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class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid 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src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_current_red_Asia_Australia.svg/42px-Ambox_current_red_Asia_Australia.svg.png" decoding="async" width="42" height="34" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_current_red_Asia_Australia.svg/63px-Ambox_current_red_Asia_Australia.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_current_red_Asia_Australia.svg/84px-Ambox_current_red_Asia_Australia.svg.png 2x" data-file-width="360" data-file-height="290" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article needs to be <b>updated</b>.<span class="hide-when-compact"> Please help update this article to reflect recent events or newly available information.</span> <span class="date-container"><i>(<span class="date">July 2023</span>)</i></span></div></td></tr></tbody></table><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Tech support station for Apple retail stores</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox vcard"><caption class="infobox-title fn org">Apple Genius Bar</caption><tbody><tr><td colspan="2" class="infobox-image logo"><span typeof="mw:File"><a href="/wiki/File:Genius_Bar,_SoHo_Apple_Store,_September_2003.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg/260px-Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg" decoding="async" width="260" height="195" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg/390px-Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg/520px-Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg 2x" data-file-width="2048" data-file-height="1536" /></a></span><div class="infobox-caption">The Genius Bar at the <a href="/wiki/Apple_Store_(retail)" class="mw-redirect" title="Apple Store (retail)">Apple Store</a> <a href="/wiki/SoHo" class="mw-redirect" title="SoHo">SoHo</a>, New York, in 2003</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-right:0.6em;">Formation</th><td class="infobox-data note">May 19, 2001<span class="noprint">; 23 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2001-05-19</span>)</span></td></tr><tr><th scope="row" class="infobox-label" style="padding-right:0.6em;"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Parent organization</div></th><td class="infobox-data"><a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a></td></tr><tr><th scope="row" class="infobox-label" style="padding-right:0.6em;">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://apple.com/retail/geniusbar">apple<wbr />.com<wbr />/retail<wbr />/geniusbar</a></span></td></tr></tbody></table> <p>The <b>Genius Bar</b> is a <a href="/wiki/Technical_support" title="Technical support">technical support</a> service provided by <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a> inside <a href="/wiki/Apple_Store" title="Apple Store">Apple Stores</a> to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced. For problems that require repairs to hardware, most of the work can be completed on-site<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2024)">citation needed</span></a></i>]</sup>, while customers wait. </p><p>The Genius Bar at Apple Stores offers same-day service for both screen and <a href="/wiki/Lithium-ion_battery" title="Lithium-ion battery">lithium-ion battery</a> replacements<b>.</b> If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately three business days. </p><p><a href="/wiki/Ron_Johnson_(Apple)" class="mw-redirect" title="Ron Johnson (Apple)">Ron Johnson</a>, the former <a href="/wiki/Senior_vice_president" class="mw-redirect" title="Senior vice president">senior vice president</a> for retail, often referred to the Genius Bar as the "heart and soul" of the Apple Store.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Store_layout">Store layout</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Genius_Bar&action=edit&section=1" title="Edit section: Store layout"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Layouts of a Genius Bar previously consisted of at least two 15" or 17" current PowerBook or MacBook Pro, often mounted on "floating" stands. Employees now use iPads with similar software to check in machines for repairs. There may be other notebooks for iPod/iPhone troubleshooting, often referred to as "floaters". LCD screens behind the Bar play looped videos which offer tips to customers waiting for help. Stools can be found in front of the Bar for people to sit and chat with each other or with employees. </p><p>The "Red Telephone" sometimes seen behind the Genius Bar was a direct line to Apple product specialists, allowing for problems and questions too complicated for the in-store employees to answer.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> As of August 2009, this phone is no longer installed in newer Apple Retail Stores and removed in others.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Staff">Staff</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Genius_Bar&action=edit&section=2" title="Edit section: Staff"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Apple_Genius_Bar_Regentstreet_London.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Apple_Genius_Bar_Regentstreet_London.jpg/220px-Apple_Genius_Bar_Regentstreet_London.jpg" decoding="async" width="220" height="152" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Apple_Genius_Bar_Regentstreet_London.jpg/330px-Apple_Genius_Bar_Regentstreet_London.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Apple_Genius_Bar_Regentstreet_London.jpg/440px-Apple_Genius_Bar_Regentstreet_London.jpg 2x" data-file-width="1280" data-file-height="882" /></a><figcaption>Location in <a href="/wiki/London" title="London">London</a></figcaption></figure> <p>The employees can also be viewed as the local representatives of <a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a>. They offer personal support when customers have problems or questions relating to their Apple products. Most services carried out at the Genius Bar are free. Non-warranty service (which is paid for by the customer when repairs are complete) is also routinely performed. In some countries, Apple has service depots where portable repairs (for issues such as accidental damage) can be completed for a flat rate. Most portable computer repairs and all desktop repairs are performed in-store and completed overnight or within a few days. </p><p>In September 2009, the Family Room Specialists were folded into the mix to handle <a href="/wiki/IPod" title="IPod">iPod</a> and <a href="/wiki/IPhone" title="IPhone">iPhone</a> troubleshooting. After its release in 2010, <a href="/wiki/IPad" title="IPad">iPad</a> appointments also fell under the Family Room Specialists. Apple now maintains two Genius Bar queues: Mac and Mobile Device.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>Larger support teams are headed up by the "Lead Genius", who handles customer service issues at the Genius Bar. The Lead Genius is assisted by "Genius Admins", who manage the administrative paperwork, organizing the Geniuses' work and liaising with customers about their repairs. </p> <div class="mw-heading mw-heading2"><h2 id="Genius_Training_Student_Workbook">Genius Training Student Workbook</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Genius_Bar&action=edit&section=3" title="Edit section: Genius Training Student Workbook"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The <b>Genius Training Student Workbook</b> is <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a>'s <a href="/wiki/Employee_manual" class="mw-redirect" title="Employee manual">employee training manual</a> for <a href="/wiki/Apple_Store" title="Apple Store">Apple Store</a> tech-support employees, called Geniuses.<sup id="cite_ref-Gizmodo_5-0" class="reference"><a href="#cite_note-Gizmodo-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The manual features various marketing techniques revolving around the end goal of selling merchandise. One of the basic tenets taught to the employees in training is that “Everyone in the Apple Store is in the business of selling”.<sup id="cite_ref-Mashable_6-0" class="reference"><a href="#cite_note-Mashable-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>The basic selling strategy is summed up with a <a href="/wiki/Mnemonic_device" class="mw-redirect" title="Mnemonic device">mnemonic device</a>: <b>A</b>pproach, <b>P</b>robe, <b>P</b>resent, <b>L</b>isten, <b>E</b>nd (<b>APPLE</b>). When customers have concerns, the prescribed response in the manual is the "Three Fs:" Feel, Felt, and Found technique.<sup id="cite_ref-Buffalo_7-0" class="reference"><a href="#cite_note-Buffalo-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Every Genius must attend a two-week recruit training that mandates programs as diverse as “Using Diagnostic Services” and “The Power of Empathy.”<sup id="cite_ref-Mashable_6-1" class="reference"><a href="#cite_note-Mashable-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> Geniuses also have a list of words that the manual clearly stipulates as banned; words such as "bomb", "crash" and "hang" must be substituted by "does not respond" or "unexpectedly quits".<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> The manual also teaches employees to read <a href="/wiki/Gesture" title="Gesture">emotional cues</a> such as drumming on a table or placing a palm on the back of the neck that might mean a customer is bored or frustrated, respectively.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Employees who are not in the Genius role don't receive this manual or go through this training, </p><p>The manual was a well-kept secret, until a copy leaked in August 2012 and ended in the hands of <a href="/wiki/Gizmodo" title="Gizmodo">Gizmodo</a>'s senior staff writer Sam Biddle, who commented: "It’s a penetrating look inside Apple: psychological mastery, banned words, roleplaying—you’ve never seen anything like it."<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> A <i><a href="/wiki/Christian_Science_Monitor" class="mw-redirect" title="Christian Science Monitor">Christian Science Monitor</a></i> article connected the manual's contents to the idea of the "<a href="/wiki/Reality_distortion_field" title="Reality distortion field">reality distortion field</a>", a term for Apple's effectiveness at charming customers.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Spinoffs/offshoots"><span id="Spinoffs.2Foffshoots"></span>Spinoffs/offshoots</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Genius_Bar&action=edit&section=4" title="Edit section: Spinoffs/offshoots"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Currently, Apple offers the Genius Bar for technical support, and has Creatives – software trainers – available at all times to answer less technical questions. </p><p>Over the years, Apple has experimented with ways of offering service and support to complement the Genius Bar. Some examples, all now defunct, include: </p> <ul><li><b>The Studio</b> is staffed by "trainers" who serve customers with questions about many Apple consumer and pro applications, such as <a href="/wiki/ILife" title="ILife">iLife</a>, <a href="/wiki/IWork" title="IWork">iWork</a>, <a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a>, and <a href="/wiki/Aperture_(photography_software)" class="mw-redirect" title="Aperture (photography software)">Aperture</a>. Third party applications are not officially supported.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup></li> <li>The <b>iPod Bar</b> serves to separate out the customers with iPod-related questions to allow the Genius Bar to focus on customers with <a href="/wiki/Macintosh" class="mw-redirect" title="Macintosh">Macintosh</a>-specific queries.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup></li></ul> <p>Pro Labs and Open Lab were introduced with the opening of the Apple Store on <a href="/wiki/West_14th_Street" class="mw-redirect" title="West 14th Street">West 14th Street</a> in <a href="/wiki/New_York_City" title="New York City">New York City</a>, <a href="/wiki/New_York_(state)" title="New York (state)">New York</a> while Pro Labs is also offered at the Sydney, Australia Apple Store and the <a href="/wiki/Pudong" title="Pudong">Pudong</a>, <a href="/wiki/China" title="China">China</a> Apple Store. Open Lab to date is only offered at the West 14th Street location.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <ul><li><b>Pro Labs</b> consist of eight hours of training, spread across a series of four two-hour sessions. Much like The Studio, these sessions focus on Apple's "Pro Apps" such as Aperture and Final Cut Pro, as well as other third-party applications such as Photoshop, however, they are much more in-depth and focused than sessions at The Studio.</li> <li><b>Open Lab</b> provides first-come, first-served assistance to customers with various applications, much like the early days of the Genius Bar, but with an emphasis on software as opposed to the Genius Bar's focus on hardware.</li></ul> <p>Apple has also branded features in their <a href="/wiki/ITunes" title="ITunes">iTunes</a> application "Genius" that make musical suggestions based on the user's observed taste. </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Genius_Bar&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFIFO_Apple_Store2004" class="citation news cs1">IFO Apple Store (2004-03-01). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20061016114611/http://www.ifoapplestore.com/stores/analyst_conf.html">"Analysts' Conference"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.ifoapplestore.com/stores/analyst_conf.html">the original</a> on 2006-10-16<span class="reference-accessdate">. Retrieved <span class="nowrap">2006-10-13</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Analysts%27+Conference&rft.date=2004-03-01&rft.au=IFO+Apple+Store&rft_id=http%3A%2F%2Fwww.ifoapplestore.com%2Fstores%2Fanalyst_conf.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGenius+Bar" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://computerinstantsupport.com/wp-content/uploads/2015/03/glendale.pdf">"Big Crowds Cheer Apple Store Debut in California"</a> <span class="cs1-format">(PDF)</span>. Mac World<span class="reference-accessdate">. Retrieved <span class="nowrap">3 March</span> 2015</span>. <q>The Glendale Store's Genius Bar has a red phone with a direct line to Apple tech support. One customer on Saturday posed a question about whether software that Collier couldn't answer; one call on the red phone later, and the problem was solved within 10 minutes</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Big+Crowds+Cheer+Apple+Store+Debut+in+California&rft.pub=Mac+World&rft_id=http%3A%2F%2Fcomputerinstantsupport.com%2Fwp-content%2Fuploads%2F2015%2F03%2Fglendale.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGenius+Bar" class="Z3988"></span><sup class="noprint Inline-Template"><span style="white-space: nowrap;">[<i><a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot"><span title=" Dead link tagged January 2017">permanent dead link</span></a></i><span style="visibility:hidden; color:transparent; padding-left:2px">‍</span>]</span></sup></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRyan2009" class="citation web cs1">Ryan, Christopher (12 August 2009). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160303212533/https://gigaom.com/2009/08/12/five-apple-retail-flops/">"Five Apple Retail Flopps"</a>. Archived from <a rel="nofollow" class="external text" href="https://gigaom.com/2009/08/12/five-apple-retail-flops/">the original</a> on 3 March 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">3 March</span> 2015</span>. <q>In reality, many stores never used the red phone (after all, the idea was the Geniuses are supposed to be geniuses, right?) and it was simply relegated to a more iconic status as it sat on the counter. Eventually, the phones were removed.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Five+Apple+Retail+Flopps&rft.date=2009-08-12&rft.aulast=Ryan&rft.aufirst=Christopher&rft_id=https%3A%2F%2Fgigaom.com%2F2009%2F08%2F12%2Ffive-apple-retail-flops%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGenius+Bar" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://news.softpedia.com/news/Apple-Creates-New-Job-Position-105709.shtml">"Apple Creates New Job Position"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Apple+Creates+New+Job+Position&rft_id=http%3A%2F%2Fnews.softpedia.com%2Fnews%2FApple-Creates-New-Job-Position-105709.shtml&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGenius+Bar" class="Z3988"></span></span> </li> <li id="cite_note-Gizmodo-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-Gizmodo_5-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBiddle2012" class="citation web cs1">Biddle, Sam (28 August 2012). <a rel="nofollow" class="external text" href="https://gizmodo.com/5938323/how-to-be-a-genius-this-is-apples-secret-employee-training-manual">"How To Be a Genius: This Is Apple's Secret Employee Training Manual"</a>. Gizmodo.com<span class="reference-accessdate">. Retrieved <span class="nowrap">31 August</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=How+To+Be+a+Genius%3A+This+Is+Apple%27s+Secret+Employee+Training+Manual&rft.pub=Gizmodo.com&rft.date=2012-08-28&rft.aulast=Biddle&rft.aufirst=Sam&rft_id=https%3A%2F%2Fgizmodo.com%2F5938323%2Fhow-to-be-a-genius-this-is-apples-secret-employee-training-manual&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGenius+Bar" class="Z3988"></span></span> </li> <li id="cite_note-Mashable-6"><span class="mw-cite-backlink">^ <a href="#cite_ref-Mashable_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Mashable_6-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLee2012" class="citation web cs1">Lee, Anita (30 August 2012). <a rel="nofollow" class="external text" href="http://mashable.com/2012/08/30/apple-training-manual/">"Apple's Secret Employee Training Manual Revealed"</a>. Mashable.com<span class="reference-accessdate">. Retrieved <span class="nowrap">31 August</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Apple%27s+Secret+Employee+Training+Manual+Revealed&rft.pub=Mashable.com&rft.date=2012-08-30&rft.aulast=Lee&rft.aufirst=Anita&rft_id=http%3A%2F%2Fmashable.com%2F2012%2F08%2F30%2Fapple-training-manual%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGenius+Bar" class="Z3988"></span></span> </li> <li id="cite_note-Buffalo-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-Buffalo_7-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLee" class="citation web cs1">Lee, Adriana. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120902202626/http://www.technobuffalo.com/companies/apple/apple-genius-training-manual-leaked-reveals-manipulation-tactics/">"Apple Genius Training Manual Leaked, Reveals Manipulation Tactics"</a>. TechnoBuffalo.com. Archived from <a rel="nofollow" class="external text" href="http://www.technobuffalo.com/companies/apple/apple-genius-training-manual-leaked-reveals-manipulation-tactics/">the original</a> on 2 September 2012<span class="reference-accessdate">. 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Retrieved <span class="nowrap">2023-07-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Apple+Store+-+The+Studio&rft.date=2006-07-19&rft_id=http%3A%2F%2Fwww.apple.com%2Fretail%2Fthestudio%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGenius+Bar" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://gizmodo.com/ipod-bar-japan-great-service-but-the-cocktails-need-wo-139631">"iPod Bar Japan: Great Service But The Cocktails Need Work"</a>. <i>Gizmodo</i>. 2005-11-28<span class="reference-accessdate">. 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href="/wiki/Mac_Pro" title="Mac Pro">Pro</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPod" title="IPod">iPod</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/IPod_Classic" title="IPod Classic">Classic</a></i></li> <li><i><a href="/wiki/IPod_Mini" title="IPod Mini">Mini</a></i></li> <li><i><a href="/wiki/IPod_Nano" title="IPod Nano">Nano</a></i></li> <li><i><a href="/wiki/IPod_Shuffle" title="IPod Shuffle">Shuffle</a></i></li> <li><i><a href="/wiki/IPod_Touch" title="IPod Touch">Touch</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPhone" title="IPhone">iPhone</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPhone_hardware" title="IPhone hardware">Hardware</a></li> <li><a href="/wiki/History_of_the_iPhone" title="History of the iPhone">History</a></li> <li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhone models</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPad" title="IPad">iPad</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPad_Mini" title="IPad Mini">Mini</a></li> <li><a href="/wiki/IPad_Air" class="mw-redirect" title="IPad Air">Air</a></li> <li><a href="/wiki/IPad_Pro" title="IPad Pro">Pro</a></li> <li><a href="/wiki/List_of_iPad_accessories" title="List of iPad accessories">Accessories</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/AirPods" title="AirPods">AirPods</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AirPods_Pro" title="AirPods Pro">Pro</a></li> <li><a href="/wiki/AirPods_Max" title="AirPods Max">Max</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_SIM" title="Apple SIM">Apple SIM</a></li> <li><a href="/wiki/AirTag" title="AirTag">AirTag</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a> <ul><li><a href="/wiki/Beats_Pill" title="Beats Pill">Pill</a></li></ul></li> <li><a href="/wiki/HomePod" title="HomePod">HomePod</a> <ul><li><a href="/wiki/HomePod_Mini" title="HomePod Mini">Mini</a></li></ul></li> <li><a href="/wiki/Apple_silicon" title="Apple silicon">Silicon</a></li> <li><a href="/wiki/Apple_TV" title="Apple TV">TV</a></li> <li><a href="/wiki/Apple_Vision_Pro" title="Apple Vision Pro">Vision Pro</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Watch</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._software" title="Category:Apple Inc. software">Software</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Operatingsystems" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Apple_operating_systems" title="List of Apple operating systems">Operating<br />systems</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IOS" title="IOS">iOS</a> / <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a> <ul><li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhones</a></li> <li><a href="/wiki/List_of_iPad_models" title="List of iPad models">iPads</a></li> <li><a href="/wiki/IOS_version_history" title="IOS version history">iOS history</a></li> <li><a href="/wiki/IPadOS_version_history" title="IPadOS version history">iPadOS history</a></li> <li><a href="/wiki/Pre-installed_iOS_apps" class="mw-redirect" title="Pre-installed iOS apps">Apps</a></li></ul></li> <li><a href="/wiki/MacOS" title="MacOS">macOS</a> <ul><li><a href="/wiki/MacOS_version_history" title="MacOS version history">History</a></li> <li><a href="/wiki/MacOS_Server" class="mw-redirect" title="MacOS Server">Server</a></li></ul></li> <li><a href="/wiki/TvOS" title="TvOS">tvOS</a></li> <li><a href="/wiki/WatchOS" title="WatchOS">watchOS</a></li> <li><a href="/wiki/BridgeOS" title="BridgeOS">bridgeOS</a></li> <li><a href="/wiki/Darwin_(operating_system)" title="Darwin (operating system)">Darwin</a></li> <li><i><a href="/wiki/Classic_Mac_OS" title="Classic Mac OS">Classic Mac OS</a></i></li> <li><a href="/wiki/VisionOS" title="VisionOS">visionOS</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a></li> <li><a href="/wiki/Classroom_(Apple)" title="Classroom (Apple)">Classroom</a></li> <li><a href="/wiki/HomeKit" title="HomeKit">HomeKit</a></li> <li><a href="/wiki/Core_Foundation" title="Core Foundation">Core Foundation</a></li> <li><a href="/wiki/Apple_Developer_Tools" title="Apple Developer Tools">Developer Tools</a></li> <li><a href="/wiki/FileMaker" title="FileMaker">FileMaker</a></li> <li><a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> <ul><li><a href="/wiki/Final_Cut_Pro_X" class="mw-redirect" title="Final Cut Pro X">X</a></li> <li><a href="/wiki/Compressor_(software)" title="Compressor (software)">Compressor</a></li> <li><a href="/wiki/Motion_(software)" title="Motion (software)">Motion</a></li></ul></li> <li><a href="/wiki/Logic_Pro" title="Logic Pro">Logic Pro</a> <ul><li><a href="/wiki/MainStage_(software)" title="MainStage (software)">MainStage</a></li></ul></li> <li><i><a href="/wiki/ILife" title="ILife">iLife</a></i> <ul><li><a href="/wiki/GarageBand" title="GarageBand">GarageBand</a></li> <li><a href="/wiki/IMovie" title="IMovie">iMovie</a></li> <li><i><a href="/wiki/IPhoto" title="IPhoto">iPhoto</a></i></li></ul></li> <li><a href="/wiki/ITunes" title="ITunes">iTunes</a></li> <li><a href="/wiki/IWork" title="IWork">iWork</a> <ul><li><a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote</a></li> <li><a href="/wiki/Numbers_(spreadsheet)" title="Numbers (spreadsheet)">Numbers</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li></ul></li> <li><a href="/wiki/Apple_Mail" title="Apple Mail">Mail</a></li> <li><a href="/wiki/QuickTime" title="QuickTime">QuickTime</a></li> <li><a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a></li> <li><a href="/wiki/SceneKit" title="SceneKit">SceneKit</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Swift_(programming_language)" title="Swift (programming language)">Swift</a></li> <li><a href="/wiki/Xcode" title="Xcode">Xcode</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._services" title="Category:Apple Inc. services">Services</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Financial</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Arcade" title="Apple Arcade">Arcade</a></li> <li><a href="/wiki/Apple_Books" title="Apple Books">Books</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Music</a> <ul><li><a href="/wiki/Apple_Music_1" title="Apple Music 1">1</a></li> <li><i><a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></i></li> <li><a href="/wiki/Apple_Music_Up_Next" title="Apple Music Up Next">Up Next</a></li> <li><i><a href="/wiki/Apple_Music_Festival" title="Apple Music Festival">Festival</a></i></li> <li><i><a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a></i></li> <li><a href="/wiki/Music_(app)" title="Music (app)">App</a></li></ul></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a> <ul><li><i><a href="/wiki/Newsstand_(software)" title="Newsstand (software)">Newsstand</a></i></li></ul></li> <li><a href="/wiki/Apple_Podcasts" title="Apple Podcasts">Podcasts</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">TV</a> <ul><li><a href="/wiki/Apple_TV%2B" title="Apple TV+">+</a></li> <li><a href="/wiki/List_of_Apple_TV%2B_original_programming" title="List of Apple TV+ original programming">originals</a></li> <li><a href="/wiki/MLS_Season_Pass" title="MLS Season Pass">MLS Season Pass</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Communication</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a></li> <li><a href="/wiki/Walkie-Talkie_(Apple)" class="mw-redirect" title="Walkie-Talkie (Apple)">Walkie-Talkie</a></li> <li><a href="/wiki/IMessage" title="IMessage">iMessage</a> <ul><li><i><a href="/wiki/IChat" title="IChat">iChat</a></i></li> <li><a href="/wiki/Messages_(Apple)" title="Messages (Apple)">App</a></li></ul></li> <li><a href="/wiki/Game_Center" title="Game Center">Game Center</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Retail and<br />digital sales</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> <ul><li><a href="/wiki/Mac_App_Store" title="Mac App Store">macOS</a></li></ul></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> <ul><li><a href="/wiki/ITunes_Connect" title="ITunes Connect">Connect</a></li></ul></li> <li><a href="/wiki/Apple_Store" title="Apple Store">Store</a> <ul><li><a href="/wiki/Apple_Fifth_Avenue" title="Apple Fifth Avenue">Fifth Avenue</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Support</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a></li> <li><a href="/wiki/Apple_Authorized_Service_Provider" title="Apple Authorized Service Provider">AASP</a></li> <li><a href="/wiki/Apple_certification_programs" title="Apple certification programs">Certifications</a></li> <li><a class="mw-selflink selflink">Genius Bar</a></li> <li><i><a href="/wiki/ProCare" title="ProCare">ProCare</a></i></li> <li><i><a href="/wiki/One_to_One_(Apple)" title="One to One (Apple)">One to One</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Account" title="Apple Account">Apple Account</a> (formerly <i>Apple ID</i>) <ul><li><a href="/wiki/Sign_in_with_Apple" title="Sign in with Apple">Sign in with Apple</a></li></ul></li> <li><a href="/wiki/Apple_One" title="Apple One">One</a></li> <li><a href="/wiki/Apple_Developer" title="Apple Developer">Developer</a> <ul><li><i><a href="/wiki/IAd" title="IAd">iAd</a></i></li> <li><a href="/wiki/TestFlight" title="TestFlight">TestFlight</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a></li></ul></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a> <ul><li><i><a href="/wiki/MobileMe" title="MobileMe">MobileMe</a></i></li></ul></li> <li><a href="/wiki/Find_My" title="Find My">Find My</a></li> <li><a href="/wiki/Fitness_(Apple)" title="Fitness (Apple)">Fitness</a></li> <li><a href="/wiki/Photos_(Apple)" title="Photos (Apple)">Photos</a></li> <li><a href="/wiki/Apple_Maps" title="Apple Maps">Maps</a> <ul><li><a href="/wiki/Flyover_(Apple_Maps)" title="Flyover (Apple Maps)">Flyover</a></li> <li><a href="/wiki/Look_Around_(Apple)" title="Look Around (Apple)">Look Around</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._subsidiaries" title="Category:Apple Inc. subsidiaries">Subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><a href="/wiki/Apple_IMC" title="Apple IMC">Apple IMC</a></li> <li><a href="/wiki/Apple_Studios" title="Apple Studios">Apple Studios</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a></li> <li><a href="/wiki/Claris" title="Claris">Claris</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._acquisitions" title="Category:Apple Inc. acquisitions">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">Completed</a> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><i><a href="/wiki/AuthenTec" title="AuthenTec">AuthenTec</a></i></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/BIS_Records" title="BIS Records">BIS Records</a></li> <li><i><a href="/wiki/Cue_(search_engine)" title="Cue (search engine)">Cue</a></i></li> <li><i><a href="/wiki/EditGrid" title="EditGrid">EditGrid</a></i></li> <li><i><a href="/wiki/Emagic" title="Emagic">Emagic</a></i></li> <li><i><a href="/wiki/FingerWorks" title="FingerWorks">FingerWorks</a></i></li> <li><i><a href="/wiki/Intrinsity" title="Intrinsity">Intrinsity</a></i></li> <li><i><a href="/wiki/InVisage_Technologies" title="InVisage Technologies">InVisage Technologies</a></i></li> <li><i><a href="/wiki/The_Keyboard_Company" title="The Keyboard Company">The Keyboard Company</a></i></li> <li><i><a href="/wiki/Lala_(website)" title="Lala (website)">Lala</a></i></li> <li><i><a href="/wiki/Metaio" title="Metaio">Metaio</a></i></li> <li><i><a href="/wiki/NeXT" title="NeXT">NeXT</a></i></li> <li><i><a href="/wiki/Nothing_Real" title="Nothing Real">Nothing Real</a></i></li> <li><i><a href="/wiki/P.A._Semi" title="P.A. Semi">P.A. Semi</a></i></li> <li><i><a href="/wiki/Power_Computing_Corporation" title="Power Computing Corporation">Power Computing</a></i></li> <li><i><a href="/wiki/PrimeSense" title="PrimeSense">PrimeSense</a></i></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam Entertainment Limited</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><i><a href="/wiki/Texture_(app)" title="Texture (app)">Texture</a></i></li> <li><i><a href="/wiki/Topsy_Labs" title="Topsy Labs">Topsy</a></i></li></ul></li> <li>Potential <ul><li><a href="/wiki/Potential_acquisition_of_Disney_by_Apple" title="Potential acquisition of Disney by Apple">Disney</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._partnerships" title="Category:Apple Inc. partnerships">Partnerships</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/AIM_alliance" title="AIM alliance">AIM alliance</a></i> <ul><li><i><a href="/wiki/Kaleida_Labs" title="Kaleida Labs">Kaleida Labs</a></i></li> <li><i><a href="/wiki/Taligent" title="Taligent">Taligent</a></i></li></ul></li> <li><a href="/wiki/Akamai_Technologies" title="Akamai Technologies">Akamai</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm</a></li> <li><a href="/wiki/DiDi" title="DiDi">DiDi</a></li> <li><i><a href="/wiki/Digital_Ocean" title="Digital Ocean">Digital Ocean</a></i></li> <li><a href="/wiki/IFund" title="IFund">iFund</a></li> <li><a href="/wiki/Imagination_Technologies" title="Imagination Technologies">Imagination</a></li> <li><a href="/wiki/Rockstar_Consortium" title="Rockstar Consortium">Rockstar Consortium</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Advertising</a> <ul><li>"<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>"</li> <li>"<a href="/wiki/Think_different" title="Think different">Think different</a>"</li> <li>"<a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a>"</li> <li><a href="/wiki/IPod_advertising" title="IPod advertising">iPod</a></li> <li><a href="/wiki/Product_Red" title="Product Red">Product Red</a></li></ul></li> <li><a href="/wiki/Apple_ecosystem" title="Apple ecosystem">Ecosystem</a></li> <li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">Events</a></li> <li><a href="/wiki/Criticism_of_Apple_Inc." title="Criticism of Apple Inc.">Criticism</a> <ul><li><a href="/wiki/Right_to_repair" title="Right to repair">Right to repair</a></li> <li><a href="/wiki/Apple%27s_EU_tax_dispute" title="Apple's EU tax dispute">Tax</a></li></ul></li> <li>Headquarters <ul><li><a href="/wiki/Apple_Campus" class="mw-redirect" title="Apple Campus">Campus</a></li> <li><a href="/wiki/Apple_Park" title="Apple Park">Park</a></li></ul></li> <li><a href="/wiki/Apple_University" title="Apple University">University</a></li> <li><a href="/wiki/Apple_Inc._design_motifs" title="Apple Inc. design motifs">Design</a> <ul><li><a href="/wiki/Apple_Industrial_Design_Group" title="Apple Industrial Design Group">IDg</a></li> <li><a href="/wiki/Typography_of_Apple_Inc." title="Typography of Apple Inc.">Typography</a></li> <li><a href="/wiki/Designed_by_Apple_in_California" title="Designed by Apple in California">Book</a></li></ul></li> <li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a> <ul><li><a href="/wiki/List_of_Apple_codenames" title="List of Apple codenames">Codenames</a></li> <li><a href="/wiki/Apple_FileWare" title="Apple FileWare">Apple FileWare</a></li></ul></li> <li><a href="/wiki/Apple_community" title="Apple community">Community</a> <ul><li><a href="/wiki/AppleMasters" title="AppleMasters">AppleMasters</a></li></ul></li> <li><a href="/wiki/Litigation_involving_Apple_Inc." title="Litigation involving Apple Inc.">Litigation</a> <ul><li><a href="/wiki/United_States_v._Apple_(2024)" title="United States v. Apple (2024)">Antitrust</a></li> <li><a href="/wiki/High-Tech_Employee_Antitrust_Litigation" title="High-Tech Employee Antitrust Litigation">Non-recruiting agreements</a></li> <li><a href="/wiki/United_States_v._Apple_(2012)" title="United States v. Apple (2012)">Price-fixing ebooks</a></li> <li><a href="/wiki/FBI%E2%80%93Apple_encryption_dispute" class="mw-redirect" title="FBI–Apple encryption dispute">FBI encryption dispute</a></li> <li><a href="/wiki/Epic_Games_v._Apple" title="Epic Games v. Apple">Epic Games</a></li></ul></li> <li><a href="/wiki/IOS_app_approvals" title="IOS app approvals">iOS app approvals</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Unions</a> <ul><li><a href="/wiki/AppleToo" title="AppleToo">#AppleToo</a></li></ul></li> <li><a href="/wiki/List_of_depictions_of_Steve_Jobs" title="List of depictions of Steve Jobs">Depictions of Steve Jobs</a></li> <li><a href="/wiki/Linux_on_Apple_devices" title="Linux on Apple devices">Linux</a> <ul><li><a href="/wiki/Asahi_Linux" title="Asahi Linux">Asahi Linux</a></li> <li><a href="/wiki/IPodLinux" title="IPodLinux">iPodLinux</a></li></ul></li> <li><a href="/wiki/Apple_car_project" title="Apple car project">Car project</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._executives" title="Category:Apple Inc. executives">Executives</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (COO)</li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a> (CFO)</li> <li><a href="/wiki/Katherine_L._Adams" class="mw-redirect" title="Katherine L. Adams">Katherine Adams</a> (General Counsel)</li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a></li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a></li> <li><a href="/wiki/Isabel_Ge_Mahe" title="Isabel Ge Mahe">Isabel Ge Mahe</a></li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a></li> <li><a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa Jackson</a></li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Joswiak</a></li> <li><a href="/wiki/Sabih_Khan" title="Sabih Khan">Sabih Khan</a></li> <li><a href="/wiki/Deirdre_O%27Brien" title="Deirdre O'Brien">Deirdre O'Brien</a></li> <li><a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a></li> <li><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a></li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a></li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (CEO)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (CEO)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (CEO)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (CEO)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (CEO)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (CEO)</li> <li><a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a> (CDO)</li> <li><a href="/wiki/Angela_Ahrendts" title="Angela Ahrendts">Angela Ahrendts</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/John_Browett" title="John Browett">John Browett</a></li> <li><a href="/wiki/Guerrino_De_Luca" title="Guerrino De Luca">Guerrino De Luca</a></li> <li><a href="/wiki/Paul_Deneve" title="Paul Deneve">Paul Deneve</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a></li> <li><a href="/wiki/Scott_Forstall" title="Scott Forstall">Scott Forstall</a></li> <li><a href="/wiki/Ellen_Hancock" title="Ellen Hancock">Ellen Hancock</a></li> <li><a href="/wiki/Nancy_R._Heinen" title="Nancy R. Heinen">Nancy R. Heinen</a></li> <li><a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a></li> <li><a href="/wiki/David_Nagel" title="David Nagel">David Nagel</a></li> <li><a href="/wiki/Peter_Oppenheimer" title="Peter Oppenheimer">Peter Oppenheimer</a></li> <li><a href="/wiki/Mark_Papermaster" title="Mark Papermaster">Mark Papermaster</a></li> <li><a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubinstein</a></li> <li><a href="/wiki/Bertrand_Serlet" title="Bertrand Serlet">Bertrand Serlet</a></li> <li><a href="/wiki/Bruce_Sewell" title="Bruce Sewell">Bruce Sewell</a></li> <li><a href="/wiki/Sina_Tamaddon" title="Sina Tamaddon">Sina Tamaddon</a></li> <li><a href="/wiki/Avie_Tevanian" title="Avie Tevanian">Avie Tevanian</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Directors_of_Apple_Inc." title="Category:Directors of Apple Inc.">Board of<br />directors</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a> (Chairman)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/James_A._Bell" title="James A. Bell">James A. Bell</a></li> <li><a href="/wiki/Alex_Gorsky" title="Alex Gorsky">Alex Gorsky</a></li> <li><a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a></li> <li><a href="/wiki/Ronald_Sugar" title="Ronald Sugar">Ronald D. Sugar</a></li> <li><a href="/wiki/Susan_Wagner" title="Susan Wagner">Susan L. Wagner</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (Chairman)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (Chairman)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (Chairman)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/Bill_Campbell_(business_executive)" title="Bill Campbell (business executive)">Bill Campbell</a></li> <li><a href="/wiki/Mickey_Drexler" title="Mickey Drexler">Mickey Drexler</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Larry_Ellison" title="Larry Ellison">Larry Ellison</a></li> <li><a href="/wiki/Al_Gore" title="Al Gore">Al Gore</a></li> <li><a href="/wiki/Bob_Iger" title="Bob Iger">Robert A. Iger</a></li> <li><a href="/wiki/Delano_Lewis" title="Delano Lewis">Delano Lewis</a></li> <li><a href="/wiki/Arthur_Rock" title="Arthur Rock">Arthur Rock</a></li> <li><a href="/wiki/Eric_Schmidt" title="Eric Schmidt">Eric Schmidt</a></li> <li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a></li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a></li> <li><a href="/wiki/Edgar_S._Woolard_Jr." title="Edgar S. Woolard Jr.">Edgar S. Woolard Jr.</a></li> <li><a href="/wiki/Jerry_York_(businessman)" title="Jerry York (businessman)">Jerry York</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Founders</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li> <li><a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><i>Italics</i> indicate discontinued products, services, or defunct companies.</li> <li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Apple_Inc." title="Category:Apple Inc.">Category</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Genius_Bar&oldid=1259391732">https://en.wikipedia.org/w/index.php?title=Genius_Bar&oldid=1259391732</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Apple_Inc._services" title="Category:Apple Inc. services">Apple Inc. services</a></li><li><a href="/wiki/Category:Computer-related_introductions_in_2001" title="Category:Computer-related introductions in 2001">Computer-related introductions in 2001</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:All_articles_with_dead_external_links" title="Category:All articles with dead external links">All articles with dead external links</a></li><li><a href="/wiki/Category:Articles_with_dead_external_links_from_January_2017" title="Category:Articles with dead external links from January 2017">Articles with dead external links from January 2017</a></li><li><a href="/wiki/Category:Articles_with_permanently_dead_external_links" title="Category:Articles with permanently dead external links">Articles with permanently dead external links</a></li><li><a href="/wiki/Category:Wikipedia_articles_in_need_of_updating_from_July_2023" title="Category:Wikipedia articles in need of updating from July 2023">Wikipedia articles in need of updating from July 2023</a></li><li><a href="/wiki/Category:All_Wikipedia_articles_in_need_of_updating" title="Category:All Wikipedia articles in need of updating">All Wikipedia articles in need of updating</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li><li><a href="/wiki/Category:All_articles_with_unsourced_statements" title="Category:All articles with unsourced statements">All articles with unsourced statements</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_July_2024" title="Category:Articles with unsourced statements from July 2024">Articles with unsourced statements from July 2024</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 24 November 2024, at 22:17<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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