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increase your win rate.</p> </div> </a><a data-w-id="c44b7789-6a12-122e-1be8-b3c927114cc1" href="/churn-analysis" class="nav-li-arrow-container wla-solutions solutions-l-2 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50893d5af80cdf55e2e2b_Group%20(48).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="nav-item">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Boost customer retention by partnering with Clozd.</p> </div> </a> </div> <div class="div-block-335"> <div class="text-block-173-right">Clozd for ...</div> <div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="bd907760-e737-b3f1-eb67-7958cb711c76" class="nav-li-arrow-container"><a href="/persona-product-marketing" data-w-id="bd907760-e737-b3f1-eb67-7958cb711c77" class="solutions-l-12">Product Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e931" class="nav-li-arrow-container"><a href="/persona-executives" data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e932" class="solutions-l-13">Executives</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339523" class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" class="solutions-l-14">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> </div> </div> <div class="nav-item-right-solutions"> <h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1> <p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> </div> <div class="nav-title-product">Product</div> <div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="div-block-338"> <div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Learn what the Clozd Platform can do for you.</p> </div> </a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Work with the industry's top win-loss experts.</p> </div> </a></div> <div class="div-block-335-product"> <div class="text-block-173-right">Product Features</div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-item-right"> <h1 class="product-card-h">Flex Interviews</h1> <p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"> <div class="text-block-2085">Learn more</div> <div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor" /> </svg></div> </a> </div> </div> <div class="nav-title-resources">Resources</div> <div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-resources resources"> <div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right resources"> <h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img" /> <p class="resources-card-p">The annual conference that helps you win more.</p> <div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-title-company">Company</div> <div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-company"> <div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right"> <h1 class="company-h">Learn More About Who We Are</h1> <p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job openings.</p> </div> </div> </div> <div class="nav-right"><a href="/talk-with-us-modal" class="btn-black-4 w-button">Talk With Us</a><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42e5" href="https://app.clozd.com/auth/login" target="_blank" class="login-nav-container w-inline-block"> <div class="login-nav">Log In</div> <div class="html-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8" /> </svg></div> </a></div> </div> <div class="new-nav-mobile"><a href="/?r=0" class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /></a> <div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446" /></div> </div> <div class="mobile-nav-container"> <div class="mobile-menu standard-drop-shadow"> <div class="mobile-top-half-menu"> <div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /></div> <div class="mobile-menu-row1"> <div class="mobile-row-top"> <h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> <div class="mobile-menu-row2"> <div class="mobile-row-top"> <h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p> </div> <div class="mobile-menu-row3"> <div class="mobile-row-top"> <h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> <div class="mobile-menu-row4"> <div class="mobile-row-top"> <h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-solutions standard-drop-shadow"> <div class="mobile-top-half"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Solutions</h1> </div> <div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p> </a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-56">Boost customer retention by partnering with Clozd</p> </a> <div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> <div class="mobile-btn-holder-solutions"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> </div> <div class="mobile-product standard-drop-shadow"> <div class="mobile-top-half-prod"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">product</h1> </div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p> </a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Passionate win-loss experts to help guide your program.</p> </a> <div class="product-container"> <div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-resources standard-drop-shadow"> <div class="mobile-top-half-resources"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Resources</h1> </div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder-resources"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-company standard-drop-shadow"> <div class="mobile-top-half-company"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">company</h1> </div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">About Us</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/careers" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Careers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> </div> <div class="html-embed-11 w-embed w-script"> <script> //initially hide element $(".solutions-nav").hide(); $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); $(document).ready(function() { //show title card $('html').click(function() { $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); $(".solutions-nav").hide(); }); $(".nav-title-solutions").mouseenter(function() { $(".solutions-nav").fadeIn(200).css('display', 'flex'); $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-product").mouseenter(function() { $(".product-nav").fadeIn(200).css('display', 'flex'); $(".solutions-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-resources").mouseenter(function() { $(".resources-nav").fadeIn(200).css('display', 'flex'); $(".product-nav").hide(); $(".solutions-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-company").mouseenter(function() { 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</html> </div> <div class="blog-author"> <div class="label blog-author w-dyn-bind-empty"></div> <div id="blog-text"> <div class="blog-rich-text w-richtext"> <p>Running an efficient and valuable win-loss analysis program on your own is … just ... a lot. Think of all the things you need to do:</p> <ul role="list"> <li>Gathering contact information for buyer outreach</li> <li>Reaching out to your buyers—and following up if/when they don’t respond </li> <li>Collecting buyer feedback</li> <li>Analyzing that feedback</li> <li>Finding an efficient way to share that feedback throughout your organization*<sub>‍</sub></li> </ul> <p><sub>*And so much more! We feel your pain, which is why we’re here to help!</sub><em><sub>‍</sub></em>‍</p> <p>And that’s just the obvious stuff. Unfortunately, the process is often riddled with additional hidden challenges:<br />‍</p> <h5><strong>Inaccurate CRM data</strong></h5> <p><strong>‍</strong>It’s tough to collect buyer feedback without complete contact details. Missing names, emails, or other crucial fields in your CRM mean hours of manual updates before you can even start outreach.</p> <h5><strong>Lack of internal approvals</strong></h5> <p><strong>‍</strong>Your sales reps or other stakeholders likely need to approve outreach efforts before you contact buyers. When approvals get stuck in limbo, your program stalls, creating back-and-forth delays.</p> <h5><strong>Overwhelming data management</strong></h5> <p><strong>‍</strong>Sorting through hundreds or even thousands of deals to collect feedback is daunting. Tracking critical details—when the deal closed, whether the buyer responded, or if approvals were granted—can feel like an endless spreadsheet slog.</p> <p>All of these things require time and resources, forcing you into manual processes that distract from your real goal: using win-loss insights to drive valuable outcomes for yourself and for your company.</p> <p><strong>But we have some great news: There’s now a better way.</strong></p> <figure style="padding-bottom:60%" class="w-richtext-align-center w-richtext-figure-type-video"> <div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://player.vimeo.com/video/1032086037" title="Workflows by Clozd"></iframe></div> </figure> <h3><strong>Simplify, automate, and collaborate with Workflows from Clozd</strong></h3> <p>We’re thrilled to announce <strong>Workflows</strong>, which is now available in the Clozd Platform. Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss logistics and more time acting on win-loss insights.</p> <p>"Win-loss analysis should be about driving change, not chasing feedback,” said Andrew Peterson, co-founder and co-CEO at Clozd. “Automating the logistics will free you to focus on actionable insights that fuel real business impact."</p> <p>Here’s how Workflows transforms your win-loss program:</p> <h5><strong>Complete visibility into your participant pipeline</strong></h5> <p>Workflows gives you a clear, real-time view of every deal’s progress. Easily monitor the stage and status of each deal, track your outreach efforts, and identify gaps in your pipeline. No more guesswork—just actionable insights.</p> <h5><strong>Simplified processing and sorting</strong></h5> <p>Streamline your operations with automatic sorting and tracking. Incoming deals are categorized into the right workflows, helping you maintain a seamless process from start to finish.</p> <h5><strong>Automated outreach</strong></h5> <p>Say goodbye to tedious manual tasks. Workflows automatically triggers outreach to your buyers as soon as the deals and participants meet your preset criteria. Best of all? This requires zero effort on your part.</p> <h5><strong>Improved collaboration</strong></h5> <p>Workflows makes teamwork a breeze. Easily collect buyer contact information and request approvals from sales reps or other stakeholders—all from our new Contributor Portal. No bottlenecks, just smooth collaboration.<br />‍</p> <h3><strong>Why did we create Workflows?</strong></h3> <p>Managing buyer participation is a critical part of running an efficient and valuable win-loss analysis program—but it has historically been time-intensive and fragmented, with limited visibility into which participants are receiving outreach and where pipeline gaps exist. </p> <p>Workflows address these pain points head-on by simplifying and automating the process while fostering collaboration across teams.</p> <p>“A persistent problem our customers have with their win-loss programs is the ability to recruit participants for feedback,” said Ryan Comte, senior UX designer at Clozd. “It's time-consuming and inefficient. Workflows makes it easy to find the right people and opportunities, update contact information, coordinate with your team, and automate outreach.”</p> <p>‍</p> <h3><strong>Get back to what matters most</strong></h3> <p>With Workflows, you can focus on the big picture: delivering strategic insights that drive growth and help your company win more deals.</p> <p>Are you ready to transform your win-loss analysis program? Start using Workflows today.</p> <p><br />If you'd like to learn more about Workflows, check out these additional resources:<br /></p> <ul role="list"> <li><a target="_blank" href="https://help.clozd.com/hc/en-us/articles/30843438739483-Workflows-overview-and-configuration">https://help.clozd.com/hc/en-us/articles/30843438739483-Workflows-overview-and-configuration</a></li> <li><a href="https://help.clozd.com/hc/en-us/articles/31109005203099-How-to-manage-deals-as-a-contributor" target="_blank">https://help.clozd.com/hc/en-us/articles/31109005203099-How-to-manage-deals-as-a-contributor<br />‍</a></li> </ul> </div> </div> </div> <div class="html-embed-23 w-embed w-script"> <style> #estimated-time { width: 300px; padding: 25px; display: flex; justify-content: center; box-shadow: 0px 25px 60px -12px rgba(0, 0, 0, 0.25); border-radius: 10px; font-family: 'Inter'; font-size: 20px; float: right; } .w-embed.w-script { display: flex; justify-content: right; } </style> <script> function 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class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="div-block-338"> <div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Learn what the Clozd Platform can do for you.</p> </div> </a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Work with the industry's top win-loss experts.</p> </div> </a></div> <div class="div-block-335-product"> <div class="text-block-173-right">Product Features</div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img 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href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right resources"> <h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img" /> <p class="resources-card-p">The annual conference that helps you win more.</p> <div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-title-company">Company</div> <div class="company-nav standard-drop-shadow test"><img 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sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /></div> <div class="mobile-menu-row1"> <div class="mobile-row-top"> <h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> <div class="mobile-menu-row2"> <div class="mobile-row-top"> <h1 class="heading-56">Product</h1><img 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<h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p> </a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-56">Boost customer retention by partnering with Clozd</p> </a> <div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black 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class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> <div class="mobile-btn-holder-solutions"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> </div> <div class="mobile-product standard-drop-shadow"> <div class="mobile-top-half-prod"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">product</h1> </div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p> </a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Passionate win-loss experts to help guide your program.</p> </a> <div class="product-container"> <div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-resources standard-drop-shadow"> <div class="mobile-top-half-resources"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img 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class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder-resources"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-company standard-drop-shadow"> <div class="mobile-top-half-company"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">company</h1> </div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">About Us</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/careers" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Careers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> </div> <div 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src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F1032086037%3Fapp_id%3D122963&dntp=1&display_name=Vimeo&url=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F1032086037%3Fbadge%3D0%26autopause%3D0%26player_id%3D0%26app_id%3D58479&image=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F1952946516-4daa592e908bb1a2d11fcbf70ac64f1e1f107f1be622b37d8706addb9026faa8-d_960&type=text%2Fhtml&schema=vimeo" width="1250" height="1250" scrolling="no" title="Vimeo embed" frameborder="0" allow="autoplay; fullscreen; encrypted-media; picture-in-picture;" allowfullscreen="true"></iframe></div><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size.png" sizes="(max-width: 479px) 71vw, 320px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-1080.png 1080w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-1600.png 1600w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-2000.png 2000w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size.png 2500w" class="banner-imgvid" /> </div> <div class="post-right"> <div class="post-text-top"><img src="" loading="lazy" alt="" class="image-298 w-dyn-bind-empty" /> <div class="text-block-127">BLOG POST</div> <div class="text-block-128">|</div> <div class="text-block-127">5 MIN READ</div> </div> <div class="post-text-mid"> <h1 class="heading-111">Announcing Workflows from Clozd</h1> <div class="text-block-129 w-dyn-bind-empty"></div> </div> <div class="text-tags"> <div class="tag-item"> <div id="type-text">Use Case</div> </div> </div> </div> </div> </div> <div class="blog-content-head"> <div class="blog-content"> <div class="wtlm"> <div class="learn-more-head">Ready to win more deals?</div> <div class="learn-more-p">Learn how we capture in-depth buyer feedback—and how it can transform your business.</div><a href="/talk-with-us" class="btn-gradient-home w-button">Book a demo</a> </div> <div class="blog-text-container"> <div class="blog-text blog-t-940 w-richtext"> <p>Running an efficient and valuable win-loss analysis program on your own is … just ... a lot. Think of all the things you need to do:</p> <ul role="list"> <li>Gathering contact information for buyer outreach</li> <li>Reaching out to your buyers—and following up if/when they don’t respond </li> <li>Collecting buyer feedback</li> <li>Analyzing that feedback</li> <li>Finding an efficient way to share that feedback throughout your organization*<sub>‍</sub></li> </ul> <p><sub>*And so much more! We feel your pain, which is why we’re here to help!</sub><em><sub>‍</sub></em>‍</p> <p>And that’s just the obvious stuff. Unfortunately, the process is often riddled with additional hidden challenges:<br />‍</p> <h5><strong>Inaccurate CRM data</strong></h5> <p><strong>‍</strong>It’s tough to collect buyer feedback without complete contact details. Missing names, emails, or other crucial fields in your CRM mean hours of manual updates before you can even start outreach.</p> <h5><strong>Lack of internal approvals</strong></h5> <p><strong>‍</strong>Your sales reps or other stakeholders likely need to approve outreach efforts before you contact buyers. When approvals get stuck in limbo, your program stalls, creating back-and-forth delays.</p> <h5><strong>Overwhelming data management</strong></h5> <p><strong>‍</strong>Sorting through hundreds or even thousands of deals to collect feedback is daunting. Tracking critical details—when the deal closed, whether the buyer responded, or if approvals were granted—can feel like an endless spreadsheet slog.</p> <p>All of these things require time and resources, forcing you into manual processes that distract from your real goal: using win-loss insights to drive valuable outcomes for yourself and for your company.</p> <p><strong>But we have some great news: There’s now a better way.</strong></p> <figure style="padding-bottom:60%" class="w-richtext-align-center w-richtext-figure-type-video"> <div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://player.vimeo.com/video/1032086037" title="Workflows by Clozd"></iframe></div> </figure> <h3><strong>Simplify, automate, and collaborate with Workflows from Clozd</strong></h3> <p>We’re thrilled to announce <strong>Workflows</strong>, which is now available in the Clozd Platform. Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss logistics and more time acting on win-loss insights.</p> <p>"Win-loss analysis should be about driving change, not chasing feedback,” said Andrew Peterson, co-founder and co-CEO at Clozd. “Automating the logistics will free you to focus on actionable insights that fuel real business impact."</p> <p>Here’s how Workflows transforms your win-loss program:</p> <h5><strong>Complete visibility into your participant pipeline</strong></h5> <p>Workflows gives you a clear, real-time view of every deal’s progress. Easily monitor the stage and status of each deal, track your outreach efforts, and identify gaps in your pipeline. No more guesswork—just actionable insights.</p> <h5><strong>Simplified processing and sorting</strong></h5> <p>Streamline your operations with automatic sorting and tracking. Incoming deals are categorized into the right workflows, helping you maintain a seamless process from start to finish.</p> <h5><strong>Automated outreach</strong></h5> <p>Say goodbye to tedious manual tasks. Workflows automatically triggers outreach to your buyers as soon as the deals and participants meet your preset criteria. Best of all? This requires zero effort on your part.</p> <h5><strong>Improved collaboration</strong></h5> <p>Workflows makes teamwork a breeze. Easily collect buyer contact information and request approvals from sales reps or other stakeholders—all from our new Contributor Portal. No bottlenecks, just smooth collaboration.<br />‍</p> <h3><strong>Why did we create Workflows?</strong></h3> <p>Managing buyer participation is a critical part of running an efficient and valuable win-loss analysis program—but it has historically been time-intensive and fragmented, with limited visibility into which participants are receiving outreach and where pipeline gaps exist. </p> <p>Workflows address these pain points head-on by simplifying and automating the process while fostering collaboration across teams.</p> <p>“A persistent problem our customers have with their win-loss programs is the ability to recruit participants for feedback,” said Ryan Comte, senior UX designer at Clozd. “It's time-consuming and inefficient. Workflows makes it easy to find the right people and opportunities, update contact information, coordinate with your team, and automate outreach.”</p> <p>‍</p> <h3><strong>Get back to what matters most</strong></h3> <p>With Workflows, you can focus on the big picture: delivering strategic insights that drive growth and help your company win more deals.</p> <p>Are you ready to transform your win-loss analysis program? Start using Workflows today.</p> <p><br />If you'd like to learn more about Workflows, check out these additional resources:<br /></p> <ul role="list"> <li><a target="_blank" href="https://help.clozd.com/hc/en-us/articles/30843438739483-Workflows-overview-and-configuration">https://help.clozd.com/hc/en-us/articles/30843438739483-Workflows-overview-and-configuration</a></li> <li><a href="https://help.clozd.com/hc/en-us/articles/31109005203099-How-to-manage-deals-as-a-contributor" target="_blank">https://help.clozd.com/hc/en-us/articles/31109005203099-How-to-manage-deals-as-a-contributor<br />‍</a></li> </ul> </div> </div> </div> <div class="html-embed-25 w-embed w-iframe w-script"> <div style="padding:100% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1032086037?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Workflows by Clozd"></iframe></div> <script src="https://player.vimeo.com/api/player.js"></script> <script> $(".blog-text h2").each(function(index) { $(this).attr("id", index + 1); 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} } .dg-banner { display: none; } </style> </div> </div> <div class="related-content"> <div class="related-content-div"> <div id="personas-wrap" class="personas-related-wrap w-dyn-list"> <div role="list" class="collection-list-6 w-dyn-items"> <div role="listitem" class="collection-item-6 w-dyn-item"><a href="/blog/ten-symptoms-that-show-you-need-win-loss-analysis" target="_blank" class="link-block-23 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047eba062c893753b311b7c_ten-signs.jpeg" loading="lazy" alt="" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047eba062c893753b311b7c_ten-signs-p-500.jpeg 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047eba062c893753b311b7c_ten-signs-p-800.jpeg 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047eba062c893753b311b7c_ten-signs.jpeg 1000w" class="image-309" /> <div class="div-block-307"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/63ffbc60965d4e1334704958_Group%201910.svg" loading="lazy" alt="" class="image-349" /> <div>BLOG POST</div> <div class="text-block-160">|</div> <div>2 min read</div> </div> <h1 class="heading-116">Ten Signs That You Need Win-Loss Analysis</h1> <p class="paragraph-96">Most companies speculate on why they win and lose, basing major decisions on assumptions. Here are ten signs that show your business needs a more disciplined approach to win-loss analysis.</p> </a></div> <div role="listitem" class="collection-item-6 w-dyn-item"><a href="/blog/health-checklist" target="_blank" class="link-block-23 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047f356edab5f09385e1a2e_business-health.jpeg" loading="lazy" alt="" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047f356edab5f09385e1a2e_business-health-p-500.jpeg 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047f356edab5f09385e1a2e_business-health.jpeg 1000w" class="image-309" /> <div class="div-block-307"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/63ffbc60965d4e1334704958_Group%201910.svg" loading="lazy" alt="" class="image-349" /> <div>BLOG POST</div> <div class="text-block-160">|</div> <div>3 min read</div> </div> <h1 class="heading-116">Business Health Checklist</h1> <p class="paragraph-96">Clozd diagnoses the symptoms and root causes of why our clients win and lose. Like a doctor, we see common symptoms across our “patients." Here's a checklist for assessing the health of your business.</p> </a></div> </div> </div> <div id="use-case-wrap" class="use-case-related-wrap w-dyn-list"> <div role="list" class="collection-list-6 w-dyn-items"> <div role="listitem" class="collection-item-6 w-dyn-item"><a href="/blog/sales-win-rate-is-what-exactly" target="_blank" class="link-block-24 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047fab750895af741b89a33_win-rate-what-exactly.png" loading="lazy" alt="" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047fab750895af741b89a33_win-rate-what-exactly-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047fab750895af741b89a33_win-rate-what-exactly-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047fab750895af741b89a33_win-rate-what-exactly.png 1000w" class="image-309" /> <div class="div-block-307"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/63ffbc60965d4e1334704958_Group%201910.svg" loading="lazy" alt="" class="image-348" /> <div>BLOG POST</div> <div class="text-block-159">|</div> <div>6 min read</div> </div> <h1 class="heading-116">How To Improve Your Company's Sales Win Rate</h1> <p class="paragraph-96">What is win rate, how do you calculate it, why is it important, and how can it impact your business? To understand how to understand and improve win rate, check out this article.</p> </a></div> <div role="listitem" class="collection-item-6 w-dyn-item"><a href="/blog/win-loss-analysis-tracking-themes-trends" target="_blank" class="link-block-24 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047f48a96b01c7eac6fd965_Themes%2BBanner.png" loading="lazy" alt="" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047f48a96b01c7eac6fd965_Themes%2BBanner-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047f48a96b01c7eac6fd965_Themes%2BBanner-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047f48a96b01c7eac6fd965_Themes%2BBanner.png 1000w" class="image-309" /> <div class="div-block-307"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/63ffbc60965d4e1334704958_Group%201910.svg" loading="lazy" alt="" class="image-348" /> <div>BLOG POST</div> <div class="text-block-159">|</div> <div>5 min read</div> </div> <h1 class="heading-116">Win-Loss Analysis: Tracking Themes & Trends</h1> <p class="paragraph-96">Where win-loss analysis becomes really powerful is when you begin to tag and track themes across interviews. This allows you to see what you’re doing well and what you’re doing poorly.</p> </a></div> </div> </div> <div id="industry-wrap" class="industry-related-wrap w-dyn-list"> <div role="list" class="collection-list-6 w-dyn-items"> <div role="listitem" class="collection-item-6 w-dyn-item"><a href="/blog/clozd-crayon-integration" target="_blank" class="link-block-25 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon.png" loading="lazy" alt="" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon-p-1080.png 1080w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon-p-1600.png 1600w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon-p-2000.png 2000w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon-p-2600.png 2600w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon-p-3200.png 3200w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64bed81c5c2478730775ae12_Clozd%2BCrayon.png 3600w" class="image-309" /> <div class="div-block-307"><img src="" loading="lazy" alt="" class="image-347 w-dyn-bind-empty" /> <div>BLOG POST</div> <div class="text-block-158">|</div> <div>5 MIN READ</div> </div> <h1 class="heading-116">Clozd + Crayon Integration</h1> <p class="paragraph-96">Clozd, the leading provider of win-loss analysis technology and services, has partnered with Crayon, the premier competitive intelligence platform.</p> </a></div> <div role="listitem" class="collection-item-6 w-dyn-item"><a href="/blog/win-loss-themes-the-importance-of-human-touchpoints-in-saas-offerings" target="_blank" class="link-block-25 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047e68112ebec2a60752d08_human-touchpoints.jpg" loading="lazy" alt="" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047e68112ebec2a60752d08_human-touchpoints-p-500.jpeg 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047e68112ebec2a60752d08_human-touchpoints-p-800.jpeg 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6047e68112ebec2a60752d08_human-touchpoints.jpg 1000w" class="image-309" /> <div class="div-block-307"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/63ffbc60965d4e1334704958_Group%201910.svg" loading="lazy" alt="" class="image-347" /> <div>BLOG POST</div> <div class="text-block-158">|</div> <div>5 min read</div> </div> <h1 class="heading-116">Win-Loss Themes: The Importance of Human Touchpoints</h1> <p class="paragraph-96">Many buyers lament the lack of connection with actual humans at SaaS companies. Jonathan Barlow explores the importance and impact of human touchpoints for SaaS solution providers.</p> </a></div> </div> </div> </div> </div> <div class="bottom-review-blog"> <div class="review-slider standard-drop-shadow"> <div class="div-block-267"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f16040af98d2e84_Group%203.svg" loading="lazy" alt="" class="image-142" /><a href="https://www.g2.com/products/clozd-clozd/reviews#reviews" target="_blank" class="link-10">REVIEWS</a></div> <div data-delay="4000" data-animation="slide" class="slider-3 foot-slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"> <div class="mask-7 w-slider-mask"> <div class="slide-13 w-slide"> <div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" 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