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href="/investorbrandnetwork-content-feeds/">Content</a></li> <li><a href="/events/">Events</a></li> <li><a href="/newsletters/">Newsletters</a></li> <li><a id="SolMenu" class="" tabindex=0 accesskey="s">Solutions</a></li> <li><a href="/contact/">Contact</a></li> </ul> </nav> <div class="search-icon"><a class="search-link" tabindex=0 accesskey="f"></a></div> </div> </div> <div id="Page">  <div class="billboard"> <div class="bg" style="background-image: url('https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/home-billboard-bg.svg');"></div> <div class="container-flex"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo-white.svg" alt="InvestorBrandNetwork Logo"></a></div> <div class="page-title"> Brand Awareness</div> <div class="content"> <h1>Event Marketing</h1> <h5>Event marketing is one of the leading ways businesses generate high-quality leads.</h5> </div> </div> </div>  <div class="breadcrumbs"> <div class="breadcrumb"><span><span><a href="https://www.investorbrandnetwork.com/">Home</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/">Platform Solutions</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/">Brand Awareness</a></span> > <span class="breadcrumb_last" aria-current="page">Event Marketing</span></span></div> </div>  <article id="post-34" class="post-34 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-group pad-4"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="container-1400-flex"><div class="third"> <h3 class="wp-block-heading">With a well-planned event, you can expect engagement and participation from the attendees, which has a high potential for high conversion rates and strong customer loyalty.</h3> </div><div class="twothird"> <h4 class="wp-block-heading"><strong>Event marketing is more than just staged advertising; it must incorporate a powerful customer experience. While your own goals should be the base consideration, the consumer must be the focus. Whether planning a webinar or a tradeshow, think about ways to make a lasting impression on customers and leave them with a good vibe about your company. </strong></h4> <p>A successful event comes through a combination of marketing techniques:</p> <ul><li>A unique themed exhibit, display or presentation</li><li>Attention to details</li><li>Good advertising, including word-of-mouth</li><li>Good follow-up</li></ul> <p>With a well-planned event, you can expect engagement and participation from the attendees, which has a high potential for high conversion rates and strong customer loyalty. Events can take place online or offline and can be promoted through various outbound and inbound marketing strategies. With event marketing, consumers are given a unique opportunity to interact with your brand and get a firsthand look at your company. </p> <p>Smart business owners realize that they must seize every opportunity to reach out to their customers, in turn building trust and goodwill and making genuine connections. Today鈥檚 consumer is looking for more than an elevator pitch when making their purchasing decisions. Memorable events, if done correctly, connect with the customer and create a long-lasting impression.</p> <h4 class="wp-block-heading"><strong>Brand Awareness</strong></h4> <p>One essential purpose for event marketing is to build your brand. Events provide an excellent forum through which you can share your company goals and brand identity. The media will often attend special events such as tradeshows and product launches, so this is also a great time for some free publicity. </p> <p>If you鈥檙e ready to take your company to that next level, event marketing may be the vehicle to get you there. IBN (InvestorBrandNetwork) has helped hundreds of companies achieve this type of notoriety. Our staff will put together a strategic plan that includes various marketing ideas designed especially for your business. Call us today to discuss how event marketing can impact your bottom line.</p> </div></div></div> </div></div> </div> </article>  <div class="pad-4 bgslate5"> <div class="container-1400 in-page-menu"> <h5>IBN Brand Awareness Solutions</h5> <div class="menu"> <ul id="menu-curtain-brand-awareness" class="menu"><li id="menu-item-590" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-590"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/advertising/">Advertising</a></li> <li id="menu-item-591" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-591"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/awareness-strategies/">Awareness Strategies</a></li> <li id="menu-item-1156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1156"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/brand-awareness-distribution-bad/">Brand Awareness Distribution (BAD)</a></li> 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of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.</p> <p><a href="/solutions/press-distribution-via-investorwire/" class="btn">More About InvestorWire</a></p> </div> </div> <div id="Social"> <div class="mega-level-2--left"> <ul id="menu-curtain-social-media" class="menu"><li id="menu-item-652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-652"><a href="https://www.investorbrandnetwork.com/solutions/social-media/account-setup/">Account Setup</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.investorbrandnetwork.com/solutions/social-media/campaign-strategy/">Campaign Strategy</a></li> <li id="menu-item-654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><a href="https://www.investorbrandnetwork.com/solutions/social-media/content-creation/">Content Creation</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.investorbrandnetwork.com/solutions/social-media/crisis-communications/">Crisis Communications</a></li> <li id="menu-item-656" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-656"><a href="https://www.investorbrandnetwork.com/solutions/social-media/editorial-calendars/">Editorial Calendars</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.investorbrandnetwork.com/solutions/social-media/focus-groups/">Focus Groups</a></li> <li id="menu-item-658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-658"><a href="https://www.investorbrandnetwork.com/solutions/social-media/full-management/">Full Management</a></li> <li id="menu-item-659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-659"><a href="https://www.investorbrandnetwork.com/solutions/social-media/messaging-branding/">Messaging & Branding</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-amplification/">Social Media Amplification</a></li> <li id="menu-item-660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-660"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-growth-strategy/">Social Media Growth Strategy</a></li> <li id="menu-item-661" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-661"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-optimization/">Social Media Optimization</a></li> <li id="menu-item-662" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-662"><a href="https://www.investorbrandnetwork.com/solutions/social-media/strategic-development/">Strategic Development</a></li> <li id="menu-item-663" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-663"><a href="https://www.investorbrandnetwork.com/solutions/social-media/targeted-advertising/">Targeted Advertising</a></li> <li id="menu-item-664" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-664"><a href="https://www.investorbrandnetwork.com/solutions/social-media/training-strategy/">Training & Strategy</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>Make sure your message resonates. </strong>IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.</p> <p><a href="/solutions/social-media/" class="btn">More About Social Media</a><a href="/investor-social-media-network/" class="btn">IBN Social Media Network</a><a href="/solutions/social-media/social-media-statistics-faqs/" class="btn">Social Media Statistics & FAQs</a></p> </div> </div> <div id="Podcasts"> <div class="mega-level-2--left"> <ul id="menu-curtain-podcasts" class="menu"><li id="menu-item-3714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3714"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/">IBN Podcast Solutions</a></li> <li id="menu-item-3713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3713"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">IBN Podcast Packaged Solutions</a></li> <li id="menu-item-3716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3716"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/">IBN Podcast Series</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>A unique format with a traditionally different sensory input – hearing.</strong>As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. 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