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Christiansen]]|([[Chief executive officer|CEO]])<ref>{{cite web |url=https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team |title=Executive Leadership Team |publisher=The Lego Group |access-date=25 November 2017 |archive-date=18 November 2017 |archive-url=https://web.archive.org/web/20171118221825/https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team |url-status=live}}</ref>}} | products = [[Lego]] | revenue = {{Increase}} {{DKK|43.7&nbsp;billion|link=yes}}<ref name="2021 result">{{cite web |url=https://www.lego.com/cdn/cs/aboutus/assets/blt248041929be3b572/Annual_Report_2021_ENG.pdf |title=Annual Report 2020 |last=Trangbæk |first=Roar Rude |date=3 March 2021 |website=The Lego Group |access-date=30 April 2021 |archive-date=18 March 2021 |archive-url=https://web.archive.org/web/20210318151959/https://www.lego.com/cdn/cs/aboutus/assets/bltdee53df07dda2287/Annual_Report_2020_ENG.pdf |url-status=live}}</ref> | revenue_year = 2021 | operating_income = {{Increase}} {{DKK|17.0&nbsp;billion}}<ref name="2021 result" /> | income_year = 2021 | net_income = {{Increase}} {{DKK|13.3&nbsp;billion}}<ref name="2021 result" /> | net_income_year = 2021 | assets = {{Increase}} {{DKK|48.0&nbsp;billion}}<ref name="2021 result" /> | assets_year = 2021 | owners = {{Unbulleted list|[[Kirkbi A/S]] (75%)<ref>{{cite web |url=https://www.lego.com/en-us/aboutus/lego-group/ownership |title=Ownership |website=The LEGO Group |access-date=5 December 2021}}</ref>|{{nowrap|The Lego Foundation (25%)}}}} | num_employees = {{Increase}} 24,484<ref name="2021 result" /> | num_employees_year = March 2021 | homepage = [https://www.lego.com/ lego.com] }} '''The Lego Group''' (formally '''Lego A/S''')<ref>{{cite web |url=https://opencorporates.com/companies/dk/54562519 |title=LEGO A/S |website=[[OpenCorporates]] |access-date=5 December 2021}}</ref> is a Danish [[Construction set|construction toy]] production company based in [[Billund, Denmark|Billund]], Denmark.<ref>{{cite web |title=About Us |url=http://aboutus.lego.com/en-US/lego-group/ |publisher=The LEGO Group |access-date=9 January 2013 |archive-date=12 January 2013 |archive-url=https://web.archive.org/web/20130112095727/http://aboutus.lego.com/en-us/lego-group |url-status=dead}}</ref> It manufactures [[Lego]]-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several [[amusement park]]s around the world, each known as [[Legoland]], and operates numerous retail stores. The company was founded in 1932, by [[Ole Kirk Christiansen]].<ref>{{Cite web |url=https://www.smithsonianmag.com/smart-news/celebrating-80-years-of-lego-20358245/ |title=Celebrating 80 Years of LEGO |access-date=25 May 2019 |archive-date=30 November 2020 |archive-url=https://web.archive.org/web/20201130135857/https://www.smithsonianmag.com/smart-news/celebrating-80-years-of-lego-20358245/ |url-status=live}}</ref> The name ''Lego'' is derived from the [[Danish language|Danish]] phrase {{lang|da|leg godt}}, meaning "play well". In the first half of 2015, The Lego Group became the world's largest toy company by [[revenue]], with sales amounting to {{Currency|amount=2.1&nbsp;billion|code=US|passthrough=yes}}, surpassing [[Mattel]], which had {{Currency|amount=1.9&nbsp;billion|code=US|linked=no|passthrough=yes}} in sales.<ref>{{cite web |url=http://fortune.com/2015/01/26/heres-why-mattel-ousted-its-ceo-bryan-stockton/ |title=Here's why Mattel ousted its CEO Bryan Stockton |work=Fortune |access-date=30 December 2016 |archive-date=4 April 2020 |archive-url=https://web.archive.org/web/20200404212149/https://fortune.com/2015/01/26/heres-why-mattel-ousted-its-ceo-bryan-stockton/ |url-status=live}}</ref><ref>{{cite web |url=https://finans.dk/live/erhverv/ECE6996783/Lego-er-nu-verdens-st%C3%B8rste/ |title=Lego er nu verdens største |trans-title=Lego is now the world's largest |language=da |first=Ritzau |last=Finans |date=4 September 2014 |website=finans.dk |access-date=28 January 2018 |archive-date=13 June 2020 |archive-url=https://web.archive.org/web/20200613162332/https://finans.dk/live/erhverv/ECE6996783/Lego-er-nu-verdens-st%C3%B8rste/ |url-status=live}}</ref> ==History== {{Main|History of Lego}} {{expand section|date=August 2021}} The Lego company was founded in 1932 by [[Ole Kirk Christiansen]], a carpenter whose primary business of producing household goods had suffered due to the [[Great Depression]]. Initially producing wooden toys, the company later developed a system of interlocking bricks. Manufacturing of plastic Lego bricks began in Denmark in 1947. After a fire in the woodworking department, Ole's son, Godtfred, decided to stop the production of wooden toys and solely focus on plastic products and the Lego system. He also built an airport in Billund to facilitate the sale of Lego toys around the world. In North America, [[Samsonite]] managed the Lego brand from 1961 until 1972 (United States) and 1986 (Canada). The name Lego is a contraction of the Danish words: "Leg godt" (English: "Play well"). However, the name also means in Latin either "I collect", "I compose", "I choose", or "I read". These additional meanings, the first three of which are very relevant, only made sense when the company started making plastic blocks with studs (Lego blocks) so that they could be put together. The basic LEGO brick has remained unchanged since its patent, and this enduring design has been associated with the toy’s widespread popularity. These bricks have become a recognizable part of childhood in many parts of the world. The LEGO Group, which has remained family-owned by the Christiansen family, was among the first inductees to the U.S. National Toy Hall of Fame in 1998. Additionally, it was recognized as “Toy of the Century” by several organizations in 2000.<ref>{{Cite web |title=LEGO |url=https://www.museumofplay.org/toys/lego/ |access-date=2024-11-24 |website=The Strong National Museum of Play |language=en-US}}</ref> LEGO bricks have been utilized in various creative projects, including large-scale replicas of famous monuments such as the Eiffel Tower and Mount Rushmore, as well as modern art installations. In the 21st century, the LEGO brand expanded into various electronic games, including a series of Minifigure-based action-adventure games inspired by popular cultural franchises such as ''[[Star Wars]]'', ''[[Batman]]'', ''[[Marvel Comics]]'', and the ''[[Harry Potter]]'' series. The brand also released ''[[The Lego Movie|The LEGO Movie]]'' (2014), a computer-animated feature film centered on the adventures of LEGO Minifigures. A spin-off, ''[[The Lego Batman Movie|The LEGO Batman Movie]]'' (2017), focused on one of the characters introduced in the original film.<ref>{{Cite web |date=2024-11-19 |title=LEGO {{!}} History & Facts {{!}} Britannica |url=https://www.britannica.com/topic/LEGO |access-date=2024-11-24 |website=www.britannica.com |language=en}}</ref> ==Trademark and patents== {{Further|Interlego AG v Tyco Industries Inc}} Since the expiry of the last standing Lego patent in 1989,<ref>{{Cite news |last=Austin |first=Ian |date=2005-02-02 |title=Building a Legal Case, Block by Block |pages=4 |work=[[The New York Times]] |url=https://www.nytimes.com/2005/02/02/business/worldbusiness/building-a-legal-case-block-by-block.html |access-date=2023-11-01}}</ref> several companies have produced interlocking bricks that are similar to Lego bricks. The toy company [[Tyco Toys]] produced such bricks for a time; other competitors include [[Mega Bloks]] and [[Best-Lock]]. These competitor products are typically "compatible" with Lego bricks, and are often marketed at a lower cost than Lego sets. One such competitor is Coko, manufactured by [[China|Chinese]] company Tianjin Coko Toy Co., Ltd. In 2002, Lego Group's Swiss subsidiary Interlego AG sued the company for [[copyright infringement]]. A trial court found many Coko bricks to be infringing; Coko was ordered to cease manufacture of the infringing bricks, publish a formal apology in the ''Beijing Daily'', and pay a small fee in damages to Interlego. On appeal, the Beijing High People's Court upheld the trial court's ruling.<ref>{{cite web |title=Dual Protection for Industrial Designs Confirmed by Court |url=http://www.ccpit-patent.com.cn/News/2003041001.htm |publisher=CCPIT Patent and Trademark Law Office |access-date=9 January 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120707025218/http://www.ccpit-patent.com.cn/News/2003041001.htm |archive-date=7 July 2012}}</ref> In 2003, the Lego Group won a lawsuit in Norway against the marketing group Biltema for its sale of Coko products, because the company used product confusion for marketing purposes.<ref>{{cite web |url=http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=2484&countrycode=2057&yearcode=2003&archive=true&bhcp=1 |title=LEGO Group Press Releases |access-date=22 October 2007 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20090327171206/http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=2484&countrycode=2057&yearcode=2003&archive=true&bhcp=1 |archive-date=27 March 2009}}</ref> Also in 2003, a large shipment of Lego-like products marketed under the name "Enlighten" was seized by [[Finland|Finnish]] customs authorities. The packaging of the Enlighten products was similar to official Lego packaging. Their Chinese manufacturer failed to appear in court, and thus Lego won a default action ordering the destruction of the shipment. Lego Group footed the bill for the disposal of the 54,000 sets, citing a desire to avoid brand confusion and protect consumers from potentially inferior products.<ref>{{cite web |url=http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=13026&countrycode=2057&yearcode=&archive=false |title=More than 54,000 copies of Lego products were destroyed |access-date=22 October 2007 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20090327172610/http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=13026&countrycode=2057&yearcode=&archive=false |archive-date=27 March 2009}}</ref> In 2004, [[Best-Lock]] defeated a patent challenge from Lego in the Oberlandesgericht, Hamburg. The Lego Group has attempted to trademark the "Lego Indicia", the studded appearance of the Lego brick, hoping to stop production of [[Mega Brands]]. On 24 May 2002, the [[Federal Court of Canada]] dismissed the case, asserting the design was functional and therefore ineligible for trademark protection.<ref>{{cite web |title=Jurisprudence in intellectual property law |url=http://www.marquedor.com/telemarque/archives/02-06-01b_en.htm |publisher=The TeleMark |access-date=9 January 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120407074235/http://www.marquedor.com/telemarque/archives/02-06-01b_en.htm |archive-date=7 April 2012}}</ref> The Lego Group's appeal was dismissed by the Federal Court of Appeal on 14 July 2003.<ref>{{cite web |title=''Kirkbi AG et al. v. Ritvik Holdings Inc.'' |url=http://www.marquedor.com/telemarque/archives/vol10no8c_an_detail.html |publisher=Telemark |access-date=9 January 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120407072927/http://www.marquedor.com/telemarque/archives/vol10no8c_an_detail.html |archive-date=7 April 2012}}</ref> In October 2005, the Supreme Court ruled unanimously that "Trademark law should not be used to perpetuate monopoly rights enjoyed under now-expired patents" and held that Mega Bloks can continue to manufacture their bricks.<ref name="CBC">{{cite web |title=Mega Bloks wins SCOC ruling on Lego trademark |url=https://www.cbc.ca/news/business/mega-bloks-wins-scoc-ruling-on-lego-trademark-1.555292 |website=cbc.ca}}</ref> Because of fierce competition from copycat products, the company has always responded by being proactive in its patenting and has over 600 United States–granted design patents to its name.<ref>{{cite web |url=http://www.ipexl.com/share/3cb1daa53512d39f12c36f0e0fea4bba |title=Interlego's list of design patents |publisher=Ipexl.com |access-date=9 October 2012 |archive-date=26 January 2013 |archive-url=https://archive.today/20130126095740/http://www.ipexl.com/share/3cb1daa53512d39f12c36f0e0fea4bba |url-status=live}}</ref> ==Financial results== [[File:Kladno CZ LEGO factory from NE 007.jpg|thumb|Lego factory in [[Kladno]], Czech Republic, established in 2000. This is one of several sites in the world where Lego toys are manufactured (Denmark, Hungary, China and [[Mexico]] are the others).]] In 2003, the Lego Group faced a budget deficit of {{Currency|amount=1.4&nbsp;billion|code=DKK|passthrough=yes}} ({{Currency|amount=220&nbsp;million|code=US|passthrough=yes}} at then-current exchange rates; equal to {{Currency|amount=175&nbsp;million|code=EU|passthrough=yes}}),<ref>{{cite web |last=Frien |first=Bastian |url=http://www.cfo-insight.com/human-capital-career/interviews/the-disguised-dane/ |archive-url=https://web.archive.org/web/20150923212528/http://www.cfo-insight.com/human-capital-career/interviews/the-disguised-dane/ |url-status=dead |archive-date=23 September 2015 |title=The Disguised Dane. Available Online. Accessed on May 4, 2012 |publisher=Cfo-insight.com |date=21 August 2012 |access-date=9 October 2012}}</ref> causing [[Poul Plougmann]] to be replaced by [[Kjeld Kirk Kristiansen]] as president. In the following year, almost one thousand employees were laid off, due to budget cuts. However, in October 2004, on reporting an even larger deficit, Kristiansen also stepped down as president, while placing {{Currency|amount=800&nbsp;million|code=DKK|linked=no|passthrough=yes}} of his private funds into the company.<ref>{{Cite news |date=2004-10-22 |title=Lego CEO resigns after profit warning |url=https://www.nytimes.com/2004/10/22/business/worldbusiness/lego-ceo-resigns-after-profit-warning.html |access-date=2024-08-28 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In 2005, the Lego Group reported a 2004 net loss of {{Currency|amount=1,931&nbsp;million|code=DKK|linked=no|passthrough=yes}} on a total turnover, including Legoland [[amusement park]]s, of {{Currency|amount=7,934&nbsp;million|code=DKK|linked=no|passthrough=yes}}. For 2005, the company returned a profit of {{Currency|amount=702&nbsp;million|code=DKK|linked=no|passthrough=yes}}, having increased its revenue by 12% to {{Currency|amount=7,050&nbsp;million|code=DKK|linked=no|passthrough=yes}} in 2005 against {{Currency|amount=315&nbsp;million|code=DKK|linked=no|passthrough=yes}} in 2004. It also cut expenditures and disposed of amusement parks and a factory in [[Switzerland]]. In 2011, sales for the company grew 11%, rising from {{Currency|amount=2,847&nbsp;million|code=US|linked=no|passthrough=yes}} in 2010 to {{Currency|amount=3,495&nbsp;million|code=US|linked=no|passthrough=yes}} in 2011. Profit for the 2011 fiscal year increased from {{Currency|amount=661&nbsp;million|code=US|linked=no|passthrough=yes}} to {{Currency|amount=776&nbsp;million|code=US|linked=no|passthrough=yes}}. The increased profit was due to the enormous popularity of the new brand [[Ninjago]], which became the company's biggest product introduction ever.<ref>{{cite web |author=Roar Rude Trangbæk |url=http://aboutus.lego.com/en-us/news-room/2012/march/annual-result-2011/ |title=LEGO Group sales up by 17% in 2011 |publisher=Aboutus.lego.com |date=1 March 2012 |access-date=9 October 2012 |archive-date=8 September 2012 |archive-url=https://web.archive.org/web/20120908152101/http://aboutus.lego.com/en-us/news-room/2012/march/annual-result-2011 |url-status=live}}</ref> In 2012, it was reported that the Lego Group had become the world's most valuable toy company ahead of [[Mattel]] with a value of over {{Currency|amount=14.6&nbsp;billion|code=US|linked=no|passthrough=yes}}.<ref>{{cite web |last=Metcalf |first=Tom |url=https://www.bloomberg.com/news/2013-03-13/lego-builds-new-billionaires-as-toymaker-topples-mattel.html |title=LEGO Builds New Billionaires as Toymaker Topples Mattel |publisher=Bloomberg |date=13 March 2013 |access-date=15 October 2013 |archive-date=19 October 2013 |archive-url=https://web.archive.org/web/20131019024657/http://www.bloomberg.com/news/2013-03-13/lego-builds-new-billionaires-as-toymaker-topples-mattel.html |url-status=live}}</ref> The Lego Group delivered a turnover of {{Currency|amount=14,142&nbsp;million|code=DKK|linked=no|passthrough=yes}} in the first half of 2015 with an increase of 18% compared with the same period in 2014 measured in local currency (i.e. excluding the impact of foreign exchange rate changes). Net profit for the first half of 2015 was {{Currency|amount=3,553&nbsp;million|code=DKK|linked=no|passthrough=yes}} compared with {{Currency|amount=2,715&nbsp;million|code=DKK|linked=no|passthrough=yes}} for the first half of 2014. First half-year sales were driven by double-digit growth across all geographical regions and strong product innovation on themes such as [[Lego Ninjago]], [[Lego Elves]] and [[Lego Creator]].<ref>{{cite web |url=http://www.lego.com/en-us/aboutus/news-room/2015/september/interim-result |title=18 percent global sales growth in the first half of 2015 |access-date=30 December 2016 |archive-date=20 August 2016 |archive-url=https://web.archive.org/web/20160820050443/http://www.lego.com/en-us/aboutus/news-room/2015/september/interim-result |url-status=live}}</ref> The Lego Group announced on 4 September 2017 its intention to cut {{val|1400|fmt=commas}} jobs following reduced revenue and profit in the first half of the year, the first reported decrease in 13 years.<ref name=":0">{{Cite web |url=https://money.cnn.com/2017/09/05/investing/lego-job-cuts/index.html |title=Lego slashes {{val|1400 |fmt=commas}} jobs as sales slump |last=Kottasová |first=Ivana |date=5 September 2017 |website=CNNMoney |access-date=6 September 2017 |archive-date=5 September 2017 |archive-url=https://web.archive.org/web/20170905162406/http://money.cnn.com/2017/09/05/investing/lego-job-cuts/index.html |url-status=live }}</ref> The revenue losses are due to a more competitive environment, where the company has to compete not only against its traditional competitors [[Hasbro]] and [[Mattel]], but also against technology companies such as [[Sony]] or [[Microsoft]] as more children use mobile devices for entertainment.<ref>{{cite news |url=https://www.nytimes.com/2017/09/05/business/lego-sales-toys.html |title=Lego Will Cut 1,400 Jobs as Profit Dips, Despite Big-Screen Heroics |last=Tsang |first=Amie |date=5 September 2017 |work=[[The New York Times]] |access-date=6 September 2017 |language=en-US |issn=0362-4331 |archive-date=5 September 2017 |archive-url=https://web.archive.org/web/20170905230934/https://www.nytimes.com/2017/09/05/business/lego-sales-toys.html |url-status=live}}</ref> The job cuts account for 8 per cent of the company's total workforce.<ref name=":0" /> In May 2018, the company made it to ''[[Forbes]]'' Top 100 World's Most Valuable Brands 2018,<ref>{{cite web |url=https://www.forbes.com/sites/kurtbadenhausen/2018/05/23/the-worlds-most-valuable-brands-2018/#392a19fe610c |work=Forbes |date=23 May 2018 |title=The World's Most Valuable Brands 2018 |first=Kurt |last=Badenhausen |access-date=19 February 2019 |archive-date=20 February 2019 |archive-url=https://web.archive.org/web/20190220002803/https://www.forbes.com/sites/kurtbadenhausen/2018/05/23/the-worlds-most-valuable-brands-2018/#392a19fe610c |url-status=live}}</ref> being 97th on the list. ==Legoland== {{main|Legoland}} [[File:ExtraSchicht 2011-07 – Duisburg, Innenhafen – CN-08.JPG|thumb|right|[[Legoland Discovery Centre]] in [[Duisburg]], Germany]] The Lego Group has built eleven [[amusement parks]] around the world, each known as [[Legoland]]. Each park features large-scale Lego models of famous landmarks and miniature Lego models of famous cities, along with Lego-themed rides. The first Legoland park was built in Lego's home town of [[Billund, Denmark|Billund]] in Denmark in 1968. This was followed by [[Legoland Windsor Resort]] in Windsor, England, [[Legoland California]] in [[Carlsbad, California|Carlsbad]], United States and [[Legoland Deutschland Resort]] in [[Günzburg|Günzburg, Germany]]. In addition, Legoland Sierksdorf was opened in 1973 but soon closed in 1976. In July 2005, the Lego Group announced that it had reached a deal with private investment company [[Blackstone Inc.]] to sell all four parks for {{currency|375 million|code=EU|passthrough=yes}} to the Blackstone subsidiary [[Merlin Entertainments]]. Under the terms of the deal, the Lego Group would take a {{percentage|30}} share in Merlin Entertainments and positions on their board.<ref>{{cite press release |title=LEGO Group in partnership with Merlin Entertainments |publisher=LEGO Group |date=13 July 2005 |url=http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=15584 |access-date=17 September 2010 |archive-url=https://web.archive.org/web/20090615070740/http://www.lego.com/eng/info/default.asp?page=pressdetail |archive-date=15 June 2009 |url-status=dead}}</ref> The sale of the theme parks was part of a wider strategy to restructure the company to focus on the core business of toy products. In 2010, Merlin Entertainments opened the first Legoland water park at the Legoland California site. On 15 October 2011, Merlin Entertainments opened their first new Legoland park, [[Legoland Florida]], in [[Winter Haven, Florida]]. It is the largest Legoland opened to date at 145 acres, and only one of the Legoland parks opened in the United States. The other Legoland (opened at a later date) [[water park]] was opened near the same location on 26 May 2012 after only four months of construction. Merlin Entertainments opened their second new Legoland park in [[Iskandar Puteri]], Malaysia under the name [[Legoland Malaysia Resort]] on 22 September 2012.<ref>{{cite news |title=PM: Legoland Malaysia to be catalyst for development |url=http://thestar.com.my/news/story.asp?file=%2F2012%2F9%2F22%2Fnation%2F20120922232638&sec=nation |archive-url=https://web.archive.org/web/20120923211050/http://thestar.com.my/news/story.asp?file=%2F2012%2F9%2F22%2Fnation%2F20120922232638&sec=nation |url-status=dead |archive-date=23 September 2012 |access-date=23 September 2012 |newspaper=thestar.com.my |date=22 September 2012}}</ref> It is the first Legoland in Asia and was quickly followed by another Lego-themed water park in the same area. The first Lego hotel has also opened near the site. People who stay in the hotel will also get tickets to the theme park and water park.<ref>{{cite web |date=25 April 2012 |url=http://www.thesundaily.my/news/359037 |archive-url=https://archive.today/20120917144841/http://www.thesundaily.my/news/359037 |url-status=dead |archive-date=17 September 2012 |title=First SEA Legoland Hotel for Nusajaya |work=The Sun Daily |access-date=29 April 2012}}</ref> The September 2016 they opened Legoland Dubai. In addition, they opened four new [[Legoland Discovery Centre]]s, which take the Legoland concept and scale it down to suit a retail park environment. [[Legoland Japan Resort]] was opened in 2017 in [[Nagoya|Nagoya, Japan]]. [[Legoland Waterpark (Gardaland Resort)|Legoland Water Park Gardaland]] in [[Castelnuovo del Garda]], [[Italy]] and [[Legoland New York]] in [[Goshen, New York]], the largest of ten Legoland parks as of 2024, was opened in 2021. In June 2019, the Lego Group purchased the remaining shares in Merlin Entertainments which they did not own and privatised the company.<ref>{{Cite web |title=The Family Behind Lego Sold Legoland In 2005. Now They're Buying It Back |url=https://fortune.com/2019/06/28/legoland-lego-family-acquires-theme-parks/ |access-date=4 July 2022 |website=Fortune |language=en}}</ref> This returned the operation of the Legoland parks to the control of the Lego Group. ==Retail stores== [[File:LEGOStoreFairviewMall10.JPG|thumb|A Lego retail store in Canada]] The Lego Group operates 171 retail stores in North America and Europe (99 in the United States, 19 in the United Kingdom, 18 in [[Germany]], 13 in [[Canada]], 9 in [[France]], 6 in [[Poland]], 3 in Denmark, 4 in [[Netherlands|the Netherlands]], 2 in [[Austria]], 2 in [[Belgium]], 2 in [[Sweden]], 2 in [[Spain]], 1 in [[Israel]], 2 in [[Republic of Ireland|Ireland]].<ref>{{Cite web |url=https://www.lego.com/en-us/stores/directory |title=Overview of all locations |access-date=21 January 2022}}</ref> and some in [[Italy]]). The Lego Group also franchised its store brand to the [[Majid Al Futtaim Group]], which opened 6 stores in 2015 (4 in the [[United Arab Emirates]], and 2 in [[Kuwait]]).<ref>{{cite web |title=Lego Store - Building On A Fun Legacy |publisher=[[Majid Al Futtaim Group]] |url=https://www.majidalfuttaim.com/en/what-we-do/our-industries/leisure-and-entertainment/lego-store |access-date=18 August 2019 |archive-date=18 August 2019 |archive-url=https://web.archive.org/web/20190818071851/https://www.majidalfuttaim.com/en/what-we-do/our-industries/leisure-and-entertainment/lego-store |url-status=live}}</ref> In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.<ref name=":2">{{Cite web |url=https://www.lego.com/en-us/stores/directory |title=Overview of all locations (Note: Stores run by franchisees are listed as "Certified Stores") |access-date=30 November 2021}}</ref> ===Europe=== {{More citations needed|section|date=December 2024}} October 2002 saw a significant change in the Lego Group's direct retail policy with the opening of the first so-called ''Lego Brand Store'' in [[Cologne]], Germany. The second, in [[Milton Keynes]], UK, followed quickly – several dozen more opened worldwide over the next few years, and most of the existing stores have been remodelled on the new ''Brand Store'' template. One of the distinctive features of these new stores is the inclusion of a "Pick-A-Brick" system that allows customers to buy individual bricks in bulk quantities. The opening of most of these stores, including the 2003 opening of one in the [[Birmingham Bull Ring]] shopping centre in England, has been marked by the production of a new, special, limited edition, commemorative Lego Duplo piece. Lego opened the first brand store in its home country Denmark in Copenhagen on 13 December 2010. In 2016, three stores opened in Italy: one in [[Milan]], one in the shopping centre near the [[Milan Bergamo Airport]] in [[Bergamo]], and another in [[Verona]]. On 18 August 2022, Ireland's first Lego store was opened in [[Dublin]] on [[Grafton Street]].<ref>{{Cite web |last=McHugh |first=Connell |title=Ireland's first LEGO store opens in Dublin |url=https://www.irishpost.com/news/irelands-first-lego-store-opens-in-in-dublin-238656 |access-date=2022-12-07 |website=The Irish Post}}</ref> On 2 December 2022, an official store was opened in [[Brescia]], bringing the total number of Lego stores in Italy to 29.<ref>{{cite news |url=https://www.giornaledibrescia.it/brescia-e-hinterland/il-negozio-lego-aprir%C3%A0-il-2-dicembre-in-corso-zanardelli-1.3812117 |title=Il negozio Lego aprirà il 2 dicembre in corso Zanardelli |publisher=[[Giornale di Brescia]] |date=2022-11-29 |access-date=2022-12-02}}</ref> In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In [[London]] at [[Leicester Square]], there is the former largest Lego store in the world, with an area of 805 m<sup>2</sup>.<ref>{{Cite web |last=Wharfe |first=Chris |date=2022-08-10 |title=LEGO Store Leicester Square reopens today as world's biggest store |url=https://www.brickfanatics.com/lego-store-leicester-square-reopens-biggest |access-date=2023-02-12 |language=en-GB}}</ref> The first Lego store is expected to open doors in [[Sofia]], Bulgaria on 19 December 2023 in the largest shopping centre in the city's [[Paradise Center]].<ref>{{cite news |url=https://money.bg/business/lego-otkriva-parviya-si-ofitsialen-magazin-v-balgariya.html |title=LEGO открива първия си официален магазин в България |publisher=money.bg |date=2023-12-12 |access-date=2023-12-12}}</ref> ===North America=== In 1992, when the [[Mall of America]] opened in [[Bloomington, Minnesota]], one of its premier attractions was the Lego Imagination Center (LIC). An imagination centre is a large Lego store with displays of Lego sculptures and a play area with bins of bricks to build with. The store inventory includes a large selection of Lego sets for sale, including sets which are advertised in Lego catalogues as "Not Available in Any Store". A second imagination centre opened at the [[Disney Springs]] (formerly Downtown Disney) at [[Walt Disney World]] in [[Orlando, Florida|Orlando]], [[Florida]]. Between 1999 and 2005, Lego opened 24 further stores in North America in 23 states. As of 2023, 112 Lego stores are operating in North America in 35 US states and five Canadian provinces.<ref name=":2" /> These stores sell various Lego merchandise, including [[minifigure]]s, Pick-a-Brick, and custom packaged minifigures. ===Asia=== ==== India ==== The first Lego store in India was opened in [[Chennai]], [[Tamil Nadu]] in March 2014 by [[Funskool]], under licence from the Lego Group.<ref name="India1stStore">{{Cite news |url=https://www.business-standard.com/article/management/funskool-raises-its-game-115090101294_1.html |title=Funskool raises its game |date=1 September 2015 |first=T E |last=Narasimhan |newspaper=Business Standard |access-date=4 December 2018 |archive-date=5 December 2018 |archive-url=https://web.archive.org/web/20181205193318/https://www.business-standard.com/article/management/funskool-raises-its-game-115090101294_1.html |url-status=live}}</ref> But India's only operating Lego store in 2023 opened in [[Mumbai International Airport]] duty-free in 2021.<ref>{{Cite news |date=2021-10-07 |title=Mumbai Duty Free's Lego shop-in-shop a first for Indian sub-continent |language=en-US |work=Trbusiness |url=https://www.trbusiness.com/regional-news/indian-sub-cont/mumbai-duty-frees-lego-shop-a-first-for-indian-sub-continent/212761#:~:text=Mumbai%20Duty%20Free%20has%20opened,Mumbai%20International%20Airport's%20Departure%20terminal. |access-date=2023-02-11}}</ref> ====Israel==== The first Lego store in Israel was opened on the third floor of the [[Dizengoff Center]] in July 2022.<ref>{{Cite web |title=חנות הדגל הרשמית של לגו בתל אביב |url=https://lego.certifiedstore.co.il/לגו-סטור-דיזנגוף-סנטר/ |access-date=2023-07-06 |website=LEGO Store Israel |language=he-IL}}</ref> ==Lego Interactive== Lego Interactive (formerly Lego Media and later Lego Software) was the video game publishing division of the Lego Group.<ref>{{cite web |url=https://www.thefreelibrary.com/EA+and+LEGO+Interactive+Ship+Next+Generation+Videogame+Based+on...-a0109041365 |title=EA and LEGO Interactive Ship Next Generation Videogame Based on Best-Selling LEGO Line: BIONICLE. |date=20 October 2003 |website=[[The Free Library]] |access-date=19 October 2018 |archive-date=7 October 2018 |archive-url=https://web.archive.org/web/20181007111451/https://www.thefreelibrary.com/EA+and+LEGO+Interactive+Ship+Next+Generation+Videogame+Based+on...-a0109041365 |url-status=live}}</ref> The company was founded as Lego Media in 1996 and headquartered in London, England.<ref>{{cite web |url=https://www.thefreelibrary.com/LEGO+Media+International+Introduces+Three+New+Software+Titles.-a053019714 |title=LEGO Media International Introduces Three New Software Titles. |date=22 September 1998 |website=[[The Free Library]] |access-date=19 October 2018 |archive-date=7 October 2018 |archive-url=https://web.archive.org/web/20181007145530/https://www.thefreelibrary.com/LEGO+Media+International+Introduces+Three+New+Software+Titles.-a053019714 |url-status=live}}</ref> In February 1999, Lego Media announced their move into the girls' software industry, starting with ''[[Lego Friends (1999 video game)|Lego Friends]]''.<ref>{{cite magazine |url=https://www.wired.com/1999/02/what-do-girls-want-anyhow/ |title=What Do Girls Want, Anyhow? |first=Joyce |last=Slaton |date=23 February 1998 |magazine=[[Wired (magazine)|Wired]] |access-date=19 October 2018 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131425/https://www.wired.com/1999/02/what-do-girls-want-anyhow/ |url-status=live}}</ref> In May 2002, the company announced that begin distributing its titles through [[Electronic Arts]].<ref>{{Cite web|url=http://www.nintendoworldreport.com/news/7381/lego-interactives-e3-plans|title=Lego Interactive's E3 plans - News|website=Nintendo World Report}}</ref> Eventually, the Lego Group opted out of the video game business and Lego Interactive was shut down in 2004.<ref name="gamasutra">{{cite web |url=https://www.gamasutra.com/view/news/102592/Playing_Catch_Up_Travellers_Tales_Jon_Burton.php |title=Playing Catch Up: Traveller's Tales' Jon Burton |first=Alistair |last=Wallis |date=9 November 2006 |website=[[Gamasutra]] |access-date=19 October 2018 |archive-date=17 October 2019 |archive-url=https://web.archive.org/web/20191017011349/https://gamasutra.com/view/news/102592/Playing_Catch_Up_Travellers_Tales_Jon_Burton.php |url-status=live}}</ref>{{failed verification|date=March 2024}} Former Lego Interactive staff opened [[Giant Interactive Entertainment]] to publish future ''Lego'' titles, which later became part of [[TT Games]].<ref name="gamasutra" /> Lego Media also operated a [[motion picture]] division, which produced the [[BBC]] children's series ''[[Little Robots]]'' for [[Cosgrove Hall Films]].<ref>{{cite web |url=https://www.mikebrownlow.com/little-robots-tv-series?lightbox=dataItem-iyyegbeg1 |title=little robots tv series |website=mikebrownlow-wix |access-date=24 March 2019 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131357/https://www.mikebrownlow.com/little-robots-tv-series?lightbox=dataItem-iyyegbeg1 |url-status=live}}</ref> In 2003, this division was rebranded to Create TV and Film Limited and became independent from the Lego Group under Lego's majority owner [[Kirkbi A/S]], which allowed Create TV and Film to branch onto other projects.<ref>{{cite web |url=http://www.animationmagazine.net/tv/new-identity-for-lego-media/ |title=New Identity for LEGO Media |first=Ryan |last=Ball |date=21 January 2003 |website=animationmagazine.net |access-date=24 March 2019 |archive-date=31 December 2015 |archive-url=https://web.archive.org/web/20151231233341/http://www.animationmagazine.net/tv/new-identity-for-lego-media/ |url-status=live}}</ref><ref>{{cite web |url=https://www.awn.com/news/create-tv-film-defines-new-management-structure |title=Create TV & Film Defines New Management Structure |website=Animation World Network |access-date=24 March 2019 |archive-date=24 March 2019 |archive-url=https://web.archive.org/web/20190324205710/https://www.awn.com/news/create-tv-film-defines-new-management-structure |url-status=live}}</ref><ref>{{cite news |url=https://www.theguardian.com/media/2003/jul/23/advertising.business1 |title=BBC denies that Lego link breaches code |first=Claire |last=Cozens |date=23 July 2003 |via=www.theguardian.com |newspaper=The Guardian |access-date=24 March 2019 |archive-date=24 March 2019 |archive-url=https://web.archive.org/web/20190324205714/https://www.theguardian.com/media/2003/jul/23/advertising.business1 |url-status=live}}</ref> The company later produced ''[[Bionicle: Mask of Light]]'', ''[[Bionicle 2: Legends of Metru Nui]]'' and ''[[Bionicle 3: Web of Shadows]]'' for [[Creative Capers Entertainment]].<ref>{{cite web |url=http://www.animationmagazine.net/tv/cartoon-network-grabs-bionicle-movie/ |title=Cartoon Network Grabs BIONICLE Movie |first=Ryan |last=Ball |date=22 March 2004 |website=animationmagazine.net |access-date=24 March 2019 |archive-date=19 August 2012 |archive-url=https://web.archive.org/web/20120819210502/http://www.animationmagazine.net/tv/cartoon-network-grabs-bionicle-movie/ |url-status=live}}</ref> In 2005, Kirkbi A/S sold Create TV and Film to its [[chief executive officer]], Vanessa Chapman, and the company was renamed Create Media Ventures Limited. The sale included ''Little Robots'' but excluded the Bionicle movies, which were retained by the Lego Group.<ref>{{cite web |url=http://www.animationmagazine.net/tv/create-tv-film-under-new-ownership/ |title=Create TV & Film Under New Ownership |first=Ryan |last=Ball |date=18 February 2005 |website=animationmagazine.net |access-date=24 March 2019 |archive-date=24 March 2019 |archive-url=https://web.archive.org/web/20190324205000/http://www.animationmagazine.net/tv/create-tv-film-under-new-ownership/ |url-status=live}}</ref> Create was later dissolved in August 2016.<ref>{{Cite web |title=CREATE MEDIA VENTURES LIMITED overview - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/05354574 |access-date=13 June 2022 |website=find-and-update.company-information.service.gov.uk |language=en}}</ref> == Production == [[File:Spritzerei.jpg|thumb|A Lego [[injection moulding]] plant in Neuhof, an area of [[Baar, Switzerland|Baar]], Switzerland]] Lego products are [[mass-produced]], packaged and shipped on a large scale. Lego Produktion AG was a major production facility for Lego. It was founded in Switzerland in 1974.<ref name="yourstory">{{cite web |url=https://www.facebook.com/permalink.php?story_fbid=872254596207371&id=869569763142521&substory_index=0 |title=Ole Kirk Christiansen Biography: Amazing History of LEGO Company |publisher=Entrepreneur Success Stories |date=7 November 2016 |access-date=20 May 2018 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131353/https://www.facebook.com/permalink.php?story_fbid=872254596207371&id=869569763142521&substory_index=0 |url-status=live}}</ref> At the time of its announced closing in 2001, 30% of the world's production of Lego was produced at the Swiss facility in [[Baar, Switzerland|Baar]].<ref name="NZZ0301">{{cite news |url=http://www.nzz.ch/article78G3F-1.470993 |title=Produktionsstandort Baar am Ende: Scharfe Restrukturierung im Lego-Konzern |newspaper=[[Neue Zürcher Zeitung]] |language=de |date=2 March 2001 |access-date=20 May 2018 |archive-date=22 May 2018 |archive-url=https://web.archive.org/web/20180522041600/https://www.nzz.ch/article78G3F-1.470993 |url-status=live}}</ref> The Baar facility eventually closed in 2004.<ref name="prep">{{cite web |url=https://www.lego.com/en-gb/aboutus/news-room/2003/october/preparations-for-shutdown-of-factory-in-baar-switzerland |title=Preparations of shutdown of factory in Baar, Switzerland |publisher=Lego |date=27 October 2003 |access-date=20 May 2018 |archive-date=21 May 2018 |archive-url=https://web.archive.org/web/20180521104209/https://www.lego.com/en-gb/aboutus/news-room/2003/october/preparations-for-shutdown-of-factory-in-baar-switzerland |url-status=live}}</ref> ==Environmental issues== {{Cleanup press release|section|date=November 2022}} In 2014, Lego announced that it would not renew its promotional contract with [[Shell plc|Shell]] following a [[Greenpeace]] campaign protesting Shell’s plans to drill in the [[Petroleum exploration in the Arctic|Arctic]]. Lego CEO [[Jørgen Vig Knudstorp]] expressed frustration at the company being used to target Shell, while Greenpeace insisted that firms like Lego should also consider their business partners' environmental impact.<ref>{{Cite web |last=Sustainable Brands |date=2018-12-02 |title=LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic |url=https://sustainablebrands.com/read/behavior-change/lego-ends-50-year-partnership-with-shell-after-6-million-people-campaign-to-save-the-arctic |access-date=2024-10-08 |website=Sustainable Brands |language=en}}</ref><ref>{{Cite news |last=Vaughan |first=Adam |date=2014-10-09 |title=Lego ends Shell partnership following Greenpeace campaign |url=https://www.theguardian.com/environment/2014/oct/09/lego-ends-shell-partnership-following-greenpeace-campaign |access-date=2024-10-08 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> Lego acknowledges the impact of its operations on the environment, in particular in areas such as climate change, resource and energy use and waste. All manufacturing sites are certified according to the environmental standard ISO 14001. The first Borkum Riffgrund 1 wind turbines off the coast of Germany began producing electricity in February 2015, which would help the Lego Group reach its goal of being based 100% on renewable energy by 2020.<ref>{{cite web |website=Lego |url=http://aboutus.lego.com/en-gb/sustainability/environment |archive-url=https://web.archive.org/web/20140628034604/http://aboutus.lego.com/en-gb/sustainability/environment |archive-date=28 June 2014 |access-date=3 July 2014 |first=Morten |last=Vestberg |title=Environment}}</ref> The company claims to recycle 90% of its waste and that it has made its operations nearly one-third more energy efficient over the five years ending on 31 December 2013.<ref>{{cite web |url=http://cache.lego.com/r/aboutus/-/media/about%20us/media%20assets%20library/progress%20report/lego_group_responsibility_report_2013.pdf?l.r=1714306090 |title=LEGO Group Responsibility Report 2013 |publisher=The Lego Group |archive-url=https://web.archive.org/web/20140714224847/http://cache.lego.com/r/aboutus/-/media/about%20us/media%20assets%20library/progress%20report/lego_group_responsibility_report_2013.pdf?l.r=1714306090 |archive-date=14 July 2014 |page=12 |access-date=3 July 2014}}</ref><ref name=":1">{{cite web |last=Vaughan |first=Adam |url=https://www.theguardian.com/environment/2014/jul/01/greenpeace-lego-shell-partnership-toys-oil-arctic |title=Greenpeace urges LEGO to end Shell partnership |work=The Guardian |date=1 July 2014 |access-date=3 July 2014 |archive-date=6 July 2017 |archive-url=https://web.archive.org/web/20170706191649/https://www.theguardian.com/environment/2014/jul/01/greenpeace-lego-shell-partnership-toys-oil-arctic |url-status=live}}</ref> It is seeking alternatives to [[crude oil]] as the raw material for its bricks.<ref>{{cite web|last=Venables|first=Michael|date=20 April 2013|url=https://www.forbes.com/sites/michaelvenables/2013/04/20/how-lego-makes-the-safe-quality-diverse-and-irresistible-toys-we-all-want-part-two/2/|title=How LEGO Makes Safe, Quality, Diverse and Irresistible Toys Everyone Wants: Part Two|archive-url=https://web.archive.org/web/20170909163552/https://www.forbes.com/sites/michaelvenables/2013/04/20/how-lego-makes-the-safe-quality-diverse-and-irresistible-toys-we-all-want-part-two/2/ |archive-date=9 September 2017|website=Forbes|access-date=3 July 2013}}</ref> In June 2015, this resulted in the establishment of the Lego Sustainable Materials Centre, which is expected to recruit more than 100 employees, as a significant step towards the 2030 ambition of finding and implementing sustainable alternatives to current materials.<ref>{{cite web |url=http://www.lego.com/en-us/aboutus/news-room/2015/june/sustainable-materials-centre |title=LEGO Group to invest 1 Billion DKK boosting search for sustainable materials |publisher=The Lego Group |access-date=30 December 2016 |archive-date=19 January 2017 |archive-url=https://web.archive.org/web/20170119063243/https://www.lego.com/en-us/aboutus/news-room/2015/june/sustainable-materials-centre |url-status=live}}</ref> In 2023, online magazine [[Wired (magazine)|Wired]] reported that Lego has faced challenges in transitioning from traditional [[Acrylonitrile butadiene styrene|acrylonitrile-butadiene-styrene]] plastic to more sustainable materials due to the difficulties in achieving the necessary durability and production efficiency. Despite previous commitments to reduce plastic waste, the company's recent efforts to create bricks from recycled plastic bottles did not result in the anticipated sustainable alternatives, as the production process resulted in a higher carbon footprint than anticipated.<ref>{{Cite magazine |last=Baraniuk |first=Chris |title=Lego Is a Company Haunted by Its Own Plastic |url=https://www.wired.com/story/lego-haunted-by-its-own-plastic/ |access-date=2024-10-08 |magazine=Wired |language=en-US |issn=1059-1028}}</ref> In 2024, investigative journalism by Danish news broadcaster [[DR (broadcaster)|DR]] revealed that the Kirk Kristiansen family, owners of Lego, operate three private jets that have flown over 1,000 times between 2020 and 2023, often to destinations linked to vacations and events related to the family's hobby of horse riding. As private aviation is emitting considerable amounts of [[greenhouse gas]]ses, reports raise concerns about the contrast between the family's private activities and Lego's public commitment to sustainability.<ref>{{Cite web |date=2024-10-08 |title=Lego vil gerne være grønne, men familien bag ejer tre privatfly: 'Det begynder jo at lyde lidt hult' |url=https://www.dr.dk/nyheder/viden/klima/lego-vil-gerne-vaere-groenne-men-familien-bag-ejer-tre-privatfly-det-begynder-jo |access-date=2024-10-08 |website=DR |language=da-DK}}</ref> ==Gender equality and human rights== In January 2014, a handwritten letter to Lego from a seven-year-old American girl, Charlotte Benjamin, received widespread attention in the media. In it, the young author complained that there were "more Lego boy people and barely any Lego girls" and observed that "all the girls did was sit at home, go to the beach, and shop, and they had no jobs, but the boys went on adventures, worked, saved people … even swam with sharks".<ref>Gander, Kashmira (2014). [https://www.independent.co.uk/life-style/health-and-families/lego-told-off-by-7yearold-girl-for-promoting-gender-stereotypes-9104571.html "LEGO told off by 7-year-old girl for promoting gender stereotypes"] {{Webarchive |url=https://web.archive.org/web/20150925050912/http://www.independent.co.uk/life-style/health-and-families/lego-told-off-by-7yearold-girl-for-promoting-gender-stereotypes-9104571.html |date=25 September 2015 }}, ''The Independent'', 3 February 2014. Retrieved 10 July 2014</ref><ref name="Time">Alter, Charlotte (2014). [https://time.com/2822921/soon-there-will-be-female-scientist-legos/ "Soon There Will Be Female Scientist LEGOs"], ''Time'', 4 June 2014. Retrieved 10 July 2014</ref> In June 2014, it was announced that Lego would be launching a new "Research Institute" collection featuring female scientists including a female chemist, palaeontologist, and astronomer.<ref name="Time"/><ref>Shron, Alina (2014). [http://cphpost.dk/news/lego-listens-to-the-girls.9829.html "Lego listens to the girls"] {{Webarchive |url=https://web.archive.org/web/20140702131827/http://cphpost.dk/news/lego-listens-to-the-girls.9829.html |date=2 July 2014 }}, ''The Copenhagen Post'', 10 June 2014. Retrieved 10 July 2014</ref> The science-themed project was selected as the latest [[Lego Ideas]] winner and was submitted by Ellen Kooijman, a geochemist in Stockholm.<ref>Gambino, Lauren (2014). [https://www.theguardian.com/lifeandstyle/2014/jun/04/lego-launch-female-scientists-series "LEGO to launch female scientists series after online campaign"] {{Webarchive |url=https://web.archive.org/web/20170617023728/https://www.theguardian.com/lifeandstyle/2014/jun/04/lego-launch-female-scientists-series |date=17 June 2017 }}, ''The Guardian'', 4 June 2014. Retrieved 10 July 2014</ref> Lego denied claims that the set was introduced to placate criticism of the company by activists, pointing to its Lego Ideas origins. The Research Institute range sold out within a week of its online release in August 2014. The BBC's Tom de Castella reported that Kooijman was pleased with the set's final design, despite the addition of face makeup to her original proposal, and that [[Becky Francis]], professor of education and social justice at [[King's College London]], who had been "very, very disappointed" by Lego Friends, is a fan.<ref name="BBC 6 August 2014">{{cite news |last=de Castella |first=Tom |title=How did LEGO become a gender battleground? |url=https://www.bbc.co.uk/news/magazine-28660069 |date=6 August 2014 |website=www.bbc.co.uk |access-date=30 November 2014 |archive-date=27 November 2014 |archive-url=https://web.archive.org/web/20141127130849/http://www.bbc.co.uk/news/magazine-28660069 |url-status=live}}</ref> In June 2021, Lego released a set entitled "[[Everyone Is Awesome]]" to celebrate and recognize the [[LGBTQ+]] community. The set includes over 300 pieces and has 11 monochrome minifigures in the colours of the [[Rainbow flag]].<ref>{{Cite web |url=https://www.lego.com/en-au/page/why-i-designed-everyone-is-awesome?icmp=LP-SHCC-Standard-Project_Rainbow_CC_Block_1-PR-MT-QAXDTRW46D |title=Why I designed "Everyone is Awesome" |access-date=22 July 2021 |archive-date=22 July 2021 |archive-url=https://web.archive.org/web/20210722043242/https://www.lego.com/en-au/page/why-i-designed-everyone-is-awesome?icmp=LP-SHCC-Standard-Project_Rainbow_CC_Block_1-PR-MT-QAXDTRW46D |url-status=live}}</ref> In October 2021, Lego Group launched a campaign named "Ready for Girls" as part of its celebration of the UN's [[International Day of the Girl Child|International Day of the Girl]]. The company also announced its plan to remove gender stereotypes from the toy(s) following a review of a study commissioned by the [[Geena Davis Institute on Gender in Media]].<ref>{{Cite web |last=Grantham-Philips |first=Wyatte |title=Lego announces plans to remove gender stereotypes from toys, following global survey |url=https://www.usatoday.com/story/money/2021/10/11/lego-remove-gender-stereotypes-toys/6087796001/ |access-date=19 October 2021 |website=USA TODAY |language=en-US}}</ref> On 3 March 2022, during the [[2022 Russian invasion of Ukraine]], the LEGO Foundation stated it would donate approximately US$16.5{{nbsp}}million to organizations including [[UNICEF]], [[Save the Children]], and the Danish [[Red Cross]] for emergency relief efforts.<ref>{{Cite web |url=https://www.lego.com/en-us/aboutus/news/2022/march/statement-on-ukraine-russia/ |title=Statement on Ukraine & Russia |date=3 March 2022 |access-date=5 March 2022 |website=LEGO}}</ref> In April 2022, The LEGO Foundation announced the launch of the company's $20 million play-based learning initiative. The grant programme launched as part of Autism Acceptance Month, is in support of innovative play-based learning for neurodivergent children and turn, will award funding to 25 enterprises in support of innovative learning for [[autism|autistic]] children and children with [[ADHD]].<ref>{{cite journal |date=7 April 2022 |url=https://philanthropynewsdigest.org/news/lego-foundation-launches-20-million-play-based-learning-initiative |title=LEGO Foundation launches $20 million play-based learning initiative |journal=Philanthropy News Digest |access-date=4 May 2022 }}</ref> ==Logos== Below are historical images of the Lego logo throughout the company's existence.<ref>{{Cite web |date=9 January 2012 |title=The LEGO Group History |publisher=Lego |url=https://www.lego.com/en-us/aboutus/lego-group/the_lego_history/1990 |access-date=20 February 2015 |archive-date=21 April 2019 |archive-url=https://web.archive.org/web/20190421214423/https://www.lego.com/en-us/aboutus/lego-group/the_lego_history/1990 |url-status=live}}</ref> <gallery widths="180"> Lego Logo 1936.jpg|1936–1946 Lego Logo 1948.gif|1948–1950 Lego logos3.jpg|1953–1954 Lego logo 1955.svg|1954–1959 Lego 1959.jpg|1959–1964 Lego logos4.jpg|1964–1972 Logo-lego-1973.jpg|1972–1998 LEGO logo.svg|1998–present </gallery> ==See also== * [[List of game manufacturers]] * [[Fisher-Price]] * [[Bandai]] * [[Hasbro]] * [[Mattel]] * [[Spin Master]] * [[MGA Entertainment]] * [[Tomy|TOMY]] ==References== {{Reflist}} ==External links== *{{Official website|https://www.lego.com/}} {{Lego}} {{Coord|55|44|00|N|09|07|15|E|display=title}} {{Authority control}} {{Subject bar |portal1=Denmark |portal2=Companies |portal3=Toys |commons=y }} {{DEFAULTSORT:Lego Group, the}} [[Category:Lego|*]] [[Category:Kristiansen family]] [[Category:Multinational companies headquartered in Denmark]] [[Category:Manufacturing companies of Denmark]] [[Category:Companies based in Billund Municipality]] [[Category:Danish companies established in 1932]] [[Category:Toy companies established in 1932]] [[Category:Privately held companies of Denmark]] [[Category:Purveyors to the Court of Denmark]] [[Category:Toy companies of Denmark]] [[Category:Toy retailers]] [[Category:Creative Commons-licensed authors]] [[Category:Toy retailers of the United States]] </textarea><div class="templatesUsed"><div class="mw-templatesUsedExplanation"><p><span id="templatesused">Pages transcluded onto the current version of this page<span class="posteditwindowhelplinks"> (<a href="/wiki/Help:Transclusion" title="Help:Transclusion">help</a>)</span>:</span> </p></div><ul> <li><a href="/wiki/Template:Ambox" title="Template:Ambox">Template:Ambox</a> (<a href="/w/index.php?title=Template:Ambox&action=edit" title="Template:Ambox">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Authority_control" title="Template:Authority 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