Agence de communication globale & digitale

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Nous vous accompagnons à atteindre vos objectifs business et déployer la stratégie qui vous convient. Chez Webqam Groupe, nous avons la fibre digitale depuis toujours, mais nous sommes également stratèges en communication et marketing, créatifs experts, […]"> <meta property="og:url" content="https://www.webqam.fr/"> <meta property="og:site_name" content="Site Webqam Groupe"> <meta property="article:publisher" content="https://www.facebook.com/webqam"> <meta property="article:modified_time" content="2024-12-04T09:18:19+00:00"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@webqam"> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https://www.webqam.fr/","url":"https://www.webqam.fr/","name":"Agence de communication globale & digitale - Webqam Groupe","isPartOf":{"@id":"https://www.webqam.fr/#website"},"about":{"@id":"https://www.webqam.fr/#organization"},"primaryImageOfPage":{"@id":"https://www.webqam.fr/#primaryimage"},"image":{"@id":"https://www.webqam.fr/#primaryimage"},"thumbnailUrl":"https://www.webqam.fr/wp-content/uploads/2024/10/thuasne-noir.svg","datePublished":"2024-05-06T09:27:53+00:00","dateModified":"2024-12-04T09:18:19+00:00","breadcrumb":{"@id":"https://www.webqam.fr/#breadcrumb"},"mainEntity":[{"@id":"https://www.webqam.fr/#faq-question-1722255344257"},{"@id":"https://www.webqam.fr/#faq-question-1725025914368"},{"@id":"https://www.webqam.fr/#faq-question-1725025922077"},{"@id":"https://www.webqam.fr/#faq-question-1725025924945"}],"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https://www.webqam.fr/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https://www.webqam.fr/#primaryimage","url":"https://www.webqam.fr/wp-content/uploads/2024/10/thuasne-noir.svg","contentUrl":"https://www.webqam.fr/wp-content/uploads/2024/10/thuasne-noir.svg"},{"@type":"BreadcrumbList","@id":"https://www.webqam.fr/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil"}]},{"@type":"WebSite","@id":"https://www.webqam.fr/#website","url":"https://www.webqam.fr/","name":"Site Webqam Groupe","description":"","publisher":{"@id":"https://www.webqam.fr/#organization"},"alternateName":"Webqam Groupe","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.webqam.fr/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https://www.webqam.fr/#organization","name":"Webqam Groupe","url":"https://www.webqam.fr/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https://www.webqam.fr/#/schema/logo/image/","url":"","contentUrl":"","caption":"Webqam Groupe"},"image":{"@id":"https://www.webqam.fr/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/webqam","https://x.com/webqam","https://fr.linkedin.com/company/webqam","https://www.instagram.com/webqam.groupe","https://www.youtube.com/channel/UCSF8YpILu70PukFfbUPkeow"]},{"@type":"Question","@id":"https://www.webqam.fr/#faq-question-1722255344257","position":1,"url":"https://www.webqam.fr/#faq-question-1722255344257","name":"Quels métiers dans une agence de communication ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Une agence de communication regroupe de nombreux pôles aux métiers divers (web, print, créatives, globales, branding, marketing/webmarketing, gestion des réseaux sociaux, publicité, etc.). Le pôle clientèle regroupe les métiers de la relation client : conseillers, directeurs de clientèle ; le pôle des stratèges regroupe notamment le planneur stratégique. Il y a aussi une équipe créative, composée d’un directeur de création, des directeurs artistiques, d’un concepteur-rédacteur, de graphistes, de créative designer, de motion designer, d’UX et UI designer.  Pour la partie social media, on retrouve les community managers, appuyés par le social media manager. L’équipe d’audiovisuel se compose d’un photographe, un chargé de production, un chef monteur, un réalisateur, etc. La liste de métiers n’est pas exhaustive : développeurs, chefs de projet, commerciaux, marketeurs, responsables marketings, responsables webmarketing, etc. Le monde des agences et le domaine de la communication sont vastes et les possibilités de carrières sont nombreuses.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https://www.webqam.fr/#faq-question-1725025914368","position":2,"url":"https://www.webqam.fr/#faq-question-1725025914368","name":"Quel est le rôle d'une agence de communication ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La mission principale d’une agence de communication est l’accompagnement des entreprises dans la mise en place de leurs moyens de communication. Elle répond aux objectifs clients en leur proposant des stratégies adaptées à leurs besoins et aux attentes de leurs cibles. Les missions confiées à l’agence sont diverses : augmenter sa notoriété, diffuser son image de marque, faire du branding, du naming, des campagnes de publicité print ou digitales, mettre en avant ses offres, développer son webmarketing ou sa présence digitale, mettre en place une application, créer du contenu, etc. Une agence de communication est là pour étudier, conseiller, accompagner et créer. En fonction des objectifs, des cibles, et des moyens de communication de son client, elle détermine une stratégie et les leviers qui vont permettre de délivrer le bon message, de manière impactante, au bon endroit et au bon moment.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https://www.webqam.fr/#faq-question-1725025922077","position":3,"url":"https://www.webqam.fr/#faq-question-1725025922077","name":"À quoi ressemblera l'avenir du marketing digital ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Le marketing numérique se trouve aujourd’hui au c&oelig;ur de nombreux enjeux. Mais bien que ce soit devenu un domaine incontournable de l’économie et du développement de l'entreprise, le numérique est un monde en constante évolution, qui implique une adaptation continuelle. Le marketing web a un avenir plein de possibilités d’évolutions et de défis : trouver un équilibre entre les interactions, relations humaines et les échanges sur les réseaux sociaux, réussir à intégrer et à maîtriser les technologies de l’IA (Intelligence Artificielle), pousser la personnalisation des actions pour améliorer les performances, etc. Les savoir-faire et les compétences vont se développer, notamment dans le CRM et la data avec la création de nombreuses agences spécialisées. Le webmarketing est un domaine d’avenir, qui participe déjà et va faire perdurer la transformation digitale des entreprises, des modes de consommation et du système économique mondial.<h3 class=\"accordion__button-wrapper\" style=\"box-sizing: inherit; margin-top: 0px; text-wrap: balance; font-size: inherit; line-height: inherit; margin-bottom: 0px;\" data-v-99f393e6=\"\">","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https://www.webqam.fr/#faq-question-1725025924945","position":4,"url":"https://www.webqam.fr/#faq-question-1725025924945","name":"Pourquoi se positionner sur Google ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La présence web est indispensable pour les entreprises, quel que soit leur secteur. Google possède 92 % des parts de marché des moteurs de recherche, ce qui en fait le moteur de recherche le plus influent au monde. La présence digitale des entreprises se manifeste à travers des supports comme les sites web et les réseaux sociaux. 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wq-block-animated-text--cutted-by-word wq-block-animated-text--animated-from-bottom wq-block-animated-text--overflow-hidden wq-block-animated-text--overflow-with-border alignwide wp-block-webqam-wq-block-animated-text"> <h2 id="1-groupe-4-agences-pour-un-accompagnement-digital-complet" class="wp-block-heading has-text-align-center wq-block-animated-text__content"><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0s">1</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.1s">Groupe</span></span><br><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.2s">4</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.3s">agences</span></span><br><em><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.4s">pour</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.5s">un</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.6s">accompagnement</span></span></em><br><strong><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.7s">digital</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.8s">complet</span></span></strong></h2> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <p class="has-text-align-center">Avec 4 expertises complémentaires, WEBQAM Groupe couvre l’ensemble des champs d’action de votre communication. Nous vous accompagnons à atteindre vos objectifs business et déployer la stratégie qui vous convient.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div title="Découvrez le groupe" class="wp-block-button is-style-outline is-style-outline--0a238081ddcb7394877a4f388a9075b7"><a title="Découvrez le groupe" class="wp-block-button__link wp-element-button" href="https://www.webqam.fr/webqam-groupe/">Découvrez le groupe</a></div> </div> </div> <div class="wp-block-group alignfull is-style-with-wrapper-styles has-global-padding is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)"> <div class="wq-block-animated-text wq-block-animated-text--cutted-by-word wq-block-animated-text--animated-from-bottom wq-block-animated-text--overflow-hidden wp-block-webqam-wq-block-animated-text"> <h2 id="nos-expertises" class="wp-block-heading has-text-align-center wq-block-animated-text__content has-smoke-color has-text-color has-link-color has-heading-1-font-size wp-elements-83bf494297b5c86281a32a831114ada2" style="margin-top:0;margin-bottom:0"><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0s">Nos</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.1s">expertises</span></span></h2> </div> <style> :root { --wbl-block-grid-columns-template-mobile: 1; --wbl-block-grid-columns-template-tablet: 2; --wbl-block-grid-columns-template-laptop: 2; --wbl-block-grid-columns-template-desktop: 4; --wbl-block-grid-row-gap: 20px; --wbl-block-grid-column-gap: 20px; } </style> <div class="wq-block-grid wp-block-webqam-wq-block-grid" id="wq-block-grid-673152"> <div class="wq-grid-item wq-grid-item--column-span-2 wq-grid-item--row-span-2 wq-grid-item wp-block-webqam-wq-block-grid-item" id="wq-block-grid-item-810883"> <article class="expertise-card expertise-card--type-page expertise-card-block" style="--card-color:#000000;--card-background-gradient:none;--card-background-color:#e2e1dc;--card-theme-color:#ffd500;--card-logo-opacity:0.2"> <div class="expertise-card__content"> <a class="expertise-card__title-wrapper " href="/savoir-faire/agence-tech-sur-mesure/" title="Visiter la page `Expérience digitale`"> <h3 class="expertise-card__title"> Expérience digitale </h3> </a> <p class="expertise-card__description">C'est notre savoir-faire historique : concevoir des dispositifs digitaux de haute qualité et souvent sur-mesure. Pour cela, nous maitrisons différentes technologies et intégrons des solutions E-commerce pour répondre à tous vos besoins.</p> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20120%2030'%3E%3C/svg%3E" alt="" class="expertise-card__logo" id="250" width="120" height="30" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/08/logo-webqam-monochrome.svg"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/08/logo-webqam-monochrome.svg" alt="" class="expertise-card__logo" loading="lazy" id="250" width="120" height="30"></noscript> </div> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/10/decoration-webqam.png.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20357%20597'%3E%3C/svg%3E" alt="" class="expertise-card__side-media 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type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20382%20285'%3E%3C/svg%3E" alt="" class="expertise-card__side-media webpexpress-processed" id="5787" width="382" height="285" aria-hidden="true" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/10/decoration-grenaaade.png"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/10/decoration-grenaaade.png" alt="" class="expertise-card__side-media webpexpress-processed" loading="lazy" id="5787" width="382" height="285" aria-hidden="true"></noscript></source></picture> <span class="expertise-card__frame"></span> </article> </div> <div class="wq-grid-item wq-grid-item--column-span-1 wq-grid-item--row-span-1 wq-grid-item wp-block-webqam-wq-block-grid-item" id="wq-block-grid-item-326345"> <article class="expertise-card expertise-card--type-page expertise-card-block" style="--card-color:#000000;--card-background-gradient:none;--card-background-color:#FFFFFF;--card-theme-color:#00ef53;--card-logo-opacity:0.2"> <div class="expertise-card__content"> <a class="expertise-card__title-wrapper " href="/savoir-faire/agence-creation-identite-marque/" title="Visiter la page `Branding`"> <h3 class="expertise-card__title"> Branding </h3> </a> <p class="expertise-card__description">C'est notre studio créatif qui permet d'imaginer la personnalité de votre marque et de ses différents marqueurs. </p> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20120%2030'%3E%3C/svg%3E" alt="" class="expertise-card__logo" id="244" width="120" height="30" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/08/logo-caracteres-monochrome.svg"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/08/logo-caracteres-monochrome.svg" alt="" class="expertise-card__logo" loading="lazy" id="244" width="120" height="30"></noscript> </div> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/10/decoration-carateres.png.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20192%20286'%3E%3C/svg%3E" alt="" class="expertise-card__side-media webpexpress-processed" id="5786" width="192" height="286" aria-hidden="true" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/10/decoration-carateres.png"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/10/decoration-carateres.png" alt="" class="expertise-card__side-media webpexpress-processed" loading="lazy" id="5786" width="192" height="286" aria-hidden="true"></noscript></source></picture> <span class="expertise-card__frame"></span> </article> </div> <div class="wq-grid-item wq-grid-item--column-span-1 wq-grid-item--row-span-1 wq-grid-item wp-block-webqam-wq-block-grid-item" id="wq-block-grid-item-260669"> <article class="expertise-card expertise-card--type-page expertise-card-block" style="--card-color:#000000;--card-background-gradient:none;--card-background-color:#ededed;--card-theme-color:#342cff;--card-logo-opacity:0.2"> <div class="expertise-card__content"> <a class="expertise-card__title-wrapper " href="/savoir-faire/audiovisuel/" title="Visiter la page `Audiovisuel`"> <h3 class="expertise-card__title"> Audiovisuel </h3> </a> <p class="expertise-card__description">Les meilleurs experts audiovisuels de la région sont là pour mettre en lumière votre discours de marque au travers de vidéos, photos ou podcast ! </p> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2042%2030'%3E%3C/svg%3E" alt="" class="expertise-card__logo" id="248" width="42" height="30" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/08/logo-sequence-4-monochrome.svg"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/08/logo-sequence-4-monochrome.svg" alt="" class="expertise-card__logo" loading="lazy" id="248" width="42" height="30"></noscript> </div> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/10/decoration-sequence-4.png.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20191%20284'%3E%3C/svg%3E" alt="" class="expertise-card__side-media webpexpress-processed" id="5799" width="191" height="284" aria-hidden="true" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/10/decoration-sequence-4.png"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/10/decoration-sequence-4.png" alt="" class="expertise-card__side-media webpexpress-processed" loading="lazy" id="5799" width="191" height="284" aria-hidden="true"></noscript></source></picture> </article> </div> </div> </div> <div class="wp-block-cover alignfull is-light is-style-frame-dark-20" style="margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0"><span aria-hidden="true" class="wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group alignfull is-style-with-wrapper-styles has-global-padding is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <div class="wq-block-animated-text wq-block-animated-text--cutted-by-word wq-block-animated-text--animated-from-top wq-block-animated-text--overflow-hidden wq-block-animated-text--overflow-with-border wp-block-webqam-wq-block-animated-text"> <h2 id="decouvrez-nos-projets" class="wp-block-heading wq-block-animated-text__content has-heading-3-font-size" style="margin-top:0;margin-bottom:0"><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0s">Découvrez</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.1s">nos</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.2s">projets</span></span></h2> 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style="--card-background-color:#191919;--card-background-gradient:none;--card-color:#FFFFFF;--card-min-height:660px;--card-"> <blockquote class="quote-card__content-wrapper"> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/10/logo-tnb-blanc.png.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20242'%3E%3C/svg%3E" alt="" class="quote-card__logo webpexpress-processed" id="6099" width="500" height="242" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/10/logo-tnb-blanc.png"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/10/logo-tnb-blanc.png" alt="" class="quote-card__logo webpexpress-processed" loading="lazy" id="6099" width="500" height="242"></noscript></source></picture> <div class="quote-card__description"> <p><strong>Excellente agence : agile, méthodique et 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class="quick-link-card__background-image webpexpress-processed" loading="lazy" id="329" width="1920" height="650"></noscript></source></picture> </article> </div> </div> <div class="wq-masonry-grid-item wq-masonry-grid-item--column-span-1 wq-grid-item wp-block-webqam-wq-block-masonry-item" id="wq-block-masonry-item-589518"> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:8px;min-height:220px"> <article class="quick-link-card quick-link-card--background-image-size-full quick-link-card-block wp-elements-2b0c5c923456178f8b62ade3f32d3aaf" style="--card-background-color:#000000;--card-background-gradient:none;--card-color:#FFFFFF;--card-min-height:unset"> <div class="quick-link-card__content-wrapper"> <p class="quick-link-card__entity quick-link-card__entity--grenaaade"> Grenaaade </p> <a class="quick-link-card__link" href="/savoir-faire/agence-webmarketing" title="Pour l'acquisition et la fidélisation de vos clients" target=""> <span class="quick-link-card__inner-link">Pour l'acquisition et la fidélisation de vos clients</span> </a> </div> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/10/Equipe11.jpeg.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201277'%3E%3C/svg%3E" alt="" class="quick-link-card__background-image webpexpress-processed" id="6492" width="1920" height="1277" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/10/Equipe11.jpeg"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/10/Equipe11.jpeg" alt="" class="quick-link-card__background-image webpexpress-processed" loading="lazy" id="6492" width="1920" height="1277"></noscript></source></picture> </article> </div> </div> <div class="wq-masonry-grid-item wq-masonry-grid-item--column-span-2 wq-grid-item wp-block-webqam-wq-block-masonry-item" id="wq-block-masonry-item-249382"> <div class="wp-block-group wp-container-content-8 is-layout-flow wp-block-group-is-layout-flow" style="border-radius:8px"> <div data-bg="https://www.webqam.fr/wp-content/uploads/2024/08/citation-lnr.png" class="quote-card quote-card-block wp-elements-8efc5af634bc1fe6ae874ffcfdae30ed rocket-lazyload" style="--card-background-color:#000000;--card-background-gradient:none;--card-color:#FFFFFF;--card-min-height:unset;--card-"> <blockquote class="quote-card__content-wrapper" cite="http://l"> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/07/a6395a6be3247e69ae7c4954468fc119.png.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20132'%3E%3C/svg%3E" alt="" class="quote-card__logo webpexpress-processed" id="177" width="300" height="132" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/07/a6395a6be3247e69ae7c4954468fc119.png"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/07/a6395a6be3247e69ae7c4954468fc119.png" alt="" class="quote-card__logo webpexpress-processed" loading="lazy" id="177" width="300" height="132"></noscript></source></picture> <div class="quote-card__description"> <p>A la Ligne Nationale de Rugby, nous travaillons avec Webqam Groupe depuis plus de 4 ans maintenant. Nous leur avons confié un gros chantier de refonte de tout notre écosystème web. <strong>Vaste projet réalisé avec succès.</strong> C’est un plaisir de travailler avec des équipes impliquées constructives et compétentes. le mot “partenariat” prend tout son sens avec Webqam.</p> </div> <div class="quote-card__author-wrapper"> <address class="quote-card__author"> <span class="quote-card__author-name">Julien Michaud</span><span class="quote-card__author-separator">, </span><span class="quote-card__author-title">Head of Digital Marketing</span> </address> <span class="quote-card__icon" aria-hidden="true"></span> </div> </blockquote> </div> </div> </div> <div class="wq-masonry-grid-item wq-masonry-grid-item--column-span-1 wq-grid-item wp-block-webqam-wq-block-masonry-item" id="wq-block-masonry-item-571716"> <div class="wp-block-group has-white-color has-black-background-color has-text-color has-background has-link-color wp-elements-185cbb8a9f45336015d57a23eeed9341 wp-container-content-9 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-52 wp-block-group-is-layout-flex" style="border-radius:8px;min-height:224px"> <div style="font-weight:700;" class="wq-block-scrolling-number wp-block-webqam-wq-block-scrolling-number has-heading-2-font-size"> <span class="wq-block-scrolling-number__number-wrapper"> <span class="wq-block-scrolling-number__fake-number">4</span> <span class="wq-block-scrolling-number__number " data-json='{"count":"4","speed":"2000"}' aria-hidden="true"> 0 </span> </span> </div> <p class="has-text-align-center">entités</p> </div> </div> <div class="wq-masonry-grid-item wq-masonry-grid-item--column-span-1 wq-grid-item wp-block-webqam-wq-block-masonry-item" id="wq-block-masonry-item-171772"> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:8px;min-height:220px"> <article class="quick-link-card quick-link-card--background-image-size-full quick-link-card-block wp-elements-6f7d7d36ea050325f7d9f2e79d7c2d4e" style="--card-background-color:#000000;--card-background-gradient:none;--card-color:#FFFFFF;--card-min-height:unset"> <div class="quick-link-card__content-wrapper"> <a class="quick-link-card__link" href="/contact#agences-webqam" title="Webqam Lyon" target=""> <span class="quick-link-card__inner-link">Webqam Lyon</span> </a> </div> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/08/webam-lyon.jpg.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20523%20332'%3E%3C/svg%3E" alt="" class="quick-link-card__background-image webpexpress-processed" id="467" width="523" height="332" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/08/webam-lyon.jpg"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/08/webam-lyon.jpg" alt="" class="quick-link-card__background-image webpexpress-processed" loading="lazy" id="467" width="523" height="332"></noscript></source></picture> </article> </div> </div> <div class="wq-masonry-grid-item wq-masonry-grid-item--column-span-1 wq-grid-item wp-block-webqam-wq-block-masonry-item" id="wq-block-masonry-item-271458"> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:8px"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div title="Qui sommes-nous" class="wp-block-button is-style-outline is-style-outline--31c98b743c328057ac7c05591194f3f2"><a title="Qui sommes-nous" class="wp-block-button__link wp-element-button" href="/webqam-groupe/">Qui sommes-nous</a></div> </div> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="wp-block-group is-style-with-wrapper-styles has-smoke-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)"> <div class="wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:450px"> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained"> <div class="wq-block-animated-text wq-block-animated-text--cutted-by-word wq-block-animated-text--animated-from-top wq-block-animated-text--overflow-hidden wq-block-animated-text--overflow-with-border wp-block-webqam-wq-block-animated-text"> <h2 id="actus-com-et-digital" class="wp-block-heading wq-block-animated-text__content has-heading-3-font-size" style="margin-top:0;margin-bottom:0"><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0s">Actus,</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.1s">com</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.2s">et</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.3s">digital</span></span></h2> </div> </div> <p class="wp-block-paragraph">Ici nous explorons le numérique dans toute ses dimensions : éco-conception, digital commerce, tendances créatives… et nous partageons les actualités et les coulisses de Webqam Groupe.</p> <form class="webqam-form-block form-60f93155c6612 webqam-form-block--align-fields-and-submit-button"></form> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="wp-block-paragraph"></p> <div class="last-posts-grid-block "> <ul class="last-posts-grid-block__wrapper last-posts-grid-block__wrapper--2"> <li class="last-posts-grid-block__item"> <article class="post-card post-card--type-post last-posts-grid-block__card" style="--card-theme-color:transparent"> <a class="post-card__media-wrapper" href="https://www.webqam.fr/blog/la-transformation-digitale-du-commerce-b2b/" tabindex="-1"> <div class="follow-mouse-image post-card__follow-mouse-image" data-closest-reference-class-name="post-card"> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/11/Preview_La-transformation-digitale-du-commerce-B2B.jpg.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20412%20350'%3E%3C/svg%3E" alt="" class="follow-mouse-image__image webpexpress-processed" width="412" height="350" style="--image-scale:1;--image-x:1;--image-y:1" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/11/Preview_La-transformation-digitale-du-commerce-B2B.jpg"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/11/Preview_La-transformation-digitale-du-commerce-B2B.jpg" alt="" class="follow-mouse-image__image webpexpress-processed" loading="lazy" width="412" height="350" style="--image-scale:1;--image-x:1;--image-y:1"></noscript></source></picture> </div> </a> <div class="post-card__content"> <a class="post-card__title-wrapper " href="https://www.webqam.fr/blog/la-transformation-digitale-du-commerce-b2b/" title="Visiter la page `La transformation digitale du commerce B2B`"> <h3 class="post-card__title"> La transformation digitale du commerce B2B </h3> </a> <p class="post-card__excerpt post-card__excerpt--text-overflow">La digitalisation a profondément transformé les échanges commerciaux, en particulier dans le B2B. Les entreprises ont à leur disposition une panoplie d'outils numériques pour optimiser leurs processus et renforcer leurs relations avec leurs clients. </p> <div class="post-card__content-footer"> <div class="badge-navigation post-card__badge-navigation"> <ul class="badge-navigation__list"> <li class="badge-navigation__item badge-navigation__item--0"> <span class="badge-navigation__label">E-commerce</span> </li> </ul> </div> <time class="post-card__date" aria-label="Mis en ligne le 27 novembre 2024">27 novembre 2024</time> </div> </div> </article> </li> <li class="last-posts-grid-block__item"> <article class="post-card post-card--type-post last-posts-grid-block__card" style="--card-theme-color:transparent"> <a class="post-card__media-wrapper" href="https://www.webqam.fr/blog/partenariat-djust-webqam/" tabindex="-1"> <div class="follow-mouse-image post-card__follow-mouse-image" data-closest-reference-class-name="post-card"> <picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/11/Preview_Partenariat_Djust_Webqam.jpg.webp" type="image/webp"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20412%20350'%3E%3C/svg%3E" alt="" class="follow-mouse-image__image webpexpress-processed" width="412" height="350" style="--image-scale:1;--image-x:1;--image-y:1" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/11/Preview_Partenariat_Djust_Webqam.jpg"><noscript><img decoding="async" src="https://www.webqam.fr/wp-content/uploads/2024/11/Preview_Partenariat_Djust_Webqam.jpg" alt="" class="follow-mouse-image__image webpexpress-processed" loading="lazy" width="412" height="350" style="--image-scale:1;--image-x:1;--image-y:1"></noscript></source></picture> </div> </a> <div class="post-card__content"> <a class="post-card__title-wrapper " href="https://www.webqam.fr/blog/partenariat-djust-webqam/" title="Visiter la page `WEBQAM et DJUST signent un partenariat d’intégrateur certifié`"> <h3 class="post-card__title"> WEBQAM et DJUST signent un partenariat d’intégrateur certifié </h3> </a> <p class="post-card__excerpt post-card__excerpt--text-overflow">Nous sommes ravis d'annoncer que Webqam et Djust, plateforme française unifiée et dédiée au commerce B2B, ont signé en mai 2024 un partenariat pour renforcer leur collaboration. Avec cet accord, Webqam rejoint le pool d'intégrateurs certifiés de Djust, ce qui signifie que nos équipes ont été formées pour construire des plateformes de commerce électronique B2B Djust.</p> <div class="post-card__content-footer"> <div class="badge-navigation post-card__badge-navigation"> <ul class="badge-navigation__list"> <li class="badge-navigation__item badge-navigation__item--0"> <span class="badge-navigation__label">E-commerce</span> </li> </ul> </div> <time class="post-card__date" aria-label="Mis en ligne le 27 novembre 2024">27 novembre 2024</time> </div> </div> </article> </li> </ul> </div> <div class="wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-58 wp-block-group-is-layout-flex"> <div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div title="Voir plus d'articles" class="wp-block-button is-style-transparent"><a title="Voir plus d'articles" class="wp-block-button__link has-black-color has-text-color has-link-color has-text-align-left wp-element-button" href="/blog/">Voir plus d’articles</a></div> </div> </div> </div> </div> </div> <div data-bg="https://www.webqam.fr/wp-content/uploads/2024/07/BLOC-CTA.jpg" class="wp-block-group alignwide is-style-with-wrapper-styles has-white-color has-text-color has-background has-link-color wp-elements-3d7d3b2256049ed0732b37671d9576d6 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-61 wp-block-group-is-layout-flex rocket-lazyload" style="background-color:#191919;min-height:500px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;background-position:100% 100%;background-repeat:no-repeat;background-size:contain;"> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)"> <div class="wq-block-animated-text wq-block-animated-text--cutted-by-word wq-block-animated-text--animated-from-bottom wq-block-animated-text--overflow-hidden wq-block-animated-text--overflow-with-border wp-block-webqam-wq-block-animated-text"> <h2 id="et-si-on-parlait-de-votre-projet" class="wp-block-heading has-text-align-center wq-block-animated-text__content has-heading-3-font-size"><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0s">Et</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.1s">si</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.2s">???</span></span><br><em><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.3s">On</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.4s">parlait</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.5s">de</span></span></em><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.6s">votre</span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element wq-block-animated-text__animate-element--empty"> </span></span><span class="wq-block-animated-text__overflow-box"><span class="wq-block-animated-text__animate-element" style="transition-delay: 0.7s">projet</span></span></h2> </div> <p class="has-text-align-center">Notre équipe d’experts sera ravie d’étudier avec vous les enjeux et le périmètre de votre projet. Contactez-nous dès maintenant pour en discuter, ce sera peut-être l’occasion de venir nous rencontrer au WebqamPlex (et de faire un tour de toboggan) !</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div title="Contactez-nous" class="wp-block-button is-style-transparent"><a title="Contactez-nous" class="wp-block-button__link wp-element-button" href="/contact">Contactez-nous</a></div> </div> </div> </div> <div data-bg="https://www.webqam.fr/wp-content/uploads/2024/08/Texture_White.png" class="wp-block-group alignfull is-style-with-wrapper-styles has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background rocket-lazyload" style="padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--20);background-position:0% 0%;background-size:auto;"> <div class="wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><picture><source data-lazy-srcset="https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/08/faq.png.webp 622w, https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/08/faq-300x300.png.webp 300w, https://www.webqam.fr/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/08/faq-150x150.png.webp 150w" sizes="(max-width: 622px) 100vw, 622px" type="image/webp"><img fetchpriority="high" decoding="async" width="622" height="623" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20622%20623'%3E%3C/svg%3E" alt="" class="wp-image-524 webpexpress-processed" data-lazy-srcset="https://www.webqam.fr/wp-content/uploads/2024/08/faq.png 622w, https://www.webqam.fr/wp-content/uploads/2024/08/faq-300x300.png 300w, https://www.webqam.fr/wp-content/uploads/2024/08/faq-150x150.png 150w" data-lazy-sizes="(max-width: 622px) 100vw, 622px" data-lazy-src="https://www.webqam.fr/wp-content/uploads/2024/08/faq.png"><noscript><img fetchpriority="high" decoding="async" width="622" height="623" src="https://www.webqam.fr/wp-content/uploads/2024/08/faq.png" alt="" class="wp-image-524 webpexpress-processed" srcset="https://www.webqam.fr/wp-content/uploads/2024/08/faq.png 622w, https://www.webqam.fr/wp-content/uploads/2024/08/faq-300x300.png 300w, https://www.webqam.fr/wp-content/uploads/2024/08/faq-150x150.png 150w" sizes="(max-width: 622px) 100vw, 622px"></noscript></source></picture></figure> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow"> <h2 id="foire-aux-questions" class="wp-block-heading is-style-with-illustration has-heading-4-font-size">Foire aux questions</h2> <p class="wp-block-paragraph">Découvrez ci-dessous les quelques questions courantes que vous êtes peut-être actuellement en train de vous poser concernant vos besoins en communication et marketing. Cela vous permettra de mieux comprendre ce qu’est une agence de communication et en quoi nous pouvons vous aider.</p> <?xml encoding="utf-8" ?><div class="schema-faq wp-block-yoast-faq-block"><details class="schema-faq-section"><summary class="schema-faq-question"><h3>Quels métiers dans une agence de communication ? </h3></summary> <p class="schema-faq-answer">Une agence de communication regroupe de nombreux pôles aux métiers divers (web, print, créatives, globales, branding, marketing/webmarketing, gestion des réseaux sociaux, publicité, etc.). Le pôle clientèle regroupe les métiers de la relation client : conseillers, directeurs de clientèle ; le pôle des stratèges regroupe notamment le planneur stratégique. Il y a aussi une équipe créative, composée d’un directeur de création, des directeurs artistiques, d’un concepteur-rédacteur, de graphistes, de créative designer, de motion designer, d’UX et UI designer.  Pour la partie social media, on retrouve les community managers, appuyés par le social media manager. L’équipe d’audiovisuel se compose d’un photographe, un chargé de production, un chef monteur, un réalisateur, etc. La liste de métiers n’est pas exhaustive : développeurs, chefs de projet, commerciaux, marketeurs, responsables marketings, responsables webmarketing, etc. Le monde des agences et le domaine de la communication sont vastes et les possibilités de carrières sont nombreuses.</p> </details> <details class="schema-faq-section"><summary class="schema-faq-question"><h3>Quel est le rôle d’une agence de communication ?</h3></summary> <p class="schema-faq-answer">La mission principale d’une agence de communication est l’accompagnement des entreprises dans la mise en place de leurs moyens de communication. Elle répond aux objectifs clients en leur proposant des stratégies adaptées à leurs besoins et aux attentes de leurs cibles. Les missions confiées à l’agence sont diverses : augmenter sa notoriété, diffuser son image de marque, faire du branding, du naming, des campagnes de publicité print ou digitales, mettre en avant ses offres, développer son webmarketing ou sa présence digitale, mettre en place une application, créer du contenu, etc. Une agence de communication est là pour étudier, conseiller, accompagner et créer. En fonction des objectifs, des cibles, et des moyens de communication de son client, elle détermine une stratégie et les leviers qui vont permettre de délivrer le bon message, de manière impactante, au bon endroit et au bon moment.</p> </details> <details class="schema-faq-section"><summary class="schema-faq-question"><h3>À quoi ressemblera l’avenir du marketing digital ?</h3></summary> <p class="schema-faq-answer">Le marketing numérique se trouve aujourd’hui au c&oelig;ur de nombreux enjeux. Mais bien que ce soit devenu un domaine incontournable de l’économie et du développement de l’entreprise, le numérique est un monde en constante évolution, qui implique une adaptation continuelle. Le marketing web a un avenir plein de possibilités d’évolutions et de défis : trouver un équilibre entre les interactions, relations humaines et les échanges sur les réseaux sociaux, réussir à intégrer et à maîtriser les technologies de l’IA (Intelligence Artificielle), pousser la personnalisation des actions pour améliorer les performances, etc. Les savoir-faire et les compétences vont se développer, notamment dans le CRM et la data avec la création de nombreuses agences spécialisées. Le webmarketing est un domaine d’avenir, qui participe déjà et va faire perdurer la transformation digitale des entreprises, des modes de consommation et du système économique mondial.</p><div class="pattern-seo-content__accordion accordion" style="box-sizing: inherit; display: flex; flex-direction: column; color: rgb(255, 255, 255); font-family: Barlow, arial, sans-serif; font-size: 16px; white-space-collapse: collapse; background-color: rgb(0, 0, 0);" data-v-99f393e6="" data-v-04d585a6=""><h3 class="accordion__button-wrapper" style="box-sizing: inherit; margin-top: 0px; text-wrap: balance; font-size: inherit; line-height: inherit; margin-bottom: 0px;" data-v-99f393e6=""></h3></div> </details> <details class="schema-faq-section"><summary class="schema-faq-question"><h3>Pourquoi se positionner sur Google ?</h3></summary> <p class="schema-faq-answer">La présence web est indispensable pour les entreprises, quel que soit leur secteur. Google possède 92 % des parts de marché des moteurs de recherche, ce qui en fait le moteur de recherche le plus influent au monde. La présence digitale des entreprises se manifeste à travers des supports comme les sites web et les réseaux sociaux. Néanmoins, l’impact du contenu des supports dépend entièrement de sa diffusion. Un des enjeux majeurs des entreprises et de leur site web réside donc dans sa capacité à être trouvé grâce au référencement sur les moteurs de recherche auxquels les utilisateurs ont recours pour trouver des informations sur internet. De ce fait, il est actuellement indispensable de se positionner sur Google. Sans oublier de prendre en compte dans sa stratégie digitale le référencement de son site internet en organique, avec des optimisations liées au référencement naturel, et en achetant des positions via le référencement payant. </p> </details> </div> </div> </div> </div> </div> </main> <footer data-wpr-lazyrender="1" class="site-footer site-footer--light"> <div class="site-footer__wrapper"> <div class="site-footer__top-content"> <a class="site-footer__logo-link" href="https://www.webqam.fr/" title="Accéder à la page d'accueil" style="--image-ratio: 189 / 137;"> <img src="https://www.webqam.fr/wp-content/uploads/2024/07/light-logo-group-squared.svg" alt="" class="site-footer__logo site-footer__logo--light" loading="eager" id="151" width="189" height="137"> <img src="https://www.webqam.fr/wp-content/uploads/2024/07/dark-logo-group-squared.svg" alt="" class="site-footer__logo site-footer__logo--dark" loading="eager" id="148" width="189" height="137"> </a> <nav class="social-network-page-navigation site-footer__social-network-navigation"> <ul class="social-network-page-navigation__list"> <li class="social-network-page-navigation__item social-network-page-navigation__item--instagram"> <a data-href="" class="social-network-page-navigation__link social-network-page-navigation__link--instagram" title="Visiter notre page Instagram" target="_blank" rel="nofollow" role="link"></a> </li> <li class="social-network-page-navigation__item social-network-page-navigation__item--linkedin"> <a data-href="" class="social-network-page-navigation__link social-network-page-navigation__link--linkedin" title="Visiter notre page Linkedin" target="_blank" rel="nofollow" role="link"></a> </li> </ul> </nav> </div> <div class="site-footer__grid-content"> <div class="site-footer__grid-cell site-footer__grid-cell--content"> <p class="site-footer__description">WEBQAM Groupe, c’est un siège stéphanois – le WEBQAMPlex – un projet un peu fou mais qui fait la fierté de toute l’équipe. 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