Acc茅l茅rer la croissance du commerce de d茅tail et des produits de grande consommation gr芒ce 脿 l'IA

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<span>connect茅e</span> </h1> <div class="text-paragraph sub-heading mb-0"> <p>Relever les plus grands d茅fis du commerce de d茅tail et des produits de grande consommation en exploitant la puissance de l'IA pr茅dictive et g茅n茅rative.</p> </div> <div class="flex button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/get-started/" class="btn btn-primary" title="Demander une d茅monstration" target=""> <span>Demander une d茅monstration</span> </a> </div> </div> </div> <div class="md:col-start-8 md:col-end-13 col-span-12 flex"> <div class="block-media"> <div class="relative block aspect-video"> <div class="embed-video absolute inset-0"> <iframe title="Connected Retail" width="640" height="360" src="https://www.youtube.com/embed/Ym3mW9JJJOQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> </div> </div> </div> <div class="block-well-content"> <div class="container"> <div class="block-well with-media"> <div class="block-media"> <div class="block-img"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/NRF-2025-Retails-Big-Show-features-top-AI-innovations.svg" alt="NRF 2025 Retail鈥檚 Big Show features top AI innovations" /> </div> </div> <div class="block-text"> <div class="block-title"> <div class="heading heading-5 mb-0"> NRF 2025: Retail鈥檚 Big Show features top AI innovations </div> </div> <div class="block-description"> <div class="text-paragraph mb-0"> Retailers can cut through the AI hype at NRF by focusing on four key areas where technology solves real problems </div> <div class="cta-group md:w-auto"> <a href="https://www.symphonyai.com/fr/resources/blog/retail-cpg/nrf-2025-retails-big-show/" class="btn btn-primary w-auto !text-center" title="Lire le blog" target=""> <span>Read the blog</span> </a> <a href="https://offers.symphonyretailai.com/event/nrf?_gl=1*9j1ov7*_gcl_au*MTczNTU1MDQ4Ni4xNzMxNzEwNDAy*_ga*MTgyMDAxNjQ0NS4xNzMxNzEwNDAy*_ga_VH5EXLKLNG*MTczMjEyNzY1MS4xMy4xLjE3MzIxMjc2ODkuMjIuMC4w" class="btn btn-outline btn-outline--blue w-auto !text-center" title="Meet us at NRF" target="_blank"> <span>Meet us at NRF</span> </a> </div> </div> </div> </div> </div> </section> <section class="section block_AB015 bg-white"> <div class="bh container dark:bg-sol-charcoal pb-[32px]"> <div class="row"> <div class="col-span-12 text-center"> <div class="block-caption grid grid-cols-1 gap-[20px] mb-0"> <div class="lg:max-w-[800px] mx-auto"> <h3 class="heading !mb-0 dark:text-sol-white"> Produits complets aliment茅s par l'IA </h3> </div> <div class="lg:max-w-[800px] mx-auto mb-0 mt-[20px] text-center"> <div class="text-paragraph sub-heading mb-[15px] dark:text-sol-white"> Favorisez la prise de d茅cision proactive, b茅n茅ficiez d'une visibilit茅 en temps r茅el et cr茅ez des exp茅riences d'achat sup茅rieures gr芒ce 脿 des produits d'IA connect茅s. </div> </div> </div> </div> </div> </div> <div class="container dark:bg-sol-charcoal"> <div class="row"> <div class="col-span-12"> <div class="tab__wrapper bg-sol-light-blue2 dark:bg-sol-white lg:px-[47px] lg:pt-[34px] lg:pb-[46px] p-[0px] rounded-[12px]"> <div class="desktop"> <div class="nav-wrapper"> <ul class="nav nav-pills" id="pills-tab" role="tablist"> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full active" id="pills-store-and-space-84-tab" data-bs-toggle="pill" data-bs-target="#pills-store-and-space-84" type="button" role="tab" aria-controls="pills-store-and-space" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Magasin et espace </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-merchandising-84-tab" data-bs-toggle="pill" data-bs-target="#pills-merchandising-84" type="button" role="tab" aria-controls="pills-merchandising" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Marchandisage </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-demand-performance-84-tab" data-bs-toggle="pill" data-bs-target="#pills-demand-performance-84" type="button" role="tab" aria-controls="pills-demand-performance" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Performance de la demande </div> </span> </button> </li> </ul> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-store-and-space-84" role="tabpanel" aria-labelledby="pills-store-and-space-84-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>R茅pondre aux besoins des acheteurs gr芒ce 脿 une visibilit茅 en temps r茅el.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/macro-space-planning/">Macro Space Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/shelf-planning/">Shelf Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-intelligence/">Store Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-operations/">Store Operations</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/store-and-space/" class="btn btn-primary" title="Magasin et espace"> <span>Magasin et espace</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/image-Store-and-Space-2-2.png" alt="collage de produits de magasin et d'espace" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-merchandising-84" role="tabpanel" aria-labelledby="pills-merchandising-84-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>D茅couvrez des informations et des recommandations complexes 脿 grande 茅chelle.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/assortment-optimization/">Assortment Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/cinde-ai/">CINDE AI</a> <a href="https://www.symphonyai.com/fr/retail-cpg/personalized-marketing/">Personalized Marketing</a> <a href="https://www.symphonyai.com/fr/retail-cpg/promotion-optimization/">Promotion Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/customer-insights-platform/">Customer Insights Platform</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/merchandising-and-marketing/" class="btn btn-primary" title="Marchandisage"> <span>Marchandisage</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/RetailImage.jpg" alt="Une femme v锚tue d'une veste en cuir utilise son smartphone pendant qu'elle fait ses courses dans une 茅picerie." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-demand-performance-84" role="tabpanel" aria-labelledby="pills-demand-performance-84-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Am茅liorer les pr茅visions, la collaboration et la prise de d茅cision.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/">Demand Forecasting</a> <a href="https://www.symphonyai.com/fr/retail-cpg/replenishment-and-allocation/">Replenishment and Allocation</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-intelligence/">Supply Chain Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-management/">Supply Chain Management</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain/" class="btn btn-primary" title="Performance de la demande"> <span>Performance de la demande</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/SupplyChainPerson.jpg" alt="Une femme en tenue de travail utilise une tablette pour v茅rifier l'inventaire dans une all茅e d'entrep么t, entour茅e de hautes 茅tag猫res remplies de bo卯tes." /> </div> </div> </div> </div> </div> </div>  <div class="mobile"> <div id="dropdownDefault-84" class="dropdownDefault"> <button data-dropdown-toggle="dropdown" class="dropdownDefaultButton open old bg-sol-light-blue2" type="button" data-color=""> <div class="labels-group"> <span class="data-span"> <div class="flex items-center"> <i class="data-lb lb-"></i> <span class="data-button text-[14px] font-bold">Magasin et espace</span> </div> </span> </div> <svg class="w-2.5 h-2.5 ms-3" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewbox="0 0 10 6"> <path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m1 1 4 4 4-4" /> </svg> </button> <div class="dropdownList relative hidden"> <ul class="py-2 text-sm mt-0">  <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent active" id="pills-mob-store-and-space-84" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-store-and-space-84" type="button" role="tab" aria-controls="pills-mob-store-and-space" aria-selected="true"> Magasin et espace </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-merchandising-84" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-merchandising-84" type="button" role="tab" aria-controls="pills-mob-merchandising" aria-selected="true"> Marchandisage </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-demand-performance-84" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-demand-performance-84" type="button" role="tab" aria-controls="pills-mob-demand-performance" aria-selected="true"> Performance de la demande </button> </li> </ul> </div> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-mob-store-and-space-84" role="tabpanel" aria-labelledby="pills-mob-store-and-space-84-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>R茅pondre aux besoins des acheteurs gr芒ce 脿 une visibilit茅 en temps r茅el.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/macro-space-planning/">Macro Space Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/shelf-planning/">Shelf Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-intelligence/">Store Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-operations/">Store Operations</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/store-and-space/" class="btn btn-primary" title="Magasin et espace"> <span>Magasin et espace</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/image-Store-and-Space-2-2.png" alt="collage de produits de magasin et d'espace" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-merchandising-84" role="tabpanel" aria-labelledby="pills-mob-merchandising-84-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>D茅couvrez des informations et des recommandations complexes 脿 grande 茅chelle.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/assortment-optimization/">Assortment Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/cinde-ai/">CINDE AI</a> <a href="https://www.symphonyai.com/fr/retail-cpg/personalized-marketing/">Personalized Marketing</a> <a href="https://www.symphonyai.com/fr/retail-cpg/promotion-optimization/">Promotion Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/customer-insights-platform/">Customer Insights Platform</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/merchandising-and-marketing/" class="btn btn-primary" title="Marchandisage"> <span>Marchandisage</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/RetailImage.jpg" alt="Une femme v锚tue d'une veste en cuir utilise son smartphone pendant qu'elle fait ses courses dans une 茅picerie." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-demand-performance-84" role="tabpanel" aria-labelledby="pills-mob-demand-performance-84-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Am茅liorer les pr茅visions, la collaboration et la prise de d茅cision.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/">Demand Forecasting</a> <a href="https://www.symphonyai.com/fr/retail-cpg/replenishment-and-allocation/">Replenishment and Allocation</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-intelligence/">Supply Chain Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-management/">Supply Chain Management</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain/" class="btn btn-primary" title="Performance de la demande"> <span>Performance de la demande</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/SupplyChainPerson.jpg" alt="Une femme en tenue de travail utilise une tablette pour v茅rifier l'inventaire dans une all茅e d'entrep么t, entour茅e de hautes 茅tag猫res remplies de bo卯tes." /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section block_TXT002 bg-light-blue"> <div class="container"> <div class="row items-center mb-[24px]"> <div class="col-span-12 md:col-span-6 lg:col-span-7"> <h3 class="heading-default heading !mb-[48px]"> La vente au d茅tail connect茅e, rendue possible par l'IA pr茅dictive et g茅n茅rative. </h3> </div> <div class="col-span-12 md:col-span-6 lg:col-span-5"> <div class="sub-heading"> <p>D茅couvrez des informations jusque-l脿 cach茅es, obtenez une vue globale du paysage commercial, restez bien approvisionn茅, pr茅voyez les tendances et adaptez vos exp茅riences d'achat.</p> </div> </div> </div> <div class="block-img mb-[48px] leading-[0]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Connected-Retail-large-text-2480-x-2000-px.png" alt="Connected Retail AI SymphonyAI" /> </div> <div class="block-caption"> </div> </div> </section> <section class="section block_AB015 bg-light-blue !pt-0"> <div class="bh container dark:bg-sol-charcoal pb-[32px]"> <div class="row"> <div class="col-span-12 text-left"> <div class="block-caption grid grid-cols-1 gap-[20px] mb-0"> <div class="flex flex-col gap-[24px]"> <h3 class="heading !mb-0 dark:text-sol-white"> Le pouvoir de la vente au d茅tail connect茅e </h3> </div> <div class="text-left"> <div class="text-paragraph sub-heading mb-[15px] dark:text-sol-white"> Dans le contexte actuel de concurrence f茅roce, la vente au d茅tail connect茅e garantit un flux continu de donn茅es et d'informations, en comblant les lacunes des op茅rations de vente au d茅tail. Il permet aux d茅taillants de passer d'une analyse lente et r茅active 脿 des r茅ponses en temps quasi r茅el aux demandes du march茅 et 脿 une anticipation proactive des tendances futures. SymphonyAI a fait de la vente au d茅tail connect茅e une r茅alit茅 gr芒ce 脿 une IA g茅n茅rative et pr茅dictive de pointe, 脿 une infrastructure technologique robuste et 脿 l'utilisation de donn茅es clients r茅elles. </div> <div class="flex button-block mt-0"> <a href="https://www.symphonyai.com/fr/retail-cpg/connected-retail/" class="btn btn-primary mb-0" title="En savoir plus sur le commerce de d茅tail connect茅" > <span>En savoir plus sur le commerce de d茅tail connect茅</span> </a> </div> </div> </div> </div> </div> </div> <div class="container dark:bg-sol-charcoal"> <div class="row"> <div class="col-span-12"> <div class="tab__wrapper bg-sol-white dark:bg-sol-white lg:px-[47px] lg:pt-[34px] lg:pb-[46px] p-[0px] rounded-[12px]"> <div class="desktop"> <div class="nav-wrapper"> <ul class="nav nav-pills" id="pills-tab" role="tablist"> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full active" id="pills-shopper-insights-81-tab" data-bs-toggle="pill" data-bs-target="#pills-shopper-insights-81" type="button" role="tab" aria-controls="pills-shopper-insights" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Connaissances des acheteurs </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-minimize-disruptions-81-tab" data-bs-toggle="pill" data-bs-target="#pills-minimize-disruptions-81" type="button" role="tab" aria-controls="pills-minimize-disruptions" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Minimiser les perturbations </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-efficiency-in-fresh-81-tab" data-bs-toggle="pill" data-bs-target="#pills-efficiency-in-fresh-81" type="button" role="tab" aria-controls="pills-efficiency-in-fresh" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Efficacit茅 en mati猫re de produits frais </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-anticipate-disruptions-81-tab" data-bs-toggle="pill" data-bs-target="#pills-anticipate-disruptions-81" type="button" role="tab" aria-controls="pills-anticipate-disruptions" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Anticiper les perturbations </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-enhance-collaboration-81-tab" data-bs-toggle="pill" data-bs-target="#pills-enhance-collaboration-81" type="button" role="tab" aria-controls="pills-enhance-collaboration" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Renforcer la collaboration </div> </span> </button> </li> </ul> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-shopper-insights-81" role="tabpanel" aria-labelledby="pills-shopper-insights-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Ex茅cution sans faille des informations sur les acheteurs</h5> <p> </p> <p>- Les changements d'assortiment recommand茅s en fonction de l'espace refl猫tent de mani猫re transparente les planogrammes au niveau du magasin.</p> <p>- La planification de la demande pr茅voit l'introduction de nouveaux articles afin d'assurer une commande et une r茅partition de l'espace optimales.</p> <p>- La visibilit茅 en temps r茅el sur les rayons permet d'assurer la conformit茅 des nouveaux planogrammes.</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-store-space-shopper-insights.png" alt="magasin et espace connect茅s commerce de d茅tail graphique" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-minimize-disruptions-81" role="tabpanel" aria-labelledby="pills-minimize-disruptions-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Une vue connect茅e du rayon pour minimiser les perturbations de la cha卯ne d'approvisionnement</h5> <p> </p> <p>- Identifier rapidement les perturbations en rayon, telles que les ruptures de stock, les prix erron茅s et les articles mal plac茅s</p> <p>- Cr茅er des listes de travail class茅es par ordre de priorit茅 afin de prendre des mesures correctives imm茅diates</p> <p>- Signal de r茅approvisionnement dynamique envoy茅 au syst猫me de r茅approvisionnement et ajustements en temps r茅el 脿 partir des pr茅visions de la demande</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-store-space-shelf.png" alt="graphic-retail-store-space-shelf" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-efficiency-in-fresh-81" role="tabpanel" aria-labelledby="pills-efficiency-in-fresh-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>R茅duire la d茅marque inconnue et am茅liorer l'efficacit茅 des produits frais</h5> <p> </p> <p>- G茅n茅ration automatis茅e de promotions pour les stocks exc茅dentaires ou arrivant 脿 expiration.</p> <p>- Optimisation de l'assortiment de produits frais en fonction des pr茅f茅rences des clients et de la disponibilit茅 de l'offre locale.</p> <p>- Offres personnalis茅es en fonction de l'endroit o霉 se trouve l'acheteur dans le magasin et de ce qu'il a sous la main.</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-merchandising-marketing-fresh.png" alt="graphic-retail-merchandising-marketing-fresh" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-anticipate-disruptions-81" role="tabpanel" aria-labelledby="pills-anticipate-disruptions-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Anticiper les ruptures de stock avant qu'elles ne se produisent</h5> <p> </p> <p>- Identifier de mani猫re proactive les futures lacunes de la cha卯ne d'approvisionnement et activer les alertes</p> <p>- Identifier le remplacement optimal des articles et fournir de nouveaux planogrammes aux magasins concern茅s.</p> <p>- Une plate-forme de donn茅es interconnect茅e assure une communication continue et l'ex茅cution du produit jusqu'脿 sa mise sur le march茅</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-merchandising-marketing-shelf.png" alt="graphic-retail-merchandising-marketing-shelf" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-enhance-collaboration-81" role="tabpanel" aria-labelledby="pills-enhance-collaboration-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Une vision inter-entreprises de la cha卯ne d'approvisionnement pour am茅liorer la collaboration entre les d茅taillants et les fabricants de produits de grande consommation</h5> <p> </p> <p>- Une plateforme unique pour visualiser l'ensemble du parcours, du CPG au DC/entrep么t jusqu'脿 l'茅tag猫re</p> <p>- Pr茅vision commune de la demande bas茅e sur les donn茅es des d茅taillants, des produits de grande consommation et des donn茅es contextuelles pour permettre une planification et une prise de d茅cision conjointes.</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-supply-chain-collaboration.png" alt="graphic-retail-supply-chain-collaboration" /> </div> </div> </div> </div> </div> </div>  <div class="mobile"> <div id="dropdownDefault-81" class="dropdownDefault"> <button data-dropdown-toggle="dropdown" class="dropdownDefaultButton open old bg-sol-white" type="button" data-color=""> <div class="labels-group"> <span class="data-span"> <div class="flex items-center"> <i class="data-lb lb-"></i> <span class="data-button text-[14px] font-bold">Connaissances des acheteurs</span> </div> </span> </div> <svg class="w-2.5 h-2.5 ms-3" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewbox="0 0 10 6"> <path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m1 1 4 4 4-4" /> </svg> </button> <div class="dropdownList relative hidden"> <ul class="py-2 text-sm mt-0">  <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent active" id="pills-mob-shopper-insights-81" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-shopper-insights-81" type="button" role="tab" aria-controls="pills-mob-shopper-insights" aria-selected="true"> Connaissances des acheteurs </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-minimize-disruptions-81" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-minimize-disruptions-81" type="button" role="tab" aria-controls="pills-mob-minimize-disruptions" aria-selected="true"> Minimiser les perturbations </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-efficiency-in-fresh-81" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-efficiency-in-fresh-81" type="button" role="tab" aria-controls="pills-mob-efficiency-in-fresh" aria-selected="true"> Efficacit茅 en mati猫re de produits frais </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-anticipate-disruptions-81" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-anticipate-disruptions-81" type="button" role="tab" aria-controls="pills-mob-anticipate-disruptions" aria-selected="true"> Anticiper les perturbations </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-enhance-collaboration-81" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-enhance-collaboration-81" type="button" role="tab" aria-controls="pills-mob-enhance-collaboration" aria-selected="true"> Renforcer la collaboration </button> </li> </ul> </div> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-mob-shopper-insights-81" role="tabpanel" aria-labelledby="pills-mob-shopper-insights-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Ex茅cution sans faille des informations sur les acheteurs</h5> <p> </p> <p>- Les changements d'assortiment recommand茅s en fonction de l'espace refl猫tent de mani猫re transparente les planogrammes au niveau du magasin.</p> <p>- La planification de la demande pr茅voit l'introduction de nouveaux articles afin d'assurer une commande et une r茅partition de l'espace optimales.</p> <p>- La visibilit茅 en temps r茅el sur les rayons permet d'assurer la conformit茅 des nouveaux planogrammes.</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-store-space-shopper-insights.png" alt="magasin et espace connect茅s commerce de d茅tail graphique" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-minimize-disruptions-81" role="tabpanel" aria-labelledby="pills-mob-minimize-disruptions-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Une vue connect茅e du rayon pour minimiser les perturbations de la cha卯ne d'approvisionnement</h5> <p> </p> <p>- Identifier rapidement les perturbations en rayon, telles que les ruptures de stock, les prix erron茅s et les articles mal plac茅s</p> <p>- Cr茅er des listes de travail class茅es par ordre de priorit茅 afin de prendre des mesures correctives imm茅diates</p> <p>- Signal de r茅approvisionnement dynamique envoy茅 au syst猫me de r茅approvisionnement et ajustements en temps r茅el 脿 partir des pr茅visions de la demande</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-store-space-shelf.png" alt="graphic-retail-store-space-shelf" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-efficiency-in-fresh-81" role="tabpanel" aria-labelledby="pills-mob-efficiency-in-fresh-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>R茅duire la d茅marque inconnue et am茅liorer l'efficacit茅 des produits frais</h5> <p> </p> <p>- G茅n茅ration automatis茅e de promotions pour les stocks exc茅dentaires ou arrivant 脿 expiration.</p> <p>- Optimisation de l'assortiment de produits frais en fonction des pr茅f茅rences des clients et de la disponibilit茅 de l'offre locale.</p> <p>- Offres personnalis茅es en fonction de l'endroit o霉 se trouve l'acheteur dans le magasin et de ce qu'il a sous la main.</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-merchandising-marketing-fresh.png" alt="graphic-retail-merchandising-marketing-fresh" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-anticipate-disruptions-81" role="tabpanel" aria-labelledby="pills-mob-anticipate-disruptions-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Anticiper les ruptures de stock avant qu'elles ne se produisent</h5> <p> </p> <p>- Identifier de mani猫re proactive les futures lacunes de la cha卯ne d'approvisionnement et activer les alertes</p> <p>- Identifier le remplacement optimal des articles et fournir de nouveaux planogrammes aux magasins concern茅s.</p> <p>- Une plate-forme de donn茅es interconnect茅e assure une communication continue et l'ex茅cution du produit jusqu'脿 sa mise sur le march茅</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-merchandising-marketing-shelf.png" alt="graphic-retail-merchandising-marketing-shelf" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-enhance-collaboration-81" role="tabpanel" aria-labelledby="pills-mob-enhance-collaboration-81-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <h5>Une vision inter-entreprises de la cha卯ne d'approvisionnement pour am茅liorer la collaboration entre les d茅taillants et les fabricants de produits de grande consommation</h5> <p> </p> <p>- Une plateforme unique pour visualiser l'ensemble du parcours, du CPG au DC/entrep么t jusqu'脿 l'茅tag猫re</p> <p>- Pr茅vision commune de la demande bas茅e sur les donn茅es des d茅taillants, des produits de grande consommation et des donn茅es contextuelles pour permettre une planification et une prise de d茅cision conjointes.</p> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/graphic-retail-supply-chain-collaboration.png" alt="graphic-retail-supply-chain-collaboration" /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="block_6223f5c7e86327164e2460b9c94fde74" class="section block_AB005 bg-transparent"> <div class="container"> <div class="row"> <div class="col-span-12 md:col-span-8"> <div class="block-caption"> <h2 class="heading mb-0 dark:text-sol-white"> SymphonyAI r茅sout les d茅fis les plus difficiles du commerce de d茅tail </h2> </div> </div> </div> <div class="row"> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-loyalty-growth.svg" alt="" class="card-icon" /> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Favoriser la loyaut茅 et la croissance</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>En cr茅ant des magasins, des rayons et des assortiments centr茅s sur le client, les solutions de SymphonyAI aident les marques 脿 fid茅liser leurs clients et 脿 augmenter leur chiffre d'affaires.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-respond-fast-trends.svg" alt="" class="card-icon" /> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">R茅agir aux tendances qui 茅voluent rapidement</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>En construisant une cha卯ne d'approvisionnement agile, les solutions de SymphonyAI aident les marques 脿 s'adapter 脿 des d茅fis en constante 茅volution et 脿 des environnements changeants.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-connect-disjointed-silos.svg" alt="" class="card-icon" /> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Connecter les silos disjoints</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>En connectant des informations cloisonn茅es, les solutions de SymphonyAI favorisent la croissance et la collaboration tout en amplifiant les flux de mon茅tisation.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 md:mb-12"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-omnichannel-availability.svg" alt="" class="card-icon" /> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Assurer une disponibilit茅 omnicanale</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>En maintenant la disponibilit茅 des produits en rayon, les solutions de SymphonyAI permettent aux marques de r茅pondre aux besoins des clients sur tous les canaux.</p> </div> </div> </div> </div> </div> </div> </section> <section class="section block_TXT003 bg-transparent !pt-0"> <div class="container"> <div class="block-caption"> <h4 class="heading-3 heading mb-24"> Les r茅sultats sont 脿 port茅e de main </h4> <ul class="block-stats"> <li> <p class="stats-value">20%</p> <p class="text-paragraph"><p>Augmentation de la fid茅lit茅 des clients</p> </p> </li> <li> <p class="stats-value">5%</p> <p class="text-paragraph"><p>Croissance progressive des ventes</p> </p> </li> <li> <p class="stats-value">10%</p> <p class="text-paragraph"><p>Augmentation de la disponibilit茅 des produits</p> </p> </li> </ul> </div> </div> </section> <section class="section block_AB010 overflow-hidden bg-default"> <div class="container relative z-[2]"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12"> <div class="block-caption flex flex-col lg:gap-[40px] gap-[20px] lg:mb-0 mb-[32px]"> <h3 class="heading-default text-sol-white mb-0"> Des copilotes d'IA g茅n茅rative pour les d茅taillants </h3> <div> <a href="https://www.symphonyai.com/fr/retail-cpg/generative-ai-copilots/" class="btn btn-outline btn-outline-white mb-0" title="D茅couvrez les copilotes"> <span>D茅couvrez les copilotes</span> </a> </div> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12"> <div class="sub-heading mt-[8px] text-sol-white"> <p>Comprenez ce qui s'est pass茅 et planifiez ce qui va se passer gr芒ce 脿 des interfaces de pilotage intelligentes con莽ues pour le commerce de d茅tail. D茅couvrez des informations en temps r茅el, am茅liorez la pr茅cision des pr茅visions et am茅liorez la prise de d茅cision.</p> </div> </div> </div> </div> </section> <section id="block_45c3315fe32537946e3a574828b03198" class="section block_AB002 bg-default flip-columns relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="heading-default heading mb-0"> Category Manager Copilot </h3> <div class="sub-heading mb-0 text-sol-white"> <p><p>Am茅liorez la planification strat茅gique et la prise de d茅cision gr芒ce 脿 des informations pr茅dictives en temps r茅el et 脿 des r茅cits en langage naturel.</p> </p> </div> <div class="block-btn"> <a href="https://www.symphonyai.com/fr/retail-cpg/cinde-insights/" class="btn btn-primary" title="En savoir plus" > <span>En savoir plus</span> </a> </div> </div> </div> <div class="col-span-12 md:col-span-6 md:order-first order-last"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="620" height="363" src="https://www.symphonyai.com/wp-content/uploads/Copilot-retail-category-manager.jpg" class="attachment-full size-full" alt="" loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/Copilot-retail-category-manager.jpg 620w, https://www.symphonyai.com/wp-content/uploads/Copilot-retail-category-manager-300x176.jpg 300w" sizes="(max-width: 620px) 100vw, 620px" /> </div> </div> </div> </div> </div> </section> <section id="block_69d8b526bc7636fb7307f944cee5ae3f" class="section block_AB002 bg-default relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="heading-default heading mb-0"> Copilote du planificateur de la demande </h3> <div class="sub-heading mb-0 text-sol-white"> <p><p>Am茅liorez la pr茅cision des pr茅visions et donnez du sens 脿 des donn茅es disparates gr芒ce 脿 l'IA pr茅dictive et g茅n茅rative sp茅cifique au commerce de d茅tail.</p> </p> </div> <div class="block-btn"> <a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/" class="btn btn-primary" title="En savoir plus" > <span>En savoir plus</span> </a> </div> </div> </div> <div class="col-span-12 md:col-span-6"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="621" height="364" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-demand-planner.jpg" class="attachment-full size-full" alt="Une interface de chat collaborative o霉 les professionnels de la vente au d茅tail discutent de la gestion des cat茅gories et de la connaissance des clients." loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-demand-planner.jpg 621w, https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-demand-planner-300x176.jpg 300w" sizes="(max-width: 621px) 100vw, 621px" /> </div> </div> </div> </div> </div> </section> <section class="section block_LOG001 bg-default"> <div 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