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class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/Integrated-marketing-so-much-to-love.gif" class="vc_row wpb_row vc_row-fluid darker vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/Integrated-marketing-so-much-to-love.gif" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">Leverage the power of integrated marketing</h1> <p class="lead text-center">Discover how to drive performance with seamless and memorable customer experiences</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1629347936655 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner vc_custom_1590559752978"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588079461436 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-6 col-md-7"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">The greatest brands are the most memorable. They use a mixture of channels to communicate and reach the right audience. In other words, they use <strong>integrated marketing</strong>.</p> <p>Integrated marketing isn’t simply pushing the same message through different platforms. It’s adapting to each channel to make sure the message fits the context. Integrated marketing takes your campaigns to the next level, builds brand loyalty and delivers on ROI.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6 col-md-offset-1 col-md-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 1.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element bg--primary box-angle-left text-white" > <div class="wpb_wrapper"> <p class="h3">“Integrated marketing is really about thinking about your customers’ entire experience with your brand.”</p> <p><cite>Nick Cantor, Co-founder and Digital Director</cite></p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid custom-pad vc_custom_1590727439027 vc_row-has-fill vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="boxed bg--white boxed--lg wpb_column column_container col-sm-12 col-has-fill"><div class="vc_column-inner vc_custom_1590559806281"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow vc_custom_1590559812892 vc_row-has-fill"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">The benefits of integrated marketing</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Myspace color--primary"></i> <h3>Move customers through their buying journey</h3> <p>See better conversions by engaging at the right time</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Presents color--primary"></i> <h3>Build long-term loyalty</h3> <p>Consistent branding creates a bond with your customers</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Up-4 color--primary"></i> <h3>Boost brand awareness</h3> <p>Reach more people by using the right channels</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Basket-Coins color--primary"></i> <h3>Improve ROI</h3> <p>Focus your budget by targeting people at the right time</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid equal-height-column mobine-bottom-small-space mobine-top-small-space vc_custom_1629344853956"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;">What we’re good at</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Palette color--primary"></i> <h3>Consistent, killer creative</h3> <p>From blogs to videos, radio and ads, we’ve got you covered</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Up-4 color--primary"></i> <h3>Optimising performance across multiple channels</h3> <p>Using the right channels to grow your brand</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Flash color--primary"></i> <h3>Strategy and delivery of impactful work</h3> <p>Building brand strategies & measuring impact</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Coins color--primary"></i> <h3>Boosting ROI</h3> <p>Using data to target marketing spend & maximise campaign performance</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1629345293718"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Who we have worked with:</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-life-saving-victoria.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="161" src="https://www.thewalk.au/media/CofCI-logo-300x161.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/CofCI-logo-300x161.png 300w, https://www.thewalk.au/media/CofCI-logo-1024x550.png 1024w, https://www.thewalk.au/media/CofCI-logo-768x412.png 768w, https://www.thewalk.au/media/CofCI-logo-1536x825.png 1536w, https://www.thewalk.au/media/CofCI-logo.png 1920w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-faith-insurance.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-fronditha-care.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-esssuper-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/client-logo-esssuper-300x141.png 300w, https://www.thewalk.au/media/client-logo-esssuper.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid flex-box vc_custom_1629345314395 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="cards-with-angle purple-angle wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;">Our Work</h2> <p class="lead" style="text-align: center;">With experience in working with local brands to multinational giants, <br class="visible-lg" />you know you’re in good company with The Walk.</p> </div> </div> <div class="slider slider--controlsoutside" data-arrows="false" data-paging="true" data-items="3"> <ul class="slides"> <li> <a href="https://www.thewalk.au/our-work/growing-brand-awareness-and-driving-enquiries-for-a-respected-tertiary-institution/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6866-1-Stirling-Folio-Growing-brand-awareness-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6866-1-Stirling-Folio-Growing-brand-awareness-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6866-1-Stirling-Folio-Growing-brand-awareness-hero-300x169.jpg 300w, https://www.thewalk.au/media/6866-1-Stirling-Folio-Growing-brand-awareness-hero-768x432.jpg 768w, https://www.thewalk.au/media/6866-1-Stirling-Folio-Growing-brand-awareness-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6866-1-Stirling-Folio-Growing-brand-awareness-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Growing brand awareness and driving enquiries for a respected tertiary institution</h5></div> <span>The world of tertiary education has become increasingly competitive in recent times, especially considering the rise in remote learning options. Our challenge was to help the school achieve its growth targets, but there was a limited budget, and…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/owning-a-niche-to-accelerate-growth/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Owning a niche to accelerate growth</h5></div> <span>When BusinessHub approached us to help grow their business, we knew we had to show their audience just how easy and powerful it can be to identify and solve these hidden challenges with the right MYOB customisation partner.</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/helping-a-not-for-profit-on-their-mission-to-deliver-value-for-their-members/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6186-1_ESSSuper_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6186-1_ESSSuper_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6186-1_ESSSuper_hero-300x169.jpg 300w, https://www.thewalk.au/media/6186-1_ESSSuper_hero-768x432.jpg 768w, https://www.thewalk.au/media/6186-1_ESSSuper_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6186-1_ESSSuper_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Helping a not-for-profit on their mission to deliver value for their members</h5></div> <span>ESSSuper approached us to develop a creative campaign to encourage their target market (emergency service & state members) to review their super contribution rates. The main benefit that we needed to communicate was simply how impactful it is…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/taking-care-personally/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-1024x576.jpeg 1024w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-300x169.jpeg 300w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-768x432.jpeg 768w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-1536x864.jpeg 1536w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Taking care personally</h5></div> <span>Fronditha Care is a not-for-profit organisation which runs aged care services and residential homes in Victoria and New South Wales. They turned to The Walk when they were offering the opportunity for new residents to join their community…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/securing-harbour-it-as-a-leader-in-managed-it-services/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/5376-HIT-flyer-image-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/5376-HIT-flyer-image-1024x576.jpg 1024w, https://www.thewalk.au/media/5376-HIT-flyer-image-300x169.jpg 300w, https://www.thewalk.au/media/5376-HIT-flyer-image-768x432.jpg 768w, https://www.thewalk.au/media/5376-HIT-flyer-image.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Securing Harbour IT as a leader in managed IT services</h5></div> <span>Harbour IT wanted to cement their position in the financial services IT sector. With the years premium finance events coming up, we helped to make an impact and exceed expectations with a visually immersive stand, engaging demos and…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/cutting-through-the-marketing-noise/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/portfolio-hero-HarbourISP-print-ad-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="The Walk - Integrated Marketing Agency" srcset="https://www.thewalk.au/media/portfolio-hero-HarbourISP-print-ad-1024x576.jpg 1024w, https://www.thewalk.au/media/portfolio-hero-HarbourISP-print-ad-300x169.jpg 300w, https://www.thewalk.au/media/portfolio-hero-HarbourISP-print-ad-768x432.jpg 768w, https://www.thewalk.au/media/portfolio-hero-HarbourISP-print-ad.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Cutting through the marketing noise</h5></div> <span>Deploying a clever integrated marketing strategy, The Walk built a pipeline for Harbour ISP by generating traffic around a unique search term that had no competition from the rest of the industry.</span>  </div> </div> </a> </li> </ul> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="text-align: center;"><a class="btn btn--primary" href="/our-work/">View more work</a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid testimonial-on-white vc_custom_1667788280453 vc_row-has-fill"><div class="container"><div class="row"><div class="testimonial wpb_column column_container col-sm-12"><div class="vc_column-inner vc_custom_1574895390949"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1574029596540" > <div class="wpb_wrapper"> <h2 style="text-align: center;">What our customers say:</h2> </div> </div> <div class="slider testimonial-5" data-arrows="false" data-paging="true"> <ul class="slides"> <li> <div class="testimonial text-center"> <img loading="lazy" decoding="async" width="800" height="800" src="https://www.thewalk.au/media/5376-testimonial-natalie.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://www.thewalk.au/media/5376-testimonial-natalie.png 800w, https://www.thewalk.au/media/5376-testimonial-natalie-300x300.png 300w, https://www.thewalk.au/media/5376-testimonial-natalie-150x150.png 150w, https://www.thewalk.au/media/5376-testimonial-natalie-768x768.png 768w, https://www.thewalk.au/media/5376-testimonial-natalie-60x60.png 60w" sizes="(max-width: 800px) 100vw, 800px" /> <hr> <h5>— Natalie Day – Enterprise Marketing Manager</h5> <blockquote>“The Walk team delivered high quality work in a timely manner, helping us clearly communicate the value we deliver to our clients. We really appreciate the work they do with us.”</blockquote> </div> </li><li> <div class="testimonial text-center"> <img loading="lazy" decoding="async" width="800" height="800" src="https://www.thewalk.au/media/5376-testimonial-peter.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://www.thewalk.au/media/5376-testimonial-peter.png 800w, https://www.thewalk.au/media/5376-testimonial-peter-300x300.png 300w, https://www.thewalk.au/media/5376-testimonial-peter-150x150.png 150w, https://www.thewalk.au/media/5376-testimonial-peter-768x768.png 768w, https://www.thewalk.au/media/5376-testimonial-peter-60x60.png 60w" sizes="(max-width: 800px) 100vw, 800px" /> <hr> <h5>— Peter Brinkman – B2B Marketing Professional</h5> <blockquote>“The Walk were instrumental in helping Lenovo develop and execute many very successful marketing campaigns for me both in Australia and in the United States. Their strategic advice and creativity made them an indispensable strategic partner.”</blockquote> </div> </li><li> <div class="testimonial text-center"> <img loading="lazy" decoding="async" width="800" height="800" src="https://www.thewalk.au/media/5376-testimonial-jade.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://www.thewalk.au/media/5376-testimonial-jade.png 800w, https://www.thewalk.au/media/5376-testimonial-jade-300x300.png 300w, https://www.thewalk.au/media/5376-testimonial-jade-150x150.png 150w, https://www.thewalk.au/media/5376-testimonial-jade-768x768.png 768w, https://www.thewalk.au/media/5376-testimonial-jade-60x60.png 60w" sizes="(max-width: 800px) 100vw, 800px" /> <hr> <h5>— Jade Hamilton – National Marketing Manager</h5> <blockquote>“…the team took the time to understand our unique requirements, and continue to work with us to evolve the content marketing strategy to grow with our business. Better still, they’ve never lost sight of our vision, and we’ve experienced marked growth of inbound enquiry.”</blockquote> </div> </li><li> <div class="testimonial text-center"> <img loading="lazy" decoding="async" width="800" height="800" src="https://www.thewalk.au/media/5376-testimonial-cat.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://www.thewalk.au/media/5376-testimonial-cat.png 800w, https://www.thewalk.au/media/5376-testimonial-cat-300x300.png 300w, https://www.thewalk.au/media/5376-testimonial-cat-150x150.png 150w, https://www.thewalk.au/media/5376-testimonial-cat-768x768.png 768w, https://www.thewalk.au/media/5376-testimonial-cat-60x60.png 60w" sizes="(max-width: 800px) 100vw, 800px" /> <hr> <h5>— Catherine Lee – Marketing Manager</h5> <blockquote>“The Walk Agency is fantastic to work with. A hive of creative genius minds, they help us develop and grow our business, from marketing strategy, to creative executions, to databases and web development. The Walk truly are an extension of my team, staying in touch constantly so we always know what each other is working on. Looking forward to more great projects with The Walk!”</blockquote> </div> </li> </ul> </div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1588036355382"><div class="container"><div class="row"><div class="bottom-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/5903-integrated_marketing.jpg" class="vc_row wpb_row vc_row-fluid equal-height-column dark mobine-top-hide-space vc_custom_1599189064494 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/5903-integrated_marketing.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588079838720"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_icon_element vc_icon_element-outer vc_icon_element-align-center"><div class="vc_icon_element-inner vc_icon_element-color-white vc_icon_element-size-lg vc_icon_element-style- vc_icon_element-background-color-grey" ><span class="vc_icon_element-icon typcn typcn-flash-outline" ></span></div></div> <div class="wpb_text_column wpb_content_element text-white" > <div class="wpb_wrapper"> <h2 style="text-align: center;">The power of integration: how to make your brand memorable</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid boxed boxed--sm bg--white boxed-border-r-10 vc_custom_1589173025662"><div class="wpb_column column_container col-sm-6 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element col--grey" > <div class="wpb_wrapper"> <ol class="feature"> <li>The first step is mapping out your customers’ journey. This involves pinpointing the stages they go through before, during and after making a purchase.</li> <li>Invest in building brand loyalty. This means laying out your values, including the look, feel and tone of your brand. Retaining customers is just as important as getting new ones. Think about your visual assets and how they can be used in different types of media to build your brand over time.</li> <li>Use multiple channels for your campaign, but make sure you tailor your message to both the channel and the point the audience is at in the customer journey. Create awareness with some campaigns (e.g. an eye-catching billboard or a compelling video campaign) and remind customers with others (e.g. targeted ads on social media). For example, a television advert is generally designed to drive sales, so the message must angle towards converting a customer in a short period of time. Sponsorship and influencer marketing, however, is a softer sell and creates brand awareness and association. With consistent branding and visuals, the two are complementary marketing efforts.</li> </ol> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="720" height="801" src="https://www.thewalk.au/media/6014-animated-infographic.gif" class="vc_single_image-img attachment-full" alt="" title="6014-animated-infographic" /></div> </figure> </div> <div class="wpb_single_image wpb_content_element vc_align_left hidden"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1707" height="2560" src="https://www.thewalk.au/media/5903-integrated_marketing_body-img-1.jpg" class="vc_single_image-img attachment-full" alt="" title="5903-integrated_marketing_body-img-1" srcset="https://www.thewalk.au/media/5903-integrated_marketing_body-img-1.jpg 1707w, https://www.thewalk.au/media/5903-integrated_marketing_body-img-1-200x300.jpg 200w, https://www.thewalk.au/media/5903-integrated_marketing_body-img-1-683x1024.jpg 683w, https://www.thewalk.au/media/5903-integrated_marketing_body-img-1-768x1152.jpg 768w, https://www.thewalk.au/media/5903-integrated_marketing_body-img-1-1024x1536.jpg 1024w, https://www.thewalk.au/media/5903-integrated_marketing_body-img-1-1366x2048.jpg 1366w" sizes="(max-width: 1707px) 100vw, 1707px" /></div> </figure> </div> <div class="wpb_raw_code wpb_content_element wpb_raw_html hidden" > <div class="wpb_wrapper"> <!DOCTYPE html> <html> <head>  <style> #animation_container { position:absolute; margin:auto; left:0;right:0; width:360px; } #animation_container canvas,#dom_overlay_container,#animation_container{ max-width:360px; max-height:402px; } </style> <script src="https://code.createjs.com/1.0.0/createjs.min.js"></script> <script src="https://media.thewa.lk/6014/animation/index-responsive-white.js?1599786654256"></script> <script> var canvas, stage, exportRoot, anim_container, dom_overlay_container, fnStartAnimation; function init() { canvas = document.getElementById("canvas"); anim_container = document.getElementById("animation_container"); dom_overlay_container = document.getElementById("dom_overlay_container"); var comp=AdobeAn.getComposition("C2D734806301E8489E4249911975A0A8"); var lib=comp.getLibrary(); handleComplete({},comp); } function handleComplete(evt,comp) { //This function is always called, irrespective of the content. 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We’ll help you discover which channels reduce spend while achieving optimal ROI.</p> <p>Rest assured, we won’t spam you or pass your details onto others. 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But with so many options to choose from, where do you even start?</p> <p>This simple, easy-to-follow guidebook will act as your roadmap to developing a strong integrated marketing strategy. Inside you’ll find everything you need to know to start sharing the right message, at the right time, across the right channels, to build a brand that your customers can trust.</p> <p><a class="btn btn--primary btn--lg" href="/integrated-marketing-guide/"><span class="btn__text">Free download</span></a></p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space flex-box cards-with-angle purple-angle perspectives vc_custom_1654499797643"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Latest perspectives</h2> <p class="text-center lead">Take a look at some of our integrated marketing related articles</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/insights/the-power-of-discovery/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-300x169.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-768x432.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-The-power-of-discovery.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Featured post Insights Perspectives </h6> <div class="card__title"> <h5>The power of discovery</h5> <span>Streamlined marketing with clarity and intelligence for more cost effective results. In an era where marketing landscapes are continually evolving and competition is fierce, many businesses find themselves navigating a dizzying array of self-serve marketing tools and DIY…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>September 2, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/more-than-words-turning-browsers-into-believers/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6491-Thought-leadership-hero-300x169.jpg 300w, https://www.thewalk.au/media/6491-Thought-leadership-hero-768x432.jpg 768w, https://www.thewalk.au/media/6491-Thought-leadership-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6491-Thought-leadership-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>More than words: Turning browsers into believers</h5> <span>Let’s say we could walk into the world of digital marketing. This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jo Edwards • </span> <span>April 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-role-of-earned-media-in-building-brand-credibility-and-reputation/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6424-2-Earned-media-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6424-2-Earned-media-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6424-2-Earned-media-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The role of earned media in building brand credibility and reputation</h5> <span>While there’s a vast array of marketing tactics that can be effective in any given scenario, earned media holds the greatest, most lasting power in influencing action. Leveraging earned media is an important facet of any marketing mix.…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>June 13, 2023</span> </div> </div> </div> </a> </div> </div> </div> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div></div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" 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We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>