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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='7511847568933311834' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/03/google-surveys-goes-global-pmm.html' itemprop='url' title='Google Surveys goes global'> Google Surveys goes global </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 28, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> We're excited to announce that you can now survey people in over 50 countries around the globe with Google Surveys.<br /> <br /> When we first launched Google Surveys in 2012 (we called ourselves <em>Google Consumer Surveys</em> back then), our goal was to put quality market research in the hands of businesses of all sizes. Market research was costly and time-consuming in those days, and that made it hard for many companies to make decisions based on what their customers were actually thinking.<br /> <br /> Google Surveys made it easy to keep your finger on the pulse of your customers with fast, reliable insights from real people. Since then, we've continued making improvements to the product. We also launched Surveys 360, our enterprise version, with advanced targeting, reporting, and sharing features.<br /> <br /> And now users of both versions can reach people in more than 50 countries. Wondering if your new product line should launch in Portugal? Stop guessing and find out. Lacking competitive intel in India? Not anymore. Trying to convince your boss that your idea is better? We can help with that.<br /> <br /> <blockquote class="tr_bq"> <em>"As a global company, we're especially excited about the targeting expansion to over 50 new countries. We'll be using Google Surveys to run consumer research and brand awareness studies in markets that have historically been difficult for researchers to access."</em> </blockquote> <blockquote class="tr_bq"> <em> Frank Kelly, SVP B2B, Lightspeed Research</em></blockquote> These new targeting choices are available starting today. Hear more from our product team in this video:<br /> <br /> <div style="text-align: center;"> <iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/rASJDqIaAw0" width="560"></iframe><br /></div> <br /> To learn more about the new country options, see <a href="https://support.google.com/360suite/surveys/answer/4556799" target="_blank">our help center article</a>. <br /> <br /> Happy surveying! <br /> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Google Surveys team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> We're excited to announce that you can now survey people in over 50 countries around the globe with Google Surveys.<br /> <br /> When we first launched Google Surveys in 2012 (we called ourselves <em>Google Consumer Surveys</em> back then), our goal was to put quality market research in the hands of businesses of all sizes. Market research was costly and time-consuming in those days, and that made it hard for many companies to make decisions based on what their customers were actually thinking.<br /> <br /> Google Surveys made it easy to keep your finger on the pulse of your customers with fast, reliable insights from real people. Since then, we've continued making improvements to the product. We also launched Surveys 360, our enterprise version, with advanced targeting, reporting, and sharing features.<br /> <br /> And now users of both versions can reach people in more than 50 countries. Wondering if your new product line should launch in Portugal? Stop guessing and find out. Lacking competitive intel in India? Not anymore. Trying to convince your boss that your idea is better? We can help with that.<br /> <br /> <blockquote class="tr_bq"> <em>"As a global company, we're especially excited about the targeting expansion to over 50 new countries. We'll be using Google Surveys to run consumer research and brand awareness studies in markets that have historically been difficult for researchers to access."</em> </blockquote> <blockquote class="tr_bq"> <em> Frank Kelly, SVP B2B, Lightspeed Research</em></blockquote> These new targeting choices are available starting today. Hear more from our product team in this video:<br /> <br /> <div style="text-align: center;"> <iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/rASJDqIaAw0" width="560"></iframe><br /></div> <br /> To learn more about the new country options, see <a href="https://support.google.com/360suite/surveys/answer/4556799" target="_blank">our help center article</a>. <br /> <br /> Happy surveying! <br /> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Google Surveys team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/03/google-surveys-goes-global-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Surveys goes global&url=https://analytics.googleblog.com/2018/03/google-surveys-goes-global-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/03/google-surveys-goes-global-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7773919699614564682' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html' itemprop='url' title='Google Optimize and Surveys 360 Join Forces with AdWords'> Google Optimize and Surveys 360 Join Forces with AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 24, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Meet two new ways to understand and better serve your customers </h3> <div> <br /></div> Here's good news for marketers: as you heard yesterday at <a href="https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html" target="_blank">Google Marketing Next</a> both <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Optimize</b></a> and <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Surveys 360</b></a> will soon be integrating with <a href="https://adwords.google.com/home/marketing-goals/?utm_source=inside-adwords&utm_medium=blog&utm_campaign=blog-google-surveys-360-adwords-GMN" target="_blank">AdWords</a>. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.<br /> <br /> Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.<br /> <br /> Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Here's some detail on both.<br /> <br /> <h3 style="text-align: left;"> Better landing pages, better results </h3> <div> <br /></div> Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words "free shipping" sell more than "10% off"? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.<br /> <br /> The new integration <b>between Optimize and AdWords</b> makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.<br /> <br /> It's worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. <sup>1</sup><br /> <br /> Suppose a hotel wants to improve its landing page for the keyword <em>family friendly hotels</em>. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they've got a win. Then it's easy to keep testing headlines and images that might also do well. <br /> <br /></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" /></a></div> <div style="margin-top: -40px;"> <br /> <text-align: center="" span="" style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.</i></text-align:></div> </div> </div> <br /> <br /> The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>here</b></a>.<br /> <h3 style="text-align: left;"> Why not ask your customers? </h3> <div> <br /></div> We all need faster insights these days. That's one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.<br /> <br /> Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both <em>what</em> users do and <em>why</em> they do it.  <br /> <br /> That's what we're announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didn't).<br /> <br /> Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them! <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Easily target your survey to remarketing audiences published in AdWords.</i></span></div> </div> </div> <br /> Then change your marketing message on the spot to match what you learn. If your survey shows that the words "family friendly" are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test new landing pages with that phrase!)<br /> <br /> Here's an early report from the online shopping site Jet:<br /> <br /> <em>"Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance."</em><br /> <b>–Ben Babcock, Director of UX Research at Jet.com </b><br /> <b><br /></b> Getting started is easy: Just log into your Surveys 360 account with the same credentials used for your AdWords account. When you select "remarketing audience" for survey targeting, your AdWords remarketing lists will be automatically pulled into Surveys 360 and ready for use. <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Learn more</b></a>.<br /> <br /> <h3 style="text-align: left;"> All together now </h3> <div> <br /></div>  These new integrations are one more way for Optimize and Surveys 360 users to make the most of their AdWords investments. We hope you'll find them a fast and simple way to understand what works for your customers and give them more of what they want. <br /> <sup><br /></sup> <span style="font-size: x-small;"><sup>1</sup>Econsultancy and Google, Marketing and Measurement Survey, March 2017 </span><br /> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Surveys 360 and Rotimi Iziduh, Product Manager, Optimize </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Meet two new ways to understand and better serve your customers </h3> <div> <br /></div> Here's good news for marketers: as you heard yesterday at <a href="https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html" target="_blank">Google Marketing Next</a> both <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Optimize</b></a> and <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Surveys 360</b></a> will soon be integrating with <a href="https://adwords.google.com/home/marketing-goals/?utm_source=inside-adwords&utm_medium=blog&utm_campaign=blog-google-surveys-360-adwords-GMN" target="_blank">AdWords</a>. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.<br /> <br /> Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.<br /> <br /> Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Here's some detail on both.<br /> <br /> <h3 style="text-align: left;"> Better landing pages, better results </h3> <div> <br /></div> Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words "free shipping" sell more than "10% off"? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.<br /> <br /> The new integration <b>between Optimize and AdWords</b> makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.<br /> <br /> It's worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. <sup>1</sup><br /> <br /> Suppose a hotel wants to improve its landing page for the keyword <em>family friendly hotels</em>. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they've got a win. Then it's easy to keep testing headlines and images that might also do well. <br /> <br /></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" /></a></div> <div style="margin-top: -40px;"> <br /> <text-align: center="" span="" style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.</i></text-align:></div> </div> </div> <br /> <br /> The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>here</b></a>.<br /> <h3 style="text-align: left;"> Why not ask your customers? </h3> <div> <br /></div> We all need faster insights these days. That's one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.<br /> <br /> Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both <em>what</em> users do and <em>why</em> they do it.  <br /> <br /> That's what we're announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didn't).<br /> <br /> Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them! <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Easily target your survey to remarketing audiences published in AdWords.</i></span></div> </div> </div> <br /> Then change your marketing message on the spot to match what you learn. If your survey shows that the words "family friendly" are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test new landing pages with that phrase!)<br /> <br /> Here's an early report from the online shopping site Jet:<br /> <br /> <em>"Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance."</em><br /> <b>–Ben Babcock, Director of UX Research at Jet.com </b><br /> <b><br /></b> Getting started is easy: Just log into your Surveys 360 account with the same credentials used for your AdWords account. When you select "remarketing audience" for survey targeting, your AdWords remarketing lists will be automatically pulled into Surveys 360 and ready for use. <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Learn more</b></a>.<br /> <br /> <h3 style="text-align: left;"> All together now </h3> <div> <br /></div>  These new integrations are one more way for Optimize and Surveys 360 users to make the most of their AdWords investments. We hope you'll find them a fast and simple way to understand what works for your customers and give them more of what they want. <br /> <sup><br /></sup> <span style="font-size: x-small;"><sup>1</sup>Econsultancy and Google, Marketing and Measurement Survey, March 2017 </span><br /> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Surveys 360 and Rotimi Iziduh, Product Manager, Optimize </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Optimize and Surveys 360 Join Forces with AdWords&url=https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1896880893605614846' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html' itemprop='url' title='Making marketing easier with new tools for productivity'> Making marketing easier with new tools for productivity </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 23, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>This post originally appeared on the Inside AdWords blog.</em> </div> <div style="text-align: center;"> <em><br /></em></div> <div style="text-align: center;"> <em><br /></em></div> <div dir="ltr" style="text-align: left;" trbidi="on"> Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways.<br /> <br /> This morning at <a href="http://analytics.googleblog.com/2017/05/GoogleMarketingNext-LiveStream.html" target="_blank" title="Google Marketing Next Live Stream">Google Marketing Next</a>, we shared the next generation of AdWords, DoubleClick and Google Analytics tools, each of them shaped by your feedback and built to help you work as productively and efficiently as possible.<br /> <br /> Below is a round-up!<br /> <br /> <br /> <h3> The new AdWords experience will be available to all advertisers by the end of the year</h3> <br /> The <a href="https://adwords.google.com/home/how-it-works/new-adwords/index.html?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN3" target="_blank">new AdWords experience</a> marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.<br /> <br /> Earlier this year, we <a href="https://adwords.googleblog.com/2017/01/discover-new-adwords-experience_31.html" target="_blank" title="Discover the new AdWords experience">previewed</a> a few of the new tools and features in the new AdWords experience. This includes the new Overview page, which automatically surfaces relevant insights about your performance so you can take action more quickly.<br /> <br /> Here are some other new things to check out:<br /> <br /> <div style="text-align: center;"> <b>Campaign creation</b><br /> <div style="text-align: center;"> <div style="clear: both; margin-top: -35px; text-align: center;"> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYP5JyHEvTq5HyV_ouUkWulb7k5x_qJ9sQwpznJmyrqqe8asUGHnvAtyp8Q_gLo16qWF0FEnqd51m-b2r6PhzY4JQz_opgH8OywRQIqIO3tJb05aWulAGBd__iyU_MX5bABrJ/s1600/FINAL_AWN_CampaignConstruction.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYP5JyHEvTq5HyV_ouUkWulb7k5x_qJ9sQwpznJmyrqqe8asUGHnvAtyp8Q_gLo16qWF0FEnqd51m-b2r6PhzY4JQz_opgH8OywRQIqIO3tJb05aWulAGBd__iyU_MX5bABrJ/s1600/FINAL_AWN_CampaignConstruction.png" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">                                   Build campaigns designed around your marketing goals</td></tr> </tbody></table> </div> <div style="margin-top: -40px;"> <br /></div> </div> </div> <div style="text-align: center;"> <b><br /></b></div> <div style="text-align: center;"> <b><br /></b> <b><br /></b> <b><br /></b> <b>Performance estimates </b><br /> <div style="text-align: center;"> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;">                                   <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqNi6vNkHpriLYRyUWiJfhGIbMGybWo5_Sie1HIgUaDpTQFggZRTfS-owwSPb2le6dKaWYALDMCoPsAiqxaBGgyoohes7N5s42rFJHP4iq0gdQFPvkvkXUUhEAdek3L9WcexI/s1600/FINAL_Performance+estimates+for+blog+post+and+webpage.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqNi6vNkHpriLYRyUWiJfhGIbMGybWo5_Sie1HIgUaDpTQFggZRTfS-owwSPb2le6dKaWYALDMCoPsAiqxaBGgyoohes7N5s42rFJHP4iq0gdQFPvkvkXUUhEAdek3L9WcexI/s400/FINAL_Performance+estimates+for+blog+post+and+webpage.png" width="268" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">                                          View performance estimates to help plan your display campaigns</td></tr> </tbody></table> <div class="separator" style="clear: both; margin-top: -35px; text-align: center;">     </div> <div style="margin-top: -40px; text-align: center;"> <br /></div> </div> <b><br /></b></div> <div style="text-align: center;"> <b><br /></b></div> <div style="text-align: center;"> <b><br /></b> <b><br /></b> <b><br /></b> <b>Landing page report</b><br /> <div style="text-align: center;"> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9qnqxOitz86Ot79rzb5X4Ra___HTye4XPMxaL9IaKVaTo2HGUN4Q2mxfN9L0-ragRjSY6KFsQjfwCIfY7pTlag7dLtNzsiEtnyxEDcJ2xhcuZ-BXbc1ZVJMRDI6jxVQCK6SV5/s1600/FINAL_PNG_LandingPageMobileFriendly_2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="417" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9qnqxOitz86Ot79rzb5X4Ra___HTye4XPMxaL9IaKVaTo2HGUN4Q2mxfN9L0-ragRjSY6KFsQjfwCIfY7pTlag7dLtNzsiEtnyxEDcJ2xhcuZ-BXbc1ZVJMRDI6jxVQCK6SV5/s640/FINAL_PNG_LandingPageMobileFriendly_2.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">                               See how your landing pages are affecting campaign performance</td></tr> </tbody></table> <div style="margin-top: -40px;"> <br /></div> </div> </div> <br /> <br /> Since rolling out the new AdWords experience, we’ve seen some inspiring results. We see that pages load much faster -- on average, 20% faster. Customers like iProspect North also reported that the new design and layout saves them 30% more time when completing everyday tasks.<br /> <br /> Starting today, we’re rolling out the new experience to millions of additional AdWords accounts and it will be available to all advertisers by the end of the year. Get started by reviewing our <a href="https://support.google.com/adwords/answer/7376072?utm_source=inside-adwords&utm_medium=aw-blog-fur&utm_campaign=gmn" target="_blank" title="Manage campaigns in the new AdWords experience: Google Best Practices">Best Practice guide</a>.<br /> <br /> <br /> <h3> Better together: Google Optimize and Google Surveys 360 integrate with AdWords</h3> <br /> Your marketing workflows should be seamless and integrated, from managing media to optimizing your site and collecting performance insights. This allows you to easily apply learnings from one step to another and take action faster. With new integrations for <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-gbl-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank" title="Test, adapt, personalize">Google Optimize</a> and <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-gbl-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank" title="Make better decisions with market research">Google Surveys 360</a> with AdWords, you'll be able to test landing pages and gain insights about your ads more efficiently.<br /> <br /> Available globally to all advertisers at no cost, Optimize helps marketers test and deliver custom site experiences to improve performance. With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required. For example, on a summer beachwear campaign, test whether a landing page that features an image of beachgoers performs better than one that showcases your latest swimsuit styles. Optimize will figure out which variation works best for your business and help you get more value from your AdWords campaigns.<br /> <br /> Surveys 360 makes it easy for anyone to create a survey, find a specific audience sample across the web, and generate results in just a few days. With the Surveys 360 and AdWords integration, you can easily target surveys to people in your remarketing audiences to help you understand the “why” behind how consumers react to your marketing. For example, ask customers what they thought was the most compelling part of your ad. Or, if you want to know what customers thought of the landing pages you tested on your summer beachwear campaign, quickly launch a survey and ask site visitors what stood out to them on the page.<br /> <br /> <br /> <h3> Smarter planning in DoubleClick Bid Manager</h3> <br /> The programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we’re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager.<br /> <br /> Bid Manager uses machine learning to analyze your past campaigns and understand what's performed well for you before. With these insights, it will recommend the right inventory and targeting to reach your audience based on your unique marketing goals. The result is an optimized media plan tailored to your business, which you can then tweak, approve and activate with one click.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPB6mpDL9GGt9weIODfAFVcxEDxp5svOt-csZT3SjULij1JQzxcJ4Q1WVP8YpFc3kMS58jRzVhjEnt3SsccoLLbtXeYrNBPlfEkgwPtITMhUGgTtASEkgWEiXRcuPIu6YIcoJo/s1600/DoubleClick+Bid+Manager+Workflow.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPB6mpDL9GGt9weIODfAFVcxEDxp5svOt-csZT3SjULij1JQzxcJ4Q1WVP8YpFc3kMS58jRzVhjEnt3SsccoLLbtXeYrNBPlfEkgwPtITMhUGgTtASEkgWEiXRcuPIu6YIcoJo/s1600/DoubleClick+Bid+Manager+Workflow.png" /></a></div> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <table> <tbody> <tr> <td width="25%"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcf42ZtafE5ChoB_7EVKOveZWE2SM2diDlGDtU1-TelKA-PivbdCTCjEO8W_IwAY4foY5ptqRAnPw-jlUoe_HObt53CuvR5G73QsUtztCG9cJMqeT3mRAmxVHVWHxJ_W-EUQHe/s1600/NB_2D_RGB.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcf42ZtafE5ChoB_7EVKOveZWE2SM2diDlGDtU1-TelKA-PivbdCTCjEO8W_IwAY4foY5ptqRAnPw-jlUoe_HObt53CuvR5G73QsUtztCG9cJMqeT3mRAmxVHVWHxJ_W-EUQHe/s640/NB_2D_RGB.jpg" width="640" /></a></td> <td><i>“Planning in DoubleClick Bid Manager helps us find the right inventory and strategies in a matter of seconds. Now we can invest even more time in understanding our audience rather than how we should reach them.”</i><b><span style="font-size: x-small;">- Louise Lévesque, Vice-President, Marketing & Sponsorship, National Bank of Canada</span></b></td></tr> </tbody></table> <br /> <br /> <br /> <h3> Unique Reach arrives for AdWords Display campaigns and DoubleClick</h3> <br /> Once your ads are up and running, you want to know how many people are seeing them. <a href="https://support.google.com/adwords/answer/2472714?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN3" target="_blank" title="Measuring reach and frequency">Reach and frequency</a> are hallmark metrics to measure the impact of display and video campaigns today. At the same time, you need to be thoughtful about how often you connect with a single user to avoid overloading them. 30% of people today use 5 or more devices<sup>1</sup> - that means if you reach someone three times on each screen, you could be showing them fifteen ads!<br /> <br /> <a href="https://adwords.googleblog.com/2017/03/attention-please-supporting-ad-industry.html" target="_blank" title="Attention, please: Supporting the ad industry to measure what matters">We launched Unique Reach for YouTube in AdWords</a> earlier this year and are soon expanding availability to Display campaigns in AdWords. We’re also bringing Unique Reach to DoubleClick for all your video and display ads, no matter where they run. Unique Reach helps you measure the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats so you can see how many people you reached and how often you reach them.<br /> <br /> We can’t wait to get these new tools into your hands to hear what you think and help you work faster and smarter. To get the full replay of new innovations at Google Marketing Next, watch the keynote <a href="http://analytics.googleblog.com/2017/05/GoogleMarketingNext-LiveStream.html" target="_blank">here</a>. Until next year!<br /> <br /> <span class="byline-author"><i>Posted by Paul Muret, Vice President of Display, Video and Analytics</i></span> <br /> <hr /> <span style="font-size: small;">1. Google / TNS Connected Consumer Survey, US population 18+, n=1000, Q1 2016 </span><br /> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>This post originally appeared on the Inside AdWords blog.</em> </div> <div style="text-align: center;"> <em><br /></em></div> <div style="text-align: center;"> <em><br /></em></div> <div dir="ltr" style="text-align: left;" trbidi="on"> Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways.<br /> <br /> This morning at <a href="http://analytics.googleblog.com/2017/05/GoogleMarketingNext-LiveStream.html" target="_blank" title="Google Marketing Next Live Stream">Google Marketing Next</a>, we shared the next generation of AdWords, DoubleClick and Google Analytics tools, each of them shaped by your feedback and built to help you work as productively and efficiently as possible.<br /> <br /> Below is a round-up!<br /> <br /> <br /> <h3> The new AdWords experience will be available to all advertisers by the end of the year</h3> <br /> The <a href="https://adwords.google.com/home/how-it-works/new-adwords/index.html?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN3" target="_blank">new AdWords experience</a> marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.<br /> <br /> Earlier this year, we <a href="https://adwords.googleblog.com/2017/01/discover-new-adwords-experience_31.html" target="_blank" title="Discover the new AdWords experience">previewed</a> a few of the new tools and features in the new AdWords experience. This includes the new Overview page, which automatically surfaces relevant insights about your performance so you can take action more quickly.<br /> <br /> Here are some other new things to check out:<br /> <br /> <div style="text-align: center;"> <b>Campaign creation</b><br /> <div style="text-align: center;"> <div style="clear: both; margin-top: -35px; text-align: center;"> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYP5JyHEvTq5HyV_ouUkWulb7k5x_qJ9sQwpznJmyrqqe8asUGHnvAtyp8Q_gLo16qWF0FEnqd51m-b2r6PhzY4JQz_opgH8OywRQIqIO3tJb05aWulAGBd__iyU_MX5bABrJ/s1600/FINAL_AWN_CampaignConstruction.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYP5JyHEvTq5HyV_ouUkWulb7k5x_qJ9sQwpznJmyrqqe8asUGHnvAtyp8Q_gLo16qWF0FEnqd51m-b2r6PhzY4JQz_opgH8OywRQIqIO3tJb05aWulAGBd__iyU_MX5bABrJ/s1600/FINAL_AWN_CampaignConstruction.png" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">                                   Build campaigns designed around your marketing goals</td></tr> </tbody></table> </div> <div style="margin-top: -40px;"> <br /></div> </div> </div> <div style="text-align: center;"> <b><br /></b></div> <div style="text-align: center;"> <b><br /></b> <b><br /></b> <b><br /></b> <b>Performance estimates </b><br /> <div style="text-align: center;"> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;">                                   <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqNi6vNkHpriLYRyUWiJfhGIbMGybWo5_Sie1HIgUaDpTQFggZRTfS-owwSPb2le6dKaWYALDMCoPsAiqxaBGgyoohes7N5s42rFJHP4iq0gdQFPvkvkXUUhEAdek3L9WcexI/s1600/FINAL_Performance+estimates+for+blog+post+and+webpage.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqNi6vNkHpriLYRyUWiJfhGIbMGybWo5_Sie1HIgUaDpTQFggZRTfS-owwSPb2le6dKaWYALDMCoPsAiqxaBGgyoohes7N5s42rFJHP4iq0gdQFPvkvkXUUhEAdek3L9WcexI/s400/FINAL_Performance+estimates+for+blog+post+and+webpage.png" width="268" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">                                          View performance estimates to help plan your display campaigns</td></tr> </tbody></table> <div class="separator" style="clear: both; margin-top: -35px; text-align: center;">     </div> <div style="margin-top: -40px; text-align: center;"> <br /></div> </div> <b><br /></b></div> <div style="text-align: center;"> <b><br /></b></div> <div style="text-align: center;"> <b><br /></b> <b><br /></b> <b><br /></b> <b>Landing page report</b><br /> <div style="text-align: center;"> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9qnqxOitz86Ot79rzb5X4Ra___HTye4XPMxaL9IaKVaTo2HGUN4Q2mxfN9L0-ragRjSY6KFsQjfwCIfY7pTlag7dLtNzsiEtnyxEDcJ2xhcuZ-BXbc1ZVJMRDI6jxVQCK6SV5/s1600/FINAL_PNG_LandingPageMobileFriendly_2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="417" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9qnqxOitz86Ot79rzb5X4Ra___HTye4XPMxaL9IaKVaTo2HGUN4Q2mxfN9L0-ragRjSY6KFsQjfwCIfY7pTlag7dLtNzsiEtnyxEDcJ2xhcuZ-BXbc1ZVJMRDI6jxVQCK6SV5/s640/FINAL_PNG_LandingPageMobileFriendly_2.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">                               See how your landing pages are affecting campaign performance</td></tr> </tbody></table> <div style="margin-top: -40px;"> <br /></div> </div> </div> <br /> <br /> Since rolling out the new AdWords experience, we’ve seen some inspiring results. We see that pages load much faster -- on average, 20% faster. Customers like iProspect North also reported that the new design and layout saves them 30% more time when completing everyday tasks.<br /> <br /> Starting today, we’re rolling out the new experience to millions of additional AdWords accounts and it will be available to all advertisers by the end of the year. Get started by reviewing our <a href="https://support.google.com/adwords/answer/7376072?utm_source=inside-adwords&utm_medium=aw-blog-fur&utm_campaign=gmn" target="_blank" title="Manage campaigns in the new AdWords experience: Google Best Practices">Best Practice guide</a>.<br /> <br /> <br /> <h3> Better together: Google Optimize and Google Surveys 360 integrate with AdWords</h3> <br /> Your marketing workflows should be seamless and integrated, from managing media to optimizing your site and collecting performance insights. This allows you to easily apply learnings from one step to another and take action faster. With new integrations for <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-gbl-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank" title="Test, adapt, personalize">Google Optimize</a> and <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-gbl-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank" title="Make better decisions with market research">Google Surveys 360</a> with AdWords, you'll be able to test landing pages and gain insights about your ads more efficiently.<br /> <br /> Available globally to all advertisers at no cost, Optimize helps marketers test and deliver custom site experiences to improve performance. With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required. For example, on a summer beachwear campaign, test whether a landing page that features an image of beachgoers performs better than one that showcases your latest swimsuit styles. Optimize will figure out which variation works best for your business and help you get more value from your AdWords campaigns.<br /> <br /> Surveys 360 makes it easy for anyone to create a survey, find a specific audience sample across the web, and generate results in just a few days. With the Surveys 360 and AdWords integration, you can easily target surveys to people in your remarketing audiences to help you understand the “why” behind how consumers react to your marketing. For example, ask customers what they thought was the most compelling part of your ad. Or, if you want to know what customers thought of the landing pages you tested on your summer beachwear campaign, quickly launch a survey and ask site visitors what stood out to them on the page.<br /> <br /> <br /> <h3> Smarter planning in DoubleClick Bid Manager</h3> <br /> The programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we’re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager.<br /> <br /> Bid Manager uses machine learning to analyze your past campaigns and understand what's performed well for you before. With these insights, it will recommend the right inventory and targeting to reach your audience based on your unique marketing goals. The result is an optimized media plan tailored to your business, which you can then tweak, approve and activate with one click.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPB6mpDL9GGt9weIODfAFVcxEDxp5svOt-csZT3SjULij1JQzxcJ4Q1WVP8YpFc3kMS58jRzVhjEnt3SsccoLLbtXeYrNBPlfEkgwPtITMhUGgTtASEkgWEiXRcuPIu6YIcoJo/s1600/DoubleClick+Bid+Manager+Workflow.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPB6mpDL9GGt9weIODfAFVcxEDxp5svOt-csZT3SjULij1JQzxcJ4Q1WVP8YpFc3kMS58jRzVhjEnt3SsccoLLbtXeYrNBPlfEkgwPtITMhUGgTtASEkgWEiXRcuPIu6YIcoJo/s1600/DoubleClick+Bid+Manager+Workflow.png" /></a></div> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <table> <tbody> <tr> <td width="25%"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcf42ZtafE5ChoB_7EVKOveZWE2SM2diDlGDtU1-TelKA-PivbdCTCjEO8W_IwAY4foY5ptqRAnPw-jlUoe_HObt53CuvR5G73QsUtztCG9cJMqeT3mRAmxVHVWHxJ_W-EUQHe/s1600/NB_2D_RGB.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcf42ZtafE5ChoB_7EVKOveZWE2SM2diDlGDtU1-TelKA-PivbdCTCjEO8W_IwAY4foY5ptqRAnPw-jlUoe_HObt53CuvR5G73QsUtztCG9cJMqeT3mRAmxVHVWHxJ_W-EUQHe/s640/NB_2D_RGB.jpg" width="640" /></a></td> <td><i>“Planning in DoubleClick Bid Manager helps us find the right inventory and strategies in a matter of seconds. Now we can invest even more time in understanding our audience rather than how we should reach them.”</i><b><span style="font-size: x-small;">- Louise Lévesque, Vice-President, Marketing & Sponsorship, National Bank of Canada</span></b></td></tr> </tbody></table> <br /> <br /> <br /> <h3> Unique Reach arrives for AdWords Display campaigns and DoubleClick</h3> <br /> Once your ads are up and running, you want to know how many people are seeing them. <a href="https://support.google.com/adwords/answer/2472714?utm_source=inside_adwords&utm_medium=blog&utm_campaign=GMN3" target="_blank" title="Measuring reach and frequency">Reach and frequency</a> are hallmark metrics to measure the impact of display and video campaigns today. At the same time, you need to be thoughtful about how often you connect with a single user to avoid overloading them. 30% of people today use 5 or more devices<sup>1</sup> - that means if you reach someone three times on each screen, you could be showing them fifteen ads!<br /> <br /> <a href="https://adwords.googleblog.com/2017/03/attention-please-supporting-ad-industry.html" target="_blank" title="Attention, please: Supporting the ad industry to measure what matters">We launched Unique Reach for YouTube in AdWords</a> earlier this year and are soon expanding availability to Display campaigns in AdWords. We’re also bringing Unique Reach to DoubleClick for all your video and display ads, no matter where they run. Unique Reach helps you measure the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats so you can see how many people you reached and how often you reach them.<br /> <br /> We can’t wait to get these new tools into your hands to hear what you think and help you work faster and smarter. To get the full replay of new innovations at Google Marketing Next, watch the keynote <a href="http://analytics.googleblog.com/2017/05/GoogleMarketingNext-LiveStream.html" target="_blank">here</a>. Until next year!<br /> <br /> <span class="byline-author"><i>Posted by Paul Muret, Vice President of Display, Video and Analytics</i></span> <br /> <hr /> <span style="font-size: small;">1. Google / TNS Connected Consumer Survey, US population 18+, n=1000, Q1 2016 </span><br /> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Making marketing easier with new tools for productivity&url=https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='361174123751562924' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/01/using-customer-voice-to-speed-up_61.html' itemprop='url' title='Using the Customer Voice to Speed Up Decision Making'> Using the Customer Voice to Speed Up Decision Making </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> January 10, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Making important business decisions is often a slow process, regardless of industry or company size. In a world where innovation is increasingly important, speed is a necessity. But how does an organization streamline its decision-making process? For many companies, the answer is data. In fact, highly data-driven organizations are three times more likely than others to report significant improvement in decision-making, according to PwC research.<sup>1</sup><br /> <br /> When looking for <a href="https://www.thinkwithgoogle.com/articles/marketing-optimization-testing-launch-growth.html" target="_blank">meaningful insights to drive innovation and growth</a>, market research is often a go-to data source. The problem many companies face is that market research can feel like a roadblock because it can take months to get the data.<br /> <br /> At Lenovo, the leading PC manufacturer worldwide, <a href="https://analytics.googleblog.com/2016/12/does-your-company-have-data-science.html" target="_blank">constantly evolving and improving products</a> is required to remain competitive. “We have to make decisions today for products two years from now,” says Sarah Kennedy, User Experience Researcher at Lenovo. To keep the decision-making process moving, Sarah’s team uses <a href="https://www.google.com/analytics/surveys/how-it-works/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-amer-all-ga360-surveys&utm_content=lenovo-video-case-study" target="_blank">Google Surveys 360</a> for fast and accurate data. <a href="https://analytics.googleblog.com/2016/12/using-surveys-to-better-understand.html" target="_blank">Bringing consumer insights to the table</a> in the early stages of product development helps her team get buy-in from senior stakeholders at a faster pace. <strong>“Within seven days, we can get results that would normally take us a month,” says Sarah. </strong><br /> <em><br /></em> <br /> <div style="text-align: center;"> <div style="text-align: center;"> <span style="font-size: large;"><em>"We put an emphasis on innovation. Collecting competitive data and industry benchmarks is critical to do this. Surveys 360 helps us get data on the current state of the market. The results are reliable and delivered at the speed we need so our teams can continue developing the best products without delay."</em> </span></div> <div style="text-align: center;"> <span style="font-size: large;"><br /></span></div> </div> <div style="text-align: center;"> <span style="font-size: large;">– Corinna Proctor, ‎Director of User & Design Research, Lenovo </span><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNOblA8LDVlB2b9AS74wglMgW5XcWg0ru17LiQeAmmajwNsGgzubQlvWgEf5VTYNZvDUCKQmlf-99rPrOM1BEyDCPgaZ8EOyClu9_-hQx8TKzUR51mbgUDymC1UK_K21CFJ-up/s1600/Lenovo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNOblA8LDVlB2b9AS74wglMgW5XcWg0ru17LiQeAmmajwNsGgzubQlvWgEf5VTYNZvDUCKQmlf-99rPrOM1BEyDCPgaZ8EOyClu9_-hQx8TKzUR51mbgUDymC1UK_K21CFJ-up/s640/Lenovo.png" width="640" /></a></div> </div> <div style="text-align: center;"> <a href="https://www.youtube.com/watch?v=-awWm7sLnjo&feature=youtu.be" target="_blank">See the Lenovo story here.</a></div> <br /> Google Surveys 360 provides businesses with the data they need quickly, accurately, and affordably. Choose your target audience, write your survey, and get answers in as little as three days. <a href="https://www.google.com/analytics/surveys/how-it-works/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-amer-all-ga360-surveys&utm_content=lenovo-video-case-study" target="_blank">Get started today.</a><br /> <br /> Happy surveying!<br /> <sup><br /></sup> <sup style="font-size: x-small;">1</sup><span style="font-size: x-small;">PwC's Global Data and Analytics Survey, Big Decisions™, Base: 1,135 senior executives, Global, May 2016</span><br /> <br /> <span class="byline-author">Posted by Kevin Fields, Product Marketing Manager, Google Surveys team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Making important business decisions is often a slow process, regardless of industry or company size. In a world where innovation is increasingly important, speed is a necessity. But how does an organization streamline its decision-making process? For many companies, the answer is data. In fact, highly data-driven organizations are three times more likely than others to report significant improvement in decision-making, according to PwC research.<sup>1</sup><br /> <br /> When looking for <a href="https://www.thinkwithgoogle.com/articles/marketing-optimization-testing-launch-growth.html" target="_blank">meaningful insights to drive innovation and growth</a>, market research is often a go-to data source. The problem many companies face is that market research can feel like a roadblock because it can take months to get the data.<br /> <br /> At Lenovo, the leading PC manufacturer worldwide, <a href="https://analytics.googleblog.com/2016/12/does-your-company-have-data-science.html" target="_blank">constantly evolving and improving products</a> is required to remain competitive. “We have to make decisions today for products two years from now,” says Sarah Kennedy, User Experience Researcher at Lenovo. To keep the decision-making process moving, Sarah’s team uses <a href="https://www.google.com/analytics/surveys/how-it-works/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-amer-all-ga360-surveys&utm_content=lenovo-video-case-study" target="_blank">Google Surveys 360</a> for fast and accurate data. <a href="https://analytics.googleblog.com/2016/12/using-surveys-to-better-understand.html" target="_blank">Bringing consumer insights to the table</a> in the early stages of product development helps her team get buy-in from senior stakeholders at a faster pace. <strong>“Within seven days, we can get results that would normally take us a month,” says Sarah. </strong><br /> <em><br /></em> <br /> <div style="text-align: center;"> <div style="text-align: center;"> <span style="font-size: large;"><em>"We put an emphasis on innovation. Collecting competitive data and industry benchmarks is critical to do this. Surveys 360 helps us get data on the current state of the market. The results are reliable and delivered at the speed we need so our teams can continue developing the best products without delay."</em> </span></div> <div style="text-align: center;"> <span style="font-size: large;"><br /></span></div> </div> <div style="text-align: center;"> <span style="font-size: large;">– Corinna Proctor, ‎Director of User & Design Research, Lenovo </span><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNOblA8LDVlB2b9AS74wglMgW5XcWg0ru17LiQeAmmajwNsGgzubQlvWgEf5VTYNZvDUCKQmlf-99rPrOM1BEyDCPgaZ8EOyClu9_-hQx8TKzUR51mbgUDymC1UK_K21CFJ-up/s1600/Lenovo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNOblA8LDVlB2b9AS74wglMgW5XcWg0ru17LiQeAmmajwNsGgzubQlvWgEf5VTYNZvDUCKQmlf-99rPrOM1BEyDCPgaZ8EOyClu9_-hQx8TKzUR51mbgUDymC1UK_K21CFJ-up/s640/Lenovo.png" width="640" /></a></div> </div> <div style="text-align: center;"> <a href="https://www.youtube.com/watch?v=-awWm7sLnjo&feature=youtu.be" target="_blank">See the Lenovo story here.</a></div> <br /> Google Surveys 360 provides businesses with the data they need quickly, accurately, and affordably. Choose your target audience, write your survey, and get answers in as little as three days. <a href="https://www.google.com/analytics/surveys/how-it-works/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-amer-all-ga360-surveys&utm_content=lenovo-video-case-study" target="_blank">Get started today.</a><br /> <br /> Happy surveying!<br /> <sup><br /></sup> <sup style="font-size: x-small;">1</sup><span style="font-size: x-small;">PwC's Global Data and Analytics Survey, Big Decisions™, Base: 1,135 senior executives, Global, May 2016</span><br /> <br /> <span class="byline-author">Posted by Kevin Fields, Product Marketing Manager, Google Surveys team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/01/using-customer-voice-to-speed-up_61.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Using the Customer Voice to Speed Up Decision Making&url=https://analytics.googleblog.com/2017/01/using-customer-voice-to-speed-up_61.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/01/using-customer-voice-to-speed-up_61.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1088743539409333512' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/10/behind-scenes-with-dylan-lorimer-google.html' itemprop='url' title='Behind the Scenes with Dylan Lorimer, Google Surveys Product Lead'> Behind the Scenes with Dylan Lorimer, Google Surveys Product Lead </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 21, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="//www.google.com/analytics/surveys?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=qa-with-dylan-lorimer" target="_blank">Google Surveys</a>, a new product from Google Analytics Solutions, launched on <a href="http://analytics.googleblog.com/2016/10/announcing-google-surveys-360-newest.html">Wednesday</a>. Google Surveys makes it easy to get fast, reliable opinions from consumers on mobile devices and across the internet. The goal, as always, is to help you make more informed business decisions, understand your marketing impact, and take the pulse of your brand.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuqKMYnK7zRiC1565_mqk1ADuzX8D9Vt0RMQ0qZKTJEQ7FggC7ZbHpvA5BTcfhE6YgfxQd88-ZjfMuhtymNYGzLXSyTmqWjvQ0WLFYutskUDc7lFs_T7WiGHJo9PEiEkL-842m/s1600/googlesurveysblog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuqKMYnK7zRiC1565_mqk1ADuzX8D9Vt0RMQ0qZKTJEQ7FggC7ZbHpvA5BTcfhE6YgfxQd88-ZjfMuhtymNYGzLXSyTmqWjvQ0WLFYutskUDc7lFs_T7WiGHJo9PEiEkL-842m/s640/googlesurveysblog.png" width="640" /></a></div> <br /> Today we're excited to talk with Dylan Lorimer, Lead Product Manager for Google Surveys, about how this product fits in with the rest of Google Analytics Solutions and what the future looks like.<br /> <br /> <b>Q:</b> What is Google Surveys? <br /> <b>Lorimer:</b> Google Surveys is a online market research tool for making fast, informed, data-driven business decisions. It gives businesses access to conduct research against a representative sample of users on the web and on our mobile app, <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.paidtasks" target="_blank">Google Opinion Rewards</a>. It’s the evolution of Google Consumer Surveys, a product that’s been in the market since 2012 and fields 1M surveys a week.<br /> <br /> <b>Q:</b> How does Google Surveys differ from Google Surveys 360?<br /> <b>Lorimer:</b> Google Surveys 360 is our enterprise research product; it's a fully-supported research tool that is integrated into the Google Analytics 360 Suite. Users get advanced audience targeting, dedicated support and consolidated billing, all of which make it easy for big organizations to use. Google Surveys has fewer advanced targeting features, but it's a pay-as-you-go product so that anyone can use it. Google Surveys is currently available in U.S., Canada, United Kingdom, Germany, Mexico, Japan, Australia, Brazil, France, Spain, Italy, and the Netherlands. Google Surveys 360 is available in U.S. and Canada.<br /> <br /> <b>Q:</b> How is Google Surveys different from other market research tools?<br /> <b>Lorimer:</b> Traditional market research research often involves long, time-intensive surveys answered by individuals who have signed up to respond to surveys for compensation. The process is typically slow, costly, and out of reach for most businesses who want to make a quick and informed decision. Google Surveys aims to make high-quality research more accessible, and to bring the customer voice into the process of media performance measurement.<br /> <br /> <b>Q:</b> Why is Google Surveys now part of Google Analytics Solutions?<br /> <b>Lorimer:</b> Google Analytics Solutions is a set of powerful tools that helps marketers use data to understand their consumers and how they behave. Google Surveys bridges the gap between metrics-based performance measurement and the need many marketers have to get qualitative feedback from their customers on their cross-channel, cross-media marketing campaigns. Google Surveys has grown on its own over the past few years. When we saw the investment Google was making with Google Analytics Solutions to empower the marketer — something we’ve been focused on with Google Consumer Surveys for a few years now — it felt like the obvious choice to provide a missing tool in the portfolio.<br /> <br /> <b>Q:</b> What are some examples of how customers are using Google Surveys?<br /> <b>Lorimer:</b> <a href="http://www.youvisit.com/" target="_blank">YouVisit</a>, a leading virtual reality company, just used us to find out how many of their clients were aware of virtual reality. They suspected a significant number of consumers were at least aware of the concept, and that some percentage would want to try it. But to convince clients to invest in virtual reality content, YouVisit needed hard facts. How many people wanted to try virtual reality? How many were even aware of it? YouVisit turned to Google Surveys to gather those numbers, and they were pleasantly surprised. A statistically significant sample from Google Surveys let them extrapolate that 23 million Americans had already tried virtual reality. With this data, YouVisit can confidently educate clients on virtual reality’s power to engage consumers.<br /> <br /> <div style="text-align: center;"> <blockquote class="tr_bq"> <span style="color: #444444;"> “Google Surveys empowers YouVisit to accomplish our mission by better understanding what the end customer wants in immersive experience — so we can create those experiences that emotionally engage, that are impactful, that drive a real-life action.”</span> </blockquote> <blockquote class="tr_bq"> <span style="color: #444444;"></span><span style="color: #444444;">– Suzanne Sanders, Senior Marketing Communications Manager, YouVisit </span></blockquote> </div> <div style="text-align: center;"> <span style="color: #444444;"><br /></span></div> <br /> <b>Q:</b> What does the future look like for Google Surveys?<br /> <b>Lorimer:</b> The future is bright! We see immense potential and we're excited about new ways we can help marketers and even developers reach their target audience, based on unique signals like location, behavior, and ad exposure. We're already serving surveys to over 10 million respondents, so in some ways pulling insights from that is a big data challenge for us — which is the kind of puzzle we like to solve best at Google. So there’s a lot we think we can do to be proactive about providing actionable data to our customers. Google Surveys as a research tool is just the beginning.<br /> <br /> We hope you found this additional information useful. Ready to get started with Google Surveys? Learn more at <a href="//www.google.com/analytics/surveys?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=qa-with-dylan-lorimer">g.co/surveys</a>.<br /> <br /> Happy surveying! <br /> <br /> <span class="byline-author">Posted by Marisa Currie-Rose, Senior Product Marketing Manager, Google Surveys</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="//www.google.com/analytics/surveys?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=qa-with-dylan-lorimer" target="_blank">Google Surveys</a>, a new product from Google Analytics Solutions, launched on <a href="http://analytics.googleblog.com/2016/10/announcing-google-surveys-360-newest.html">Wednesday</a>. Google Surveys makes it easy to get fast, reliable opinions from consumers on mobile devices and across the internet. The goal, as always, is to help you make more informed business decisions, understand your marketing impact, and take the pulse of your brand.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuqKMYnK7zRiC1565_mqk1ADuzX8D9Vt0RMQ0qZKTJEQ7FggC7ZbHpvA5BTcfhE6YgfxQd88-ZjfMuhtymNYGzLXSyTmqWjvQ0WLFYutskUDc7lFs_T7WiGHJo9PEiEkL-842m/s1600/googlesurveysblog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuqKMYnK7zRiC1565_mqk1ADuzX8D9Vt0RMQ0qZKTJEQ7FggC7ZbHpvA5BTcfhE6YgfxQd88-ZjfMuhtymNYGzLXSyTmqWjvQ0WLFYutskUDc7lFs_T7WiGHJo9PEiEkL-842m/s640/googlesurveysblog.png" width="640" /></a></div> <br /> Today we're excited to talk with Dylan Lorimer, Lead Product Manager for Google Surveys, about how this product fits in with the rest of Google Analytics Solutions and what the future looks like.<br /> <br /> <b>Q:</b> What is Google Surveys? <br /> <b>Lorimer:</b> Google Surveys is a online market research tool for making fast, informed, data-driven business decisions. It gives businesses access to conduct research against a representative sample of users on the web and on our mobile app, <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.paidtasks" target="_blank">Google Opinion Rewards</a>. It’s the evolution of Google Consumer Surveys, a product that’s been in the market since 2012 and fields 1M surveys a week.<br /> <br /> <b>Q:</b> How does Google Surveys differ from Google Surveys 360?<br /> <b>Lorimer:</b> Google Surveys 360 is our enterprise research product; it's a fully-supported research tool that is integrated into the Google Analytics 360 Suite. Users get advanced audience targeting, dedicated support and consolidated billing, all of which make it easy for big organizations to use. Google Surveys has fewer advanced targeting features, but it's a pay-as-you-go product so that anyone can use it. Google Surveys is currently available in U.S., Canada, United Kingdom, Germany, Mexico, Japan, Australia, Brazil, France, Spain, Italy, and the Netherlands. Google Surveys 360 is available in U.S. and Canada.<br /> <br /> <b>Q:</b> How is Google Surveys different from other market research tools?<br /> <b>Lorimer:</b> Traditional market research research often involves long, time-intensive surveys answered by individuals who have signed up to respond to surveys for compensation. The process is typically slow, costly, and out of reach for most businesses who want to make a quick and informed decision. Google Surveys aims to make high-quality research more accessible, and to bring the customer voice into the process of media performance measurement.<br /> <br /> <b>Q:</b> Why is Google Surveys now part of Google Analytics Solutions?<br /> <b>Lorimer:</b> Google Analytics Solutions is a set of powerful tools that helps marketers use data to understand their consumers and how they behave. Google Surveys bridges the gap between metrics-based performance measurement and the need many marketers have to get qualitative feedback from their customers on their cross-channel, cross-media marketing campaigns. Google Surveys has grown on its own over the past few years. When we saw the investment Google was making with Google Analytics Solutions to empower the marketer — something we’ve been focused on with Google Consumer Surveys for a few years now — it felt like the obvious choice to provide a missing tool in the portfolio.<br /> <br /> <b>Q:</b> What are some examples of how customers are using Google Surveys?<br /> <b>Lorimer:</b> <a href="http://www.youvisit.com/" target="_blank">YouVisit</a>, a leading virtual reality company, just used us to find out how many of their clients were aware of virtual reality. They suspected a significant number of consumers were at least aware of the concept, and that some percentage would want to try it. But to convince clients to invest in virtual reality content, YouVisit needed hard facts. How many people wanted to try virtual reality? How many were even aware of it? YouVisit turned to Google Surveys to gather those numbers, and they were pleasantly surprised. A statistically significant sample from Google Surveys let them extrapolate that 23 million Americans had already tried virtual reality. With this data, YouVisit can confidently educate clients on virtual reality’s power to engage consumers.<br /> <br /> <div style="text-align: center;"> <blockquote class="tr_bq"> <span style="color: #444444;"> “Google Surveys empowers YouVisit to accomplish our mission by better understanding what the end customer wants in immersive experience — so we can create those experiences that emotionally engage, that are impactful, that drive a real-life action.”</span> </blockquote> <blockquote class="tr_bq"> <span style="color: #444444;"></span><span style="color: #444444;">– Suzanne Sanders, Senior Marketing Communications Manager, YouVisit </span></blockquote> </div> <div style="text-align: center;"> <span style="color: #444444;"><br /></span></div> <br /> <b>Q:</b> What does the future look like for Google Surveys?<br /> <b>Lorimer:</b> The future is bright! We see immense potential and we're excited about new ways we can help marketers and even developers reach their target audience, based on unique signals like location, behavior, and ad exposure. We're already serving surveys to over 10 million respondents, so in some ways pulling insights from that is a big data challenge for us — which is the kind of puzzle we like to solve best at Google. So there’s a lot we think we can do to be proactive about providing actionable data to our customers. Google Surveys as a research tool is just the beginning.<br /> <br /> We hope you found this additional information useful. Ready to get started with Google Surveys? Learn more at <a href="//www.google.com/analytics/surveys?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=qa-with-dylan-lorimer">g.co/surveys</a>.<br /> <br /> Happy surveying! <br /> <br /> <span class="byline-author">Posted by Marisa Currie-Rose, Senior Product Marketing Manager, Google Surveys</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/10/behind-scenes-with-dylan-lorimer-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Behind the Scenes with Dylan Lorimer, Google Surveys Product Lead&url=https://analytics.googleblog.com/2016/10/behind-scenes-with-dylan-lorimer-google.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/10/behind-scenes-with-dylan-lorimer-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5340056558113045310' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/10/spotlight-on-google-surveys-360-getting.html' itemprop='url' title='Spotlight on Google Surveys 360: Getting to “Why” is now easier and faster than ever before. '> Spotlight on Google Surveys 360: Getting to “Why” is now easier and faster than ever before. </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 20, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Yesterday, we launched <a href="https://www.google.com/analytics/surveys/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360#?modal_active=none">Google Surveys 360</a>, a powerful new part of the <a href="https://www.google.com/analytics/360-suite/#?modal_active=none%3Futm_source&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">Google Analytics 360 Suite</a>. Sometimes it's enough to know <b>what</b> your customers are buying, <b>where</b> they're going, and <b>how</b> they're purchasing. But to really understand their decisions, you want to answer a harder question: <b>Why</b> are they doing it? To get the answer, it turns out you just have to ask.<br /> <br /> <div style="text-align: left;"> That’s why we introduced Surveys 360: to provide a quick, cost-effective way to <b>ask why.</b> The new Surveys 360 is designed to help you get more out of market research by making it easy to create online and mobile surveys that help you make more informed business decisions, faster. You ask the questions, and people browsing the web will answer them as they wait to access premium content like news articles or videos, or as they use the <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.paidtasks">Google Opinion Rewards </a>mobile app.</div> <br /> Surveys 360 offers several advanced features that help you reach high-priority audiences, test markets, and gain a better understanding of your impact. They include:<br /> <br /> <ul style="text-align: left;"> <li><b>User list</b> to help you measure the effectiveness of your media campaigns by surveying people exposed to your ads and videos </li> <li> <b>ZIP Code targeting</b> that delivers your surveys to high-priority or test markets </li> <li><b>Custom Audience panels</b> that take the pulse of brand perception among key consumer groups</li> <li><b>Occupation and industry </b>targeting to help you do business-to-business research with hard-to-reach professional audiences </li> </ul> <ul style="text-align: left;"> </ul> <br /> <br /> Surveys 360 quickly analyzes your data and delivers it in easy-to-navigate graphs, demographic segmentations, and cross-tabs. That makes it easy to find fresh insights and help your business thrive.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKiO1GK0yf8j-xwZksTeoY-dP8hhPl5mBATpHGb_R5c3Nh0k6Riw57hDE7fVUve2XLgLfJow3aH6Fy7dmWreDEPeUymGgeflgcyf3pDrJHQejNYh7EcadyobECcvJG4uGkcixx/s1600/360image.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg41qrYoFs64kFUsytay3F20kkueAXolDzpGVdLFwVoJUidLTPdGQHOKmtGq9qAGk0EjnXzi8H-0bEl8CXEUiZmcZr64Lrq-ruAohRePNN0B7tp2QvKwV4GqwdzrTW_ybbADfeG/s1600/surveys360post.png" imageanchor="1"><img border="0" height="417" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg41qrYoFs64kFUsytay3F20kkueAXolDzpGVdLFwVoJUidLTPdGQHOKmtGq9qAGk0EjnXzi8H-0bEl8CXEUiZmcZr64Lrq-ruAohRePNN0B7tp2QvKwV4GqwdzrTW_ybbADfeG/s640/surveys360post.png" width="640" /></a></div> <br /> <br /> <br /> <b>BuzzFeed improves client campaigns with Google Surveys 360 </b><br /> <br /> <a href="http://www.buzzfeed.com/">BuzzFeed</a> is one company using Surveys 360 to measure campaign performance and improve its ad effectiveness.<br /> <br /> BuzzFeed is a global news and entertainment company that creates content intended for sharing, and helps advertising clients tell brand stories with engaging video campaigns. Campaign videos are less like advertisements and more like content people want to share. As they get shared, the campaign reach is extended.<br /> <br /> To prove the impact of this innovative ad strategy, BuzzFeed turned to Surveys 360. As BuzzFeed launches each video campaign, it also releases surveys across the <a href="https://surveys.google.com/publishers?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">Google Surveys Publisher Network</a> and the Google Opinion Rewards mobile app. They ask people exactly what their client brands want to know: Are the campaign videos memorable and understandable? What messages mattered most and why? Did they motivate sharing? What do consumers want to know next? BuzzFeed uses the Surveys 360 user list targeting feature to automatically put the right surveys in front of the right respondents: people who have seen or interacted with campaign videos.<br /> <br /> Low-cost, high-quality survey data from Surveys 360 lets BuzzFeed give its clients a complete picture of campaign performance, fast. It helps them prove the value of the current campaign and even suggests strategies for the next campaign.<br /> <br /> <div style="text-align: center;"> <blockquote class="tr_bq"> <span style="color: #666666;">“With Google Surveys 360, we get more timely results. Everybody seems to want to run these studies to get an understanding of how their campaigns are performing … and what things should we do to make it more impactful in the future.”<br /> </span><span style="color: #666666;">– Margo Arton, Director of Ad Effectiveness, BuzzFeed </span></blockquote> </div> <br /> BuzzFeed’s culture of data-driven experimentation creates success for their clients. Watch our <a href="https://www.youtube.com/watch?v=ncdAGmWP4hU?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">BuzzFeed video case study</a> for more details.<br /> <br /> This is only the beginning! We'll continue to iterate and offer new features for Surveys 360 in the coming months. It's available for purchase today in the accounts of all Analytics 360 Suite users in the U.S. and Canada. Go to <a href="https://www.google.com/analytics/surveys/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">g.co/surveys</a> to learn more.<br /> <br /> Happy surveying!<br /> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Google Surveys 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Yesterday, we launched <a href="https://www.google.com/analytics/surveys/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360#?modal_active=none">Google Surveys 360</a>, a powerful new part of the <a href="https://www.google.com/analytics/360-suite/#?modal_active=none%3Futm_source&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">Google Analytics 360 Suite</a>. Sometimes it's enough to know <b>what</b> your customers are buying, <b>where</b> they're going, and <b>how</b> they're purchasing. But to really understand their decisions, you want to answer a harder question: <b>Why</b> are they doing it? To get the answer, it turns out you just have to ask.<br /> <br /> <div style="text-align: left;"> That’s why we introduced Surveys 360: to provide a quick, cost-effective way to <b>ask why.</b> The new Surveys 360 is designed to help you get more out of market research by making it easy to create online and mobile surveys that help you make more informed business decisions, faster. You ask the questions, and people browsing the web will answer them as they wait to access premium content like news articles or videos, or as they use the <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.paidtasks">Google Opinion Rewards </a>mobile app.</div> <br /> Surveys 360 offers several advanced features that help you reach high-priority audiences, test markets, and gain a better understanding of your impact. They include:<br /> <br /> <ul style="text-align: left;"> <li><b>User list</b> to help you measure the effectiveness of your media campaigns by surveying people exposed to your ads and videos </li> <li> <b>ZIP Code targeting</b> that delivers your surveys to high-priority or test markets </li> <li><b>Custom Audience panels</b> that take the pulse of brand perception among key consumer groups</li> <li><b>Occupation and industry </b>targeting to help you do business-to-business research with hard-to-reach professional audiences </li> </ul> <ul style="text-align: left;"> </ul> <br /> <br /> Surveys 360 quickly analyzes your data and delivers it in easy-to-navigate graphs, demographic segmentations, and cross-tabs. That makes it easy to find fresh insights and help your business thrive.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKiO1GK0yf8j-xwZksTeoY-dP8hhPl5mBATpHGb_R5c3Nh0k6Riw57hDE7fVUve2XLgLfJow3aH6Fy7dmWreDEPeUymGgeflgcyf3pDrJHQejNYh7EcadyobECcvJG4uGkcixx/s1600/360image.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg41qrYoFs64kFUsytay3F20kkueAXolDzpGVdLFwVoJUidLTPdGQHOKmtGq9qAGk0EjnXzi8H-0bEl8CXEUiZmcZr64Lrq-ruAohRePNN0B7tp2QvKwV4GqwdzrTW_ybbADfeG/s1600/surveys360post.png" imageanchor="1"><img border="0" height="417" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg41qrYoFs64kFUsytay3F20kkueAXolDzpGVdLFwVoJUidLTPdGQHOKmtGq9qAGk0EjnXzi8H-0bEl8CXEUiZmcZr64Lrq-ruAohRePNN0B7tp2QvKwV4GqwdzrTW_ybbADfeG/s640/surveys360post.png" width="640" /></a></div> <br /> <br /> <br /> <b>BuzzFeed improves client campaigns with Google Surveys 360 </b><br /> <br /> <a href="http://www.buzzfeed.com/">BuzzFeed</a> is one company using Surveys 360 to measure campaign performance and improve its ad effectiveness.<br /> <br /> BuzzFeed is a global news and entertainment company that creates content intended for sharing, and helps advertising clients tell brand stories with engaging video campaigns. Campaign videos are less like advertisements and more like content people want to share. As they get shared, the campaign reach is extended.<br /> <br /> To prove the impact of this innovative ad strategy, BuzzFeed turned to Surveys 360. As BuzzFeed launches each video campaign, it also releases surveys across the <a href="https://surveys.google.com/publishers?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">Google Surveys Publisher Network</a> and the Google Opinion Rewards mobile app. They ask people exactly what their client brands want to know: Are the campaign videos memorable and understandable? What messages mattered most and why? Did they motivate sharing? What do consumers want to know next? BuzzFeed uses the Surveys 360 user list targeting feature to automatically put the right surveys in front of the right respondents: people who have seen or interacted with campaign videos.<br /> <br /> Low-cost, high-quality survey data from Surveys 360 lets BuzzFeed give its clients a complete picture of campaign performance, fast. It helps them prove the value of the current campaign and even suggests strategies for the next campaign.<br /> <br /> <div style="text-align: center;"> <blockquote class="tr_bq"> <span style="color: #666666;">“With Google Surveys 360, we get more timely results. Everybody seems to want to run these studies to get an understanding of how their campaigns are performing … and what things should we do to make it more impactful in the future.”<br /> </span><span style="color: #666666;">– Margo Arton, Director of Ad Effectiveness, BuzzFeed </span></blockquote> </div> <br /> BuzzFeed’s culture of data-driven experimentation creates success for their clients. Watch our <a href="https://www.youtube.com/watch?v=ncdAGmWP4hU?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">BuzzFeed video case study</a> for more details.<br /> <br /> This is only the beginning! We'll continue to iterate and offer new features for Surveys 360 in the coming months. It's available for purchase today in the accounts of all Analytics 360 Suite users in the U.S. and Canada. Go to <a href="https://www.google.com/analytics/surveys/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-surveys&utm_content=spotlight-on-google-surveys-360">g.co/surveys</a> to learn more.<br /> <br /> Happy surveying!<br /> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Google Surveys 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/10/spotlight-on-google-surveys-360-getting.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Spotlight on Google Surveys 360: Getting to “Why” is now easier and faster than ever before. &url=https://analytics.googleblog.com/2016/10/spotlight-on-google-surveys-360-getting.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/10/spotlight-on-google-surveys-360-getting.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8797314183542258229' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/10/announcing-google-surveys-360-newest.html' itemprop='url' title='Announcing: Google Surveys 360, the newest product in the Google Analytics 360 Suite'> Announcing: Google Surveys 360, the newest product in the Google Analytics 360 Suite </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 19, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Today we’re excited to announce a major addition to the Google Analytics 360 Suite and a big step toward bridging brand and performance marketing — the arrival of <a href="https://www.google.com/analytics/surveys?utm_source=google&utm_medium=email&utm_campaign=2016-q4-amer-all-ga360-surveys&utm_content=surveys-announce">Google Surveys 360</a>.<br /> <br /> Now for the first time, marketers of all types can get fast, accurate market research — in combination with their marketing performance and analytics data — to help them make key business decisions at the speed of today's digital world. Google Surveys 360 makes doing market research as easy as buying an airline ticket with your favorite app. It's available for purchase today in the U.S and Canada as part of the <a href="//www.google.com/analytics/360-suite/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=announcing-google-surveys-360-blog-post">Analytics 360 Suite</a>.<br /> <div style="text-align: center;"> <br /></div> <blockquote class="tr_bq" style="text-align: center;"> “Nest uses the Google Analytics 360 Suite and recently beta tested Google Surveys 360. By using our website analytics data, we surveyed shoppers who browsed our product pages but left without purchasing. As marketers we wanted to know: why did shoppers leave our site without purchasing? And that’s exactly what we learned. This insight has given Nest an opportunity to address buyers needs -- adding more in-depth product information to our site, turning browsers into buyers.” </blockquote> <div style="text-align: center;">  -Harry Tannenbaum, Head of Analytics, Nest </div> <br /> <br /> <b>Why surveys? Why now? </b><br /> <b><br /></b> <br /> <a href="https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html">We launched</a> the Analytics 360 Suite earlier this year with a big goal: to bring enterprise-class marketers the full and integrated set of data and marketing analytics products they need to compete in today’s multi-screen and hyper-speed world.<br /> <br /> Mobile continues changing the customer journey, as 96% of us now use smartphones to get things done.<sup>1</sup> More devices, more channels, more choices: the shift is affecting every phase of the funnel from awareness to purchase. And that's changing the nature of marketing itself. Marketing organizations that used to be divided into brand and performance teams — one for perceptions and trust, the other for sales and leads — are seeing those worlds come together. Marketers are realizing that brand and performance are inherently tied together, with data as the bridge.<br /> <br /> In these conditions, market research has been slow to adapt. Companies spend a lot of money to get to the “why” behind the what, how and where, but traditional research means hiring a research firm, waiting three months or more, and then getting data that's siloed and may not be sharable.<br /> <br /> This is exactly why we’re integrating Google Surveys 360, previously called Google Consumer Surveys, into the suite. With a panel of 10M+ online respondents and 1M surveys fielded weekly, it offers enterprise marketers (of all types) access to a brand new layer of data and insights into what consumers are doing and thinking.<br /> <br /> <br /> <b>An entirely new type of consumer insight </b><br /> <br /> <br /> Whether you're a market researcher or a digital or brand marketer, Google Surveys 360 makes it easy for anyone in the organization to create a survey, find a specific audience sample, and generate statistically significant results — in just a few days. It's flexible and powerful, with advanced features that include custom panels to survey specific audiences and the ability to measure ad effectiveness, target by geography (ZIP code), industry, and occupation.<br /> <br /> But that’s just the beginning. Let’s take a look at an example of how <strong>integrating Google Surveys 360 into the Analytics 360 Suite drives real value for marketers: </strong>tying brand marketing to performance marketing and measuring offline and online interplay, such as consumer response to TV ads.<br /> <br /> TV advertisers and digital marketers now have a fresh way to view performance across every stage of the funnel — all in a matter of days. Google Surveys 360 makes consumer ad awareness and interest research possible: just deploy an online survey to a validated, representative sample of respondents in the geography of your choice. Google Surveys 360 can ask questions about TV ad recall during and after broadcast, then follow up with questions on topics like intent and favorability. Combine this with data modeling and analysis by Google Attribution 360, and the result is a full-funnel view of marketing performance, from awareness to action. (See how Google <a href="https://analytics.googleblog.com/2016/08/which-tv-ads-made-podium-during-2016.html">executed this strategy</a> during the 2016 Summer Olympics.)<br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXLIzwYPUAH-OInl_IzBJ7usWnelmkyMGSgpOqiSJs0qnwED_IBc7Z0M-0ZwpgOH7aO71vCLlg4PkkZF4JQ8ya16W_X8nUzBbLkiKG9jPW-HMsciWzI_FJmfW04f22e29BR6IE/s1600/produtpicker.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXLIzwYPUAH-OInl_IzBJ7usWnelmkyMGSgpOqiSJs0qnwED_IBc7Z0M-0ZwpgOH7aO71vCLlg4PkkZF4JQ8ya16W_X8nUzBbLkiKG9jPW-HMsciWzI_FJmfW04f22e29BR6IE/s400/produtpicker.png" width="400" /></a></div> <br /> <br /> <blockquote class="tr_bq"> <div style="text-align: center;"> "We put an emphasis on innovation. Collecting competitive data and industry benchmarks is critical to do this. Google Surveys 360 helps us get data on the current state of the market. The results are reliable and delivered at the speed we need so our teams can continue developing the best products without delay." </div> <div style="text-align: center;">  – Corinna Proctor, ‎Sr. Manager, User & Design Research, Lenovo </div> </blockquote> <br /> <br /> <b>What's next? </b><br /> <b><br /></b> <br /> Google Surveys 360 is a big addition to the Analytics 360 Suite family. It's also a cousin to Google Surveys, our pay-as-you-go online market research tool — <a href="https://support.google.com/360suite/surveys/answer/4556799">available in 12 countries</a>. We're excited about the ways both of these products can help businesses make fast, informed data-driven business decisions.<br /> <br /> Marketers and developers can finally reach the target audience they want, based on unique signals like location, behavior, and ad exposure, in days rather than months. There’s much more we think we can do to provide actionable data to our Analytics 360 Suite customers and integrate survey data even more with the other products in the suite.<br /> <br /> To learn more, watch this blog for the next couple of days! We’ll dive deeper into this new product and show you how it works. Additionally, as part of this update, we’ll begin to sunset our older information hubs so check out these new <strong>resources:</strong><br /> <br /> <br /> <ul style="text-align: left;"> <li>Website - <a href="https://www.google.com/analytics/surveys?utm_source=google&utm_medium=email&utm_campaign=2016-q4-amer-all-ga360-surveys&utm_content=surveys-announce">g.co/surveys </a></li> <li>Twitter - <a href="https://twitter.com/googleanalytics">@googleanalytics</a> </li> <li><a href="http://support.google.com/360suite/surveys">Surveys Help Center </a></li> <li><a href="https://plus.google.com/+GoogleAnalytics">Google Plus </a></li> </ul> <br /> <br />  Happy surveying!<br /> <span style="font-size: x-small;"><sup><br /></sup></span> <span style="font-size: x-small;"><sup>1</sup> Google “How Mobile Has Changed the Way We Get Things Done” study, September 2016. </span><br /> <span style="font-size: x-small;"><br /></span> <span class="byline-author">Posted by Dylan Lorimer, Product Manager, Analytics Solutions and Measurement at Google</span><br /> <span class="byline-author"><br /></span> <span class="byline-author"><br /></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Today we’re excited to announce a major addition to the Google Analytics 360 Suite and a big step toward bridging brand and performance marketing — the arrival of <a href="https://www.google.com/analytics/surveys?utm_source=google&utm_medium=email&utm_campaign=2016-q4-amer-all-ga360-surveys&utm_content=surveys-announce">Google Surveys 360</a>.<br /> <br /> Now for the first time, marketers of all types can get fast, accurate market research — in combination with their marketing performance and analytics data — to help them make key business decisions at the speed of today's digital world. Google Surveys 360 makes doing market research as easy as buying an airline ticket with your favorite app. It's available for purchase today in the U.S and Canada as part of the <a href="//www.google.com/analytics/360-suite/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=announcing-google-surveys-360-blog-post">Analytics 360 Suite</a>.<br /> <div style="text-align: center;"> <br /></div> <blockquote class="tr_bq" style="text-align: center;"> “Nest uses the Google Analytics 360 Suite and recently beta tested Google Surveys 360. By using our website analytics data, we surveyed shoppers who browsed our product pages but left without purchasing. As marketers we wanted to know: why did shoppers leave our site without purchasing? And that’s exactly what we learned. This insight has given Nest an opportunity to address buyers needs -- adding more in-depth product information to our site, turning browsers into buyers.” </blockquote> <div style="text-align: center;">  -Harry Tannenbaum, Head of Analytics, Nest </div> <br /> <br /> <b>Why surveys? Why now? </b><br /> <b><br /></b> <br /> <a href="https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html">We launched</a> the Analytics 360 Suite earlier this year with a big goal: to bring enterprise-class marketers the full and integrated set of data and marketing analytics products they need to compete in today’s multi-screen and hyper-speed world.<br /> <br /> Mobile continues changing the customer journey, as 96% of us now use smartphones to get things done.<sup>1</sup> More devices, more channels, more choices: the shift is affecting every phase of the funnel from awareness to purchase. And that's changing the nature of marketing itself. Marketing organizations that used to be divided into brand and performance teams — one for perceptions and trust, the other for sales and leads — are seeing those worlds come together. Marketers are realizing that brand and performance are inherently tied together, with data as the bridge.<br /> <br /> In these conditions, market research has been slow to adapt. Companies spend a lot of money to get to the “why” behind the what, how and where, but traditional research means hiring a research firm, waiting three months or more, and then getting data that's siloed and may not be sharable.<br /> <br /> This is exactly why we’re integrating Google Surveys 360, previously called Google Consumer Surveys, into the suite. With a panel of 10M+ online respondents and 1M surveys fielded weekly, it offers enterprise marketers (of all types) access to a brand new layer of data and insights into what consumers are doing and thinking.<br /> <br /> <br /> <b>An entirely new type of consumer insight </b><br /> <br /> <br /> Whether you're a market researcher or a digital or brand marketer, Google Surveys 360 makes it easy for anyone in the organization to create a survey, find a specific audience sample, and generate statistically significant results — in just a few days. It's flexible and powerful, with advanced features that include custom panels to survey specific audiences and the ability to measure ad effectiveness, target by geography (ZIP code), industry, and occupation.<br /> <br /> But that’s just the beginning. Let’s take a look at an example of how <strong>integrating Google Surveys 360 into the Analytics 360 Suite drives real value for marketers: </strong>tying brand marketing to performance marketing and measuring offline and online interplay, such as consumer response to TV ads.<br /> <br /> TV advertisers and digital marketers now have a fresh way to view performance across every stage of the funnel — all in a matter of days. Google Surveys 360 makes consumer ad awareness and interest research possible: just deploy an online survey to a validated, representative sample of respondents in the geography of your choice. Google Surveys 360 can ask questions about TV ad recall during and after broadcast, then follow up with questions on topics like intent and favorability. Combine this with data modeling and analysis by Google Attribution 360, and the result is a full-funnel view of marketing performance, from awareness to action. (See how Google <a href="https://analytics.googleblog.com/2016/08/which-tv-ads-made-podium-during-2016.html">executed this strategy</a> during the 2016 Summer Olympics.)<br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXLIzwYPUAH-OInl_IzBJ7usWnelmkyMGSgpOqiSJs0qnwED_IBc7Z0M-0ZwpgOH7aO71vCLlg4PkkZF4JQ8ya16W_X8nUzBbLkiKG9jPW-HMsciWzI_FJmfW04f22e29BR6IE/s1600/produtpicker.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXLIzwYPUAH-OInl_IzBJ7usWnelmkyMGSgpOqiSJs0qnwED_IBc7Z0M-0ZwpgOH7aO71vCLlg4PkkZF4JQ8ya16W_X8nUzBbLkiKG9jPW-HMsciWzI_FJmfW04f22e29BR6IE/s400/produtpicker.png" width="400" /></a></div> <br /> <br /> <blockquote class="tr_bq"> <div style="text-align: center;"> "We put an emphasis on innovation. Collecting competitive data and industry benchmarks is critical to do this. Google Surveys 360 helps us get data on the current state of the market. The results are reliable and delivered at the speed we need so our teams can continue developing the best products without delay." </div> <div style="text-align: center;">  – Corinna Proctor, ‎Sr. Manager, User & Design Research, Lenovo </div> </blockquote> <br /> <br /> <b>What's next? </b><br /> <b><br /></b> <br /> Google Surveys 360 is a big addition to the Analytics 360 Suite family. It's also a cousin to Google Surveys, our pay-as-you-go online market research tool — <a href="https://support.google.com/360suite/surveys/answer/4556799">available in 12 countries</a>. We're excited about the ways both of these products can help businesses make fast, informed data-driven business decisions.<br /> <br /> Marketers and developers can finally reach the target audience they want, based on unique signals like location, behavior, and ad exposure, in days rather than months. There’s much more we think we can do to provide actionable data to our Analytics 360 Suite customers and integrate survey data even more with the other products in the suite.<br /> <br /> To learn more, watch this blog for the next couple of days! We’ll dive deeper into this new product and show you how it works. Additionally, as part of this update, we’ll begin to sunset our older information hubs so check out these new <strong>resources:</strong><br /> <br /> <br /> <ul style="text-align: left;"> <li>Website - <a href="https://www.google.com/analytics/surveys?utm_source=google&utm_medium=email&utm_campaign=2016-q4-amer-all-ga360-surveys&utm_content=surveys-announce">g.co/surveys </a></li> <li>Twitter - <a href="https://twitter.com/googleanalytics">@googleanalytics</a> </li> <li><a href="http://support.google.com/360suite/surveys">Surveys Help Center </a></li> <li><a href="https://plus.google.com/+GoogleAnalytics">Google Plus </a></li> </ul> <br /> <br />  Happy surveying!<br /> <span style="font-size: x-small;"><sup><br /></sup></span> <span style="font-size: x-small;"><sup>1</sup> Google “How Mobile Has Changed the Way We Get Things Done” study, September 2016. </span><br /> <span style="font-size: x-small;"><br /></span> <span class="byline-author">Posted by Dylan Lorimer, Product Manager, Analytics Solutions and Measurement at Google</span><br /> <span class="byline-author"><br /></span> <span class="byline-author"><br /></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/10/announcing-google-surveys-360-newest.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Announcing: Google Surveys 360, the newest product in the Google Analytics 360 Suite&url=https://analytics.googleblog.com/2016/10/announcing-google-surveys-360-newest.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/10/announcing-google-surveys-360-newest.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1545804526475026593' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/09/google-consumer-surveys-launches-weekly.html' itemprop='url' title='Google Consumer Surveys Launches Weekly U.S. Election Poll in Google Data Studio'> Google Consumer Surveys Launches Weekly U.S. Election Poll in Google Data Studio </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 21, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> With the U.S. presidential election less than 50 days away, the candidates are running full force to capture as many votes as possible. Worldwide, people are waiting anxiously to see whom the American people will pick as the 45th president. Now more than ever, the media is turning to polls to make sense of all the campaign activity.<br /> <br /> <a href="https://goo.gl/CMm9SZ" target="_blank">Google Consumer Surveys</a> — named as one of the “most accurate [polling] firms” by <a href="https://goo.gl/0x9bDP" target="_blank">FiveThirtyEight</a> in the 2012 election — has recently launched its <a href="https://goo.gl/QKSKGx" target="_blank">2016 U.S. Election Poll</a>.<br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoakM_ug_zKjPGQqwDS-rd2pR6GAEI4NKUdeCydEVRC4dry2Lnm_osX3kZhE5qFrDIfMkwutuALR9S3nXLa9l5UlhC_GRViit0NH7VoG-rElyY8eQSvNp-Lj1L3ijIb8d9UFQH/s1600/GCS+US+Election+Poll.+Sep+14-20.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoakM_ug_zKjPGQqwDS-rd2pR6GAEI4NKUdeCydEVRC4dry2Lnm_osX3kZhE5qFrDIfMkwutuALR9S3nXLa9l5UlhC_GRViit0NH7VoG-rElyY8eQSvNp-Lj1L3ijIb8d9UFQH/s640/GCS+US+Election+Poll.+Sep+14-20.png" width="640" /></a></div> <br /> The <a href="https://goo.gl/QKSKGx" target="_blank">2016 election poll</a> surveys more than 20,000 respondents each week from across the United States, demonstrating how Google Consumer Surveys can quickly collect thousands of representative responses. (Find out more about the poll methodology on page 3 of the <a href="https://goo.gl/BMXP4F" target="_blank">polling report</a>.)<br /> <br /> <a href="https://goo.gl/CMm9SZ" target="_blank">Google Consumer Surveys</a>, an online market research solution used to gain insights to inform important business decisions, has recently grown its footprint in politics with usage from groups such as <a href="https://goo.gl/vCVstl" target="_blank">NY Times Upshot</a>, <a href="https://goo.gl/krKpFr" target="_blank">IJ Review</a>, and <a href="https://goo.gl/z9pw4M" target="_blank">Echelon Insights</a>. Google’s survey platform and other online polling tools have gained popularity due to their accuracy, scalability, quick results, and low costs.<br /> <br /> The election poll results from Google Consumer Surveys are displayed in an interactive data visualization in <a href="https://goo.gl/xfOLtS" target="_blank">Google Data Studio</a>, and voter preferences are updated weekly. This customized dashboard and report allows users to filter results by state, gender, and candidate to see different cuts of the data — and the report can easily be shared.<br /> <br /> Check out the Google Consumer Surveys <a href="https://goo.gl/QKSKGx" target="_blank">U.S. Election Poll </a>for weekly updates as the American public gets closer to choosing its next president. Whether in politics or business, surveys are a powerful tool to get the public’s opinion. And spur lively discussions.<br /> <br /> Happy Surveying!<br /> <br /> <br /> <b>More on Google Consumer Surveys</b><br /> <br /> Many users, from small businesses to Fortune 500 companies, use Google Consumer Surveys today to run studies on consumer research, brand tracking, and ad effectiveness. Google also offers an <a href="https://goo.gl/MKYWB4" target="_blank">enterprise survey solution</a> with advanced targeting features such as user list and zip code targeting.  <br /> <br /> Respondents answer questions on 1,000+ publisher sites to gain access to premium content. The publishers make money each time someone answers a question on their site. Google Consumer Surveys also has an app, <a href="https://goo.gl/4EFNr5" target="_blank">Google Opinion Rewards</a>, where people can answer survey questions for Google Play credit. There are over 10M potential respondents available to survey everyday. <br /> <br /> <span class="byline-author">Posted by Justin Cohen, Product Marketing Manager, Google Consumer Surveys</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> With the U.S. presidential election less than 50 days away, the candidates are running full force to capture as many votes as possible. Worldwide, people are waiting anxiously to see whom the American people will pick as the 45th president. Now more than ever, the media is turning to polls to make sense of all the campaign activity.<br /> <br /> <a href="https://goo.gl/CMm9SZ" target="_blank">Google Consumer Surveys</a> — named as one of the “most accurate [polling] firms” by <a href="https://goo.gl/0x9bDP" target="_blank">FiveThirtyEight</a> in the 2012 election — has recently launched its <a href="https://goo.gl/QKSKGx" target="_blank">2016 U.S. Election Poll</a>.<br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoakM_ug_zKjPGQqwDS-rd2pR6GAEI4NKUdeCydEVRC4dry2Lnm_osX3kZhE5qFrDIfMkwutuALR9S3nXLa9l5UlhC_GRViit0NH7VoG-rElyY8eQSvNp-Lj1L3ijIb8d9UFQH/s1600/GCS+US+Election+Poll.+Sep+14-20.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoakM_ug_zKjPGQqwDS-rd2pR6GAEI4NKUdeCydEVRC4dry2Lnm_osX3kZhE5qFrDIfMkwutuALR9S3nXLa9l5UlhC_GRViit0NH7VoG-rElyY8eQSvNp-Lj1L3ijIb8d9UFQH/s640/GCS+US+Election+Poll.+Sep+14-20.png" width="640" /></a></div> <br /> The <a href="https://goo.gl/QKSKGx" target="_blank">2016 election poll</a> surveys more than 20,000 respondents each week from across the United States, demonstrating how Google Consumer Surveys can quickly collect thousands of representative responses. (Find out more about the poll methodology on page 3 of the <a href="https://goo.gl/BMXP4F" target="_blank">polling report</a>.)<br /> <br /> <a href="https://goo.gl/CMm9SZ" target="_blank">Google Consumer Surveys</a>, an online market research solution used to gain insights to inform important business decisions, has recently grown its footprint in politics with usage from groups such as <a href="https://goo.gl/vCVstl" target="_blank">NY Times Upshot</a>, <a href="https://goo.gl/krKpFr" target="_blank">IJ Review</a>, and <a href="https://goo.gl/z9pw4M" target="_blank">Echelon Insights</a>. Google’s survey platform and other online polling tools have gained popularity due to their accuracy, scalability, quick results, and low costs.<br /> <br /> The election poll results from Google Consumer Surveys are displayed in an interactive data visualization in <a href="https://goo.gl/xfOLtS" target="_blank">Google Data Studio</a>, and voter preferences are updated weekly. This customized dashboard and report allows users to filter results by state, gender, and candidate to see different cuts of the data — and the report can easily be shared.<br /> <br /> Check out the Google Consumer Surveys <a href="https://goo.gl/QKSKGx" target="_blank">U.S. Election Poll </a>for weekly updates as the American public gets closer to choosing its next president. Whether in politics or business, surveys are a powerful tool to get the public’s opinion. And spur lively discussions.<br /> <br /> Happy Surveying!<br /> <br /> <br /> <b>More on Google Consumer Surveys</b><br /> <br /> Many users, from small businesses to Fortune 500 companies, use Google Consumer Surveys today to run studies on consumer research, brand tracking, and ad effectiveness. Google also offers an <a href="https://goo.gl/MKYWB4" target="_blank">enterprise survey solution</a> with advanced targeting features such as user list and zip code targeting.  <br /> <br /> Respondents answer questions on 1,000+ publisher sites to gain access to premium content. The publishers make money each time someone answers a question on their site. Google Consumer Surveys also has an app, <a href="https://goo.gl/4EFNr5" target="_blank">Google Opinion Rewards</a>, where people can answer survey questions for Google Play credit. There are over 10M potential respondents available to survey everyday. <br /> <br /> <span class="byline-author">Posted by Justin Cohen, Product Marketing Manager, Google Consumer Surveys</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/09/google-consumer-surveys-launches-weekly.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Consumer Surveys Launches Weekly U.S. Election Poll in Google Data 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href='https://analytics.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div 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