CINXE.COM
Addressability Archives | TheXchange
<!doctype html> <html class="no-js" lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1" /> <link rel="profile" href="https://gmpg.org/xfn/11"> <link type="text/plain" rel="author" href="https://blog.openx.com/humans.txt" /> <link rel="apple-touch-icon" sizes="57x57" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-57x57.png"> <link rel="apple-touch-icon" sizes="60x60" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-60x60.png"> <link rel="apple-touch-icon" sizes="72x72" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-72x72.png"> <link rel="apple-touch-icon" sizes="76x76" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-76x76.png"> <link rel="apple-touch-icon" sizes="114x114" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-114x114.png"> <link rel="apple-touch-icon" sizes="120x120" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-120x120.png"> <link rel="apple-touch-icon" sizes="144x144" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-144x144.png"> <link rel="apple-touch-icon" sizes="152x152" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/apple-icon-180x180.png"> <link rel="icon" type="image/png" sizes="192x192" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/android-icon-192x192.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="96x96" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/favicon-96x96.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/favicon-16x16.png"> <link rel="manifest" href="https://blog.openx.com/wp-content/themes/openx-blog/icons/manifest.json"> <meta name="msapplication-TileColor" content="#263139"> <meta name="msapplication-TileImage" content="https://blog.openx.com/wp-content/themes/openx-blog/icons/ms-icon-144x144.png"> <meta name="theme-color" content="#263139"> <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-VMQ3Q7CD3G"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-VMQ3Q7CD3G'); </script> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PHMF87XR');</script> <!-- End Google Tag Manager --> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <script>document.documentElement.className = document.documentElement.className.replace("no-js","js");</script> <!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ --> <title>Addressability Archives | TheXchange</title> <link rel="canonical" href="https://blog.openx.com/category/addressability/" /> <link rel="next" href="https://blog.openx.com/category/addressability/page/2/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Addressability Archives | TheXchange" /> <meta property="og:url" content="https://blog.openx.com/category/addressability/" /> <meta property="og:site_name" content="TheXchange" /> <meta property="og:image" content="https://blog.openx.com/wp-content/uploads/2024/10/openx-xchange-yoast-icon.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="675" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://blog.openx.com/category/addressability/","url":"https://blog.openx.com/category/addressability/","name":"Addressability Archives | TheXchange","isPartOf":{"@id":"https://blog.openx.com/#website"},"primaryImageOfPage":{"@id":"https://blog.openx.com/category/addressability/#primaryimage"},"image":{"@id":"https://blog.openx.com/category/addressability/#primaryimage"},"thumbnailUrl":"https://blog.openx.com/wp-content/uploads/2024/10/Image-Touch-Up.png","breadcrumb":{"@id":"https://blog.openx.com/category/addressability/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://blog.openx.com/category/addressability/#primaryimage","url":"https://blog.openx.com/wp-content/uploads/2024/10/Image-Touch-Up.png","contentUrl":"https://blog.openx.com/wp-content/uploads/2024/10/Image-Touch-Up.png","width":4032,"height":2570,"caption":"Gil Sommer at Adexchanger Programmatic I/O New York"},{"@type":"BreadcrumbList","@id":"https://blog.openx.com/category/addressability/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://blog.openx.com/"},{"@type":"ListItem","position":2,"name":"Addressability"}]},{"@type":"WebSite","@id":"https://blog.openx.com/#website","url":"https://blog.openx.com/","name":"TheXchange by OpenX","description":"The latest innovations, insights and trends in ad tech.","publisher":{"@id":"https://blog.openx.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://blog.openx.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://blog.openx.com/#organization","name":"OpenX","url":"https://blog.openx.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://blog.openx.com/#/schema/logo/image/","url":"https://blog.openx.com/wp-content/uploads/2022/10/logo-openx.png","contentUrl":"https://blog.openx.com/wp-content/uploads/2022/10/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https://blog.openx.com/#/schema/logo/image/"}}]}</script> <!-- / Yoast SEO plugin. --> <link rel="alternate" type="application/rss+xml" title="TheXchange » Feed" href="https://blog.openx.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="TheXchange » Comments Feed" href="https://blog.openx.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="TheXchange » Addressability Category Feed" href="https://blog.openx.com/category/addressability/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/blog.openx.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1730490092"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://blog.openx.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1730490092' media='all' /> <style id='wp-block-library-theme-inline-css'> .wp-block-audio :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio :where(figcaption){color:#ffffffa6}.wp-block-audio{margin:0 0 1em}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em}.wp-block-embed :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed :where(figcaption){color:#ffffffa6}.wp-block-embed{margin:0 0 1em}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:#ffffffa6}:root :where(.wp-block-image figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme :root :where(.wp-block-image figcaption){color:#ffffffa6}.wp-block-image{margin:0 0 1em}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em}.wp-block-pullquote cite,.wp-block-pullquote footer,.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative}.wp-block-quote:where(.has-text-align-right){border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote:where(.has-text-align-center){border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote:where(.is-style-plain){border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em}:where(.wp-block-group.has-background){padding:1.25em 2.375em}.wp-block-separator.has-css-opacity{opacity:.4}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto}.wp-block-separator.has-alpha-channel-opacity{opacity:1}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table{margin:0 0 1em}.wp-block-table td,.wp-block-table th{word-break:normal}.wp-block-table :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table :where(figcaption){color:#ffffffa6}.wp-block-video :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video :where(figcaption){color:#ffffffa6}.wp-block-video{margin:0 0 1em}:root :where(.wp-block-template-part.has-background){margin-bottom:0;margin-top:0;padding:1.25em 2.375em} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--wild-sand: #f5f5f5;--wp--preset--color--quill-gray: #D4D4D4;--wp--preset--color--silver-chalise: #AEAEAE;--wp--preset--color--mineshaft: #222222;--wp--preset--color--victoria: #544A8D;--wp--preset--color--eminence: #753483;--wp--preset--color--denim: #1173C2;--wp--preset--color--mountain-meadow: #1AAA9A;--wp--preset--color--ronchi: #EFB152;--wp--preset--color--cerise: #D92D76;--wp--preset--color--purple-heart: #8C40D9;--wp--preset--color--apple: #39B54A;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--gradient--gradient-demand-more: linear-gradient(110deg, #6AA6BF 9.93%, #458BA7 21.16%, #583885 62.23%, #753483 81.33%);--wp--preset--gradient--gradient-sustainability: linear-gradient(120deg, #2B97AF, #1E9745);--wp--preset--gradient--gradient-addressability: linear-gradient(120deg, #FF5400, #F8D636);--wp--preset--gradient--gradient-transparency: linear-gradient(120deg, #E03568, #8C40D9);--wp--preset--font-size--small: clamp(12px, 0.75rem + ((1vw - 3.2px) * 0.093), 13px);--wp--preset--font-size--medium: clamp(13.517px, 0.845rem + ((1vw - 3.2px) * 0.6), 20px);--wp--preset--font-size--large: clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.293), 36px);--wp--preset--font-size--x-large: clamp(25.014px, 1.563rem + ((1vw - 3.2px) * 1.573), 42px);--wp--preset--font-size--paragraph: clamp(12px, 0.75rem + ((1vw - 3.2px) * 0.37), 16px);--wp--preset--font-size--h-5: clamp(13.517px, 0.845rem + ((1vw - 3.2px) * 0.6), 20px);--wp--preset--font-size--h-4: clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.764), 24px);--wp--preset--font-size--h-3: clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.111), 32px);--wp--preset--font-size--h-2: clamp(24.034px, 1.502rem + ((1vw - 3.2px) * 1.478), 40px);--wp--preset--font-size--h-1: clamp(33.419px, 2.089rem + ((1vw - 3.2px) * 2.461), 60px);--wp--preset--font-size--xl: clamp(37.821px, 2.364rem + ((1vw - 3.2px) * 2.98), 70px);--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);--wp--custom--line-height--body: 1.7;--wp--custom--line-height--heading: 1.3;}:root { --wp--style--global--content-size: 800px;--wp--style--global--wide-size: 966px; }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){text-decoration: underline;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-wild-sand-color{color: var(--wp--preset--color--wild-sand) !important;}.has-quill-gray-color{color: var(--wp--preset--color--quill-gray) !important;}.has-silver-chalise-color{color: var(--wp--preset--color--silver-chalise) !important;}.has-mineshaft-color{color: var(--wp--preset--color--mineshaft) !important;}.has-victoria-color{color: var(--wp--preset--color--victoria) !important;}.has-eminence-color{color: var(--wp--preset--color--eminence) !important;}.has-denim-color{color: var(--wp--preset--color--denim) !important;}.has-mountain-meadow-color{color: var(--wp--preset--color--mountain-meadow) !important;}.has-ronchi-color{color: var(--wp--preset--color--ronchi) !important;}.has-cerise-color{color: var(--wp--preset--color--cerise) !important;}.has-purple-heart-color{color: var(--wp--preset--color--purple-heart) !important;}.has-apple-color{color: var(--wp--preset--color--apple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-wild-sand-background-color{background-color: var(--wp--preset--color--wild-sand) !important;}.has-quill-gray-background-color{background-color: var(--wp--preset--color--quill-gray) !important;}.has-silver-chalise-background-color{background-color: var(--wp--preset--color--silver-chalise) !important;}.has-mineshaft-background-color{background-color: var(--wp--preset--color--mineshaft) !important;}.has-victoria-background-color{background-color: var(--wp--preset--color--victoria) !important;}.has-eminence-background-color{background-color: var(--wp--preset--color--eminence) !important;}.has-denim-background-color{background-color: var(--wp--preset--color--denim) !important;}.has-mountain-meadow-background-color{background-color: var(--wp--preset--color--mountain-meadow) !important;}.has-ronchi-background-color{background-color: var(--wp--preset--color--ronchi) !important;}.has-cerise-background-color{background-color: var(--wp--preset--color--cerise) !important;}.has-purple-heart-background-color{background-color: var(--wp--preset--color--purple-heart) !important;}.has-apple-background-color{background-color: var(--wp--preset--color--apple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-wild-sand-border-color{border-color: var(--wp--preset--color--wild-sand) !important;}.has-quill-gray-border-color{border-color: var(--wp--preset--color--quill-gray) !important;}.has-silver-chalise-border-color{border-color: var(--wp--preset--color--silver-chalise) !important;}.has-mineshaft-border-color{border-color: var(--wp--preset--color--mineshaft) !important;}.has-victoria-border-color{border-color: var(--wp--preset--color--victoria) !important;}.has-eminence-border-color{border-color: var(--wp--preset--color--eminence) !important;}.has-denim-border-color{border-color: var(--wp--preset--color--denim) !important;}.has-mountain-meadow-border-color{border-color: var(--wp--preset--color--mountain-meadow) !important;}.has-ronchi-border-color{border-color: var(--wp--preset--color--ronchi) !important;}.has-cerise-border-color{border-color: var(--wp--preset--color--cerise) !important;}.has-purple-heart-border-color{border-color: var(--wp--preset--color--purple-heart) !important;}.has-apple-border-color{border-color: var(--wp--preset--color--apple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-gradient-demand-more-gradient-background{background: var(--wp--preset--gradient--gradient-demand-more) !important;}.has-gradient-sustainability-gradient-background{background: var(--wp--preset--gradient--gradient-sustainability) !important;}.has-gradient-addressability-gradient-background{background: var(--wp--preset--gradient--gradient-addressability) !important;}.has-gradient-transparency-gradient-background{background: var(--wp--preset--gradient--gradient-transparency) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-paragraph-font-size{font-size: var(--wp--preset--font-size--paragraph) !important;}.has-h-5-font-size{font-size: var(--wp--preset--font-size--h-5) !important;}.has-h-4-font-size{font-size: var(--wp--preset--font-size--h-4) !important;}.has-h-3-font-size{font-size: var(--wp--preset--font-size--h-3) !important;}.has-h-2-font-size{font-size: var(--wp--preset--font-size--h-2) !important;}.has-h-1-font-size{font-size: var(--wp--preset--font-size--h-1) !important;}.has-xl-font-size{font-size: var(--wp--preset--font-size--xl) !important;}.has-body-font-family{font-family: var(--wp--preset--font-family--body) !important;}.has-heading-font-family{font-family: var(--wp--preset--font-family--heading) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: clamp(0.984em, 0.984rem + ((1vw - 0.2em) * 0.764), 1.5em);line-height: 1.6;} </style> <link rel='stylesheet' id='custom-style-css' href='https://blog.openx.com/wp-content/themes/openx-blog/style.css?ver=1730489974.1730490092' media='all' /> <script src="https://blog.openx.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1.1730490092" id="jquery-core-js"></script> <script src="https://blog.openx.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1.1730490092" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://blog.openx.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://blog.openx.com/wp-json/wp/v2/categories/139" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://blog.openx.com/xmlrpc.php?rsd" /> </head> <body class="archive category category-addressability category-139 wp-embed-responsive post-how-openx-is-redefining-curation"> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHMF87XR" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <header class="header-nav"> <nav class="navbar fixed-top navbar-expand-lg align-items-lg-end navbar-light bg-light py-2 py-lg-3"> <div class="container"> <a class="navbar-search order-lg-5 d-none d-lg-block" href="javascript:void(0);"> <img src="https://blog.openx.com/wp-content/themes/openx-blog/images/icons/search.svg" alt="Search" width="22" height="22"> </a> <a class="navbar-brand" href="https://blog.openx.com"> <img src="https://blog.openx.com/wp-content/themes/openx-blog/images/logos/logo-openx-thexchange.svg" alt="TheXchange"> </a> <button class="navbar-toggler hamburger hamburger--slider" type="button" data-bs-toggle="collapse" data-bs-target="#main-menu" aria-controls="main-menu" aria-expanded="false" aria-label="Toggle navigation"> <span class="hamburger-box"> <span class="hamburger-inner"></span> </span> </button> <div class="navbar-search-form border-top border-bottom w-100 py-4 d-none d-lg-block"> <div class="container"> <form role="search" method="get" class="form search-form" action="/index.php"> <div class="input-group"> <input name="s" type="text" class="form-control" placeholder="Search"> <button type="submit" value="Search" class="btn btn--small" type="button"><i class="fa fa-search" aria-hidden="true"></i> </button> </div> </form> </div> </div> <div class="collapse navbar-collapse" id="main-menu"> <ul id="menu-magazine-blog-navigation" class="navbar-nav justify-content-lg-around mx-lg-3 mx-xl-4 my-2 my-md-0 "><li id="menu-item-64389" class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item nav-item nav-item-64389"><a href="https://blog.openx.com/category/addressability/" class="nav-link active">Addressability</a></li> <li id="menu-item-64392" class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-64392"><a href="https://blog.openx.com/category/transparency/" class="nav-link ">Transparency</a></li> <li id="menu-item-64844" class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-64844"><a href="https://blog.openx.com/category/responsibility/" class="nav-link ">Responsibility</a></li> <li class="nav-link mt-3 me-3"> <form role="search" method="get" class="form search-form d-lg-none pt-4" action="/index.php"> <div class="input-group"> <input name="s" type="text" class="form-control" placeholder="Search"> <button type="submit" value="Search" class="btn btn--small" type="button"><i class="fa fa-search" aria-hidden="true"></i> </button> </div> </form> </li></ul> </div> </div> </nav> </header> <section class="hero py-5 hero--image " > <div class="container position-relative z-1 py-5"> <h1 class="fs-ox3 text-white text-center ">Addressability</h1> </div> </section> <section class="my-5"> <div class="container"> <div class="row"> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/how-openx-is-redefining-curation/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/10/Image-Touch-Up-570x320.png)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Addressability, Curation<span class="meta d-block"><span class="fw-normal">October 15, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">How OpenX Is Redefining Curation</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/spotlight-series-caitlin-borgman-chief-commercial-officer-at-id5/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/08/Caitlin-Borgman-570x320.jpg)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Brands & Agencies, Curation, Publishers<span class="meta d-block"><span class="fw-normal">August 28, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">Spotlight Series: Caitlin Borgman, Chief Commercial Officer at ID5</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/contex-marketplace-offers-contextual-premium-audience-targeting/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/08/iStock-1311598658-570x320.jpg)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Addressability, OpenX Innovations<span class="meta d-block"><span class="fw-normal">August 21, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">ConteX Marketplace Offers Contextual, Premium Audience Targeting</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/openx-talks-curation-responsible-media-and-transparency/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/08/OpenX-AdTechGod-570x320.jpg)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Curation, OpenX Innovations, Responsibility, Transparency<span class="meta d-block"><span class="fw-normal">August 20, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">OpenX Talks Curation, Responsible Media, and Transparency</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/programmatic-perspectives-addressability-curation-ctv/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/08/OpenX-Programmatic-Perspectives-570x320.jpg)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">CTV, Curation, Transparency<span class="meta d-block"><span class="fw-normal">August 12, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">Programmatic Perspectives: Addressability, Curation & CTV</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/data-curation-is-the-future-of-programmatic-ad-buying/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/08/future-of-programmatic-ad-buying-570x320.png)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Curation, OpenX Innovations<span class="meta d-block"><span class="fw-normal">August 6, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">Data Curation Is the Future of Programmatic Ad Buying</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By Stacy Bohrer</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/the-future-of-adtech-insights-from-openx-on-the-marketecture-podcast/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/08/OpenX-Marketecture-570x320.jpg)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">CTV, Curation, Sustainability<span class="meta d-block"><span class="fw-normal">August 2, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">The Future of Adtech: Insights from OpenX on the Marketecture Podcast</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/five-must-haves-for-your-curation-platform/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/07/Funnel-analysis-570x320.png)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Curation, OpenX Innovations<span class="meta d-block"><span class="fw-normal">July 30, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">Five Must-Haves For Your Curation Platform</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By Brian Chisholm</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/cannes-2024-takeaways-addressability-in-advertising/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/07/OpenX-91-570x320.jpg)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Addressability, Videos<span class="meta d-block"><span class="fw-normal">July 2, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">Cannes 2024 Takeaways: Addressability in Advertising</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/spotlight-series-moomal-shaikh-at-oracle/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/05/moomal-shaikh-570x320.jpg)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Addressability<span class="meta d-block"><span class="fw-normal">May 8, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">Spotlight Series: Moomal Shaikh at Oracle</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By Stephanie Waldt</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/openx-earns-spot-on-the-top-50-programmatic-power-players-2024-list/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/05/top-50-programmatic-power-570x320.webp)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Addressability, Sustainability, Transparency<span class="meta d-block"><span class="fw-normal">May 3, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">OpenX Earns Spot on the Top 50 Programmatic Power Players 2024 List</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By OpenX</span></p> </div> </a> </div> <div class="card-container col-12 col-md-4 mb-4"> <a href="https://blog.openx.com/the-era-of-biddable-tv/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://blog.openx.com/wp-content/uploads/2024/03/era-of-biddable-tv-570x320.webp)"></div> <div class="card-body d-flex flex-column"> <p class="card-meta">Addressability, CTV<span class="meta d-block"><span class="fw-normal">March 12, 2024</span></span></p> <h3 class="h6 card-title text-mine-shaft fw-bold">The Era of Biddable TV</h3> <p class="card-meta mt-auto small mb-0"><span class="fw-normal">By Ryan Christopher</span></p> </div> </a> </div> <nav aria-label="Page navigation"><ul class="pagination"><li class="page-item active"> <span aria-current="page" class="page-link current">1</span></li><li class="page-item"> <a class="page-link" href="https://blog.openx.com/category/addressability/page/2/">2</a></li><li class="page-item"> <a class="page-link" href="https://blog.openx.com/category/addressability/page/3/">3</a></li><li class="page-item"> <a class="next page-link" href="https://blog.openx.com/category/addressability/page/2/">Next »</a></li></ul></nav> </div> </div> </section> <section class="oxcta my-5 py-4 "> <div class="container"> <div class="oxcta__inner"> <div class="row align-items-center p-5"> <div class="col-12 col-lg-9"> <h1 class="h1 text-white mb-4 mb-lg-0">Demand More From Your Media</h1> </div> <div class="col-12 col-lg-3 text-lg-end"> <a href="https://www.openx.com/contact-us/" class="btn btn--outline btn--hover-white btn--light" target="_blank" rel="noopener noreferrer">Contact Us</a> </div> </div> </div> </div> </section> <section class="site-footer"> <div class="container-fluid container-md py-5"> <a href="" class="site-footer__logo"> <img src="https://blog.openx.com/wp-content/themes/openx-blog/images/logos/logo-openx-light.svg" alt="OpenX"> </a> </div> <div class="container-fluid container-lg pb-5"> <div class="row"> <div class="col-12 d-flex flex-column flex-md-row align-items-start"> <a target="_blank" href="https://www.openx.com/privacy-center/" class="btn btn--victoria btn--rounded btn--small mb-4 mb-md-0 me-md-4" rel="noopener noreferrer">Privacy Center</a> <a target="_blank" href="https://www.openx.com/privacy-center/browser-opt-out-portal/" class="btn btn--victoria btn--rounded btn--small" rel="noopener noreferrer">Do Not Sell or Share My Personal Information</a> </div> </div> </div> <div class="container-fluid container-lg"> <div class="site-footer__lower border-top border-1 border-silver-chalice"> <div class="row pt-2 pb-lg-4"> <div class="col-12 col-lg-9"> <ul id="footer-utility-nav" class="list-inline mb-4"> <li id="menu-item-1354" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-1354"> <a target="_blank" href="https://www.openx.com/legal/" class="nav-link " rel="noopener noreferrer">Legal</a> </li> <li id="menu-item-1355" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-1355"> <a target="_blank" href="https://www.openx.com/legal/terms-and-conditions/" class="nav-link " rel="noopener noreferrer">Terms & Conditions</a> </li> <li id="menu-item-1356" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy nav-item nav-item-1356"> <a target="_blank" href="https://www.openx.com/privacy-center/privacy-policy/" class="nav-link " rel="noopener noreferrer">OpenX Website Privacy Policy</a> </li> <li id="menu-item-2708" class="menu-item menu-item-type-custom menu-item-object-custom nav-item nav-item-2708"> <a target="_blank" href="https://www.openx.com/privacy-center/ad-exchange-privacy-policy/#section-5" class="nav-link " rel="noopener noreferrer">Interest-Based Advertising</a> </li> </ul> <p class="site-footer__copyright small mt-2">Copyright © 2024 OpenX. All rights reserved.</p> </div> <div class="col-12 col-lg-3 text-lg-end py-4 py-lg-0"> <div class="list-inline site-footer__social"> <a class="list-inline-item" href="https://www.facebook.com/OpenX/" target="_blank" rel="noopener noreferrer"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z" /> </svg> </a> <a class="list-inline-item" href="https://www.instagram.com/openxlife/" target="_blank" rel="noopener noreferrer"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" /> </svg> </a> <a class="list-inline-item" href="https://www.linkedin.com/company/openx" target="_blank" rel="noopener noreferrer"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" /> </svg> </a> <a class="list-inline-item" href="https://twitter.com/OpenX" target="_blank" rel="noopener noreferrer"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"> <path d="M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z" /> </svg> </a> <a class="list-inline-item" href="https://vimeo.com/openx" target="_blank" rel="noopener noreferrer"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M403.2 32H44.8C20.1 32 0 52.1 0 76.8v358.4C0 459.9 20.1 480 44.8 480h358.4c24.7 0 44.8-20.1 44.8-44.8V76.8c0-24.7-20.1-44.8-44.8-44.8zM377 180.8c-1.4 31.5-23.4 74.7-66 129.4-44 57.2-81.3 85.8-111.7 85.8-18.9 0-34.8-17.4-47.9-52.3-25.5-93.3-36.4-148-57.4-148-2.4 0-10.9 5.1-25.4 15.2l-15.2-19.6c37.3-32.8 72.9-69.2 95.2-71.2 25.2-2.4 40.7 14.8 46.5 51.7 20.7 131.2 29.9 151 67.6 91.6 13.5-21.4 20.8-37.7 21.8-48.9 3.5-33.2-25.9-30.9-45.8-22.4 15.9-52.1 46.3-77.4 91.2-76 33.3.9 49 22.5 47.1 64.7z" /> </svg> </a> </div> </div> </div> </div> </div> </section> <div id="newsletter-signup" class="toast show" role="alert" aria-live="assertive" aria-atomic="true"> <div class="toast-header border-0"> <button type="button" class="btn-close ms-auto me-1 mt-2" data-bs-dismiss="toast" aria-label="Close"></button> </div> <div class="toast-body"> <div class="form-intro-4798"> <h6 class="header">Stay up to date with TheXchange.</h6> <p class="fw-bold">Get the latest in Ad Tech, products, events, articles, and the industries top stories.</p> </div> <div class="form-thankyou-4798 d-none"> <p>Thank you for signing up for the OpenX blog! You will receive a confirmation email shortly.</p> </div> <div id="newsletter_form"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "22798272", formId: "5b2a51aa-aaca-4083-a2ce-8b8401e0fd4c" }); </script> </div> </div> </div> <!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/22798272.js"></script> <!-- End of HubSpot Embed Code --> <script src="https://blog.openx.com/wp-content/themes/openx-blog/js/appNt.js?ver=1701482440.1730490092" id="custom-script-nt-js"></script> <script src="https://blog.openx.com/wp-content/themes/openx-blog/js/app.js?ver=1730489976.1730490092" id="custom-script-main-js"></script> </body> </html> <!-- Cache served by breeze CACHE - Last modified: Mon, 18 Nov 2024 19:27:32 GMT -->