See how Bentley is reimagining customer experience for the next era.

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500"> <div class="col text-left col-xs-12 col-sm-4 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h1 id="bentley-motors-reimagines-the-customer-experience-for-the-next-100-years" class=" avantgarde-l text-stratus text-left avant-garde-demi col-md-10 col-lg-10 margin-10-top-xs margin-20-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Bentley Motors reimagines the customer experience for the next 100 years. </span> </h1> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-bottom-sm"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/resources/guides/bentley-reimagining-customer-experience/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/resources/guides/bentley-reimagining-customer-experience/&text=See%20how%20Bentley%20is%20reimagining%20its%20customer%20experience%20over%20the%20next%20century.&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="See how Bentley is reimagining its customer experience over the next century."> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/resources/guides/bentley-reimagining-customer-experience/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-20-top-lg margin-10-top-xs margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Luxury brands differentiate themselves with bespoke craftsmanship, customization, and service at every turn. Yet, it’s become difficult in the digital age to translate these moments into an online experience of the same caliber.</p> <p><a href="https://www.bentleymotors.com/en.html" target="_blank">Bentley Motors</a> has been perfecting the luxury car-buying experience for more than 100 years with handcrafted expertise. But data and systems abound across a century of business, and Bentley needed a way to not only build cleaner, more connected customer data but set itself on a path toward digitized excellence for the next 100 years.</p> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-xs margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> Let’s take a look at how Bentley Motors is reimagining the customer experience by creating a 360-degree view of each customer and prospect with <a href="/products/?d=cta-body-promo-753">Einstein 1</a>.<a href="/form/conf/customer-360-playbook/"></a> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper bg-center-top bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-adrain-hallmark-qoute-1600.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-adrian-hallmark-qoute-1440-copy.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-adrain-hallmark-qoute-2048x1214.jpg"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-adrain-hallmark-qoute-mobile-ver2.png"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-400" style="min-height: 500px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-30-top-xs margin-20-bottom-lg margin-0-bottom-sm margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-300" style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-12 col-lg-6-ten"><div class="headingComponent parbase section"> <div id="we-need-to-think-existentially-about-how-we-compete-and-win-in-this-new-digital-environment-and-the-answer-its-all-about-customers-for-me" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-9 col-md-8 col-lg-10 margin-0-top-lg margin--10-top-xs margin-40-right-lg margin-20-right-md margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “We need to think existentially about how we compete and win in this new digital environment, and the answer? It’s all about customers for me.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="adrian-hallmark" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-12 col-lg-11 margin-10-top-lg margin-0-top-md margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Adrian Hallmark </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs hidden-xs hidden-sm text-size-default line-height-default "> <span class="text-stratus">Chairman and CEO</span> </div> </div> <div class="headingComponent parbase section"> <div id="we-need-to-think-existentially-about-how-we-compete-and-win-in-this-new-digital-environment-and-the-answer-its-all-about-customers-for-me" class=" avantgarde-m text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-10 col-sm-10 col-lg-6 margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “We need to think existentially about how we compete and win in this new digital environment, and the answer? It’s all about customers for me.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="adrian-hallmark" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Adrian Hallmark </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-0-bottom-xs hidden-sm hidden-md hidden-lg text-size-default line-height-default "> <p><span class="text-stratus">Chairman and CEO</span></p> <p> </p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-12 col-lg-4-ten"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="we-need-to-think-existentially-about-how-we-compete-and-win-in-this-new-digital-environment-and-the-answer-its-all-about-customers-for-me" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-7 col-sm-9 col-lg-6 margin-0-top-sm margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “We need to think existentially about how we compete and win in this new digital environment, and the answer? It’s all about customers for me.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="adrian-hallmark" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-10-top-lg margin-0-top-md margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Adrian Hallmark </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-0-bottom-sm hidden-xs hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Chairman and CEO</span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-0-top-sm margin-0-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-0-top-sm margin-0-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="labelSmallComponent headingComponent parbase section"> <div id="july-31-2020-time-to-read-5-minutes" class=" h5 text-altostratus text-left salesforce-sans-bold hidden-xs hidden-sm hidden-md hidden-lg margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> JULY 31, 2020. TIME TO READ: 5 MINUTES </span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="table-of-contents" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-0-top-sm margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Table of Contents </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step1">Step 1: Integrate for ultimate visibility</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step2">Step 2: Build a single view of the customer</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step3">Step 3: Optimize sales and service interactions</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step4">Step 4: Personalize customer journeys</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-30-bottom-lg margin-20-bottom-xs text-size-default line-height-32 "> <a href="#step5">Step 5: Create a new category of sustainable luxury</a> </div> </div> <div class="videoComponent vy-player parbase section"><div class="margin-10-top-xs margin-20-bottom-lg "> <div class="vy-player-container "> <div class="vidyard-player-embed" data-uuid='Pfz4yoZXDrASpwTADFVMzN' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='Pfz4yoZXDrASpwTADFVMzN'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); // End of IIFE </script> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-20-bottom-lg hidden-xs text-size-legal line-height-32 "> <div style="text-align: left;"><i>In this <b>short video [3:10]</b>, hear Bentley Motors' leaders describe the company’s digital transformation and promise for a more sustainable future.</i></div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-20-bottom-lg hidden-sm hidden-md hidden-lg text-size-legal line-height-32 "> <div style="text-align: center;"><i>In this <b>short video [3:10]</b>, hear Bentley Motors' leaders describe the company’s digital transformation and promise for a more sustainable future.</i></div> </div> </div> <div class="headingComponent parbase section"> <h2 id="step1" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 1. Integrate for ultimate visibility </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-xs margin-60-right-lg margin-0-right-md margin-0-bottom-lg margin-20-bottom-sm margin-10-bottom-xs text-size-default line-height-32 "> When data is all in one place, the opportunities for connected experiences are endless. Bentley Motors began by integrating its legacy systems to increase response times, add personalization, and streamline work for brand advisors. Now, Bentley Motors can <a href="/products/integration/overview/?d=cta-body-promo-754">unlock and integrate data</a> from various back-end systems to form a 360-degree view of customers for more personalized experiences. </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper bg-center-top bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-astrid-fontaine-qoute-1600.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-astrid-fontaine-qoute-1440-v3.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-astrid-qoute-2048x1214.jpg"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-astrid-fontaine-qoute-mobile-ver.png"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-500" style="min-height: 540px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-10-top-md margin-10-top-sm margin-20-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-150" style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-12 col-lg-6"><div class="headingComponent parbase section"> <div id="with-a-360-degree-view-of-the-customer-we-can-create-a-single-source-of-truth-that-allows-us-to-create-extraordinary-experiences-for-our-customers-and-thats-what-we-need-moving-forward" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-9 col-md-7 col-lg-10 margin-60-top-lg margin-80-top-md margin-0-top-xs margin-20-right-lg margin-0-right-md margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “With a 360 degree view of the customer, we can create a single source of truth that allows us to create extraordinary experiences for our customers and that’s what we need moving forward.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="dr-astrid-fontaine" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-12 col-lg-11 margin-0-top-lg margin-0-top-md margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Dr. Astrid Fontaine </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs hidden-xs hidden-sm text-size-default line-height-default "> <span class="text-stratus">Board Member for People, Digitalization and IT</span> </div> </div> <div class="headingComponent parbase section"> <div id="with-a-360-degree-view-of-the-customer-we-can-create-a-single-source-of-truth-that-allows-us-to-create-extraordinary-experiences-for-our-customers-and-thats-what-we-need-moving-forward" class=" avantgarde-m text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-11 col-sm-10 col-lg-6 margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “With a 360 degree view of the customer, we can create a single source of truth that allows us to create extraordinary experiences for our customers and that’s what we need moving forward.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="dr-astrid-fontaine" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Dr. Astrid Fontaine </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-0-bottom-xs hidden-sm hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Board Member for People, Digitalization and IT</span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-12 col-lg-6"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="with-a-360-degree-view-of-the-customer-we-can-create-a-single-source-of-truth-that-allows-us-to-create-extraordinary-experiences-for-our-customers-and-thats-what-we-need-moving-forward" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-7 col-sm-11 col-lg-6 margin-0-top-sm margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “With a 360 degree view of the customer, we can create a single source of truth that allows us to create extraordinary experiences for our customers and that’s what we need moving forward.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="dr-astrid-fontaine" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-10-top-lg margin-0-top-md margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Dr. Astrid Fontaine </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-bottom-sm hidden-xs hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Board Member for People, Digitalization and IT</span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-20-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-xs margin-60-right-lg margin-0-right-md margin-10-bottom-lg margin-10-bottom-xs text-size-default line-height-32 "> Bentley Motors’ brand advisor team can view customers on a <a href="/products/service-cloud/overview/?d=cta-body-promo-755">single pane of glass</a> for deeper personalization and faster response times in managing inbound and outbound sales and service queries. Plus, increased visibility across systems also means Bentley Motors can quickly analyze its data in real-time. With a <a href="https://www.tableau.com/" target="_blank">clear view of data</a> and simplified extraction, employees can examine and analyze multiple data sources automatically, driving real-time decision-making. </div> </div> <div class="imageComponent parbase section"> <div class=" image-link" target="_blank"> <img class=" img-responsive margin-10-top-lg margin-10-right-xs margin-20-bottom-lg margin-0-left-lg margin-0-left-xs " alt="Integrating commerce and marketing to increase retention and loyalty " src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/bently-interior-car-1600.png" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/bently-interior-car-1600.png"/> </div> </div> <div class="headingComponent parbase section"> <h2 id="step2" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 2. Build a single view of the customer. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-xs margin-60-right-lg margin-0-right-md margin-20-bottom-lg margin-10-bottom-xs text-size-default line-height-32 "> Bentley Motors has been tailoring offline customer experiences since its founding. To build engaging moments online, Bentley Motors set out to create a single view of each customer, leveraging <a href="https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000001yKpNEAU">industry expertise</a> and <a href="/services/professional-services/overview/?d=cta-body-promo-757">technical guidance</a> to redefine customer interactions and deepen personal relationships. These ideal customer records may consist of purchasing interests, vehicles owned, previous inquiries, lead source, and so on — made possible by connecting every touchpoint in one source of truth. </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm columns-wrapper bg-center-top bg-cover margin-0-left-lg column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-1600.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-1440-v2-2.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-2048x1214-v2-2.jpg"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-mobile-ver.jpg"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-450" style="min-height: 500px; 500"> <div class="col text-left col-sm-2 col-md-2 col-lg-2"> </div> <div class="col text-left col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-20-top-sm margin-30-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-400" style=" 500"> <div class="col text-left col-sm-12 col-md-12 col-lg-4"><div class="headingComponent parbase section"> <div id="the-needs-of-our-customers-have-been-evolving-through-time-more-than-ever-we-need-to-know-them-more-closely" class=" avantgarde-m text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-11 col-sm-10 col-lg-6 margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “The needs of our customers have been evolving through time. More than ever, we need to know them more closely.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="chris-craft" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Chris Craft </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-0-bottom-xs hidden-sm hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Board Member for Sales and Marketing</span> </div> </div> </div> <div class="col text-left col-sm-12 col-md-12 col-lg-8"><div class="headingComponent parbase section"> <div id="the-needs-of-our-customers-have-been-evolving-through-time-more-than-ever-we-need-to-know-them-more-closely" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-md col-xs-9 col-sm-9 col-md-10 col-lg-9 margin-30-top-lg margin-10-top-md margin-0-top-sm margin--10-top-xs margin-40-right-lg margin-20-right-md margin-10-right-sm margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs margin-0-left-lg margin-20-left-md margin-30-left-sm " style="; "> <span class=" header-text "> “The needs of our customers have been evolving through time. More than ever, we need to know them more closely.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="chris-craft" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-md col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-sm margin-0-top-xs margin-40-right-lg margin-20-right-md margin-0-bottom-xs margin-10-left-md margin-30-left-sm " style="; "> <span class=" header-text "> Chris Craft </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-left-md margin-30-left-sm hidden-xs hidden-md text-size-default line-height-default "> <span class="text-stratus">Board Member for Sales and Marketing</span> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-lg columns-wrapper container-fluid margin-0-right-sm margin-20-left-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"> </div> <div class="col text-left col-xs-12 col-sm-8 col-md-8 col-lg-8"><div class="headingComponent parbase section"> <div id="the-needs-of-our-customers-have-been-evolving-through-time-more-than-ever-we-need-to-know-them-more-closely" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm hidden-lg col-xs-9 col-sm-9 col-md-10 col-lg-10 margin-30-top-lg margin-20-top-md margin--10-top-xs margin-40-right-lg margin-0-right-md margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs margin-0-left-lg margin-10-left-md margin-0-left-sm " style="; "> <span class=" header-text "> “The needs of our customers have been evolving through time. More than ever, we need to know them more closely.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="chris-craft" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-sm hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-10-top-md margin-0-top-xs margin-40-right-lg margin-20-right-md margin-0-bottom-xs margin-10-left-md " style="; "> <span class=" header-text "> Chris Craft </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-left-md hidden-xs hidden-sm hidden-lg text-size-default line-height-default "> <span class="text-stratus">Board Member for Sales and Marketing</span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-md hidden-lg columns-wrapper bg-center-top bg-cover margin-0-left-lg column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-1600.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-1440-v2-2.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-2048x1214-v2-02.jpg"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-chris-craft-qoute-mobile-v2.png"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-500" style="min-height: 480px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-20-top-sm margin-30-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-400" style="min-height: 200px; 500"> <div class="col text-left col-sm-12 col-md-12 col-lg-6-ten"><div class="headingComponent parbase section"> <div id="the-needs-of-our-customers-have-been-evolving-through-time-more-than-ever-we-need-to-know-them-more-closely" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-md col-xs-9 col-sm-9 col-md-10 col-lg-11 margin-30-top-lg margin-10-top-md margin-0-top-sm margin--10-top-xs margin-40-right-lg margin-20-right-md margin-10-right-sm margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs margin-0-left-lg margin-10-left-md margin-0-left-sm " style="; "> <span class=" header-text "> “The needs of our customers have been evolving through time. More than ever, we need to know them more closely.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="chris-craft" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-md col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-sm margin-0-top-xs margin-40-right-lg margin-20-right-md margin-0-bottom-xs margin-10-left-md margin-0-left-sm " style="; "> <span class=" header-text "> Chris Craft </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-left-md margin-0-left-sm hidden-xs hidden-md text-size-default line-height-default "> <span class="text-stratus">Board Member for Sales and Marketing</span> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" hidden-xs hidden-sm hidden-md hidden-lg text-size-default line-height-default "> Note: Set up for the small breakpoint when the headshot is on the left side. </div> </div> </div> <div class="col text-left col-sm-12 col-md-12 col-lg-4-ten"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-10-top-sm margin-10-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-sm margin-0-top-xs margin-60-right-lg margin-0-right-md margin-20-bottom-lg margin-10-bottom-xs text-size-default line-height-32 "> And because sales, service, and marketing functions are all integrated in one platform, Bentley Motors can keep customer data current, ensuring messages always reach customers at the moments that matter most. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-0-top-xs margin-20-bottom-lg margin-0-bottom-xs margin-20-left-lg margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-100" style="min-height: 100px; 1,000"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid container-overflow margin-0-top-lg margin-0-left-lg margin-40-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-200" style="min-height: 200px; 500"> <div class="col text-left col-xs-4 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive hidden-xs margin-10-top-lg margin-0-top-xs margin-30-right-lg margin-0-bottom-xs center-img-horizontally " alt="The key to unlocking data" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-400-percent.png"/> <img class="lazy hidden-md hidden-lg img-responsive hidden-xs margin-10-top-lg margin-0-top-xs margin-30-right-lg margin-0-bottom-xs center-img-horizontally " alt="The key to unlocking data" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-400-percent.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid container-overflow margin-60-top-lg margin-0-bottom-xs margin-0-left-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-50" style="min-height: 200px; 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <div id="increase-in-data-captured" class=" avantgarde-m text-cirrus text-left avant-garde-demi hidden-xs col-lg-12 margin-60-top-lg margin-20-top-md margin-20-top-sm margin-10-top-xs margin-10-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> increase in data captured </span> </div> </div> <div class="headingComponent parbase section"> <div id="increase-in-data-captured" class=" avantgarde-m text-cirrus text-center avant-garde-demi hidden-xs hidden-sm hidden-md hidden-lg col-lg-12 margin-10-top-lg margin-10-top-xs margin-0-bottom-xs " style="; "> <span class=" header-text "> increase in data captured </span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style="min-height: 400px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-40-top-sm margin-10-top-xs margin-10-bottom-lg margin-0-bottom-xs margin-10-left-lg margin-0-left-md margin-0-left-sm column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-10-top-sm margin-10-top-xs margin-0-bottom-lg margin-0-bottom-xs margin-0-left-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style="min-height: 100px; 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h4 id="ready-to-connect-to-your-customers-in-a-whole-new-way-get-the-state-of-the-connected-customer-report" class=" avantgarde-m text-stratus text-left avant-garde-demi col-xs-10 col-sm-11 col-lg-11 margin-40-top-lg margin-30-top-md margin-0-top-sm margin-10-top-xs margin-20-bottom-lg margin-10-bottom-xs margin-10-left-lg margin-0-left-md margin-0-left-sm margin-20-left-xs " style="; "> <span class=" header-text "> Ready to connect to your customers in a whole new way? Get the State of the Connected Customer report. </span> </h4> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid margin-0-left-md margin-0-left-sm margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-6 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class=" img-responsive margin-50-right-lg margin-0-right-xs margin-10-bottom-sm margin-10-bottom-xs margin-0-left-lg margin-30-left-xs " alt="Customer Journey Map" src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/soc-customer-1200x6754.png" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/soc-customer-1200x6754.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-8 col-md-8 col-lg-8"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin--10-top-sm margin--10-top-xs margin-40-bottom-lg margin-10-bottom-md margin-10-bottom-sm margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="formContainerV2 parbase section"><div class="form-container-v2 sfdc-form-day sfdc-form-closed sfdc-form-small "> <div class="form-header-wrap"> <div class="headingComponent parbase section"> <h4 id="fill-out-the-form-to-discover-how-customer-expectations-are-changing-based-on-new-research-from-more-than-8000-consumers-and-business-buyers-worldwide" class=" h4 text-night text-left salesforce-sans-regular col-sm-12 col-md-12 col-lg-12 margin-0-top-sm margin--10-top-xs margin-10-right-lg margin-0-right-md margin-0-right-sm margin-0-bottom-sm margin-0-left-lg " style="; "> <span class=" header-text "> Fill out the form to discover how customer expectations are changing based on new research from more than 8,000 consumers and business buyers worldwide. </span> </h4> </div>  </div>  <form name="reg_form" method="post" class="form-builder-form margin-0-top-sm margin-15-right-sm sfdc-form-adaptive-label " data-sfdc-form="dynamic:true,signup:false,event:false,paginated:false,formType:lead,cookieRead:true,cookieWrite:true,closeTimeout:-1,minHeight:,disableDB:false,locale:en_us,submitEvent:"> <input type="hidden" name="skipForm" value="true"/> <input type="hidden" data-skip-form name="mcloudFormName" value="GLOB_MAIN_T2L1_OCMS_LCS1"/> <input type="hidden" data-skip-form name="conf_page"/> <input type="hidden" data-skip-form name="FormCampaignId" value="7013y0000029jvWAAQ"/> <input type="hidden" data-skip-form name="Lead.Primary_Product_Interest__c" value="Multi-Product"/> <input type="hidden" data-skip-form name="PartnerPromoCode" value="None"/> <input type="hidden" data-skip-form name="tab_campaign_id"/> <input type="hidden" data-skip-form name="formCategory"/> <input type="hidden" data-skip-form name="DriverCampaignId" value="70130000000sUVq"/> <input class="sr-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true"/> <input class="sr-hidden" type="checkbox" name="validForm" autocomplete="off" tabindex="-1" aria-hidden="true"/> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="firstName textFieldInput section"> <div class="field "> <input id="UserFirstName" type="text" name="UserFirstName" aria-required="true" required="true"/> <label for="UserFirstName" class="placeholder"> First name </label> <span class="error-msg">Enter your first name</span> </div> </div> </div> <div class="field-container-50"><div class="lastName textFieldInput section"> <div class="field "> <input id="UserLastName" type="text" name="UserLastName" aria-required="true" required="true"/> <label for="UserLastName" class="placeholder"> Last name </label> <span class="error-msg">Enter your last name</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="title textFieldInput section"> <div class="field "> <input id="UserTitle" type="text" name="UserTitle" aria-required="true" required="true"/> <label for="UserTitle" class="placeholder"> Job title </label> <span class="error-msg">Enter your title</span> </div> </div> </div> <div class="field-container-50"><div class="emailInput textFieldInput section"> <div class="field "> <input autocomplete="email" id="UserEmail" type="email" name="UserEmail" aria-required="true" required="true"/> <label for="UserEmail" class="placeholder"> Email </label> <span class="error-msg">Enter a valid email address</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="company textFieldInput section"> <div class="field hide " data-db-field aria-hidden="true"> <input id="CompanyName" type="text" name="CompanyName" placeholder="Company" aria-required="true" required="true"/> <label for="CompanyName" class="placeholder"> Company </label> <span class="error-msg">Enter your company name</span> </div> </div> </div> <div class="field-container-50"><div class="companyEmployees selectFieldInput section"> <div class="field hide" data-db-field aria-hidden="true"> <select id="CompanyEmployees" name="CompanyEmployees" aria-required="true" required="true"> <option disabled label="Employees" selected value="">Employees</option> <option value="10">1 - 20 employees</option> <option value="95">21 - 200 employees</option> <option value="500">201 - 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Optimize sales and service interactions. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-xs margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Instead of manually processing web and social media leads, Bentley Motors now has a <a href="/products/sales-cloud/overview/?d=cta-body-promo-759">lead management process</a> that can streamline and automate sales for ultimate efficiency and flow. With optimized web forms, web-to-lead processes, and <a href="/products/einstein/overview/?d=cta-body-promo-760">built-in intelligence</a> (like lead scoring and next best action), brand advisors can immediately act on leads, forming a relationship when prospects are most engaged.</p> <p>Plus, brand advisors can easily prioritize cases, driving faster response times and improved customer satisfaction. Bentley Motors has further revolutionized its customer service by piloting a <a href="/products/service-cloud/features/live-agent/?d=cta-body-promo-761">live chat tool</a>, providing a new and convenient digital channel for customers to engage with the company in real time. Going forward, no matter which channel customers engage on, brand advisors will be able to view every service touchpoint on a single screen.</p> </div> </div> <div class="headingComponent parbase section"> <h2 id="step4" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 4. Personalize customer journeys. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-xs margin-60-right-lg margin-0-right-md margin-20-bottom-lg margin-0-bottom-xs text-size-default line-height-32 "> <p>Bentley is planning to unify, segment and activate audience data to further personalize customer experiences. Armed with a 360-degree view of each individual, Bentley Motors has endless possibilities for reaching customers on their terms. By fueling <a href="/products/marketing-cloud/overview/?d=cta-body-promo-762">digital marketing</a> with sales and service data, Bentley can personalize every marketing journey to improve customer engagement and drive quality demand.</p> <p>Whether customers want to hear from the brand via email, SMS, web, or social media, Bentley Motors can deliver, triggering campaigns at the right moment based on customer behavior, new promotions, and so on. Some interactions (like clicking on an email campaign) also trigger lead qualification actions, such as calls or appointment requests. Bentley Motors brand advisors can then reach out to form one-to-one relationships with customers using data collected inside the new platform.</p> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper xs-min-height-200" style="min-height: 200px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="headingComponent parbase section"> <div id="we-want-to-make-sure-theres-a-consistent-journey-and-piece-it-all-together-be-it-digitally-or-physically-into-a-very-consistent-customer-experience" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs col-xs-9 col-sm-11 col-md-10 col-lg-10 margin-20-top-lg margin--10-top-xs margin-30-right-lg margin-10-bottom-lg margin-20-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “We want to make sure there’s a consistent journey and piece it all together, be it digitally or physically, into a very consistent customer experience.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="robert-savin" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs col-xs-9 col-sm-12 col-lg-11 margin-0-top-xs margin-40-right-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Robert Savin </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-10-top-xs margin-50-right-lg margin-20-bottom-lg hidden-xs text-size-default line-height-default "> <div style="text-align: left;"><span class="text-stratus">Chief Digital Officer</span></div> </div> </div> <div class="headingComponent parbase section"> <div id="we-want-to-make-sure-theres-a-consistent-journey-and-piece-it-all-together-be-it-digitally-or-physically-into-a-very-consistent-customer-experience" class=" avantgarde-m text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-10 col-sm-10 col-lg-6 margin-10-top-lg margin-10-top-xs margin-30-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “We want to make sure there’s a consistent journey and piece it all together, be it digitally or physically, into a very consistent customer experience.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="robert-savin" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Robert Savin </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-bottom-xs hidden-sm hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Chief Digital Officer</span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link" target="_blank"> <img class=" img-responsive margin-20-top-lg margin-20-bottom-lg margin-0-left-lg " alt="Integrating commerce and marketing to increase retention and loyalty " src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-car-old-new-desktop.jpg" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-car-old-new-desktop.jpg"/> </div> </div> <div class="headingComponent parbase section"> <h2 id="step5" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-12 margin-20-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 5. Create a new category of sustainable luxury. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-xs margin-60-right-lg margin-0-right-md margin-20-bottom-lg margin-10-bottom-xs text-size-default line-height-32 "> Bentley Motors’ digital transformation doesn’t just improve customer experiences. It also sets the auto manufacturer on a path to enhance global wellbeing for automobile occupants and the wider world. In its next 100 years, <a href="https://www.bentleymotors.com/en/world-of-bentley/the-bentley-story/future/a-sustainable-future.html" target="_blank">Bentley Motors is committing</a> to more sustainable business practices like ethical wood sourcing, lighter batteries, an electric grand touring car, the largest solar carport in the U.K., and even a project to combat the declining bee population.<a href="/form/conf/customer-360-playbook/"></a> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper xs-min-height-200" style="min-height: 200px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="headingComponent parbase section"> <div id="for-101-years-we-built-cars-and-more-than-eighty-percent-of-them-are-still-on-the-road-that-already-is-the-most-sustainable-story" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs col-xs-9 col-sm-11 col-md-10 col-lg-10 margin-20-top-lg margin--10-top-xs margin-30-right-lg margin-10-bottom-lg margin-20-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “For 101 years we built cars, and more than eighty percent of them are still on the road. That already is the most sustainable story.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="adrian-hallmark" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs col-xs-9 col-sm-12 col-lg-11 margin-0-top-xs margin-40-right-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Adrian Hallmark </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-10-top-xs margin-50-right-lg margin-20-bottom-lg hidden-xs text-size-default line-height-default "> <div style="text-align: left;"><span class="text-stratus">Chairman and CEO</span></div> </div> </div> <div class="headingComponent parbase section"> <div id="for-101-years-we-built-cars-and-more-than-eighty-percent-of-them-are-still-on-the-road-that-already-is-the-most-sustainable-story" class=" avantgarde-m text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-10 col-sm-10 col-lg-6 margin-10-top-lg margin-10-top-xs margin-30-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “For 101 years we built cars, and more than eighty percent of them are still on the road. That already is the most sustainable story.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="adrian-hallmark" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Adrian Hallmark </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-bottom-xs hidden-sm hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Chairman and CEO</span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-10-top-md margin-10-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-xs margin-60-right-lg margin-0-right-md margin-0-bottom-lg margin-0-bottom-md margin-20-bottom-sm margin-10-bottom-xs text-size-default line-height-32 "> Sustainability starts right at the source for Bentley. The Bentley factory in England is completely carbon neutral, relying on solar panels and green energy sources to provide power. Plus, the company is exploring more responsible materials like carbon neutral wood and paint made from rice husks to achieve its vision of being fully sustainable. </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm columns-wrapper bg-center-top bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-quote-1600.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-quote-1440.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-2048x1214-cropped.jpg"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-quote-mobile-ver.jpg"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-400" style="min-height: 500px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-10-top-md margin-10-top-sm margin-20-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-300" style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6-ten"><div class="headingComponent parbase section"> <div id="our-vision-is-to-go-beyond-zero-to-become-climate-positive-as-a-company" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-9 col-md-11 col-lg-9 margin-80-top-lg margin-80-top-md margin-0-top-xs margin-30-right-lg margin-0-right-md margin-0-right-sm margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “Our vision is to go beyond zero, to become climate positive as a company.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="peter-bosch" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-12 col-lg-11 margin-10-top-lg margin-0-top-md margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Peter Bosch </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-bottom-sm hidden-xs hidden-sm text-size-default line-height-default "> <span class="text-stratus">Board Member for Manufacturing</span> </div> </div> <div class="headingComponent parbase section"> <div id="our-vision-is-to-go-beyond-zero-to-become-climate-positive-as-a-company" class=" avantgarde-m text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-11 col-sm-9 col-lg-6 margin-20-top-sm margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “Our vision is to go beyond zero, to become climate positive as a company.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="peter-bosch" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Peter Bosch </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-0-bottom-xs hidden-sm hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Board Member for Manufacturing</span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-4-ten"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="our-vision-is-to-go-beyond-zero-to-become-climate-positive-as-a-company" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-7 col-sm-9 col-lg-6 margin-0-top-sm margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “Our vision is to go beyond zero, to become climate positive as a company.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="peter-bosch" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-10-top-lg margin-0-top-md margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Peter Bosch </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-bottom-sm hidden-xs hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Board Member for Manufacturing</span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-md hidden-lg columns-wrapper bg-center-top bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-quote-1600.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-quote-1440.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-2048x1214-cropped.jpg"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/guide/bentley-motors-customer-story/production-bentley-inline-peter-quote-mobile-ver.jpg"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-400" style="min-height: 410px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-10-top-md margin-10-top-sm margin-20-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-300" style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6-ten"> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-4-ten"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="our-vision-is-to-go-beyond-zero-to-become-climate-positive-as-a-company" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-7 col-sm-9 col-lg-6 margin-0-top-sm margin-0-top-xs margin-40-right-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> “Our vision is to go beyond zero, to become climate positive as a company.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="peter-bosch" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-10-top-lg margin-0-top-md margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Peter Bosch </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-10-bottom-sm hidden-xs hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">Board Member for Manufacturing</span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-10-top-md margin-10-top-sm margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-0-top-sm margin-0-top-xs margin-60-right-lg margin-0-right-md margin-10-bottom-lg margin-10-bottom-xs text-size-default line-height-32 "> Bentley Motors’ new digital platform is a crucial component of its century-long goal to become the undisputed leader of sustainable luxury mobility. With the ability to connect data for increased clarity across the business, Bentley Motors can accelerate business growth and personalized customer engagement to deliver a new generation of luxury services. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="ready-to-build-a-single-view-of-your-customer" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-12 margin-40-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Ready to build a single view of your customer? </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-4 col-sm-2 col-md-2 col-lg-2"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive " alt="Customer 360 Icon" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/IBM/customer-360-icon.png"/> </div> </div> </div> <div class="col text-left col-xs-4 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://salesforcecustomer360.herokuapp.com/?d=cta-body-promo-716" target="_blank"> <span> Get started with Einstein 1, the #1 AI CRM <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h4 id="more-resources" class=" avantgarde-l text-night text-left avant-garde-demi margin-80-top-lg margin-40-top-sm margin-20-bottom-lg " style="; "> <span class=" header-text "> More Resources </span> </h4> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/guides/elf-cosmetics-customer-journey/?d=cta-body-promo-800"> <a href="/resources/guides/elf-cosmetics-customer-journey/?d=cta-body-promo-800" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="How e.l.f. 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