Font & Technology Specialists

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Obt茅n perspectivas expertas para mantener tu marca a la vanguardia de la tipograf铆a y el dise帽o.</span></p><p><span>Se trata de un webinar en ingl茅s.</span></p></div> </div> <div class=""> <div class="mt-16 mt-0-sm"> <a href=/node/7082 data-is-icon=false data-cta-color=blue data-cta-type=filled data-cta-size=large target=_blank class="mt-cta" data-analytics-linkcategory="home page banners" data-analytics-linksection= "Echa un vistazo al futuro de la tipograf铆a." data-analytics-linkname="Reg铆strate en el webinar" data-analytics-linktype="a">Reg铆strate en el webinar <svg class="mt-cta-icon" width="16" height="14" viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 8H2M9.33333 3.33333L14 8L9.33333 3.33333ZM14 8L9.33333 12.6667L14 8Z" stroke="white" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </a> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> <div class="full-width-content-template-wrapper"> <div class="full-width-content-template custom-container"> <div class="middle-region"> </div> </div> </div> <div class="full-width-content-template-wrapper"> <div class="full-width-content-template custom-container"> <div class="middle-region"> <div data-block-plugin-id="block_content:33079260-cdb5-4cf1-846c-e2b7941cd2ba" class="block block-block-content block-block-content33079260-cdb5-4cf1-846c-e2b7941cd2ba"> <div class="article-listing-wrapper"> <div class="mt-gallery-listing one-column pt-120 pt-80-sm pb-120 pb-80-sm bg-white-high"> <h2 class="mt-heading-1 mt-text-center txt-grey-500-low mb-64 mb-48-sm mt-fs-33-sm">Lectura recomendada .</h2> <div class="mt-grid "> <div class="grid-column-width"></div> <div class="gutter-space"></div> <div class="mt-item"> <div class="mt-content"> <a class="mt-image mb-16" href=/es/recursos/expertise/elegir-la-tipografia-adecuada-para-tu-proyecto data-analytics-linkcategory="home page banners" data-analytics-linksection="Lectura recomendada ." data-analytics-linkname="Elegir la tipograf铆a adecuada para tu proyecto. 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" title="Elegir la tipograf铆a adecuada para tu proyecto. " loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/expertise/elegir-la-tipografia-adecuada-para-tu-proyecto data-analytics-linkcategory="home page banners" data-analytics-linksection="Lectura recomendada ." data-analytics-linkname="En vez de grandes secretos del dise帽o y la tipograf铆a, Doug Wilson (dise帽ador, escritor, cineasta y ciclista afincado), describe su proceso personal y profesional por el que atraviesa cuando selecci贸na fuentes.&nbsp;" data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><span class="TextRun SCXW31461287 BCX0 NormalTextRun" lang="ES-ES">En vez de grandes secretos del dise帽o y la tipograf铆a, Doug Wilson (dise帽ador, escritor, cineasta y ciclista afincado), describe su proceso personal y profesional por el que atraviesa cuando </span><span class="TextRun SCXW31461287 BCX0 NormalTextRun SpellingErrorV2Themed" lang="ES-ES">selecci贸na</span><span class="TextRun SCXW31461287 BCX0 NormalTextRun" lang="ES-ES"> fuentes.</span><span class="EOP SCXW31461287 BCX0"> </span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Lectura recomendada ." data-analytics-linkname="Fuentes de marca" data-analytics-linktype="button">Fuentes de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/font-legibility" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Lectura recomendada ." data-analytics-linkname="Legibilidad de las fuentes" data-analytics-linktype="button">Legibilidad de las fuentes</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/licencias-de-fuente" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Lectura 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height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/14_Script_Posters_2880x1440_175.webp?itok=e5DDnZrE 1x" media="all and (min-width: 1024px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/14_Script_Posters_2880x1440_175.webp?itok=e5DDnZrE 1x" media="all and (min-width: 768px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/14_Script_Posters_2880x1440_175.webp?itok=-P7bgjdv 1x" media="all and (min-width: 450px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/14_Script_Posters_2880x1440_175.webp?itok=-P7bgjdv 1x" media="all and (min-width: 320px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/14_Script_Posters_2880x1440_175.png?itok=e5DDnZrE 1x" media="all and (min-width: 981px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/14_Script_Posters_2880x1440_175.png?itok=e5DDnZrE 1x" media="all and (min-width: 1024px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/14_Script_Posters_2880x1440_175.png?itok=e5DDnZrE 1x" media="all and (min-width: 768px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/14_Script_Posters_2880x1440_175.png?itok=-P7bgjdv 1x" media="all and (min-width: 450px)" type="image/png" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/14_Script_Posters_2880x1440_175.png?itok=-P7bgjdv 1x" media="all and (min-width: 320px)" type="image/png" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2022-11/14_Script_Posters_2880x1440_175.png?itok=-P7bgjdv" width="400" height="400" alt="Evita estos ocho errores frecuentes al elegir fuentes para tu marca." title="Evita estos ocho errores frecuentes al elegir fuentes para tu marca." loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/ocho-errores-frecuentes-que-evitar-al-elegir-fuentes data-analytics-linkcategory="home page banners" data-analytics-linksection="Lectura recomendada ." data-analytics-linkname="En el dise帽o grafico es muy emocionante crear una nueva marca o actualizar una existente, ya que puedes poner en pr谩ctica tus habilidades creativas y estrat茅gicas. 隆Tienes la oportunidad para mostrar tu talento sin caer en estas ocho trampas!Adem谩s de decidir la paleta de colores y el estilo de las im谩genes, puedes elegir los tipos de letra fundamentales para la marca. Sin embargo, la selecci贸n de fuentes no solo debe basarse en el aspecto." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><span class="TextRun SCXW253932262 BCX0 NormalTextRun" lang="ES-ES">En el dise帽o </span><span class="TextRun SCXW253932262 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="ES-ES">grafico</span><span class="TextRun SCXW253932262 BCX0 NormalTextRun" lang="ES-ES"> es muy emocionante crear una nueva marca o actualizar una existente, ya que puedes poner en pr谩ctica tus habilidades creativas y estrat茅gicas. 隆Tienes la oportunidad para mostrar tu talento sin caer </span><span class="TextRun SCXW253932262 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">en</span><span class="TextRun SCXW253932262 BCX0 NormalTextRun" lang="EN-US"> </span><span class="TextRun SCXW253932262 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">estas</span><span class="TextRun SCXW253932262 BCX0 NormalTextRun" lang="EN-US"> </span><span class="TextRun SCXW253932262 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">ocho</span><span class="TextRun SCXW253932262 BCX0 NormalTextRun" lang="EN-US"> </span><span class="TextRun SCXW253932262 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">trampas</span><span class="TextRun SCXW253932262 BCX0 NormalTextRun" lang="EN-US">!</span></p><p><span>Adem谩s de decidir la paleta de colores y el estilo de las im谩genes, puedes elegir los tipos de letra fundamentales para la marca. Sin embargo, la selecci贸n de fuentes no solo debe basarse en el aspecto.</span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand-design" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Lectura recomendada ." data-analytics-linkname="Dise帽o de marca" data-analytics-linktype="button">Dise帽o de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Lectura recomendada ." data-analytics-linkname="Fuentes de marca" data-analytics-linktype="button">Fuentes de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/identidad-de-marca-digital" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Lectura recomendada ." data-analytics-linkname="Identidad de marca digital" data-analytics-linktype="button">Identidad de marca digital</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/fuentes-de-marcas-internacionales" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Lectura recomendada ." data-analytics-linkname="Fuentes de marcas internacionales" data-analytics-linktype="button">Fuentes de marcas internacionales</a> </li> </ul> </div> </div> </div> <div class="mt-item"> <div class="mt-content"> <a class="mt-image mb-16" href=/es/recursos/encuentra-inspiracion-para-disenar-en-una-era-de-exceso-de-informacion data-analytics-linkcategory="home page banners" data-analytics-linksection="Lectura recomendada ." data-analytics-linkname="Encuentra inspiraci贸n para dise帽ar en una era de exceso de informaci贸n." data-analytics-linktype="image" target="_blank" rel="noopener noreferrer" tabindex="-1"> <picture> <source 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height="400"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=rSt0yyyp 1x" media="all and (min-width: 981px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=rSt0yyyp 1x" media="all and (min-width: 1024px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=rSt0yyyp 1x" media="all and (min-width: 768px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=xHXem3eD 1x" media="all and (min-width: 450px)" type="image/png" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=xHXem3eD 1x" media="all and (min-width: 320px)" type="image/png" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=xHXem3eD" width="400" height="400" alt="Encuentra inspiraci贸n para dise帽ar en una era de exceso de informaci贸n." title="Encuentra inspiraci贸n para dise帽ar en una era de exceso de informaci贸n." loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/encuentra-inspiracion-para-disenar-en-una-era-de-exceso-de-informacion data-analytics-linkcategory="home page banners" data-analytics-linksection="Lectura recomendada ." data-analytics-linkname="Encuentra inspiraci贸n para dise帽ar en una epoca de exceso de informaci贸n." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><a class="Hyperlink SCXW134517376 BCX0" href="https://www.monotype.com/es/recursos/encuentra-inspiracion-para-disenar-en-una-era-de-exceso-de-informacion" 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</h2> <div class="mt-body mt-fs-13 txt-grey-500-high">Descubre c贸mo otras empresas han trabajado con Monotype para reinventar su marca </div> <div class="mt-relative mt-z-index-1 mt-16 mb-16"> <a href=/es/recursos/case-studies data-is-icon=true data-cta-color=blue data-cta-type=textonly data-cta-size=large target=_blank class="mt-cta" data-analytics-linkcategory="home page banners" data-analytics-linksection= "Historias de clientes. " data-analytics-linkname="M谩s informaci贸n." data-analytics-linktype="a">M谩s informaci贸n. <svg class="mt-cta-icon" width="16" height="14" viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 8H2M9.33333 3.33333L14 8L9.33333 3.33333ZM14 8L9.33333 12.6667L14 8Z" stroke="white" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </a> </div> </div> <div class="mt-col-7 mt-col-xs-10"> <div class="mt-grid "> <div class="grid-column-width"></div> <div class="gutter-space"></div> <div class="mt-item"> <div class="mt-content"> <a class="mt-image mb-16" href=/es/recursos/case-studies/banco-santander data-analytics-linkcategory="home page banners" data-analytics-linksection="Historias de clientes. " data-analytics-linkname="Desarrollo de una identidad coherente para un grupo bancario emblem谩tico." data-analytics-linktype="image" target="_blank" rel="noopener noreferrer" tabindex="-1"> <picture> <source srcset="/sites/default/files/styles/700x700/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.webp?itok=xcmLqSvV 1x" media="all and (min-width: 981px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.webp?itok=xcmLqSvV 1x" media="all and (min-width: 1024px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.webp?itok=xcmLqSvV 1x" media="all and (min-width: 768px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.webp?itok=yiJn6Y_B 1x" media="all and (min-width: 450px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.webp?itok=yiJn6Y_B 1x" media="all and (min-width: 320px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/700x700/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.jpg?itok=xcmLqSvV 1x" media="all and (min-width: 981px)" type="image/jpeg" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.jpg?itok=xcmLqSvV 1x" media="all and (min-width: 1024px)" type="image/jpeg" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.jpg?itok=xcmLqSvV 1x" media="all and (min-width: 768px)" type="image/jpeg" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.jpg?itok=yiJn6Y_B 1x" media="all and (min-width: 450px)" type="image/jpeg" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.jpg?itok=yiJn6Y_B 1x" media="all and (min-width: 320px)" type="image/jpeg" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2020-02/200203_MT_Images-Article_Santander-HERO_0.jpg?itok=yiJn6Y_B" width="400" height="400" alt="Desarrollo de una identidad coherente para un grupo bancario emblem谩tico." title="Desarrollo de una identidad coherente para un grupo bancario emblem谩tico." loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/case-studies/banco-santander data-analytics-linkcategory="home page banners" data-analytics-linksection="Historias de clientes. " data-analytics-linkname="Banco Santander dispone de todo lo necesario para comunicarse con sus clientes en sus canales de una forma reconocible, legible y distintiva. Lee sobre como Monotype dise帽o un tipo de letra para que todos sus departamentos puedan adaptarla y usarla con facilidad." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><span class="TextRun SCXW16284014 BCX0 NormalTextRun" lang="ES-ES">Banco Santander dispone de todo lo necesario para comunicarse con sus clientes en sus canales de una forma reconocible, legible y distintiva. Lee sobre como Monotype dise帽o un tipo de letra para que todos sus departamentos puedan adaptarla y usarla con facilidad.</span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand-design" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Historias de clientes. " data-analytics-linkname="Dise帽o de marca" data-analytics-linktype="button">Dise帽o de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/finance-fonts" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Historias de clientes. 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" data-analytics-linkname="Fuentes" data-analytics-linktype="button">Fuentes</a> </li> </ul> </div> </div> </div> <div class="mt-item"> <div class="mt-content"> <a class="mt-image mb-16" href=/es/recursos/case-studies/all-together-un-tipo-de-letra-nueva-y-divertida-que-refleja-el-caracter-jovial-de-mms data-analytics-linkcategory="home page banners" data-analytics-linksection="Historias de clientes. " data-analytics-linkname="All聽Together: un tipo de letra nueva y divertida que refleja el car谩cter jovial de M&M鈥橲." data-analytics-linktype="image" target="_blank" rel="noopener noreferrer" tabindex="-1"> <picture> <source srcset="/sites/default/files/styles/700x700/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=9vMZpqoM 1x" media="all and (min-width: 981px)" type="image/gif" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=9vMZpqoM 1x" media="all and (min-width: 1024px)" type="image/gif" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=9vMZpqoM 1x" media="all and (min-width: 768px)" type="image/gif" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=HiyGibtd 1x" media="all and (min-width: 450px)" type="image/gif" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=HiyGibtd 1x" media="all and (min-width: 320px)" type="image/gif" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2022-03/JKR%20M%26M%27S%20One%20For%20All-high.gif?itok=HiyGibtd" width="400" height="400" alt="All聽Together: un tipo de letra nueva y divertida que refleja el car谩cter jovial de M&M鈥橲." title="All聽Together: un tipo de letra nueva y divertida que refleja el car谩cter jovial de M&M鈥橲." loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/case-studies/all-together-un-tipo-de-letra-nueva-y-divertida-que-refleja-el-caracter-jovial-de-mms data-analytics-linkcategory="home page banners" data-analytics-linksection="Historias de clientes. " data-analytics-linkname="M&amp;M鈥橲庐 lleva m谩s de 80&nbsp;a帽os uniendo a personas de todos los rincones del mundo. Este a帽o, la emblem谩tica marca se someti贸 a un lavado de cara para modernizar su imagen y renovar su prop贸sito de crear un mundo al que todas las personas sientan que pertenecen. Como parte del proceso, la marca tambi茅n renov贸 la est茅tica y actualiz贸 la personalidad de sus famosos personajes M&amp;M鈥橲, adopt贸 un tono m谩s inclusivo y acogedor, e incorpor贸 un tipo de letra nueva y llamativa llamada All&nbsp;Together para crear una familia amplia, c谩lida, divertida y cercana." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p>M&M鈥橲庐 lleva m谩s de 80 a帽os uniendo a personas de todos los rincones del mundo. Este a帽o, la emblem谩tica marca se someti贸 a un lavado de cara para modernizar su imagen y renovar su prop贸sito de crear un mundo al que todas las personas sientan que pertenecen. Como parte del proceso, la marca tambi茅n renov贸 la est茅tica y actualiz贸 la personalidad de sus famosos personajes M&M鈥橲, adopt贸 un tono m谩s inclusivo y acogedor, e incorpor贸 un tipo de letra nueva y llamativa llamada All Together para crear una familia amplia, c谩lida, divertida y cercana.</p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/type-design" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Historias de clientes. 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" data-analytics-linktype="image" target="_blank" rel="noopener noreferrer" tabindex="-1"> <picture> <source srcset="/sites/default/files/styles/700x700/public/2022-03/Evri%20Master%20Faster-high.gif?itok=QgKvbQL- 1x" media="all and (min-width: 981px)" type="image/gif" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-03/Evri%20Master%20Faster-high.gif?itok=QgKvbQL- 1x" media="all and (min-width: 1024px)" type="image/gif" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-03/Evri%20Master%20Faster-high.gif?itok=QgKvbQL- 1x" media="all and (min-width: 768px)" type="image/gif" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-03/Evri%20Master%20Faster-high.gif?itok=vTan0acr 1x" media="all and (min-width: 450px)" type="image/gif" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-03/Evri%20Master%20Faster-high.gif?itok=vTan0acr 1x" media="all and (min-width: 320px)" type="image/gif" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2022-03/Evri%20Master%20Faster-high.gif?itok=vTan0acr" width="400" height="400" alt="Un logo con vida propia para cada paquete, persona y lugar: Monotype y Superunion ayudan a Hermes a convertirse en Evri. 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El objetivo era ayudar a la marca a hacer realidad su misi贸n de ofrecer una experiencia de mensajer铆a positiva y eficaz a todas las personas, est茅n donde est茅n." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p>Evri es el nuevo nombre y la nueva marca de Hermes, la mayor empresa de mensajer铆a del Reino Unido. El equipo de dise帽o de Monotype Studio, bajo la direcci贸n del director creativo de tipograf铆a Phil Garnham, trabaj贸 estrechamente con Superunion para crear un logotipo con vida propia utilizando tecnolog铆a de fuentes variables. El objetivo era ayudar a la marca a hacer realidad su misi贸n de ofrecer una experiencia de mensajer铆a positiva y eficaz a todas las personas, est茅n donde est茅n.</p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/type-design" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Historias de clientes. " data-analytics-linkname="Dise帽o tipogr谩fico" data-analytics-linktype="button">Dise帽o tipogr谩fico</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/fuentes-de-marcas-internacionales" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Historias de clientes. 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El resultado, adem谩s de ser moderno y atrevido, habla de la dilatada historia de la empresa y de su legado industrial. Los tipos de letra son una parte fundamental de la renovaci贸n de la imagen de marca que, bajo la direcci贸n de Interbrand, se dise帽贸 para respaldar la ambici贸n de Bekaert: liderar el camino y ayudarnos a vivir y movernos con seguridad, inteligencia y sostenibilidad.</span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand-design" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Historias de clientes. " data-analytics-linkname="Dise帽o de marca" data-analytics-linktype="button">Dise帽o de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Historias de clientes. 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Es una tarea tit谩nica que requiere mucho tiempo y una inversi贸n considerable con la promesa de revitalizar la marca por completo.&nbsp;" data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><span class="TextRun SCXW115473394 BCX0 NormalTextRun" lang="ES-ES">Renovar la imagen de marca de una empresa no es f谩cil. Es una tarea tit谩nica que requiere mucho tiempo y una inversi贸n considerable con la promesa de revitalizar la marca por completo.</span><span class="EOP SCXW115473394 BCX0"> </span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand-design" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Dise帽o de marca" data-analytics-linktype="button">Dise帽o de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Fuentes de marca" data-analytics-linktype="button">Fuentes de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/identidad-de-marca-digital" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Identidad de marca digital" data-analytics-linktype="button">Identidad de marca digital</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/trends" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Tendencias tipogr谩ficas." data-analytics-linktype="button">Tendencias tipogr谩ficas.</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/typography" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Tipograf铆a" data-analytics-linktype="button">Tipograf铆a</a> </li> </ul> </div> </div> </div> <div class="mt-item"> <div class="mt-content"> <a class="mt-image " href=/es/recursos/expertise/merece-la-pena-recurrir-fuentes-gratuitas data-analytics-linkcategory="home page banners" data-analytics-linksection="Art铆culos 煤tiles " data-analytics-linkname="驴Merece la pena recurrir a fuentes gratuitas?" data-analytics-linktype="image" target="_blank" rel="noopener noreferrer" tabindex="-1"> <picture> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-102_2880x1440_19.webp?itok=e-K4TNTA 1x" media="all and (min-width: 981px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-102_2880x1440_19.webp?itok=e-K4TNTA 1x" media="all and (min-width: 1024px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-102_2880x1440_19.webp?itok=e-K4TNTA 1x" media="all and (min-width: 768px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-102_2880x1440_19.webp?itok=v3BKWy37 1x" media="all and (min-width: 450px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-102_2880x1440_19.webp?itok=v3BKWy37 1x" media="all and (min-width: 320px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-102_2880x1440_19.jpg?itok=e-K4TNTA 1x" media="all and (min-width: 981px)" type="image/jpeg" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-102_2880x1440_19.jpg?itok=e-K4TNTA 1x" media="all and (min-width: 1024px)" type="image/jpeg" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-102_2880x1440_19.jpg?itok=e-K4TNTA 1x" media="all and (min-width: 768px)" type="image/jpeg" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-102_2880x1440_19.jpg?itok=v3BKWy37 1x" media="all and (min-width: 450px)" type="image/jpeg" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-102_2880x1440_19.jpg?itok=v3BKWy37 1x" media="all and (min-width: 320px)" type="image/jpeg" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2022-11/SE-102_2880x1440_19.jpg?itok=v3BKWy37" width="400" height="400" alt="驴Merece la pena recurrir a fuentes gratuitas?" title="驴Merece la pena recurrir a fuentes gratuitas?" loading="lazy" /> </picture> </a> </div> </div> <div class="mt-item"> <div class="mt-content"> <a class="mt-image mb-16" href=/es/recursos/las-cuatro-cuestiones-mas-importantes-la-hora-de-elegir-una-fuente-para-un-nuevo-sitio-web-o-aplicacion data-analytics-linkcategory="home page banners" data-analytics-linksection="Art铆culos 煤tiles " data-analytics-linkname="Cuatro consideraciones cruciales para elegir una fuente para un nuevo sitio web o aplicaci贸n. 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" title="Cuatro consideraciones cruciales para elegir una fuente para un nuevo sitio web o aplicaci贸n. " loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/las-cuatro-cuestiones-mas-importantes-la-hora-de-elegir-una-fuente-para-un-nuevo-sitio-web-o-aplicacion data-analytics-linkcategory="home page banners" data-analytics-linksection="Art铆culos 煤tiles " data-analytics-linkname="驴Vas a lanzar un nuevo sitio web o aplicaci贸n? La fuente que elijas ser谩 la clave del 茅xito. A continuaci贸n, te explicamos c贸mo evaluar la legibilidad, la coherencia, el rendimiento y la vida 煤til de una fuente." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><span class="TextRun SCXW245703842 BCX0 NormalTextRun" lang="ES-ES">驴Vas a lanzar un nuevo sitio web o aplicaci贸n? La fuente que elijas ser谩 la clave del 茅xito. A continuaci贸n, te explicamos c贸mo evaluar la legibilidad, la coherencia, el rendimiento y la vida 煤til de una fuente.</span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Fuentes de marca" data-analytics-linktype="button">Fuentes de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/fuentes-de-marcas-internacionales" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Fuentes de marcas internacionales" data-analytics-linktype="button">Fuentes de marcas internacionales</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/media-and-publishing-fonts" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " 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media="all and (min-width: 1024px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=rSt0yyyp 1x" media="all and (min-width: 768px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=xHXem3eD 1x" media="all and (min-width: 450px)" type="image/png" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=xHXem3eD 1x" media="all and (min-width: 320px)" type="image/png" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2022-11/SE-205_Inspiration_2880x1440_157.png?itok=xHXem3eD" width="400" height="400" alt="Encuentra inspiraci贸n para dise帽ar en una era de exceso de informaci贸n." title="Encuentra inspiraci贸n para dise帽ar en una era de exceso de informaci贸n." loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/encuentra-inspiracion-para-disenar-en-una-era-de-exceso-de-informacion data-analytics-linkcategory="home page banners" data-analytics-linksection="Art铆culos 煤tiles " data-analytics-linkname="Encuentra inspiraci贸n para dise帽ar en una epoca de exceso de informaci贸n." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><a class="Hyperlink SCXW134517376 BCX0" href="https://www.monotype.com/es/recursos/encuentra-inspiracion-para-disenar-en-una-era-de-exceso-de-informacion" target="_blank" rel="noreferrer noopener"><span class="TextRun SCXW134517376 BCX0 NormalTextRun" lang="ES-ES">Encuentra inspiraci贸n para dise帽ar en una epoca de exceso de informaci贸n.</span></a><span class="TextRun EmptyTextRun SCXW134517376 BCX0" lang="ES-ES"></span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 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class="mt-content"> <a class="mt-image mb-16" href=/es/recursos/expertise/el-pasado-siempre-vuelve-analisis-en-profundidad-de-la-nostalgia-en-el-diseno data-analytics-linkcategory="home page banners" data-analytics-linksection="Art铆culos 煤tiles " data-analytics-linkname="El pasado siempre vuelve: An谩lisis en profundidad de la nostalgia en el dise帽o." data-analytics-linktype="image" target="_blank" rel="noopener noreferrer" tabindex="-1"> <picture> <source srcset="/sites/default/files/styles/700x700/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.webp?itok=-DFpQRqg 1x" media="all and (min-width: 981px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.webp?itok=-DFpQRqg 1x" media="all and (min-width: 1024px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.webp?itok=-DFpQRqg 1x" media="all and (min-width: 768px)" type="image/webp" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.webp?itok=I-_eqD9p 1x" media="all and (min-width: 450px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.webp?itok=I-_eqD9p 1x" media="all and (min-width: 320px)" type="image/webp" width="400" height="400"/> <source srcset="/sites/default/files/styles/700x700/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.png?itok=-DFpQRqg 1x" media="all and (min-width: 981px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.png?itok=-DFpQRqg 1x" media="all and (min-width: 1024px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/700x700/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.png?itok=-DFpQRqg 1x" media="all and (min-width: 768px)" type="image/png" width="700" height="700"/> <source srcset="/sites/default/files/styles/400x400/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.png?itok=I-_eqD9p 1x" media="all and (min-width: 450px)" type="image/png" width="400" height="400"/> <source srcset="/sites/default/files/styles/400x400/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.png?itok=I-_eqD9p 1x" media="all and (min-width: 320px)" type="image/png" width="400" height="400"/> <img src="/sites/default/files/styles/400x400/public/2021-10/Cotford%20MF-Banner-6-2880x1440_117_116.png?itok=I-_eqD9p" width="400" height="400" alt="El pasado siempre vuelve: An谩lisis en profundidad de la nostalgia en el dise帽o." title="El pasado siempre vuelve: An谩lisis en profundidad de la nostalgia en el dise帽o." loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/expertise/el-pasado-siempre-vuelve-analisis-en-profundidad-de-la-nostalgia-en-el-diseno data-analytics-linkcategory="home page banners" data-analytics-linksection="Art铆culos 煤tiles " data-analytics-linkname="En los 煤ltimos dos a帽os, la nostalgia se ha convertido en una constante en todo tipo de dise帽os: de tipograf铆a, de moda, de mobiliario, etc. Analizamos la compleja relaci贸n que se crea cuando resurgen elementos de dise帽o antiguos y la historia de la que proceden." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p>En los 煤ltimos dos a帽os, la nostalgia se ha convertido en una constante en todo tipo de dise帽os: de tipograf铆a, de moda, de mobiliario, etc. Analizamos la compleja relaci贸n que se crea cuando resurgen elementos de dise帽o antiguos y la historia de la que proceden.</p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 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" title="驴Como encurentro la tipograf铆a perfecta para mi marca? " loading="lazy" /> </picture> </a> <div class="mt-content-text"> <a href=/es/recursos/expertise/no-das-con-la-tipografia-perfecta-te-contamos-que-hacer data-analytics-linkcategory="home page banners" data-analytics-linksection="Art铆culos 煤tiles " data-analytics-linkname="Nos pasa a todos. Al empezar un proyecto de dise帽o nuevo debes elegir una fuente. Empiezas a buscar tipograf铆as online y te abruma la cantidad inifinita de opciones. Despu茅s de muchas horas de b煤squeda, encuentras una familia tipogr谩fica que te gusta, pero no tienes claro si ser谩 compatible con todas tus plataformas o si encajar谩 con tu p煤blico objetivo. Aprend茅 como solucionarlo de manera sencilla y r谩pida." data-analytics-linktype="text" class="txt-black-high" target="_blank" rel="noopener noreferrer" tabindex="-1"> <div class="mb-16 mt-text-editor mt-lead"> <p><span class="TextRun SCXW41061086 BCX0 NormalTextRun" lang="ES-ES">Nos pasa a todos. Al empezar un proyecto de dise帽o nuevo debes elegir una fuente. Empiezas a buscar tipograf铆as </span><span class="TextRun SCXW41061086 BCX0 NormalTextRun CommentStart CommentHighlightPipeRestV2 CommentHighlightRest" lang="ES-ES">online</span><span class="TextRun SCXW41061086 BCX0 NormalTextRun CommentHighlightPipeRestV2" lang="ES-ES"> y te abruma la cantidad</span><span class="TextRun SCXW41061086 BCX0 NormalTextRun" lang="ES-ES"> </span><span class="TextRun SCXW41061086 BCX0 NormalTextRun SpellingErrorV2Themed" lang="ES-ES">inifinita</span><span class="TextRun SCXW41061086 BCX0 NormalTextRun" lang="ES-ES"> de opciones. Despu茅s de muchas horas de b煤squeda, encuentras una familia tipogr谩fica que te gusta, pero no tienes claro si ser谩 compatible con todas tus plataformas o si encajar谩 con tu p煤blico objetivo. </span><span class="TextRun SCXW41061086 BCX0 NormalTextRun SpellingErrorV2Themed" lang="ES-ES">Aprend茅</span><span class="TextRun SCXW41061086 BCX0 NormalTextRun" lang="ES-ES"> como solucionarlo de manera sencilla y r谩pida.</span></p> </div> </a> <ul class="p-0"> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand-design" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Dise帽o de marca" data-analytics-linktype="button">Dise帽o de marca</a> </li> <li class="bg-white-low mt-tag mt-br-4 mt-fs-13 mr-8 mb-8"><a href="/es/resources/tags/brand" data-analytics-linkcategory="home page banners" data-analytics-linkSection="Art铆culos 煤tiles " data-analytics-linkname="Fuentes de marca" 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