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href='/innovation/wonky-vegetables' class='cts__art'> <div class='cts__artImgCont'> <img alt='Ugly Produce Delivery Services Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/315/315772/315772_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Ugly Produce Delivery Services </div> </div> </a><a href='/innovation/imperfect-produce-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Imperfect Produce Meals Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/399/399828/399828_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Imperfect Produce Meals </div> </div> </a><a href='/innovation/kettle-cooked-chips' class='cts__art'> <div class='cts__artImgCont'> <img alt='Rejected Potato Chip Snacks Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/343/343287/343287_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Rejected Potato Chip Snacks </div> </div> </a><a href='/innovation/wonky-fruits' class='cts__art'> <div class='cts__artImgCont'> <img alt='Food Waste Fruit Juices Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/325/325649/325649_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Food Waste Fruit Juices </div> </div> </a><a href='/innovation/misfits-market' class='cts__art'> <div class='cts__artImgCont'> <img alt='Ugly Produce Delivery Services Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/405/405733/405733_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Ugly Produce Delivery Services </div> </div> </a><a href='/innovation/odd-bunch' class='cts__art'> <div class='cts__artImgCont'> <img alt='Imperfect Produce Subscriptions Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523819/523819_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> 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</div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Ugly Produce Programs Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/390/pickuliar-picks.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Kroger's 'Pickuliar Picks' Brand Encourages Consumers to Buy Wonky Veggies</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/katherine.pendrill'>Katherine Pendrill — October 18, 2018</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.delish.com/food-news/a23877777/kroger-ugly-produce-program-pickuliar-picks/' class='ctsa__ref' rel='nofollow noreferrer'>delish</a> & <a target=_blank href='https://progressivegrocer.com/kroger-seeks-reduce-food-waste-new-imperfect-produce-program' class='ctsa__ref' rel='nofollow noreferrer'>progressivegrocer</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='We have only five years before 1.5 °C Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-five-years-to-change-icon4.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>We have only five years before 1.5 °C </div> </a></div> <p class='cts__p'>In an effort to reduce food waste, the American grocery store chain Kroger is debuting a new ugly produce program called 'Pickuliar Picks.' Just as the punny name suggests, the program will encourage consumers to pick up some fruits and veggies that might have peculiar physical flaws.</p><p class='cts__p'>According to Kroger's Senior Innovation Manager Nicole Davis, "Six billion pounds of produce goes unused every year." As a result, the chain is introducing a new brand of produce called Pickuliar Picks that will encourage customers to pick up some of the wonky looking fruits and veggies that might otherwise go to waste. The new brand is part of the company's 'Zero Hunger | Zero Waste Plan,' which aims to change the conversation around imperfect produce and ultimately reduce food waste.</p><p class='cts__p'>Set to debut in 2019, Pickuliar Picks demonstrates how big brands are starting to tackle the issue of food waste at the retail level.</p><p class='cts__p'> Image Credit: <i> Kroger.</i> </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> 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