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class="_3cx9">動態影音素材</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/advantage-catalog-ads/multi-ratio-images" class="_3cx9">Multi-Aspect Ratio Images</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/advantage-creative-for-catalog" class="_3cx9">高效速成+ 目錄廣告創意</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/real-estate-ads" class="_3cx9">房地產廣告</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/travel-ads" class="_3cx9">旅遊廣告</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/advantage-catalog-ads/on-facebook-destination" class="_3cx9">內含 Facebook 站內目的地的高效速成+ 目錄廣告</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/advantage-catalog-ads/standard-enhancements" class="_3cx9">適用於進階高效速成廣告創意的標準強化效果</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/advantage-catalog-ads/product-extensions" class="_3cx9">高效速成+ 廣告創意的商品擴充功能</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/advantage-catalog-ads/creative-preview" class="_3cx9">高效速成+ 廣告創意預覽 API</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/advantage-catalog-ads/faq" class="_3cx9">常見問題</a></li></ul></div><div class="_2pi6"><span class="img _55ym _55yq _55yo _5d9-" aria-busy="true" role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuetext="載入中……"></span></div></div></div></div></div><div class="_1jbo _4are _1jcw _1jd4 _5zlc"><div class="_1dyy" id="u_0_7_BJ"></div><div id="documentation_body_pagelet" data-referrer="documentation_body_pagelet"><div class="_34yh" id="u_0_0_2N"><div class="_4cel"><span data-click-area="main"><div class="_7aa"><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h1>航班廣告：事件</h1><p>航班廣告會使用四種事件。每一種事件都有一組參數，請查看<strong><a href="#parameter-details">事件參數詳情</a></strong>。在您的網站上使用 <a href="#facebook-pixel">Facebook 像素</a>；在 <a href="#android-app-events">Android 應用程式</a>和 <a href="#ios-app-events">iOS 應用程式</a>中使用流動應用程式事件。</p><div class="_57-c"><table class="_4-ss _5k9x"><thead><th>事件</th><th>觸發時機</th><th>程式碼範例</th></thead><tbody class="_5m37" id="u_0_1_+R"><tr class="row_0"><td><p><code>Search</code></p></td><td><p>在航班搜尋結果頁面</p></td><td><p><a href="#search-pixel-event">Pixel</a>、<a href="#search-android-event">Android</a>、<a href="#search-ios-event">iOS</a></p></td></tr><tr class="row_1 _5m29"><td><p><code>ViewContent</code></p></td><td><p>當用戶已選定航班時</p></td><td><p><a href="#viewcontent-pixel-event">Pixel</a>、<a href="#viewcontent-android-event">Android</a>、<a href="#viewcontent-ios-event">iOS</a></p></td></tr><tr class="row_2"><td><p><code>InitiateCheckout</code></p></td><td><p>當用戶進入付款畫面時</p></td><td><p><a href="#initiatecheckout-pixel-event">Pixel</a>、<a href="#initiatedcheckout-android-event">Android</a>、<a href="#initiatedcheckout-ios-event">iOS</a></p></td></tr><tr class="row_3 _5m29"><td><p><code>Purchase</code></p></td><td><p>在預訂確認頁面</p></td><td><p><a href="#purchase-pixel-event">Pixel</a>、<a href="#purchase-android-event">Android</a>、<a href="#purchase-ios-event">iOS</a></p></td></tr></tbody></table></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_7aa"><span><h2 id="facebook-pixel">Facebook Pixel (for Websites)</h2><p>This guide assumes you already have a Facebook Pixel installed. If not, see <a href="/docs/marketing-api/audiences-api/pixel">Using Marketing API with the Pixel</a>.</p><p>Make sure the pixel base code is already loaded when you fire an event. If you use a tag manager, make sure you include the tag that contains the pixel code on every page. The tag should appear before the tag that contains the pixel event code. Use the <a href="/docs/facebook-pixel/pixel-helper">Facebook Pixel Helper</a> to validate your pixel implementation.</p></span></div><h4 id="search-pixel-event">Search 像素事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// This sample assumes the Facebook pixel base code is already loaded fbq('track', 'Search', { // Fire the 'Search' event on the search results page // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE EMPTY // RECOMMENDED: set to 'flight' content_type: 'flight', // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_departure_date: '2018-12-12', // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_departure_date: '2018-12-19', // REQUIRED: use official IATA code of departure airport origin_airport: 'SFO', // REQUIRED: use official IATA code of destination airport destination_airport: 'JFK', // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_arrival_date: '2018-12-12', // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_arrival_date: '2018-12-20', // RECOMMENDED: number of adults on flight num_adults: 1, // RECOMMENDED: number of children on flight num_children: 0, // RECOMMENDED: number of infants num_infants: 0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' travel_class : 'economy', // RECOMMENDED: price for the flight // Use lowest price if you show multiple options on this page // Should not include cost of extras, such as seat selection, extra luggage price : 100, // RECOMMENDED: currency of the flight price // Must match currency of catalog currency: 'USD' });</pre><h4 id="viewcontent-pixel-event">ViewContent 像素事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// This sample assumes the FB Pixel base code is already loaded fbq('track', 'ViewContent', { // Fire the 'ViewContent' event when the user has selected the flight(s) // IF YOU DO NOT TO USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY // RECOMMENDED: set to 'flight' content_type: 'flight', // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_departure_date: '2018-12-12', // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_departure_date: '2018-12-19', // REQUIRED: use official IATA code of departure airport origin_airport: 'SFO', // REQUIRED: use official IATA code of destination airport destination_airport: 'JFK', // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_arrival_date: '2018-12-12', // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_arrival_date: '2018-12-20', // RECOMMENDED: number of adults on flight num_adults: 1, // RECOMMENDED: number of children on flight num_children: 0, // RECOMMENDED: number of infants num_infants: 0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' travel_class : 'economy' });</pre><h4 id="initiatecheckout-pixel-event">InitiateCheckout 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// Assumes FB Pixel base code already loaded fbq('track', 'InitiateCheckout', { // Fire the 'InitiateCheckout' event when the user enters the payment screen // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'flight' content_type: 'flight', // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_departure_date: '2018-12-12', // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_departure_date: '2018-12-19', // REQUIRED: use official IATA code of departure airport origin_airport: 'SFO', // REQUIRED: use official IATA code of destination airport destination_airport: 'JFK', // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_arrival_date: '2018-12-12', // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_arrival_date: '2018-12-20', // RECOMMENDED: number of adults on flight num_adults: 1, // RECOMMENDED: number of children on flight num_children: 0, // RECOMMENDED: number of infants num_infants: 0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' travel_class : 'economy' });</pre><h4 id="purchase-pixel-event">Purchase 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// Assumes FB Pixel base code already loaded fbq('track', 'Purchase', { // Fire the 'Purchase' event on the booking confirmed page // IF YOU DO NOT TO USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY // RECOMMENDED: set to 'flight' content_type: 'flight', // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_departure_date: '2018-12-12', // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_departure_date: '2018-12-19', // REQUIRED: use official IATA code of departure airport origin_airport: 'SFO', // REQUIRED: use official IATA code of destination airport destination_airport: 'JFK', // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD departing_arrival_date: '2018-12-12', // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD returning_arrival_date: '2018-12-20', // RECOMMENDED: number of adults on flight num_adults: 1, // RECOMMENDED: number of children on flight num_children: 0, // RECOMMENDED: number of infants num_infants: 0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' travel_class : 'economy', // REQUIRED: Currency of payment // Must match currency of catalog currency: 'USD', // Total payment amount: flight price + extras + payment charges etc value: 150 });</pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_7aa"><span><h2 id="android-app-events">Mobile App Events for Android</h2><p>This guide assumes you have the Facebook SDK implemented in your Android mobile app. If not, see the <a href="/docs/android">Android SDK</a>. If you use a measurement partner, make sure they pass required events to Facebook.</p></span></div><h4 id="search-android-event">Search Android 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">Bundle parameters = new Bundle(); // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'flight' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight"); // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_departure_date", "2018-12-12"); // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_departure_date", "2018-12-19"); // REQUIRED: use official IATA code of departure airport parameters.putString("fb_origin_airport", "SFO"); // REQUIRED: use official IATA code of destination airport parameters.putString("fb_destination_airport", "JFK"); // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_arrival_date", "2018-12-12"); // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_arrival_date", "2018-12-20"); // RECOMMENDED: number of adults on flight parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children on flight parameters.putInt("fb_num_children", 0); // RECOMMENDED: number of infants parameters.putInt("fb_num_infants", 0); // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' parameters.putString("fb_travel_class", "economy"); // RECOMMENDED: price for the flight // Use lowest price if you show multiple options on this page // Should not include cost of extras (seat selection, extra luggage etc) parameters.putFloat("fb_price", 100.00); // RECOMMENDED: currency of the flight price // Must match currency of catalog parameters.putString("fb_currency", "USD"); // Fire the 'Search' event on the search results page logger.logEvent( AppEventsConstants.EVENT_NAME_SEARCHED, parameters );</pre><h4 id="viewcontent-android-event">ViewContent Android 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">Bundle parameters = new Bundle(); // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY // RECOMMENDED: set to 'flight' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight"); // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_departure_date", "2018-12-12"); // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_departure_date", "2018-12-19"); // REQUIRED: use official IATA code of departure airport parameters.putString("fb_origin_airport", "SFO"); // REQUIRED: use official IATA code of destination airport parameters.putString("fb_destination_airport", "JFK"); // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_arrival_date", "2018-12-12"); // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_arrival_date", "2018-12-20"); // RECOMMENDED: number of adults on flight parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children on flight parameters.putInt("fb_num_children", 0); // RECOMMENDED: number of infants parameters.putInt("fb_num_infants", 0); // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' parameters.putString("fb_travel_class", "economy"); // Fire the 'ViewContent' event when the user has selected the flight logger.logEvent( AppEventsConstants.EVENT_NAME_VIEWED_CONTENT, parameters );</pre><h4 id="initiatedcheckout-android-event">InitiateCheckout Android 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">Bundle parameters = new Bundle(); // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY // RECOMMENDED: set to 'flight' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight"); // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_departure_date", "2018-12-12"); // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_departure_date", "2018-12-19"); // REQUIRED: use official IATA code of departure airport parameters.putString("fb_origin_airport", "SFO"); // REQUIRED: use official IATA code of destination airport parameters.putString("fb_destination_airport", "JFK"); // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_arrival_date", "2018-12-12"); // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_arrival_date", "2018-12-20"); // RECOMMENDED: number of adults on flight parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children on flight parameters.putInt("fb_num_children", 0); // RECOMMENDED: number of infants parameters.putInt("fb_num_infants", 0); // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' parameters.putString("fb_travel_class", "economy"); // Fire the 'InitiateCheckout' event when the user enters the payment screen logger.logEvent( AppEventsConstants.EVENT_NAME_INITIATED_CHECKOUT, parameters );</pre><h4 id="purchase-android-event">Purchase Android 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// REQUIRED: total value of booking BigDecimal purchaseAmount = BigDecimal.valueOf(1200); // REQUIRED: currency of booking Currency currency = Currency.getInstance("USD"); Bundle parameters = new Bundle(); // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'flight' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight"); // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_departure_date", "2018-12-12"); // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_departure_date", "2018-12-19"); // REQUIRED: use official IATA code of departure airport parameters.putString("fb_origin_airport", "SFO"); // REQUIRED: use official IATA code of destination airport parameters.putString("fb_destination_airport", "JFK"); // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_departing_arrival_date", "2018-12-12"); // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_returning_arrival_date", "2018-12-20"); // RECOMMENDED: number of adults on flight parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children on flight parameters.putInt("fb_num_children", 0); // RECOMMENDED: number of infants parameters.putInt("fb_num_infants", 0); // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' parameters.putString("fb_travel_class", "economy"); // Use the built-in SDK method when the booking is confirmed logger.logPurchase( purchaseAmount, currency, parameters );</pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_7aa"><span><h2 id="ios-app-events">iOS 版流動應用程式事件</h2><p>本指南假設您已在 iOS 流動應用程式內安裝 Facebook SDK。若您尚未安裝，請參考 <a href="/docs/ios">iOS SDK</a>。如果您有成效衡量合作夥伴，請務必要求他們傳送必要事件至 Facebook。</p></span></div><h4 id="search-ios-event">Search iOS 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// Fire the 'Search' event on the search results page [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameSearched // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY parameters:@{ // REQUIRED: DO NOT change this, must be set to 'flight' FBSDKAppEventParameterNameContentType : @"flight", // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_departure_date" : @"2018-12-12", // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_departure_date" : @"2018-12-19", // REQUIRED: use official IATA code of departure airport @"fb_origin_airport" : @"SFO", // REQUIRED: use official IATA code of destination airport @"fb_destination_airport" : @"JFK", // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_arrival_date" : @"2018-12-12", // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_arrival_date" : @"2018-12-20", // RECOMMENDED: number of adults on flight @"fb_num_adults" : @1, // RECOMMENDED: number of children on flight @"fb_num_children" : @0, // RECOMMENDED: number of infants @"fb_num_infants" : @0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' @"fb_travel_class" : @"economy", // RECOMMENDED: price for the flight // Use lowest price if you show multiple options on this page // Should not include cost of extras: seat selection, extra luggage etc @"fb_price" : @100.00, // RECOMMENDED: currency of the flight price // Must match currency of catalog @"fb_currency" : @"USD" } ];</pre><h4 id="viewcontent-ios-event">ViewContent iOS 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// Fire 'ViewContent' event when the user selects the flight [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameViewedContent // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY parameters:@{ // DO NOT change this, must be set to 'flight' FBSDKAppEventParameterNameContentType : @"flight", // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_departure_date" : @"2018-12-12", // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_departure_date" : @"2018-12-19", // REQUIRED: use official IATA code of departure airport @"fb_origin_airport" : @"SFO", // REQUIRED: use official IATA code of destination airport @"fb_destination_airport" : @"JFK", // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_arrival_date" : @"2018-12-12", // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_arrival_date" : @"2018-12-20", // RECOMMENDED: number of adults on flight @"fb_num_adults" : @1, // RECOMMENDED: number of children on flight @"fb_num_children" : @0, // RECOMMENDED: number of infants @"fb_num_infants" : @0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' @"fb_travel_class" : @"economy" } ];</pre><h4 id="initiatedcheckout-android-event">InitiateCheckout iOS 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// Fire 'InitiateCheckout' event when user reaches payment screen [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameInitiatedCheckout // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY parameters:@{ // REQUIRED: DO NOT change this, must be set to 'flight' FBSDKAppEventParameterNameContentType : @"flight", // HIGHLY RECOMMENDED: departure date // Allows you to target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_departure_date" : @"2018-12-12", // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_departure_date" : @"2018-12-19", // REQUIRED: use official IATA code of departure airport @"fb_origin_airport" : @"SFO", // REQUIRED: use official IATA code of destination airport @"fb_destination_airport" : @"JFK", // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_arrival_date" : @"2018-12-12", // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_arrival_date" : @"2018-12-20", // RECOMMENDED: number of adults on flight @"fb_num_adults" : @1, // RECOMMENDED: number of children on flight @"fb_num_children" : @0, // RECOMMENDED: number of infants @"fb_num_infants" : @0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' @"fb_travel_class" : @"economy" } ];</pre><h4 id="purchase-ios-event">Purchase iOS 事件</h4><pre class="_5s-8 prettyprint lang-code" style="">// Fire 'Purchase' event when the booking confirmed // REQUIRED: total value of booking [[FBSDKAppEvents shared] logPurchase:150 // REQUIRED: currency of booking currency:@"USD" // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY parameters:@{ // REQUIRED: DO NOT change this, must be set to 'flight' FBSDKAppEventParameterNameContentType : @"flight", // HIGHLY RECOMMENDED: departure date // Target people based on their travel dates, using a booking window // Improves the landing experience with travel dates filled in, using template tags // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_departure_date" : @"2018-12-12", // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_departure_date" : @"2018-12-19", // REQUIRED: use official IATA code of departure airport @"fb_origin_airport" : @"SFO", // REQUIRED: use official IATA code of destination airport @"fb_destination_airport" : @"JFK", // RECOMMENDED: arrival date of departure flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_departing_arrival_date" : @"2018-12-12", // RECOMMENDED: arrival date of return flight // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_returning_arrival_date" : @"2018-12-20", // RECOMMENDED: number of adults on flight @"fb_num_adults" : @1, // RECOMMENDED: number of children on flight @"fb_num_children" : @0, // RECOMMENDED: number of infants @"fb_num_infants" : @0, // RECOMMENDED: travel class // must be 'economy', 'premium', 'business' or 'first' @"fb_travel_class" : @"economy" } ];</pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="parameter-details">事件參數詳情</h2><p>流動裝置上的參數名稱會與 Facebook 像素的版本不同。名稱前方通常會加上 <code>fb_</code>，但也有例外，例如 <code>value</code> 對比 <code>_valueToSum</code>。</p><div class="_57-c"><table class="_4-ss _5k9x"><thead><th>參數名稱與類型</th><th>說明</th></thead><tbody class="_5m37" id="u_0_2_ae"><tr class="row_0"><td><p><code>content_type</code>（FB 像素）</p><p><code>fb_content_type</code>（應用程式事件）</p><p>類型：字串或字串[]</p></td><td><p><strong>建議採用</strong>。</p><p>必須是 <code>flight</code>。若結合其他的旅遊廣告產品（例如酒店），請改用 <code>'["flight", "hotel"]'</code>。</p></td></tr><tr class="row_1 _5m29"><td><p><code>departing_departure_date</code>（FB 像素）</p><p><code>fb_departing_departure_date</code>（應用程式事件）</p><p>類型：字串</p></td><td><p><strong>高度推薦</strong>。</p><p>出發行程的開始日期與時間。我們接受 <code>YYYYMMDD</code>、<code>YYYY-MM-DD</code>、<code>YYYY-MM-DDThh:mmTZD</code> 和 <code>YYYY-MM-DDThh:mm:ssTZD</code> 格式的日期。提供值後，您就可以在廣告中透過<a href="/docs/marketing-api/dynamic-ads-for-flights/template-tags">範本標籤</a>使用，並<a href="/docs/marketing-api/dynamic-ads-for-travel/audience-management">使用受眾的預訂時段</a>，依據他們的旅遊日期鎖定對象。</p><p>範例：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>20180623</code></div></li><li><div class="fcb"><code>2018-06-23</code></div></li><li><div class="fcb"><code>2017-06-23T15:30GMT</code></div></li><li><div class="fcb"><code>2017-06-23T15:30:00GMT</code></div></li></ul></td></tr><tr class="row_2"><td><p><code>returning_departure_date</code>（Facebook 像素）</p><p><code>fb_returning_departure_date</code>（應用程式事件）</p><p>類型：字串</p></td><td><p><strong>強烈建議</strong>用於來回行程。</p><p>回程行程的開始日期與時間。我們接受和 <code>departing_departure_date</code> 一樣的日期格式。提供值後，您就可以在廣告中透過<a href="/docs/marketing-api/dynamic-ads-for-flights/template-tags">範本標籤</a>使用，並<a href="/docs/marketing-api/dynamic-ads-for-travel/audience-management">使用受眾的預訂時段</a>，依據他們的旅遊日期鎖定對象。</p></td></tr><tr class="row_3 _5m29"><td><p><code>currency</code>（FB 像素）</p><p><code>fb_currency</code>（應用程式事件）</p><p>類型：字串</p></td><td><p><code>purchase</code> 的<strong>必要項目</strong>。</p><p><code>value</code> 使用的貨幣。使用 <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.iso.org%2Fiso-4217-currency-codes.html&h=AT1zJv0LsPHM_GFN_pmO8WDs9P47xXpgLRlee2YxwP-NG2uDo7O2J6uItfqTHS8wUhQdi9MgCCJlYV0H9lXbQTeR1IJzruiHwz7a9iVIhgfXWebDVO5n5xd1mnjL8FAiGjGB5ze0281FZQixGK3U_MiJTQ" rel="nofollow" target="_blank" data-lynx-mode="hover">ISO 4217 貨幣</a>格式來指定。</p><p>範例：<code>USD</code></p></td></tr><tr class="row_4"><td><p><code>value</code>（FB 像素）</p><p><code>_valueToSum</code>（應用程式事件）</p><p>類型：浮點</p></td><td><p><code>purchase</code> 的<strong>必要項目</strong>。</p><p>預訂的總金額。此數字用於量化此事件對於廣告客戶的價值。</p><p>範例：<code>155</code></p></td></tr><tr class="row_5 _5m29"><td><p><code>departing_arrival_date</code>（Facebook 像素）</p><p><code>fb_departing_arrival_date</code>（應用程式事件）</p><p>類型：字串</p></td><td><p>出發行程的目的地抵達日期與時間。使用與 <code>departing_departure_date</code> 一樣的日期格式。</p></td></tr><tr class="row_6"><td><p><code>returning_arrival_date</code>（Facebook 像素）</p><p><code>fb_returning_arrival_date</code>（應用程式事件）</p><p>類型：字串</p></td><td><p>回程行程的完成日期與時間。使用與 <code>departing_departure_date</code> 一樣的日期格式。</p></td></tr><tr class="row_7 _5m29"><td><p><code>destination_ids</code>（Facebook 像素）<code>fb_destination_ids</code>（應用程式事件）</p><p>類型：字串或字串[]</p></td><td><p>如果您有目的地目錄，您可以在該目錄中將一個或多個目的地連結特定的航班事件。舉例來說，連結特定的航線至附近的博物館與海灘，而這兩個景點都是目錄中的目的地。</p><p>範例：<code>'["dest2", "dest5", "dest8"]'</code></p></td></tr><tr class="row_8"><td><p><code>num_adults</code>（Facebook 像素）<code>fb_num_adults</code>（應用程式事件）</p><p>類型：字串</p></td><td><p>乘搭飛機的成人人數。提供值後，您就可以透過<a href="/docs/marketing-api/dynamic-ads-for-flights/template-tags">範本標籤</a>，將人數展示在廣告內。</p><p>範例：<code>2</code>。</p></td></tr><tr class="row_9 _5m29"><td><p><code>num_children</code>（Facebook 像素）</p><p><code>fb_num_children</code>（應用程式事件）</p><p>類型：整數</p></td><td><p>乘搭飛機的孩童人數。提供值後，您就可以透過<a href="/docs/marketing-api/dynamic-ads-for-flights/template-tags">範本標籤</a>，將人數展示在廣告內。</p><p>範例：<code>2</code>。</p></td></tr><tr class="row_10"><td><p><code>num_infants</code>（Facebook 像素）</p><p><code>fb_num_infants</code>（應用程式事件）</p><p>類型：整數</p></td><td><p>乘搭飛機的嬰兒人數。提供值後，您就可以透過<a href="/docs/marketing-api/dynamic-ads-for-flights/template-tags">範本標籤</a>，將人數展示在廣告內。</p><p>範例：<code>2</code>。</p></td></tr><tr class="row_11 _5m29"><td><p><code>price</code>（Facebook 像素）</p><p><code>fb_price</code>（應用程式事件）</p><p>類型：浮點</p></td><td><p>在選定航線與日期的搜尋結果中呈現的最低價格。僅限 <code>Search</code> 事件。</p><p>範例：<code>95</code></p></td></tr><tr class="row_12"><td><p><code>travel_class</code>（Facebook 像素）</p><p><code>fb_travel_class</code>（應用程式事件）</p><p>類型：字串</p></td><td><p>必須為 <code>economy</code>、<code>premium</code>、<code>business</code> 或 <code>first</code>。</p><p>範例：<code>economy</code>。</p></td></tr><tr class="row_13 _5m29"><td><p><code>user_score</code>（Facebook 像素）</p><p><code>fb_user_score</code>（應用程式事件）</p><p>類型：浮點</p></td><td><p>代表此潛在顧客對於廣告客戶的相對價值。</p><p>範例：<code>50</code></p></td></tr><tr class="row_14"><td><p><code>preferred_num_stops</code>（Facebook 像素）<code>fb_preferred_num_stops</code>（應用程式事件）</p><p>類型：整數</p></td><td><p>表示用戶搜尋的偏好中途停留站數。<code>0</code> 表示直達航班。</p><p>範例：<code>0</code></p></td></tr></tbody></table></div></div></div></div></span><div class="_4-u2 _57mb _1u44 _4-u8"><div class="_4-u3 _588p _4_k"><fb:like href="https://developers.facebook.com/docs/marketing-api/flight-ads/events/" layout="button_count" share="1"></fb:like></div></div><div id="developer_documentation_toolbar" data-referrer="developer_documentation_toolbar" data-click-area="toolbar"></div><script nonce="hiJVw2Zd"> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; 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