Privacy Policy in Mobile Apps

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That is a surprisingly low number given that there’s enough reasons to include one. Most major countries and their privacy laws require you to include a privacy policy, but read on.</h2> <img decoding="async" src="https://www.iubenda.com/blog/wp-content/uploads/2013/08/app_store_privacy_policy1.jpg" alt="App Store Privacy Policy" class="img-fluid box"> <p>The Attorney General of California made it clear that its <strong>Online Privacy Protection Act would be enforced on apps (CalOPPA)</strong>. To make sure these laws were actually being followed California’s Department of Justice set up a <a href="http://oag.ca.gov/news/press-releases/attorney-general-kamala-d-harris-announces-privacy-enforcement-and-protection">Privacy Enforcement and Protection Unit in July of 2012</a>. This may sound like it’s only valid for developers based in California, but it’s actually a call for compliance for anyone possibly targeting Californians.</p> <p>Path, Delta and others have been <strong>charged or fined because of non-compliance</strong> with privacy laws. <a href="http://privacylaw.proskauer.com/2012/09/articles/mobile-privacy-1/ftc-releases-general-guidelines-for-mobile-application-developers/">The FTC</a> and <a href="http://privacylaw.proskauer.com/2013/01/articles/california/california-attorney-general-issues-recommendations-for-mobile-ecosystem-stakeholders/">AG of California</a> published guidelines on things to consider when developing mobile applications.</p> <p>The simple fact is this: there’s really just a small number of apps that are not legally bound to include a privacy policy. Let’s take a look.</p> <h2 class="wp-block-heading">When Do I Need a Privacy Policy in my Mobile App?</h2> <p>The simple first question you have to ask yourself is: <strong>do I/does my app collect/store/share personal data</strong>?</p> <p>Personal data can be a lot of things: a first and last name, an email address, a telephone number, location data and many more like analytics or ads (<a href="http://oag.ca.gov/sites/all/files/pdfs/privacy/privacy_on_the_go.pdf">examples for personally identifiable information</a> according to AG of California).</p> <p><strong>If you collect any of this data, you need a privacy policy</strong>.</p> <h3 class="wp-block-heading">Privacy Laws</h3> <p>If so you may already be under the <strong>obligation to include a privacy policy</strong>: according to the California AG’s interpretation of CalOPPA, applications that collect personal user data must conspicuously post a privacy policy detailing, clearly and completely, <strong>how the application collects, uses, and shares personal data. This rule applies globally to any mobile application that may impact a California consumer</strong>. Therefore, if your application possibly provides value to a California resident you are already bound to these rules. App developers that do not comply with CalOPPA by posting a privacy policy for their app can be held accountable under California law.</p> <p>Last year AG Harris and the six leading mobile application platform providers agreed to bring the mobile application industry into compliance with the terms of CalOPPA following this <a href="https://oag.ca.gov/system/files/attachments/press_releases/Apps_signed_agreement_0.pdf">two-page Joint Statement of Principles</a>. More, dedicated State laws are very likely to be coming up soon.</p> <p>Let’s assume you have an app that is geared towards European users. The picture doesn’t change. The relevant EU legal framework is the <a href="http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:en:HTML">Data Protection Directive (95/46/EC)</a>. It applies in any case where the use of apps on <strong>smart devices involves processing personal data of individuals</strong>. Basically whenever your app is used in the EU, even if you are not residing there (the national law of a Member State is also applicable in cases where the controller is not established on Community territory and makes use of equipment situated on the territory of that Member State. Since the device is instrumental in the processing of personal data from and about the user, this criterion is usually fulfilled), you need to ensure compliance with all the requirements defined under the Data Protection Directive.</p> <p><strong>The ePrivacy directive (2002/58/EC, as revised by 2009/136/EC)</strong> sets a specific standard for all parties worldwide that wish to store or access information stored in the devices of users in the European Economic Area. Many provisions of the ePrivacy directive may not directly apply to you as a developer, but the most important one in regards to developing for mobile platforms is article 5(3) stating that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent, having been provided with clear and comprehensive information, in accordance with Directive 95/46/EC, among other things about the purposes of the processing.</p> <p>It is <strong>important for app developers to know that both directives are imperative laws</strong> in that the individual’s rights are non-transferable and not subject to contractual waiver. This means that the applicability of European privacy law cannot be excluded by a unilateral declaration or contractual agreement.</p> <p><strong>Therefore you must</strong>:</p> <p>Provide a readable, understandable and easily accessible privacy policy, which at a minimum informs users about:</p> <ul class="wp-block-list"> <li>who you are (identity and contact details),</li> <li>what precise categories of personal data the app wants to collect and process,</li> <li>why the data processing is necessary (for what precise purposes),</li> <li>whether data will be disclosed to third parties (not just a generic but a specific description to whom the data will be disclosed),</li> <li>what rights users have, in terms of withdrawal of consent and deletion of data.</li> </ul> <p>According to European laws if your app services European citizens. <a href="http://ec.europa.eu/justice/data-protection/article-29/documentation/opinion-recommendation/files/2013/wp202_en.pdf">This document by the Article 29</a> working party provides interesting insights.</p> <p>Similar laws exist for most major legislations with slight modifications that might apply to your unique situation. Here’s a link to <a href="https://www.oaic.gov.au/agencies-and-organisations/guides/guide-for-mobile-app-developers">Australia’s Information Commissioner and docs</a>.</p> <h3 class="wp-block-heading">Third Party Services/App Stores</h3> <p>There are other things to consider than pure legislation-skimming. Here are two more for you:</p> <p>a) Since most <strong>third party services</strong> you end up using in your app <em>like mobile analytics or ad networks</em> also need to follow the law, they may require you to use a privacy policy within their terms of service. An <a href="https://support.google.com/adsense/answer/1348695">example is Google Adsense</a>.</p> <p>b) Since the aforementioned agreement the big 6 app stores are actively improving the privacy policy situation for consumers and are starting to have <strong>privacy policies as a requirement</strong> in the app approval flow. Here’s an excerpt from an Amazon developer email from last week:</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Customer privacy is important to us, and we know it is important to many of you too. That’s why we want to make sure you know how to include links to your privacy policy on product detail pages for your apps. <strong>We require all apps that collect personally identifiable information or personal information to provide a link to their privacy policy</strong>, so if you haven’t already done so, please take a moment to submit the privacy policy link for each of your apps today.</p> </blockquote> <p>So much for a simplified look at why you must have a privacy policy in your app.</p> <h2 class="wp-block-heading">What Could Possibly Happen if I Don’t Include One?</h2> <p>Most developers don’t include a privacy policy because they think it’s a) too complicated and time-consuming and b) that no one is really enforcing those laws anyways.</p> <p>Luckily a) isn’t true anymore. <a href="https://www.iubenda.com/en/mobile">iubenda’s editor makes it very easy</a> to make compliant privacy policies for mobile apps quickly.</p> <p>For b) most of you will know about Path’s costly <a href="http://www.ftc.gov/opa/2013/02/path.shtm">$800,000 settlement</a> as well as <a href="http://oag.ca.gov/news/press-releases/attorney-general-kamala-d-harris-files-suit-against-delta-airlines-failure">Delta’s case</a> in court that has them at risk of paying a $2500 fine for every app download (the case has been dismissed recently, but surely is not going to rest there). Similar <a href="http://privacylaw.proskauer.com/2011/08/articles/childrens-online-privacy-prote/ftc-fines-first-mobile-app-developer-for-coppa-violation/">not well known cases</a> are out there as well.</p> <p>Rest assured that in the <strong>wake of PRISM and the growth of the mobile ecosystem</strong> all of the above will be more and more important and not the other way around. Be clever and play by the rules.</p> <p><a class="btn success my-5" href="/en/mobile">Generate a Privacy Policy for Your Mobile App</a></p> <h3 class="wp-block-heading">Privacy Policy in App Stores</h3> <p>While this post covers some of the reasons and legal grounds for the <strong>privacy policies in mobile apps</strong>, it doesn’t say much about the situation across the app stores. That’s why we’ve compiled two guides regarding that:</p> <ul class="wp-block-list"> <li><a href="/en/help/401">Privacy Policy for iOS and macOS Apps</a></li> <li><a href="/en/help/11552">Privacy Policy for Android Apps</a></li> </ul> <p>Hopefully these resources will be helpful on the way to your perfect app store listing.</p> <div class="rp4wp-related-posts"> <h3>Related Posts</h3> <ul> <li> <div class="rp4wp-related-post-content"> <a href="https://www.iubenda.com/blog/privacy-policy-app-store-guide-link/">How to Add/Link a Privacy Policy to an App</a><p>In short For mobile apps, you should consider adding your privacy policy in 3 places:…</p> </div> </li> <li> <div class="rp4wp-related-post-content"> <a href="https://www.iubenda.com/blog/apple-will-require-all-new-and-updated-apps-to-have-a-privacy-policy-beginning-october-3/">Apple requires all new and updated apps to have a privacy policy</a><p>In an announcement posted on the App Store Connect portal, Apple stated that all new…</p> </div> </li> </ul> </div> </div> <hr class="mar-top"> <p class="related-lead">STILL CONFUSED? THESE ARTICLES MAY HELP WITH SEEING CLEARLY</p> <a class="related-box related-link" href="https://www.iubenda.com/blog/privacy-policy-app-store-guide-link/" title="How to Add/Link a Privacy Policy to an App">How to Add/Link a Privacy Policy to an App</a><a class="related-box related-link" href="https://www.iubenda.com/blog/apple-will-require-all-new-and-updated-apps-to-have-a-privacy-policy-beginning-october-3/" title="Apple requires all new and updated apps to have a privacy policy">Apple requires all new and updated apps to have a privacy policy</a> <hr class="mar-top"> <p class="share">Got feedback or questions?<br> <a class="tweet" href="https://twitter.com/intent/tweet?source=webclient&text=@iubenda" title="Tweet us">Tweet to us @iubenda</a></p> <hr> <div class="row about"> <h3 class="about-title">About Us</h3> <div class="col-xs-3"> <img class="img-responsive img-about" src="https://www.iubenda.com/blog/wp-content/themes/iubenda-wordpress-theme/img/about.png"> </div> <div class="col-xs-9"> <p class="about-text">iubenda is the easiest and most professional way to generate a privacy policy for your website, mobile app and facebook app<br> <a class="about-link" href="https://www.iubenda.com">www.iubenda.com</a></p> </div> </div> <div class="small-box box-up"> <h2 class="green-title">Generate a privacy policy for a mobile app</h2> </div> <div class="small-box box-down call-box"> <p class="box-text-post">Ready in a few steps and built to meet the needs of <em>both</em> website and mobile app owners</p> <a href="https://www.iubenda.com" class="generate">Generate your privacy policy now</a> </div> </div> </div> </div> </div> </article> <div class="grey"> <div class="container"> <h3 class="bottom-title">Academy</h3> <hr> <p class="bottom-text">This is an ordered set of articles which will help you get a general overview on privacy requirements for your app or website.<br><br><strong>Blog & Academy disclaimer</strong>: <a href="#disclaimer">legal news and information do not constitute legal advice</a>.</p> <div class="row justify-content-center"> <div class="textwidget"> <div class="col-sm-4"> <h4>What is this all about?</h4> <a class="bottom-link" href="https://www.iubenda.com/en/">Privacy Policy in English</a><br> <a class="bottom-link" href="https://www.iubenda.com/it/">Privacy Policy in Italian</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/06/24/launching-our-german-privacy-policy/">Privacy Policy in German</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/07/09/spanish-privacy-policy-politica-privacidad/">Privacy Policy in Spanish</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/07/23/french-privacy-policy-launch/">Privacy Policy in French</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2014/08/06/launch-portuguese-localization-privacy-policy-framework/">Privacy Policy in Portuguese</a><br> </div> <div class="col-sm-4"> <h4>Explore your situation</h4> <a class="bottom-link" href="https://www.iubenda.com/blog/general-data-protection-regulation/">GDPR Overview</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/06/10/the-need-for-privacy-policies-in-mobile-apps-an-overview/">The Need for Privacy Policies in Apps</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2014/02/07/privacy-policy-app-store-guide-link/">How to Add a Privacy Policy to an App</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/06/14/privacy-policy-for-ios-apps/">Privacy Policy for iOS Apps</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/06/13/privacy-policy-for-android-app/">Privacy Policy for Android Apps</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/06/14/privacy-policy-for-windows-phone-apps/">Privacy Policy for Windows Phone Apps</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/05/31/amazon-app-privacy/">Privacy Policy for Amazon's App Store</a><br> </div> <div class="col-sm-4"> <h4>Getting started with iubenda</h4> <a class="bottom-link" href="https://www.iubenda.com/en/help/posts/327">How the generator works</a><br> <a class="bottom-link" href="https://www.iubenda.com/en/help/posts/317">How to add the iubenda policy to the site/app</a><br> <a class="bottom-link" href="https://www.iubenda.com/en/help/posts/317" rel="bookmark">How to add clauses to your policy</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/09/23/privacy-policy-google-analytics/">How to add a privacy policy for Google Analytics</a><br> <a class="bottom-link" href="https://www.iubenda.com/blog/2013/09/23/privacy-policy-google-adsense/">How to add a privacy policy for Google AdSense</a><br> <a class="bottom-link" href="https://www.iubenda.com/en/facebook">How to add a privacy policy for Facebook Apps</a><br> </div> </div> </div> </div> </div> <div class="grey"> <div class="container"> <div> <h4 class="category text-md mb-4">Browse by category</h4> <ul id="categories-footer" class="row list-unstyled"> <li class="col-lg-2 col-md-6 col-xs-6 mb-3"><a href="https://www.iubenda.com/blog/category/announcements/" title="Post under category">Announcements</a></li> <li class="col-lg-2 col-md-6 col-xs-6 mb-3"><a href="https://www.iubenda.com/blog/category/cookies/" title="Post under category">Cookies</a></li> <li class="col-lg-2 col-md-6 col-xs-6 mb-3"><a href="https://www.iubenda.com/blog/category/development/" title="Post under category">Development</a></li> <li class="col-lg-2 col-md-6 col-xs-6 mb-3"><a href="https://www.iubenda.com/blog/category/general/" title="Post under category">General</a></li> <li class="col-lg-2 col-md-6 col-xs-6 mb-3"><a href="https://www.iubenda.com/blog/category/guide-2/" title="Post under category">Guide</a></li> <li class="col-lg-2 col-md-6 col-xs-6 mb-3"><a href="https://www.iubenda.com/blog/category/main-privacy/" title="Post under category">Main privacy</a></li> <li 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value="BW">Botswana</option> <option value="BV">Bouvet Island</option> <option value="BR">Brazil</option> <option value="IO">British Indian Ocean Territory</option> <option value="VG">British Virgin Islands</option> <option value="BN">Brunei</option> <option value="BG">Bulgaria</option> <option value="BF">Burkina Faso</option> <option value="BI">Burundi</option> <option value="KH">Cambodia</option> <option value="CM">Cameroon</option> <option value="CA">Canada</option> <option value="IC">Canary Islands</option> <option value="CV">Cape Verde</option> <option value="BQ">Caribbean Netherlands</option> <option value="KY">Cayman Islands</option> <option value="CF">Central African Republic</option> <option value="EA">Ceuta and Melilla</option> <option value="TD">Chad</option> <option value="CL">Chile</option> <option value="CN">China</option> <option value="CX">Christmas Island</option> <option value="CP">Clipperton Island</option> <option value="CC">Cocos [Keeling] Islands</option> <option value="CO">Colombia</option> <option value="KM">Comoros</option> <option value="CD">Congo [DRC]</option> <option value="CG">Congo [Republic]</option> <option value="CK">Cook Islands</option> <option value="CR">Costa Rica</option> <option value="HR">Croatia</option> <option value="CU">Cuba</option> <option value="CW">Curaçao</option> <option value="CY">Cyprus</option> <option value="CZ">Czech Republic</option> <option value="DK">Denmark</option> <option value="DG">Diego Garcia</option> <option value="DJ">Djibouti</option> <option value="DM">Dominica</option> <option value="DO">Dominican Republic</option> <option value="TL">East Timor</option> <option value="EC">Ecuador</option> <option value="EG">Egypt</option> <option value="SV">El Salvador</option> <option value="GQ">Equatorial Guinea</option> <option value="ER">Eritrea</option> <option value="EE">Estonia</option> <option value="ET">Ethiopia</option> <option value="FK">Falkland Islands [Islas Malvinas]</option> <option value="FO">Faroe Islands</option> <option value="FJ">Fiji</option> <option value="FI">Finland</option> <option value="FR">France</option> <option value="GF">French Guiana</option> <option value="PF">French Polynesia</option> <option value="TF">French Southern Territories</option> <option value="GA">Gabon</option> <option value="GM">Gambia</option> <option value="GE">Georgia</option> <option value="DE">Germany</option> <option value="GH">Ghana</option> <option value="GI">Gibraltar</option> <option value="GR">Greece</option> <option value="GL">Greenland</option> <option value="GD">Grenada</option> <option value="GP">Guadeloupe</option> <option value="GU">Guam</option> <option value="GT">Guatemala</option> <option value="GG">Guernsey</option> <option value="GN">Guinea</option> <option value="GW">Guinea-Bissau</option> <option value="GY">Guyana</option> <option value="HT">Haiti</option> <option value="HM">Heard Island and McDonald Islands</option> <option value="HN">Honduras</option> <option value="HK">Hong Kong</option> <option value="HU">Hungary</option> <option value="IS">Iceland</option> <option value="IN">India</option> <option value="ID">Indonesia</option> <option value="IR">Iran</option> <option value="IQ">Iraq</option> <option value="IE">Ireland</option> <option value="IM">Isle of Man</option> <option value="IL">Israel</option> <option value="IT" selected>Italy</option> <option value="CI">Ivory Coast</option> <option value="JM">Jamaica</option> <option value="JP">Japan</option> <option value="JE">Jersey</option> <option value="JO">Jordan</option> <option value="KZ">Kazakhstan</option> <option value="KE">Kenya</option> <option value="KI">Kiribati</option> <option value="KW">Kuwait</option> <option value="KG">Kyrgyzstan</option> <option value="LA">Laos</option> <option value="LV">Latvia</option> <option value="LB">Lebanon</option> <option value="LS">Lesotho</option> <option value="LR">Liberia</option> <option value="LY">Libya</option> <option value="LI">Liechtenstein</option> <option value="LT">Lithuania</option> <option value="LU">Luxembourg</option> <option value="MO">Macau</option> <option value="MK">Macedonia</option> <option value="MG">Madagascar</option> <option value="MW">Malawi</option> <option value="MY">Malaysia</option> <option value="MV">Maldives</option> <option value="ML">Mali</option> <option value="MT">Malta</option> <option value="MH">Marshall Islands</option> <option value="MQ">Martinique</option> <option value="MR">Mauritania</option> <option value="MU">Mauritius</option> <option value="YT">Mayotte</option> <option value="MX">Mexico</option> <option value="FM">Micronesia</option> <option value="MD">Moldova</option> <option value="MC">Monaco</option> <option value="MN">Mongolia</option> <option value="ME">Montenegro</option> <option value="MS">Montserrat</option> <option value="MA">Morocco</option> <option value="MZ">Mozambique</option> <option value="MM">Myanmar [Burma]</option> <option value="NA">Namibia</option> <option value="NR">Nauru</option> <option value="NP">Nepal</option> <option value="NL">Netherlands</option> <option value="AN">Netherlands Antilles</option> <option value="NC">New Caledonia</option> <option value="NZ">New Zealand</option> <option value="NI">Nicaragua</option> <option value="NE">Niger</option> <option value="NG">Nigeria</option> <option value="NU">Niue</option> <option value="NF">Norfolk Island</option> <option value="KP">North Korea</option> <option value="MP">Northern Mariana Islands</option> <option value="NO">Norway</option> <option value="OM">Oman</option> <option value="QO">Outlying Oceania</option> <option value="PK">Pakistan</option> <option value="PW">Palau</option> <option value="PS">Palestinian Territories</option> <option value="PA">Panama</option> <option value="PG">Papua New Guinea</option> <option value="PY">Paraguay</option> <option value="PE">Peru</option> <option value="PH">Philippines</option> <option value="PN">Pitcairn Islands</option> <option value="PL">Poland</option> <option value="PT">Portugal</option> <option value="PR">Puerto Rico</option> <option value="QA">Qatar</option> <option value="RE">Réunion</option> <option value="RO">Romania</option> <option value="RU">Russia</option> <option value="RW">Rwanda</option> <option value="BL">Saint Barthélemy</option> <option value="SH">Saint Helena</option> <option value="KN">Saint Kitts and Nevis</option> <option value="LC">Saint Lucia</option> <option value="MF">Saint Martin</option> <option value="PM">Saint Pierre and Miquelon</option> <option value="VC">Saint Vincent and the Grenadines</option> <option value="WS">Samoa</option> <option value="SM">San Marino</option> <option value="ST">São Tomé and Príncipe</option> <option value="SA">Saudi Arabia</option> <option value="SN">Senegal</option> <option value="RS">Serbia</option> <option value="SC">Seychelles</option> <option value="SL">Sierra Leone</option> <option value="SG">Singapore</option> <option value="SX">Sint Maarten</option> <option value="SK">Slovakia</option> <option value="SI">Slovenia</option> <option value="SB">Solomon Islands</option> <option value="SO">Somalia</option> <option value="ZA">South Africa</option> <option value="GS">South Georgia and the South Sandwich Islands</option> <option value="KR">South Korea</option> <option value="SS">South Sudan</option> <option value="ES">Spain</option> <option value="LK">Sri Lanka</option> <option value="SD">Sudan</option> <option value="SR">Suriname</option> <option value="SJ">Svalbard and Jan Mayen</option> <option value="SZ">Swaziland</option> <option value="SE">Sweden</option> <option value="CH">Switzerland</option> <option value="SY">Syria</option> <option value="TW">Taiwan</option> <option value="TJ">Tajikistan</option> <option value="TZ">Tanzania</option> <option value="TH">Thailand</option> <option value="TG">Togo</option> <option value="TK">Tokelau</option> <option value="TO">Tonga</option> <option value="TT">Trinidad and Tobago</option> <option value="TA">Tristan da Cunha</option> <option value="TN">Tunisia</option> <option value="TR">Turkey</option> <option value="TM">Turkmenistan</option> <option value="TC">Turks and Caicos Islands</option> <option value="TV">Tuvalu</option> <option value="UM">U.S. Outlying Islands</option> <option value="VI">U.S. Virgin Islands</option> <option value="UG">Uganda</option> <option value="UA">Ukraine</option> <option value="AE">United Arab Emirates</option> <option value="GB">United Kingdom</option> <option value="US">United States</option> <option value="ZZ">Unknown Region</option> <option value="UY">Uruguay</option> <option value="UZ">Uzbekistan</option> <option value="VU">Vanuatu</option> <option value="VA">Vatican City</option> <option value="VE">Venezuela</option> <option value="VN">Vietnam</option> <option value="WF">Wallis and Futuna</option> <option value="EH">Western Sahara</option> <option value="YE">Yemen</option> <option value="ZM">Zambia</option> 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