Transform magazine: Program - Transform Live North America 2024

<!DOCTYPE html>      <html class="no-js">  <head> <title> Transform magazine: Program - Transform Live North America 2024 - Conferences </title> <meta name="description" content=""> <meta name="keywords" content=""> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge">  <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Program" /> <meta property="og:description" content="" /> <meta property="og:url" content="https://www.transformmagazine.net/conferences/transform-live-north-america-2024/program/" /> <meta property="og:site_name" content="Transform magazine" /> <meta property="og:image" content="https://www.transformmagazine.net//images/logo.png" /> <link href="/css/bootstrap.css" rel="stylesheet" type="text/css" /> <link href="/css/bootstrap-theme.css" rel="stylesheet" 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href="/awards/mea/past-winners/2018-transform-awards-mena/"><span class="nav-border">2018 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2017-transform-awards-mena/"><span class="nav-border">2017 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2016-transform-awards-mena/"><span class="nav-border">2016 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2015-transform-awards-mena/"><span class="nav-border">2015 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2014-transform-awards-mena/"><span class="nav-border">2014 Transform Awards MENA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/north-america/" class="nav-dropdown"><span class="nav-border">North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/north-america/" class="nav-title">North America</a></li> <li> <a href="/awards/north-america/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/north-america/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/north-america/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/north-america/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> </ul> </li> <li><a href="/awards/north-america/the-categories/"><span class="nav-border">The categories</span></a></li> <li> <a href="/awards/north-america/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/how-to-enter/" class="nav-title">How to enter</a></li> <li><a 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<ul class="navigation sub level-4"> <li><a href="/awards/north-america/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/north-america/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/north-america/past-winners/2024-transform-awards-na/"><span class="nav-border">2024 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2023-transform-awards-na/"><span class="nav-border">2023 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2022-transform-awards-na/"><span class="nav-border">2022 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2021-transform-awards-na/"><span class="nav-border">2021 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2020-transform-awards-na/"><span class="nav-border">2020 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2019-transform-awards-na/"><span class="nav-border">2019 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2018-transform-awards-na/"><span class="nav-border">2018 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2017-transform-awards-na/"><span class="nav-border">2017 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2016-transform-awards-na/"><span class="nav-border">2016 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2015-transform-awards-na/"><span class="nav-border">2015 Transform Awards NA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/transform-diamond-awards/" class="nav-dropdown"><span class="nav-border">Transform Diamond Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/transform-diamond-awards/" class="nav-title">Transform Diamond Awards</a></li> <li><a href="/awards/transform-diamond-awards/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/employer-brand-management-awards/"><span class="nav-border">Employer Brand Management Awards</span></a></li> </ul> </li> <li class=""> <a href="/conferences/" target="_self" class="current nav-dropdown"><span class="nav-border">Conferences</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-2"> <li><a href="/conferences/" class="nav-title">Conferences</a></li> <li> <a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-dropdown"><span class="nav-border">Making your entry count: Tips and tricks to win at the Transform Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-title">Making your entry count: Tips and tricks to win at the Transform Awards</a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/register/"><span class="nav-border">Recording</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-dropdown"><span class="nav-border">Data, design systems and the digital user experience</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-title">Data, design systems and the digital user experience</a></li> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-north-america/" class="nav-title">2015 Transform conference North America</a></li> <li><a href="/conferences/2015-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/programme/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-dropdown"><span class="nav-border">2015 Transform conference Asia-Pacifc</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-title">2015 Transform conference Asia-Pacifc</a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/workshop-modules/"><span class="nav-border">Workshop modules</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North 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class="nav-border">Information</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/videos/"><span class="nav-border">Videos</span></a></li> </ul> </li> <li> <a href="/conferences/2017-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2017 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-transform-conference-north-america/" class="nav-title">2017 Transform conference North America</a></li> <li><a href="/conferences/2017-transform-conference-north-america/program/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2017-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a 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<li> <a href="/conferences/2018-middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2018 Middle East Brand Summit</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-middle-east-brand-summit/" class="nav-title">2018 Middle East Brand Summit</a></li> <li><a href="/conferences/2018-middle-east-brand-summit/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li><a href="/conferences/2018-employer-brand-management-webinar/"><span class="nav-border">2018 Employer brand management webinar</span></a></li> <li> <a 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href="/conferences/middle-east-brand-summit-2020/" class="nav-title">Middle East Brand Summit 2020</a></li> <li><a href="/conferences/middle-east-brand-summit-2020/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/register-to-attend/"><span class="nav-border">Register to attend</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/slides/"><span class="nav-border">Slides</span></a></li> </ul> </li> <li> <a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-dropdown"><span class="nav-border">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-title">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/register-for-the-recording/"><span class="nav-border">Register for the recording</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/" class="nav-dropdown"><span class="nav-border">Recalibrating business for the 2020s</span><i 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<div class="light-bg-intro"> <div class="left"> <h2> New York, <br /> <time datetime="2024-10-03">03 October 2024</time> </h2> <h3>Transform Live North America 2024</h3> </div> <div class="right"> <img src="/media/16887/transform-live-north-america-2024_logo_colour.png?anchor=center&mode=crop&width=0&height=60&rnd=133656839560000000&bgcolor=ffffff" alt="Transform Live North America 2024" /> </div> <div class="clear"></div> </div> <div class="dark-bg"> <h3 class="left-70"> Program </h3> <div class="clear"></div> </div> <div class="programme"> <div class="programme-row heading"> <div class="col-time">Time</div> <div class="col-desc">Description</div> <div class="col-speakers">Speakers</div> </div> <div class="programme-row"> <div class="col-time"><span>9:00 AM</span></div> <div class="col-desc"><h4>Registration and breakfast</h4></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>9:30 AM</span></div> <div class="col-desc"><h4>Welcome and opening address</h4></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17014/transform_logo.png?mode=pad&width=200&height=80&rnd=133675911300000000&bgcolor=ffffff" alt="Transform Logo" /> </div> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />Publisher <br /><a href="https://www.transformmagazine.net/" target="_blank">Transform magazine</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>9:35 AM</span></div> <div class="col-desc"><h4>Paris 2024: How to build a sporting icon</h4> <p>Jonathan Finer, strategy director at Conran Design Group New York, explores how in a time of political unrest and media fragmentation, the Paris team built a brand for the Olympics and Paralympics that offered a whole new perspective on what it means to be French – and turned Paris into a party where everyone was welcome.</p> <p>From finding the ‘north star’ to turning clichés on their head, Jonathan will discuss what his work teaches us about successful placemaking and how design was used to dismantle assumptions and showcase key societal values – particularly around inclusivity and openness.</p> <p> </p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17308/image20240912152720.png?mode=pad&width=200&height=80&rnd=133706250110000000&bgcolor=ffffff" alt="Image20240912152720" /> </div> <div class="speaker-detail"> <p> <strong> Jonathan Finer</strong> <br />Strategy director <br /><a href="https://www.conrandesigngroup.com/" target="_blank">Conran Design Group New York</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:00 AM</span></div> <div class="col-desc"><h4>Where creativity meets courage: Growth hacking a tech start-up through brand</h4> <p>How can a start-up create distinction and garner attention from day one? By creating an inspiring purpose that’s authentic, unique, relevant and breakthrough – and then building everything around that big idea.</p> <p>Join Oleria to discover its surprisingly bold brand story in enterprise security. Hear what it takes to build a brand with heart through courage, brand integrity, deep collaboration and pushing creative boundaries and discover how these principles can empower you to take bold steps in creative work.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17093/oleria_esig_msc_r2_outlined.jpg?mode=pad&width=200&height=80&rnd=133685299870000000&bgcolor=ffffff" alt="Oleria Esig MSC R2 Outlined" /> </div> <div class="speaker-detail"> <p> <strong> Shana Glenzer</strong> <br />Head of marketing <br /><a href="https://www.oleria.com/" target="_blank">Oleria</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17024/northbound.png?mode=pad&width=200&height=80&rnd=133675946320000000&bgcolor=ffffff" alt="Northbound (2)" /> </div> <div class="speaker-detail"> <p> <strong> Eric Jackson</strong> <br />Naming director <br /><a href="https://www.northboundbrand.com/about-us" target="_blank">Northbound</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17015/northbound.png?mode=pad&width=200&height=80&rnd=133675913770000000&bgcolor=ffffff" alt="Northbound" /> </div> <div class="speaker-detail"> <p> <strong> Samantha Temple Neukom</strong> <br />CEO and co-founder <br /><a href="https://www.northboundbrand.com/about-us" target="_blank">Northbound</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:20 AM</span></div> <div class="col-desc"><h4>Transform roundtable discussions</h4> <p>A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.</p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:50 AM</span></div> <div class="col-desc"><h4>Coffee and networking break</h4></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:10 AM</span></div> <div class="col-desc"><h4>From vision to impact: how nonprofits build digital brands to drive social change</h4> <p>Join Colleen J. Ross, integrated content director at the Mellon Foundation, Sam George, lead designer at Work & Co and Jack Cousins, editor at Transform magazine, for a fireside chat on how nonprofits can build stunning digital brands that elevate storytelling, showcase artists, and drive meaningful societal impact.</p> <p> </p> <p> </p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17389/image20240924162125.png?mode=pad&width=200&height=80&rnd=133716649850000000&bgcolor=ffffff" alt="Image20240924162125" /> </div> <div class="speaker-detail"> <p> <strong> Sam George</strong> <br />Lead designer <br /><a href="https://work.co/" target="_blank">Work & Co</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17326/mellon_intertwined_lockup.jpg?mode=pad&width=200&height=80&rnd=133710638420000000&bgcolor=ffffff" alt="Mellon Intertwined Lockup" /> </div> <div class="speaker-detail"> <p> <strong> Colleen J. Ross</strong> <br />Integrated content director <br /><a href="https://www.mellon.org/" target="_blank">Mellon Foundation</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:30 AM</span></div> <div class="col-desc"><h4>How PepsiCo is defining the next chapters of Their Iconic Portfolio</h4> <p>Pepsi, the iconic global brand, unveiled a new logo and visual identity system last fall, the first update of the iconic Pepsi globe logo in 14 years. The new logo and visual identity pay homage to the brand’s rich heritage while taking a big leap toward the future. Parent company PepsiCo has long put design at the forefront of its business.</p> <p>In this session, Leon Imas talks through the new Pepsi brand system and components of the identity that are enabling greater innovation and storytelling opportunities. He discusses what the characteristics and culture of PepsiCo Design & Innovation are, as well as its capabilities that are creating the next brand chapters for our layered and digitally native world. This includes new brands like Starry and the iconic sports brand Gatorade.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17268/pepsico.jpg?mode=pad&width=200&height=80&rnd=133699966710000000&bgcolor=ffffff" alt="Pepsico (1)" /> </div> <div class="speaker-detail"> <p> <strong> Leon Imas</strong> <br />Vice president of design <br /><a href="https://www.pepsico.co.uk/" target="_blank">PepsiCo</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>12:00 PM</span></div> <div class="col-desc"><h4>From unnamed to unmatched: How brand identity turned a divested business into a global category visionary</h4> <p>In 2022, Bayer divested their Environmental Science business, instantly creating an unnamed global company of 1000+ people and 200+ product brands in countries around the world. That year, HLK launched Envu, a new brand with a vision, taking the company from divestment to giving the people and products a home they could rally around. This case spanned every part of brand development from positioning to naming to design and architecture – each playing a critical role in telling the story of this new company internally and externally.</p> <p>In this session, HLK will highlight the powerful combination of naming and design to bring a brand to life globally, covering the hurdles faced and overcame, to launch Envu with clarity and consistency in 150 markets. HLK will focus on the critical components of success: storytelling, standards and governance, global alignment and more.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17134/hlk_logo_agency-2.jpg?mode=pad&width=200&height=80&rnd=133686359480000000&bgcolor=ffffff" alt="Hlk Logo Agency 2" /> </div> <div class="speaker-detail"> <p> <strong> Emily Kircher</strong> <br />Chief marketing officer <br /><a href="https://hlkagency.com/" target="_blank">HLK</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17019/envu.jpg?mode=pad&width=200&height=80&rnd=133675926100000000&bgcolor=ffffff" alt="Envu" /> </div> <div class="speaker-detail"> <p> <strong> Bekah Mahan</strong> <br />Head of brand strategy and campaigns <br /><a href="https://www.uk.envu.com/" target="_blank">Envu</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>12:20 PM</span></div> <div class="col-desc"><h4>Transform roundtable discussions</h4> <p>A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.</p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>12:50 PM</span></div> <div class="col-desc"><h4>Lunch break and networking</h4> <p> </p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>1:40 PM</span></div> <div class="col-desc"><h4>Faster, Higher, Easier!: How the German Olympics’ “Team D” developed its distinct brand look for motion design</h4> <p>Can animation help depict the emotional range of an entire sports nation? why do birds accompanied Team D with customized motion branding and simple motion design templates to the Olympic Games 2024 in Paris and beyond. Learn how three core design principles were defined as the foundation for the development of various motion elements, giving Team D a unique look and feel on all audio visual platforms.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17266/why_do_birds_logo_rgb-2.jpg?mode=pad&width=200&height=80&rnd=133699187050000000&bgcolor=ffffff" alt="Why Do Birds Logo RGB[2]" /> </div> <div class="speaker-detail"> <p> <strong> Alexander Wodrich</strong> <br />Managing director <br /><a href="https://www.whydobirds.de/" target="_blank">why do birds</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>2:00 PM</span></div> <div class="col-desc"><h4>More than just a card: Getting credit beyond credit cards by making the invisible visible</h4> <p>Mastercard was overlooked as a key player in the technology landscape – often misrepresented as ‘just a credit card company,’ rather than the technology leader they’ve always been. Mastercard pioneers much of the digital safety, security and payments technology around the world – but you wouldn’t know it because this critical infrastructure is invisible and intangible.</p> <p>Alongside the Mastercard team, Design Bridge and Partners created the tools to showcase the impact Mastercard has on billions of people every day through a visual and verbal expression that reflects the cutting-edge work done by the Technology team to build systems that never fail, for a world that never stops, and further solidifies Mastercard as an organization built around technology.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17020/design-bridge-and-partners.png?mode=pad&width=200&height=80&rnd=133675939030000000&bgcolor=ffffff" alt="Design Bridge And Partners" /> </div> <div class="speaker-detail"> <p> <strong> Rachel Darivoff</strong> <br />Strategy director <br /><a href="https://www.designbridge.com/" target="_blank">Design Bridge and Partners</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17023/mastercard.png?mode=pad&width=200&height=80&rnd=133675939880000000&bgcolor=ffffff" alt="Mastercard (2)" /> </div> <div class="speaker-detail"> <p> <strong> Lucy Fielding</strong> <br />Vice president, global brand strategy <br /><a href="https://www.mastercard.co.uk/en-gb/personal/find-a-card.html" target="_blank">Mastercard</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>2:20 PM</span></div> <div class="col-desc"><h4>Transform roundtable discussions</h4> <p>A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.</p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>2:50 PM</span></div> <div class="col-desc"><h4>Afternoon coffee and networking break</h4></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>3:10 PM</span></div> <div class="col-desc"><h4>Just my type: Exploring typography trends for 2024</h4> <p>What is type saying to us in 2024? This year’s Type Trends report is a celebratory look at the universality of type – a collection of groundbreaking designs that reflects our changing world. </p> <p>Join this year’s report curators, Monotype's creative type director Damien Collot, and type designer Jordan Bell, as they present projects featured in the report from agencies, designers and foundries spanning the globe. During the event, you can expect to: </p> <ul> <li>Gain an in-depth look into emerging patterns in design </li> <li>Learn how to apply trends and styles in your work this year  </li> </ul></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17025/monotype.jpg?mode=pad&width=200&height=80&rnd=133675948230000000&bgcolor=ffffff" alt="Monotype (1)" /> </div> <div class="speaker-detail"> <p> <strong> Jordan Bell</strong> <br />Type designer <br /><a href="https://www.monotype.com/" target="_blank">Monotype</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17025/monotype.jpg?mode=pad&width=200&height=80&rnd=133675948230000000&bgcolor=ffffff" alt="Monotype (1)" /> </div> <div class="speaker-detail"> <p> <strong> Damien Collot</strong> <br />Creative type director <br /><a href="https://www.monotype.com/" target="_blank">Monotype</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>3:40 PM</span></div> <div class="col-desc"><h4>Banking on sonic: How ATB differentiated its identity through sound</h4> <p>The Canadian banking industry is dominated by the ‘Big 6’ – all competing in similar ways to rule the same ‘caregiver’ archetype. ATB is paving its own lane as a ‘sage’ brand, fueling growth through its unique culture and ability to ‘Power Possibility’ through Expertise Well Shared. Music is now a primary driver of this repositioning, steeped in qualitative consumer insights across a very interesting and lesson-filled journey.</p> <p>In this session, we learn how ATB is using sound to bring its differentiated experience to life across every internal and external aspect of their business. True to the ‘Powering Possibility’ tagline, ATB’s Jesse Yuen explains how he pushed the boundaries of what sonic branding can achieve by teaming sonic experts with strategy, research and all areas of his organization. Marco Vitali of Sonic Lens will share how music intelligence enabled such cross-discipline integration and put strategy squarely in the driver’s seat, resulting in the most comprehensive ‘sonic identity system’ in banking (>4.5k assets) while also unlocking unforeseen opportunities to differentiate like tying the brand to Canada’s grassroots ‘bedroom pop’ movement.</p> <p><br /><br /></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17092/rebelles-white-4000-x-1800-px-final.png?mode=pad&width=200&height=80&rnd=133682949170000000&bgcolor=ffffff" alt="Rebelles White (4000 X 1800 Px) FINAL" /> </div> <div class="speaker-detail"> <p> <strong> Gayle Lunn</strong> <br />Principal <br /><a href="https://www.rebellesresearch.com/" target="_blank">Rebelles Strategy & Research</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17090/soniclenslogo-simple-lines.png?mode=pad&width=200&height=80&rnd=133682948070000000&bgcolor=ffffff" alt="Soniclenslogo Simple Lines" /> </div> <div class="speaker-detail"> <p> <strong> Marco Vitali</strong> <br />Partner <br /><a href="https://www.soniclensagency.com/" target="_blank">Sonic Lens Agency</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17091/atb_blue_rgb.jpg?mode=pad&width=200&height=80&rnd=133682948630000000&bgcolor=ffffff" alt="ATB Blue RGB" /> </div> <div class="speaker-detail"> <p> <strong> Jesse Yuen</strong> <br />Managing director, culture to brand <br /><a href="https://www.atb.com/personal/" target="_blank">ATB Financial</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>4:00 PM</span></div> <div class="col-desc"><h4>Closing remarks and conference ends</h4></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/17014/transform_logo.png?mode=pad&width=200&height=80&rnd=133675911300000000&bgcolor=ffffff" alt="Transform Logo" /> </div> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />Publisher <br /><a href="https://www.transformmagazine.net/" target="_blank">Transform magazine</a> </p> </div> </div> </div> </div> <div class="clear"></div> </div> <div class="section-text"> <div class="umb-grid"> <div class="grid-section"> </div> </div> </div> </div> <div class="content-right"> <div class="tout text-image"> <h4 class="borderless">When & where</h4> <div class="tout-content"> <p style="text-align: left;"><strong>Date:</strong> October 3, 2024</p> <p style="text-align: left;"><strong>Timings: </strong>9:00 AM – 4:00 PM </p> <p style="text-align: left;"><strong>Venue: </strong>The Edison Ballroom,<span> </span><span>240 W 47th St, New York, NY 10036, United States</span></p> <p style="text-align: left;"><span></span></p> <p style="text-align: left;"> </p> <p style="text-align: center;"> </p> </div> </div> <div class="tout"> <div class="line-divide"> <h5><span>Sponsors</span></h5> </div> <div class="sponsor-logos"> <div class="sp-logo"> <a href="https://www.designbridge.com/" target="_blank"> <img src="/media/17152/design-bridge-and-partners.png?mode=pad&width=94&height=50&rnd=133687258010000000&bgcolor=ffffff" alt="Design Bridge And Partners (1)" /> </a> </div> <div class="sp-logo"> <a href="https://hlkagency.com/" target="_blank"> <img src="/media/17018/hlk_logo_agency.jpg?mode=pad&width=94&height=50&rnd=133675925190000000&bgcolor=ffffff" alt="Hlk Logo Agency" /> </a> </div> <div class="sp-logo"> <a href="https://www.northboundbrand.com/about-us" target="_blank"> <img src="/media/17016/northbound.png?mode=pad&width=94&height=50&rnd=133675914130000000&bgcolor=ffffff" alt="Northbound (1)" /> </a> </div> <div class="sp-logo"> <a href="https://www.soniclensagency.com/" target="_blank"> <img src="/media/17094/soniclenslogo-simple-lines.png?mode=pad&width=94&height=50&rnd=133685312530000000&bgcolor=ffffff" alt="Soniclenslogo Simple Lines (1)" /> </a> </div> <div class="sp-logo"> <img src="/media/17271/why_do_birds_logo_rgb-2.jpg?mode=pad&width=94&height=50&rnd=133700881070000000&bgcolor=ffffff" alt="Why Do Birds Logo RGB[2] (1)" /> </div> </div> <h5 style="text-align: center;"><span>SPONSOR TRANSFORM LIVE NORTH AMERICA 2024</span></h5> <p style="text-align: center;">If you are interested in the wonderful opportunity to sponsor and showcase your brand at Transform Live North America 2024, please email Finley at <a href="mailto:finley.chesson@cravenhillpublishing.com"><strong>finley.chesson@cravenhillpublishing.com</strong></a>.</p> <p style="text-align: center;"><em>Bespoke packages are available. </em></p> </div> <div class="tout"> <div class="line-divide"> <h5><span>Supporting Partners</span></h5> </div> <div class="sponsor-logos"> <div class="sp-logo"> <a href="https://workingnotworking.com/" target="_blank"> <img src="/media/17286/wnw_neue_logo_white_stacked.jpg?mode=pad&width=94&height=50&rnd=133704557020000000&bgcolor=ffffff" alt="WNW NEUE LOGO White Stacked" /> </a> </div> </div> <h5 style="text-align: center;"><span>INTERESTED IN BEING A SUPPORTING PARTNER OF THE TRANSFORM LIVE NORTH AMERICA 2024?</span></h5> <p style="text-align: center;">If you are interested in being a supporting partner, or would like to cover Transform Live North America 2024, please email Finley at <a href="mailto:finley.chesson@cravenhillpublishing.com"><strong>finley.chesson@cravenhillpublishing.com</strong></a></p> </div> </div> </div> </main> <footer class="footer"> <div class="container"> <div class="left-50"> <h2>Transform Magazine</h2> <p> Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world. </p> </div> <div class="left-25"> <h2>Our offices</h2> <p> Transform Magazine<br /> Cravenhill Publishing<br /> 26-32 Voltaire Road<br /> London SW4 6DH<br /> United Kingdom </p> <p> Tel: +44 (0)20 3950 5356 </p> </div> <div class="left-25 last"> <h2>Connect with us</h2> <ul class="social-media"> <li><a href="https://www.facebook.com/transformsays" target="_blank"><i class="fa fa-facebook"></i></a></li> <li><a href="https://www.linkedin.com/company/5230797" target="_blank"><i class="fa fa-linkedin"></i></a></li> <li><a href="https://twitter.com/transformsays" target="_blank"><i class="fa fa-twitter"></i></a></li> <li><a href="https://www.instagram.com/transform_magazine/" target="_blank"><i class="fa fa-instagram"></i></a></li> </ul> </div> <div class="clear"></div> <div class="left"> <ul class="copyright"> <li>© 2025 Transform magazine. 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