A letter from our founder, Yvon Chouinard, November 2024

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class="bottom-line"></div> </article> </div> </div> <main id="main" class="content nav-padding"> <div class="w-dyn-list"> <div role="list" class="w-dyn-items"> <div role="listitem" class="w-dyn-item"> <div class="blog-hero-wrapper"> <div class="blog-hero-subtitle"><a href="/stories" class="no-underline juniper header-small cursor-pointer">BLOG</a></div> <h1 class="blog-hero-header">A letter from our founder, Yvon Chouinard, November 2024</h1> <div> <div class="blog-hero-date display-none">November 14, 2024</div> <div class="blog-author-block"> <div class="centered-paragraph font-size-12px margin-right-0-5ch">by </div> <div class="centered-paragraph font-size-12px">Yvon Chouinard</div> </div> </div> <div class="partnership-stories-categories-wrapper blog-hero-categories"> <div class="partner-stories-category-wrapper w-dyn-list"> <div role="list" class="partnership-stories-category-list blog-hero-categories w-dyn-items w-row"> <div role="listitem" class="partnership-stories-blog-hero-category-collection-item w-dyn-item w-col w-col-6"><a href="/category/climate-justice" class="button-category blog-hero-category w-button">Climate Justice</a></div> </div> </div> </div> </div> <div style="background-image:url("https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/6734e1a8a8e76713397bcf2c_Yvon%20Banner.jpg")" class="blog-hero"></div> <div class="container"><img src="https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/6734e1a8a8e76713397bcf2c_Yvon%20Banner.jpg" loading="lazy" alt="" sizes="(max-width: 479px) 0px, 100vw" srcset="https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/6734e1a8a8e76713397bcf2c_Yvon%20Banner-p-500.jpg 500w, https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/6734e1a8a8e76713397bcf2c_Yvon%20Banner-p-800.jpg 800w, https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/6734e1a8a8e76713397bcf2c_Yvon%20Banner-p-1080.jpg 1080w, https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/6734e1a8a8e76713397bcf2c_Yvon%20Banner.jpg 1249w" class="press-release-thumbnail-image w-condition-invisible" /> <div class="blog-audio w-condition-invisible"> <div class="font-size-12px">Listen to this post</div> <div class="w-embed"><audio class="html-audio-player" controls preload="auto" style="width:100%"> <source src="" type="audio/mpeg"> Your browser does not support the audio tag. </audio></div> <div class="audio-provider-block w-condition-invisible"> <div class="centered-paragraph font-size-10px margin-right-0-5ch">Audio provided by </div> <div class="centered-paragraph font-size-10px w-dyn-bind-empty"></div> </div> </div> <div class="blog-rich-text blog-audio w-richtext"> <p>Every advancement in this society has been done through activism: It’s grassroots movements. It’s nongovernmental organizations operating where there’s no market, no shareholders, no bullshit. It’s businesses being courageous and doing their part.<br /></p> <p>I founded 1% for the Planet in 2002 to create a movement for moments like this. Businesses can and must make a collective difference in this fight moving forward. <br /></p> <p>It’s simple: every business should be committed to people and the planet, above all else—for future generations and any future economy. The time is now to commit and join a powerful community of activists.<br /></p> <p>In 2020, Patagonia urged everyone to vote the assholes out. In 2024, don’t be an asshole: commit your business to 1% for the Planet. </p> <figure style="max-width:350px" class="w-richtext-align-fullwidth w-richtext-figure-type-image"> <div><img src="https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/6734e717d76538209c95c918_6734e6bd2457bd4006dc9693_673253e6fc9bb3a60156f3d9_yvon%2520signature.png" loading="lazy" alt="" /></div> </figure> <p><strong>Yvon Chouinard</strong>, Founder of Patagonia and 1% for the Planet</p> <p><em>In 2002, Yvon Chouinard founded 1% for the Planet and </em><a href="https://www.patagonia.com/home/" target="_blank"><em>Patagonia</em></a><em> became the first business to commit 1% of annual sales to the environment. Today, the 1% for the Planet network consists of over 4,700 businesses and individuals that contribute to environmental nonprofits in over 110 countries. To date, 1% for the Planet has directed over $672 million to these grassroots organizations working toward a better world.</em></p> <div class="w-embed w-iframe w-script"> <center><button id="joinButton" data-tf-popup="Hz8RQTIy" data-tf-opacity="100" data-tf-size="100" data-tf-iframe-props="title=Join as a 1% for the Planet Member" data-tf-transitive-search-params data-tf-medium="snippet" data-tf-hidden="utm_source=blog_popUp,hubspot_utk=,hubspot_page_name=,hubspot_page_url=,country=,ip=,continent=,city=" data-tf-hubspot class="button-primary margin-left-5px centered-button-text membership">Join the movement</button></center> <script src="//embed.typeform.com/next/embed.js"></script> <script> async function getIpAndLoadPopup() { // load data about your customer from db-ip.com const result = await fetch('https://api.db-ip.com/v2/free/self'); const data = await result.json(); const { ipAddress, continentName, countryName, city } = data || {}; // construct the hidden fields string const hiddenFields = `utm_source=blog_popUp,hubspot_utk=,hubspot_page_name=,hubspot_page_url=,country=${countryName},ip=${ipAddress},continent=${continentName},city=${city}`; // update the data-tf-hidden attribute with the hidden fields const joinButton = document.querySelector('#joinButton'); joinButton.setAttribute('data-tf-hidden', hiddenFields); } getIpAndLoadPopup(); </script> </div> </div> </div> </div> </div> </div> </main> <div data-w-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bea" class="footer"> <footer id="footer-content" class="footer-section-content mod--footer w-clearfix"><a href="#footer-policies" class="footer-skip-link w-inline-block"> <div>Skip to footer policies</div> </a> <div data-w-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bec" class="footer-content-wrapper mod--footer w-clearfix"> <div class="footer-columns-wrapper mod--1"> <div class="footer-column footer-email-sign-up-container"><a href="/" class="logo-link-footer mod--footer w-inline-block"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/637cf544d59e223359361578_1ftp_Primary_Vertical_White-1.avif" loading="eager" width="179" alt="1% for the Planet White Veritcal Logo" class="footer-logo" /></a> <div class="footer__form-wrap"> <div> <h2 id="subscribe-footer" class="footer__form-title">Subscribe to our newsletter:</h2> <div class="footer__form-block w-form"> <form id="wf-form-Footer" name="wf-form-Footer" data-name="Footer" method="get" data-webflow-hubspot-api-form-url="https://hubspotonwebflow.com/api/forms/8be4d011-390c-4802-9fd3-aeeaf04e8865" class="modal-pop-up-form" data-wf-page-id="6582045fb87a7216c4c279c0" data-wf-element-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bf5"><input class="footer__form---input w-input" data-wfhsfieldname="FormTextInput-2" autocomplete="email" maxlength="256" name="email-field" data-name="email field" aria-labelledby="subscribe-footer" placeholder="Email address" type="email" id="email-field" required="" /> <div class="form__btn"> <div form-submitted="anim" class="overflow-hidden mod--submit active"> <div data-anim="arrows" class="form__btn-arrows"><img alt="" loading="eager" src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689891a039eb8_arrow-btn.svg" class="form__btn-arrow mod--2" /><img alt="" loading="eager" src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689891a039eb8_arrow-btn.svg" class="form__btn-arrow" /></div> </div> <div class="form__submit-result-wrap"> <div form-submitted="anim" class="form__submit-result active"><img src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689cbfe039ecd_ico-cheked.svg" loading="lazy" alt="" class="form__submit-result-ico" /></div> </div><input type="submit" data-wait="Please wait..." class="form__submit w-button" value="Submit" /> </div><input type="hidden" name="hutk" value="" /><input type="hidden" name="ipAddress" value="" /><input type="hidden" name="pageUri" value="" /><input type="hidden" name="pageId" value="" /><input type="hidden" name="pageName" value="" /> </form> <div class="footer__form-success w-form-done"> <div>Thanks! 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A letter from our founder, Yvon Chouinard, November 2024 | 1% for the Planet Blog