CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" lang="en" xml:lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.aboutads.info/news/","20141009034008","https://web.archive.org/","web","/_static/", "1412826008"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <title>DAA In the News | www.aboutads.info</title> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta http-equiv="x-dns-prefetch-control" content="on"/> <link rel="dns-prefetch" href="//web.archive.org/web/20141009034008/http://d3e7pinuxo31f0.cloudfront.net/"/> <link rel="shortcut icon" href="/web/20141009034008im_/http://www.aboutads.info/sites/default/files/aba_v1_favicon.png" type="image/x-icon"/>  <link type="text/css" rel="stylesheet" media="all" href="//web.archive.org/web/20141009034008cs_/http://d3e7pinuxo31f0.cloudfront.net/sites/default/files/css/cdn_css_http_29ba14580691f613063aa7a8827b441f.css"/>  <link type="text/css" rel="stylesheet" media="all" href="/web/20141009034008cs_/http://www.aboutads.info/sites/all/themes/fusion/fusion_core/css/grid16-960.css?o"/>     <link type="text/css" rel="stylesheet" media="all" href="/web/20141009034008cs_/http://www.aboutads.info/sites/all/themes/fusion/aba_v1/css/local.css?o"/>  <script type="text/javascript" src="//web.archive.org/web/20141009034008js_/http://d3e7pinuxo31f0.cloudfront.net/sites/default/files/js/js_68e3bfb52ed46e255f4790a4d4c9c19c.js"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script> </head> <body id="pid-news" class="not-front not-logged-in page-node node-type-page no-sidebars full-node layout-main-last sidebars-split font-size-12 grid-type-960 grid-width-16">  <div id="page" class="page"> <div id="page-inner" class="page-inner"> <div id="skip"> <a href="#main-content-area">Skip to Main Content Area</a> </div>   <div id="header-group-wrapper" class="header-group-wrapper full-width"> <div id="header-group" class="header-group row grid16-16"> <div id="header-group-inner" class="header-group-inner inner clearfix"> <?//php print theme('grid_block', theme('links', $secondary_links), 'secondary-menu'); ?> <div id="header-site-info" class="header-site-info block"> <div id="header-site-info-inner" class="header-site-info-inner inner"> <div id="logo"> <a href="/web/20141009034008/http://www.aboutads.info/" title="Home"><img src="/web/20141009034008im_/http://www.aboutads.info/sites/all/themes/fusion/aba_v1/logo.png" alt="Home"/></a> </div> <div id="site-name-wrapper" class="clearfix"> <span id="site-name"><a href="/web/20141009034008/http://www.aboutads.info/" title="Home">www.aboutads.info</a></span> </div> </div> </div> <h1 class="title">DAA In the News</h1> <div id="primary-menu" class="primary-menu block"> <div id="primary-menu-inner" class="primary-menu-inner inner clearfix"> <ul class="menu sf-menu"><li class="leaf first dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/home" title="THE SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING" id="dhtml_menu-861">Home</a></li> <li class="leaf dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/principles" title="" id="dhtml_menu-932">Principles</a></li> <li class="leaf dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/consumers" title="For Consumers" id="dhtml_menu-864">Consumers</a></li> <li class="leaf dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/participants" title="INFORMATION FOR INTERESTED COMPANIES" id="dhtml_menu-865">Companies</a></li> <li class="leaf dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/participating" title="" id="dhtml_menu-934">Participants</a></li> <li class="leaf dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/resources" title="" id="dhtml_menu-936">Resources</a></li> <li class="leaf dhtml-menu active-trail"><a href="/web/20141009034008/http://www.aboutads.info/news" title="" id="dhtml_menu-935" class="active">News & Media Resources</a></li> <li class="leaf dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/blog" title="Blog" id="dhtml_menu-961">Blog</a></li> <li class="leaf dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/enforcement" title="Enforcement of the Principles" id="dhtml_menu-114">Enforcement</a></li> <li class="leaf last dhtml-menu "><a href="/web/20141009034008/http://www.aboutads.info/contact-us" title="Contact Us" id="dhtml_menu-867">Contact</a></li> </ul></div> </div> </div> </div> </div>   <div id="main-wrapper" class="main-wrapper full-width"> <div id="main" class="main row grid16-16"> <div id="main-inner" class="main-inner inner clearfix">  <div id="main-group" class="main-group row nested grid16-16"> <div id="main-group-inner" class="main-group-inner inner"> <div id="main-content" class="main-content row nested"> <div id="main-content-inner" class="main-content-inner inner">  <div id="content-group" class="content-group row nested grid16-12"> <div id="content-group-inner" class="content-group-inner inner"> <div id="breadcrumbs" class="breadcrumbs block"> <div id="breadcrumbs-inner" class="breadcrumbs-inner inner clearfix"> <div class="breadcrumb"><a href="/web/20141009034008/http://www.aboutads.info/">Home</a></div></div> </div> <div id="content-region" class="content-region row nested"> <div id="content-region-inner" class="content-region-inner inner"> <a name="main-content-area" id="main-content-area"></a> <div id="content-inner" class="content-inner block"> <div id="content-inner-inner" class="content-inner-inner inner"> <div id="content-content" class="content-content"> <div id="node-98" class="node odd full-node node-type-page"> <div class="inner"> <div class="content clearfix"> <div class="field field-type-text field-field-common-subheader"> <div class="field-items"> <div class="field-item odd"> <p>DAA IN THE NEWS</p> </div> </div> </div> <div class="field field-type-text field-field-common-body"> <div class="field-items"> <div class="field-item odd"> <h2 class="rtecenter"> Recent Announcements</h2> <p class="rteleft"> </p> <h4> <span style="font-size:18px;"><strong>Digital Advertising Alliance Launches New Industry-Focused Website:</strong><em><strong> </strong>DigitalAdvertisingAlliance.org </em></span></h4> <p class="rteleft">NEW YORK – July 17, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, <a><em>www.digitaladvertisingalliance.org</em></a>, which builds on DAA’s commitment to educate the advertising industry about DAA’s established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices. <a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/digital-advertising-alliance-launches-new-industry-focused-website">[Read more.]</a></p> <h4 class="rtecenter"> <span style="color:#696969;">__________________________</span></h4> <h4>  </h4> <h4> <span style="font-size:18px;"><strong>Digital Advertising Alliance to Preview<br/> Mobile Choice Tools at Annual Summit</strong></span></h4> <p class="rteleft">SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall. The preview of both the DAA mobile choice app and the DAA mobile-optimized choice page – which will allow users to determine how and whether they receive relevant advertising on their mobile devices – sets the stage for a full schedule of panels and keynotes exploring the conference theme of “Protecting Innovation and Consumer Value through Transparency and Control”. Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection will give the luncheon policymaker keynote. [<a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/digital-advertising-alliance-preview-mobile-choice-tools-annual-summit">Read more.</a>]</p> <p class="rtecenter"><span style="color:#696969;">__________________________</span><br/>  </p> <h4> <span style="font-size:18px;"><strong>New Creative Guidelines for DAA Icon Placement on Mobile Devices Extend Consistent Enhanced Transparency for Consumers</strong></span></h4> <p class="rteleft">NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets. For the advertising ecosystem, today’s announcement standardizes the provision of the DAA Icon, which enables the presentation of information relevant to the use and collection of data as prescribed by the <a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/principles">DAA Principles</a>. The <a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/resource/Ad_Marker_Guidelines_Mobile.pdf">Ad Marker Implementation Guidelines for Mobile</a> provides detailed guidance to advertisers for how the icon should be displayed on touch-screens. The Guidelines represent the next major step of the DAA program into the mobile environment; building on a process that began last July when the DAA directed all interest-based advertisers on how to implement <a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/DAA_Mobile_Guidance.pdf">DAA self-regulatory principles in mobile environments</a>. [<a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/new-creative-guidelines-daa-icon-placement-mobile-devices-extend-consistent-enhanced-transparency-co">Read more.</a>]</p> <p class="rteleft"><strong>More on the Implementation Guidelines from the DAA’s Founding Associations  </strong><a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/advertising-leaders-endorse-interest-based-ad-marker-specifications-mobile-environments" target="_blank">https://www.aboutads.info/<wbr/>advertising-leaders-endorse-<wbr/>interest-based-ad-marker-<wbr/>specifications-mobile-<wbr/>environments</wbr></wbr></wbr></wbr></a></p> <p class="rtecenter">__________________________</p> <p class="rtecenter"> </p> <h4> <span style="font-size:18px;"><strong>Study: Online Ad Value Spikes<br/> When Data is Used to Boost Relevance</strong></span></h4> <p class="rteleft">WASHINGTON –- February 10, 2014 –- Online advertising that uses cookie technology to increase relevance by leveraging consumers’ information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers, consumers and policy makers. The study, conducted on behalf of the Digital Advertising Alliance (DAA), found that availability of cookies to facilitate information transfer increases the average impression price paid by advertisers by 60 percent to 200 percent.  Additionally, ads for which cookie-related information was available sold for three-to-seven times higher than ads without cookies. The full study is available at <a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/resource/fullvalueinfostudy.pdf">http://www.aboutads.info/resource/fullvalueinfostudy.pdf</a> . [<a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/study-online-ad-value-spikes-when-data-used-boost-relevance">Read more</a>.]</p> <p class="rtecenter"><strong>______________________________________</strong><br/>  </p> <h4> <span style="font-size:18px;"><strong>Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation</strong></span></h4> <p class="rteleft">WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA). More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection. Additionally, more than 73 percent of users polled said they’d feel more comfortable with interest-based ads if they knew they had access to the protections that the DAA currently provides (opt out, limitations on data collection, third-party enforcement), according to the survey, which polled 1004 U.S. adults. Full results of the survey are available at <a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/ZogbyDAAOct13PollResults.pdf">http://www.aboutads.info/ZogbyDAAOct13PollResults.pdf</a>  <a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/http%3A/%252Fwww.aboutads.info/newsrelease/ZogbyDAAOct13PollResults.pdf%20">[Read more.]</a></p> <h4 class="rtecenter"> ___________________________<br/>  </h4> <h4> <span style="font-size:18px;"><strong>Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments</strong></span></h4> <p class="rteleft">WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. The new DAA guidance for the first time advises advertisers, agencies, media, and technology companies how to provide consumers the ability to see and exercise control over the use of cross-app, personal directory, and precise location data in mobile apps. This enforceable guidance reflects the reality that companies and brands engage with their customers on a variety of platforms, including mobile, and explains how the DAA’s program applies consistently across channels to certain data practices that may occur on mobile or other devices. A key provided benefit is enhanced consumer transparency for the collection of data across different mobile apps.  A full copy of the Mobile Guidance is posted here: <a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/DAA_Mobile_Guidance.pdf" target="_blank">http://www.aboutads.info/DAA_Mobile_Guidance.pdf</a>   (<a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/daa-announces-mobile-guidance-self-regulatory-principles">Read more.</a>)</p> <h4 class="rtecenter"> <strong>______________________________</strong><br/>  </h4> <h4> <span style="font-size:18px;"><strong>Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement</strong></span><br/>  </h4> <p class="rteleft">NEW YORK and WASHINGTON -- July 16, 2013 -- The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today on the W3C's recent announcement regarding Do Not Track negotiations. (<a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/leading-advertising-and-marketing-industry-groups-react-w3c-do-not-track-announcement">Read more.</a>)</p> <h4 class="rtecenter"> <strong>______________________________</strong></h4> <p> </p> <h4> <span style="font-size:18px;"><strong>DAA Warns that Mozilla Decision Threatens Diverse, Free Internet Content</strong></span></h4> <p> </p> <p class="rteleft">WASHINGTON – June 20, 2013 – Mozilla’s decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today (June 20, 2013).  (<a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/daa-warns-mozilla-decision-threatens-diverse-free-internet-content">Read more</a>.)</p> <h4 class="rtecenter"> <strong>______________________________</strong></h4> <p> </p> <h4> <span style="font-size:18px;"><strong>First Annual DAA Summit to Showcase Value of Self-Regulation</strong></span></h4> <p class="rteleft">Technology and policy leaders from around the world today (June 5, 2013) will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online. (<a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/DAAFirstAnnualSummitAnnouncement">Read more</a>.)</p> <h4 class="rtecenter"> <strong>______________________________</strong></h4> <h4>  </h4> <h4> <span style="font-size:18px;"><strong>DAA to Senate: For Consumer Choice,<br/> Build on What is Already Working</strong></span></h4> <p class="rteleft">Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation. DAA, which administers a rigorous, nationwide self-regulatory program that provides consumers with choice and control over how and whether they receive interest-based online ads, was invited to testify on the development of voluntary consumer choice mechanisms. The Commerce Committee is currently considering “Do Not Track” legislation that would have far-reaching implications for interest-based advertising, responsible online data collection and the future of ad-supported Internet content. A copy of DAA’s testimony is available at:</p> <p><a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/resource/4.23.13_DAA_Testimony.pdf">http://www.aboutads.info/resource/4.23.13_DAA_Testimony.pdf</a></p> <h4 class="rtecenter"> <strong>______________________________</strong></h4> <h4>  </h4> <h4> <span style="font-size:18px;"><strong>New U.S. Poll Finds Americans Understand and Appreciate<br/> Value of Ad-Funded Internet & Tailored Ads</strong></span></h4> <div>  </div> <div> Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads In addition to strongly supporting Internet advertising in general, poll respondents were highly receptive to the interest-based advertising that lies at the heart of the DAA’s mission. Nearly 70 percent of respondents indicated that they’d like at least some ads tailored directly to their interests, compared to only 16 percent who preferred to only see generic ads for products and services. Zogby Analytics conducted the poll of 1,000 US adults (<a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/DAA-Zogby-Poll">Read More</a>).</div> <h4 class="rtecenter"> <strong>______________________________</strong><br/>  </h4> <h5 class="rtecenter"> In the News</h5> <div> <p> </p> <p class="rteleft"><strong>"</strong><strong>HOW TO TAKE CONTROL OF YOUR ONLINE ADVERTISING PROFILE"</strong><br/> <em>(Al Jazeera English, September 22, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://america.aljazeera.com/articles/2014/9/22/controlling-onlineadvertising.html">http://america.aljazeera.com/articles/2014/9/22/controlling-onlineadvertising.html</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"7 THINGS THAT YOU NEED FOR DELIVERING A PERFECT MOBILE VIDEO AD EXPERIENCE"</strong><br/> <em>(iMediaConnection, September 15, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://blogs.imediaconnection.com/blog/2014/09/15/7-things-that-you-need-for-delivering-a-perfect-mobile-video-ad-experience/">http://blogs.imediaconnection.com/blog/2014/09/15/7-things-that-you-need-for-delivering-a-perfect-mobile-video-ad-experience/</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"WHERE YOUR PERSONAL DATA GOES WHEN YOU'RE NOT LOOKING"</strong><br/> <em>(Computerworld, August 5, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.computerworld.com/s/article/9250056/Where_your_personal_data_goes_when_you_re_not_looking">http://www.computerworld.com/s/article/9250056/Where_your_personal_data_goes_when_you_re_not_looking</a></p> <p>  </p> <p class="rteleft"><strong>"DIGITAL ADVERTISING ALLIANCE LAUNCHES INDUSTRY EDUCATION WEBSITE"</strong><br/> <em>(Mediacaster, July 23, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediacastermagazine.com/news/digital-advertising-alliance-launches-industry-awareness-website/1003170365">http://www.mediacastermagazine.com/news/digital-advertising-alliance-launches-industry-awareness-website/1003170365/</a></p> <p>  </p> <p class="rteleft"><strong>"DIGITAL AD ALLIANCE BOSS: WE CAN POLICE OURSELVES"</strong><br/> <em>(CMS Market Wire, June 30, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.cmswire.com/cms/digital-marketing/digital-ad-alliance-boss-we-can-police-ourselves-025725.php">http://www.cmswire.com/cms/digital-marketing/digital-ad-alliance-boss-we-can-police-ourselves-025725.php</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"FED REGULATOR TELLS MARKETERS: BE CAREFUL WITH DATA COLLECTION"</strong><br/> <em>(CMS Wire, June 27, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.cmswire.com/cms/digital-marketing/fed-regulator-tells-marketers-be-careful-with-data-collection-025704.php">http://www.cmswire.com/cms/digital-marketing/fed-regulator-tells-marketers-be-careful-with-data-collection-025704.php</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"TRADE GROUP PREVIEWS APPS TO GIVE MOBILE USERS CHOICE ON ADS"</strong><br/> <em>(PC World, June 26, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.pcworld.com/article/2388960/trade-group-previews-apps-to-give-mobile-users-choice-on-ads.html">http://www.pcworld.com/article/2388960/trade-group-previews-apps-to-give-mobile-users-choice-on-ads.html</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"DIGITAL ADVERTISING ALLIANCE ADDS MOBILE PRIVACY CONTROLS"</strong><br/> <em>(AdExchanger, June 26, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adexchanger.com/ad-exchange-news/digital-advertising-alliance-adds-mobile-privacy-controls/">http://www.adexchanger.com/ad-exchange-news/digital-advertising-alliance-adds-mobile-privacy-controls/</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY APP"</strong><br/> <em>(MediaPost, June 26, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/228874/digital-advertising-alliance-unveils-mobile-privac.html">http://www.mediapost.com/publications/article/228874/digital-advertising-alliance-unveils-mobile-privac.html</a></p> <p class="rteleft"> </p> <p class="rteleft"> <strong>"TRADE GROUP BRINGS ONLINE AD PRIVACY TOOL TO MOBILE"</strong><br/> <em>(Ad Age, June 26, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/privacy-and-regulation/trade-group-brings-online-ad-privacy-tool-mobile/293901/">http://adage.com/article/privacy-and-regulation/trade-group-brings-online-ad-privacy-tool-mobile/293901/</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"AD INDUSTRY URGES WEB STANDARDS GROUP TO ABANDON DO-NOT-TRACK EFFORT"</strong><br/> <em>(MediaPost, June 19, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/228399/ad-industry-urges-web-standards-group-to-abandon-d.html">www.mediapost.com/publications/article/228399/ad-industry-urges-web-standards-group-to-abandon-d.html</a><br/>  </p> <p class="rteleft"> </p><p> <strong>"WILL GEOLOCATION BILL JUST STOP STALKERS, OR STYMIE MOBILE INNOVATION?"</strong><br/> <em>(IAPP The Privacy Advisor, June 5, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/https://www.privacyassociation.org/publications/will_geolocation_bill_just_stop_stalkers_or_stymie_mobile_innovation">https://www.privacyassociation.org/publications/will_geolocation_bill_just_stop_stalkers_or_stymie_mobile_innovation</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"US SENATE CONSIDERS BAN ON 'STALKING APPS'"</strong><br/> <em>(Financial Times, June 4, 2014 - Subscription Required)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.ft.com/cms/s/0/7a2cd374-ec2b-11e3-a9e3-00144feabdc0.html#axzz33nH0yLg0" target="_blank">http://www.ft.com/cms/s/0/<wbr/>7a2cd374-ec2b-11e3-a9e3-<wbr/>00144feabdc0.html#<wbr/>axzz33nH0yLg0</wbr></wbr></wbr></a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"FRANKEN: 'STALKING APPS MUST BE SHUT DOWN'"</strong><br/> <em>(The Hill, June 4, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://thehill.com/policy/technology/208322-franken-stalking-apps-must-be-shut-down">http://thehill.com/policy/technology/208322-franken-stalking-apps-must-be-shut-down</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"NTIA LEADS PRIVACY BILL OF RIGHTS REVIEW IN LIGHT OF 'BIG DATA' PUSH"</strong><br/> <em>(Bloomberg BNA, June 4, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.bna.com/ntia-leads-privacy-n17179891045/">http://www.bna.com/ntia-leads-privacy-n17179891045/</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"LIST BROKERS ARE DATA BROKERS, SAYS FTC"</strong><br/> <em>(Direct Marketing News, May 28, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.dmnews.com/list-brokers-are-data-brokers-says-ftc/article/348775/">http://www.dmnews.com/list-brokers-are-data-brokers-says-ftc/article/348775/?</a></p> <p class="rteleft"> </p> <p class="rteleft"><strong>"FTC CHAIR EDITH RAMIREZ FIGHTS FOR DATA SECURITY AND PRIVACY RIGHTS"</strong><br/> <em>(Adweek, May 27, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/television/ftc-chair-edith-ramirez-fights-data-security-and-privacy-rights-157930">http://www.adweek.com/news/television/ftc-chair-edith-ramirez-fights-data-security-and-privacy-rights-157930</a><br/>  </p> <p class="rteleft"><strong>"WHY WE NEED BEHAVIORAL ADS FOR DIGITAL DIVERSITY"</strong><br/> <em>(Advertising Age, May 6, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/guest-columnists/behavioral-ads-digital-diversity/292946/">http://adage.com/article/guest-columnists/behavioral-ads-digital-diversity/292946/</a></p> <p> </p> <p><strong>"WHITE HOUSE REPORT ON BIG DATA AND PRIVACY LARGELY DUCKS SURVEILLANCE ISSUE"</strong><br/> <em>(Adweek, May 1, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/white-house-report-big-data-and-privacy-largely-ducks-surveillance-issue-157408">http://www.adweek.com/news/technology/white-house-report-big-data-and-privacy-largely-ducks-surveillance-issue-157408</a></p> <p> </p> <p><strong>"W.H. 'BIG DATA' REVIEW SPOTLIGHTS PRIVACY DEBATE"</strong><br/> <em>(Politico, May 1, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.politico.com/story/2014/05/white-house-big-data-reveiew-106241.html">http://www.politico.com/story/2014/05/white-house-big-data-reveiew-106241.html</a></p> <p> </p> <p><strong>"AD INDUSTRY WILL SOON UNVEIL A DO NOT TRACK BROWSER SOLUTION"</strong><br/> <em>(Adweek, April 29, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/ad-industry-will-soon-unveil-do-not-track-browser-solution-157356">http://www.adweek.com/news/technology/ad-industry-will-soon-unveil-do-not-track-browser-solution-157356</a></p> <p> </p> <p><strong>"A PRIVACY CALL-TO-ACTION FOR THE DATA INDUSTRY"</strong><br/> <em>(Advertising Age, April 8, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/privacy-and-regulation/a-privacy-call-action-data-industry/292464/">http://adage.com/article/privacy-and-regulation/a-privacy-call-action-data-industry/292464/</a></p> <p> </p> <p><strong>"DAA CREATIVE GUIDELINES AIM FOR CONSISTENT PRIVACY EXPERIENCES ON MOBILE"</strong><br/> <em>(Mobile Marketer, April 7, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mobilemarketer.com/cms/news/legal-privacy/17525.html">http://www.mobilemarketer.com/cms/news/legal-privacy/17525.html</a><br/>  </p> <p><strong>"DAA ISSUES SPECS FOR ADCHOICES ICON IN MOBILE"</strong><br/> <em>(MediaPost Mobile Marketing Daily, April 7, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/223122/daa-issues-specs-for-adchoices-icon-in-mobile.html">http://www.mediapost.com/publications/article/223122/daa-issues-specs-for-adchoices-icon-in-mobile.html</a><br/>  </p> <p><strong>"THE DIGITAL ADVERTISING ALLIANCE RELEASES  NEW GUIDELINES FOR MOBILE ICON USE"</strong><br/> <em>(Marketing Pilgrim, April 7, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.marketingpilgrim.com/2014/04/the-digital-advertising-alliance-releases-new-guidelines-for-mobile-icon-use.html">http://www.marketingpilgrim.com/2014/04/the-digital-advertising-alliance-releases-new-guidelines-for-mobile-icon-use.html</a></p> <p> </p> <p><strong>"HERE'S HOW THAT LITTLE BLUE AD MARKER SHOULD APPEAR IN MOBILE ADS"</strong><br/> <em>(Adweek, April 7, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/heres-how-little-blue-ad-marker-should-appear-mobile-ads-156813">http://www.adweek.com/news/technology/heres-how-little-blue-ad-marker-should-appear-mobile-ads-156813#</a></p> <p> </p> <p><strong>"EVERY DAY SHOULD BE #MOBILEMARKETINGDAY"</strong><br/> <em>(Direct Marketing Association Advance Blog, March 14, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://thedma.org/events/every-day-should-be-mobilemarketingday/">http://thedma.org/events/every-day-should-be-mobilemarketingday/</a></p> <p> </p> <p><strong>"VENABLE ATTORNEY CLAIMS MARKETERS MUST BALANCE PRIVACY CONCERNS WITH CONSUMER NEEDS"</strong><br/> <em>(Mobile Marketer, March 14, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mobilemarketer.com/cms/news/legal-privacy/17380.html">http://www.mobilemarketer.com/cms/news/legal-privacy/17380.html</a></p> <p>  </p> <p> <strong>"MEET YUANYUAN PAO, BLUEKAI'S 20-SOMETHING DATA CRUNCHER"</strong><br/> <em>(Advertising Age, March 4, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/datadriven-marketing/meet-bluekai-s-20-data-cruncher/291953/">http://adage.com/article/datadriven-marketing/meet-bluekai-s-20-data-cruncher/291953/ </a></p> <p> </p> <p> <strong>"THE POWER OF INFORMATION IN ADVERTISING"</strong><br/> <em>(Marketing Land, February 24, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://marketingland.com/power-information-advertising-74348">http://marketingland.com/power-information-advertising-74348</a></p> <p> </p> <p><strong>"WORKING TO STOP THOSE ADVERTISING ANNOYANCES - FREE WAYS TO STOP UNWANTED ADS, PHONE CALLS AND MAIL"</strong><br/> <em>(The New York Times, February 22, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.nytimes.com/2014/02/22/your-money/free-ways-to-stop-unwanted-ads-phone-calls-and-mail.html">http://www.nytimes.com/2014/02/22/your-money/free-ways-to-stop-unwanted-ads-phone-calls-and-mail.html?</a></p> <p> </p> <p><strong>"IF THE COOKIE CRUMBLES, SO WILL ADVERTISING REVENUES"</strong><br/> <em>(Direct Marketing News, February 11, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.dmnews.com/if-the-cookie-crumbles-so-will-ad-revenues/article/333592/">http://www.dmnews.com/if-the-cookie-crumbles-so-will-ad-revenues/article/333592/</a></p> <p> </p> <p><strong>"TRACKING DATA BOOSTS CPMs ON AD EXCHANGES"</strong><br/> <em>(MediaPost, February 10, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/219093/tracking-data-boosts-cpms-on-ad-exchanges.html">http://www.mediapost.com/publications/article/219093/tracking-data-boosts-cpms-on-ad-exchanges.html</a></p> <p> </p> <p><strong>"STUDY: INTEREST-BASED ADS ARE THE WORKHORSE OF THE INTERNET"</strong><br/> <em>(Adweek, February 10, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/study-interest-based-ads-are-workhorse-internet-155616">http://www.adweek.com/news/technology/study-interest-based-ads-are-workhorse-internet-155616</a><br/>  </p> <p><strong>"DAA'S LOU MASTRIA SHEDS LIGHT ON UPCOMING MOBILE AD CHOICES TOOL"</strong><br/> <em>(AdExchanger, January 14, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adexchanger.com/mobile/daas-lou-mastria-sheds-light-on-upcoming-mobile-ad-choices-tool/">http://www.adexchanger.com/mobile/daas-lou-mastria-sheds-light-on-upcoming-mobile-ad-choices-tool/</a></p> <p> </p> <p> <strong>"ONLINE BEHAVIORAL VIDEO AND DISPLAY -- TREADING A FINE LINE"</strong><br/> <em>(ReelSEO, January 7, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.reelseo.com/online-behavioral-advertising/">http://www.reelseo.com/online-behavioral-advertising/</a></p> <p> </p> <p><strong>"THREE BIG PRIVACY CHANGES TO PLAN FOR IN 2014"</strong><br/> <em>(Advertising Age, January 3, 2014)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/datadriven-marketing/big-privacy-plan-2014/290885/">http://adage.com/article/datadriven-marketing/big-privacy-plan-2014/290885/</a></p> <p> </p> <p><strong>"2013: THE YEAR IN REVIEW AND A LOOK AHEAD FOR MOBILE"</strong><br/> <em>(MediaPost, December 16, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/215566/2013-the-year-in-review-and-a-look-ahead-for-mobi.html">http://www.mediapost.com/publications/article/215566/2013-the-year-in-review-and-a-look-ahead-for-mobi.html</a></p> <p> </p> <p><strong>"FREE FIREFOX ADD-ON GRAPHS THE TRACKERS"</strong><br/> <em>(CNET, November, 27, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://howto.cnet.com/8301-11310_39-57613958-285/free-firefox-add-on-graphs-the-trackers/">http://howto.cnet.com/8301-11310_39-57613958-285/free-firefox-add-on-graphs-the-trackers/</a></p> <p> </p> <p><strong>"INTERNET USERS STRONGLY FAVOR INTEREST-BASED ADVERTISING, VALUE TOOLS TO MAKE CHOICES OVER THEIR INTERNET EXPERIENCE"</strong><br/> <em>(Association of National Advertisers, Regulation Rumblings, November 5, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.ana.net/blogs/show/id/28194">http://www.ana.net/blogs/show/id/28194</a></p> <p> </p> <p><strong>"USERS MORE LIKELY TO CLICK ON ADS WITH ADCHOICES ICON"</strong><br/> <em>(Adweek, November 5, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/users-more-likely-click-ads-adchoices-icon-153617">http://www.adweek.com/news/technology/users-more-likely-click-ads-adchoices-icon-153617</a></p> <p> </p> <p><strong>"DIGITAL ADVERTISING ALLIANCE ARGUES ONLINE PRIVACY IS ALL ABOUT CHOICE"</strong><br/> <em>(ComputerWorld, November 5, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://news.idg.no/cw/art.cfm?id=98510405-9DA6-C4CE-99D846BA7A84E81A">http://news.idg.no/cw/art.cfm?id=98510405-9DA6-C4CE-99D846BA7A84E81A</a><br/>  </p> <p><strong>"THE DEVIL YOU KNOW: STUDY SAYS THAT PEOPLE ARE MORE LIKELY TO CLICK ON ADS IF THEY KNOW WHY THEY'RE SEEING THEM"</strong><br/> <em>(PandoDaily, November 5, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://pandodaily.com/2013/11/05/the-devil-you-know-study-says-that-people-are-more-likely-to-click-on-ads-if-they-know-why-theyre-seeing-them/">http://pandodaily.com/2013/11/05/the-devil-you-know-study-says-that-people-are-more-likely-to-click-on-ads-if-they-know-why-theyre-seeing-them/</a></p> <p> </p> <p><strong>"AD TRADE GROUP TOUTS SELF-REGULATORY PRINCIPLES"</strong><br/> <em>(MediaPost, November 5, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/212712/ad-trade-group-touts-self-regulatory-principles.html">http://www.mediapost.com/publications/article/212712/ad-trade-group-touts-self-regulatory-principles.html</a></p> <p> </p> <p><strong>"STUDY: INTERNET USERS WON'T VISIT FREE SITES IS A FEE IS ADDED"</strong><br/> <em>(Direct Marketing Association's DMA Advance Blog, November 5, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://blog.thedma.org/2013/11/05/study-internet-users-wont-visit-free-sites-if-a-fee-is-added/">http://blog.thedma.org/2013/11/05/study-internet-users-wont-visit-free-sites-if-a-fee-is-added/</a></p> <p> </p> <p> <strong>"DAA TO CONVENE NEW DO NOT TRACK GROUP"</strong><br/> <em>(Adweek, October 9, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/daa-convene-new-do-not-track-group-153023">http://www.adweek.com/news/technology/daa-convene-new-do-not-track-group-153023</a></p> <p> </p> <p><strong>"</strong><strong>AD GROUPS DEVELOPING STANDARD OPT-OUT TECHNOLOGY"</strong><br/> <em>(San Francisco Chronicle, October 4, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.sfgate.com/technology/dotcommentary/article/Ad-groups-developing-standard-opt-out-technology-4870380.php">http://www.sfgate.com/technology/dotcommentary/article/Ad-groups-developing-standard-opt-out-technology-4870380.php</a></p> <p> </p> <p><strong>"BEYOND THE COOKIE: DIGITAL ADVERTISING AND PRIVACY IN THE CROSS-SCREEN AGE"</strong><br/> <em>(The Guardian, September 25, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.theguardian.com/media-network/media-network-blog/2013/sep/25/cookie-digital-advertising-privacy-screens">http://www.theguardian.com/media-network/media-network-blog/2013/sep/25/cookie-digital-advertising-privacy-screens</a></p> <p> </p> <p> <strong>"DO-NOT-TRACK ON THE ROPES AS AD INDUSTRY DITCHES W3C"</strong><br/> <em>(Advertising Age, September 17, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/privacy-and-regulation/ad-industry-ditches-track-group/244200/">http://adage.com/article/<wbr/>privacy-and-regulation/ad-<wbr/>industry-ditches-track-group/<wbr/>244200/</wbr></wbr></wbr></a></p> <p> </p> <p></p> <p><strong>DIGITAL ADVERTISING ALLIANCE EXITS DO NOT TRACK GROUP"</strong><br/> <em>(Adweek, September 17, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/digital-advertising-alliance-exits-do-not-track-group-152475">http://www.adweek.com/news/technology/digital-advertising-alliance-exits-do-not-track-group-152475</a></p> <p>  </p> <p> <strong>"PRIVACY THAT KEEPS PACE WITH TECHNOLOGY AS SELF-REGULATION GOES MOBILE"</strong></p> <p><em>(Mobile Marketer, September 9, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mobilemarketer.com/cms/opinion/columns/16113.html">http://www.mobilemarketer.com/cms/opinion/columns/16113.html</a></p> <p> </p> <p><strong>"USA: DAA MOBILE PRIVACY GUIDANCE SETS DIRECTION FOR ONLINE ADVERTISERS"</strong><br/> <em>(Data Guidance, August 15, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://dataguidance.com/news.asp?id=2095">http://dataguidance.com/news.asp?id=2095</a></p> <p> </p> <p><strong>"MOZILLA'S DECISION TO BLOCK COOKIES HARMS MORE THAN JUST ADVERTISERS"</strong><br/> <em>(Adweek, August 8, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/mozilla-decision-harms-more-just-advertisers-151696">http://www.adweek.com/news/technology/mozilla-decision-harms-more-just-advertisers-151696</a></p> <p> </p> <p><strong>"DON'T LET THE THIRD-PARTY COOKIE CRUMBLE"</strong><br/> <em>(The Hill, August 6, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://thehill.com/blogs/congress-blog/technology/315595-dont-let-the-third-party-cookie-crumble">http://thehill.com/blogs/congress-blog/technology/315595-dont-let-the-third-party-cookie-crumble</a></p> <p> </p> <p><strong>"THE YEAR OF (MOBILE) PRIVACY"</strong><br/> <em>(ClickZ, July 31, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.clickz.com/clickz/column/2285823/the-year-of-mobile-privacy">http://www.clickz.com/clickz/column/2285823/the-year-of-mobile-privacy?</a><br/>  </p> <p><strong>"DO NOT TRACK OPT-OUT OPTION COMING TO MOBILE BROWSERS"</strong><br/> <em>(</em><em>CNET, July 24, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://news.cnet.com/8301-1023_3-57595191-93/do-not-track-opt-out-icon-coming-to-mobile-browsers/">http://news.cnet.com/8301-1023_3-57595191-93/do-not-track-opt-out-icon-coming-to-mobile-browsers/</a><br/>  </p> <p><strong>"DIGITAL ADVERTISING ALLIANCE ISSUES MOBILE PRIVACY RULES"</strong><br/> <em>(MediaPost, July 24, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/205236/digital-advertising-alliance-issues-mobile-privacy.html#axzz2ZymcjV6d">http://www.mediapost.com/publications/article/205236/digital-advertising-alliance-issues-mobile-privacy.html#axzz2ZymcjV6d</a></p> <p> </p> <p><strong>"CONSUMERS WILL SOON BE ABLE TO OPT OUT OF TARGETED MOBILE ADS"</strong><br/> <em>(Adweek, July 24, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/ad-industry-expands-privacy-self-regulation-mobile-151386">http://www.adweek.com/news/technology/ad-industry-expands-privacy-self-regulation-mobile-151386</a><br/>  </p> <p><strong>"</strong><strong>AD INDUSRY GROUPS INTRO NEW RULES FOR MOBILE DATA COLLECTION"</strong><br/> <em>(Advertising Age, July 24, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/privacy-and-regulation/ad-industry-groups-intro-rules-mobile-data-collection/243261/">http://adage.com/article/privacy-and-regulation/ad-industry-groups-intro-rules-mobile-data-collection/243261/</a><br/>  </p> <p> <strong>"DIGITAL ADVERTISING ALLIANCE UNVEILS PROGRAM TO PROVIDE CONSUMER PRIVACY CONTROLS IN MOBILE ENVIRONMENTS"</strong><br/> <em>(BWW Geek's World, July 24, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://geeks.broadwayworld.com/article/Digital-Advertising-Alliance-Unveils-Program-to-Provide-Consumer-Privacy-Controls-in-Mobile-Environments-20130724">http://geeks.broadwayworld.com/article/Digital-Advertising-Alliance-Unveils-Program-to-Provide-Consumer-Privacy-Controls-in-Mobile-Environments-20130724</a><br/> <span id="sasText" style="left: -9999px; top: 0px; position: fixed;">tal Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in <a href="https://web.archive.org/web/20141009034008/http://geeks.broadwayworld.com/topic/Mobile">Mobile</a> Environments</span></p> <p id="credit"><span id="sasText" style="left: -9999px; top: 0px; position: fixed;">ead more about <a href="https://web.archive.org/web/20141009034008/http://geeks.broadwayworld.com/article/Digital-Advertising-Alliance-Unveils-Program-to-Provide-Consumer-Privacy-Controls-in-Mobile-Environments-20130724">Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments - BWWGeeksWorld</a> by <a href="https://web.archive.org/web/20141009034008/http://geeks.broadwayworld.com/">geeks.broadwayworld.</a></span></p> <p id="credit"><noscript><img src="http://b.scorecardresearch.com/p?c1=2&c2=15715725&cv=2.0&cj=1"/> </noscript><span id="sasText" style="left: -9999px; top: 0px; position: fixed;">Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in <a href="https://web.archive.org/web/20141009034008/http://geeks.broadwayworld.com/topic/Mobile">Mobile</a> En</span><br/> <span id="sasText" style="left: -9999px; top: 0px; position: fixed;">Read more about <a href="https://web.archive.org/web/20141009034008/http://geeks.broadwayworld.com/article/Digital-Advertising-Alliance-Unveils-Program-to-Provide-Consumer-Privacy-Controls-in-Mobile-Environments-20130724">Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments - BWWGeeksWorld</a> by <a href="https://web.archive.org/web/20141009034008/http://geeks.broadwayworld.com/">geeks.broadwayworld.com</a></span></p> <p><strong>TURMOIL SURFACES IN THE DO NOT TRACK GROUP - PROCESS DISAGREEMENT MAY DERAIL GOAL OF CONSENSUS"</strong><br/> <em>(Adweek, July 19, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/turmoil-surfaces-do-not-track-group-151307">http://www.adweek.com/news/technology/turmoil-surfaces-do-not-track-group-151307</a></p> <p> </p> <p><strong>"DAA's LOU MASTRIA BLASTS TPWG DECISION"</strong><br/> <em>(AdExchanger, July 17, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adexchanger.com/data-exchanges/daas-lou-mastria-blasts-tpwg-decision/">http://www.adexchanger.com/ data-exchanges/daas-lou-mastria-blasts-tpwg-decision/</a></p> <p> </p> <p><strong>"W3C REJECTS MARKETERS' PRIVACY PLAN; MARKETERS UNFAZED"</strong><br/> <em>(Direct Marketing News, July 16, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.dmnews.com/w3c-rejects-marketers-privacy-plan-marketers-unfazed/article/303318/">http://www.dmnews.com/w3c-rejects-marketers-privacy-plan-marketers-unfazed/article/303318/#</a></p> <p> </p> <p><strong>FIREFOX MOVES AHEAD WITH PLANS TO BLOCK THIRD-PARTY COOKIES" </strong><br/> <em>(FierceCMO, June 23, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.fiercecmo.com/story/firefox-moves-ahead-plans-block-third-party-cookies/2013-06-23">http://www.fiercecmo.com/story/firefox-moves-ahead-plans-block-third-party-cookies/2013-06-23</a></p> <p> </p> <p><strong>"MOZILLA MOVES AHEAD WITH DO NOT TRACK BROWSER"</strong><br/> <em>(Adweek, June 19, 2013)</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/mozilla-moves-ahead-do-not-track-browser-150487">http://www.adweek.com/news/technology/mozilla-moves-ahead-do-not-track-browser-150487</a></p> <p> </p> <p><strong>"DIGITAL ADVERTISING ALLIANCE REVEALS ROADMAP"</strong><br/> (<em>AdExchanger, June 7, 2013</em>):<br/> <a href="https://web.archive.org/web/20141009034008/http://www.adexchanger.com/mobile/digital-advertising-alliance-reveals-roadmap/">http://www.adexchanger.com/mobile/digital-advertising-alliance-reveals-roadmap/</a></p> <p> </p> <p><strong>"ADVERTISING GROUP CLOSE TO MOBILE PRIVACY GUIDELINES"</strong><br/> <em>(IDG News, June 5, 2013)</em>:<br/> <a href="https://web.archive.org/web/20141009034008/http://www.cio.com/article/734507/Advertising_Group_Close_to_Mobile_Privacy_Guidelines?page=1&taxonomyId=3056">http://www.cio.com/article/734507/Advertising_Group_Close_to_Mobile_Privacy_Guidelines?page=1&taxonomyId=3056</a></p> <p> </p> <p><strong>"REPUBLICAN FTC MEMBER WARNS AGAINST PRIVACY REGULATION"</strong><br/> <em>(The Hill, June 5, 2013)</em>:<br/> <a href="https://web.archive.org/web/20141009034008/http://thehill.com/blogs/hillicon-valley/605-technology/303703-gop-ftc-commissioner-warns-against-privacy-regulation">http://thehill.com/blogs/hillicon-valley/605-technology/303703-gop-ftc-commissioner-warns-against-privacy-regulation</a></p> <p> </p> <p><strong>"FTC's OHLHAUSEN FAVORS PRIVACY SELF-REGULATION"</strong><br/> <em>(Adweek, June 5, 2013)</em>:<br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/ftcs-ohlhausen-favors-privacy-self-regulation-150036">http://www.adweek.com/news/technology/ftcs-ohlhausen-favors-privacy-self-regulation-150036</a></p> <p> </p> <p><strong>"FTC's OHLHAUSEN: PRIVACY REGS COULD HARM STARTUPS"</strong><br/> <em>(MediaPost, June 5, 2013)</em>:<br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/201898/ftcs-ohlhausen-privacy-regs-could-harm-startups.html#axzz2VO4QEUuv">http://www.mediapost.com/publications/article/201898/ftcs-ohlhausen-privacy-regs-could-harm-startups.html#axzz2VO4QEUuv</a></p> <p> </p> <p><strong>"MOZILLA PUTS COOKIE BLOCKING ON HOLD"</strong><br/> <em>(MediaPost, May 16, 2013)</em>:<br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/200476/mozilla-puts-cookie-blocking-on-hold.html#axzz2TTcHoUsc?utm_source=Announce+Summit+Agenda+%26+More+Voices&utm_campaign=Poll+Newsletter&utm_medium=email">http://www.mediapost.com/publications/article/200476/mozilla-puts-cookie-blocking-on-hold.html#axzz2TTcHoUsc?utm_source=Announce+Summit+Agenda+%26+More+Voices&utm_campaign=Poll+Newsletter&utm_medium=email</a></p> <p> </p> <p><strong>"AD LOBBYIST RIPS MICROSOFT AND FIREFOX FOR RENEGING ON WHITE HOUSE 'DO NOT TRACK' DEAL" </strong><br/> <em>(Business Insider, May 7, 2013)</em><strong>: </strong><br/> <a href="https://web.archive.org/web/20141009034008/http://www.businessinsider.com/daa-microsoft-and-mozilla-on-white-house-do-not-track-deal-2013-5#ixzz2Sci1tHRV" style="color: #003399;">http://www.businessinsider.com/daa-microsoft-and-mozilla-on-white-house-do-not-track-deal-2013-5#ixzz2Sci1tHRV</a></p> <p> </p> <p><strong>"WHAT EXACTLY DOES 'DO NOT TRACK' MEAN?"</strong><br/> <em>(Adweek, May 6, 2013)</em>:<br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/what-exactly-does-do-not-track-mean-149149">http://www.adweek.com/news/technology/what-exactly-does-do-not-track-mean-149149</a></p> <p> </p> <p><strong>"ONLINE PRIVACY IS EVOLVING. DOES IT MATTER TO YOU?" </strong><br/> <em>(Associated Press, April 24, 2013)</em><strong>:</strong><br/> <a href="https://web.archive.org/web/20141009034008/http://bigstory.ap.org/article/online-privacy-evolving-does-it-matter-you">http://bigstory.ap.org/article/online-privacy-evolving-does-it-matter-you</a></p> <p> </p> <p><strong>SURVEY: INTERNET USERS LIKE TARGETED ADS, FREE CONTENT"</strong><br/> <em>(ComputerWorld Tech World, April 19, 2013):</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.techworld.com.au/article/459632/survey_internet_users_like_targeted_ads_free_content/">http://www.techworld.com.au/article/459632/survey_internet_users_like_targeted_ads_free_content/</a><br/>  </p> <p><strong>"TRADE GROUP SAYS WEB USERS LIKE TAILORED ADS"</strong><br/> <em>(MediaPost, April 18, 2013): </em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/article/198266/trade-group-says-web-users-like-tailored-ads.html#axzz2R21aC1Lq">http://www.mediapost.com/publications/article/198266/trade-group-says-web-users-like-tailored-ads.html#axzz2R21aC1Lq</a><br/>  </p> <p><strong>"TARGETED INTERNET ADVERTISING IS NOT THE BOGEYMAN - NEARLY 70% LIKE AT LEAST SOME TARGETED INTERNET ADS"</strong><br/> <em>(Adweek, April 18, 2013):</em><br/> <a href="https://web.archive.org/web/20141009034008/http://www.adweek.com/news/technology/poll-targeted-advertising-not-bogeyman-148649">http://www.adweek.com/news/technology/poll-targeted-advertising-not-bogeyman-148649</a><br/>  </p> <p><strong>"HARNESSING THE POWER OF DIGITAL ADVERTISING" </strong><br/> <em>(Politico, March 11, 2013)</em><strong>:</strong><br/> <a href="https://web.archive.org/web/20141009034008/http://www.politico.com/story/2013/03/harnessing-the-power-of-digital-advertising-88668.html">http://www.politico.com/story/2013/03/harnessing-the-power-of-digital-advertising-88668.html</a><br/>  </p> <p><strong>"TAKING INTEREST-BASED ADVERTISING -- AND SELF-REGULATION -- INTO MOBILE ENVIRONMENTS"</strong><br/> <em>(Chief Marketer Tech Talk, February 20, 2013)</em>:<br/> <a href="https://web.archive.org/web/20141009034008/http://chiefmarketer.com/mobile-marketing/taking-interest-based-advertising-and-self-regulation-mobile-environments" id="yui_3_7_2_1_1361800404096_73133" rel="nofollow" target="_blank"><span class="yshortcuts" id="lw_1361808579_3">http://chiefmarketer.com/mobile-marketing/taking-interest-based-advertising-and-self-regulation-mobile-environments</span></a></p> </div> <div>  </div> <div> <strong>"DAA PREPARES SELF-REGULATORY GUIDELINES FOR MOBILE TARGETING</strong>” (<em>ClickZ News, June 23, 2011</em>):</div> <div> <a href="https://web.archive.org/web/20141009034008/http://www.clickz.com/clickz/news/2081352/daa-prepares-self-regulatory-guidelines-mobile-targeting">http://www.clickz.com/clickz/news/2081352/daa-prepares-self-regulatory-guidelines-mobile-targeting</a></div> <div>  </div> <div> “<strong>WHAT YOU NEED TO KNOW ABOUT WEB ADS</strong>” (<em>Reuters Wealth, June 23, 2011</em>):</div> <div> <a href="https://web.archive.org/web/20141009034008/http://blogs.reuters.com/reuters-wealth/2011/06/23/what-you-need-to-know-about-web-ads/">http://blogs.reuters.com/reuters-wealth/2011/06/23/what-you-need-to-know-about-web-ads/</a></div> <div>  </div> <div> <div> “<strong>MAKING IT HARDER FOR ADS TO TRACK YOU ONLINE</strong>” (<em>CNN.com, June 21, 2011</em>):</div> <div> <a href="https://web.archive.org/web/20141009034008/http:// http//www.cnn.com/2011/TECH/web/06/21/ad.tracking/"> http://www.cnn.com/2011/TECH/web/06/21/ad.tracking/</a></div> </div> <div>  </div> <div> “<strong>DIGITAL AD ALLIANCE CREATES PRIVACY RULES FOR ONLINE ADS</strong>” (<em>MediaPost News, June 10, 2011</em>):</div> <div> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=152189">http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=152189</a></div> <div> <div>  </div> <div> “<strong>100 COMPANIES SIGN UP FOR OBA PROGRAMME</strong>” (<em>Business & Leadership, June 7, 2011</em>):</div> <div> <a href="https://web.archive.org/web/20141009034008/http://www.businessandleadership.com/marketing/item/30576-100-companies-sign-up-for/">http://www.businessandleadership.com/marketing/item/30576-100-companies-sign-up-for/</a></div> <div>  </div> <div> “<strong>9 AD NETOWRKS PARTICIPATE IN SELF-REG PRIVACY PROGRAM</strong>” (<em>MediaPost News, June 7, 2011</em>):</div> <div> <a href="https://web.archive.org/web/20141009034008/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151949&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Digital%20Advertising%20Alliance&page_number=0">http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151949&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Digital%20Advertising%20Alliance&page_number=0</a></div> <div>  </div> <div> “<strong>MORE ADVERTISERS ADOPT STRICTER CODES AROUND DIGITAL PRIVACY</strong>” (<em>Ad Age Digital, </em><em>June 7, 2011</em>): </div> <div> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/digital/advertisers-adopt-stricter-codes-digital-privacy/228025/">http://adage.com/article/digital/advertisers-adopt-stricter-codes-digital-privacy/228025/</a></div> <div>  </div> <div> “<strong>BEHAVIORAL ICON APPEARS IN POLITICAL ADS</strong>” (<em>ClickZ News, June 6, 2011</em>): </div> <div> <a href="https://web.archive.org/web/20141009034008/http://www.clickz.com/clickz/news/2076520/behavioral-icon-appears-political-ads">http://www.clickz.com/clickz/news/2076520/behavioral-icon-appears-political-ads</a></div> <div>  </div> <div> “<strong>DESPITE DIGITAL PRIVACY UPROAR, CONSUMERS ARE NOT OPTING OUT</strong>" (<em>Ad Age Digital, May 30, 2011</em>): </div> <div> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/digital/digital-privacy-uproar-consumers-opting/227828/">http://adage.com/article/digital/digital-privacy-uproar-consumers-opting/227828/</a></div> <div>  </div> <div> “<strong>NEW DIRECTOR OF SELF-REGULATORY GROUP PLANS FOR GLOBAL ROLLOUT"</strong> (<em>ClickZ News, May 10, 2011</em>): </div> <div> <a href="https://web.archive.org/web/20141009034008/http://www.clickz.com/clickz/news/2069799/director-self-regulatory-plans-global-rollout">http://www.clickz.com/clickz/news/2069799/director-self-regulatory-plans-global-rollout</a></div> <div>  </div> <div> “<strong>ADVERTISING INDUSTRY APPOINTS NEW HEAD OF ONLINE PRIVACY</strong>” (<em>Ad Age Digital, May 10, 2011</em>): </div> <div> <a href="https://web.archive.org/web/20141009034008/http://adage.com/article/digital/advertisers-adopt-stricter-codes-digital-privacy/228025/">http://adage.com/article/digital/advertisers-adopt-stricter-codes-digital-privacy/228025/</a></div> <div>  </div> <div> “<strong>AD GROUP UNVEILS PLAN TO IMPROVE WEB PRIVACY</strong>” (<em>New York Times, October 4, 2010</em>):</div> <div> <a href="https://web.archive.org/web/20141009034008/http://www.nytimes.com/2010/10/04/business/media/04privacy.html?scp=1&sq=web%20ads&st=cse">http://www.nytimes.com/2010/10/04/business/media/04privacy.html?scp=1&sq=web%20ads&st=cse</a></div> <div>  </div> <div> <h5 class="rtecenter"> Other Announcements</h5> <p> </p> <p><strong>DIGITAL ADVERTISING ALLIANCE GIVES GUIDANCE TO MARKETERS FOR MICROSOFT IE10 ‘DO NOT TRACK’ DEFAULT SETTING</strong></p> <p>“In response to questions by participants of the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program (“DAA Program”), the DAA provides this statement regarding “do not track” (“DNT”) settings in Microsoft Internet Explorer version 10 (“IE10”). <em><a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/blog/digital-advertising-alliance-gives-guidance-marketers-microsoft-ie10-%E2%80%98do-not-track%E2%80%99-default-set">Continued...</a></em></p> <p> <strong>DIGITAL ADVERTISING ALLIANCE POSITION ON YAHOO!’S BROWSER CHOICE MECHANISM</strong></p> <p>In response to Yahoo!’s March 29, 2012 announcement that it will implement a Do Not Track (DNT) header solution that will be accessible across Yahoo!’s global network by early summer, Stuart Ingis, counsel to the Digital Advertising Alliance (DAA), stated: “Yahoo! has been a leader in participating in the DAA’s development of meaningful privacy protections for consumers.  We support the Yahoo! efforts announced today to meet the DAA commitment made at the White House in February to honor the DAA Principles through a simple browser based choice mechanism.  We look forward to the others in DAA honoring browser based choice as an additional means of honoring consumer choice in accordance with DAA Principles.” </p> <p><strong>WHITE HOUSE, DOC AND FTC COMMEND DAA’S SELF-REGULATORY PROGRAM TO PROTECT CONSUMER ONLINE PRIVACY</strong></p> <p><em>DAA Announces Plans to Expand Program Consumer Choice Mechanisms</em></p> <p>WASHINGTON, D.C., February 23, 2012 – Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers. <em><a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/resource/download/DAA%20White%20House%20Event.pdf">Continued...</a></em></p> <p><strong>STATEMENT FROM CEOs OF ASSOCIATIONS OF THE DIGITAL ADVERTISING ALLIANCE (DAA) REGARDING WHITE HOUSE ANNOUNCEMENT ABOUT ONLINE PRIVACY</strong></p> <p>WASHINGTON, D.C., February 23, 2012 – We are honored that the White House this morning has endorsed the work of the Digital Advertising Alliance and our participating associations  – the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) – in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet. <em><a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/resource/download/Statement%20from%20DAA%20CEOs%20-%202.23.12.pdf">Continued...</a></em></p> <p><strong>DIGITAL ADVERTISING ALLIANCE POSITION ON BROWSER BASED CHOICE MECHANISM</strong></p> <p>WASHINGTON D.C., February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers. United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data. <a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/resource/download/DAA_Commitment.pdf"><em>Continued...</em></a><br/>  </p> <p><strong>DIGITAL ADVERTISING ALLIANCE ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN</strong></p> <p>WASHINGTON D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of  the nation’s leading media and marketing trade associations, today announced the launch of  the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy. <em><a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/resource/download/DAA_Your-Ad-Choices-Campaign_FOR%20RELEASE_01.20.pdf">Continued…</a></em></p> <p> <strong>DIGITAL ADVERTISING ALLIANCE ANNOUNCES COMPREHENSIVE PRINCPLES FOR ONLINE COLLECTION OF WEB DATA</strong></p> <p>WASHINGTON, D.C., NOVEMBER 7, 2011 – On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). <em><u><a href="https://web.archive.org/web/20141009034008/https://www.aboutads.info/resource/download/DAA_MSD-Principles-Release_FINAL.pdf">Continued...</a></u></em></p> <p><strong>DIGITAL ADVERTISING ALLIANCE ANNOUNCES FIRST 100 COMPANIES PARTICIPATING IN SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING </strong></p> <p>WASHINGTON, D.C., JUNE 7, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today confirmed the names of the first 100 companies currently participating in the Self-Regulatory Program for Online Behavioral Advertising. <em><u><a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/resource/download/DAA-CompaniesRelease_FINAL.pdf"> Continued...</a></u></em></p> <p> </p> <p><strong>DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING NEXT PHASE OF SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING</strong></p> <p>WASHINGTON, D.C., MAY 23, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today announced the next phase in the enforcement of the Self-Regulatory Program for Online Behavioral Advertising. <em><u><a href="https://web.archive.org/web/20141009034008/http://www.aboutads.info/resource/download/DAA_Compliance_FINAL.pdf">Continued...</a></u></em></p> <p> </p> <p> </p> <div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "> <div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">  </div> </div> </div> </div> <p> </p> </div> </div> </div> </div> <br><br> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar-last" class="sidebar-last row nested grid16-4"> <div id="sidebar-last-inner" class="sidebar-last-inner inner clearfix"> <div id="block-block-6" class="block block-block odd first grid16-4"> <div class="inner clearfix"> <div class="content clearfix"> <p class="rtecenter"><span style="font-size:16px;"><strong>For Media, click <a href="/web/20141009034008/http://www.aboutads.info/media-contact">here</a>.</strong></span></p> </div> </div> </div> <div id="block-block-4" class="block block-block even last grid16-4"> <div class="inner clearfix"> <div class="content clearfix"> <h6 class="rtecenter"> <a href="/web/20141009034008/http://www.aboutads.info/associations">Participating Associations</a></h6> <h6 class="rtecenter"> <a class="external" href="https://web.archive.org/web/20141009034008/http://www.aaaa.org/" title="View the AAAA Website"><img alt="AAAA Logo" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAAA.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034008/http://www.aaf.org/" title="View the AAF Website"><img alt="AAF Logo" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAF.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034008/http://www.ana.net/" title="View the ANA Website"><img alt="ANA Logo" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_ANA.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034008/http://www.bbb.org/us/interest-based-advertising/consumers/" target="_blank" title="View the BBB Website"><img alt="BBB Logo" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_BBB.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034008/http://www.the-dma.org/" title="View the DMA Website"><img alt="DMA Logo" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/dma2.jpg" style="height: 58px; width: 130px;"/></a> <a class="external" href="https://web.archive.org/web/20141009034008/http://www.iab.net/" title="View the IAB Website"><img alt="IAB Logo" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_IAB.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034008/http://www.networkadvertising.org/" title="View the NAI Website"><img alt="NAI Logo" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_NAI.gif"/></a></h6> </div> </div> </div> </div> </div> </div> </div> <div id="postscript-top" class="postscript-top row nested "> <div id="postscript-top-inner" class="postscript-top-inner inner clearfix"> <div id="block-block-5" class="block block-block odd first grid16-8"> <div class="inner clearfix"> <div class="content clearfix"> <p> <a href="/web/20141009034008/http://www.aboutads.info/associations"><img alt="" src="//web.archive.org/web/20141009034008im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/DAA_Logo_HiRes.jpg" style="width: 150px; height: 45px; "/></a></p> </div> </div> </div> <div id="block-block-2" class="block block-block even last grid16-8"> <div class="inner clearfix"> <div class="content clearfix"> <div id="spacer"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>   <div id="footer-wrapper" class="footer-wrapper full-width"> <div id="footer" class="footer row grid16-16"> <div id="footer-inner" class="footer-inner inner clearfix"> <div id="block-block-3" class="block block-block odd first last fusion-center fusion-center-content grid16-16"> <div class="inner clearfix"> <div class="content clearfix"> <p><a href="/web/20141009034008/http://www.aboutads.info/legal/">Legal</a> | <a href="/web/20141009034008/http://www.aboutads.info/privacy/">Privacy</a> <span>©</span> 2010 Digital Advertising Alliance – All rights reserved </p> </div> </div> </div> </div> </div> </div>  <div id="footer-message-wrapper" class="footer-message-wrapper full-width"> <div id="footer-message" class="footer-message row grid16-16"> <div id="footer-message-inner" class="footer-message-inner inner clearfix"> </div> </div> </div> </div> </div> <script type="text/javascript"> <![CDATA[//><!]]> </script> </body> </html>