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under pressure to fit in and forge an identity. </p> </div> <p class="meta meta__publisher meta__publisher--header" id="js-authors-trigger"> <span class="meta__author meta__author--header" id="js-authors-list"> By <a class="article__author-link" href="/en/signataires/cecile-cazenave/">Cécile Cazenave</a> </span> </p> <section class="meta__date-reading"> <span class="meta__date meta__date--header">Published on June 23, 2024, at 3:00 pm (Paris)</span> <p class="meta__reading-time meta__reading-time--header"> <span class="icon__reading-time"></span> <span>4 min read</span> </p> <a class="meta__article-en-fr-url js-lang-switcher" href="/intimites/article/2024/06/14/nos-enfants-consommateurs-vont-ils-ruiner-nos-efforts-pour-le-climat_6239935_6190330.html" hreflang="fr"> <span class="meta__article-en-fr-url-link">Lire en français</span> </a> </section> <div class="share-btns meta meta__social meta__social--lmi"> <div class="lmd-relative"> <button class="js-share-dropdown-toggler lmd-btn-icon 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Everything it sells is cheap, shiny and non-essential – think barrettes, earrings and false nails. Irresistible when you are nine. My daughter and her friend made puppy dog eyes. I gave in. They scrambled to reach the princess headbands. Not to be outdone, my son chose one with golden laurel leaves, akin to Julius Caesar's crown in <em>Asterix</em>. That's when the saleswoman pointed out a promotion offering free hair elastics if they picked one more item.</p> <div id="inread_top" class="dfp-slot dfp__slot dfp__inread dfp-unloaded" data-format="inread_top" aria-hidden="true"></div> <p class="article__paragraph ">The spell was broken at the checkout, where they piled up several dozen euros' worth of poor-quality, completely useless plastic and metal objects made on the other side of the world. A reflex overcame politeness. I shouted: "This is way too expensive for what it is! 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