Green Cooling Advocacy Reached Over Six Million on Weibo-NRDC

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no,minimal-ui"> <title>Green Cooling Advocacy Reached Over Six Million on Weibo-NRDC </title> <link rel="shortcut icon" href="/Public/site/images/favicon.png"> <link href="/Public/site/css/bootstrap.min.css" rel="stylesheet"> <link href="/Public/site/css/style.css" rel="stylesheet"> <link rel="stylesheet" href="/Public/site/css/font-awesome.min.css"/> <script src="/Public/site/js/jquery-1.11.3.js"></script> <script src="/Public/site/js/owl.carousel.js"></script>  <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="689226cf-a523-4792-8dd5-63f0eae09240" ></script> <script type="text/javascript"> function OptanonWrapper() { } </script>   <style> body{ font-family: "Knockout 30 Junior Welterwt" ,"Helvetica Neue",Helvetica,sans-serif;font-size:18px;} #section .chinese_team>.container>ul>li>p { line-height: 22px; min-height: 68px; } #section .chinese_team>.container>ul>li{ margin-top:10px; margin-bottom:10px; } @media(max-width:991px) and (min-width:768px){ #section .chinese_team>.container>ul>li>p { line-height: 22px; min-height: 110px; } } /*英文版手机端mail*/ @media (max-width: 767px){ .user-subscription>form>ul>li>p { margin-left: 30%; } } @media (max-width: 320px){ .user-subscription>form>ul>li>p { margin-left: 33%; } } /*首页的项目简介和about*/ #section>div>.container>p{text-indent:0;} /*work*/ #section>.container>.right>p{text-indent:0;} /*news*/ .news-center_info .text p{text-indent:0;} /*map*/ @media(max-width:767px){ #section>.site-map div.tab-content>ul>li:first-child{line-height:24px;} #section>.site-map div.tab-content>ul>li{line-height:24px;} .site-map>div.tab-content>ul>li>ul>li{line-height:24px;} } /*blog 作者简介*/ #section .charater_intro>.container>.detail_intro>.left>p{text-indent:0;} @media(max-width:767px){ body{font-size:16px;} .user-subscription>form>ul>li>span{ width:28%; } .user-subscription>form>ul>li>input{width:67%;} #section .work-region ul>li>.pic_content>div>a>span{font-size:14px;display: block;line-height:20px;} .index-pic ul>li>a>div.text>div>p {line-height:18px;} } @media(max-width:320px){ #section .work-region ul>li>.pic_content>div>a>span{font-size:12px;display: block;line-height:18px;} .index-pic ul>li>a>div.text>div>p { font-size: 16px; line-height: 14px; } } @media(min-width:375px) and (max-width:767px){ .user-subscription>form>ul>li>span{ width:25%; } .user-subscription>form>ul>li>input{width:70%;} } @media (min-width: 768px) { /*#rightnav > ul > li{ border:1px solid red; }*/ #rightnav > ul > li:nth-child(1) { width: 15.2%; } #rightnav > ul > li:nth-child(2) { width: 20.5%; } #rightnav > ul > li:nth-child(3) { width: 20.5%; } #rightnav > ul > li:nth-child(4) { width: 23%; } #rightnav > ul > li:nth-child(5) { width: 14.2%; } #rightnav > ul > li:nth-child(6) { width: 6.38%;text-align:right; } } @media(min-width:1200px){ #banner>.center-text>div>p{letter-spacing:0px;} #rightnav>ul>li:nth-child(2)>ul{left:23%;} #rightnav>ul>li:nth-child(3)>ul{left:22.8%;} #rightnav>ul>li:nth-child(4)>ul{left:15.4%;} #rightnav>ul>li:nth-child(5)>ul{left:19.8%;} } @media (min-width:992px) and (max-width:1199px){ #banner>.center-text>div>p{letter-spacing:0px;} #rightnav>ul>li:nth-child(2)>ul{left:18%;} #rightnav>ul>li:nth-child(3)>ul{left:17%;} #rightnav>ul>li:nth-child(4)>ul{left:7.5%;} #rightnav>ul>li:nth-child(5)>ul{left:13.2%;} } @media (min-width:768px) and (max-width:991px){ #banner>.center-text>div>p{letter-spacing:0px;} } @media(max-width:991px) and (min-width:768px) { .navbar-header .navbar-brand > img { max-width: 250px; } #rightnav > ul > li:nth-child(4) { width: 24%; } #rightnav > ul > li:nth-child(6) { width: 5.38%;text-align:right; } #rightnav>ul { width: 120%; } #rightnav>ul>li:nth-child(2)>ul{left:17%;} #rightnav>ul>li:nth-child(3)>ul{left:15.5%;} #rightnav>ul>li:nth-child(4)>ul{left:10.2%;} #rightnav>ul>li:nth-child(5)>ul{left:13.3%;} } #section>div.xiangmu .top_content>p>a{text-decoration:none;color:#00B9F1} </style> </head> <body> <div class="top-box"> <div id="header" class="container hidden-xs"> <ul> <li><a href="http://www.nrdc.org" target="_blank">NRDC.org</a></li> <li class="language-change" id="aaa" alt="china"><a>中文</a></li> </ul> </div>  <div id="nav" class="navbar navbar-default"> <div class="container"> <div class="navbar-header" > <a class="navbar-brand" href="http://www.nrdc.cn?cook=1"><img class="img-responsive" src="http://www.nrdc.cn/Public/uploads/2016-11-04/581c5c840f8c1.png" alt="">              </a> <a class="navbar-toggle"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </a> </div> <div class="collapse navbar-collapse" id="rightnav"> <ul class="nav navbar-nav navbar-right row"> <li ><a href="/?cook=1"> Home </a> </li><li ><a href="/aboutus?cid=2&cook=1"> About Us </a> <ul> <li><a href="/aboutus?cid=6&cook=1">About NRDC</a> <ul> <li> <a href="/aboutus?cid=8&cook=1#jigou_region&cook=1"> Areas of Work </a> </li><li> <a href="/aboutus?cid=9&cook=1#jigou_fruit&cook=1"> Our Victories </a> </li> </ul> </li><li><a href="/aboutus?cid=7&cook=1">About NRDC China Program</a> <ul> <li> <a href="/aboutus?cid=10&cook=1#xm_region&cook=1"> Our Work </a> </li><li> <a href="/aboutus?cid=11&cook=1#xm_fruit&cook=1"> Our Victories </a> </li><li> <a href="/aboutus?cid=12&cook=1"> Our Experts </a> </li><li> <a href="/aboutus?cid=14&cook=1"> Join Us </a> </li><li> <a href="/aboutus?cid=15&cook=1"> Contact Us </a> </li> </ul> </li> </ul> </li><li ><a href="/work?cid=28&cook=1"> Our Work </a> <ul> <li><a href="/work?cid=31&cook=1">Natural Resources Protection</a> <ul> <li> <a href="/work?cid=31&cook=1"> Wildlife Conservation </a> </li><li> <a href="/work?cid=86&cook=1"> National Park </a> </li><li> <a href="/work?cid=32&cook=1"> Sustainable Fisheries </a> </li><li> <a href="/work?cid=87&cook=1"> Ocean Protection </a> </li> </ul> </li><li><a href="/work?cid=88&cook=1">Climate Change and Energy</a> <ul> <li> <a href="/work?cid=88&cook=1"> Clean Power </a> </li><li> <a href="/work?cid=23&cook=1"> Industrial Energy Efficiency </a> </li><li> <a href="/work?cid=89&cook=1"> Clean Transportation </a> </li><li> <a href="/work?cid=21&cook=1"> Cap Coal Consumption </a> </li><li> <a href="/work?cid=90&cook=1"> Cap Oil Consumption </a> </li><li> <a href="/work?cid=22&cook=1"> Climate Cooperation </a> </li> </ul> </li><li><a href="/work?cid=33&cook=1">Environmental Governance</a> <ul> <li> <a href="/work?cid=33&cook=1"> Environmental Laws and Governance </a> </li><li> <a href="/work?cid=34&cook=1"> Environmental Information Transparency </a> </li><li> <a href="/work?cid=35&cook=1"> Environmental Law Capacity Building </a> </li><li> <a href="/work?cid=28&cook=1"> Green Ports and Shipping </a> </li><li> <a href="/work?cid=29&cook=1"> Heavy Metal Pollution Reduction </a> </li> </ul> </li><li><a href="/work?cid=26&cook=1">Sustainable Development</a> <ul> <li> <a href="/work?cid=26&cook=1"> Sustainable Urban Development </a> </li><li> <a href="/work?cid=27&cook=1"> Green Buildings </a> </li><li> <a href="/work?cid=25&cook=1"> Green Supply Chain </a> </li><li> <a href="/work?cid=91&cook=1"> Green Finance </a> </li><li> <a href="/work?cid=93&cook=1"> Green Cooling </a> </li> </ul> </li> </ul> </li><li class="active"><a href="/news?cid=46&cook=1"> Media Center </a> <ul> <li><a href="/news?cid=46&cook=1">Updates</a> </li><li><a href="/news?cid=48&cook=1">Blogs</a> </li> </ul> </li><li ><a href="/information?cid=49&cook=1"> Library </a> <ul> <li><a href="/information?cid=49&cook=1">Publications</a> </li><li><a href="/information?cid=50&cook=1">Others</a> </li> </ul> </li> <li class="search-li dropdown hidden-xs"> <button data-toggle="dropdown" class="search-btn dropdown-toggle"><i class="search fa fa-search "></i></button> <div class="search-open dropdown-menu"> <div class="input-group animated fadeInDown"> <form class="navbar-form" action="http://www.nrdc.cn/search?cook=1" method="post"> <div class="form-group"> <div class="input-group"> <input type="hidden" name="cook" value="1" /> <input class="form-control" type="text" placeholder="Search" name="sername" vlaue=""><div class="input-group-addon"><button type="submit" class="btn btn-default btn-sm"><span class="glyphicon glyphicon-search"></span></button> </div> </div> </div> </form> </div> </div> </li> </ul> </div> </div> </div> <div class="menu-wrap"> <form class="navbar-form" action="http://www.nrdc.cn/search?cook=1" method="post"> <div class="form-group"> <div class="input-group"> <input type="hidden" name="cook" value="1" /> <input class="form-control" type="text" placeholder="Search" name="sername" vlaue=""><div class="input-group-addon"><button type="submit" class="btn btn-default btn-sm"><span class="glyphicon glyphicon-search"></span></button> </div> </div> </div> </form> <div class="change"> <div id="yuyan"> <a id="bbb" alt="china">中文</a> <a href="https://www.nrdc.org">NRDC.org</a> </div> </div> </div> </div>  <div id="banner" class="banner-sub" style="background-image:url(/Public/site/images/banner-line.png);background-color:#00B9F1;height:338px;"> <div class="center-text"> <div> <p>Updates</p> </div> </div> </div>  <div id="section"> <div class="container news-center_info"> <h2>Green Cooling Advocacy Reached Over Six Million on Weibo</h2> <h4> <span> 2020-08-18</span> <span class="hidden-xs"> </h4> </if> <div class="text"> <p><img class="img-responsive" src="/Public/uploads/2020-10-13/5f851c87dd3bc.png"/></p><p><span>The year 2020 is on track to rank among the top 5 hottest years on record. To draw consumers’ attention to green cooling, NRDC collaborated with the Institute of Public & Environmental Affairs (IPE) to support the “<a href="https://s.weibo.com/weibo?q=%23%E7%BB%BF%E8%89%B2%E5%88%B6%E5%86%B7%EF%BC%8C%E6%B8%85%E5%87%89%E4%B8%96%E7%95%8C%23&from=default" target="_self"><span style="color: rgb(0, 176, 240);">Green Cooling – Cooling the World</span></a>” social media campaign initiated by the Publicity Center of the Ministry of Ecology and Environment (MEE) via Weibo. The campaign kicked off on China’s national “Low Carbon Day” on July 2 with a <a href="https://weibo.com/5517946913/J9jqzl45j?refer_flag=1001030103_&type=comment#_rnd1596784467093" target="_self"><span style="color: rgb(0, 176, 240);">microblog</span></a> encouraging consumers to purchase high-efficiency air conditioners and refrigerators to help reduce carbon emissions. The campaign then leveraged the “Dashu (hottest)” day in the Chinese lunar calendar -- which occurred on July 22 this year-- by rolling out a <a href="https://weibo.com/5517946913/JclyFAAJM?refer_flag=1001030103_&type=comment" target="_self"><span style="color: rgb(0, 176, 240);">video</span></a> dialogue featuring  Mr. Tu Ruihe, Head of UNEP China Office, and Mr. Jia Feng, Director of MEE Publicity Center, on the importance of high efficiency cooling. The campaign continued to gather momentum with an expert dialogue released during one of China’s three annual shopping festivals in August and a “Back to School” special <a href="https://weibo.com/5517946913/JmeIQmgzx" target="_self"><span style="color: rgb(0, 176, 240);">cartoon</span></a> released in September, both of which continued to call attention and provide practical tips to reducing cooling energy consumption.. With retweets by the <a href="https://weibo.com/6059162597/JcpxMxwTn?from=page_1001066059162597_profile&wvr=6&mod=weibotime&type=comment" target="_self"><span style="color: rgb(0, 176, 240);">MEE</span></a>, <a href="https://weibo.com/1821907411/Jgsx1dXkG?from=page_1001061821907411_profile&wvr=6&mod=weibotime&type=comment" target="_self"><span style="color: rgb(0, 176, 240);">UNEP</span></a> and prominent news media outlets, the Green Cooling campaign has garnered over 6.5 million views on Weibo since its launch.<span> </span> </span></p> </div> <div class="back_btn"> <a href="http://www.nrdc.cn/news?cid=46&cook=1">Return to the list</a> </div> </div> </div>   <div id="footer"> <div class="container"> <ul class="bottom-nav"> <li>  <a href="http://www.nrdc.cn?cook=1"><img src="http://www.nrdc.cn/Public/uploads/2016-11-04/581c5c8c6a073.png" alt=""></a> </li> <li> <ul class="left"> <li><a href="/?cook=1">Home</a></li><li><a href="/homemap?k=65&cook=1">Sitemap</a></li> </ul> </li> <li> <ul> <li><a href="/aboutus?cid=15&cook=1">Contact Us </a></li><li><a href="/aboutus?cid=14&cook=1">Join Us</a></li> </ul> </li> <li> <a class="dingyue" href="http://www.nrdc.cn/sendmail?cook=1">Subscribe</a> </li> </ul> </div> <div class="copyright"> <p>©Natural Resources Defense Council 2016<span> </span> </p> </div> </div>         <div class="bdpopup-share"> <div class="close bdshare-close">×</div> <ul class="bdsharebuttonbox"> <li><a href="#" onclick="return false;" class="popup_sqq" data-cmd="sqq">QQ好友</a></li> <li><a href="#" onclick="return false;" class="popup_qzone" data-cmd="qzone">QQ空间</a></li> <li><a href="#" onclick="return false;" class="popup_weixin" data-cmd="weixin">微信</a></li> <li><a href="#" onclick="return false;" class="popup_tqq" data-cmd="tqq">腾讯微博</a></li> <li><a href="#" onclick="return false;" class="popup_tqf" data-cmd="tqf">腾讯朋友</a></li> <li><a href="#" onclick="return false;" class="popup_tsina" data-cmd="tsina">新浪微博</a></li> <li><a href="#" onclick="return false;" class="popup_bdysc" data-cmd="bdysc">百度云收藏</a></li> <li><a href="#" onclick="return false;" class="popup_tieba" data-cmd="tieba">百度贴吧</a></li> <li><a href="#" onclick="return false;" class="popup_ibaidu" data-cmd="ibaidu">百度中心</a></li> <li><a href="#" onclick="return false;" class="popup_renren" data-cmd="renren">人人网</a></li> </ul> </div>  <div id="xuanfu"> <a href="javascript:;" class="up"><span class="fa fa-angle-up"></span></a> <a href="http://www.nrdc.cn?cook=1" class="home"><span class="glyphicon glyphicon-home"></span></a> <a href="javascript:;" id="fenxiang" class="fenxiang more popup-share" data-cmd="more"><span class="fa fa-share-alt"></span></a> </div>  <div id="up_arrow" class="visible-xs"> <i class="fa fa-angle-up"></i> </div> <script src="/Public/site/js/bootstrap.min.js"></script> <script src="/Public/site/js/submenu.js"></script> <script src="/Public/site/js/owl.carousel.js"></script> <script src="/Public/site/js/main.js"></script> <script type="text/javascript"> function changeURLArg(url,arg,arg_val){ var pattern=arg+'=([^&]*)'; var replaceText=arg+'='+arg_val; if(url.match(pattern)){ var tmp='/('+ arg+'=)([^&]*)/gi'; tmp=url.replace(eval(tmp),replaceText); return tmp; }else{ if(url.match('[\?]')){ return url+'&'+replaceText; }else{ return url+'?'+replaceText; } } return url+'\n'+arg+'\n'+arg_val; } $("#aaa").on('click',function(){ var xuanze = $('#aaa').attr('alt'); var actionUrl = "/index/dochange"; var data = {xuanze:xuanze}; $.ajax({ type:"get", dataType:"json", url:actionUrl, data:data, success:function(dataResult,textStatus){ if(dataResult.code == 1001){ var url =window.location.search; var allurl =changeURLArg(url,'cook',dataResult.cook); location.href =allurl; } }, error:function(dataResult){ window.location.reload(); } }); }) $("#bbb").on('click',function(){ var xuanze = $('#bbb').attr('alt'); var actionUrl = "/index/dochange"; var data = {xuanze:xuanze}; $.ajax({ type:"get", dataType:"json", url:actionUrl, data:data, cache:false, success:function(dataResult,textStatus){ if(dataResult.code == 1001){ var url =window.location.search; var allurl =changeURLArg(url,'cook',dataResult.cook); location.href =allurl; } }, error:function(XMLHttpResponse){ window.location.reload(); } }); }) </script> <script type="text/javascript"> $(function(){ $("#subok").on("click",function(){ var title = $("#title").val(); var intro = $("#intro").val(); var name =$('#name').val(); var job = $("#job").val(); var email = $("#email").val(); if($.trim(title) == ''){ alert('邮箱不能为空'); $("#title").focus(); return false; } if($.trim(intro) == ''){ alert('单位不能为空'); $("#intro").focus(); return false; } var actionUrl = "http://service.bbctop.net/nrdc.php?act=msg&"+$('#form_1').serialize(); $.ajax({ type:"get", dataType: "jsonp", jsonp: "callback", jsonpCallback:"req", url:actionUrl, cache:false, success:function(dataResult,textStatus){ }, error:function(XMLHttpResponse){ } }); var data = {title:title,intro:intro,name:name,job:job,email:email}; var url = "http://www.nrdc.cn/sendmail/mail"; $.ajax({ type:"post", dataType: "json", url:url, data:data, cache:false, success:function(dataResult,textStatus){ $("#title").val(''); $("#intro").val(''); $("#name").val(''); $("#job").val(''); alert('提交结果:' + dataResult.code ); }, error:function(XMLHttpResponse){ alert('出问题了请电话或邮件联系管理员'); } }); }) }) </script> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0",/*"bdCustomStyle":"css/share.css"*/"bdSize":"24"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)]; </script> <div id="tjjs"></div> </body> </html>

CINXE.COM

Green Cooling Advocacy Reached Over Six Million on Weibo-NRDC