Marketing - Aurora

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<li class="nav__item nav__item--home "><a class="" href="/web/20170716023136/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20170716023136/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20170716023136/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20170716023136/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20170716023136/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20170716023136/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20170716023136/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20170716023136/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <h2 class="tag size-ten text--300 caps bald p-0 mb-4">Marketing</h2> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142025" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142025/retail-revs-up"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/large/2017/06/593f84f792413.jpg" alt="Retail revs up"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Feature" href="/web/20170716023136/http://aurora.dawn.com/marketing/feature" class="">Feature</a></span> </div>  <h2 data-layout="story" data-id="1142025" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">What happens when customers prioritise ‘experience’ over ‘product’. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142103" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142103/flaunting-in-the-face-of-grief"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/large/2017/07/596703a83b3d9.jpg" alt="Flaunting in the face of grief"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Opinion" href="/web/20170716023136/http://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span> </div>  <h2 data-layout="story" data-id="1142103" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142103/flaunting-in-the-face-of-grief" class="story__link"><strong>Flaunting in the face of grief</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">When national tragedies strike, brands should exercise sensitivity in their media messages. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142093" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142093/branding-pakistan"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/thumbnail/2017/07/5964a8436128a.jpg" alt="Branding Pakistan"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Feature" href="/web/20170716023136/http://aurora.dawn.com/marketing/feature" class="">Feature</a></span> </div>  <h2 data-layout="story" data-id="1142093" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142093/branding-pakistan" class="story__link"><strong>Branding Pakistan</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142015" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142015/music-marketing-and-memories"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/thumbnail/2017/05/5909c2d8f2285.jpg" alt="Music, marketing and memories"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Feature" href="/web/20170716023136/http://aurora.dawn.com/marketing/feature" class="">Feature</a></span> </div>  <h2 data-layout="story" data-id="1142015" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142015/music-marketing-and-memories" class="story__link"><strong>Music, marketing and memories</strong></a></h2> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142071" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142071/the-scope-of-retail-in-pakistan"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/thumbnail/2017/06/5943641527ecd.jpg" alt="The scope of retail in Pakistan"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Brands" href="/web/20170716023136/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span> </div>  <h2 data-layout="story" data-id="1142071" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142071/the-scope-of-retail-in-pakistan" class="story__link"><strong>The scope of retail in Pakistan</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142070" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142070/be-the-change"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/thumbnail/2017/06/593f9db989bcd.jpg" alt="BE the change"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Opinion" href="/web/20170716023136/http://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span> </div>  <h2 data-layout="story" data-id="1142070" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142070/be-the-change" class="story__link"><strong>BE the change</strong></a></h2> </article>  </div> </div><div class="clear-both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142063" data-layout="story">  <span class="tag size-three mb-2"><a title="Brands" href="/web/20170716023136/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1142063" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142063/realigning-the-retail-model" class="story__link"><strong>Realigning the retail model</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142063/realigning-the-retail-model"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/05/5924f5bc8e6a4.jpg" alt="Realigning the retail model"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Exploring the retail trends in the US. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141811" data-layout="story">  <span class="tag size-three mb-2"><a title="Brands" href="/web/20170716023136/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1141811" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141811/living-on-the-blind-side" class="story__link"><strong>Living on the blind side</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141811/living-on-the-blind-side"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/06/593b76565fe84.jpg" alt="Living on the blind side"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The dangers of working with a narrow brand focus. </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142040" data-layout="story">  <span class="tag size-three mb-2"><a title="Brands" href="/web/20170716023136/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1142040" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142040/oh-jazz-what-have-you-done" class="story__link"><strong>Oh Jazz, what have you done?</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142040/oh-jazz-what-have-you-done"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/05/591dd81f2224b.jpg" alt="Oh Jazz, what have you done?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Has Jazz got a case of the positioning blues? </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142036" data-layout="story">  <span class="tag size-three mb-2"><a title="Opinion" href="/web/20170716023136/http://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span>  <h2 data-layout="story" data-id="1142036" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142036/retail-therapy" class="story__link"><strong>Retail therapy</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142036/retail-therapy"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/06/593632df2d363.jpg" alt="Retail therapy"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Can retail therapy be used as a means of self-transformation? </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142067" data-layout="story">  <span class="tag size-three mb-2"><a title="Automobiles" href="/web/20170716023136/http://aurora.dawn.com/marketing/automobiles" class="">Automobiles</a></span>  <h2 data-layout="story" data-id="1142067" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142067/why-automotive-advertising-needs-an-overhaul" class="story__link"><strong>Why automotive advertising needs an overhaul</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142067/why-automotive-advertising-needs-an-overhaul"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/05/592cfdd41b892.jpg" alt="Why automotive advertising needs an overhaul"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Most local automobile ads lack imagination and consumer insight, and fail to create product differentiation. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141234" data-layout="story">  <span class="tag size-three mb-2"><a title="Brands" href="/web/20170716023136/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1141234" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141234/i-brand-therefore-i-am" class="story__link"><strong>I brand, therefore I am</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141234/i-brand-therefore-i-am"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2015/09/560b7cb1b1b47.jpg" alt="I brand, therefore I am"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The importance of branding yourself effectively. </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141968" data-layout="story">  <span class="tag size-three mb-2"><a title="Feature" href="/web/20170716023136/http://aurora.dawn.com/marketing/feature" class="">Feature</a></span>  <h2 data-layout="story" data-id="1141968" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141968/why-behavioural-economics-is-important-for-marketing-success" class="story__link"><strong>Why behavioural economics is important for marketing success</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141968/why-behavioural-economics-is-important-for-marketing-success"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/03/58dbf88e9399a.jpg" alt="Why behavioural economics is important for marketing success"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Behavioural economics uses experiments that observe human behaviour in order to uncover how we think. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141989" data-layout="story">  <h2 data-layout="story" data-id="1141989" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141989/television-advertising-spend" class="story__link">Television advertising spend</a></h2>  <figure class="media media--left col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141989/television-advertising-spend"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/04/58f9f68e388f4.jpg" alt="Television advertising spend"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Top TV advertisers in FY 2015-16 and FY 2014-15. </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141947" data-layout="story">  <span class="tag size-three mb-2"><a title="Brands" href="/web/20170716023136/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1141947" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141947/the-power-of-place" class="story__link"><strong>The power of place</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141947/the-power-of-place"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/05/59080f0c0a492.jpg" alt="The power of place"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141993" data-layout="story">  <span class="tag size-three mb-2"><a title="Feature" href="/web/20170716023136/http://aurora.dawn.com/marketing/feature" class="">Feature</a></span>  <h2 data-layout="story" data-id="1141993" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141993/the-politics-of-femvertising" class="story__link"><strong>The politics of ‘femvertising’</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141993/the-politics-of-femvertising"><img src="https://web.archive.org/web/20170716023136im_/http://i.dawn.com/medium/2017/04/59007792d6036.jpg" alt="The politics of ‘femvertising’"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Is using feminism to sell products the right thing to do? </div> </article>  </div> </div><div class="clear-both"> </div></div> <div class="my-2 px-2 text-right"> <h2 class="tag size-four text--700 more-link theme--cream-light bald p-2"><a title="More Stories" href="/web/20170716023136/http://aurora.dawn.com/archive/marketing" class="">More Stories</a></h2> </div> </div> <div class="col-lg-4 col-12">  <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title "><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-15660565"> <script src="//web.archive.org/web/20170716023136js_/http://static.polldaddy.com/p/8482390.js" defer></script> </div> <link rel="stylesheet" href="/web/20170716023136cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20170528080408.css" media="all"></div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title "><span>Contributors</span></h2> <div class="widget__container__body "> <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/authors/3341/talha-bin-hamid" class="stroy__link">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142076" data-layout="story">  <h2 data-layout="story" data-id="1142076" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142076/a-question-of-celebrity-endorsements" class="story__link"><strong>A question of celebrity endorsements</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Amber Arshad" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/authors/3256/amber-arshad" class="stroy__link">Amber Arshad</a></h2> </div>  <article class="box story " data-id="1142060" data-layout="story">  <h2 data-layout="story" data-id="1142060" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142060/in-conversation-with-adeel-hashmi-head-of-tpl-maps" class="story__link"><strong>In conversation with Adeel Hashmi, Head of TPL Maps</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Rashna Abdi" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/authors/3373/rashna-abdi" class="stroy__link">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1141950" data-layout="story">  <h2 data-layout="story" data-id="1141950" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="stroy__link">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142025" data-layout="story">  <h2 data-layout="story" data-id="1142025" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class="stroy__link">Faraz Maqsood Hamidi</a></h2> </div>  <article class="box story " data-id="1142036" data-layout="story">  <h2 data-layout="story" data-id="1142036" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170716023136/http://aurora.dawn.com/news/1142036/retail-therapy" class="story__link"><strong>Retail therapy</strong></a></h2> </article>  <p class="text-center m-0 pb-2"> <span class="tag size-three bald theme--cream-light more-link p-2"><a title="View More" href="/web/20170716023136/http://aurora.dawn.com/authors" class="">View More</a></span> </p> </div> </div> </section>  </div> </div> </main> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper 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