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data-src="/_gatsby/image/212679924e1d39b6a7f7b44eb42edc46/901a7f113dbd632136c8323694f90802/RetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27174135%2FRetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg&amp;a=w%3D256%26h%3D171%26fm%3Djpg%26q%3D70&amp;cd=undefined" data-srcset="/_gatsby/image/212679924e1d39b6a7f7b44eb42edc46/901a7f113dbd632136c8323694f90802/RetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27174135%2FRetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg&amp;a=w%3D256%26h%3D171%26fm%3Djpg%26q%3D70&amp;cd=undefined 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src="/_gatsby/image/212679924e1d39b6a7f7b44eb42edc46/901a7f113dbd632136c8323694f90802/RetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27174135%2FRetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg&amp;a=w%3D256%26h%3D171%26fm%3Djpg%26q%3D70&amp;cd=undefined" srcSet="/_gatsby/image/212679924e1d39b6a7f7b44eb42edc46/901a7f113dbd632136c8323694f90802/RetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27174135%2FRetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg&amp;a=w%3D256%26h%3D171%26fm%3Djpg%26q%3D70&amp;cd=undefined 256w,/_gatsby/image/212679924e1d39b6a7f7b44eb42edc46/144962fbb0455492b926d99ef74be6eb/RetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27174135%2FRetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg&amp;a=w%3D512%26h%3D341%26fm%3Djpg%26q%3D70&amp;cd=undefined 512w,/_gatsby/image/212679924e1d39b6a7f7b44eb42edc46/6aa3653081f5729f857e877b7a1d7772/RetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27174135%2FRetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg&amp;a=w%3D1024%26h%3D683%26fm%3Djpg%26q%3D70&amp;cd=undefined 1024w,/_gatsby/image/212679924e1d39b6a7f7b44eb42edc46/dc2a56ecdb71ceb06bb791b5b3f60be7/RetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27174135%2FRetailDaily-Unboxing-GenZ-Shopping-banner-scaled.jpg&amp;a=w%3D2048%26h%3D1366%26fm%3Djpg%26q%3D70&amp;cd=undefined 2048w" alt=""/></picture></noscript><div></div></div><div></div> </a> </div> <div class="mb-2"> <small class="headline-sm text-ii-red"> <a href="/coverage/ecommerce-retail" target="_blank" rel="noopener">Retail &amp; Ecommerce </a> </small> </div> <h5 class="leading-tight hover:text-ii-blue mb-2"><a href="/resources/unboxing-gen-z-shopping-insights/?utm_source=website&amp;utm_medium=resource_center2024" target="_blank" rel="noopener">Unboxing Gen Z Shopping Insights</a></h5> <p class="paragraph-base mb-6">Explore the distinctive shopping habits of Gen Z and how they influence different product categories. This guide offers valuable insights and trends in 5 charts.</p> <a class="btn-secondary-ghost" href="/resources/unboxing-gen-z-shopping-insights/?utm_source=website&amp;utm_medium=resource_center2024" target="_blank" rel="noopener">Download Now</a> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-4 mx-0 flex h-56 sm:h-64 md:h-56 lg:h-48 xl:h-56"> <a href="/resources/smart-sustainability-for-marketers/?utm_source=website&amp;utm_medium=resource_center2024" class="flex w-full h-full" target="_blank" rel="noopener"> <div data-gatsby-image-wrapper="" style="position:relative;overflow:hidden;display:inline-block;vertical-align:top" class="gatsby-image-wrapper gatsby-image-wrapper-constrained object-cover w-full h-full place-self-center border border-ii-light-gray object-right inline-gatsby-image-wrapper"><div style="max-width:1024px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg%20height=&#x27;683&#x27;%20width=&#x27;1024&#x27;%20xmlns=&#x27;http://www.w3.org/2000/svg&#x27;%20version=&#x27;1.1&#x27;%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" style="height:100%;left:0;position:absolute;top:0;width:100%"></div><picture><source type="image/webp" data-srcset="/_gatsby/image/e862983edc9d529e4ce956e701c339cb/c82505397b2092136f74b5d85e7216b9/EDaily-Smart-Sustainability-for-Marketers-banner-scaled.webp?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F27172541%2FEDaily-Smart-Sustainability-for-Marketers-banner-scaled.jpg&amp;a=w%3D256%26h%3D171%26fm%3Dwebp%26q%3D70&amp;cd=undefined 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