CINXE.COM

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Shared Experiences</span></li></ul></div> <main id="asset-single" role="main" aria-label="Content" class="read-progress-article"> <div class="legacy"> <div class="page"> <div class="news-room-template news-room-template-single-news-room-legacy news-room-template-single-news-room-legacy-php single single-news-room postid-425770 wp-embed-responsive"> <article id="post-425770" class="single-layout-a"> <div class="content-wrap standard-loop r-sidebar"> <div class="post-wrap context-content"> <header class="single-post-header"> <h1 class="post-title">Eventbrite’s New Report Reveals Why Singles Are Shifting from Online to Offline Dating in Favor of Shared Experiences</h1> </header> <div class="content-wrap-inner"> <div class="post-content context-content-single context-content--eb-helpers"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p> </p> <p><span style="font-weight: 400;">Today, </span><a href="https://www.eventbrite.com/"><span style="font-weight: 400;">Eventbrite</span></a><span style="font-weight: 400;"> is releasing Niche to Meet You<sup>TM </sup>, a new report offering insights into today’s dating scene, focusing on the transition from online to offline dating and highlighting the activities preferred by Gen Z and Millennials. </span></p> <p><span style="font-weight: 400;">In the past year, Eventbrite has seen a notable rise in speed dating and singles events, driven by young singles who are experiencing online dating fatigue and seeking face-to-face interactions where they can bond over shared interests. We’ve seen </span><b>over 1.5M searches for dating and singles events<sup>1 </sup></b>on our platform alone, signaling a strong desire for in-person connections.</p> <p><strong>From URL to IRL: What’s Driving the Transition<br /></strong><span style="font-weight: 400;">Younger generations face many challenges with online dating, such as finding someone who shares their interests–</span><b>45% of Gen Z and 35% of Millennials </b>consider this<b> <span style="font-weight: 400;">one of their biggest dating obstacles</span></b><span style="font-weight: 400;">. Safety is also a top concern; </span><b>47% of those who favor in-person dating</b><span style="font-weight: 400;"> believe it reduces the risk of someone hiding their true identity. Many modern daters also crave deeper connections beyond surface-level interactions, which is why </span><b>the</b> <b>majority of Millennials (69%) </b><span style="font-weight: 400;">prefer in-person dating because it feels more genuine.</span></p> <p><strong>Embracing Shared Experiences for Authentic Connections<br /></strong><span style="font-weight: 400;">Eventbrite’s research found that Gen Z and Millennials are exploring new ways to connect, moving away from traditional hangouts like bars and parties to activities like social clubs and hobby-based events. They now see third places like coffee shops, bookstores, and libraries as ideal spots to meet potential partners. Many also want to share interests such as cooking, popular with </span><b>46% of Gen Z and 41% of Millennials</b><span style="font-weight: 400;">, and niche hobbies like thrifting clothes and collecting. Plus, </span><b>about a third (33%) </b><span style="font-weight: 400;">think</span> <span style="font-weight: 400;">they’ll meet someone special at activities like dance classes or painting workshops. </span></p> <p><strong>Redefining First Dates: Putting Fun First<br /></strong><span style="font-weight: 400;">When it comes to planning a first date, </span><b>82% of Gen Z and Millennials </b><span style="font-weight: 400;">want to do something they both enjoy. Budget-wise, </span><b>62% of Gen Z </b><span style="font-weight: 400;">aim to keep it under $50, though spending habits vary by gender. Traditional gender roles still influence planning, with </span><b>63% of men </b><span style="font-weight: 400;">enjoying taking the lead, while</span><b> 74% of women </b><span style="font-weight: 400;">like being surprised. As dating norms change, so do activities; </span><b>42% of singles</b><span style="font-weight: 400;"> want to step out of their comfort zones. It’s also refreshing to see that most—</span><b>70% of men, 74% of women, and 72% of active daters</b><span style="font-weight: 400;">—consider a first date successful if they had fun. Moreover, </span><b>32% of men and 29% of women</b><span style="font-weight: 400;"> believe a unique experience is crucial, often seeing it as a potential stepping stone to other future dates. </span></p> <p class="has-text-align-center has-smart-light-green-background-color has-background has-small-font-size" style="font-style: normal; font-weight: 400;"><em>“Young singles are diving into their passions and exploring all sorts of niche activities, hoping to connect with someone who shares their interests, but ultimately, they’re just out there doing things they love, no matter the outcome,”</em> shared Roseli Ilano, Head of Community at Eventbrite. <em>“It’s been amazing to see the variety of events people are into, from book clubs to kintsugi pottery and brewing classes. And we’re so grateful for our incredible community of event creators who make all these experiences possible, ensuring there’s something for everyone, no matter how niche their interests may be.” </em></p> <p><span style="font-weight: 400;">The Niche to Meet You<sup>TM </sup> report also features tips and insights from: </span><a href="https://www.instagram.com/matchmakermaria/?hl=en" target="_blank" rel="noopener"><span style="font-weight: 400;">Matchmaker Maria</span></a><span style="font-weight: 400;">, Professional Matchmaker and CEO of Agape Matchmaking; Casey Lewis, Gen Z expert and Founder of </span><a href="https://afterschool.substack.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">After School</span></a><span style="font-weight: 400;">; and Maxine Williams, Founder of </span><a href="https://www.instagram.com/wemetirl/?hl=en" target="_blank" rel="noopener"><span style="font-weight: 400;">We Met IRL</span></a><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">As the leading destination for event discovery, Eventbrite is now making it easier for singles to meet in person by introducing a dedicated <a href="https://www.eventbrite.com/b/ca--san-francisco/home-and-lifestyle/dating/">page</a> where they can find a wide range of singles and dating events, along with unique date ideas, that cater to all kinds of passions and interests. We’re also teaming up with We Met IRL, who hosts singles events in NYC, to launch Niche to Meet You<sup>TM </sup> IRL, a free summer event series for singles starting on June 19th. Featuring activities like pizza tours and cheese 101 classes, this series offers NYC singles opportunities to bond over shared interests and make meaningful connections. For details on the series and how to get free tickets, those interested can follow <a href="https://www.instagram.com/eventbrite/" target="_blank" rel="noopener">@Eventbrite</a> and <a href="https://www.instagram.com/wemetirl/" target="_blank" rel="noopener">@WeMetIRL</a> on social media. </span></p> <p><span style="font-weight: 400;">Download Eventbrite’s Niche to Meet You<sup>TM </sup> report </span><span style="font-weight: 400;"><a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-2024-Dating-Report_Final.pdf">here</a> and assets <a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-Niche-to-Meet-You-Dating-Report-Images-Logos-1.zip">here</a></span><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">###</span></p> <p><span style="text-decoration: underline;">Press Contact</span><br /><span style="font-weight: 400;">press@eventbrite.com</span></p> <p><span style="font-weight: 400;"><span style="text-decoration: underline;">Eventbrite Platform Data Methodology</span> </span><br /><span style="font-weight: 400;">1 Using Eventbrite platform data, including event data and website / app data, collected in the USA over the one-year period from May 2023 to April 2024. </span></p> <p><span style="text-decoration: underline;"><span style="font-weight: 400;">Survey Methodology </span></span><br /><span style="font-weight: 400;">This survey was written in collaboration between GWI and Eventbrite, and was then distributed by a panel in an online format, to 1,001 respondents in the USA with each respondent being compensated at an agreed rate for their time. The survey was fielded from March 7th, 2024 to March 26th, 2024. Each survey took approximately 20 minutes to complete. For this study, a sample of GWI USA survey respondents, aged 21 to 35, were recontacted.</span></p> <p><span style="text-decoration: underline;"><span style="font-weight: 400;">About Eventbrite</span></span><br /><span style="font-weight: 400;">Eventbrite is a global events marketplace that serves event creators and event-goers in 180 countries. Since its inception, Eventbrite has been at the center of the experience economy, transforming how people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. With over 300 million tickets distributed for over 5 million events in 2023, Eventbrite is where people worldwide discover new things to do or new ways to do more of what they love. Eventbrite has also earned industry recognition as a top employer with special designations that include a coveted spot-on Fast Company’s prestigious The World’s 50 Most Innovative Companies and Fast Company’s Brands That Matter lists, the Great Place to Work® Award in the U.S., and Inc.’s Best-Led Companies honor. Learn more at</span><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.eventbrite.com&esheet=53971525&newsitemid=20240502389254&lan=en-US&anchor=www.eventbrite.com&index=4&md5=a51e8057d71fad1bc35ebf27788ab7a7"> <span style="font-weight: 400;">www.eventbrite.com</span></a><span style="font-weight: 400;">, and follow us on socials @Eventbrite on</span><a href="https://www.facebook.com/eventbrite/" target="_blank" rel="noopener"> <span style="font-weight: 400;">Facebook,</span></a><span style="font-weight: 400;"> <a href="https://www.instagram.com/eventbrite/" target="_blank" rel="noopener">Instagram</a> and</span><a href="https://www.tiktok.com/@eventbrite?lang=en" target="_blank" rel="noopener"> <span style="font-weight: 400;">TikTok</span></a><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> </div> </article> </div> </div> </div> </main> <footer class="core__purple-bg core__white-text footer-nav"> <div class="container-fluid"> <div class="row"> <div class="col-md-8"> <div class="email-signup-block"> <div class="header-5 core core__white-text mb-0"> All event creator insights </div> <div class="header-3 core"> straight to your inbox </div> <div class="hbspt-form"> <form accept-charset="UTF-8" enctype="multipart/form-data" novalidate="" class="hs-form-private hs-form stacked" data-region="na1" data-portal-id="8020908" data-form-id="eef56357-127d-4d30-84d8-b5b2c1717872" data-sfdc-campaign-id="7015Y000002vAUvQAM" data-version="V2_PRERELEASE" > <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"> <label id="label-email-eef56357-127d-4d30-84d8-b5b2c1717872" class="" for="email-eef56357-127d-4d30-84d8-b5b2c1717872" > <span></span> </label> <div class="input"> <input id="email-eef56357-127d-4d30-84d8-b5b2c1717872" name="email" required="" placeholder="Enter your email address*" type="email" class="hs-input" inputmode="email" autocomplete="email" value="" > </div> </div> <div class="legal-consent-container"> <div class="hs-richtext"> <p>By entering your email, you agree to receive this and other marketing content about ways Eventbrite can support your events. 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