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Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic. 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14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z"></path></svg> </span> <span class="elementor-icon-list-text">Download MP3</span> </a> </li> </ul> </div> </div> <div class="elementor-element elementor-element-2bffb3e9 elementor-widget elementor-widget-spacer" data-id="2bffb3e9" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d0408eb" data-id="7d0408eb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-76e608b1 elementor-widget elementor-widget-heading" data-id="76e608b1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Season 11, Episode 4</h2> </div> </div> <div class="elementor-element elementor-element-5a32b2fb elementor-widget elementor-widget-spacer" data-id="5a32b2fb" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-16df5f20 elementor-widget elementor-widget-heading" data-id="16df5f20" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine</h1> </div> </div> <div class="elementor-element elementor-element-12167c3b elementor-widget elementor-widget-spacer" data-id="12167c3b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-5ee9832e elementor-widget elementor-widget-heading" data-id="5ee9832e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default"><strong>Featuring: </strong>Jessica Woodside, WIKA and Laura Lee, EVGMedia</span> </div> </div> <div class="elementor-element elementor-element-4b9132d0 elementor-widget elementor-widget-spacer" data-id="4b9132d0" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-6905c2a6 elementor-widget elementor-widget-theme-post-content" data-id="6905c2a6" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic.</span></p> <p><span style="font-weight: 400;">In this session replay from B2BMX East in Alpharetta, GA., WIKA’s Director of Marketing, Jessica Woodside, and EVGMedia’s Director of Audience Development, Laura Lee, will uncover how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Develop a winning SEO strategy;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Focus on optimizing content with low search rankings;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase the number of Google featured snippets via content editing and more;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Develop your own internal linking strategy to keep users on your site and engaged; and</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><span style="font-weight: 400;">Measure success with meaningful metrics.<br /> </span></span></li> </ul> <p><b><br /> RELATED LINKS: </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn more about the upcoming </span><a href="https://b2bmarketing.exchange/west/"><span style="font-weight: 400;">B2B Marketing Exchange West in Scottsdale, Ariz. </span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://b2bmarketing.exchange/west/registration/"><span style="font-weight: 400;">Register for B2BMX West </span></a><span style="font-weight: 400;">and get 15% off by using the code: </span><b>MXPOD15</b></li> <li style="font-weight: 400;" aria-level="1">Follow us on <a href="https://www.linkedin.com/showcase/b2b-marketing-exchange/">LinkedIn</a> and <a 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18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z"></path></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-2a03f23 elementor-widget elementor-widget-heading" data-id="2a03f23" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Sign up for updates</h1> </div> </div> <div class="elementor-element elementor-element-df3aaec elementor-widget elementor-widget-text-editor" data-id="df3aaec" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Be the first to know about the agenda and any event updates.</p> </div> </div> <div class="elementor-element elementor-element-b453828 elementor-align-center elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-button" data-id="b453828" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE5NjMxIiwidG9nZ2xlIjpmYWxzZX0%3D"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Get Updates</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a36a999" data-id="a36a999" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-455b8ea elementor-section-height-min-height elementor-section-boxed elementor-section-height-default" data-id="455b8ea" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-918e84e" data-id="918e84e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5db38f1 elementor-widget elementor-widget-heading" data-id="5db38f1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwNTAzIiwidG9nZ2xlIjpmYWxzZX0%3D">Interested in <b>speaking</b>? <span style="color: #26B8E5">Submit for a speaking opportunity!</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element 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</section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b064266 HomepageGrid elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b064266" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c52115" data-id="6c52115" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-baf64cc elementor-widget elementor-widget-heading" data-id="baf64cc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">#B2BMX produced by</h3> </div> </div> <div class="elementor-element elementor-element-04ef6ba elementor-widget elementor-widget-spacer" data-id="04ef6ba" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-ff53448 animated-slow elementor-invisible elementor-widget elementor-widget-image" data-id="ff53448" data-element_type="widget" data-settings="{"_animation":"fadeIn"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://demandgenreport.com" target="_blank"> <img src="https://b2bmarketing.exchange/wp-content/uploads/elementor/thumbs/DGR_Logo_Funnel_White-pqznzvnx2rwgfebr56gi8o5i358qcmxj62l4wy8ajq.png" title="DGR_Logo_Funnel_White.png" alt="DGR_Logo_Funnel_White.png" loading="lazy" /> </a> </div> </div> <div class="elementor-element elementor-element-fe96ea0 elementor-widget elementor-widget-spacer" data-id="fe96ea0" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6a0766a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a0766a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f34fda1" data-id="f34fda1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66a81ff elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading" data-id="66a81ff" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Follow us on social!</p> </div> </div> <div class="elementor-element elementor-element-28738d7 elementor-widget__width-initial e-grid-align-tablet-center elementor-widget-tablet__width-inherit elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="28738d7" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-eb96999" href="https://www.linkedin.com/showcase/b2b-marketing-exchange" target="_blank"> <span 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xmlns="http://www.w3.org/2000/svg"><path d="M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z"></path></svg> </a> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6d15e338 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d15e338" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cdd1117" data-id="4cdd1117" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d86ebb elementor-widget elementor-widget-heading" data-id="7d86ebb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">#B2BMX produced by</h3> </div> </div> <div class="elementor-element elementor-element-434bf704 animated-slow elementor-invisible elementor-widget elementor-widget-image" data-id="434bf704" data-element_type="widget" data-settings="{"_animation":"fadeIn"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://demandgenreport.com" target="_blank"> <img src="https://b2bmarketing.exchange/wp-content/uploads/elementor/thumbs/DGR_Demand_Gen_Report_Logo_R_300dpi-pqznzvnx2rwgfebr56gi8o5i358qcmxj62l4wy8ajg.png" title="DGR_Demand_Gen_Report_Logo_R_300dpi.png" alt="DGR_Demand_Gen_Report_Logo_R_300dpi.png" loading="lazy" /> </a> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4c456b4 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default" data-id="4c456b4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c920ea" data-id="2c920ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-06597cc elementor-view-default elementor-widget elementor-widget-icon" data-id="06597cc" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-fas-info-circle" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z"></path></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-05138c5 elementor-widget elementor-widget-heading" data-id="05138c5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Sign up for updates</h1> </div> </div> <div class="elementor-element elementor-element-801a8f0 elementor-widget elementor-widget-text-editor" data-id="801a8f0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Be the first to know about the agenda and any event updates.</p> </div> </div> <div class="elementor-element elementor-element-8f9f7a1 elementor-align-center elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-button" data-id="8f9f7a1" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://b2bmarketing.exchange/subscribe/" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Get Updates</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3959667" data-id="3959667" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-82207c9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default" data-id="82207c9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9f86304" data-id="9f86304" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ded5e18 elementor-widget elementor-widget-heading" data-id="ded5e18" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwNTAzIiwidG9nZ2xlIjpmYWxzZX0%3D">Interested in <b>speaking</b>? <span style="color: #26B8E5">Submit for a speaking opportunity!</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-940d8da elementor-section-height-min-height elementor-section-boxed elementor-section-height-default" data-id="940d8da" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26c37ed" data-id="26c37ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7fc3c99 elementor-widget elementor-widget-heading" data-id="7fc3c99" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU0ODY1IiwidG9nZ2xlIjpmYWxzZX0%3D">Interested in <b>sponsoring</b>? Learn more about sponsoring #B2BMX <span style="color: #26B8E5"><a href="/">West</span> </a></p> </div> </div> <div class="elementor-element elementor-element-89f648e elementor-widget elementor-widget-heading" data-id="89f648e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjUzNjI5IiwidG9nZ2xlIjpmYWxzZX0%3D">or <span style="color: #26B8E5">East</span>. </a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-85808dc elementor-section-height-min-height elementor-section-boxed elementor-section-height-default" data-id="85808dc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element 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