CINXE.COM

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href="https://google-analytics.com" crossorigin> <link rel="preconnect" href="https://googletagmanager.com" crossorigin> <link rel="preconnect" href="https://www.googletadservices.com" crossorigin> <link rel="preconnect" href="https://c.evidon.com" crossorigin> <link rel="preconnect" href="https://googleads.g.doubleclick.net" crossorigin>  <script>(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l !== 'dataLayer' ? 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During Eventbrite’s debut RECONVENE Sessions: A Series of Fortunate Events, three female creators described their successful event series, as well as how they effectively manage and promote them. Watch the full Session — featuring MoMA PS1, Ladies Get Paid, and Hoop Blast: https://www.youtube.com/watch?v=n9uzSHQchk8 Below are key takeaways for creators from each of the event’s speakers. For more insights from Eventbrite’s ongoing RECONVENE events, visit our recaps hub. MoMA PS1: Taja Cheek Taja" /> <meta property="og:url" content="https://www.eventbrite.com/blog/reconvene-sessions-event-series/" /> <meta property="og:site_name" content="Eventbrite Blog" /> <meta property="article:tag" content="New York City" /> <meta property="article:section" content="RECONVENE" /> <meta property="article:published_time" content="2021-10-07T17:52:32-05:00" /> <meta property="article:modified_time" content="2022-11-10T16:57:32-06:00" /> <meta property="og:updated_time" content="2022-11-10T16:57:32-06:00" /> <meta property="og:image" content="https://www.eventbrite.com/blog/wp-content/uploads/2022/11/RECONVENE-Sessions-Event-Series-1.jpg" />  <meta name="description" content="Grow your business and audience by launching an event series. 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href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Tips and Tricks for Using Event Series to Grow Your Audience</span></li></ul></div> <div class="article-hero container hero--community-pink"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Tips and Tricks for Using Event Series to Grow Your Audience </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/angela-haupt/" class="color-primary"> by Angela Haupt </a> <span class="dot"></span> <span>Oct 7 2021</span> </div> <a href="https://www.eventbrite.com/blog/content-format/article/" class="tag tag--popular mb-2">Article</a><a href="https://www.eventbrite.com/blog/event-type/community-event/" class="tag tag--popular mb-2">Community event</a><a href="https://www.eventbrite.com/blog/event-format/hybrid-event/" class="tag tag--popular mb-2">Hybrid event</a><a href="https://www.eventbrite.com/blog/segment/nonprofit/" class="tag tag--popular mb-2">Nonprofit</a><a href="https://www.eventbrite.com/blog/segment/professional-services/" class="tag tag--popular mb-2">Professional services</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="RECONVENE Sessions Event Series" class="img-fluid" width="768" height="512" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/11/RECONVENE-Sessions-Event-Series-1-768x512.jpg" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p><span style="font-weight: 400;">One of the best ways to grow your business is to launch an event series — recurring programs that attract a loyal audience who return again and again.</span></p> <p><span style="font-weight: 400;">During Eventbrite’s debut </span><a href="https://www.youtube.com/watch?v=n9uzSHQchk8&t=36s" target="_blank" rel="noopener"><span style="font-weight: 400;">RECONVENE Sessions: A Series of Fortunate Events</span></a><span style="font-weight: 400;">, three female creators described their successful event series, as well as how they effectively manage and promote them.</span></p> <p><strong>Watch the full Session — featuring MoMA PS1, Ladies Get Paid, and Hoop Blast:</strong></p> <p><iframe title="A Series of Fortunate Events: How to Grow Your Business by Launching an Event Series" width="500" height="281" src="https://www.youtube.com/embed/n9uzSHQchk8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe></p> <p><span style="font-weight: 400;">Below are key takeaways for creators from each of the event’s speakers. For more insights from Eventbrite’s ongoing RECONVENE events, </span><a href="https://www.eventbrite.com/blog/asset/reconvene-recaps/#em-nav-social-connection"><span style="font-weight: 400;">visit our recaps hub</span></a><span style="font-weight: 400;">. </span></p> <h2><b></b><b>MoMA PS1: Taja Cheek</b></h2> <p><span style="font-weight: 400;">Taja Cheek curates </span><a href="https://www.eventbrite.com/o/moma-ps1-8184194121"><span style="font-weight: 400;">MoMA PS1’s Warm Up</span></a><span style="font-weight: 400;">, an outdoor program in New York City that draws loyal crowds every Saturday in the summer. It’s inspired by day parties in Berlin, and it’s a place where people know they can come for dancing, connection, and fun. “Seriality is an entry point to sustained engagement with the community,” Cheek says. She suggests that you:</span></p> <h3><b>Make your event series inclusive</b></h3> <p><span style="font-weight: 400;">It’s important to Cheek that Warm Up is inclusive of everyone. “We have to acknowledge the diversity of our audience’s experiences,” Cheek says. ”All of these members of our community have different needs and we have to find ways to support all of them.” </span></p> <h3><b>Consider space and accessibility</b></h3> <p><span style="font-weight: 400;">Warm Up’s courtyard setting proved ideal during the pandemic: People could still safely gather there. MoMA PS1 invited local young creatives to design the backdrop for the program, which helped deepen the event series’ ties to the community. There are also numerous entry points: People can come throughout the day — the event lasts from 3 to 9pm — all throughout the summer. Making it easy for people to attend is key to enticing them to return.</span></p> <h3><b>Make your event series affordable</b></h3> <p><b></b><span style="font-weight: 400;">Warm Up keeps ticket prices affordable and offers a lower price of admission to high schoolers and other students. There are also free tickets for those in certain neighborhoods surrounding the event’s location.</span></p> <p><i><span style="font-weight: 400;">Read more about how </span></i><a href="https://www.eventbrite.com/blog/how-moma-ps1-blurs-the-line-between-museum-and-music-venue/"><i><span style="font-weight: 400;">MoMA PS1 blurs the line between museum and music venue</span></i></a><i><span style="font-weight: 400;">.</span></i></p> <p>[cta id=”228563″]</p> <h2><b>Ladies Get Paid: Claire Wasserman</b></h2> <p><span style="font-weight: 400;">Claire Wasserman’s business, </span><a href="https://ladiesgetpaid.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Ladies Get Paid</span></a><span style="font-weight: 400;">, teaches women how to advance professionally and financially. She’s produced more than 1,000 events around the country. Her tips:</span></p> <h3><b>Create an ambassador program for your event series</b></h3> <p><span style="font-weight: 400;">Recruit people in local communities to represent your brand. When you’re considering who makes the most sense, ask yourself: Who would do an excellent job representing your group’s mission, values, and spirit? Who shows up enthusiastically to all your events?</span></p> <p><span style="font-weight: 400;">She also recommends looking for recruits with diverse skill sets, such as social media or food and beverage expertise. When you reach out to folks, detail what the commitment would be, and allow them to take time to determine if they can truly commit. In the early days, Wasserman told her ambassadors she would fly to their city and host their first event with them. Later, they were able to split the profits from their events, which was motivating.</span></p> <h3><b>Market your event series through relevant partners, speakers, and sponsors</b></h3> <p><span style="font-weight: 400;">Ask yourself: Who has a terrific distribution list who you could partner with? To incentivize them to participate, invite one of their leaders to be a speaker. When you’re thinking about sponsors, consider what they’re looking for. “Your demographic has to be attractive,” Wasserman says. And make it easy to promote your event. You can design snazzy, free images on </span><a href="https://www.canva.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Canva</span></a><span style="font-weight: 400;"> to share on social media or in emails and distribute to your partners for low-friction promotion.</span></p> <p><i><span style="font-weight: 400;">Learn more about how </span></i><a href="https://www.eventbrite.com/blog/case-studies/ladies-get-paid-eventbrite-zoom/"><i><span style="font-weight: 400;">how Ladies Get Paid expanded their events (and audience) with Eventbrite and Zoom</span></i></a></p> <h2><b>Hoop Blast: Amazí</b></h2> <p><span style="font-weight: 400;">Amazí, a professional hula-hooper who runs </span><a href="https://www.eventbrite.co.uk/o/amazi-30088724976" target="_blank" rel="noopener"><span style="font-weight: 400;">Hoop Blast</span></a><span style="font-weight: 400;"> in London, presented a case study and live demo on how to schedule events and package deals using Eventbrite. She likes the tool because it allows for “more workshops, less admin,” she says.</span></p> <p><span style="font-weight: 400;">As Amazí demonstrated, you can use Eventbrite’s scheduling tool to list multiple events on one page, which makes things super easy for everyone: You can post that one link in your social media profiles, for example, and the simplicity will encourage customers to sign up for more than one event. (Watch the </span><a href="https://www.youtube.com/watch?v=n9uzSHQchk8" target="_blank" rel="noopener"><span style="font-weight: 400;">full video</span></a><span style="font-weight: 400;"> to see the tool in action.)</span></p> <p><span style="font-weight: 400;">Plus, you can keep all of your customers’ contact information in one place, which makes it easy to send messages to them at once. That’s a big time-saver: You won’t have to collect individual names and emails or send out email after email.</span></p> <p><i><span style="font-weight: 400;">Read more about </span></i><a href="https://www.eventbrite.co.uk/blog/asset/eventbrite-offscreen-2-hoop-blast/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">how Hoop Blast cultivated a loyal virtual following in Eventbrite’s OFFSCREEN series</span></i></a><i><span style="font-weight: 400;">.</span></i></p> </body></html> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-planning-business-names/">Creative Event Company Names</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-planner-life-car-ds00/">Expert Event Planning Tips</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/ds00-how-to-write-a-post-event-blog/">How to Write a Great Event Recap</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/how-brewery-running-series-hosts-hundreds-of-successful-events/">Hosting 300+ Events annually</a></li> </ul> </div><div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Ready to launch your event series? </h4>    <a role="button" href="//eventbrite.com/create" class="button button__core color_grey-000-text text-nowrap mb-2 "> Start here <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/original-assets/2021/09/7392final02_final.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="244519" data-post-url="https://www.eventbrite.com/blog/reconvene-sessions-event-series/" data-post-title="Tips and Tricks for Using Event Series to Grow Your Audience" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="244519" data-post-url="https://www.eventbrite.com/blog/reconvene-sessions-event-series/" data-post-title="Tips and Tricks for Using Event Series to Grow Your Audience" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_976229427 print-no" id="essb_displayed_shortcode_976229427" data-essb-postid="244519" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/reconvene-sessions-event-series/" data-essb-twitter-url="https://www.eventbrite.com/blog/reconvene-sessions-event-series/" data-essb-instance="976229427"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/reconvene-sessions-event-series/&t=Tips+and+Tricks+for+Using+Event+Series+to+Grow+Your+Audience" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/reconvene-sessions-event-series/&t=Tips+and+Tricks+for+Using+Event+Series+to+Grow+Your+Audience','facebook','976229427'); 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