Build Your Media Strategy with Display & Video 360 : Google

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Reach the right person at the right moment with the right message by building and activating your audiences using the Audience module against your audience-related goals. Scale the use of your creatives through using drafts, applying bulk functions, and enabling optimizations of multiple creatives to better fill impressions. Determine appropriate bid strategies and implement automated bidding for your campaigns. Choose or create appropriate attribution models that best reflect how your digital advertising impacts business outcomes using the attribution model creation workflow. Recognize the product features in Display &amp; Video 360 in the mobile app space and understand how to implement the mobile app choices within existing workflows. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language."/> <meta name="keywords" property="og:keywords" content="DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, audiences, campaign activity, frequency cap, on-target reach, audience builder, frequency management, Google Marketing Platform, GMP, Creative, Swirl, 3D, Swirl/3D, Google Web Designer, GWD, audio, audio creative, audio ad, audio production, data-driven creative, creative variants, variant, variants, variant asset, responsive creative, responsive asset, responsive, dynamic rules, rules, signals, priority groups, variant assets, creative variant, implementation, dynamic feed, and rule, or rule, report, strategy, optimization, optimize, draft, publish, workflow, process, creative process, collaboration, bulk, bulk function, bulk upload, bulk upload spreadsheet, batch upload, third-party, third-party ad server, display, video, multiple line items, bulk edit, bulk remove, creative optimization, optimize creative, display optimization, video optimization, optimization setting, auctions, hybrid, first, second price, automated. bidding, bid strategies, attribution models, tools, reporting, performance measure, in-app advertising, app inventory, mApp inventory, mobile marketing, app-ads.txt, brand safety, pre-bid verification, in-game advertising, premium mobile inventory, viewability, OM SDK, Open Measurement SDK, Display & Video 360, Programmatic Guaranteed, creatives, Automated Bidding, mApp, gmpintermediate, bulk upload spreadsheet template, Advertising in Mobile Apps, myths about mobile advertising"/> <meta property="og:author" content="Skillshop"/> <meta property="og:article:tag" content="Display & Video 360"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:article:tag" content="Display & Video 360"/> <meta 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Platform"/> <meta property="og:article:tag" content="ディスプレイ＆ビデオ 360"/> <meta property="og:article:tag" content="Google マーケティングプラットフォーム"/> <meta property="og:article:tag" content="Display & Video 360"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:article:tag" content="Display & Video 360"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:article:tag" content="Display & Video 360"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:article:tag" content="Display & Video 360"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:article:tag" content="Дисплей и Видео 360"/> <meta property="og:article:tag" content="Google Платформа для маркетинга"/> <meta property="og:article:tag" content="Display & Video 360"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:article:tag" content="Display & 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class="activitymeta__item">By Skillshop</li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration </span>3.2h </li> <li class="activitymeta__item"><span class="a11y-atonly">Difficulty </span>Intermediate</li> <li class="activitymeta__item course__metaratings" id="course-rating"> <div class="rating__container" id="activity-rating-container" data-rating-url="/student/reviews/rating/33854-build-your-media-strategy-with-display-video-360"> <form id="activity-rating" class="rating rating--disabled hint--top hint--mobile" data-rating-enabled="false" data-review-enabled="false" data-rating="false" data-rating-value="4.8" data-student-rated="false" data-dialog-id="activity_reviews_dialog" data-dialog-url="/student/reviews/list/33854" data-hint-when-complete="Review this activity" action="/web/20210419002141/https://skillshop.exceedlms.com/student/reviews?course_id=33854" accept-charset="UTF-8" method="post"><input name="utf8" type="hidden" value="✓"/><input type="hidden" 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L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_5" value="5" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_5"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> </fieldset> <input type="submit" name="commit" value="Submit" class="rating__submit" data-disable-with="Submit"/> </form> <span class="a11y-atonly">Average rating: 4.8</span> <span id="review_count" class="rating__count" aria-hidden="true">5</span> <span class="a11y-atonly">5 reviews </span> </div> </li> </ul> </div> </div> </header> <div class="course__contentcontainer " data-save-state-restore-el="true"> <div class="course__content"> <div class="course__description postcontent"><p>Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp.</p> <p>After completing this intermediate learning path, you'll be able to:</p> <ul> <li>Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic Guaranteed deal workflow.</li> </ul> <ul> <li>Reach the right person at the right moment with the right message by building and activating your audiences using the Audience module against your audience-related goals.</li> </ul> <ul> <li>Scale the use of your creatives through using drafts, applying bulk functions, and enabling optimizations of multiple creatives to better fill impressions.</li> </ul> <ul> <li>Determine appropriate bid strategies and implement automated bidding for your campaigns.</li> </ul> <ul> <li>Choose or create appropriate attribution models that best reflect how your digital advertising impacts business outcomes using the attribution model creation workflow.</li> </ul> <ul> <li>Recognize the product features in Display & Video 360 in the mobile app space and understand how to implement the mobile app choices within existing workflows.</li> </ul> <p><em>Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.</em></p> </div> <div class="course__quickstart"> <a class="double_click_protection button button--primary button--large" data-activity-type="CourseAssessment" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49336"> Get Started <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="button__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </a> </div> <div id="course_content"> <section class="activitysection" data-section-id="49335"> <header> <button type="button" id="path-section-toggle-49335" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49335" data-collapse-target="path-section-content-49335" aria-owns="path-section-content-49335" aria-controls="path-section-content-49335" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Pre-Self-Assessment <div class="activitysection__note"> Complete Required </div> </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49335" aria-labelledby="path-section-toggle-49335" aria-hidden="true"> <div class="course__description"> <p>Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseAssessment" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49336"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Pre-Self-Assessment</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">2 m</li> <li class="activitymeta__item activitymeta__item--flag u-orgcolor--color"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="courselist__icon courselist__icon--flag u-orgcolor--color" focusable="false"> <path aria-hidden="true" fill="currentColor" d="M14.4,6L14,4H5v17h2v-7h5.6l0.4,2h7V6H14.4z"></path> </svg> Required </li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="49337"> <header> <button type="button" id="path-section-toggle-49337" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49337" data-collapse-target="path-section-content-49337" aria-owns="path-section-content-49337" aria-controls="path-section-content-49337" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Explore Programmatic Guaranteed Deals </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49337" aria-labelledby="path-section-toggle-49337" aria-hidden="true"> <div class="course__description"> <p>Discover, execute, negotiate, and configure Programmatic Guaranteed deals.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49338"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Get to Know Deals in Display & Video 360</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">3 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49339"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Make PG Deals in Display & Video 360</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">10 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49340"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Try It Out: Searching for Inventory</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">2 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49341"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Negotiate PG Deals in Display & Video 360</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">9 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49342"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Try It Out: Negotiating a Programmatic Guaranteed Deal</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">3 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49343"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Configure PG Deals in Display & Video 360</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">4 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49344"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Try It Out: Configuring a Programmatic Guaranteed Deal</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">3 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="49345"> <header> <button type="button" id="path-section-toggle-49345" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49345" data-collapse-target="path-section-content-49345" aria-owns="path-section-content-49345" aria-controls="path-section-content-49345" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Create Powerful Audiences with Display & Video 360 </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49345" aria-labelledby="path-section-toggle-49345" aria-hidden="true"> <div class="course__description"> <p>Build and activate your audiences with Display & Video 360.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49346"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Use Activity-Based Audiences</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">5 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49347"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Create Campaign Activity Audiences</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">5 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49348"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Create Audience-centric Frequency Goals</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">7 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49349"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Explore On-Target Reach Solutions</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">12 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="49350"> <header> <button type="button" id="path-section-toggle-49350" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49350" data-collapse-target="path-section-content-49350" aria-owns="path-section-content-49350" aria-controls="path-section-content-49350" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Create Immersive and Engaging Ads with Google Marketing Platform </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49350" aria-labelledby="path-section-toggle-49350" aria-hidden="true"> <div class="course__description"> <p>Google Marketing Platform offers a versatile solution for serving creative ad formats. Learn about some of the more immersive and engaging formats, such as Swirl/3D display, YouTube live streaming, and audio ads. 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Use the draft and publish workflow to collaborate with others, apply bulk edits and bulk uploads to better manage your creatives, and enable optimization of multiple creatives to better fill impressions.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49357"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Use the Draft and Publish Workflow</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">5 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210419002141/https://skillshop.exceedlms.com/student/path/33854/activity/49358"> <div 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We've run out of suggested topics.", topicsSelectionEmpty: "No topics have been assigned to this activity.", topicsFollowedSelectionEmpty: "No topics have been followed yet.", upload_canceled: "The upload was canceled.", uploadfile_no_file_selected: "No file selected", uploadfile_uploading_msg: "Uploading {{FILENAME}}", uploadfile_error_format_msg: "{{FILENAME}} is not the correct file type. Please try again.", uploadfile_error_size_coursefile_msg: "{{FILENAME}} is too large. Size limit: 10MB for images, 3GB for videos and audio.", uploadfile_error_size_msg: "{{FILENAME}} is too big. Please try again.", uploadfile_error_msg: "There was a problem uploading {{FILENAME}}. Please try again.", uploading_ellipsis: "Uploading...", when_datepicket_widget_appears: "When the datepicker widget appears, use arrow keys to navigate dates and select a date.", }; window.Intellum.mediumEditorI18n = { bold: "Bold", italic: "Italic", link: "Link", title: "Title", subtitle: "Subtitle", unorderedList: "Unordered List", orderedList: "Ordered List", quote: "Quote", linkPlaceholderText: "Paste or type a link...", save: "Save", close: "Close", }; window.Intellum.properties = { courseContentFileSizeConstraintsInMB: { image: 10485760, video: 3221225472, audio: 3221225472 } } </script> <script src="/web/20210419002141js_/https://skillshop.exceedlms.com/webcomponentsjs/2_1_1/webcomponents-loader.js" defer="defer"></script> <div id="ce-es5-shim"> <script> if (!window.customElements) { var ceShimContainer = document.querySelector('#ce-es5-shim'); ceShimContainer.parentElement.removeChild(ceShimContainer); } </script> <script src="/web/20210419002141js_/https://skillshop.exceedlms.com/webcomponentsjs/2_1_1/custom-elements-es5-adapter.js" defer="defer"></script> </div> <script> (function () { document.addEventListener('WebComponentsReady', function componentsReady() { document.removeEventListener('WebComponentsReady', componentsReady, false); var script = document.createElement('script'); script.src = '/packs/js/components-b79046c4d470e4dec233.js'; var refScript = document.getElementsByTagName('script')[0]; refScript.parentNode.insertBefore(script, refScript); }, false); })(); </script> </body></html>

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