250-13: Use of University Name, Seal, Logo and Brand Identity

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class="node-owner-group__info"> <span class="node-owner-group__subheading">Questions?</span> <span class="node-owner-group__link">Contact <a href="/contact">Campus Administrative Policies</a><span> </p> </div> </div> <div id="block-echo-content" class="block block-system block-system-main-block"> <article class="node node--type-knowledge-base node--view-mode-full knowledge-base"> <div class="l-basic l-container-offset "> <nav class="l-sidebar knowledge-base__sidebar" aria-label="Table of contents"> <input type="checkbox" id="check"> <label for="check" class="box-shadow knowledge-base__mobile-overview-toggle">In this article</label> <h2 class="l-sidebar knowledge-base__sidebar-title">In this article</h2> <ul class="knowledge-base__nav"> <li> <a href="#field-overview"> Overview </a> </li> <li> <a href="#paragraph-9941"> Purpose </a> </li> <li> <a href="#paragraph-8241"> Definitions </a> </li> <li> <a href="#paragraph-10611"> Policy </a> </li> <li> <a href="#paragraph-9341"> Responsibilities </a> </li> <li> <a href="#paragraph-8706"> References </a> </li> <li> <a href="#field-related-sections"> Related Information </a> </li> </ul> </nav> <div class="l-content"> <div class="box-shadow knowledge-base__content background-white"> <h2 id="field-overview">Overview</h2> <div class="node__overview"><p>Use of the University name, seal, UCSF logo, and adherence to the UCSF brand identity.</p> </div> <div class="section-panel paragraph paragraph--type--text-block paragraph--view-mode--default" id="paragraph-9941"> <h2>Purpose</h2> <div class="clearfix text-formatted field field--name-field-section-body field--type-text-long field--label-hidden field__item"><p>This policy provides guidelines for the use of the University name, seal, UCSF logo, and adherence to the UCSF brand identity.</p> </div> </div> <div class="accordion accordion--alt section-panel paragraph paragraph--type--definitions paragraph--view-mode--default" id="paragraph-8241"> <h2>Definitions</h2><dl> <dt class="accordion__title"> <button class="accordion__button" aria-controls="accordion-id-1836" aria-expanded="false" id="accordion-title-1836">UCSF Name</button> </dt> <dd class="accordion__body" id="accordion-id-1836" aria-labelledby="accordion-title-1836"> <p>Uses of “University of California,” “University of California, San Francisco,” “UC San Francisco,” and “UCSF” in any context that implies official representation of or endorsement by the University.</p> </dd> <dt class="accordion__title"> <button class="accordion__button" aria-controls="accordion-id-1831" aria-expanded="false" id="accordion-title-1831">UCSF Logo</button> </dt> <dd class="accordion__body" id="accordion-id-1831" aria-labelledby="accordion-title-1831"> <p>The graphic symbol for institutional identity specific to the UCSF campus.</p> </dd> <dt class="accordion__title"> <button class="accordion__button" aria-controls="accordion-id-1901" aria-expanded="false" id="accordion-title-1901">University Seal</button> </dt> <dd class="accordion__body" id="accordion-id-1901" aria-labelledby="accordion-title-1901"> <p>Engraved seal designed for official use as designated by The Regents and the President of the University of California.</p> </dd> <dt class="accordion__title"> <button class="accordion__button" aria-controls="accordion-id-561" aria-expanded="false" id="accordion-title-561">Brand Identity</button> </dt> <dd class="accordion__body" id="accordion-id-561" aria-labelledby="accordion-title-561"> <p>Guidelines on how to visually represent UCSF and UCSF-affiliated departments and groups in communications.</p> </dd> </dl> </div> <div class="section-panel paragraph paragraph--type--text-block paragraph--view-mode--default" id="paragraph-10611"> <h2>Policy</h2> <div class="clearfix text-formatted field field--name-field-section-body field--type-text-long field--label-hidden field__item"><p><strong>A.</strong> The name “University of California” is the property of the State of California. No person or entity may, without the permission of The Regents, use this name or any abbreviation of it.</p> <p><strong>B.</strong> The official seal of The Regents is used on University diplomas, letterhead, and other corporate materials as authorized by the Secretary of The Regents. The Chancellor is delegated, within the Chancellor’s areas of jurisdiction, authority to permit use of the unofficial seal (seal with “UCSF” in place of “1868”) as a symbol of the University for any official purpose.</p> <p><strong>C.</strong> The UCSF logo and signature, along with the tagline “advancing health worldwide” may be used for UCSF materials in accordance with the <a href="http://identity.ucsf.edu/">UCSF brand guidelines</a>. All UCSF logos and associated marks are official art files and should not be altered in any way.</p> <p><strong>D.</strong> The Chancellor is delegated authority to permit use of the names “University of California, San Francisco,” “UC San Francisco,” and “UCSF” for any official purpose.</p> <p><strong>E.</strong> All sub-brand and department logos must be approved by the UCSF Office of Communications and created only by UCSF Documents and Media or other designer (such as UCSF Health Marketing) designated by the Office of Communications. No other logos, marks, or artwork should be used to represent UCSF-affiliated groups (departments, centers, programs, labs, etc.)</p> </div> </div> <div class="section-panel paragraph paragraph--type--text-block paragraph--view-mode--default" id="paragraph-9341"> <h2>Responsibilities</h2> <div class="clearfix text-formatted field field--name-field-section-body field--type-text-long field--label-hidden field__item"><p>The UCSF Office of Communications has full and final authority over how the UCSF name, UCSF logos, signature, and tagline (including those associated with sub-brands, departments, and programs), may be used, and by whom.</p> <p>UCSF Office of Communications has full and final authority over UCSF brand identity, and is responsible for creation and maintenance of the UCSF brand guidelines, including addressing needs for new or modified guidelines.</p> </div> </div> <div class="section-panel paragraph paragraph--type--text-block paragraph--view-mode--default" id="paragraph-8706"> <h2>References</h2> <div class="clearfix text-formatted field field--name-field-section-body field--type-text-long field--label-hidden field__item"><ul> <li><a href="http://policy.ucop.edu/_files/da/da0864.html"><em>University of California Delegation of Authority 0864, Policy to Permit Use of University’s Name (DA 0864)</em></a></li> <li><a href="https://identity.ucsf.edu/brand-guide/using-ucsf-name"><em>UCSF Guidelines for Use of the UCSF Name</em></a></li> <li><a href="http://chancellor.ucsf.edu/sites/chancellor.ucsf.edu/files/Code%20of%20Conduct.pdf"><em>UCSF Campus Code of Conduct</em></a></li> <li><a href="http://identity.ucsf.edu"><em>UCSF Visual Identity Standards</em> </a></li> <li><a href="http://websites.ucsf.edu/"><em>UCSF Policies and Standards for Websites</em></a></li> </ul> </div> </div> <div class="views-element-container"><div role="group" class="view view-meta-byline view-id-meta_byline view-display-id-block_1 js-view-dom-id-7df274cd23701572244a27734b7f5898dbfc0db7b6d60876b3a1ac4c7ae0ca61"> <div class="view-content"> <div class="meta-byline"><div class="meta-byline-row"><h2 class="meta-byline-title">Subject area</h2><p><a href="/taxonomy/term/1991" hreflang="en">Communications</a></p></div><div class="meta-byline-row"><h2 class="meta-byline-title">Policy number</h2><p>250-13</p></div><div class="meta-byline-row"><h2 class="meta-byline-title">Responsible office</h2><p><a href="/taxonomy/term/1986" hreflang="en">Office of Communications</a></p></div><div class="meta-byline-row"><h2 class="meta-byline-title">Effective</h2><p><time datetime="1992-01-01T12:00:00Z" class="datetime">January 1, 1992</time> </p></div><div class="meta-byline-row"><h2 class="meta-byline-title">Reviewed</h2><p><time datetime="2023-09-11T12:00:00Z" class="datetime">September 11, 2023</time> </p></div></div> </div> </div> </div> </div> <section class="background-gray related-text-block l-container"> <div class="related-text-block-section"> <div id="field-related-sections" class="related"> <h2 class="related__title">Related Information</h2> <ul class="related__info"> <li><a href="/policy/050-11" hreflang="en">050-11: Personal Use of University Property</a></li> <li><a href="/policy/250-16" hreflang="en">250-16: Letterhead Stationery</a></li> </ul> </div> </div> </section> </div> </div> </article> </div> </div> </main> <footer class="footer"> <a href="/" rel="home" title="Campus Administrative Policies homepage" class="footer__logo"> <img src="/themes/custom/echo/images/logos/policies-logo.svg" alt="Campus Administrative Policies homepage" height="53" width="189"/> </a> <div class="footer__menus"> <nav aria-label="Footer" class="footer__columns"> </nav> </div><nav class="footer__legal" aria-label="Legal Information"> <p class="footer__copyright">© 2025 The Regents of the University of California</p> <ul class="footer__legal-nav"> <li> <a 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250-13: Use of University Name, Seal, Logo and Brand Identity | Campus Administrative Policies