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Clean the Sky - Climate-Exposing Replica Apparel
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src='https://cdn.trendhunterstatic.com/phpthumbnails/421/421131/421131_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Fashion Footprint Calculators </div> </div> </a><a href='/innovation/sustainable-fashion-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Sustainable Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/414/414723/414723_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Sustainable Fashion Campaigns </div> </div> </a><a href='/innovation/vestiaire-collective-black-friday' class='cts__art'> <div class='cts__artImgCont'> <img alt='Wasteful Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520484/520484_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Wasteful Fashion Campaigns </div> </div> </a><a href='/innovation/worn-wear-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Online Thrift Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/360/360823/360823_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Online Thrift Stores </div> </div> </a><a href='/innovation/fashions-ecological-footprint' class='cts__art'> <div class='cts__artImgCont'> <img alt='Tech-Driven Sustainable Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404102/404102_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Tech-Driven Sustainable Fashion </div> </div> </a><a href='/innovation/worn-wear-store' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Second-Hand Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/418/418641/418641_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Second-Hand Stores </div> </div> </a><a href='/innovation/fixing-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Clothing Repair Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/450/450930/450930_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Waste-Reducing Clothing Repair Campaigns </div> </div> </a><a href='/innovation/asket' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/507/507204/507204_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Shops </div> </div> </a><a href='/innovation/fashion-platform' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circularity-Centric Fashion Platforms Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/501/501746/501746_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circularity-Centric Fashion Platforms </div> </div> </a><a href='/innovation/clothing-recycling-service' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clothing Recycling Services Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527643/527643_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clothing Recycling Services </div> </div> </a><a href='/innovation/reach-consumers-authentically' class='cts__art'> <div class='cts__artImgCont'> <img alt='Authentic Anti-Consumerism Ads Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/410/410663/410663_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Authentic Anti-Consumerism Ads </div> </div> </a><a href='/innovation/making-space' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Garment Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/386/386998/386998_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Garment Shops </div> </div> </a><a href='/innovation/circular-fashion-economy' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404292/404292_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Programs </div> </div> </a><a href='/innovation/textiles-2030' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Clothing Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451221/451221_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Clothing Campaigns </div> </div> </a><a href='/innovation/abasi-rosborough' class='cts__art'> <div class='cts__artImgCont'> <img alt='Global Warming-Focused Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/375/375720/375720_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Global Warming-Focused Fashion </div> </div> </a><a href='/innovation/sustainability-campaigns' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Driven Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531673/531673_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Driven Fashion Campaigns </div> </div> </a><a href='/innovation/thredup-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Pre-Loved Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/500/500922/500922_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Pre-Loved Fashion </div> </div> </a><a href='/innovation/repurposed-cotton-project' class='cts__art'> <div class='cts__artImgCont'> <img alt='Repurposed Cotton Sweater Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/382/382343/382343_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Repurposed Cotton Sweater Initiatives </div> </div> </a><a href='/innovation/cuyana-made-with-air' class='cts__art'> <div class='cts__artImgCont'> <img alt='Ingenious De-Influencing Ads Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527956/527956_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Ingenious De-Influencing Ads </div> </div> </a><a href='/innovation/carbon-capture-clothing' class='cts__art'> <div class='cts__artImgCont'> <img alt='Carbon Capture Clothing Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/448/448631/448631_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Carbon Capture Clothing </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Climate-Exposing Replica Apparel Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/421/tradera.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Tradera Hid Climate Facts in Replicas of Famous Clothing</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/Grace.Mahas'>Grace Mahas — January 17, 2020</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.youtube.com/watch?v=cqTLril8I1o&feature=youtu.be' class='ctsa__ref' rel='nofollow noreferrer'>youtube</a> & <a target=_blank href='https://www.tradera.com/' class='ctsa__ref' rel='nofollow noreferrer'>tradera</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='https://www.cleanthesky.com/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <img width=300 height=300 alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' class='cts__bannerImg' /> </a></div> <p class='cts__p'>Tradera, a Swedish circular marketplace, recently launched the 'Face the Hidden Facts' campaign to highlight the devastating damage done by the fashion industry. The company was able to outsmart Google's algorithm in order to exposed online shoppers to the startling facts about the unsustainable fashion industry. </p><p class='cts__p'>The facts are hidden in 3D replicas of popular products and include statements such as “the fashion industry is responsible for 8% of the global emissions” and “20% of the world’s water pollution." These replica images were tagged with the same search engine data as the originals to push these faux products to the top of the search result page and be viewed by many. When the link was clicked, the visitor would be taken to Tradera's circular marketplace to a similar -- if not the same -- product available for purchase second-hand. </p><p class='cts__p'>The Face the Hidden Facts campaign hopes to educate shoppers on the danger of fast fashion while promoting the value of second-hand apparel. </p><p class='cts__p'> Image Credit: Tradera </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/worn-wear-store' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Second-Hand Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/418/418641/418641_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Second-Hand Stores </div> </div> </a><a href='/innovation/fixing-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Clothing Repair Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/450/450930/450930_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Waste-Reducing Clothing Repair Campaigns </div> </div> </a><a href='/innovation/asket' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/507/507204/507204_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Shops </div> </div> </a><a href='/innovation/fashion-platform' class='cts__art'> <div class='cts__artImgCont'> <img 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href='/innovation/making-space' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Garment Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/386/386998/386998_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Garment Shops </div> </div> </a><a href='/innovation/circular-fashion-economy' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404292/404292_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Programs </div> </div> </a><a href='/innovation/textiles-2030' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Clothing Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451221/451221_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable 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