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class="vector-toc-numb">2</span> <span>Conversion rate</span> </div> </a> <button aria-controls="toc-Conversion_rate-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Conversion rate subsection</span> </button> <ul id="toc-Conversion_rate-sublist" class="vector-toc-list"> <li id="toc-Measurement" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Measurement"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Measurement</span> </div> </a> <ul id="toc-Measurement-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Common_conversion_marketing_services" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Common_conversion_marketing_services"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Common conversion marketing services</span> </div> </a> <ul id="toc-Common_conversion_marketing_services-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Methods_of_increasing_conversion_rate" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Methods_of_increasing_conversion_rate"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Methods of increasing conversion rate</span> </div> </a> <ul id="toc-Methods_of_increasing_conversion_rate-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a 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href="https://bar.wikipedia.org/wiki/Conversion" title="Conversion – Bavarian" lang="bar" hreflang="bar" data-title="Conversion" data-language-autonym="Boarisch" data-language-local-name="Bavarian" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Konverze_(marketing)" title="Konverze (marketing) – Czech" lang="cs" hreflang="cs" data-title="Konverze (marketing)" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Konversion_(Marketing)" title="Konversion (Marketing) – German" lang="de" hreflang="de" data-title="Konversion (Marketing)" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84%DB%8C" title="بازاریابی تبدیلی – Persian" lang="fa" hreflang="fa" data-title="بازاریابی تبدیلی" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Conversion_(marketing)" title="Conversion (marketing) – French" lang="fr" hreflang="fr" data-title="Conversion (marketing)" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Conversie_(e-commerce)" title="Conversie (e-commerce) – Dutch" lang="nl" hreflang="nl" data-title="Conversie (e-commerce)" data-language-autonym="Nederlands" data-language-local-name="Dutch" 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href="https://uk.wikipedia.org/wiki/%D0%9A%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D1%96%D1%8F_(%D1%96%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3)" title="Конверсія (інтернет-маркетинг) – Ukrainian" lang="uk" hreflang="uk" data-title="Конверсія (інтернет-маркетинг)" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Ti%E1%BA%BFp_th%E1%BB%8B_chuy%E1%BB%83n_%C4%91%E1%BB%95i" title="Tiếp thị chuyển đổi – Vietnamese" lang="vi" hreflang="vi" data-title="Tiếp thị chuyển đổi" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a 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<div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output 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class="date">June 2015</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <div class="notheme barbox tright" style="overflow-x: auto;"> <div style="border:1px solid silver; font-size:88%; padding:0.4em; width:auto; background: white; color: black;"> <table style="text-align:left; border-collapse:collapse; width:100%;"> <tbody><tr style="background:#DDD"><th style="text-align:center;" colspan="5">Example</th></tr> <tr style="font-size:88%; height:4px;"> <td colspan="2" style="padding:0 4px; text-align:left;"></td> <td style="width:100px; text-align:left;"></td> <td colspan="2" style="padding:0 4px; width:1em; text-align:right;"></td> </tr> <tr> <td colspan="2" style="padding-right:0.4em; padding-left:0.4em">Saw the advertisement</td> <td style="border-left:solid 1px silver;border-right:solid 1px silver;"><div style="background:black; width:100px; overflow:hidden"> </div></td> <td colspan="2" style="min-width:3em;padding-left:0.4em; text-align:right">100%</td> </tr> <tr> <td colspan="2" style="padding-right:0.4em; padding-left:0.4em">Clicked the advertisement</td> <td style="border-left:solid 1px silver;border-right:solid 1px silver;"><div style="background:black; width:30px; overflow:hidden"> </div></td> <td colspan="2" style="min-width:3em;padding-left:0.4em; text-align:right">30%</td> </tr> <tr> <td colspan="2" style="padding-right:0.4em; padding-left:0.4em">Bought the product</td> <td style="border-left:solid 1px silver;border-right:solid 1px silver;"><div style="background:black; width:6px; overflow:hidden"> </div></td> <td colspan="2" style="min-width:3em;padding-left:0.4em; text-align:right">1%</td> </tr> </tbody></table> </div> </div> <p>In <a href="/wiki/Electronic_commerce" class="mw-redirect" title="Electronic commerce">electronic commerce</a>, <b>conversion marketing</b> is <a href="/wiki/Marketing" title="Marketing">marketing</a> with the intention of increasing <i>conversions—</i>that is, site visitors who are paying <a href="/wiki/Customer" title="Customer">customers</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Measures">Measures</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Conversion_marketing&action=edit&section=1" title="Edit section: Measures"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Conversion marketing attempts to solve low online conversions through optimized <a href="/wiki/Customer_service" title="Customer service">customer service</a>, which requires a complex combination of personalized <a href="/wiki/Customer_experience" title="Customer experience">customer experience</a> management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design.<sup id="cite_ref-Customer_Intelligence_1-0" class="reference"><a href="#cite_note-Customer_Intelligence-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>By focusing on improving site flow, online customer service channels, and the online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix .<sup id="cite_ref-Conversion_Optimization_Is_The_New_SEO_2-0" class="reference"><a href="#cite_note-Conversion_Optimization_Is_The_New_SEO-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Increased <a href="/wiki/Web_traffic" title="Web traffic">site traffic</a> over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving additional traffic but on converting existing traffic. It requires proactive engagement with consumers using real time <a href="/wiki/Analytics" title="Analytics">analytics</a> to determine if visitors are confused and show signs of abandoning the site; then developing the tools and messages to inform consumers about available products, and ultimately persuading them to convert online. Ideally, the customer would maintain a relationship post-sale through support or re-engagement campaigns. Conversion marketing affects all phases of the customer life-cycle, and several conversion marketing solutions are utilized to help ease the transition from one phase to the next. </p> <div class="mw-heading mw-heading2"><h2 id="Conversion_rate">Conversion rate</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Conversion_marketing&action=edit&section=2" title="Edit section: Conversion rate"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">"Conversion rate" redirects here. For conversion rates in chemistry, see <a href="/wiki/Conversion_rate_(chemistry)" class="mw-redirect" title="Conversion rate (chemistry)">Conversion rate (chemistry)</a>.</div> <p>The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. </p> <dl><dd><span class="mwe-math-element"><span class="mwe-math-mathml-inline mwe-math-mathml-a11y" style="display: none;"><math xmlns="http://www.w3.org/1998/Math/MathML" alttext="{\displaystyle \mathrm {Conversion\ rate} ={\frac {\mathrm {Number\ of\ Goal\ Achievements} }{\mathrm {Visitors} }}}"> <semantics> <mrow class="MJX-TeXAtom-ORD"> <mstyle displaystyle="true" scriptlevel="0"> <mrow class="MJX-TeXAtom-ORD"> <mi mathvariant="normal">C</mi> <mi mathvariant="normal">o</mi> <mi mathvariant="normal">n</mi> <mi mathvariant="normal">v</mi> <mi mathvariant="normal">e</mi> <mi mathvariant="normal">r</mi> <mi mathvariant="normal">s</mi> <mi mathvariant="normal">i</mi> <mi mathvariant="normal">o</mi> <mi mathvariant="normal">n</mi> <mtext> </mtext> <mi mathvariant="normal">r</mi> <mi mathvariant="normal">a</mi> <mi mathvariant="normal">t</mi> <mi mathvariant="normal">e</mi> </mrow> <mo>=</mo> <mrow class="MJX-TeXAtom-ORD"> <mfrac> <mrow class="MJX-TeXAtom-ORD"> <mi mathvariant="normal">N</mi> <mi mathvariant="normal">u</mi> <mi mathvariant="normal">m</mi> <mi mathvariant="normal">b</mi> <mi mathvariant="normal">e</mi> <mi mathvariant="normal">r</mi> <mtext> </mtext> <mi mathvariant="normal">o</mi> <mi mathvariant="normal">f</mi> <mtext> </mtext> <mi mathvariant="normal">G</mi> <mi mathvariant="normal">o</mi> <mi mathvariant="normal">a</mi> <mi mathvariant="normal">l</mi> <mtext> </mtext> <mi mathvariant="normal">A</mi> <mi mathvariant="normal">c</mi> <mi mathvariant="normal">h</mi> <mi mathvariant="normal">i</mi> <mi mathvariant="normal">e</mi> <mi mathvariant="normal">v</mi> <mi mathvariant="normal">e</mi> <mi mathvariant="normal">m</mi> <mi mathvariant="normal">e</mi> <mi mathvariant="normal">n</mi> <mi mathvariant="normal">t</mi> <mi mathvariant="normal">s</mi> </mrow> <mrow class="MJX-TeXAtom-ORD"> <mi mathvariant="normal">V</mi> <mi mathvariant="normal">i</mi> <mi mathvariant="normal">s</mi> <mi mathvariant="normal">i</mi> <mi mathvariant="normal">t</mi> <mi mathvariant="normal">o</mi> <mi mathvariant="normal">r</mi> <mi mathvariant="normal">s</mi> </mrow> </mfrac> </mrow> </mstyle> </mrow> <annotation encoding="application/x-tex">{\displaystyle \mathrm {Conversion\ rate} ={\frac {\mathrm {Number\ of\ Goal\ Achievements} }{\mathrm {Visitors} }}}</annotation> </semantics> </math></span><img src="https://wikimedia.org/api/rest_v1/media/math/render/svg/f27a039af3c2762fd573fc943e3cda01d8ed93fb" class="mwe-math-fallback-image-inline mw-invert skin-invert" aria-hidden="true" style="vertical-align: -2.005ex; width:50.712ex; height:5.509ex;" alt="{\displaystyle \mathrm {Conversion\ rate} ={\frac {\mathrm {Number\ of\ Goal\ Achievements} }{\mathrm {Visitors} }}}"></span></dd></dl> <p>Successful conversions are defined differently by individual marketers, advertisers, and content creators. For online retailers, for example, a successful conversion may be defined as the sale of a product to a consumer whose interest in the item was initially sparked by clicking a <a href="/wiki/Banner_ad" class="mw-redirect" title="Banner ad">banner advertisement</a>. For content creators, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity. </p> <div class="mw-heading mw-heading3"><h3 id="Measurement">Measurement</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Conversion_marketing&action=edit&section=3" title="Edit section: Measurement"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral. Possible solutions include asking each caller or shopper how they heard about the business and using a toll-free number on the website that forwards to the existing line. </p><p>For websites where the response occurs on the site itself, a site's <a href="/wiki/Web_analytics" title="Web analytics">analytics package</a> can be used to <a href="/wiki/Web_tracking" title="Web tracking">track</a> user behaviour. </p> <div class="mw-heading mw-heading2"><h2 id="Common_conversion_marketing_services">Common conversion marketing services</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Conversion_marketing&action=edit&section=4" title="Edit section: Common conversion marketing services"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <dl><dt>Recommendations</dt> <dd><a href="/wiki/Behaviorism" title="Behaviorism">Behavioral analysis</a> that identifies products and content relevant to the customer's perceived intent.</dd> <dt><a href="/wiki/Targeted_advertising" title="Targeted advertising">Targeted offers</a></dt> <dd>Targeting attempts to fit the right <a href="/wiki/Promotion_(marketing)" title="Promotion (marketing)">promotion</a> with the right customer based upon behavioral and <a href="/wiki/Demographics" class="mw-redirect" title="Demographics">demographic</a> information.</dd> <dt>Ratings and reviews</dt> <dd>Using <a href="/wiki/User-generated_content" title="User-generated content">user-generated</a> ratings and reviews to increase conversion rates, capture feedback, and engender visitor's trust.</dd> <dt>Email personalization</dt> <dd>E-mail with embedded recommendations and <a href="/wiki/Online_chat" title="Online chat">chat</a> that are tailored personally to the recipient.</dd> <dt><a href="/wiki/Online_chat" title="Online chat">Chat</a></dt> <dd>As consumers tend to abandon sites after only three clicks, attempts to use proactive chat, reactive chat, exit chat, and click-to-call to convert consumers quickly.</dd> <dt><a href="/wiki/Click-to-call" title="Click-to-call">Click-to-call</a></dt> <dd>Supports cross-channel conversion without losing the context of the conversation when visitors move from the website to the phone.</dd> <dt><a href="/wiki/Call_to_action_(marketing)" title="Call to action (marketing)">Call to action (marketing)</a></dt> <dd>Statement designed to get an immediate response from the person reading or hearing it. Broadly used in business as part of a digital strategy to get your users to respond through one single action.</dd> <dt><a href="/wiki/Cobrowsing" title="Cobrowsing">Cobrowsing</a></dt> <dd>Tool for support agent infrastructure (chat or call) to assist customers in transacting online.</dd> <dt><a href="/wiki/Voice_of_the_customer" title="Voice of the customer">Voice of the customer</a></dt> <dd>Feedback about products, services, and online experiences that is captured through carefully analyzed <a href="/wiki/Data_model" title="Data model">structured and unstructured data</a>.</dd> <dt>Automated guides</dt> <dd>predetermined steps that allow a customer to better understand product features, and options to assist with the selection process.</dd> <dt><a href="/wiki/Retargeting" title="Retargeting">Retargeting</a></dt> <dd>Identification of visitors interested in particular products or services based on previous site browsing or search to offer relevant content through targeted ad placement.</dd></dl> <div class="mw-heading mw-heading2"><h2 id="Methods_of_increasing_conversion_rate">Methods of increasing conversion rate</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Conversion_marketing&action=edit&section=5" title="Edit section: Methods of increasing conversion rate"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Conversion_rate_optimization" title="Conversion rate optimization">Conversion rate optimization</a></div> <p>The process of improving the conversion rate is called <a href="/wiki/Conversion_rate_optimization" title="Conversion rate optimization">conversion rate optimization</a>. However, different sites may consider a "conversion" to be a result other than a sale.<sup id="cite_ref-Marketing_Terms_3-0" class="reference"><a href="#cite_note-Marketing_Terms-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer. A company may also try to recover the customer through an online engagement method, such as proactive chat, to attempt to assist the customer through the purchase process.<sup id="cite_ref-Webopedia_4-0" class="reference"><a href="#cite_note-Webopedia-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>Among many possible actions to increase the conversion rate, the most relevant may be: </p> <ul><li>Employ <i>Attention, Interest, Desire, Action</i> <a href="/wiki/AIDA_(marketing)" title="AIDA (marketing)">(AIDA)</a> principles to design the user experience through the <a href="/wiki/Conversion_funnel" title="Conversion funnel">conversion funnel</a></li> <li>Enhance the user's credibility and trust in the site, the product, and the business by displaying third-party trust logos and by quality site design</li> <li>Improve site navigation structure so that users can browse and shop with minimal effort</li> <li>Improve and focus the website content, including text, photographs, illustrations, and video, towards target conversion</li> <li>Review, and edit or remove obsolete or distracting data</li> <li>Increase <a href="/wiki/Usability" title="Usability">usability</a> to reduce barriers to conversion</li> <li>Create a self-serving customer service format by letting the user reach informative answers quickly with a learning database.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2015)">citation needed</span></a></i>]</sup></li> <li>Offer active help (e.g. live chat, co-browsing)</li> <li>Generate user reviews of the product or service</li> <li>Gather a baseline user experience by recording user actions and compiling key objections <sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2015)">citation needed</span></a></i>]</sup></li> <li>Enable clear tracking of standardized metrics using website analytics software for a predetermined conversion goal (e.g. "increase volume of newsletter subscriptions" or "decrease shopping cart abandonment percentage rate")</li> <li>Take repeated action to monitor and improve the site, based on quantitative and qualitative metrics</li> <li>Add a clear offer to the web page such as a price discount or special add-on offer like an eBook</li></ul> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Conversion_marketing&action=edit&section=6" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Customer_intelligence" title="Customer intelligence">Customer intelligence</a></li> <li><a href="/wiki/Win%E2%80%93loss_analytics" title="Win–loss analytics">Win–loss analytics</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Conversion_marketing&action=edit&section=7" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-Customer_Intelligence-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-Customer_Intelligence_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFDe_Clerck" class="citation web cs1">De Clerck, JP. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120327173033/http://www.conversionmarketingforum.com/en/blog/customer-intelligence-why-and-how-data-driven-business-customer-centric-business">"Customer intelligence: why and how a data-driven business is a customer-centric business"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.conversionmarketingforum.com/en/blog/customer-intelligence-why-and-how-data-driven-business-customer-centric-business">the original</a> on 27 March 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">3 April</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Customer+intelligence%3A+why+and+how+a+data-driven+business+is+a+customer-centric+business&rft.aulast=De+Clerck&rft.aufirst=JP&rft_id=http%3A%2F%2Fwww.conversionmarketingforum.com%2Fen%2Fblog%2Fcustomer-intelligence-why-and-how-data-driven-business-customer-centric-business&rfr_id=info%3Asid%2Fen.wikipedia.org%3AConversion+marketing" class="Z3988"></span></span> </li> <li id="cite_note-Conversion_Optimization_Is_The_New_SEO-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-Conversion_Optimization_Is_The_New_SEO_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBrinker2010" class="citation web cs1">Brinker, Scott (27 January 2010). <a rel="nofollow" class="external text" href="http://searchengineland.com/conversion-optimization-is-the-new-seo-32839">"Conversion Optimization Is The New SEO"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">5 April</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Conversion+Optimization+Is+The+New+SEO&rft.date=2010-01-27&rft.aulast=Brinker&rft.aufirst=Scott&rft_id=http%3A%2F%2Fsearchengineland.com%2Fconversion-optimization-is-the-new-seo-32839&rfr_id=info%3Asid%2Fen.wikipedia.org%3AConversion+marketing" class="Z3988"></span></span> </li> <li id="cite_note-Marketing_Terms-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-Marketing_Terms_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.marketingterms.com/dictionary/conversion_rate/">"Conversion Rate"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Conversion+Rate&rft_id=http%3A%2F%2Fwww.marketingterms.com%2Fdictionary%2Fconversion_rate%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AConversion+marketing" class="Z3988"></span></span> </li> <li id="cite_note-Webopedia-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-Webopedia_4-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.webopedia.com/TERM/C/conversion_marketing.html">"Conversion Marketing"</a>. 15 December 2009.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Conversion+Marketing&rft.date=2009-12-15&rft_id=http%3A%2F%2Fwww.webopedia.com%2FTERM%2FC%2Fconversion_marketing.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AConversion+marketing" class="Z3988"></span></span> </li> </ol></div> <ul><li>Berkeley-Study on Conversion rate in Spam <a rel="nofollow" class="external autonumber" href="http://www.icsi.berkeley.edu/pubs/networking/2008-ccs-spamalytics.pdf">[1]</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Conversion_marketing&oldid=1252232950">https://en.wikipedia.org/w/index.php?title=Conversion_marketing&oldid=1252232950</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Category</a>: <ul><li><a href="/wiki/Category:Digital_marketing" title="Category:Digital marketing">Digital marketing</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Wikipedia_introduction_cleanup_from_June_2015" title="Category:Wikipedia introduction cleanup from June 2015">Wikipedia introduction cleanup from June 2015</a></li><li><a href="/wiki/Category:All_pages_needing_cleanup" title="Category:All pages needing cleanup">All pages needing cleanup</a></li><li><a href="/wiki/Category:Articles_covered_by_WikiProject_Wikify_from_June_2015" title="Category:Articles covered by WikiProject Wikify from June 2015">Articles covered by WikiProject Wikify from June 2015</a></li><li><a href="/wiki/Category:All_articles_covered_by_WikiProject_Wikify" title="Category:All articles covered by WikiProject Wikify">All articles covered by WikiProject Wikify</a></li><li><a href="/wiki/Category:All_articles_with_unsourced_statements" title="Category:All articles with unsourced statements">All articles with unsourced statements</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_July_2015" title="Category:Articles with unsourced statements from July 2015">Articles with unsourced statements from July 2015</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 20 October 2024, at 12:40<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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