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Optimize for sustainable app engagement : Google Play Academy
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class="double_click_protection pathmenu__itemcontent" data-activity-type="CourseEvolve" href="/student/path/21749/activity/29797"> <div class="pathmenu__itemmarker"> </div> <div class="pathmenu__itemname"> Create a compelling first time user experience </div> </a> </li> <li class="pathmenu__sectionitem" data-enrollment-id="" data-is-locked-by-date=false data-is-locked=false data-activity-url=/student/path/21749/activity/29798 > <a class="double_click_protection pathmenu__itemcontent" data-activity-type="CourseEvolve" href="/student/path/21749/activity/29798"> <div class="pathmenu__itemmarker"> </div> <div class="pathmenu__itemname"> Build meaningful app communities </div> </a> </li> <li class="pathmenu__sectionitem" data-enrollment-id="" data-is-locked-by-date=false data-is-locked=false data-activity-url=/student/path/21749/activity/29801 > <a class="double_click_protection pathmenu__itemcontent" data-activity-type="CourseEvolve" href="/student/path/21749/activity/29801"> <div class="pathmenu__itemmarker"> </div> <div class="pathmenu__itemname"> Empower users to feel in control of app use </div> </a> </li> <li class="pathmenu__sectionitem" data-enrollment-id="" data-is-locked-by-date=false data-is-locked=false data-activity-url=/student/path/21749/activity/29799 > <a class="double_click_protection pathmenu__itemcontent" data-activity-type="CourseEvolve" href="/student/path/21749/activity/29799"> <div class="pathmenu__itemmarker"> </div> <div class="pathmenu__itemname"> Minimize churn and secure long-term retention </div> </a> </li> <li class="pathmenu__sectionitem" data-enrollment-id="" data-is-locked-by-date=false data-is-locked=false data-activity-url=/student/path/21749/activity/346648 > <a class="double_click_protection pathmenu__itemcontent" data-activity-type="CourseEvolve" href="/student/path/21749/activity/346648"> <div class="pathmenu__itemmarker"> </div> <div class="pathmenu__itemname"> Build privacy-friendly apps </div> </a> </li> </ul> </div> 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activityheading__name" dir="ltr"> Optimize for sustainable app engagement </h1> <ul class="activityheading__meta activitymeta activitymeta--heading"> <li class="activitymeta__item">By Play Academy</li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration </span>7m </li> <li class="activitymeta__item"><span class="a11y-atonly">Difficulty </span>Beginner</li> <li class="activitymeta__item course__metaratings" id="course-rating"> <div class="rating__container" id="activity-rating-container" data-rating-url="/student/reviews/rating/21747-optimize-for-sustainable-app-engagement"> <form id="activity-rating" class="rating rating--disabled hint--top hint--mobile" data-rating-enabled="false" data-review-enabled="false" data-rating="false" data-rating-value="4.7" data-student-rated="false" data-dialog-id="activity_reviews_dialog" data-dialog-url="/student/reviews/list/21747" data-hint-when-complete="Review this activity" data-disable-hint-a11y="true" 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Most app developers aim to have an engaged user base who find their app valuable and return to it on a regular basis. For some apps, 'engagement' can mean time spent on screen (daily, monthly etc) and for others frequency of usage. 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