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Hyman is the President and Founder of the Institute for Marketing Futurology and Philosophy in Las Cruces, New Mexico. He is also a Distinguished Achievement Professor Emeritus of Marketing at New Mexico State University. He earned a B.S. in psychology from the University of Maryland and an MBA and Ph.D. in marketing from Purdue University. His roughly 135 academic journal articles, 60 conference papers (12 that received a best-paper award), four co-authored/co-edited books, 30 other academic contributions, and 50 non-academic works attest to his writing compulsion. He has served on 16 editorial review boards and as a journal co-editor and associate editor. His research interests include marketing theory, marketing ethics, consumer advertising, survey research methods, philosophical analyses in marketing, and marketing futurology.<br /><br />He is transitioning from full-time faculty to emeritus status on July 1, 2023, in part to further focus on scholarly, society-bettering, and academic service activit<br /><span class="u-fw700">Phone: </span>575-522-8463<br /><b>Address: </b>Institute for Marketing Futurology and Philosophy<br />5260 Redman Road<br />Las Cruces, NM 88001-7556<br /><div class="js-profile-less-about u-linkUnstyled u-tcGrayDarker u-textDecorationUnderline u-displayNone">less</div></div></div><div class="suggested-academics-container"><div class="suggested-academics--header"><p class="ds2-5-body-md-bold">Related Authors</p></div><ul class="suggested-user-card-list"><div class="suggested-user-card"><div class="suggested-user-card__avatar social-profile-avatar-container"><a 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href="/MichaelHyman/CurriculumVitae"><button class="ds2-5-text-link ds2-5-text-link--small" style="font-size: 20px; letter-spacing: 0.8px"><span class="ds2-5-text-link__content">CV</span></button></li><li class="profile-profiles js-social-profiles-container"><i class="fa fa-spin fa-spinner"></i></li></ul></div></div></div><div class="right-panel-container"><div class="user-content-wrapper"><div class="uploads-container" id="social-redesign-work-container"><div class="upload-header"><h2 class="ds2-5-heading-sans-serif-xs">Uploads</h2></div><div class="nav-container backbone-profile-documents-nav hidden-xs"><ul class="nav-tablist" role="tablist"><li class="nav-chip active" role="presentation"><a data-section-name="" data-toggle="tab" href="#all" role="tab">all</a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Books" data-toggle="tab" href="#books" role="tab" title="Books"><span>6</span> <span class="ds2-5-body-sm-bold">Books</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Book-Chapters" data-toggle="tab" href="#bookchapters" role="tab" title="Book Chapters"><span>13</span> <span class="ds2-5-body-sm-bold">Book Chapters</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Book-Reviews" data-toggle="tab" href="#bookreviews" role="tab" title="Book Reviews"><span>4</span> <span class="ds2-5-body-sm-bold">Book Reviews</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Working-Papers" data-toggle="tab" href="#workingpapers" role="tab" title="Working Papers"><span>3</span> <span class="ds2-5-body-sm-bold">Working Papers</span></a></li><li class="nav-chip more-tab" role="presentation"><a class="js-profile-documents-more-tab link-unstyled u-textTruncate" data-toggle="dropdown" role="tab">More  <i class="fa fa-chevron-down"></i></a><ul class="js-profile-documents-more-dropdown dropdown-menu dropdown-menu-right profile-documents-more-dropdown" role="menu"><li role="presentation"><a data-click-track="profile-works-tab" data-section-name="Practitioner-Articles" data-toggle="tab" href="#practitionerarticles" role="tab" style="border: none;"><span>75</span> Practitioner Articles</a></li><li role="presentation"><a data-click-track="profile-works-tab" data-section-name="Conference-Proceedings" data-toggle="tab" href="#conferenceproceedings" role="tab" style="border: none;"><span>30</span> Conference Proceedings</a></li><li role="presentation"><a data-click-track="profile-works-tab" data-section-name="Talks" data-toggle="tab" href="#talks" role="tab" style="border: none;"><span>1</span> Talks</a></li><li role="presentation"><a data-click-track="profile-works-tab" data-section-name="Teaching-Documents" data-toggle="tab" href="#teachingdocuments" role="tab" style="border: none;"><span>3</span> Teaching Documents</a></li><li role="presentation"><a data-click-track="profile-works-tab" data-section-name="Journal-Articles" data-toggle="tab" href="#journalarticles" role="tab" style="border: none;"><span>156</span> Journal Articles</a></li></ul></li></ul></div><div class="divider ds-divider-16" style="margin: 0px;"></div><div class="documents-container backbone-social-profile-documents" style="width: 100%;"><div class="u-taCenter"></div><div class="profile--tab_content_container js-tab-pane tab-pane active" id="all"><div class="profile--tab_heading_container js-section-heading" data-section="Books" id="Books"><h3 class="profile--tab_heading_container">Books by Michael R Hyman</h3></div><div class="js-work-strip profile--work_container" data-work-id="96677475"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/96677475/Marketing_research_kit_for_dummies"><img alt="Research paper thumbnail of Marketing research kit for dummies" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/96677475/Marketing_research_kit_for_dummies">Marketing research kit for dummies</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster a...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what&#x27;s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you&#x27;re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="96677475"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="96677475"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 96677475; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=96677475]").text(description); $(".js-view-count[data-work-id=96677475]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 96677475; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='96677475']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=96677475]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":96677475,"title":"Marketing research kit for dummies","internal_url":"https://www.academia.edu/96677475/Marketing_research_kit_for_dummies","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"SUFla3k5Yk5YRVdpc2JmcTBTaGRKVXpNN1QxaGs1cWJGdTNqb1lDbFFPWT0tLVBLS1NPdk1GMTdnc0Z3SWhCTEx6VHc9PQ==--d00f0625566763bf90c814351e16bf8d7cd721b6"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="1472005"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/1472005/Marketing_research_kit_for_dummies"><img alt="Research paper thumbnail of Marketing research kit for dummies" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/1472005/Marketing_research_kit_for_dummies">Marketing research kit for dummies</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The tools you need to identify, obtain, record, and analyze data <br />Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. <br /> <br />Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. <br /> <br />Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups <br /> <br />Fully explains the process of sampling, analyzing data, and reporting results <br /> <br />Features tips on developing questionnaires for face-to-face, Internet, and postal surveys <br /> <br />Helps you keep an eye on your competition and analyze their results <br /> <br />When money is tight and everything is on the line, you need to make sure you've done your homework. 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</script> <div class="js-work-strip profile--work_container" data-work-id="39841271"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/39841271/A_study_of_geographic_mobility_and_motility_as_they_relate_to_marketing"><img alt="Research paper thumbnail of A study of geographic mobility and motility as they relate to marketing" class="work-thumbnail" src="https://attachments.academia-assets.com/60030475/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/39841271/A_study_of_geographic_mobility_and_motility_as_they_relate_to_marketing">A study of geographic mobility and motility as they relate to marketing</a></div><div class="wp-workCard_item"><span>Purdue University Dissertation</span><span>, 1984</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b4fb5e44ce732dbc6de18480df33f0c1" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60030475,"asset_id":39841271,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60030475/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="39841271"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="39841271"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 39841271; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="profile--tab_heading_container js-section-heading" data-section="Book Chapters" id="Book Chapters"><h3 class="profile--tab_heading_container">Book Chapters by Michael R Hyman</h3></div><div class="js-work-strip profile--work_container" data-work-id="4453503"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453503/A_review_of_ethnic_identity_in_advertising"><img alt="Research paper thumbnail of A review of ethnic identity in advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/31877895/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453503/A_review_of_ethnic_identity_in_advertising">A review of ethnic identity in advertising</a></div><div class="wp-workCard_item"><span>Wiley international encyclopedia of marketing, volume 4</span><span>, 2010</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Published research on ethnic identity in advertising differs by underlying theoretical framework,...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Published research on ethnic identity in advertising differs by underlying theoretical framework, measurement type (i.e., single-item measure versus multi-item scale), study design (i.e., experiment versus survey), and diversity of respondent sample. A meta-analysis indicates that ethnic identity effects are higher for atheoretical studies that relied on single-item measures, experimental designs, and less diverse samples. For ethnically resonant ads, attitudes toward both actor(s)/model(s) and the ad moderate brand attitudes. Overall, ethnic identity influences several commonly studied attitudinal and purchase-intention outcomes.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="14a19d4fed0f71903e8fd6cce31aa15e" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877895,"asset_id":4453503,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877895/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453503"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453503"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453503; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4453503]").text(description); $(".js-view-count[data-work-id=4453503]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4453503; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4453503']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="87624201"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/87624201/A_solidarity_care_ethics_and_human_flourishing_approach_to_the_Covid_19_pandemic_A_U_K_perspective"><img alt="Research paper thumbnail of A solidarity-care ethics and human flourishing approach to the Covid-19 pandemic: A U.K. perspective" class="work-thumbnail" src="https://attachments.academia-assets.com/91782765/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/87624201/A_solidarity_care_ethics_and_human_flourishing_approach_to_the_Covid_19_pandemic_A_U_K_perspective">A solidarity-care ethics and human flourishing approach to the Covid-19 pandemic: A U.K. perspective</a></div><div class="wp-workCard_item"><span>The Community, Economy, and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic </span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The Covid-19 pandemic illustrates that standard assessments of human well-being fail in the face ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The Covid-19 pandemic illustrates that standard assessments of human well-being fail in the face of substantial social disruptions. To overcome this problem, we focused on two human flourishing frameworks: the Shultz et al. (2017) macromarketing framework and the Shabbir et al. (2021) solidarity-care framework. As these frameworks share commensurable theoretical assumptions, we fused them. We then used the fused framework to evaluate how the U.K.'s Covid-19 responses affected community flourishing. Specifically, we examined the effect of two competing social forces-Brexit and the Black Lives Matter movement-on pulling Britons toward a flourishing or distressed community.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fa4a6f9074ffa973e7dbacf977598f89" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":91782765,"asset_id":87624201,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/91782765/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="87624201"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="87624201"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 87624201; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4453499"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453499/A_tribute_an_old_challenge_revisited_and_an_amplification"><img alt="Research paper thumbnail of A tribute, an old challenge revisited, and an amplification" class="work-thumbnail" src="https://attachments.academia-assets.com/31877904/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453499/A_tribute_an_old_challenge_revisited_and_an_amplification">A tribute, an old challenge revisited, and an amplification</a></div><div class="wp-workCard_item"><span>Legends in marketing: Shelby D. Hunt</span><span>, 2011</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="cea602b13dd68dc1814ea4e31ef2b26c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877904,"asset_id":4453499,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877904/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453499"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453499"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453499; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4453499]").text(description); $(".js-view-count[data-work-id=4453499]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4453499; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4453499']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "cea602b13dd68dc1814ea4e31ef2b26c" } } $('.js-work-strip[data-work-id=4453499]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":4453499,"title":"A tribute, an old challenge revisited, and an amplification","internal_url":"https://www.academia.edu/4453499/A_tribute_an_old_challenge_revisited_and_an_amplification","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"RFJEYWJRYW9RTCtrblNYcGozbnI0TGQ2RjJmblI4V1E3K3dEemRvbUdOND0tLTg5Slo0SittL3Z5VUcvNmZTR0dDaFE9PQ==--73fe4f85ca5e54c1fa951c6409e78e1687bf4599"},"attachments":[{"id":31877904,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/31877904/thumbnails/1.jpg","file_name":"Hyman_Tribute_to_Hunt.pdf","download_url":"https://www.academia.edu/attachments/31877904/download_file","bulk_download_file_name":"A_tribute_an_old_challenge_revisited_and.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/31877904/Hyman_Tribute_to_Hunt-libre.pdf?1392477128=\u0026response-content-disposition=attachment%3B+filename%3DA_tribute_an_old_challenge_revisited_and.pdf\u0026Expires=1740513390\u0026Signature=SigeD9k1gz0N-JcaLEsNTjI9pyJReUM284Nbi3vZ9XGgEUwKiPi6zqZhGnxM-V0lIkuCDa13cwmlWH1Jkhf5jg~e02nKblZ3CxJaprQyhUAzjrQw56WChwwILOe6L4kQZcCWLKu2fU3Jk69XLmuNnSc65mpdFOedBbR50j1AqmBNoAopb5182XlMJDPZd4kv5ra2MDxCEILws0KC5eT-fvDWEKq9cM0I9HYUirwUPZHADeQMFBol45EeEbB0mmXdVJtzJl1USj9i89qoKV00XEiJhiIknMqdXFC6EWouy0zwIRSAlz-bDjTquAS2ftRidgOjFk-~Fj1zEm52QiV1xQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4453478"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453478/Adjusting_prices_for_externalities"><img alt="Research paper thumbnail of Adjusting prices for externalities" class="work-thumbnail" src="https://attachments.academia-assets.com/31877890/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453478/Adjusting_prices_for_externalities">Adjusting prices for externalities</a></div><div class="wp-workCard_item"><span>Sustainable marketing: A strategic approach to social responsibility</span><span>, 2012</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Pricing goods and services is, in and of itself, a daunting task. When organisations add external...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Pricing goods and services is, in and of itself, a daunting task. When organisations add externalities -the 'benefits or costs generated as an unintended by-product of an economic activity and where no compensation takes place' (Owen 2004, p. 129) -to their pricing deliberations, the task becomes even more onerous. Nonetheless, adjusting prices for externalities is critical to ensuring a habitable environment for future generations and the optimal economic incentives for eco-friendly innovation. In this chapter, we present a framework for setting prices that promotes maximum environmental and societal benefit. Our exposition proceeds as follows. We begin by examining the difficulties associated with assigning a monetary value to externalities. Next, we discuss allocating the externality cost burden to determine how, when, and who should incur it. Finally, we offer six questions -grounded in a cradle to grave pricing framework -to help structure thinking about externalities.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="45407541db85dd75ca0b487371d36830" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877890,"asset_id":4453478,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877890/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453478"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453478"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453478; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4453478]").text(description); $(".js-view-count[data-work-id=4453478]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4453478; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4453478']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "45407541db85dd75ca0b487371d36830" } } $('.js-work-strip[data-work-id=4453478]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":4453478,"title":"Adjusting prices for externalities","internal_url":"https://www.academia.edu/4453478/Adjusting_prices_for_externalities","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"MXJERkZMT1JVZFE0TktZRWlUVWl1WUd2Z21aOEV3TVFLZFJhZWZLRkIxVT0tLXpaZVhyTzl1c2NIcHIzejNzbEtrV2c9PQ==--2214a9555ba6ee6a75daf76db88850060c362284"},"attachments":[{"id":31877890,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/31877890/thumbnails/1.jpg","file_name":"Connor_Hyman_Pricing_Externalities.pdf","download_url":"https://www.academia.edu/attachments/31877890/download_file","bulk_download_file_name":"Adjusting_prices_for_externalities.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/31877890/Connor_Hyman_Pricing_Externalities-libre.pdf?1391511476=\u0026response-content-disposition=attachment%3B+filename%3DAdjusting_prices_for_externalities.pdf\u0026Expires=1740513390\u0026Signature=bLJUlC6eQ0Dg3h6UClLbuEf1WV57phJDAdxLeH3gyAzfNzrva13f86DWikOVrtp2wHr1VUqiK0tWywQJGee-uLOcXev~SDMkVmrH~C1fmLLG-EF5V28SRTI-XMRnET-ctQgcfdVUB4ZAczkzpe0f09uoAznL~~6e9PemSreh96BV5enp0NWBrYx4GjuXfYTMl74k63gKNaVW4SFh9VB-SZyh8jyqWiDWhnOgYX0I4ZqdpCRwMST8UaQSNKgc0Vmex4Yw5QRql9~uOAeKoHDTpVHklmkkvQ1q69ZDgPokps8DnLDcMRE3p7QZFFsKKqCN46hz1JnyGlu0g2VjqppTqA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4471285"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4471285/Advertising_ethics_It_s_more_than_avoiding_deception_and_protecting_children"><img alt="Research paper thumbnail of Advertising ethics: It’s more than avoiding deception and protecting children" class="work-thumbnail" src="https://attachments.academia-assets.com/31877875/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4471285/Advertising_ethics_It_s_more_than_avoiding_deception_and_protecting_children">Advertising ethics: It’s more than avoiding deception and protecting children</a></div><div class="wp-workCard_item"><span>Advertising Research: The Internet, Consumer Behavior, and Strategy</span><span>, 2000</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="be11d898e7745124ba350c440a2779e2" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877875,"asset_id":4471285,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877875/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4471285"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4471285"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4471285; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4471285]").text(description); $(".js-view-count[data-work-id=4471285]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4471285; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4471285']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="37294040"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/37294040/Big_data"><img alt="Research paper thumbnail of Big data" class="work-thumbnail" src="https://attachments.academia-assets.com/57249527/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/37294040/Big_data">Big data</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://nmsu.academia.edu/MichaelHyman">Michael R Hyman</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://risd.academia.edu/OliviaJebet">Olivia Jebet</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This chapter reviews research on the emergence of big data and its influence on marketing researc...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This chapter reviews research on the emergence of big data and its influence on marketing research. Big data is defined as datasets that could not be perceived, acquired, managed, and processed by traditional IT and software/hardware tools within a tolerable time. Examples of tools used in big data marketing research are cloud computing, machine learning, cognitive computing, multimedia analytics, social media analytics, social network analytics, and gamification. We review how marketing researchers can use these tools to gain insights from big data, discuss novel applications of big data, and suggest ideas for transitioning from small data to big data research. The learning objectives for this chapter are as follows:</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4aab5dc9106325ad1161449de7b268d7" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":57249527,"asset_id":37294040,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/57249527/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="37294040"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="37294040"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 37294040; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=37294040]").text(description); $(".js-view-count[data-work-id=37294040]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 37294040; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='37294040']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="112211537"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/112211537/Big_data"><img alt="Research paper thumbnail of Big data" class="work-thumbnail" src="https://attachments.academia-assets.com/110527787/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/112211537/Big_data">Big data</a></div><div class="wp-workCard_item"><span>Routledge eBooks</span><span>, Dec 7, 2018</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The learning objectives for this chapter are as follows: 1. Defi ne big data and describe assumpt...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The learning objectives for this chapter are as follows: 1. Defi ne big data and describe assumptions about it. 2. Describe processes for extracting insights from big data. 3. Explain and illustrate current big data use, especially in marketing research. 4. Appraise emerging research in big data analytics. 5. Recognize dimensions for troubleshooting the transition from small data to big data. and 6. Apply chapter content to conceptual exercises about big data. What Is Big Data? Historically, marketing researchers and analysts have relied on two types of data: primary data and secondary data. Primary data are collected to answer specifi c research questions like "What new features do our customers want added to our product?" Although primary data are customizable, they also are expensive to obtain. They are collected from a small subset (i.e., sample) of the relevant population; for example, new parents are the relevant population for home childproofi ng products. Generally, primary data are collected via surveys or experiments (e.g., testing how sales increase or decrease in response to price changes). Unlike primary data, which is collected for a specifi c and immediate research need, secondary data already exist. Secondary data are data gathered and recorded by someone else prior to and for a purpose other than answering a current research question. The four types of such data, which are often historical and 6</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="8c2e7cd6465dd87cefa94b9b938c8c62" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":110527787,"asset_id":112211537,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/110527787/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="112211537"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="112211537"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 112211537; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032340"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032340/Creating_a_values_driven_organization"><img alt="Research paper thumbnail of Creating a values driven organization" class="work-thumbnail" src="https://attachments.academia-assets.com/31572260/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032340/Creating_a_values_driven_organization">Creating a values driven organization</a></div><div class="wp-workCard_item"><span>Rights, relationships, & responsibilities: Business ethics and social impact management, volume 1</span><span>, 2003</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2d6aecbce66b04ecb5c6ef91af004370" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572260,"asset_id":4032340,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572260/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032340"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032340"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032340; 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window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=23043030]").text(description); $(".js-view-count[data-work-id=23043030]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 23043030; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='23043030']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="126327725"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/126327725/Freeing_social_and_medical_scientists_from_the_replication_crisis"><img alt="Research paper thumbnail of Freeing social and medical scientists from the replication crisis" class="work-thumbnail" src="https://attachments.academia-assets.com/120221821/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/126327725/Freeing_social_and_medical_scientists_from_the_replication_crisis">Freeing social and medical scientists from the replication crisis</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Most proposed remedies to the social and medical sciences' 'replication crisis', like more open a...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Most proposed remedies to the social and medical sciences' 'replication crisis', like more open and transparent research, more published conceptual and exact/direct/close replication studies, or more demanding manuscript requirements and peer reviews, are problematic because they are beatable and excessively burden researchers. Thus, they are poor candidates for boosting low replication rates. Instead, the net benefits suggest that social and medical scientists should develop artificial intelligence and machine learning algorithms for screening publications, avoid lax scale creation and use practices, and create a professional culture of trust.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="a5fe3f29ddb0e3a7bd707b51e748de14" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":120221821,"asset_id":126327725,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/120221821/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="126327725"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="126327725"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 126327725; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=126327725]").text(description); $(".js-view-count[data-work-id=126327725]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 126327725; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='126327725']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "a5fe3f29ddb0e3a7bd707b51e748de14" } } $('.js-work-strip[data-work-id=126327725]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":126327725,"title":"Freeing social and medical scientists from the replication crisis","internal_url":"https://www.academia.edu/126327725/Freeing_social_and_medical_scientists_from_the_replication_crisis","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"a2pYMkZsWkdvdlB6b0hwbmFOTHZuL2d3Rnl6R2lxb1ZITVZUdi9YQ0t2QT0tLWZ4R0hjaHIwZFU5TkxMeHYvU1lDVVE9PQ==--e5c91b8eab4202827379fa258f55abf84155aab6"},"attachments":[{"id":120221821,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/120221821/thumbnails/1.jpg","file_name":"BookChapteronReplicationCrisisandEthicsself_archivedraft2_6_24.pdf","download_url":"https://www.academia.edu/attachments/120221821/download_file","bulk_download_file_name":"Freeing_social_and_medical_scientists_fr.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/120221821/BookChapteronReplicationCrisisandEthicsself_archivedraft2_6_24.pdf?1734234269=\u0026response-content-disposition=attachment%3B+filename%3DFreeing_social_and_medical_scientists_fr.pdf\u0026Expires=1740513390\u0026Signature=XIw5tCysxiyy~NtmKmTf1EKUAYEPeV6WUjbvYfSw~dCD~xMK2uiQ7E1DiiWsYcEhzjblUlE6Y6qOWHA6GZrHiCqh76UmXSSIeSuUGucY3RV31rZSjKTJDAc8Bp-b09t5-oSmhD8y~j8EwIgbj8gT2UjPf6dpDQyqGyX6gOlvEXA3EzwS2T-GGtuiEwhXaC7vq6wBMoZnDG5lRBvMekkhwA78rR8BrsUlaV7XYlz181pACc4rZufAiy5vMpE4ecezkC2MCyQ2tSWCcJepiuh7Lrj3rtOGzaNO7haB-IL~-2rthvm1PEYyebrPVGUNKwNm8mBHcB8z8v58jILVdcbl8g__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="23344547"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/23344547/Measuring_systems_of_virtue_development"><img alt="Research paper thumbnail of Measuring systems of virtue development" class="work-thumbnail" src="https://attachments.academia-assets.com/43800877/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/23344547/Measuring_systems_of_virtue_development">Measuring systems of virtue development</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">We focus on virtue ethics measures for business academicians and practitioners. Despite virtue et...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">We focus on virtue ethics measures for business academicians and practitioners. Despite virtue ethics' long history, virtue ethics scale development is a somewhat new field. Here, we introduce conceptualizations of virtue ethics and the attributes that define it, including three challenges to developing virtue ethics scales: subjectivity (virtues are person specific), cultural relativism (a globally recognized set of virtues may not exist), and psychological ego (people's programming dictates responses to stimuli). Next, we discuss the psychology literature on which many virtue ethics scales are based and attempts to measure personal and group virtue ethics. Finally, we delineate challenges to virtue ethics scale development and best practices for avoiding social desirability and acquiescence bias.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="09d4038290d8cf91570c2b9f004b9d7a" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":43800877,"asset_id":23344547,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/43800877/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="23344547"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="23344547"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 23344547; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="40661996"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/40661996/Shaping_junior_co_authors_scholarly_stories"><img alt="Research paper thumbnail of Shaping junior co-authors' scholarly stories" class="work-thumbnail" src="https://attachments.academia-assets.com/60946189/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/40661996/Shaping_junior_co_authors_scholarly_stories">Shaping junior co-authors' scholarly stories</a></div><div class="wp-workCard_item"><span>Business Storytelling, Science, and Statistics</span><span>, 2020</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fd1ef364f0674f375959151cbf826cc9" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60946189,"asset_id":40661996,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60946189/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="40661996"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="40661996"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40661996; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4453522"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453522/The_geographically_mobile_consumer_A_conceptual_framework_for_retail_management_and_patronage_theory_development"><img alt="Research paper thumbnail of The geographically mobile consumer: A conceptual framework for retail management and patronage theory development" class="work-thumbnail" src="https://attachments.academia-assets.com/36966099/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453522/The_geographically_mobile_consumer_A_conceptual_framework_for_retail_management_and_patronage_theory_development">The geographically mobile consumer: A conceptual framework for retail management and patronage theory development</a></div><div class="wp-workCard_item"><span>Patronage behavior and retail management</span><span>, 1982</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="93493d0e6fc2878802309db15c8ba737" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":36966099,"asset_id":4453522,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/36966099/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453522"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453522"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453522; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="profile--tab_heading_container js-section-heading" data-section="Book Reviews" id="Book Reviews"><h3 class="profile--tab_heading_container">Book Reviews by Michael R Hyman</h3></div><div class="js-work-strip profile--work_container" data-work-id="4032348"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032348/Book_review_Anti_trust_economics_on_trial_A_dialogue_on_the_new_laissez_faire"><img alt="Research paper thumbnail of Book review: Anti-trust economics on trial: A dialogue on the new laissez-faire" class="work-thumbnail" src="https://attachments.academia-assets.com/31572268/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032348/Book_review_Anti_trust_economics_on_trial_A_dialogue_on_the_new_laissez_faire">Book review: Anti-trust economics on trial: A dialogue on the new laissez-faire</a></div><div class="wp-workCard_item"><span>Journal of Marketing</span><span>, 1993</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="ee57d10a1bbc0eadef89b41dfc3ad2d2" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572268,"asset_id":4032348,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572268/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032348"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032348"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032348; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="191720" id="books"><div class="js-work-strip profile--work_container" data-work-id="96677475"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/96677475/Marketing_research_kit_for_dummies"><img alt="Research paper thumbnail of Marketing research kit for dummies" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/96677475/Marketing_research_kit_for_dummies">Marketing research kit for dummies</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster a...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what&#x27;s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you&#x27;re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="96677475"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="96677475"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 96677475; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=96677475]").text(description); $(".js-view-count[data-work-id=96677475]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 96677475; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='96677475']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=96677475]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":96677475,"title":"Marketing research kit for dummies","internal_url":"https://www.academia.edu/96677475/Marketing_research_kit_for_dummies","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"SUFla3k5Yk5YRVdpc2JmcTBTaGRKVXpNN1QxaGs1cWJGdTNqb1lDbFFPWT0tLVBLS1NPdk1GMTdnc0Z3SWhCTEx6VHc9PQ==--d00f0625566763bf90c814351e16bf8d7cd721b6"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="1472005"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/1472005/Marketing_research_kit_for_dummies"><img alt="Research paper thumbnail of Marketing research kit for dummies" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/1472005/Marketing_research_kit_for_dummies">Marketing research kit for dummies</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The tools you need to identify, obtain, record, and analyze data <br />Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. <br /> <br />Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. <br /> <br />Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups <br /> <br />Fully explains the process of sampling, analyzing data, and reporting results <br /> <br />Features tips on developing questionnaires for face-to-face, Internet, and postal surveys <br /> <br />Helps you keep an eye on your competition and analyze their results <br /> <br />When money is tight and everything is on the line, you need to make sure you've done your homework. 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} }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4453463"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/4453463/Philosophy_of_marketing_Five_volume_set_"><img alt="Research paper thumbnail of Philosophy of marketing (Five-volume set)" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/4453463/Philosophy_of_marketing_Five_volume_set_">Philosophy of marketing (Five-volume set)</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453463"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453463"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453463; 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</script> <div class="js-work-strip profile--work_container" data-work-id="39841271"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/39841271/A_study_of_geographic_mobility_and_motility_as_they_relate_to_marketing"><img alt="Research paper thumbnail of A study of geographic mobility and motility as they relate to marketing" class="work-thumbnail" src="https://attachments.academia-assets.com/60030475/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/39841271/A_study_of_geographic_mobility_and_motility_as_they_relate_to_marketing">A study of geographic mobility and motility as they relate to marketing</a></div><div class="wp-workCard_item"><span>Purdue University Dissertation</span><span>, 1984</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b4fb5e44ce732dbc6de18480df33f0c1" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60030475,"asset_id":39841271,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60030475/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="39841271"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="39841271"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 39841271; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=39841271]").text(description); $(".js-view-count[data-work-id=39841271]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 39841271; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='39841271']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="728791" id="bookchapters"><div class="js-work-strip profile--work_container" data-work-id="4453503"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453503/A_review_of_ethnic_identity_in_advertising"><img alt="Research paper thumbnail of A review of ethnic identity in advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/31877895/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453503/A_review_of_ethnic_identity_in_advertising">A review of ethnic identity in advertising</a></div><div class="wp-workCard_item"><span>Wiley international encyclopedia of marketing, volume 4</span><span>, 2010</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Published research on ethnic identity in advertising differs by underlying theoretical framework,...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Published research on ethnic identity in advertising differs by underlying theoretical framework, measurement type (i.e., single-item measure versus multi-item scale), study design (i.e., experiment versus survey), and diversity of respondent sample. A meta-analysis indicates that ethnic identity effects are higher for atheoretical studies that relied on single-item measures, experimental designs, and less diverse samples. For ethnically resonant ads, attitudes toward both actor(s)/model(s) and the ad moderate brand attitudes. Overall, ethnic identity influences several commonly studied attitudinal and purchase-intention outcomes.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="14a19d4fed0f71903e8fd6cce31aa15e" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877895,"asset_id":4453503,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877895/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453503"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453503"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453503; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4453503]").text(description); $(".js-view-count[data-work-id=4453503]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4453503; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4453503']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="87624201"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/87624201/A_solidarity_care_ethics_and_human_flourishing_approach_to_the_Covid_19_pandemic_A_U_K_perspective"><img alt="Research paper thumbnail of A solidarity-care ethics and human flourishing approach to the Covid-19 pandemic: A U.K. perspective" class="work-thumbnail" src="https://attachments.academia-assets.com/91782765/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/87624201/A_solidarity_care_ethics_and_human_flourishing_approach_to_the_Covid_19_pandemic_A_U_K_perspective">A solidarity-care ethics and human flourishing approach to the Covid-19 pandemic: A U.K. perspective</a></div><div class="wp-workCard_item"><span>The Community, Economy, and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic </span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The Covid-19 pandemic illustrates that standard assessments of human well-being fail in the face ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The Covid-19 pandemic illustrates that standard assessments of human well-being fail in the face of substantial social disruptions. To overcome this problem, we focused on two human flourishing frameworks: the Shultz et al. (2017) macromarketing framework and the Shabbir et al. (2021) solidarity-care framework. As these frameworks share commensurable theoretical assumptions, we fused them. We then used the fused framework to evaluate how the U.K.'s Covid-19 responses affected community flourishing. Specifically, we examined the effect of two competing social forces-Brexit and the Black Lives Matter movement-on pulling Britons toward a flourishing or distressed community.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fa4a6f9074ffa973e7dbacf977598f89" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":91782765,"asset_id":87624201,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/91782765/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="87624201"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="87624201"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 87624201; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4453499"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453499/A_tribute_an_old_challenge_revisited_and_an_amplification"><img alt="Research paper thumbnail of A tribute, an old challenge revisited, and an amplification" class="work-thumbnail" src="https://attachments.academia-assets.com/31877904/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453499/A_tribute_an_old_challenge_revisited_and_an_amplification">A tribute, an old challenge revisited, and an amplification</a></div><div class="wp-workCard_item"><span>Legends in marketing: Shelby D. Hunt</span><span>, 2011</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="cea602b13dd68dc1814ea4e31ef2b26c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877904,"asset_id":4453499,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877904/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453499"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453499"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453499; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4453499]").text(description); $(".js-view-count[data-work-id=4453499]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4453499; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4453499']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4453478"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453478/Adjusting_prices_for_externalities"><img alt="Research paper thumbnail of Adjusting prices for externalities" class="work-thumbnail" src="https://attachments.academia-assets.com/31877890/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453478/Adjusting_prices_for_externalities">Adjusting prices for externalities</a></div><div class="wp-workCard_item"><span>Sustainable marketing: A strategic approach to social responsibility</span><span>, 2012</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Pricing goods and services is, in and of itself, a daunting task. When organisations add external...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Pricing goods and services is, in and of itself, a daunting task. When organisations add externalities -the 'benefits or costs generated as an unintended by-product of an economic activity and where no compensation takes place' (Owen 2004, p. 129) -to their pricing deliberations, the task becomes even more onerous. Nonetheless, adjusting prices for externalities is critical to ensuring a habitable environment for future generations and the optimal economic incentives for eco-friendly innovation. In this chapter, we present a framework for setting prices that promotes maximum environmental and societal benefit. Our exposition proceeds as follows. We begin by examining the difficulties associated with assigning a monetary value to externalities. Next, we discuss allocating the externality cost burden to determine how, when, and who should incur it. Finally, we offer six questions -grounded in a cradle to grave pricing framework -to help structure thinking about externalities.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="45407541db85dd75ca0b487371d36830" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877890,"asset_id":4453478,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877890/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453478"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453478"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453478; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4471285"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4471285/Advertising_ethics_It_s_more_than_avoiding_deception_and_protecting_children"><img alt="Research paper thumbnail of Advertising ethics: It’s more than avoiding deception and protecting children" class="work-thumbnail" src="https://attachments.academia-assets.com/31877875/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4471285/Advertising_ethics_It_s_more_than_avoiding_deception_and_protecting_children">Advertising ethics: It’s more than avoiding deception and protecting children</a></div><div class="wp-workCard_item"><span>Advertising Research: The Internet, Consumer Behavior, and Strategy</span><span>, 2000</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="be11d898e7745124ba350c440a2779e2" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31877875,"asset_id":4471285,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31877875/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4471285"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4471285"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4471285; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="37294040"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/37294040/Big_data"><img alt="Research paper thumbnail of Big data" class="work-thumbnail" src="https://attachments.academia-assets.com/57249527/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/37294040/Big_data">Big data</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://nmsu.academia.edu/MichaelHyman">Michael R Hyman</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://risd.academia.edu/OliviaJebet">Olivia Jebet</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This chapter reviews research on the emergence of big data and its influence on marketing researc...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This chapter reviews research on the emergence of big data and its influence on marketing research. Big data is defined as datasets that could not be perceived, acquired, managed, and processed by traditional IT and software/hardware tools within a tolerable time. Examples of tools used in big data marketing research are cloud computing, machine learning, cognitive computing, multimedia analytics, social media analytics, social network analytics, and gamification. We review how marketing researchers can use these tools to gain insights from big data, discuss novel applications of big data, and suggest ideas for transitioning from small data to big data research. The learning objectives for this chapter are as follows:</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4aab5dc9106325ad1161449de7b268d7" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":57249527,"asset_id":37294040,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/57249527/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="37294040"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="37294040"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 37294040; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=37294040]").text(description); $(".js-view-count[data-work-id=37294040]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 37294040; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='37294040']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="112211537"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/112211537/Big_data"><img alt="Research paper thumbnail of Big data" class="work-thumbnail" src="https://attachments.academia-assets.com/110527787/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/112211537/Big_data">Big data</a></div><div class="wp-workCard_item"><span>Routledge eBooks</span><span>, Dec 7, 2018</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The learning objectives for this chapter are as follows: 1. Defi ne big data and describe assumpt...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The learning objectives for this chapter are as follows: 1. Defi ne big data and describe assumptions about it. 2. Describe processes for extracting insights from big data. 3. Explain and illustrate current big data use, especially in marketing research. 4. Appraise emerging research in big data analytics. 5. Recognize dimensions for troubleshooting the transition from small data to big data. and 6. Apply chapter content to conceptual exercises about big data. What Is Big Data? Historically, marketing researchers and analysts have relied on two types of data: primary data and secondary data. Primary data are collected to answer specifi c research questions like "What new features do our customers want added to our product?" Although primary data are customizable, they also are expensive to obtain. They are collected from a small subset (i.e., sample) of the relevant population; for example, new parents are the relevant population for home childproofi ng products. Generally, primary data are collected via surveys or experiments (e.g., testing how sales increase or decrease in response to price changes). Unlike primary data, which is collected for a specifi c and immediate research need, secondary data already exist. Secondary data are data gathered and recorded by someone else prior to and for a purpose other than answering a current research question. The four types of such data, which are often historical and 6</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="8c2e7cd6465dd87cefa94b9b938c8c62" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":110527787,"asset_id":112211537,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/110527787/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="112211537"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="112211537"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 112211537; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032340"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032340/Creating_a_values_driven_organization"><img alt="Research paper thumbnail of Creating a values driven organization" class="work-thumbnail" src="https://attachments.academia-assets.com/31572260/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032340/Creating_a_values_driven_organization">Creating a values driven organization</a></div><div class="wp-workCard_item"><span>Rights, relationships, & responsibilities: Business ethics and social impact management, volume 1</span><span>, 2003</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2d6aecbce66b04ecb5c6ef91af004370" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572260,"asset_id":4032340,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572260/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032340"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032340"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032340; 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window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=23043030]").text(description); $(".js-view-count[data-work-id=23043030]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 23043030; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='23043030']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="126327725"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/126327725/Freeing_social_and_medical_scientists_from_the_replication_crisis"><img alt="Research paper thumbnail of Freeing social and medical scientists from the replication crisis" class="work-thumbnail" src="https://attachments.academia-assets.com/120221821/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/126327725/Freeing_social_and_medical_scientists_from_the_replication_crisis">Freeing social and medical scientists from the replication crisis</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Most proposed remedies to the social and medical sciences' 'replication crisis', like more open a...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Most proposed remedies to the social and medical sciences' 'replication crisis', like more open and transparent research, more published conceptual and exact/direct/close replication studies, or more demanding manuscript requirements and peer reviews, are problematic because they are beatable and excessively burden researchers. Thus, they are poor candidates for boosting low replication rates. Instead, the net benefits suggest that social and medical scientists should develop artificial intelligence and machine learning algorithms for screening publications, avoid lax scale creation and use practices, and create a professional culture of trust.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="a5fe3f29ddb0e3a7bd707b51e748de14" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":120221821,"asset_id":126327725,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/120221821/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="126327725"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="126327725"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 126327725; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=126327725]").text(description); $(".js-view-count[data-work-id=126327725]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 126327725; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='126327725']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "a5fe3f29ddb0e3a7bd707b51e748de14" } } $('.js-work-strip[data-work-id=126327725]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":126327725,"title":"Freeing social and medical scientists from the replication crisis","internal_url":"https://www.academia.edu/126327725/Freeing_social_and_medical_scientists_from_the_replication_crisis","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"a2pYMkZsWkdvdlB6b0hwbmFOTHZuL2d3Rnl6R2lxb1ZITVZUdi9YQ0t2QT0tLWZ4R0hjaHIwZFU5TkxMeHYvU1lDVVE9PQ==--e5c91b8eab4202827379fa258f55abf84155aab6"},"attachments":[{"id":120221821,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/120221821/thumbnails/1.jpg","file_name":"BookChapteronReplicationCrisisandEthicsself_archivedraft2_6_24.pdf","download_url":"https://www.academia.edu/attachments/120221821/download_file","bulk_download_file_name":"Freeing_social_and_medical_scientists_fr.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/120221821/BookChapteronReplicationCrisisandEthicsself_archivedraft2_6_24.pdf?1734234269=\u0026response-content-disposition=attachment%3B+filename%3DFreeing_social_and_medical_scientists_fr.pdf\u0026Expires=1740513390\u0026Signature=XIw5tCysxiyy~NtmKmTf1EKUAYEPeV6WUjbvYfSw~dCD~xMK2uiQ7E1DiiWsYcEhzjblUlE6Y6qOWHA6GZrHiCqh76UmXSSIeSuUGucY3RV31rZSjKTJDAc8Bp-b09t5-oSmhD8y~j8EwIgbj8gT2UjPf6dpDQyqGyX6gOlvEXA3EzwS2T-GGtuiEwhXaC7vq6wBMoZnDG5lRBvMekkhwA78rR8BrsUlaV7XYlz181pACc4rZufAiy5vMpE4ecezkC2MCyQ2tSWCcJepiuh7Lrj3rtOGzaNO7haB-IL~-2rthvm1PEYyebrPVGUNKwNm8mBHcB8z8v58jILVdcbl8g__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="23344547"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/23344547/Measuring_systems_of_virtue_development"><img alt="Research paper thumbnail of Measuring systems of virtue development" class="work-thumbnail" src="https://attachments.academia-assets.com/43800877/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/23344547/Measuring_systems_of_virtue_development">Measuring systems of virtue development</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">We focus on virtue ethics measures for business academicians and practitioners. Despite virtue et...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">We focus on virtue ethics measures for business academicians and practitioners. Despite virtue ethics' long history, virtue ethics scale development is a somewhat new field. Here, we introduce conceptualizations of virtue ethics and the attributes that define it, including three challenges to developing virtue ethics scales: subjectivity (virtues are person specific), cultural relativism (a globally recognized set of virtues may not exist), and psychological ego (people's programming dictates responses to stimuli). Next, we discuss the psychology literature on which many virtue ethics scales are based and attempts to measure personal and group virtue ethics. Finally, we delineate challenges to virtue ethics scale development and best practices for avoiding social desirability and acquiescence bias.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="09d4038290d8cf91570c2b9f004b9d7a" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":43800877,"asset_id":23344547,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/43800877/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="23344547"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="23344547"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 23344547; 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In fact, the variety of topics included in this set of books and reviews bears witness to this complexity. While some of the texts are centered on questions of international marketing from a U.S. perspective, others look at the issue through multicultural and multidisciplinary eyes. The often neglected area of international services marketing is also overviewed. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="945124" id="workingpapers"><div class="js-work-strip profile--work_container" data-work-id="6342573"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/6342573/Children_and_advertising_The_influence_of_cognitive_development_models_on_research_questions_and_results_Working_Paper_"><img alt="Research paper thumbnail of Children and advertising: The influence of cognitive development models on research questions and results (Working Paper)" class="work-thumbnail" src="https://attachments.academia-assets.com/33170031/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/6342573/Children_and_advertising_The_influence_of_cognitive_development_models_on_research_questions_and_results_Working_Paper_">Children and advertising: The influence of cognitive development models on research questions and results (Working Paper)</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Despite more than two decades of research on children and advertising, a consensus among research...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Despite more than two decades of research on children and advertising, a consensus among researchers and policymakers is lacking. Why? Perhaps the answer lies in the underlying metatheory on which much of the research is grounded: the cognitive development meta-theory of Jean Piaget. After a review of the issues raised in the 1970s and a brief overview of Piaget’s stage model, applications of Piaget’s metatheory to advertising are discussed. Then, criticisms of Piaget’s metatheory are delineated and implications of alternative metatheories to research on children and advertising are presented.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1bb7c43804f6a0ac58497b0fd4dc4d82" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":33170031,"asset_id":6342573,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/33170031/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="6342573"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="6342573"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 6342573; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=6342573]").text(description); $(".js-view-count[data-work-id=6342573]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 6342573; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='6342573']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "1bb7c43804f6a0ac58497b0fd4dc4d82" } } $('.js-work-strip[data-work-id=6342573]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":6342573,"title":"Children and advertising: The influence of cognitive development models on research questions and results (Working Paper)","internal_url":"https://www.academia.edu/6342573/Children_and_advertising_The_influence_of_cognitive_development_models_on_research_questions_and_results_Working_Paper_","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"TGtVSlI1MUQ0U0lRMmZiVU5QK3hqdXJTR2xPbGN0K295K3NPUlNsNTJCWT0tLWJ4RkF3TlFYWnNsT3RVSDY3MWZBUEE9PQ==--4e7907d0b37f41f56f5b0942a5fae0ff6705a8de"},"attachments":[{"id":33170031,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/33170031/thumbnails/1.jpg","file_name":"Curran_Hyman_Children_and_Advertising_Working_Paper_1999.pdf","download_url":"https://www.academia.edu/attachments/33170031/download_file","bulk_download_file_name":"Children_and_advertising_The_influence_o.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/33170031/Curran_Hyman_Children_and_Advertising_Working_Paper_1999-libre.pdf?1394353038=\u0026response-content-disposition=attachment%3B+filename%3DChildren_and_advertising_The_influence_o.pdf\u0026Expires=1740513390\u0026Signature=CFT0cnnXPnRp26oMxRX2xHiUxdLoEbFmvYaPaK-Ud5xjvOuYQPMMMjck43PQD6CwTU8wSccOP19nYGB7wd2gnfotgTKa7A-f6uLEv-DVWIeK1GfKxaepp3hRFmsF0Q8X8Z6RsJMVxyH-CaJ1KQNh4ANYGKA5ifZz30pj~b1Ld77hq7fyTKR~DqqoJTAqY2Q3p7pSgQ~x8l3OKtgPKVNPU-wqkTXQZralZixXj1kxSN6qZ~CHryVNKbAOQ4ZjUkhF6xPAkHdtjxI2ozIbkygswUvmHDv-CAlaXW4ff93xQ8yioT5hKsV5v8VzhvnA3XKTcFd1fBRYzG97El7m89V5Kw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="5250042"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/5250042/Children_s_influence_on_consumption_related_decisions_in_single_mother_families_A_review_and_research_agenda_Working_Paper_"><img alt="Research paper thumbnail of Children’s influence on consumption-related decisions in single-mother families: A review and research agenda (Working Paper)" class="work-thumbnail" src="https://attachments.academia-assets.com/32431831/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/5250042/Children_s_influence_on_consumption_related_decisions_in_single_mother_families_A_review_and_research_agenda_Working_Paper_">Children’s influence on consumption-related decisions in single-mother families: A review and research agenda (Working Paper)</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Although social scientists have identified diverse behavioral patterns among children from dissim...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, marketing scholars have progressed little in relating family structure to consumption-related decisions. In particular, the roles played by members of single-mother families—which may include live-in grandparents, mother’s unmarried partner, and step-father with or without step-sibling(s)—may affect children’s influence on consumption-related decisions. For example, to offset a parental authority dynamic introduced by a new stepfather, the work-related constraints imposed on a breadwinning mother, or the imposition of adult-level household responsibilities on children, single-mother families may attend more to their children’s product preferences. <br /> <br />Without a profile that includes socio-economic, behavioral, and psychological aspects, efficient and socially responsible marketing to single-mother households is compromised. Relative to dual-parent families, single-mother families tend to have fewer resources and less buying power, children who consume more materialistic and compulsively, and children who more strongly influence decision making for both own-use and family-use products. Timely research would ensure that these and other tendencies now differentiate single-mother from dual-parent families in ways that marketers should address. Hence, our threefold goal is (1) to consolidate and highlight gaps in existing theory applied to studying children’s influence on consumption-related decision making in single-mother families, and (2) to propose a hybrid framework that merges two theories conducive to such research, and (3) to identify promising research propositions for future research.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="9a26091effa951e8318cfe4b0b275d73" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":32431831,"asset_id":5250042,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/32431831/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="5250042"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="5250042"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 5250042; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="5250585"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/5250585/Service_variability_and_its_effect_on_consumer_perceptions_and_intentions_Working_Paper_"><img alt="Research paper thumbnail of Service variability and its effect on consumer perceptions and intentions (Working Paper)" class="work-thumbnail" src="https://attachments.academia-assets.com/32432312/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/5250585/Service_variability_and_its_effect_on_consumer_perceptions_and_intentions_Working_Paper_">Service variability and its effect on consumer perceptions and intentions (Working Paper)</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Performance variability is a characteristic that differentiates services from goods, but little i...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Performance variability is a characteristic that differentiates services from goods, but little is known about its effect on consumers’ perceptions of services. Because performance variability may create consumer uncertainty, it is reasonable to expect that it will negatively affect purchase intentions and perceptions of service quality and value. Two new empirical studies show significant relationships between measures of perceived service variability and perceived service quality, perceived value, and purchase intentions. Objective service variance is found to be a poor predictor of these outcomes, which suggests that service firms should be more concerned with customer perceptions of variability than actual service consistency. A third study compares the perceived variability measures with the SERVQUAL scale’s items, and the variability measures better explain overall service quality.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b25a6b15cb4c9ab15f6c1a38fc7d45aa" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":32432312,"asset_id":5250585,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/32432312/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="5250585"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="5250585"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 5250585; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="1676452" id="practitionerarticles"><div class="js-work-strip profile--work_container" data-work-id="7906827"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/7906827/A_better_way_to_stop_personal_online_pirating_POPing_"><img alt="Research paper thumbnail of A better way to stop personal online pirating (POPing)" class="work-thumbnail" src="https://attachments.academia-assets.com/34389091/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/7906827/A_better_way_to_stop_personal_online_pirating_POPing_">A better way to stop personal online pirating (POPing)</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Aug 2006</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b1fac81441d8b4f4dd5eda9eade53884" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34389091,"asset_id":7906827,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34389091/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="7906827"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="7906827"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7906827; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="7865195"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/7865195/Academic_cheating_An_ethics_perspective_and_solutions"><img alt="Research paper thumbnail of Academic cheating: An ethics perspective and solutions" class="work-thumbnail" src="https://attachments.academia-assets.com/34356771/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/7865195/Academic_cheating_An_ethics_perspective_and_solutions">Academic cheating: An ethics perspective and solutions</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Oct 2006</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Academic cheating, which is the deliberate or attempted use of illicit documents and/or informati...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Academic cheating, which is the deliberate or attempted use of illicit documents and/or information in work submitted for academic credit (Pavela 1997), is widespread, with roughly 90% of college students engaging in it (Brown and Choong 2005). Regardless of venue or mode, cheating undermines the educational process because it compromises the integrity of student assessments and impedes learning. Students who cheat repeatedly are ill-prepared for advanced study, and ultimately, employment.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d382aae66fa259ddaa82724cfc11133f" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34356771,"asset_id":7865195,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34356771/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="7865195"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="7865195"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7865195; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="7898812"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/7898812/Adjusting_prices_for_externalities_Three_part_series_"><img alt="Research paper thumbnail of Adjusting prices for externalities (Three part series)" class="work-thumbnail" src="https://attachments.academia-assets.com/34383213/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/7898812/Adjusting_prices_for_externalities_Three_part_series_">Adjusting prices for externalities (Three part series)</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Apr 2011</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1ed8cdefbeb5747e418531eab9fc5b18" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34383213,"asset_id":7898812,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34383213/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="7898812"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="7898812"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7898812; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="5136555"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/5136555/Advertising_ethics_Not_an_oxymoron"><img alt="Research paper thumbnail of Advertising ethics: Not an oxymoron" class="work-thumbnail" src="https://attachments.academia-assets.com/32338925/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/5136555/Advertising_ethics_Not_an_oxymoron">Advertising ethics: Not an oxymoron</a></div><div class="wp-workCard_item"><span>World & I</span><span>, Dec 1990</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="52c816d58620f269771c877b5e6a9266" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":32338925,"asset_id":5136555,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/32338925/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="5136555"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="5136555"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 5136555; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="7898934"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/7898934/Anthropomorphic_responses_to_logos"><img alt="Research paper thumbnail of Anthropomorphic responses to logos" class="work-thumbnail" src="https://attachments.academia-assets.com/34383317/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/7898934/Anthropomorphic_responses_to_logos">Anthropomorphic responses to logos</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Feb 2012</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Consumers have a natural tendency to anthropomorphize; that is, they attribute human-like charact...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Consumers have a natural tendency to anthropomorphize; that is, they attribute human-like characteristics to objects. This includes the logos of collegiate football and basketball teams, which frequently depict animals, objects, spokes-characters, and stylized letters. The question is, does anthropomorphizing influence consumers' purchase intentions for associated services (such as game-day attendance) and emblazoned goods (such as a team jacket or t-shirt)? This is far from a trivial matter, as annual sales for goods with collegiate logos alone are $4.0 billion.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fc368b3984d53f3a8b1824d0bae50c65" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34383317,"asset_id":7898934,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34383317/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="7898934"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="7898934"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7898934; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="7865840"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/7865840/Are_anti_child_abuse_ads_ethical_and_effective"><img alt="Research paper thumbnail of Are anti-child-abuse ads ethical and effective?" class="work-thumbnail" src="https://attachments.academia-assets.com/34357305/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/7865840/Are_anti_child_abuse_ads_ethical_and_effective">Are anti-child-abuse ads ethical and effective?</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Feb 2014</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2702433230511a57a7edb3988d983378" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34357305,"asset_id":7865840,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34357305/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="7865840"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="7865840"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7865840; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="15486621"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/15486621/Avoiding_errors_in_survey_research_Part_1_"><img alt="Research paper thumbnail of Avoiding errors in survey research (Part 1)" class="work-thumbnail" src="https://attachments.academia-assets.com/38694621/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/15486621/Avoiding_errors_in_survey_research_Part_1_">Avoiding errors in survey research (Part 1)</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Nov 2015</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="13f8acbe550e1dd91db83c73938ce3d1" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38694621,"asset_id":15486621,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38694621/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="15486621"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="15486621"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 15486621; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="16265651"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/16265651/Avoiding_errors_in_survey_research_Part_2_"><img alt="Research paper thumbnail of Avoiding errors in survey research (Part 2)" class="work-thumbnail" src="https://attachments.academia-assets.com/40267797/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/16265651/Avoiding_errors_in_survey_research_Part_2_">Avoiding errors in survey research (Part 2)</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">In Part 2 of this article, we discuss problems with behavioral frequency questions, non-response ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">In Part 2 of this article, we discuss problems with behavioral frequency questions, non-response error, response quality, response rate, and administrative error.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="bbe5cded23b7f74f634a411aa04914ea" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":40267797,"asset_id":16265651,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/40267797/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="16265651"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="16265651"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 16265651; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="14941648"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/14941648/Biggest_challenge_facing_Major_League_Baseball_today"><img alt="Research paper thumbnail of Biggest challenge facing Major League Baseball today" class="work-thumbnail" src="https://attachments.academia-assets.com/38488707/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/14941648/Biggest_challenge_facing_Major_League_Baseball_today">Biggest challenge facing Major League Baseball today</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Sep 2015</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The greatest challenge to MLB is an aggressive re-positioning of itself as a member of the entert...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The greatest challenge to MLB is an aggressive re-positioning of itself as a member of the entertainment industry, which means it competes with many entertainment businesses for consumer dollars. Unfortunately, linear-time-unfolding live entertainment cannot compete—regardless of real (e.g., Jumbotron displays, trivia contests) or virtual (e.g., instant replay, slo-mo, graphics) production values—with the exponentially growing and evermore sophisticated virtual entertainment options available to a multi-tasking and mash-up-enthused populous increasingly saddled with ADHD as a result.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="ac9f4edc6720b41ad99329cee170ab89" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38488707,"asset_id":14941648,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38488707/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="14941648"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="14941648"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 14941648; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="42798637"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/42798637/Call_for_Papers_in_Basic_and_Applied_Social_Psychology_on_Consumer_Psychology_and_Pandemics"><img alt="Research paper thumbnail of Call for Papers in Basic and Applied Social Psychology on Consumer Psychology and Pandemics" class="work-thumbnail" src="https://attachments.academia-assets.com/63026445/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/42798637/Call_for_Papers_in_Basic_and_Applied_Social_Psychology_on_Consumer_Psychology_and_Pandemics">Call for Papers in Basic and Applied Social Psychology on Consumer Psychology and Pandemics</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://nmsu.academia.edu/MichaelHyman">Michael R Hyman</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/AlenaKostyk">Alena Kostyk</a></span></div><div class="wp-workCard_item"><span>Basic and Applied Social Psychology</span><span>, 2020</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">With more than half of the world's population under a lockdown or stay-at-home orders, global ide...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">With more than half of the world's population under a lockdown or stay-at-home orders, global ideography emerging around social distancing, and casualties mounting, the societal impact of COVID-19 is unprecedented. Notably for consumer psychology, with all forms of social connections increasingly shifting online, and the distance between marketplace actors increasing both physically and metaphorically, typical consumption patterns have been disrupted. New and emergent forms of consumption are evolving; because many of them are likely to continue post-pandemic, their further study is warranted.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d4eb46c56007f5e528671c0d5d2a26a1" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":63026445,"asset_id":42798637,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/63026445/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="42798637"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="42798637"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 42798637; 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The submission deadline...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Call for papers for a special issue of the Journal of Consumer Marketing. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="16266611"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/16266611/Deciding_on_a_sample_type_Part_2_"><img alt="Research paper thumbnail of Deciding on a sample type (Part 2)" class="work-thumbnail" src="https://attachments.academia-assets.com/40267683/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/16266611/Deciding_on_a_sample_type_Part_2_">Deciding on a sample type (Part 2)</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Despite the growing pervasiveness of the Internet, people are not equally enthusiastic users. As ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Despite the growing pervasiveness of the Internet, people are not equally enthusiastic users. As a result, collecting a probability sample of customers for online research remains a challenge. That said, the typical methods for collecting online samples can be divided into non-probability and probability methods.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="367ef94bf4fbe397fa1b35120578d445" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":40267683,"asset_id":16266611,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/40267683/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="16266611"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="16266611"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 16266611; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="14151442"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/14151442/Democratic_theories_and_the_political_marketplace"><img alt="Research paper thumbnail of Democratic theories and the political marketplace" class="work-thumbnail" src="https://attachments.academia-assets.com/38217456/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/14151442/Democratic_theories_and_the_political_marketplace">Democratic theories and the political marketplace</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Jul 2015</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">After reviewing the major tenets of three major democratic theories—classical democratic theory, ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">After reviewing the major tenets of three major democratic theories—classical democratic theory, elite theory, and pluralism—we posit their explicit or implicit adoption by presidential candidates and their campaign teams. Then, we discuss three exemplar democratic theory adoptions: the classical democratic theory by H. Ross Perot, elite theory by George Walker Bush, and pluralism by William Jefferson Clinton.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="5d8ec276d56209344530d169ccc544b4" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38217456,"asset_id":14151442,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38217456/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="14151442"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="14151442"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 14151442; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="16266440"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/16266440/Designing_good_questionnaires_Part_1_"><img alt="Research paper thumbnail of Designing good questionnaires (Part 1)" class="work-thumbnail" src="https://attachments.academia-assets.com/40267689/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/16266440/Designing_good_questionnaires_Part_1_">Designing good questionnaires (Part 1)</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">In addition to the issues surrounding the creation of good questions, there are issues surroundin...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">In addition to the issues surrounding the creation of good questions, there are issues surrounding the creation of good questionnaires, especially questionnaires meant to explore atypical research questions.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="f05247c0e4a4fcc0a268dc0155a53bd1" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":40267689,"asset_id":16266440,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/40267689/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="16266440"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="16266440"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 16266440; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="15400478"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/15400478/Different_types_of_marketing_research_surveys_Part_1_"><img alt="Research paper thumbnail of Different types of marketing research surveys (Part 1)" class="work-thumbnail" src="https://attachments.academia-assets.com/38669630/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/15400478/Different_types_of_marketing_research_surveys_Part_1_">Different types of marketing research surveys (Part 1)</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Oct 2015</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">We summarize the various methods for collecting survey data and discuss their relative advantages...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">We summarize the various methods for collecting survey data and discuss their relative advantages and disadvantages. There is no best method for collecting survey data; if one method dominated in all contexts, then researchers would limit themselves to it. In fact, each method has advantages and disadvantages, which make it more or less suitable for a particular study.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="52df5f6670d6395994849e276657f3c4" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38669630,"asset_id":15400478,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38669630/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="15400478"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="15400478"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 15400478; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="15400613"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/15400613/Different_types_of_marketing_research_surveys_Part_2_"><img alt="Research paper thumbnail of Different types of marketing research surveys (Part 2)" class="work-thumbnail" src="https://attachments.academia-assets.com/38669659/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/15400613/Different_types_of_marketing_research_surveys_Part_2_">Different types of marketing research surveys (Part 2)</a></div><div class="wp-workCard_item"><span>NMSU Business Outlook</span><span>, Oct 2015</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">We summarize the various methods for collecting survey data and discuss their relative advantages...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">We summarize the various methods for collecting survey data and discuss their relative advantages and disadvantages. There is no best method for collecting survey data; if one method dominated in all contexts, then researchers would limit themselves to it. In fact, each method has advantages and disadvantages, which make it more or less suitable for a particular study.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2c8d0676508a56443a40aaecdb8c9d84" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38669659,"asset_id":15400613,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38669659/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="15400613"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="15400613"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 15400613; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="2342884" id="conferenceproceedings"><div class="js-work-strip profile--work_container" data-work-id="107798036"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/107798036/A_cross_cultural_investigation_of_intrinsic_religiosity_and_attitude_toward_endings_as_precursors_of_superstitious_beliefs_An_abstract"><img alt="Research paper thumbnail of A cross-cultural investigation of intrinsic religiosity and attitude toward endings as precursors of superstitious beliefs: An abstract" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/107798036/A_cross_cultural_investigation_of_intrinsic_religiosity_and_attitude_toward_endings_as_precursors_of_superstitious_beliefs_An_abstract">A cross-cultural investigation of intrinsic religiosity and attitude toward endings as precursors of superstitious beliefs: An abstract</a></div><div class="wp-workCard_item"><span>Developments in marketing science: proceedings of the Academy of Marketing Science</span><span>, 2017</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Considered an “irrational belief that an object, action, or circumstance that is not logically re...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Considered an “irrational belief that an object, action, or circumstance that is not logically related to a course of events influences the outcome” (Damisch et al. 2010, p. 1014), people often hope their superstitions will induce propitious outcomes. Calls for cross-cultural attitude-based research on consumers’ superstitious beliefs continue. To heed these calls and help establish a general model for such beliefs, this research relies on survey data collected from two economically and culturally disparate countries: South Korea and the USA.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="107798036"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="107798036"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 107798036; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); 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</script> <div class="js-work-strip profile--work_container" data-work-id="112211536"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/112211536/An_aspirational_definition_of_marketing_An_abstract"><img alt="Research paper thumbnail of An aspirational definition of marketing: An abstract" class="work-thumbnail" src="https://attachments.academia-assets.com/110473521/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/112211536/An_aspirational_definition_of_marketing_An_abstract">An aspirational definition of marketing: An abstract</a></div><div class="wp-workCard_item"><span>Developments in marketing science: proceedings of the Academy of Marketing Science</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Marketing is the best-positioned discipline for orchestrating efforts to realize a desirable futu...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Marketing is the best-positioned discipline for orchestrating efforts to realize a desirable future because its internal theoretical shortcomings (i.e., lack of unifying theory and consensus definition) often compelled its scholars to borrow other disciplines' theories and constructs, which amplified its interdisciplinary status. As a result, marketing is not beholden to a single scholarly weltanschauung. Hence, marketing is the apical social science for identifying, pondering, and effectuating alternative futures because it can serve as a nexus for futurology-related scholarship.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="06c385af0c3f41dbc516d6c5aaeea452" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":110473521,"asset_id":112211536,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/110473521/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="112211536"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="112211536"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 112211536; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=112211536]").text(description); $(".js-view-count[data-work-id=112211536]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 112211536; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='112211536']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "06c385af0c3f41dbc516d6c5aaeea452" } } $('.js-work-strip[data-work-id=112211536]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":112211536,"title":"An aspirational definition of marketing: An abstract","internal_url":"https://www.academia.edu/112211536/An_aspirational_definition_of_marketing_An_abstract","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"TFpUQlRGSVY2SmpUWkxObmp6L2UxRm9JNFRRSG9VSTg2VnhzeUpSZVZJVT0tLWN1Ty92NWhhK2czV1dFUmcrTDB0NlE9PQ==--fb4006d1ad0f05b29164db27a2a636ec5588c483"},"attachments":[{"id":110473521,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/110473521/thumbnails/1.jpg","file_name":"AMS_2020_Hyman_Kostyk_Abstract_Aspirational_Def.pdf","download_url":"https://www.academia.edu/attachments/110473521/download_file","bulk_download_file_name":"An_aspirational_definition_of_marketing.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/110473521/AMS_2020_Hyman_Kostyk_Abstract_Aspirational_Def-libre.pdf?1705343944=\u0026response-content-disposition=attachment%3B+filename%3DAn_aspirational_definition_of_marketing.pdf\u0026Expires=1740513390\u0026Signature=WudcXAPHxykSWYQr-qLgmG~xenwIHVtKNKXNMq-0cz4Kn0GusrhjcbSqMzx~ekCCGikKfWISzTuyu-2Kbwv8m1yxrnkxO16tDlWw2lgFY9pqGTHsD1dmGrdaBk8XbglHZYqmLbiuY8Io95W~B4PSVhHlihc-GUIrGvc~mkNrMBoOHIZ7Javn3QIj9mugrAzOmooxXxdf3p6V0sq2DGYwFYkpsUFdVyiMqM0p5OwxCVy3-MFS4QcJL2U6quPOtgyYG85ghtMOPGsxgY3eBkHIxxLHjTaPiiD7DDgT0ErqffB8d4ljUseNo1yyxSYeXFVDScsh3tnoP4GmUwfA9T0MJw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="101053934"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/101053934/Anthropomorphic_responses_to_logos"><img alt="Research paper thumbnail of Anthropomorphic responses to logos" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/101053934/Anthropomorphic_responses_to_logos">Anthropomorphic responses to logos</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="101053934"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="101053934"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 101053934; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=101053934]").text(description); $(".js-view-count[data-work-id=101053934]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 101053934; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='101053934']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=101053934]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":101053934,"title":"Anthropomorphic responses to logos","internal_url":"https://www.academia.edu/101053934/Anthropomorphic_responses_to_logos","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"QW10NzAzS0JBMEl5bWRnMytIcWM2VERGNzlvZUFpTGlaQXUrMkl1WVlhbz0tLStoUVpKVmdpVStPSGJob1V6eXdBUFE9PQ==--5c8a34f3d42582f3f5171a296f3d1a49109dee31"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="5138871"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/5138871/Children_and_advertising_The_influence_of_cognitive_development_models_on_research_questions_and_results"><img alt="Research paper thumbnail of Children and advertising: The influence of cognitive development models on research questions and results" class="work-thumbnail" src="https://attachments.academia-assets.com/32340672/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/5138871/Children_and_advertising_The_influence_of_cognitive_development_models_on_research_questions_and_results">Children and advertising: The influence of cognitive development models on research questions and results</a></div><div class="wp-workCard_item"><span>Society for Marketing Advances Conference Proceedings</span><span>, Nov 1998</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Despite more than two decades of research on children and advertising, a consensus among research...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Despite more than two decades of research on children and advertising, a consensus among researchers and policymakers remains elusive. Why? Perhaps the answer lies in the metatheory on which much of the research is grounded: the cognitive development metatheory of Jean Piaget. Here, we briefly overview and critique Piaget’s stage model, discuss applications of Piaget’s metatheory to advertising, and suggest alternative metatheories to research on children and advertising.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d4285c578b1c76adfb503e65a9cac6dd" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":32340672,"asset_id":5138871,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/32340672/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="5138871"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="5138871"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 5138871; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=5138871]").text(description); $(".js-view-count[data-work-id=5138871]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 5138871; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='5138871']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "d4285c578b1c76adfb503e65a9cac6dd" } } $('.js-work-strip[data-work-id=5138871]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":5138871,"title":"Children and advertising: The influence of cognitive development models on research questions and results","internal_url":"https://www.academia.edu/5138871/Children_and_advertising_The_influence_of_cognitive_development_models_on_research_questions_and_results","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"ZzV0RHRUWnBmS1hGelNDQ1BmenJhSnEraWlqam55VVBGSjlGNVpYdktsaz0tLU9mejF0d1JYUXhjNFdRODd0b3VmNHc9PQ==--4eb81b12269af7127e45b4d70187d0d32509b4b1"},"attachments":[{"id":32340672,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/32340672/thumbnails/1.jpg","file_name":"SMA_Curran_Hyman_1998.pdf","download_url":"https://www.academia.edu/attachments/32340672/download_file","bulk_download_file_name":"Children_and_advertising_The_influence_o.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/32340672/SMA_Curran_Hyman_1998-libre.pdf?1391611438=\u0026response-content-disposition=attachment%3B+filename%3DChildren_and_advertising_The_influence_o.pdf\u0026Expires=1740513390\u0026Signature=HOfg4CpmOJ3EfpXdVLN55jXhx3YHoOsQmQ2khSvwEBjXZwJJIo-nV~RAfgS~by0KNvHs8gHcwNx02z0veHsR9VZoJUsuHN0khy70EFRschDedOpYKuHmupOoNxQZ6XLyqe0-i5nTDlqC7MXS9uYNoKV9v3tZCCC34VpXX3SEXfY5K99svTIu7CQwVD4xZC2P5G2QyMufhRbpBSnVhdGSMXI7J8PKM4uSif5W6ytavfmKDI~lMlvjED76TVhJtCZBJi8l2ma4YLQZpuF~V2InmMwMnzSBOO~H0nFYcJEbe~LxN2JNZG2PfxVOKcGbSGg-nNGP1pMcsrkz~CnKWcOLAg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="6641498"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/6641498/Consumer_behavior_Still_normative_after_all_these_years"><img alt="Research paper thumbnail of Consumer behavior: Still normative after all these years" class="work-thumbnail" src="https://attachments.academia-assets.com/33377852/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/6641498/Consumer_behavior_Still_normative_after_all_these_years">Consumer behavior: Still normative after all these years</a></div><div class="wp-workCard_item"><span>Southwestern Marketing Association Proceedings</span><span>, 1993</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The authors examine historical shifts in the way that marketers define consumer behavior and note...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The authors examine historical shifts in the way that marketers define consumer behavior and note how their definitions have remained normative while expanding the domain of consumer behavior.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="cd979f3b14b49444035f8bb06b16bcdb" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":33377852,"asset_id":6641498,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/33377852/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="6641498"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="6641498"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 6641498; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=6641498]").text(description); $(".js-view-count[data-work-id=6641498]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 6641498; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='6641498']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="9927140"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/9927140/Ensuring_fit_in_faculty_hiring"><img alt="Research paper thumbnail of Ensuring fit in faculty hiring" class="work-thumbnail" src="https://attachments.academia-assets.com/36079666/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/9927140/Ensuring_fit_in_faculty_hiring">Ensuring fit in faculty hiring</a></div><div class="wp-workCard_item"><span>American Marketing Association Winter Educators' Conference</span><span>, 1999</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Given a pool of technically competent applicants, faculties often hire the applicant who seeming...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Given a pool of technically competent applicants, faculties often  hire the applicant who seemingly offers the best fit. We posit that this best fit is not an elusive concept; rather, it concerns the identifiable core values of the extant faculty. Once identified, these values can conduce a tool for estimating the value congruence between potential hires and the extant faculty. In this vein, we first describe a way to identify these core values and their relative importance. Then we suggest how to develop a screening tool grounded in these values.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="df58510b7fa6bbeecb0bc3900c7a568d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":36079666,"asset_id":9927140,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/36079666/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="9927140"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="9927140"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 9927140; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=9927140]").text(description); $(".js-view-count[data-work-id=9927140]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 9927140; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='9927140']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "df58510b7fa6bbeecb0bc3900c7a568d" } } $('.js-work-strip[data-work-id=9927140]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":9927140,"title":"Ensuring fit in faculty hiring","internal_url":"https://www.academia.edu/9927140/Ensuring_fit_in_faculty_hiring","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"TjVuRjVxd3c4VFY5cUk1RTRkOG1YSXJvVW1BdXJ0TGx5RFdUYnBTNTR3bz0tLTR6bzVzYmw0V2ZscDlYSTZBTGhCM1E9PQ==--23d6fa81ac82d1d3c15bb50c620ffe946eee111f"},"attachments":[{"id":36079666,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/36079666/thumbnails/1.jpg","file_name":"AMA_Curran_Hyman_1999.pdf","download_url":"https://www.academia.edu/attachments/36079666/download_file","bulk_download_file_name":"Ensuring_fit_in_faculty_hiring.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/36079666/AMA_Curran_Hyman_1999-libre.pdf?1419796596=\u0026response-content-disposition=attachment%3B+filename%3DEnsuring_fit_in_faculty_hiring.pdf\u0026Expires=1740513390\u0026Signature=Z4B6pQleNkwLcFg5vq2CIEs3OSzPozRnzC7fn3ZiOBh7EUhz0oaUUo8sX5VU97OYAMkGnSmlwUZ7fcovRom5OHWU3quSZi22xESBEhoN7Qt2b-73CsUGfsaI3debeUn3OjCSEYaXBwUHLcT0szQrOq6Fk1LNWQ4NHG02GEPx~AQSt11wM2cemGKYELuMy9nEOyzVAmXq2Z2dnzG8UpNDtSE~TUa1PU83HsRx7ZDaOarIigQHOmEBdti4~YDtgGko4eaBvdqDGwDP85DhRX2G9R7-2322jzmQ771k4tvbrTLDv4ua5wXexLkAp6KOLEzlyLoiaMZoB9Mz2MpjV3SAjw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="107798041"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/107798041/Examining_online_Chinese_buyer_seller_relationships_understanding_e_guanxi_An_abstract"><img alt="Research paper thumbnail of Examining online Chinese buyer-seller relationships, understanding e-guanxi: An abstract" class="work-thumbnail" src="https://attachments.academia-assets.com/106361802/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/107798041/Examining_online_Chinese_buyer_seller_relationships_understanding_e_guanxi_An_abstract">Examining online Chinese buyer-seller relationships, understanding e-guanxi: An abstract</a></div><div class="wp-workCard_item"><span>Developments in marketing science: proceedings of the Academy of Marketing Science</span><span>, Dec 6, 2017</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Guanxi, defined as a close and pervasive interpersonal relationship, is a key component of buyer-...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Guanxi, defined as a close and pervasive interpersonal relationship, is a key component of buyer-seller transactions in China (Fan, 2002; Ou, Pavlou, & Davison, 2014). Guanxi facilitates positive business outcomes by lubricating business relationships with personal social connections. The unique role of guanxi in China's social and business life is well known (Ou et al., 2014). The existing literature on guanxi has largely focused on the institutional governance and B2B aspect of this concept (Yang & Wang, 2011). However, guanxi may refer to buyer-seller relationships established during online exchange, i.e., e-guanxi. This process need not be the transaction itself; rather, it entails activities that enhance relationship building and rapport fostering. Although e-guanxi should differ from traditional offline guanxi due to the unique opportunities and constraints of online environments, i.e., the physical and temporal separation among online buyers and sellers precludes face-to-face social interaction and development of mutual affection, key elements of traditional guanxi (i.e., reciprocity, affection, and trust) could also pertain to the formation of e-guanxi (Yen, Barnes, & Wang 2011; Ou et al., 2014). If present, e-guanxi should function similarly to traditional offline guanxi; hence, it should facilitate positive marketing outcomes between e-buyers and e-sellers. Traditionally, guanxi has been crucial to customer satisfaction in offline contexts (Leung et al., 2005). As guanxi implies an affirmative ongoing relationship perceived positively by both parties to a buyer-seller dyad, the same effect should pertain in online environments. Extant literature also suggests guanxi can be improved or fostered through increased social interaction frequencies (Lee & Xu, 2001; Seligman, 1999; Yen et al., 2011). For example, in traditional offline contexts, meal gatherings and social events trigger communication among event attendees.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="943aac5e944b492e36292f978e210905" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":106361802,"asset_id":107798041,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/106361802/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="107798041"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="107798041"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 107798041; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=107798041]").text(description); $(".js-view-count[data-work-id=107798041]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 107798041; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='107798041']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "943aac5e944b492e36292f978e210905" } } $('.js-work-strip[data-work-id=107798041]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":107798041,"title":"Examining online Chinese buyer-seller relationships, understanding e-guanxi: An abstract","internal_url":"https://www.academia.edu/107798041/Examining_online_Chinese_buyer_seller_relationships_understanding_e_guanxi_An_abstract","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"MEpzNm5QR2MvWEpLYmZKVXhNektzOFlSd2NEd29wTVFTd1JNMG93Unkrdz0tLWovbThDcko0SitSaEdySmZHOFd4YWc9PQ==--d439d049973abf16eade6cadc0ee0802c6c3da99"},"attachments":[{"id":106361802,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/106361802/thumbnails/1.jpg","file_name":"978-3-319-66023-3_66.pdf","download_url":"https://www.academia.edu/attachments/106361802/download_file","bulk_download_file_name":"Examining_online_Chinese_buyer_seller_re.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/106361802/978-3-319-66023-3_66-libre.pdf?1696774693=\u0026response-content-disposition=attachment%3B+filename%3DExamining_online_Chinese_buyer_seller_re.pdf\u0026Expires=1740513391\u0026Signature=KrGoNxoH-qNt~UBlb4ySxJjZvklHz9vs0ApDW3jd7jdC7hHH1-3gvmGv3dF2bRUTMsgFtF5OzGkmZFa5Z4Hg3Hb~Ak9NlajpRNBnDgbF8aXOQfXn49OUC5oi8m8TuyaDilv1~YNrFTUX5fvyQPoLaEvJFm34ByPJ-MllhrjqfhYSOfcKRQCs~CyXeU48-xatz8c5I4VoidrVsLukOVRaa3OFGeygBoCqmtqv7w8HUoOMuDsLP6KlDE9peeY~Nv8X~ErR5xXoLpimQqz04fYEhCHf0P6EtlP9ZF16g7AhPo81qNC8Egt7BlPKpUoOAPtXNxdo9EW-4hGxidc8bkjm9Q__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="101053950"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/101053950/How_China_s_Double_Eleven_Day_challenges_Confucianism_An_abstract"><img alt="Research paper thumbnail of How China’s “Double-Eleven” Day challenges Confucianism: An abstract" class="work-thumbnail" src="https://attachments.academia-assets.com/101699444/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/101053950/How_China_s_Double_Eleven_Day_challenges_Confucianism_An_abstract">How China’s “Double-Eleven” Day challenges Confucianism: An abstract</a></div><div class="wp-workCard_item"><span>Developments in Marketing Science: Proceedings of the Academy of Marketing Science</span><span>, 2017</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Double-Eleven" Day (aka 11.11 [November 11th], Singles Day, and Bachelors Day) is an e-commerce s...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Double-Eleven" Day (aka 11.11 [November 11th], Singles Day, and Bachelors Day) is an e-commerce shopping spree celebrated by millions of Chinese e-shoppers. Since 2013, Chinese e-tailers have experienced record 1-day sales on that date. Qualitative secondary data about 'Double-Eleven' Day e-shoppers suggests they are short-term oriented and individualistic, anti-hierarchical in buyerseller relationships, focused on immediate consumption and hedonic pleasure, and prone to spontaneous trust and superficial interactions when online. In contrast, traditional Chinese shoppers conform to long-established Chinese personal selling strategies by being long-term oriented, collectivistic, and seekers of long-term mutual trust in hierarchical buyer-seller relationships. Hence, Chinese e-tailers should adapt their selling practices to Chinese e-shoppers' attitudes and behaviors.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="17b2fe21093626256abeeffee2c1edea" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":101699444,"asset_id":101053950,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/101699444/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="101053950"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="101053950"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 101053950; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=101053950]").text(description); $(".js-view-count[data-work-id=101053950]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 101053950; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='101053950']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "17b2fe21093626256abeeffee2c1edea" } } $('.js-work-strip[data-work-id=101053950]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":101053950,"title":"How China’s “Double-Eleven” Day challenges Confucianism: An abstract","internal_url":"https://www.academia.edu/101053950/How_China_s_Double_Eleven_Day_challenges_Confucianism_An_abstract","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"SnorZWI5Mi9ZbE1zZFh6bWliMm80d21pemdsMXlHN3R3TUt3bHZudlZsZz0tLW90SlJtSFNZWnJ0THl3TTNGSG5zbGc9PQ==--caa01969f5dc4d6fe28212c1217fba076441c1a6"},"attachments":[{"id":101699444,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/101699444/thumbnails/1.jpg","file_name":"10.1007_2F978-3-319-45596-9_161.pdf","download_url":"https://www.academia.edu/attachments/101699444/download_file","bulk_download_file_name":"How_China_s_Double_Eleven_Day_challenges.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/101699444/10.1007_2F978-3-319-45596-9_161-libre.pdf?1682950746=\u0026response-content-disposition=attachment%3B+filename%3DHow_China_s_Double_Eleven_Day_challenges.pdf\u0026Expires=1740513391\u0026Signature=LWPIj21axx0I1pIWM8ob3ZSNhqy-qN2PSWm0rFnwYj81PENVj6ZEgHWsNoZNeY8WnBaGvf2zIjgN7xJV0eNx6zBDRtdbr2SOkuwnVHRBT9C59Hy7se25oYN2BAsXUia-p5kdf6DCl2r72924u~kqJS6Biuhjx~0PGOEX2QOOh8Dy4DG2vAo157X2QwWYqxN98SGzXXXKfoVg7-~CI1Fn84QmujIism0QunNeleUCBs8Bc1quY7mFF8ZOZTgo8YvIL-gOts6HxuXbtwyb1UHd6eFQyEelA1JhicQnAcp2deuK2MEZ0UqP7d2ueYsL6lz938VY5apAdFeZuRGLO4LzyQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"},{"id":101699445,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/101699445/thumbnails/1.jpg","file_name":"10.1007_2F978-3-319-45596-9_161.pdf","download_url":"https://www.academia.edu/attachments/101699445/download_file","bulk_download_file_name":"How_China_s_Double_Eleven_Day_challenges.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/101699445/10.1007_2F978-3-319-45596-9_161-libre.pdf?1682950746=\u0026response-content-disposition=attachment%3B+filename%3DHow_China_s_Double_Eleven_Day_challenges.pdf\u0026Expires=1740513391\u0026Signature=P150UFi4x5oFajGOWxd7-N0GnhR78TCWPKwAkQT7GPzLuAuS-IcI-UWWZLoxdZB3Jhwkk9Z-lgmwBwPlYXmOcddRzZLIeZ-Y6rEkBkTJJS99tUQhFTmXwsLdCgqKzD00kNQqNUYEVk4vpp8tCxG9TivL1J1eegJuDRq7srOM5pKbytvTUJAlrMxOW4~6VSHn5WJiMEcKge1nZJv2jk8qvNZ3UryCdPjNX5cMRBdzwmpQNPc4O~KSyipvDqyn0QjWF--mHofAKL41mdeJO-a6UaBkgwiC9FFxATRO6XoWv1NSqD-~d2ywsrnLzqIND73PBnSub32yP754YjKLJBAR2w__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="107798038"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/107798038/Nostalgia_and_astrometry_as_precursors_of_superstitious_beliefs_An_abstract"><img alt="Research paper thumbnail of Nostalgia and astrometry as precursors of superstitious beliefs: An abstract" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/107798038/Nostalgia_and_astrometry_as_precursors_of_superstitious_beliefs_An_abstract">Nostalgia and astrometry as precursors of superstitious beliefs: An abstract</a></div><div class="wp-workCard_item"><span>Developments in marketing science: proceedings of the Academy of Marketing Science</span><span>, Dec 6, 2017</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Many people espouse superstition, whether individually (e.g., wearing a lucky charm) or collectiv...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Many people espouse superstition, whether individually (e.g., wearing a lucky charm) or collectively (e.g., applying feng shui to the home) as a means for generating favorable life outcomes. Although psychologists acknowledge the value of studying superstition at the personal level (Marques, Leite, &amp; Benvenuti, 2012), marketing scholars have yet to account fully for the antecedents of consumers’ superstitious attitudes and concomitant behaviors (e.g., Fluke, Webster, &amp; Saucier, 2014); this inchoate understanding compromises the efforts of marketing theoreticians, marketing practitioners, and public-policy makers.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="107798038"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="107798038"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 107798038; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=107798038]").text(description); $(".js-view-count[data-work-id=107798038]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 107798038; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='107798038']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=107798038]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":107798038,"title":"Nostalgia and astrometry as precursors of superstitious beliefs: An abstract","internal_url":"https://www.academia.edu/107798038/Nostalgia_and_astrometry_as_precursors_of_superstitious_beliefs_An_abstract","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"azdNRXppS2RLQ0dZdk5WdHMvMXZFMk9iYUc4YUhTM3VLQjZGc0JsMDFqMD0tLS83Qm9YTnpuT1VmYzdGMmJYdWxSM2c9PQ==--e082e08220e8af1d2d2418e0a9279210989164b1"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="9933497"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/9933497/On_defining_and_measuring_store_image"><img alt="Research paper thumbnail of On defining and measuring store image" class="work-thumbnail" src="https://attachments.academia-assets.com/36085260/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/9933497/On_defining_and_measuring_store_image">On defining and measuring store image</a></div><div class="wp-workCard_item"><span>Academy of Marketing Science Conference</span><span>, 1990</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="5d266f835eec8d623199e14e8c3a5085" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":36085260,"asset_id":9933497,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/36085260/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="9933497"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="9933497"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 9933497; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=9933497]").text(description); $(".js-view-count[data-work-id=9933497]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 9933497; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='9933497']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "5d266f835eec8d623199e14e8c3a5085" } } $('.js-work-strip[data-work-id=9933497]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":9933497,"title":"On defining and measuring store image","internal_url":"https://www.academia.edu/9933497/On_defining_and_measuring_store_image","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"MEVmbnpKM2lYZkxGZjZxQ085L2ZNVGx6K0lFQzRXbzBBV0JNMnRiY0hDMD0tLThZdUlwTU92QnJ0Z01VU29UT3JqWlE9PQ==--55342ed97496fdb4a1c32a5c7d65a3960b38cb45"},"attachments":[{"id":36085260,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/36085260/thumbnails/1.jpg","file_name":"Villanova_Zinkhan_Hyman_Store_Image.pdf","download_url":"https://www.academia.edu/attachments/36085260/download_file","bulk_download_file_name":"On_defining_and_measuring_store_image.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/36085260/Villanova_Zinkhan_Hyman_Store_Image-libre.pdf?1419830651=\u0026response-content-disposition=attachment%3B+filename%3DOn_defining_and_measuring_store_image.pdf\u0026Expires=1740513391\u0026Signature=DZj3NB6jyAMMEIyoWREj8weI9f5Hgz0LRlomuRylk3TM4mxv3pBIJLoZv5xvNoOTHCi0DiAACShQI7QMY4M-hSNAmIyyK9t21y4Sgdwiydixt5-Z9S9tHW9a6fyCcEWrCZxB7EeJNwWqdD26eKMkMcxrTKVAYTMlUqZkqs3WLKMLPgflrCKV4HZP4q1FOeYkB3j8dEPsp0JFaZCIw~1kpN95zwYBM~eA9E7qjL~jbNTjBAO8xYCYMj9mAwdrVj1icVCW62tnIOzs~avuXDyLnnjQIBYKhMGqvhIc6wjRe7r8L01jRjyot4dRjZ9Wx6OWHjVQpad4LndEAN9zjCs17Q__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="107798058"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/107798058/Personal_Internet_Shopping_Agent_PISA_A_framework"><img alt="Research paper thumbnail of Personal Internet Shopping Agent (PISA): A framework" class="work-thumbnail" src="https://attachments.academia-assets.com/106361809/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/107798058/Personal_Internet_Shopping_Agent_PISA_A_framework">Personal Internet Shopping Agent (PISA): A framework</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">We explore the concept of a personal internet shopping agent (PISA) that can be automated to perf...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">We explore the concept of a personal internet shopping agent (PISA) that can be automated to perform shopping tasks online. PISAs, which can operate in either manual or fully automated mode, are inevitable due to increasingly sophisticated artificial intelligence applications in retailing and ongoing consumer acceptance of advanced technologies. After proposing a generic PISA model comprised of four subsystems , we close with a brief discussion about concerns and implications arising from PISA usage.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1ab72442bf42e009884afe2f2ae32971" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":106361809,"asset_id":107798058,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/106361809/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="107798058"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="107798058"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 107798058; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="9933649"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/9933649/Shaping_harmonious_marketing_departments"><img alt="Research paper thumbnail of Shaping harmonious marketing departments" class="work-thumbnail" src="https://attachments.academia-assets.com/36085394/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/9933649/Shaping_harmonious_marketing_departments">Shaping harmonious marketing departments</a></div><div class="wp-workCard_item"><span>Western Marketing Association Conference</span><span>, 1999</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Given a pool of technically competent applicants, faculties often hire the applicant who seemingl...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Given a pool of technically competent applicants, faculties often hire the applicant who seemingly offers the best fit. We posit that this best fit is not an elusive concept; rather, it concerns the identifiable core values of the extant faculty. Once identified, these values can conduce a tool for estimating the value congruence between potential hires and the extant faculty. In this vein, we first describe a way to identify these core values and their relative importance. Then we suggest how to develop a screening tool grounded in these values.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="5ffae2a97676d2155178e8970d2c1a19" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":36085394,"asset_id":9933649,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/36085394/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="9933649"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="9933649"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 9933649; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=9933649]").text(description); $(".js-view-count[data-work-id=9933649]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 9933649; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='9933649']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "5ffae2a97676d2155178e8970d2c1a19" } } $('.js-work-strip[data-work-id=9933649]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":9933649,"title":"Shaping harmonious marketing departments","internal_url":"https://www.academia.edu/9933649/Shaping_harmonious_marketing_departments","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"MUdZQnlGWW1zamhDemNqeStGb0pPRXZNKzZ5c3lYVW4yWllBYzNYaTBqZz0tLUI0OHljMFVtQUxkOFlDSWRlSWdJc1E9PQ==--c8c866e8f85e770969418dfd6abd77048ce1b7f9"},"attachments":[{"id":36085394,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/36085394/thumbnails/1.jpg","file_name":"AMA_Curran_Hyman_1999.pdf","download_url":"https://www.academia.edu/attachments/36085394/download_file","bulk_download_file_name":"Shaping_harmonious_marketing_departments.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/36085394/AMA_Curran_Hyman_1999-libre.pdf?1419830633=\u0026response-content-disposition=attachment%3B+filename%3DShaping_harmonious_marketing_departments.pdf\u0026Expires=1740513391\u0026Signature=EsjrUHDKu9j5UViapGOeb4b1X1UfMHLMxvF5Pl4Vas8Kp9wY9AxVqeOeTLpOWiyqbULD1ShcuhbF8HubNlLMtO0xKhgX5e3SYhRADUhbp7kMjQJSfMYN8dCiPuEP0TnCSN3gvfcO0DWdAFh1Y4h0Adb17-bExjd-PQB9F3Ge~HzFP0i9lUbyuyJ1~MJvIr~JcOTCVhCdOqejPXSHPQHIhlowSdYbMYkuT8GRJWVEiQie949sMve374jv9ACJgxkAIoTNrqa40gyBpqYPj5cjtoXez8iLsHhXSvhff0XAu4bPV9XE~UpwzABBczKVr5xKoccOnxugpHs7je6tTLGSdg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="101057291"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/101057291/Status_quo_or_innovation_The_influence_of_instructional_variability_on_student_evaluations_of_teaching"><img alt="Research paper thumbnail of Status quo or innovation? The influence of instructional variability on student evaluations of teaching" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/101057291/Status_quo_or_innovation_The_influence_of_instructional_variability_on_student_evaluations_of_teaching">Status quo or innovation? The influence of instructional variability on student evaluations of teaching</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="101057291"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="101057291"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 101057291; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=101057291]").text(description); $(".js-view-count[data-work-id=101057291]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 101057291; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='101057291']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=101057291]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":101057291,"title":"Status quo or innovation? The influence of instructional variability on student evaluations of teaching","internal_url":"https://www.academia.edu/101057291/Status_quo_or_innovation_The_influence_of_instructional_variability_on_student_evaluations_of_teaching","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"bXlCTFlDdzcvYnQ0OG5kWVJIYUIybGM3MTB1OTQ4WEFiMkRnZWN5d28vZz0tLWdZdFJJQVZtdnlyQ25kZWVyb0VTYUE9PQ==--77b526415e736362c77cca670700f0e4c1a1bef9"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="9933554"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/9933554/Strategic_alliances_in_perspective_A_management_process_and_research_questions"><img alt="Research paper thumbnail of Strategic alliances in perspective: A management process and research questions" class="work-thumbnail" src="https://attachments.academia-assets.com/36085308/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/9933554/Strategic_alliances_in_perspective_A_management_process_and_research_questions">Strategic alliances in perspective: A management process and research questions</a></div><div class="wp-workCard_item"><span>Southwestern Marketing Association Conference</span><span>, 1994</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Growing competitive intensity is forcing many companies to share their resources and expertise vi...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Growing competitive intensity is forcing many companies to share their resources and expertise via strategic alliances. Discussed here are a comprehensive framework of strategic alliance formation, a situational approach to strategic alliances, and some suggestions for future research on strategic alliances.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="f9ef8aeb8b90da38b896ed7e799336ab" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":36085308,"asset_id":9933554,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/36085308/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="9933554"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="9933554"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 9933554; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="107797977"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/107797977/Superstition_astrometry_and_suspension_of_disbelief_An_explanatory_model_of_risk_seeking_tendencies_An_abstract"><img alt="Research paper thumbnail of Superstition, astrometry, and suspension of disbelief: An explanatory model of risk-seeking tendencies—An abstract" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/107797977/Superstition_astrometry_and_suspension_of_disbelief_An_explanatory_model_of_risk_seeking_tendencies_An_abstract">Superstition, astrometry, and suspension of disbelief: An explanatory model of risk-seeking tendencies—An abstract</a></div><div class="wp-workCard_item"><span>Developments in marketing science: proceedings of the Academy of Marketing Science</span><span>, 2017</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Many people espouse superstition, whether individually (e.g., wearing a lucky charm) or collectiv...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Many people espouse superstition, whether individually (e.g., wearing a lucky charm) or collectively (e.g., applying feng shui to the workplace) as a mechanism for garnering preferred life outcomes. Psychologists acknowledge the value of studying superstition at the personal level; yet our understanding of how superstitious beliefs influence risk-seeking tendencies is incomplete (e.g., Kramer and Block 2008). Drawing from prior research on superstition, astrometry, suspension of disbelief, and risk-seeking, this study applies the experiential consumption theory and ‘magical thinking’ literatures to test a model of risk-seeking tendencies. Because superstition is a joy-filled experiential consumptive practice for many consumers, it influences their behaviors meaningfully (Holbrook et al. 1986).</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="107797977"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="107797977"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 107797977; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=107797977]").text(description); $(".js-view-count[data-work-id=107797977]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 107797977; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='107797977']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=107797977]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":107797977,"title":"Superstition, astrometry, and suspension of disbelief: An explanatory model of risk-seeking tendencies—An abstract","internal_url":"https://www.academia.edu/107797977/Superstition_astrometry_and_suspension_of_disbelief_An_explanatory_model_of_risk_seeking_tendencies_An_abstract","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"QzFMQzlmLzNmQlpSbzBzUFVkZHErajVlZTB3TEVhZE9hY1YvQU5oNThqYz0tLWVYcjdUNVlabXUxaElkZTRaR2pBZFE9PQ==--111c4d1fd4e4895e825a1017bf04b08380a362ca"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="30354450"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/30354450/Teaching_marketing_ethics_to_undergraduates_A_transformative_learning_experiment"><img alt="Research paper thumbnail of Teaching marketing ethics to undergraduates: A transformative learning experiment" class="work-thumbnail" src="https://attachments.academia-assets.com/50806891/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/30354450/Teaching_marketing_ethics_to_undergraduates_A_transformative_learning_experiment">Teaching marketing ethics to undergraduates: A transformative learning experiment</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The ethical ideologies of marketing majors and non-business majors were examined within a field e...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The ethical ideologies of marketing majors and non-business majors were examined within a field experiment in transformative learning. The Ethics Position Questionnaire (Forsyth, 1980) and an original ethical knowledge instrument were used to assess students' ethical orientation. The findings suggest transformative learning ethics exercises have pedagogical potential. Furthermore, differences in the ethical predispositions of marketing majors and non-business majors may have pedagogical implications. ______________________________________________________________________________</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="dcbe6003a67cea83651266fe4ec65234" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":50806891,"asset_id":30354450,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/50806891/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="30354450"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="30354450"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 30354450; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=30354450]").text(description); $(".js-view-count[data-work-id=30354450]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 30354450; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='30354450']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="19109934" id="journalarticles"><div class="js-work-strip profile--work_container" data-work-id="4032362"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032362/A_critique_and_revision_of_the_multidimensional_ethics_scale"><img alt="Research paper thumbnail of A critique and revision of the multidimensional ethics scale" class="work-thumbnail" src="https://attachments.academia-assets.com/31572293/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032362/A_critique_and_revision_of_the_multidimensional_ethics_scale">A critique and revision of the multidimensional ethics scale</a></div><div class="wp-workCard_item"><span>Journal of Empirical Generalisations in Marketing Science</span><span>, 1996</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The Multidimensional Ethics Scale is an eight-item, three-subscale measure developed in Reidenbac...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The Multidimensional Ethics Scale is an eight-item, three-subscale measure developed in Reidenbach and Robin (1990) and subsequently applied in at least ten empirical studies of business ethics. Despite two failed replication studies and two skeptical critiques, business ethics researchers continue to use the scale. Given the lingering uncertainty about the scale and its continued use in empirical research, a definitive critique and revalidation study is warranted. After an examination of the previously published works and new criticisms of Reidenbach and Robin (1990), a revalidation study sensitive to these criticisms is described. Then, a revised, fourteen item, five-subscale measure is presented. Results of confirmatory factor analyses and tests of predictive validity against three univariate ethics measures show the superior predictive and face validities of this revised measure. Such critique and revalidation studies, by ensuring the continuing soundness of scales created for use in empirical research, certify the tools that marketing scholars use to create marketing knowledge.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="210948f3e7e2ed9ca51b7d0fa57b4628" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572293,"asset_id":4032362,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572293/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032362"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032362"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032362; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4032362]").text(description); $(".js-view-count[data-work-id=4032362]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4032362; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4032362']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4452145"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4452145/A_dual_process_model_of_cheating_intentions"><img alt="Research paper thumbnail of A dual-process model of cheating intentions" class="work-thumbnail" src="https://attachments.academia-assets.com/31863272/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4452145/A_dual_process_model_of_cheating_intentions">A dual-process model of cheating intentions</a></div><div class="wp-workCard_item"><span>Journal of Marketing Education</span><span>, 2006</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Although prior pedagogy research indicates significant relationships between several student char...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Although prior pedagogy research indicates significant relationships between several student characteristics and cheating intentions, no research has examined the simultaneous <br />effect of cognition and anticipated emotions on such intentions. To explore the possibility that imagined outcomes—prompted by anticipated emotions—and select cognitive factors antecede cheating intentions, the authors developed and tested a model that relates anticipated regret, anticipated elation, locus of control, and personal expertise to willingness to cheat. The empirical results, which rely on five extant scales and a new multiitem vignette measure of cheating intentions, validate this dual-process model. Also, the results show that anticipated elation is a source of value for students, which positively affects their willingness to cheat.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="efde77bc3f67ad7fae388baec96b6552" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31863272,"asset_id":4452145,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31863272/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4452145"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4452145"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4452145; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="45586052"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/45586052/A_macromarketing_prescription_for_Covid_19_Solidarity_and_care_ethics"><img alt="Research paper thumbnail of A macromarketing prescription for Covid-19: Solidarity and care ethics" class="work-thumbnail" src="https://attachments.academia-assets.com/66064750/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/45586052/A_macromarketing_prescription_for_Covid_19_Solidarity_and_care_ethics">A macromarketing prescription for Covid-19: Solidarity and care ethics</a></div><div class="wp-workCard_item"><span>Journal of Macromarketing</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Contextualized in the current pandemic, this essay discusses social marketing and public policy e...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a 'social solidarity and care ethics' perspective. It presents a prototypical inclusivity-based approach for managing pandemics , with adaptive and maladaptive examples to show how the 'social solidarity and care ethics nexus' can and should 'travel' within and between societal strata. It positions this perspective as a form of phronetic polysemic marketing, and thus considers the complexity of pandemic socio-psychology and stresses the need for practical wisdom.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="bc4c5f8c7a33c2708f2a12e2007a86eb" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":66064750,"asset_id":45586052,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/66064750/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="45586052"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="45586052"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 45586052; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="101053954"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/101053954/A_macromarketing_prescription_for_Covid_19_Solidarity_and_care_ethics"><img alt="Research paper thumbnail of A macromarketing prescription for Covid-19: Solidarity and care ethics" class="work-thumbnail" src="https://attachments.academia-assets.com/101699498/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/101053954/A_macromarketing_prescription_for_Covid_19_Solidarity_and_care_ethics">A macromarketing prescription for Covid-19: Solidarity and care ethics</a></div><div class="wp-workCard_item"><span>Journal of Macromarketing</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Contextualized in the current pandemic, this essay discusses social marketing and public policy e...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a ‘social solidarity and care ethics’ perspective. It presents a prototypical inclusivity-based approach for managing pandemics, with adaptive and maladaptive examples to show how the ‘social solidarity and care ethics nexus’ can and should ‘travel’ within and between societal strata. It positions this perspective as a form of phronetic polysemic marketing, and thus considers the complexity of pandemic sociopsychology and stresses the need for practical wisdom.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d31b47cb7817004b56afb3796a5afbe6" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":101699498,"asset_id":101053954,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/101699498/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="101053954"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="101053954"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 101053954; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=101053954]").text(description); $(".js-view-count[data-work-id=101053954]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 101053954; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='101053954']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032135"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032135/A_multiple_stakeholder_perspective_on_responsibility_in_advertising"><img alt="Research paper thumbnail of A multiple stakeholder perspective on responsibility in advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/31572448/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032135/A_multiple_stakeholder_perspective_on_responsibility_in_advertising">A multiple stakeholder perspective on responsibility in advertising</a></div><div class="wp-workCard_item"><span>Journal of Advertising</span><span>, 2007</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Responsibility in advertising requires that all stakeholders honor their obligations to one anoth...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Responsibility in advertising requires that all stakeholders honor their obligations to one another. Advertisingrelated activities that violate accepted standards will be deemed irresponsible by one or more stakeholders. These activities may affect advertisers and consumers negatively; advertisers may incur damaging publicity that threatens their long-term viability, and consumers may incur physical, financial, or emotional injury. To mitigate such harms, regulators are charged with protecting society's interests. Responsibility in advertising is introduced and the interconnections between these major stakeholders are briefly discussed. The papers that comprise this special issue are then introduced and manuscript reviewers are acknowledged.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="ee71952dd0a29e8af92e241101b65270" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572448,"asset_id":4032135,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572448/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032135"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032135"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032135; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4452139"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4452139/A_piecewise_regression_test_of_Riesmans_theory_of_social_character"><img alt="Research paper thumbnail of A piecewise-regression test of Riesman's theory of social character" class="work-thumbnail" src="https://attachments.academia-assets.com/31863304/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4452139/A_piecewise_regression_test_of_Riesmans_theory_of_social_character">A piecewise-regression test of Riesman's theory of social character</a></div><div class="wp-workCard_item"><span>Journal of Current Issues and Research in Advertising</span><span>, 1992</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1a5c85e8812fc2d03d8d96f56c7ffb0d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31863304,"asset_id":4452139,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31863304/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4452139"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4452139"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4452139; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4452139]").text(description); $(".js-view-count[data-work-id=4452139]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4452139; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4452139']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="38170104"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/38170104/A_prospectus_on_marketing_futurology"><img alt="Research paper thumbnail of A prospectus on marketing futurology" class="work-thumbnail" src="https://attachments.academia-assets.com/60945557/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/38170104/A_prospectus_on_marketing_futurology">A prospectus on marketing futurology</a></div><div class="wp-workCard_item"><span>European Journal of Marketing</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Purpose: Given likely structural, technological, economic, and social shifts, we urge marketers t...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Purpose: Given likely structural, technological, economic, and social shifts, we urge marketers to recognize, support, and advocate for marketing’s role in identifying and manifesting a desirable future.<br /><br />Design/methodology/approach: A content analysis of Futures, a leading multi-disciplinary futures studies journal, provides preliminary evidence regarding the extent and positivity of marketing scholars’ engagement in futures discourse. An extensive review of the high-tech (e.g., genetics, robotics, information technology, and nanotechnology), futurology, and meaning of life (e.g., positive psychology, philosophy, posthumanism, quality of life) literatures informed this prospectus.<br /><br />Findings: The context analysis suggests that marketers are philosophically detached from contemplating possible, probable, and desirable futures or from using futurology research tools. Based on the literature review, we posit scholars can organize marketing futurology around an aspirational definition of marketing unencum-bered by macromarketing-level criticisms, an organized set of higher- and lower-order questions, and a basic prescription for avoiding dystopia-inducing negative externalities.<br /><br />Originality/value: An aspirational definition, organized set of questions, and prescription for avoiding negative externalities represent novel conceptual contributions to the extant marketing literature. By focusing on marketing-facilitated activity to create a 'sustainable good life' for all persons, this framework addresses ethicality and sustainability concerns about marketing.<br /><br />Keywords: Future studies, positive psychology, high-tech, definition of marketing, emerging technologies, future scenarios</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="a0128cb728e26e076b1a8f8a9b5c61ce" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60945557,"asset_id":38170104,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60945557/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="38170104"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="38170104"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 38170104; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=38170104]").text(description); $(".js-view-count[data-work-id=38170104]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 38170104; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='38170104']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "a0128cb728e26e076b1a8f8a9b5c61ce" } } $('.js-work-strip[data-work-id=38170104]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":38170104,"title":"A prospectus on marketing futurology","internal_url":"https://www.academia.edu/38170104/A_prospectus_on_marketing_futurology","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"Tk1UM0J5eWRpN3kyTVN3OEhJY1k4MlpyazRGK3BCWDdKZlpwT2JNbWdvUT0tLVAvS2VoNyt4S3B1bndyVTN4OUx1cFE9PQ==--6e186c197824ffd087bbb8d180f7cb08b89a8e1a"},"attachments":[{"id":60945557,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60945557/thumbnails/1.jpg","file_name":"Hyman_Kostyk_Future_Study_Intro_Essay_Self-archive.pdf","download_url":"https://www.academia.edu/attachments/60945557/download_file","bulk_download_file_name":"A_prospectus_on_marketing_futurology.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60945557/Hyman_Kostyk_Future_Study_Intro_Essay_Self-archive-libre.pdf?1571418981=\u0026response-content-disposition=attachment%3B+filename%3DA_prospectus_on_marketing_futurology.pdf\u0026Expires=1740513391\u0026Signature=XVFlvQ3EGbirGKBHcxFctGieh2Q3ASQv7VHymt-BKGDjemG169Vl2R0D0ZeQkW3zLfLcTfBQgIlPTHPNMeYRRkGO08LkYZI0zhZkgipmhGEhg-8YdCGIwcJgVUSVe~h4AWFnxQ4kGHQYxrJJ0ZEnfvhizdnYqjeuMvbX7eoDi78tyZ3flPOvRmPEnZohsVkbIyPkx9mdf7VCNvFF0x6U01H5TU1pigJdy0sAFxo6fW7WZRL4APjqyZgaZQJMQob7tygmzpxcOXLNlkiwN3afl6oSD6RQ6NiuZYKbYam0m1sGdD1ABRnxwNiZhfhUMPrdvP2l08HFP8tz3z44lGyclQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4452147"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4452147/A_provider_cost_patron_effort_schema_for_classifying_products"><img alt="Research paper thumbnail of A provider-cost/patron-effort schema for classifying products" class="work-thumbnail" src="https://attachments.academia-assets.com/31863265/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4452147/A_provider_cost_patron_effort_schema_for_classifying_products">A provider-cost/patron-effort schema for classifying products</a></div><div class="wp-workCard_item"><span>Journal of the Academy of Marketing Science</span><span>, 1995</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Since the commodity-oriented thinkers of marketing’s early history, marketers have sought a valid...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Since the commodity-oriented thinkers of marketing’s early history, marketers have sought a valid schema for classifying products. Currently, the marketing literature is dominated by two types of schemata for classifying products: product-based and consumer cost-based. Despite marketing tenets such asexchange is the focal notion of marketing andgood marketing theory integrates the perspectives of firms and consumers, no existing schema embodies either exchange or a dual firm/consumer perspective. After reviewing the existing classificational schemata, one such schema is proposed and evaluated. The two classifying dimensions of this schema are providers’ relative variable costs (PRVC) and patrons’ relative effort (PRE). Crossing high and low levels of PRVC and PRE yields four product categories: low cost/effort, patroneffort heavy, provider-cost heavy, and high cost/effort.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="6506a4179c607b2af90df75dfada8951" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31863265,"asset_id":4452147,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31863265/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4452147"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4452147"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4452147; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032372"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032372/A_rapprochement_between_the_advertising_community_and_the_Jungians"><img alt="Research paper thumbnail of A rapprochement between the advertising community and the Jungians" class="work-thumbnail" src="https://attachments.academia-assets.com/31572313/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032372/A_rapprochement_between_the_advertising_community_and_the_Jungians">A rapprochement between the advertising community and the Jungians</a></div><div class="wp-workCard_item"><span>Journal of Current Issues and Research in Advertising</span><span>, 1990</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b502349269941182edd168e464912157" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572313,"asset_id":4032372,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572313/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032372"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032372"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032372; 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Formerly entitled, Community Quality of Life Indicators: Best Practices, the series reflects a broad scope of well-being. Next to best practices of community quality-of-life indicators projects the series welcomes a variety of research and practice topics as related to overall community well-being and quality of life dimensions, whether relating to policy, application, research, and/or practice. Research on issues such as societal happiness, quality of life domains in the policy construct, measuring and gauging progress, dimensions of planning and community development, and related topics are anticipated. 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The posited synthetic framework includes the multifaceted sources, norms, and dyads that foster Chinese moral codes and ethical values in business-tobusiness contexts. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032169"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032169/An_advertising_test_of_the_work_ethic_in_the_U_K_and_the_U_S"><img alt="Research paper thumbnail of An advertising test of the work ethic in the U.K. and the U.S" class="work-thumbnail" src="https://attachments.academia-assets.com/31572472/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032169/An_advertising_test_of_the_work_ethic_in_the_U_K_and_the_U_S">An advertising test of the work ethic in the U.K. and the U.S</a></div><div class="wp-workCard_item"><span>Journal of International Consumer Marketing</span><span>, 1997</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Many social commentators in the U.K. and U.S. claim that their respective country is in economic ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Many social commentators in the U.K. and U.S. claim that their respective country is in economic decline, and that a major cause of this decline is the indigenous workforce's increased pursuit of leisure and affiliation rather than work and achievement. To test these commentators' causal claim, annual changes in the percent of U.K. and U.S. business magazines ads during the 1970s with work/achievement/leisure/affiliation themes were analyzed. The results suggest that the work ethic has not declined in either the U.K. or the U.S., and thus fail to support their claim.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="91ff9aac8f88e40a64a039efa62e5337" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572472,"asset_id":4032169,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572472/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032169"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032169"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032169; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="5136591"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/5136591/Ads_by_527_groups_and_the_2004_US_presidential_election"><img alt="Research paper thumbnail of Ads by 527 groups and the 2004 US presidential election" class="work-thumbnail" src="https://attachments.academia-assets.com/32338950/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/5136591/Ads_by_527_groups_and_the_2004_US_presidential_election">Ads by 527 groups and the 2004 US presidential election</a></div><div class="wp-workCard_item"><span>Journal of Political Marketing</span><span>, Dec 2013</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">With the emergence of newly legislated 527 groups and their barrage of television attack ads agai...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">With the emergence of newly legislated 527 groups and their barrage of television attack ads against each major party candidate, the landscape of the U.S. presidential election changed markedly in 2004. Although these special interest groups—named after the amendment to the U.S. Federal Tax Code that authorized them—seem to function as political action committees, the lack of federal regulation allows 527 groups more latitude in ad content and opaqueness of ad sponsorship. The extant literature on the increasing effectiveness of negative political advertising suggests the relative efficacy of the promotional tactics used by 527 groups. After a discussion of the select 527 group ads run during 2004, the future regulation of 527 groups is broached.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="6b82e3710837c64a014e111f9063c990" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":32338950,"asset_id":5136591,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/32338950/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="5136591"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="5136591"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 5136591; 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dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "6b82e3710837c64a014e111f9063c990" } } $('.js-work-strip[data-work-id=5136591]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":5136591,"title":"Ads by 527 groups and the 2004 US presidential election","internal_url":"https://www.academia.edu/5136591/Ads_by_527_groups_and_the_2004_US_presidential_election","owner_id":1296760,"coauthors_can_edit":true,"owner":{"id":1296760,"first_name":"Michael","middle_initials":"R","last_name":"Hyman","page_name":"MichaelHyman","domain_name":"nmsu","created_at":"2012-03-13T04:29:50.775-07:00","display_name":"Michael R Hyman","url":"https://nmsu.academia.edu/MichaelHyman","email":"SlVMdWprUStKMVQ3cktUbDR3T2ROYi8xVExGajhDdmtUWWl2ZGxsaDVTcz0tLTAyVkZmMERIVVFqWWF6dVhqTGNVdGc9PQ==--9bdf2316daf0cc64176d3e136db7702bc80803ef"},"attachments":[{"id":32338950,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/32338950/thumbnails/1.jpg","file_name":"Hamilton_Hyman_Torres_Zuniga_JPM_2013.pdf","download_url":"https://www.academia.edu/attachments/32338950/download_file","bulk_download_file_name":"Ads_by_527_groups_and_the_2004_US_presid.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/32338950/Hamilton_Hyman_Torres_Zuniga_JPM_2013-libre.pdf?1391597469=\u0026response-content-disposition=attachment%3B+filename%3DAds_by_527_groups_and_the_2004_US_presid.pdf\u0026Expires=1740513391\u0026Signature=cfghnF9BuxpE-zezIkhg4vMHcnoKJ-HIT8dMc2tYVLutbwHBR~XA3GNnYEdtpgIT4LzEPKLFeRcCyL~51JxMHDP89cehxxnc~PbM4MdjG-zfqdTgd3J8HzRtIIEmJIfNB-inmXqexl66lQGq2DsiuieS4vpxBUS3RXjZw8dQ6J6AvHlDFbuvFnyfTchB6~fV7Msru16JB-tC9Rz1RTtn6~53TPjSrOm7dWmITgVChWwTXE5jFTOKQ3ydUfqDuoELKfeXujqE-pGTf~IzZpmuHT7aemUbyh~3O3BgOD~NrV6xODpoVfplWQKzEfuVzeDW5dcm8gxSZTCuljlDukEhVA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032366"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032366/Adjusting_self_reported_attitudinal_data_for_mischievous_respondents"><img alt="Research paper thumbnail of Adjusting self-reported attitudinal data for mischievous respondents" class="work-thumbnail" src="https://attachments.academia-assets.com/31572297/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032366/Adjusting_self_reported_attitudinal_data_for_mischievous_respondents">Adjusting self-reported attitudinal data for mischievous respondents</a></div><div class="wp-workCard_item"><span>International Journal of Market Research</span><span>, 2012</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">For various reasons, survey participants may submit phoney attitudinal self-reports meant to bypa...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">For various reasons, survey participants may submit phoney attitudinal self-reports meant to bypass researcher scepticism. After suggesting reasons for this new category of problematic survey participant – the mischievous respondent (MR) – and reviewing related response bias, faking, inattentive respondent and outlier literatures, an initial algorithm for removing such respondents from polychotomous attitudinal data sets is posited. Applied to four data sets, this algorithm marginally reduced EFA cross loadings and improved CFA model fit. Although purging subtly suspicious cases is not standard practice, the extant literature indicates that such algorithms can reduce artifactual statistical findings substantially.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="edbaea30837635d659a5aeb03a81032b" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572297,"asset_id":4032366,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572297/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032366"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032366"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032366; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4452130"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4452130/Advertising_Questioning_common_complaints"><img alt="Research paper thumbnail of Advertising: Questioning common complaints" class="work-thumbnail" src="https://attachments.academia-assets.com/60239205/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4452130/Advertising_Questioning_common_complaints">Advertising: Questioning common complaints</a></div><div class="wp-workCard_item"><span>Business Ethics: A European Review</span><span>, 1993</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">For each case against advertising, there is a stronger offsetting argument.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="c37d45ba5d307ada3a2683773580b297" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60239205,"asset_id":4452130,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60239205/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4452130"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4452130"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4452130; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032364"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032364/An_enlightened_way_to_curb_piracy_of_digital_and_intellectual_property"><img alt="Research paper thumbnail of An enlightened way to curb piracy of digital and intellectual property" class="work-thumbnail" src="https://attachments.academia-assets.com/31572292/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032364/An_enlightened_way_to_curb_piracy_of_digital_and_intellectual_property">An enlightened way to curb piracy of digital and intellectual property</a></div><div class="wp-workCard_item"><span>B>Quest</span><span>, 2008</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">By distorting the marketplace for digitalized intellectual property, consumers’ pervasive piratin...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">By distorting the marketplace for digitalized intellectual property, consumers’ pervasive pirating practices may discourage future creation of such property. At best, current approaches to curb piracy have met with limited success. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4453367"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4453367/An_exploratory_study_of_the_desired_hotel_attributes_for_Americans_vacationing_in_Ireland_and_China"><img alt="Research paper thumbnail of An exploratory study of the desired hotel attributes for Americans vacationing in Ireland and China" class="work-thumbnail" src="https://attachments.academia-assets.com/31863963/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4453367/An_exploratory_study_of_the_desired_hotel_attributes_for_Americans_vacationing_in_Ireland_and_China">An exploratory study of the desired hotel attributes for Americans vacationing in Ireland and China</a></div><div class="wp-workCard_item"><span>Journal of Vacation Marketing</span><span>, 2007</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="65c4e7e0650eef74faca5434357d3231" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31863963,"asset_id":4453367,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31863963/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4453367"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4453367"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4453367; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4032378"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4032378/An_improved_scale_for_assessing_patients_trust_in_their_physician"><img alt="Research paper thumbnail of An improved scale for assessing patients’ trust in their physician" class="work-thumbnail" src="https://attachments.academia-assets.com/31572318/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4032378/An_improved_scale_for_assessing_patients_trust_in_their_physician">An improved scale for assessing patients’ trust in their physician</a></div><div class="wp-workCard_item"><span>Health Marketing Quarterly</span><span>, 2001</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Patients' trust in their primary care physician is a critical concept for healthcare practitioner...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Patients' trust in their primary care physician is a critical concept for healthcare practitioners and scholars. At the clinical level, such trust buttresses patient-physician treatment relationships; at the organizational level, such trust fosters enhanced organizational effectiveness and other positive outcomes. To empirically assess various trust-related issues on both levels, we develop a comprehensive, bi-dimensional trust scale specific to patient-physician relationships. Response analysis from two samples suggests that the scale's benevolence dimension comprises understanding patients' individual experiences, expressing caring, communicating clearly and completely, building partnership and sharing power, demonstrating honesty and respect, and keeping information confidential. The scale's technical competence dimension comprises evaluating problems thoroughly, providing appropriate and effective treatment, predisposing factors, and structural and staffing factors.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="93e0f28167d2df24e50eddcb4d30e004" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31572318,"asset_id":4032378,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31572318/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4032378"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4032378"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4032378; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="4452149"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/4452149/Antecedents_and_consequences_of_trust_in_a_service_provider_The_case_of_primary_care_physicians"><img alt="Research paper thumbnail of Antecedents and consequences of trust in a service provider: The case of primary care physicians" class="work-thumbnail" src="https://attachments.academia-assets.com/31863258/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/4452149/Antecedents_and_consequences_of_trust_in_a_service_provider_The_case_of_primary_care_physicians">Antecedents and consequences of trust in a service provider: The case of primary care physicians</a></div><div class="wp-workCard_item"><span>Journal of Business Research</span><span>, 2004</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="87caf8141eb231c7c7b8fc65aa2d6d6d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":31863258,"asset_id":4452149,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/31863258/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="4452149"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="4452149"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 4452149; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=4452149]").text(description); $(".js-view-count[data-work-id=4452149]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 4452149; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='4452149']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="30354467"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/30354467/Antecedents_and_consequences_of_extrinsic_superstitious_beliefs_A_cross_cultural_investigation"><img alt="Research paper thumbnail of Antecedents and consequences of extrinsic superstitious beliefs: A cross-cultural investigation" class="work-thumbnail" src="https://attachments.academia-assets.com/50806959/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/30354467/Antecedents_and_consequences_of_extrinsic_superstitious_beliefs_A_cross_cultural_investigation">Antecedents and consequences of extrinsic superstitious beliefs: A cross-cultural investigation</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://txstate.academia.edu/JeremySierra">Jeremy Sierra</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://nmsu.academia.edu/MichaelHyman">Michael R Hyman</a></span></div><div class="wp-workCard_item"><span>Asia Pacific Journal of Marketing and Logistics</span><span>, 2015</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Purpose – The purpose of this paper is to advance the understanding of antecedents and consequenc...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Purpose – The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs. Design/methodology/approach – From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited hypotheses. Findings – To extrinsic superstitious beliefs, both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs, both models support the horoscope importance path and the behavioral superstitious beliefs path. Only the US model supports the path from self-esteem to extrinsic superstitious beliefs, and only the South Korean model supports the path from intrinsic religiosity to extrinsic superstitious beliefs. Research limitations/implications – South Korean and US student data may limit generalizability. As effect sizes in this context are established, researchers have a benchmark for future quantitative superstition research. Practical implications – By further understanding antecedents and consequences of superstitious beliefs, marketers are in a better position to appeal to targeted customers. Anthropomorphism and intrinsic religiosity, not fully studied by marketing scholars, show promise as segmentation variables related to consumers' attitudes and behaviors. Social implications – To avoid unethical practice, marketers must limit themselves to innocuous superstition cues. Originality/value – Leaning on experiential consumption theory and the " magical thinking " literature, this study augments the superstition literature by exploring carefully selected yet under-researched determinants and consequences of superstitious beliefs across eastern and western consumer groups.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d9600b5674e9e81563d1732561708331" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":50806959,"asset_id":30354467,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/50806959/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="30354467"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="30354467"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 30354467; 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