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mast"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20180111003152/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20180111003152/https://www.facebook.com/auroramagazine"><img src="/web/20180111003152im_/https://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20180111003152/https://twitter.com/AuroraMag"><img src="/web/20180111003152im_/https://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form accept-charset="utf-8" class="form-vertical" method="GET" 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","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142860" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142860/the-bb-boom"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/large/2017/12/5a3bf3b219eba.jpg" alt="The BB boom"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142860" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142860/the-bb-boom" class="story__link"><strong>The BB boom</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Is the hype surrounding BB creams is well-deserved? </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142813" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142813/the-creativity-that-drives-the-change"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/large/2017/12/5a36e580aaa06.jpg" alt="The creativity that drives the change"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142813" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142813/the-creativity-that-drives-the-change" class="story__link"><strong>The creativity that drives the change</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1142874" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142874/top-5-content-marketing-initiatives"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/large/2018/01/5a54502698096.jpg" alt="Top 5 Content Marketing Initiatives"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142874" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142874/top-5-content-marketing-initiatives" class="story__link"><strong>Top 5 Content Marketing Initiatives</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center text--300 caps bald ">Latest</h2> </div> <div class="mr-4 mb-4 p-4">  <article class="box story mb-4 pb-4" data-id="1142810" data-layout="story">  <div class=" mb-2"> <span class="badge size-three "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142810/insuring-continuity-in-education"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2017/12/5a36db701d54f.jpg" alt="Insuring continuity in education"/></a></div> </figure>  <h2 data-layout="story" data-id="1142810" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142810/insuring-continuity-in-education" class="story__link"><strong>Insuring continuity in education</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142873" data-layout="story">  <div class=" mb-2"> <span class="badge size-three "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142873/top-5-design-ideas-of-2017"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2018/01/5a530efa84ec9.jpg" alt="Top 5 Design Ideas of 2017"/></a></div> </figure>  <h2 data-layout="story" data-id="1142873" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142873/top-5-design-ideas-of-2017" class="story__link"><strong>Top 5 Design Ideas of 2017</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142834" data-layout="story">  <div class=" mb-2"> <span class="badge size-three "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142834/the-adventures-of-oreo"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2017/12/5a3801faeaf3c.jpg" alt="The adventures of Oreo"/></a></div> </figure>  <h2 data-layout="story" data-id="1142834" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142834/the-adventures-of-oreo" class="story__link"><strong>The adventures of Oreo</strong></a></h2> </article>  </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center text--300 caps bald ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142843" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142843/sabzi-shopping-the-organic-way"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/large/2017/12/5a39ce8860dee.jpg" alt="Sabzi shopping the organic way"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142843" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142843/sabzi-shopping-the-organic-way" class="story__link"><strong>Sabzi shopping the organic way</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">How sustainable are organic markets in Pakistan? </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142852" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142852/a-few-of-our-favourite-things"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/large/2017/12/5a44c25cbc7f6.jpg" alt="A few of our favourite things"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142852" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142852/a-few-of-our-favourite-things" class="story__link"><strong>A few of our favourite things</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">The Aurora team picks their favourites. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142872" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20180111003152/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142872/fancy-a-spoonful-of-canderel"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2018/01/5a4f62a086170.jpg" alt="Fancy a spoonful of Canderel?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142872" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142872/fancy-a-spoonful-of-canderel" class="story__link"><strong>Fancy a spoonful of Canderel?</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Canderel’s new TVC aims to make it a lifestyle-oriented brand </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142871" data-layout="story">  <span class="badge size-three mb-2"><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142871/top-5-big-ideas-of-2017"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2018/01/5a4f051132c4c.jpg" alt="Top 5 Big Ideas of 2017"/></a></div> </figure>  <h2 data-layout="story" data-id="1142871" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142871/top-5-big-ideas-of-2017" class="story__link"><strong>Top 5 Big Ideas of 2017</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142826" data-layout="story">  <span class="badge size-three mb-2"><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142826/the-excitement-of-constant-change"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2018/01/5a4dae19b0f4f.jpg" alt="The excitement of constant change"/></a></div> </figure>  <h2 data-layout="story" data-id="1142826" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142826/the-excitement-of-constant-change" class="story__link"><strong>The excitement of constant change</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Syed Amir Haleem gives his digital predictions for 2018. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142870" data-layout="story">  <span class="badge size-three mb-2"><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142870/top-5-lifestyle-trends-of-2017"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2018/01/5a4c5a33c5163.jpg" alt="Top 5 Lifestyle Trends of 2017"/></a></div> </figure>  <h2 data-layout="story" data-id="1142870" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142870/top-5-lifestyle-trends-of-2017" class="story__link"><strong>Top 5 Lifestyle Trends of 2017</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1140885" data-layout="story">  <span class="badge size-three mb-2"><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1140885/and-then-he-was-gone"><img src="https://web.archive.org/web/20180111003152im_/http://i.dawn.com/thumbnail/2015/05/5552c3195fe99.jpg" alt="And then he was gone…"/></a></div> </figure>  <h2 data-layout="story" data-id="1140885" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1140885/and-then-he-was-gone" class="story__link"><strong>And then he was gone…</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">A tribute to Masood Hamid [1960-2015]. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142831" data-layout="story">  <span class="badge size-three mb-2"><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142831/a-high-tech-high-energy-math-adventure"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2018/01/5a4b1108a3051.jpg" alt="A high-tech, high-energy math adventure"/></a></div> </figure>  <h2 data-layout="story" data-id="1142831" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142831/a-high-tech-high-energy-math-adventure" class="story__link"><strong>A high-tech, high-energy math adventure</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">DAWN and EDeQUAL have launched a new competition in Pakistan under the umbrella of the DAWN in Education Programme. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142806" data-layout="story">  <span class="badge size-three mb-2"><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142806/house-of-coffee"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2017/12/5a35dd89cd95f.jpg" alt="House of coffee"/></a></div> </figure>  <h2 data-layout="story" data-id="1142806" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142806/house-of-coffee" class="story__link"><strong>House of coffee</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Charting the evolution of Espresso. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142848" data-layout="story">  <span class="badge size-three mb-2"><a title="Magazine" href="/web/20180111003152/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left col-sm-4 col-12 px-0 mr-4" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142848/end-score-2017"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/thumbnail/2017/12/5a3ae5958180e.jpg" alt="End score 2017"/></a></div> </figure>  <h2 data-layout="story" data-id="1142848" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142848/end-score-2017" class="story__link"><strong>End score 2017</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Three advertising campaigns that stood out in 2017. </div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2">   <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six text--300 caps bald pl-0 pt-4">Editor's Picks</h2> <div class="theme px-2"> <div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142824" data-layout="story">  <figure class="media media--left col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142824/campaign-watch"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/medium/2018/01/5a49b9758407f.jpg" alt="Campaign Watch"/></a></div> </figure>  <h2 data-layout="story" data-id="1142824" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142824/campaign-watch" class="story__link"><strong>Campaign Watch</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">A review of the latest campaigns that centred around celebrating the love for Pakistan. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142803" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142803/pepsi-has-contributed-extensively-in-curating-the-key-passion-points-that-define-pakistan"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/medium/2017/12/5a35d8f57fe75.jpg" alt="“Pepsi has contributed extensively in curating the key passion points that define Pakistan”"/></a></div> </figure>  <h2 data-layout="story" data-id="1142803" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142803/pepsi-has-contributed-extensively-in-curating-the-key-passion-points-that-define-pakistan" class="story__link"><strong>“Pepsi has contributed extensively in curating the key passion points that define Pakistan”</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Salman Butt, Director Marketing, PepsiCo Pakistan, speaks to Ayesha Shaikh about Pepsi’s journey ... </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1140671" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1140671/fans-are-forever"><img src="https://web.archive.org/web/20180111003152im_/http://i.dawn.com/medium/2015/03/54fea15fa1325.jpg" alt="Fans are forever"/></a></div> </figure>  <h2 data-layout="story" data-id="1140671" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1140671/fans-are-forever" class="story__link"><strong>Fans are forever</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">The superstar Rajesh Khanna faced the camera for the last time for a Havell Fans TVC in 2012. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142869" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142869/top-5-marketing-fails-of-2017"><img src="https://web.archive.org/web/20180111003152im_/https://i.dawn.com/medium/2017/12/5a449af7d77a3.jpg" alt="Top 5 Marketing Fails of 2017"/></a></div> </figure>  <h2 data-layout="story" data-id="1142869" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142869/top-5-marketing-fails-of-2017" class="story__link"><strong>Top 5 Marketing Fails of 2017</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> </div> </div> </div> <br> <br> <div class="row"> <div class="col-lg-6 col-12"> <div class="equalize theme">  <section class="widget theme widget-popular col-sm-9 col-12 mx-auto" data-type="popular" data-id="180"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142843" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142843/sabzi-shopping-the-organic-way"><img src="https://web.archive.org/web/20180111003152im_/http://i.dawn.com/thumbnail/2017/12/5a39ce8860dee.jpg" alt="Sabzi shopping the organic way"/></a></div> </figure>  <h2 data-layout="story" data-id="1142843" class="story__title size-five "><a href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142843/sabzi-shopping-the-organic-way" class="story__link"><strong>Sabzi shopping the organic way</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142810" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142810/insuring-continuity-in-education"><img src="https://web.archive.org/web/20180111003152im_/http://i.dawn.com/thumbnail/2017/12/5a36db701d54f.jpg" alt="Insuring continuity in education"/></a></div> </figure>  <h2 data-layout="story" data-id="1142810" class="story__title size-five "><a href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142810/insuring-continuity-in-education" class="story__link"><strong>Insuring continuity in education</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142848" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142848/end-score-2017"><img src="https://web.archive.org/web/20180111003152im_/http://i.dawn.com/thumbnail/2017/12/5a3ae37436422.jpg" alt="End score 2017"/></a></div> </figure>  <h2 data-layout="story" data-id="1142848" class="story__title size-five "><a href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142848/end-score-2017" class="story__link"><strong>End score 2017</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1140885" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1140885/and-then-he-was-gone"><img src="https://web.archive.org/web/20180111003152im_/http://i.dawn.com/thumbnail/2015/05/5552c3195fe99.jpg" alt="And then he was gone…"/></a></div> </figure>  <h2 data-layout="story" data-id="1140885" class="story__title size-five "><a href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1140885/and-then-he-was-gone" class="story__link"><strong>And then he was gone…</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142874" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142874/top-5-content-marketing-initiatives"><img src="https://web.archive.org/web/20180111003152im_/http://i.dawn.com/thumbnail/2018/01/5a54502698096.jpg" alt="Top 5 Content Marketing Initiatives"/></a></div> </figure>  <h2 data-layout="story" data-id="1142874" class="story__title size-five "><a href="https://web.archive.org/web/20180111003152/http://aurora.dawn.com/news/1142874/top-5-content-marketing-initiatives" class="story__link"><strong>Top 5 Content Marketing Initiatives</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> </section>  </div> </div> <div class="col-lg-6 col-12"> <div class="equalize">  <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class="">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142431" data-layout="story">  <h2 data-layout="story" data-id="1142431" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180111003152/https://aurora.dawn.com/news/1142431/is-iphone-x-samsungs-most-profitable-product" class="story__link"><strong>Is iPhone X Samsung’s most profitable product?</strong></a></h2> </article>  </div> </div> <div class="row no-gutters mb-2 "> <div 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