Chad Pollitt | Social Media Today

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You can push() any number of functions which will be stored unless and until trigger() // is called. Once trigger() is called any future functions that you push() in will be executed immediately. // It is safe to call .trigger() multiple times. Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?040116120224"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> // Load analytics.js (universal analytics) first (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); // set all the variables that are per-session or per-visit ga( 'create', 'UA-3688358-1', 'auto', {'name': 'orig'}, {'siteSpeedSampleRate': 2} ); // Set the same variables for aggregate data profile ga( 'create', 'UA-19684343-45', 'auto', {'name': 'agg'}, {'siteSpeedSampleRate': 2} ); //GA.js for tracking outbound links function trackOutboundLink(link, category, action, redirect) { try{ ga('orig.send', 'event', category, action); } catch(err) {} try{ ga('agg.send', 'event', category, action); } catch(err) {} //Timer to prevent redirect before processing data - not necessary if opening tab in new window if(redirect){ setTimeout(function(){ document.location.href = link.href; }, 100); } } $(document).ready(function() { $(".outboundlink").click(function() { trackOutboundLink(this, 'outboundlink', this.link, this.target != '_blank'); }); }); var diveSendPageviewEvent = true; if (diveSendPageviewEvent === true) { ga('orig.send', 'pageview'); ga('agg.send', 'pageview'); console.log('Queued sending of the pageview event to Google Analytics.'); } else { console.log('Sending the Google Analytics pageview event is disabled for this page.'); } // Actually track outbound links // Not sure if this is being used? var trackOutboundRegisterLink = function (url) { ga('agg.send', 'event', 'event_register', url, 'Registered for event', {'hitCallback': function () { document.location = url; } }); }; // Not sure if this is being used? var trackOutboundWebsiteLink = function (url) { // No need to manually change document.location; website opens in new tab ga('agg.send', 'event', 'event_website', url, 'Visited event site'); }; </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?520216211124" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.socialmediatoday.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?520216211124"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?520216211124"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/socialmediatoday/socialmediatodayleaderboard' || event.slot.getAdUnitPath() === '/21662595662/socialmediatoday/socialmediatodayleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); 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</script> <div class="search-overlay"></div> <div class="page-wrapper"> <div class="page-inner-wrapper" id="skip-link-target"> <div class="row"> <div class="medium-10 medium-centered large-12"> <section id="main-content" class="main-content large-8 columns"> <div class="editor-detail-wrapper"> <div class="row">  <div class="medium-3 large-2 columns"> <img src="https://d12v9rtnomnebu.cloudfront.net/smt/headshots/chad-pollitt.jpg" class="editor-headshot" alt="Author's Photo"> </div> <div class="medium-9 large-10 columns"> <div class="editor-detail-info"> <span class="label label--loud">SMT Expert</span> <h1 class="editor-name display-heading-04"> Chad Pollitt </h1> <span class="editor-title">  Co-Founder, <a href="https://www.relevance.com/" >Relevance</a> | <a class="analytics t-editors-bio-social-twitter" href="https://www.twitter.com/ChadPollitt">@ChadPollitt</a> </span> <p class="editor-bio">Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. <br/><br/> He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.<br/><br/> A member of a Forbes Top 100 list, Chad authored “The Native Advertising Manifesto,” “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.”<br/><br/> He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands.<br/><br/> All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years. <br/><br/> Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.</p> <div class="editor-outreach"> <h3 class="editor-outreach__header">Get in touch</h3> <a href="/cdn-cgi/l/email-protection#f2d2919a9396b2919a9396829d9e9e9b8686dc919d9f" class="editor-outreach__link analytics t-editors-bio-email"> <div class="editor-outreach__text"> <span>Email <span class="__cf_email__" data-cfemail="ec8f848d88ac8f848d889c838080859898c28f8381">[email protected]</span></span> <img class="editor-outreach__chevron" src="/static/img/menu_icons/chevron--loud.svg?214618250321" alt="chevron"> </div> </a> <a href=/submit-tip/ class="editor-outreach__link analytics t-tip-editors-bio"> <div class="editor-outreach__text"> <span>Submit a tip to our team</span> <img class="editor-outreach__chevron" src="/static/img/menu_icons/chevron--loud.svg?214618250321" alt="chevron"> </div> </a> </div> </div> </div> </div> <hr class="section-divider"> </div> <div class="past-articles"> <h3 id="article-count"> 102 articles by Chad Pollitt </h3> <label for="filter-month-select">Filter by month:</label> <select id="filter-month-select" name="month" class="js-list-select"> <option value="all">Show All</option> </select> <ul class="feed"> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/a-quick-guide-to-seo-for-non-profits-infographic/593679/" class="analytics t-editors-bio-article">A Quick Guide to SEO for Non-Profits [Infographic]</a></h3> <span class="secondary-label">Jan. 20, 2021</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/what-digital-marketers-need-to-know-about-californias-new-ccpa-law/570356/" class="analytics t-editors-bio-article">What Digital Marketers Need to Know About California's New CCPA Law</a></h3> <span class="secondary-label">Jan. 14, 2020</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/new-study-seeks-to-determine-when-consumers-are-most-open-to-ctas-and-ads-i/565890/" class="analytics t-editors-bio-article">New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content</a></h3> <span class="secondary-label">Oct. 27, 2019</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/the-content-marketing-kiss-principle-in-4-steps/557323/" class="analytics t-editors-bio-article">The Content Marketing 'K.I.S.S.' Principle in 4 Steps</a></h3> <span class="secondary-label">June 21, 2019</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/content-consumption-habits-are-evolving-which-means-strategies-need-to-ev/555973/" class="analytics t-editors-bio-article">Content Consumption Habits are Evolving - Which Means Strategies Need to Evolve In-Step</a></h3> <span class="secondary-label">June 2, 2019</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/quantity-vs-quality-what-content-marketers-need-to-know/552997/" class="analytics t-editors-bio-article">Quantity vs. Quality - What Content Marketers Need to Know</a></h3> <span class="secondary-label">April 18, 2019</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/in-2020-native-advertising-will-be-more-programmatic-and-mobile-but-less/550991/" class="analytics t-editors-bio-article">In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social</a></h3> <span class="secondary-label">March 22, 2019</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/100-significant-women-in-native-advertising-recognized-on-international-wom/550118/" class="analytics t-editors-bio-article">100 Significant Women in Native Advertising Recognized on International Women's Day</a></h3> <span class="secondary-label">March 10, 2019</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/which-types-of-headlines-drive-the-most-content-engagement-post-click-new/549681/" class="analytics t-editors-bio-article">Which Types of Headlines Drive the Most Content Engagement Post-Click? 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$list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="01' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[0] + '</option>' ); var current_year = 2019; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="10' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[9] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="04' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[3] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="03' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[2] + '</option>' ); var current_year = 2018; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="12' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[11] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="08' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[7] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="07' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[6] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="04' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[3] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="03' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[2] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="02' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[1] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="01' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[0] + '</option>' ); var current_year = 2017; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="11' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[10] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="10' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[9] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="05' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[4] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="04' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[3] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="01' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[0] + '</option>' ); var current_year = 2016; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="12' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[11] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="03' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[2] + '</option>' ); var current_year = 2015; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="12' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[11] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="11' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[10] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="08' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[7] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="07' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[6] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="05' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[4] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="04' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[3] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="03' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[2] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="02' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[1] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="01' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[0] + '</option>' ); var current_year = 2014; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="12' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[11] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="11' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[10] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="10' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[9] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="08' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[7] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="07' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[6] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="05' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[4] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="04' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[3] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="03' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[2] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="02' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[1] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="01' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[0] + '</option>' ); var current_year = 2013; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="11' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[10] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="10' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[9] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="08' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[7] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="07' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[6] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="05' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[4] + '</option>' ); var current_year = 2012; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="12' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[11] + '</option>' ); var current_year = 2011; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="05' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[4] + '</option>' ); // Set up the display // Push us to the position in the page the user was on before $(document).scrollTop(0); // Set the dropdown selection based on whether the user queried by month already $list_select.val("all").change(); // Add copy related to what date we are filtered on if we were sent it by the view $('#article-count').append(''); // When user selects an option from the dropdown, send that request to the back end per submit function below. $list_select.change(function () { $('#article-list-form').submit(); }); $('#article-list-form').submit(function () { // Update our hidden fields for when we submit // Update the month_filter_value with what's in the list $('input[name="month_filter_value"]').val($list_select.val()) // Update scroll-top with the current scroll position // the view wants it to be an int so we floor it, close enough $('input[name="scroll-top"]').val(Math.floor($(document).scrollTop())); }); }); </script>  <script type="module" src="/static/js/dist/signupValidation.bundle.js?520216211124" ></script> <script type="module" src="/static/js/dist/gtmEvents.bundle.js?520216211124" ></script>  <script type="module" src="/static/js/dist/smartQuotes.bundle.js?520216211124" ></script> <script> // Set cookie if we're on mobile app. Expire if we're not. This affects // which template is used to display the site to the user. $(document).ready(function() { // Get integer value of mobileapp param from URL and default to 0 if it doesn't exist var mobileapp = ''; // Set cookie if mobileapp is 1 or 2 or expire cookie if mobileapp == 0 if (mobileapp == '0') { document.cookie = 'mobileapp=; path=/; expires=Thu, 01 Jan 1970 00:00:01 GMT;'; } else if (mobileapp == '1' || mobileapp == '2') { document.cookie = 'mobileapp=' + mobileapp + '; path=/;'; } // There's no need to immediately load or preload print.css since it's not needed on page // load. Therefore, load it when the document is ready var stylesheet=document.createElement("link"); stylesheet.setAttribute("rel", "stylesheet"); stylesheet.setAttribute("type", "text/css"); stylesheet.setAttribute("media", "print"); if (window.location.pathname.includes('trendline')) { stylesheet.setAttribute("href", "/static/css/print_trendline.css?300116211124"); } else { stylesheet.setAttribute("href", "/static/css/print.css?300116211124"); } document.getElementsByTagName("head")[0].appendChild(stylesheet); }); </script>   <script src="https://ak.sail-horizon.com/spm/spm.v1.min.js"></script> <script type="text/javascript"> $(function() { // Sailthru Personalization Engine Setup var sailthru_setup = { customerId: '12ab35a80530ffa5450add9c09f5de04', domain: 'horizon.socialmediatoday.com', spider: false }; if (window.Sailthru) { Sailthru.init(sailthru_setup); } }); </script> <script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e71d4a7ccb2ce22',t:'MTczMjM3MTk0OS4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body> </html>

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Chad Pollitt | Social Media Today