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Why Shorten URLs for Marketing? - TinyURL

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itemprop="about"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <a href="https://tinyurl.com/blog/category/branding-content-strategy/" class="elementor-post-info__terms-list-item">Branding &amp; Content Strategy</a>, <a href="https://tinyurl.com/blog/category/link-management/" class="elementor-post-info__terms-list-item">Link Management</a>, <a href="https://tinyurl.com/blog/category/url-101/" class="elementor-post-info__terms-list-item">URL 101</a> </span> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-b546b1b elementor-hidden-mobile elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="b546b1b" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Why Shorten URLs for Marketing?</h1> </div> </div> <div class="elementor-element elementor-element-4a86a80 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="4a86a80" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Why Shorten URLs for Marketing?</h2> </div> </div> <div class="elementor-element elementor-element-0e0a186 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="0e0a186" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" width="1920" height="797" src="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog01.webp" class="attachment-full size-full wp-image-3306" alt="" 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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a0c1bd6 elementor-widget elementor-widget-post-info" data-id="a0c1bd6" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-32e6d9d elementor-inline-item" itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> <span class="elementor-post-info__item-prefix">By</span> TinyURL Marketing </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-188eb47 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>September 23, 2024</time> </span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column 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itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> <span class="elementor-post-info__item-prefix">By</span> TinyURL Marketing </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-188eb47 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>September 23, 2024</time> </span> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-51219b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51219b6" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21ae649" data-id="21ae649" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4f21c0 elementor-widget elementor-widget-template" data-id="c4f21c0" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="3074" class="elementor elementor-3074 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-52255092 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="52255092" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d92fb3" data-id="69d92fb3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ca42ef6 elementor-widget elementor-widget-breadcrumbs" data-id="6ca42ef6" data-element_type="widget" id="tu-breadcrumb" data-widget_type="breadcrumbs.default"> <div class="elementor-widget-container"> <p id="breadcrumbs"><span><span><a href="https://tinyurl.com/blog/">Blog</a></span> / <span><a href="https://tinyurl.com/blog/category/link-management/">Link Management</a></span> / <span class="breadcrumb_last" aria-current="page">Why Shorten URLs for Marketing?</span></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <div class="elementor-element elementor-element-36facd8 elementor-widget elementor-widget-progress-tracker" data-id="36facd8" data-element_type="widget" data-settings="{&quot;direction&quot;:&quot;ltr&quot;,&quot;relative_to&quot;:&quot;post_content&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset_tablet&quot;:70,&quot;sticky_offset_mobile&quot;:50,&quot;type&quot;:&quot;horizontal&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="progress-tracker.default"> <div class="elementor-widget-container"> <div class="elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-"> <div class="current-progress"> <div class="current-progress-percentage"></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-3af5480 tu-post-content elementor-widget__width-initial elementor-widget elementor-widget-theme-post-content" data-id="3af5480" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p style="font-size:16px">TinyURL was created over 20 years ago to solve a very simple problem involving unicycles and early 2000’s internet forums.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Back in the day, URLs were long and unwieldy by default. Forums and message boards, on the other hand, were pretty simplistic in terms of their design—meaning default links looked terrible and took away from character limits when shared.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">The solution was TinyURL, a service that took long URLs and trimmed them down to a reasonable size.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">20 years later, our service is still solving problems. We’ve dreamed up all sorts of use cases from establishing consumer trust to tracking the performance of different marketing campaigns.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Since we haven’t given a proper rundown of our service’s value in a while, we’ve written this article to walk you through all the different things that keep people coming back to TinyURL.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2022/10/url-shortening-machine.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="whatis"><strong>What is <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">URL Shortening?</mark></strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Before we dive in, we want to make sure that we’re all on the same page when we talk about link shortening. At its heart, it really is as simple as taking a long URL and making it tinier—but some of the cooler applications come from knowing how the process works.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">When you submit a link for shortening, our app generates a unique, shorter link and notes both the original and shortened URLs in our database.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Whenever a user follows your shortened link, it sends a command to our service to send them to the paired, original URL. In technical terms, this is called <a href="https://en.wikipedia.org/wiki/URL_redirection" target="_blank" rel="noreferrer noopener">URL redirection</a>.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Whenever a user follows your shortened link, it sends a command to our service to send them to the paired, original URL. There are a lot of different things that can happen on top of those basic steps. We can create custom links, set you up with your very own domains, and even track basic demographic information about the people who follow your links.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">There are a lot of ways this can help your marketing:</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="journey"><strong>1. Shorten URLs for a <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Better Customer Journey</mark></strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">From the moment we learned just how many of our users rely on our service to run their physical and digital marketing campaigns, we’ve been hard at work figuring out the best ways to help them help their current and would-be customers.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">One thing we figured out early on was that users appreciate it when you keep things short and simple.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Shortening links with TinyURL allows marketers to offer links that look cleaner and take up less space. Customization takes this a step further, making links viable for print media.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Just think of how much better www.tinyurl.com/dougscookies would look in a magazine or print ad than something like www.tinyurl.com/sd8f9w3.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="recall"><strong>2. Shorten URLs for <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Easier Recall</mark></strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">While your ideal outcome would be for someone to click on your links, sometimes it can be just as useful to be remembered.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Brand recall is valuable currency. Being memorable means that your marketing efforts aren’t wasted on people who aren’t in the market for your solutions right now.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">If they can remember your brand name or value propositions when they do find themselves needing you, then your marketing materials can stay effective weeks or even months after they’re seen.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">With custom links and <a href="https://tinyurl.com/app/branded" target="_blank" rel="noreferrer noopener">branded domains</a>, your calls-to-action can serve as yet another reminder of who you are and what you do.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2022/10/users-choose-shorter-links.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="trust"><strong>3. Shorten URLs to <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Earn More Trust</mark></strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Consumer cynicism has been a problem for years now. Social media and review platforms like Yelp have led to customers becoming more critical of where they spend their money.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Moreover, we&#8217;re sure everyone&#8217;s had regrets clicking on links they shouldn’t have by now. If you’re lucky, the worst you get is rickrolled—but <a href="https://consumer.ftc.gov/articles/how-recognize-and-avoid-phishing-scams" target="_blank" rel="noreferrer noopener">phishing scams</a>, malware and other perils can keep people from clicking through.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Earning trust is more important than ever for marketers and business owners, which is why your links have to be as transparent and direct as possible.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Long, branded URLs with confusing UTM codes won’t cut it either: users need to have a clear idea of what kind of content they’re in for by clicking your links.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="analytics"><strong>4. Shorten Links for <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Better Analytics</mark></strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">We understand that not everyone reading this has easy access to analytics. Some of you might use TinyURL to send people over to your Instagram stores or Amazon listings, while others might not have the time or resources to study Google Analytics.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">As a company that believes in simplicity as much as we hate anything complicated, we’ve made it easy to track who visits your links, when, and from where.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">This is incredibly useful for people who do business online but lack their own websites. We can tell you a lot about your users and traffic patterns that your platforms can’t (or won’t) without sacrificing your users’ digital anonymity.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">In turn, this means that our customers get to run smarter campaigns based on real performance—no need for any guesswork here.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2022/10/shortened-url-analytics.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="modernize"><strong>5. Shorten Links to <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Modernize Traditional Marketing</mark></strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Many marketers believe that you can’t track the performance of traditional forms of marketing like fliers, billboards and even television ads as well as you could digital ones.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">While analytics are a core part of digital marketing, there are ways to take more modern approaches to traditional marketing.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Say you wanted to experiment with two different color schemes for your brochures. Using two shortened URLs that link back to your desired landing pages will let you track which of your two designs generates more clicks—without having to set up UTM codes or even own your own website.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">TinyURL also offers QR code generation, blending your physical marketing with digital space more seamlessly.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">This is a great use case for entrepreneurs, marketing freelancers and just about anyone who could benefit from running more advanced ads and promotional materials.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="conclusion" style="font-size:26px"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Conclusion</mark></strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Thousands of our customers trust TinyURL to make a big difference in their marketing. It turns out that our vision of making the Internet an easier, more intuitive place to spend time and do business lines up with their goals pretty nicely.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">If you’ve never tried using shortened URLs in your marketing, we invite you to give our app a try. You can shorten links for free, and customize them to your heart’s content.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">And if you’re already a free account holder, we highly recommend giving our paid plans a try. You can unlock features like analytics and custom domain management, opening up a whole new level of control and intelligent decision-making.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3397e0b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3397e0b" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63ef862" data-id="63ef862" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-e28073d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e28073d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fdf17a3" data-id="fdf17a3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9e3296 elementor-widget elementor-widget-heading" data-id="e9e3296" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Explore More Articles</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49bcf08" data-id="49bcf08" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-05879a1 elementor-widget elementor-widget-heading" data-id="05879a1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://tinyurl.com/blog">View All</a></h6> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-45a63a8 elementor-posts--align-left elementor-posts__hover-none card-grid__widget elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="45a63a8" data-element_type="widget" id="card-grid-blog" data-settings="{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-3751 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-channels-strategies tag-email-marketing tag-marketing-analytics"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/email-segmentation/" tabindex="-1" ><div class="elementor-post__thumbnail"><img width="1920" height="797" src="https://tinyurl.com/blog/wp-content/uploads/2023/01/tinyurl-email-list-segmentation.webp" class="attachment-full size-full wp-image-3332" alt="" decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2023/01/tinyurl-email-list-segmentation.webp 1920w, https://tinyurl.com/blog/wp-content/uploads/2023/01/tinyurl-email-list-segmentation-300x125.webp 300w, https://tinyurl.com/blog/wp-content/uploads/2023/01/tinyurl-email-list-segmentation-1024x425.webp 1024w, https://tinyurl.com/blog/wp-content/uploads/2023/01/tinyurl-email-list-segmentation-768x319.webp 768w, https://tinyurl.com/blog/wp-content/uploads/2023/01/tinyurl-email-list-segmentation-1536x638.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div></a> <div class="elementor-post__badge">Marketing Channels &amp; Strategies</div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://tinyurl.com/blog/email-segmentation/" > Email Segmentation: Definition, Importance, and Top Strategies </a> </h3> <div class="elementor-post__excerpt"> <p>Email list segmentation fuels countless marketing wins, from improving email open rates to scoring more conversions.</p> </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/email-segmentation/" aria-label="Read more about Email Segmentation: Definition, Importance, and Top Strategies" tabindex="-1" > Learn More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3780 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics-performance-insights tag-site-analytics"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/website-metrics/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" width="2560" height="1063" src="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1.webp" class="attachment-full size-full wp-image-3319" alt="" decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1.webp 2560w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1-300x125.webp 300w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1-1024x425.webp 1024w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1-768x319.webp 768w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1-1536x638.webp 1536w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1-2048x850.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div></a> <div class="elementor-post__badge">Analytics &amp; Performance Insights</div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://tinyurl.com/blog/website-metrics/" > 28 Website Metrics to Track and Optimize for Online Success [2024] </a> </h3> <div class="elementor-post__excerpt"> <p>Understanding your website&#8217;s performance is crucial for your marketing team to achieve online success. By tracking and analyzing </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/website-metrics/" aria-label="Read more about 28 Website Metrics to Track and Optimize for Online Success [2024]" tabindex="-1" > Learn More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3782 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-channels-strategies tag-email-marketing"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/how-to-avoid-spam-filters/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" width="1920" height="797" src="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11.webp" class="attachment-full size-full wp-image-3304" alt="" decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11.webp 1920w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11-300x125.webp 300w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11-1024x425.webp 1024w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11-768x319.webp 768w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11-1536x638.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div></a> <div class="elementor-post__badge">Marketing Channels &amp; Strategies</div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://tinyurl.com/blog/how-to-avoid-spam-filters/" > How To Avoid Spam Filters: Nine Tips for Email Marketing Success </a> </h3> <div class="elementor-post__excerpt"> <p>In this blog post, we&#8217;ll unveil nine expert-backed tips to pass email spam filters and land your emails </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/how-to-avoid-spam-filters/" aria-label="Read more about How To Avoid Spam Filters: Nine Tips for Email Marketing Success" tabindex="-1" > Learn More </a> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e2724da elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2724da" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5587e15" data-id="5587e15" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8778f22 elementor-hidden-mobile elementor-widget elementor-widget-heading" data-id="8778f22" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Explore More Topics</h2> </div> </div> <div class="elementor-element elementor-element-5ebc8ca elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading" data-id="5ebc8ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Explore More Topics</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7f604c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7f604c0" data-element_type="section"> <div class="elementor-container elementor-column-gap-custom"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3115b7b" data-id="3115b7b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ce5ecb6 elementor-widget elementor-widget-tu-button-widget" data-id="ce5ecb6" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Link Management" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/link-management/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0ce99e5" data-id="0ce99e5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-55fcb8f elementor-widget elementor-widget-tu-button-widget" data-id="55fcb8f" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Marketing Channels &amp; Strategies" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/marketing-channels-strategies/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b609b7e" data-id="b609b7e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4274555 elementor-widget elementor-widget-tu-button-widget" data-id="4274555" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Analytics &amp; Performance Insights" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/analytics-performance-insights/" > </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-302de47 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="302de47" data-element_type="section"> <div class="elementor-container elementor-column-gap-custom"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ae45ba7" data-id="ae45ba7" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-68de0a2" data-id="68de0a2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1410689 elementor-widget elementor-widget-tu-button-widget" data-id="1410689" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Branding &amp; Content Strategy" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/branding-content-strategy/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-60be7a3" data-id="60be7a3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4402906 elementor-widget elementor-widget-tu-button-widget" data-id="4402906" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="URL 101" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/url-101/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c6cb71c" data-id="c6cb71c" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div data-elementor-type="footer" data-elementor-id="533" class="elementor elementor-533 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1334f10b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1334f10b" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c9dc87a" data-id="3c9dc87a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-633de0bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="633de0bb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71bc374f" data-id="71bc374f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2a1eae13 elementor-widget elementor-widget-heading" data-id="2a1eae13" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Ready for shorter, smarter links?</h3> </div> </div> <div class="elementor-element elementor-element-30627ef4 elementor-widget elementor-widget-text-editor" data-id="30627ef4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Transform a long link into a short, trackable one using our platform. Create a free account or subscribe to one of the paid plans.</p> </div> </div> <div class="elementor-element elementor-element-347ae9c elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="347ae9c" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="View Plans" data-severity="white" data-is-outlined="" data-is-disabled="" data-is-block="" data-size="large" data-icon-class="" data-icon-position="end" data-link="https://tinyurl.com/app/pricing" > </div> </div> </div> <div class="elementor-element elementor-element-c867c09 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="c867c09" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Create Free Account" data-severity="primary" data-is-outlined="0" data-is-disabled="0" data-is-block="0" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/app/register" > </div> </div> </div> <div class="elementor-element elementor-element-6ede855 elementor-widget__width-inherit blocked-button elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-tu-button-widget" data-id="6ede855" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="View Plans" data-severity="white" data-is-outlined="0" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/app/pricing" > </div> </div> </div> <div class="elementor-element elementor-element-a384e4a elementor-widget__width-inherit blocked-button elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-tu-button-widget" data-id="a384e4a" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Create Free Account" data-severity="primary" data-is-outlined="0" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/app/register" > </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4d612b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4d612b9" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08a1631" data-id="08a1631" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7a4074c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a4074c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3cd04f0" data-id="3cd04f0" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bca976d elementor-widget elementor-widget-heading" data-id="bca976d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">Features</h5> </div> </div> <div class="elementor-element elementor-element-fd96aa7 elementor-widget elementor-widget-spacer" data-id="fd96aa7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-44af8f9 underline elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="44af8f9" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://tinyurl.com/app/features/link-management"> <span class="elementor-icon-list-text">Link Management</span> </a> </li> <li class="elementor-icon-list-item"> <a 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