Buyer Persona Development | Digital Marketing Services

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</div> </div> </div> <div class="body-container-wrapper"> <div class="body-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="12"> <span id="hs_cos_wrapper_module_155369288613985" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1554986382003" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section id="4779221" class="wsi-module text-block-1 no-bg-color" style="padding-top:40px;padding-bottom:40px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="tb1-text-wrapper width9 halign-center text-center"> <div class="tb1-text regular-text text-col-1"><h1>Buyer Persona Development</h1> <p>Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create buyer personas for your specific customers.</p></div> </div> </div> </div> </section> </div> <div id="hs_cos_wrapper_widget_1554986507176" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="wsi-module wsi-divider-module"> <div class="wsi-site-wrapper"> <div class="wsi-divider black-divider"></div> </div> </div></div> <div id="hs_cos_wrapper_widget_1554986551816" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="3938465" class="wsi-module image-text-lr no-bg-color" style="padding-top:40px;padding-bottom:16px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="itlr-wrapper col12 tab8 mob4 halign-center flex flex-wrap flex-center space-between ltr"> <div class="itlr-image col6 tab4 mob4 ltr text-center"> <img src="https://www.wsiworld.com/hs-fs/hubfs/2019/persona-presentation.jpg?width=558&height=356&name=persona-presentation.jpg" alt="persona-presentation" width="558" height="356" srcset="https://www.wsiworld.com/hs-fs/hubfs/2019/persona-presentation.jpg?width=279&height=178&name=persona-presentation.jpg 279w, https://www.wsiworld.com/hs-fs/hubfs/2019/persona-presentation.jpg?width=558&height=356&name=persona-presentation.jpg 558w, https://www.wsiworld.com/hs-fs/hubfs/2019/persona-presentation.jpg?width=837&height=534&name=persona-presentation.jpg 837w, https://www.wsiworld.com/hs-fs/hubfs/2019/persona-presentation.jpg?width=1116&height=712&name=persona-presentation.jpg 1116w, https://www.wsiworld.com/hs-fs/hubfs/2019/persona-presentation.jpg?width=1395&height=890&name=persona-presentation.jpg 1395w, https://www.wsiworld.com/hs-fs/hubfs/2019/persona-presentation.jpg?width=1674&height=1068&name=persona-presentation.jpg 1674w" sizes="(max-width: 558px) 100vw, 558px"> </div> <div class="itlr-text col6 tab4 mob4 ltr text-left regular-text"> <h3><span style="color: #016e31;">Ask the right questions when you develop your buyer's persona</span></h3> <p>Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.</p> </div> </div> </div> </div> </div></div> <div id="hs_cos_wrapper_widget_1554986589976" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="831800" class="wsi-module image-text-lr no-bg-color" style="padding-top:16px;padding-bottom:16px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="itlr-wrapper col12 tab8 mob4 halign-center flex flex-wrap flex-center space-between rtl"> <div class="itlr-image col6 tab4 mob4 ltr text-center"> <img src="https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg?width=558&height=373&name=Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg" alt="Smiling customer paying by credit card at the bakery" width="558" height="373" srcset="https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg?width=279&height=187&name=Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg 279w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg?width=558&height=373&name=Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg 558w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg?width=837&height=560&name=Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg 837w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg?width=1116&height=746&name=Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg 1116w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg?width=1395&height=933&name=Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg 1395w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg?width=1674&height=1119&name=Smiling%20customer%20paying%20by%20credit%20card%20at%20the%20bakery.jpeg 1674w" sizes="(max-width: 558px) 100vw, 558px"> </div> <div class="itlr-text col6 tab4 mob4 ltr text-left regular-text"> <h3><span style="color: #016e31;">Dig through your customer database</span></h3> <p>Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.</p> </div> </div> </div> </div> </div></div> <div id="hs_cos_wrapper_widget_1554986601678" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="3651609" class="wsi-module image-text-lr no-bg-color" style="padding-top:16px;padding-bottom:32px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="itlr-wrapper col12 tab8 mob4 halign-center flex flex-wrap flex-center space-between ltr"> <div class="itlr-image col6 tab4 mob4 ltr text-center"> <img src="https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg?width=558&height=373&name=Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg" alt="Business people meeting and using digital tablet" loading="lazy" width="558" height="373" srcset="https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg?width=279&height=187&name=Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg 279w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg?width=558&height=373&name=Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg 558w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg?width=837&height=560&name=Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg 837w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg?width=1116&height=746&name=Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg 1116w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg?width=1395&height=933&name=Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg 1395w, https://www.wsiworld.com/hs-fs/hubfs/Stock%20images/Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg?width=1674&height=1119&name=Business%20people%20meeting%20and%20using%20digital%20tablet.jpeg 1674w" sizes="(max-width: 558px) 100vw, 558px"> </div> <div class="itlr-text col6 tab4 mob4 ltr text-left regular-text"> <h3><span style="color: #016e31;">Develop a buyer's persona using your sales team</span></h3> <p>Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.</p> </div> </div> </div> </div> </div></div> <div id="hs_cos_wrapper_widget_1554986665639" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="wsi-module scroll-aid no-bg-color" style="padding-top:32px;padding-bottom:64px;"> <div class="wsi-site-wrapper"> <div class="wsi-content-wrapper"> <a class="sa-scroll transition" href="#stats"> <i class="fa fa-chevron-down fg-color2"></i> </a> </div> </div> </div> </div> <div id="hs_cos_wrapper_widget_1554986706790" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="wsi-module facts-numbers-banner bg-color2" style="padding-top:80px;padding-bottom:80px;"> <div class="wsi-site-wrapper layer1"> <div class="wsi-content-wrapper"> <header class="fnb-headline width10 halign-center text-center"><h2>Did You Know?</h2> <p>Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their entire marketing process. Some interesting statistics that reveal the importance of buyer personas:</p></header> <div class="fnb-facts flex flex-wrap flex-stretch space-around width12 halign-center"> <div class="fnb-fact-item text-center width3"> <div class="fnb-fact-wrapper flex flex-wrap"> <div class="fnb-top"> <div class="fnb-icon halign-center" style="width:40px;height:40px;line-height:40px;"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="sort-amount-up1_layer"><path d="M4.702 116.686l79.984-80.002c6.248-6.247 16.383-6.245 22.627 0l79.981 80.002c10.07 10.07 2.899 27.314-11.314 27.314H128v320c0 8.837-7.163 16-16 16H80c-8.837 0-16-7.163-16-16V144H16.016c-14.241 0-21.363-17.264-11.314-27.314zM240 96h256c8.837 0 16-7.163 16-16V48c0-8.837-7.163-16-16-16H240c-8.837 0-16 7.163-16 16v32c0 8.837 7.163 16 16 16zm-16 112v-32c0-8.837 7.163-16 16-16h192c8.837 0 16 7.163 16 16v32c0 8.837-7.163 16-16 16H240c-8.837 0-16-7.163-16-16zm0 256v-32c0-8.837 7.163-16 16-16h64c8.837 0 16 7.163 16 16v32c0 8.837-7.163 16-16 16h-64c-8.837 0-16-7.163-16-16zm0-128v-32c0-8.837 7.163-16 16-16h128c8.837 0 16 7.163 16 16v32c0 8.837-7.163 16-16 16H240c-8.837 0-16-7.163-16-16z" /></g></svg> </div> <div class="fnb-number secondary-font bold">900%</div> <div class="fnb-summary small-text">Using buyer personas increased the length of web visits by 900%! </div> </div> </div> </div> <div class="fnb-fact-item text-center width3"> <div class="fnb-fact-wrapper flex flex-wrap"> <div class="fnb-top"> <div class="fnb-icon halign-center" style="width:40px;height:40px;line-height:40px;"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 640 512" aria-hidden="true"><g id="users2_layer"><path d="M320 64c57.99 0 105 47.01 105 105s-47.01 105-105 105-105-47.01-105-105S262.01 64 320 64zm113.463 217.366l-39.982-9.996c-49.168 35.365-108.766 27.473-146.961 0l-39.982 9.996C174.485 289.379 152 318.177 152 351.216V412c0 19.882 16.118 36 36 36h264c19.882 0 36-16.118 36-36v-60.784c0-33.039-22.485-61.837-54.537-69.85zM528 300c38.66 0 70-31.34 70-70s-31.34-70-70-70-70 31.34-70 70 31.34 70 70 70zm-416 0c38.66 0 70-31.34 70-70s-31.34-70-70-70-70 31.34-70 70 31.34 70 70 70zm24 112v-60.784c0-16.551 4.593-32.204 12.703-45.599-29.988 14.72-63.336 8.708-85.69-7.37l-26.655 6.664C14.99 310.252 0 329.452 0 351.477V392c0 13.255 10.745 24 24 24h112.169a52.417 52.417 0 0 1-.169-4zm467.642-107.09l-26.655-6.664c-27.925 20.086-60.89 19.233-85.786 7.218C499.369 318.893 504 334.601 504 351.216V412c0 1.347-.068 2.678-.169 4H616c13.255 0 24-10.745 24-24v-40.523c0-22.025-14.99-41.225-36.358-46.567z" /></g></svg> </div> <div class="fnb-number secondary-font bold">7x</div> <div class="fnb-summary small-text">High-performing organizations are 7x as likely to have updated their personas in the past 6 months</div> </div> </div> </div> <div class="fnb-fact-item text-center width3"> <div class="fnb-fact-wrapper flex flex-wrap"> <div class="fnb-top"> <div class="fnb-icon halign-center" style="width:40px;height:40px;line-height:40px;"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-down3_layer"><path d="M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z" /></g></svg> </div> <div class="fnb-number secondary-font bold">72%</div> <div class="fnb-summary small-text">Buyer personas contributed to 72% reduction in lead conversion time</div> </div> </div> </div> <div class="fnb-fact-item text-center width3"> <div class="fnb-fact-wrapper flex flex-wrap"> <div class="fnb-top"> <div class="fnb-icon halign-center" style="width:40px;height:40px;line-height:40px;"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="book4_layer"><path d="M448 360V24c0-13.3-10.7-24-24-24H96C43 0 0 43 0 96v320c0 53 43 96 96 96h328c13.3 0 24-10.7 24-24v-16c0-7.5-3.5-14.3-8.9-18.7-4.2-15.4-4.2-59.3 0-74.7 5.4-4.3 8.9-11.1 8.9-18.6zM128 134c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm0 64c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm253.4 250H96c-17.7 0-32-14.3-32-32 0-17.6 14.4-32 32-32h285.4c-1.9 17.1-1.9 46.9 0 64z" /></g></svg> </div> <div class="fnb-number secondary-font bold">6x</div> <div class="fnb-summary small-text">Persona-based content increased customer engagement almost six-fold when targeting cold leads</div> </div> </div> </div> </div> </div> </div> </section> </div> <div id="hs_cos_wrapper_widget_1692278218821" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section id="1716096" class="wsi-module text-block-1 no-bg-color" style="padding-top:40px;padding-bottom:40px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="tb1-text-wrapper width10 halign-center text-center"> <div class="tb1-text regular-text text-col-1"><h2>Your Buyer Persona Questions... Answered</h2> <p>Let's unravel the essentials of buyer persona development. Explore the answers below to elevate your online business journey.</p></div> </div> </div> </div> </section> </div> <div id="hs_cos_wrapper_widget_1692280267599" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="wsi-module wsi-divider-module"> <div class="wsi-site-wrapper"> <div class="wsi-divider black-divider"></div> </div> </div></div> <div id="hs_cos_wrapper_widget_1692278366934" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="wsi-module text-block-2 no-bg-color" style="padding-top:40px;padding-bottom:40px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="tb2-wrapper width12 halign-center flex flex-wrap space-between medium-text"> <div class="tb2-left col6 tab4 mob4"><p><img src="https://www.wsiworld.com/hs-fs/hubfs/Service%20Page%20-%20FAQ%20Image%20Compressed.png?width=450&height=285&name=Service%20Page%20-%20FAQ%20Image%20Compressed.png" width="450" height="285" loading="lazy" alt="Service Page - FAQ Image Compressed" style="height: auto; max-width: 100%; width: 450px;" srcset="https://www.wsiworld.com/hs-fs/hubfs/Service%20Page%20-%20FAQ%20Image%20Compressed.png?width=225&height=143&name=Service%20Page%20-%20FAQ%20Image%20Compressed.png 225w, https://www.wsiworld.com/hs-fs/hubfs/Service%20Page%20-%20FAQ%20Image%20Compressed.png?width=450&height=285&name=Service%20Page%20-%20FAQ%20Image%20Compressed.png 450w, https://www.wsiworld.com/hs-fs/hubfs/Service%20Page%20-%20FAQ%20Image%20Compressed.png?width=675&height=428&name=Service%20Page%20-%20FAQ%20Image%20Compressed.png 675w, https://www.wsiworld.com/hs-fs/hubfs/Service%20Page%20-%20FAQ%20Image%20Compressed.png?width=900&height=570&name=Service%20Page%20-%20FAQ%20Image%20Compressed.png 900w, https://www.wsiworld.com/hs-fs/hubfs/Service%20Page%20-%20FAQ%20Image%20Compressed.png?width=1125&height=713&name=Service%20Page%20-%20FAQ%20Image%20Compressed.png 1125w, https://www.wsiworld.com/hs-fs/hubfs/Service%20Page%20-%20FAQ%20Image%20Compressed.png?width=1350&height=855&name=Service%20Page%20-%20FAQ%20Image%20Compressed.png 1350w" sizes="(max-width: 450px) 100vw, 450px"></p></div> <div class="tb2-right col6 tab4 mob4"><p><strong>What is a buyer persona?</strong></p> <p>A buyer persona is a detailed, semi-fictional representation of your business’s ideal customer based on market research and real data about your existing customers. A buyer persona includes information about their interests, background, education level, needs, and challenges. This persona helps businesses tailor their products, services, and marketing strategies to meet the specific needs and preferences of their ideal audience.</p></div> </div> </div> </div> </div></div> <div id="hs_cos_wrapper_widget_1692278383346" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="wsi-module text-block-2 no-bg-color" style="padding-top:40px;padding-bottom:40px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="tb2-wrapper width12 halign-center flex flex-wrap space-between medium-text"> <div class="tb2-left col6 tab4 mob4"><p><strong>How is a buyer persona developed to represent the ideal target audience?</strong></p> <p>A buyer persona is developed by gathering and analyzing data about your customers. This process typically involves conducting market research, analyzing customer demographics, conducting surveys or interviews, studying customer behavior patterns, and consulting with your sales team about the traits of their most promising leads. The goal of this exercise is to understand your customers’ aspirations and what motivates them, and to create a comprehensive profile that represents your ideal customer.</p></div> <div class="tb2-right col6 tab4 mob4"><p><strong>How is understanding my buyer personas important to improving customer engagement and lead conversion?</strong></p> <p>Understanding your customers' needs and challenges allows you to customize your marketing strategies, products, and services to meet their demands. This personalized approach leads to more effective engagement, as your marketing messages will resonate more deeply with your target audience. Additionally, personalization facilitates faster lead conversion, as you are offering solutions that precisely address your customers' needs. By aligning your marketing efforts with the preferences of your ideal buyer personas, you significantly increase the likelihood of converting leads into loyal customers.</p></div> </div> </div> </div> </div></div> <div id="hs_cos_wrapper_widget_1554987048079" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section id="432592" class="wsi-module text-block-1 bg-color4" style="padding-top:80px;padding-bottom:24px;"> <div class="wsi-site-wrapper h-padding"> <div class="wsi-content-wrapper"> <div class="tb1-text-wrapper width10 halign-center text-center"> <div class="tb1-text regular-text text-col-1"><h2>We do more than just Buyer Persona Development</h2> <p><span style="color: #000000;">Outlining your buyer personas is just one component of your digital marketing strategy. It's a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy. </span></p></div> <div class="tb1-cta"> <a class="wsi-text-button text-green" href="/our-services">Explore our full suite of digital marketing services</a> </div> </div> </div> </div> </section> </div> <div id="hs_cos_wrapper_widget_1558367676391" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="wsi-module icon-cards-2 bg-color4" style="padding-top:24px;padding-bottom:64px;"> <div class="wsi-site-wrapper"> <div class="wsi-content-wrapper"> <div class="ic2-cards col10 tab8 mob4 halign-center flex flex-wrap flex-stretch space-between"> <div class="ic2-card col6 tab4 mob4 text-center border-radius transition shadow-hover ahover" onclick="this.querySelector('a').click()"> <div class="ic2c-wrapper width4 halign-center"> <div class="ic2c-top"> <img class="ic2c-icon" src="https://www.wsiworld.com/hubfs/Service%20Pillar%20Icons%20-%20Leads.svg" alt="Service Pillar Icons - Leads" width="65" height="55" loading="lazy"> <h4 class="ic2c-title">Generate More Sales Leads</h4> <p class="ic2c-summary medium-text">Generate high-quality leads and convert more customers.</p> </div> <div class="ic2c-bottom"> <a class="ic2-link wsi-button border-green medium-button" href="https://www.wsiworld.com/our-services/leads-and-sales">Get More Leads</a> </div> </div> </div> <div class="ic2-card col6 tab4 mob4 text-center border-radius transition shadow-hover ahover" onclick="this.querySelector('a').click()"> <div class="ic2c-wrapper width4 halign-center"> <div class="ic2c-top"> <img class="ic2c-icon" src="https://www.wsiworld.com/hubfs/Service%20Pillar%20Icons%20-%20Brand.svg" alt="Service Pillar Icons - Brand" width="65" height="55" loading="lazy"> <h4 class="ic2c-title">Build Brand Awareness</h4> <p class="ic2c-summary medium-text">Increase your visibility so customers can easily find you and your services.</p> </div> <div class="ic2c-bottom"> <a class="ic2-link wsi-button border-green medium-button" href="https://www.wsiworld.com/our-services/brand-awareness">Expand your Reach</a> </div> </div> </div> <div class="ic2-card col6 tab4 mob4 text-center border-radius transition shadow-hover ahover" onclick="this.querySelector('a').click()"> <div class="ic2c-wrapper width4 halign-center"> <div class="ic2c-top"> <img class="ic2c-icon" src="https://www.wsiworld.com/hubfs/Service%20Pillar%20Icons-AIC.svg" alt="Service Pillar Icons-AIC" width="65" height="55" loading="lazy"> <h4 class="ic2c-title">Drive Growth with AI</h4> <p class="ic2c-summary medium-text">Demystify AI, drive adoption and achieve transformative outcomes.</p> </div> <div class="ic2c-bottom"> <a class="ic2-link wsi-button border-green medium-button" href="https://www.wsiworld.com/our-services/ai-consulting">Unlock the Power of AI</a> </div> </div> </div> <div class="ic2-card col6 tab4 mob4 text-center border-radius transition shadow-hover ahover" onclick="this.querySelector('a').click()"> <div class="ic2c-wrapper width4 halign-center"> <div class="ic2c-top"> <img class="ic2c-icon" src="https://www.wsiworld.com/hubfs/Service%20Pillar%20Icons%20-%20Website.svg" alt="Service Pillar Icons - 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Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."</div> <div class="ftlr-signature col8 tab8 mob4 bold italic"> <span class="ftlr-name">Julio Cesar Vieira dos Santos -</span> <span class="ftlr-title">Clinica da Mama, Owner.</span> </div> </div> </div> <div class="ftrl-right col6 tab4 mob4"> <div class="ftlr-form width5 halign-right shadow border-radius"> <span id="hs_cos_wrapper_widget_8816890729_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_form_332678036_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text">Let's talk buyer personas</h3> <div id="hs_form_target_form_332678036"></div> </span> </div> </div> </div> </div> </div> </div> </div></span> </div> </div> </div> </div> </div> <div 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