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You can view its source [e]" accesskey="e">View source</a></li> <li id="ca-history"><a href="/index.php?title=Banner_Design_Top_Tips&action=history" title="Past versions of this page [h]" accesskey="h">History</a></li> </ul> </div> </div> <div id="content"> <a name="top" id="top"></a> <h1 id="firstHeading" class="firstHeading">Banner Design Top Tips</h1> <div id="bodyContent"> <h3 id="siteSub">From Wiki</h3> <div id="contentSub"></div> <div id="jump-to-nav">Jump to: <a href="#column-one">navigation</a>, <a href="#searchInput">search</a></div>  <p><a href="/index.php/Jargon_Buster#Banners" title="Jargon Buster">Banners</a> are an important branding tool for advertisers. Strong banner creative can drive high click through and most importantly sales for your programme. Please note that we support GIF, JPG/JPEG and PNG files, or you can also create HTML5 Banners or Dynamic Banners. You can check out the recommended banner sizes here: </p><p><a href="https://www.iab.com/wp-content/uploads/2019/04/IABNewAdPortfolio_LW_FixedSizeSpec.pdf" class="external text" title="https://www.iab.com/wp-content/uploads/2019/04/IABNewAdPortfolio_LW_FixedSizeSpec.pdf" rel="nofollow" target="_blank">IAB Recommendations</a> </p><p><a href="https://support.google.com/adsense/answer/6002621?hl=en" class="external text" title="https://support.google.com/adsense/answer/6002621?hl=en" rel="nofollow" target="_blank">Google most performing banners</a> </p><p>We recommend you add at least two types of creative - one promotional and one generic. </p><p>When producing your banner creative there are 4 important areas of consideration: </p><p>• <b>File size</b>: We support files of maximum 500KB </p><p>• <b>Animation:</b> Animated banners can attract the eye a lot more than static banners do and tend to have higher click-through rates. Consider the speed of the animation once complete, it shouldn't be too fast so that it’s illegible or too slow that it’s painful to watch! </p><p>• <b>Ad Copy:</b> Always ensure you have good ad copy in your banner creative, lots of elaborate animation and images won't necessarily entice a potential customer to click, they will simply get the attention on the visitor. It is the actual text that will get users to visit your site. Try to emphasis the benefits, rather than features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise. </p><p>• <b>Call to Action:</b> Having a clear call to action can help to improve the CTR (click through rate) of a banner. Using a instruction such as "click here" or "sign up now". </p>   <div class="printfooter"> Retrieved from "<a href="http://wiki.awin.com/index.php/Banner_Design_Top_Tips">http://wiki.awin.com/index.php/Banner_Design_Top_Tips</a>"</div>  <div class="visualClear"></div> </div> </div> </div> <div class="visualClear"></div> <div id="footer">  <ul id="f-list"> | <li id="privacy"><a href="https://www.awin.com/gb/privacy" class="external " title="https://www.awin.com/gb/privacy">Privacy Policy</a></li> | <li id="agreement"><a href="http://darwin.affiliatewindow.com/legal-docs/user-agreement" class="external " title="http://darwin.affiliatewindow.com/legal-docs/user-agreement">User Agreement</a></li> | <li id="copyright">© 2024 <a href="http://www.awin.com/" class="external " title="http://www.awin.com/">AWIN</a></li> </ul> </div> <div id="eprivacy"> <div id="section"> <h2>Privacy</h2> <p>Due to new European legislation regarding how websites store information about you, AWIN is updating its privacy policy. You can see the new version of our policy <a href="https://www.awin.com/gb/privacy">here</a>. If you would like to see the information we capture on this website, please click <a href="http://blog.affiliatewindow.com/wp-content/uploads/2012/05/AFFILIATE-WINDOW-COOKIES-WEBSITE-INTERFACE-WIKI-COOKIES.pdf">here</a> for further details. In order to accept cookies on this site please click the 'I ACCEPT' button</p> <button>I ACCEPT</button> </div> </div> </div> <script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js"></script> <script type="text/javascript" src="/skins/common/eprivacy.js"></script> <script type="text/javascript">if (window.runOnloadHook) runOnloadHook();</script>  </div> </body></html>