CINXE.COM

<!DOCTYPE HTML> <html lang="en-US"> <head> <meta http-equiv="content-type" content="text/html; charset=UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=device-width, maximum-scale=1, minimum-scale=1, initial-scale=1"> <link rel="icon" href="https://www.virginiamedia.com/wp-content/themes/idea-tronc/favicon.png" type="image/png">  <script type='text/javascript'>var wp = {"siteURL":"https:\/\/www.virginiamedia.com","themeURL":"https:\/\/www.virginiamedia.com\/wp-content\/themes\/idea-tronc","ajaxURL":"https:\/\/www.virginiamedia.com\/wp-admin\/admin-ajax.php"};</script> <meta name='robots' content='index, nofollow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <script data-cfasync="false" data-pagespeed-no-defer> var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || []; </script>   <title>Virginia Media Research: CraniumTap - Virginia Media</title> <meta name="description" content="CraniumTap marketing research advises clients to work with an “inside-out” strategy to identify market, growth and expansion opportunities." /> <link rel="canonical" href="https://www.virginiamedia.com/craniumtap/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Virginia Media Research: CraniumTap - Virginia Media" /> <meta property="og:description" content="CraniumTap marketing research advises clients to work with an “inside-out” strategy to identify market, growth and expansion opportunities." /> <meta property="og:url" content="https://www.virginiamedia.com/craniumtap/" /> <meta property="og:site_name" content="Virginia Media" /> <meta property="article:modified_time" content="2020-07-21T20:28:02+00:00" /> <meta property="og:image" content="https://www.virginiamedia.com/wp-content/uploads/sites/5/elementor/thumbs/craniumtap_logo-osr0ee6o6knb4uljie15w6i9fhjjct4s2jhnmhb5js.png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.virginiamedia.com/craniumtap/","url":"https://www.virginiamedia.com/craniumtap/","name":"Virginia Media Research: CraniumTap - Virginia Media","isPartOf":{"@id":"https://www.virginiamedia.com/#website"},"primaryImageOfPage":{"@id":"https://www.virginiamedia.com/craniumtap/#primaryimage"},"image":{"@id":"https://www.virginiamedia.com/craniumtap/#primaryimage"},"thumbnailUrl":"https://www.virginiamedia.com/wp-content/uploads/sites/5/elementor/thumbs/craniumtap_logo-osr0ee6o6knb4uljie15w6i9fhjjct4s2jhnmhb5js.png","datePublished":"2020-07-20T14:15:50+00:00","dateModified":"2020-07-21T20:28:02+00:00","description":"CraniumTap marketing research advises clients to work with an “inside-out” strategy to identify market, growth and expansion opportunities.","breadcrumb":{"@id":"https://www.virginiamedia.com/craniumtap/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.virginiamedia.com/craniumtap/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.virginiamedia.com/craniumtap/#primaryimage","url":"https://www.virginiamedia.com/wp-content/uploads/sites/5/elementor/thumbs/craniumtap_logo-osr0ee6o6knb4uljie15w6i9fhjjct4s2jhnmhb5js.png","contentUrl":"https://www.virginiamedia.com/wp-content/uploads/sites/5/elementor/thumbs/craniumtap_logo-osr0ee6o6knb4uljie15w6i9fhjjct4s2jhnmhb5js.png"},{"@type":"BreadcrumbList","@id":"https://www.virginiamedia.com/craniumtap/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.virginiamedia.com/"},{"@type":"ListItem","position":2,"name":"Research: CraniumTap"}]},{"@type":"WebSite","@id":"https://www.virginiamedia.com/#website","url":"https://www.virginiamedia.com/","name":"Virginia Media","description":"Data-driven results you need. Experience you trust.","publisher":{"@id":"https://www.virginiamedia.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.virginiamedia.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.virginiamedia.com/#organization","name":"Virginia Media","url":"https://www.virginiamedia.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.virginiamedia.com/#/schema/logo/image/","url":"https://www.virginiamedia.com/wp-content/uploads/sites/5/2018/09/cropped-VMedia-logo.png","contentUrl":"https://www.virginiamedia.com/wp-content/uploads/sites/5/2018/09/cropped-VMedia-logo.png","width":552,"height":276,"caption":"Virginia Media"},"image":{"@id":"https://www.virginiamedia.com/#/schema/logo/image/"}}]}</script>  <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='stylesheet' id='ifw-animate-css' href='https://www.virginiamedia.com/wp-content/themes/idea-framework/addons/animations/css/animate.min.css?ver=6.7.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='cptch_stylesheet-css' href='https://www.virginiamedia.com/wp-content/plugins/captcha-bws/css/front_end_style.css?ver=5.2.0' type='text/css' media='all' /> <link rel='stylesheet' id='dashicons-css' href='https://www.virginiamedia.com/wp-includes/css/dashicons.min.css?ver=6.7.1' type='text/css' media='all' /> <link rel='stylesheet' id='cptch_desktop_style-css' href='https://www.virginiamedia.com/wp-content/plugins/captcha-bws/css/desktop_style.css?ver=5.2.0' type='text/css' media='all' /> <link rel='stylesheet' id='rs-plugin-settings-css' href='https://www.virginiamedia.com/wp-content/plugins/revslider/public/assets/css/rs6.css?ver=6.2.18' type='text/css' media='all' /> <style id='rs-plugin-settings-inline-css' type='text/css'> #rs-demo-id {} </style> <link rel='stylesheet' id='eae-css-css' href='https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/css/eae.min.css?ver=1.12.11' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-4-shim-css' href='https://www.virginiamedia.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/v4-shims.min.css?ver=1.0' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-5-all-css' href='https://www.virginiamedia.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/all.min.css?ver=1.0' type='text/css' media='all' /> <link rel='stylesheet' id='vegas-css-css' href='https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/lib/vegas/vegas.min.css?ver=2.4.0' type='text/css' media='all' /> <link rel='stylesheet' id='hfe-style-css' href='https://www.virginiamedia.com/wp-content/plugins/header-footer-elementor/assets/css/header-footer-elementor.css?ver=1.6.23' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-icons-css' href='https://www.virginiamedia.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.25.0' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-frontend-css' href='https://www.virginiamedia.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.18.3' type='text/css' media='all' /> <link rel='stylesheet' id='swiper-css' href='https://www.virginiamedia.com/wp-content/plugins/elementor/assets/lib/swiper/css/swiper.min.css?ver=5.3.6' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-post-2746-css' href='https://www.virginiamedia.com/wp-content/uploads/sites/5/elementor/css/post-2746.css?ver=1704832451' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-post-3072-css' href='https://www.virginiamedia.com/wp-content/uploads/sites/5/elementor/css/post-3072.css?ver=1704843012' type='text/css' media='all' /> <link rel='stylesheet' id='hfe-widgets-style-css' href='https://www.virginiamedia.com/wp-content/plugins/header-footer-elementor/inc/widgets-css/frontend.css?ver=1.6.23' type='text/css' media='all' /> <link rel='stylesheet' id='popup-maker-site-css' href='//www.virginiamedia.com/wp-content/uploads/sites/5/pum/pum-site-styles-5.css?generated=1695720111&ver=1.18.2' type='text/css' media='all' /> <link rel='stylesheet' id='google-fonts-css' href='//fonts.googleapis.com/css?family=Lato%3A300%2C400%2C700%2C900&ver=6.7.1' type='text/css' media='all' /> <link rel='stylesheet' id='style-css' href='https://www.virginiamedia.com/wp-content/themes/idea-tronc/style.css?ver=6.7.1' type='text/css' media='all' /> <link rel='stylesheet' id='eael-general-css' href='https://www.virginiamedia.com/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/css/view/general.min.css?ver=5.9.3' type='text/css' media='all' /> <link rel='stylesheet' id='google-fonts-1-css' href='https://fonts.googleapis.com/css?family=Roboto%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CRoboto+Slab%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&display=auto&ver=6.7.1' type='text/css' media='all' /> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin><script type="text/javascript" src="https://www.virginiamedia.com/wp-includes/js/jquery/jquery.js" id="jquery-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/revslider/public/assets/js/rbtools.min.js?ver=6.2.18" id="tp-tools-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/revslider/public/assets/js/rs6.min.js?ver=6.2.18" id="revmin-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/js/iconHelper.js?ver=1.0" id="eae-iconHelper-js"></script> <link rel="https://api.w.org/" href="https://www.virginiamedia.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.virginiamedia.com/wp-json/wp/v2/pages/3072" /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.virginiamedia.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.virginiamedia.com%2Fcraniumtap%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.virginiamedia.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.virginiamedia.com%2Fcraniumtap%2F&format=xml" />  <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '490573815091164'); fbq('track', 'PageView'); </script> <noscript> <img height="1" width="1" src="https://www.facebook.com/tr?id=490573815091164&ev=PageView &noscript=1"/> </noscript>   <script type="text/javascript" class="hsq-set-content-id" data-content-id="standard-page"> var _hsq = _hsq || []; _hsq.push(["setContentType", "standard-page"]); </script>    <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript"> var dataLayer_content = {"pagePostType":"page","pagePostType2":"single-page","pagePostAuthor":"mariannewalker"}; dataLayer.push( dataLayer_content ); </script> <script data-cfasync="false"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-57T52FH'); </script>  <meta name="generator" content="Elementor 3.18.3; features: e_dom_optimization, e_optimized_assets_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-auto"> <meta name="generator" content="Powered by Slider Revolution 6.2.18 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface." /> <link rel="icon" href="https://www.virginiamedia.com/wp-content/uploads/sites/5/2018/09/Vmedia-favicon.jpg" sizes="32x32" /> <link rel="icon" href="https://www.virginiamedia.com/wp-content/uploads/sites/5/2018/09/Vmedia-favicon.jpg" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.virginiamedia.com/wp-content/uploads/sites/5/2018/09/Vmedia-favicon.jpg" /> <meta name="msapplication-TileImage" content="https://www.virginiamedia.com/wp-content/uploads/sites/5/2018/09/Vmedia-favicon.jpg" /> <script type="text/javascript"> var _elqQ = _elqQ || []; _elqQ.push(['elqSetSiteId', '645819469']); _elqQ.push(['elqTrackPageView']); (function () { function async_load() { var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//img04.en25.com/i/elqCfg.min.js'; var x = document.getElementsByTagName('script')[0]; x.parentNode.insertBefore(s, x); } if (window.addEventListener) window.addEventListener('DOMContentLoaded', async_load, false); else if (window.attachEvent) window.attachEvent('onload', async_load); })(); </script><script type="text/javascript">function setREVStartSize(e){ //window.requestAnimationFrame(function() { window.RSIW = window.RSIW===undefined ? window.innerWidth : window.RSIW; window.RSIH = window.RSIH===undefined ? window.innerHeight : window.RSIH; try { var pw = document.getElementById(e.c).parentNode.offsetWidth, newh; pw = pw===0 || isNaN(pw) ? window.RSIW : pw; e.tabw = e.tabw===undefined ? 0 : parseInt(e.tabw); e.thumbw = e.thumbw===undefined ? 0 : parseInt(e.thumbw); e.tabh = e.tabh===undefined ? 0 : parseInt(e.tabh); e.thumbh = e.thumbh===undefined ? 0 : parseInt(e.thumbh); e.tabhide = e.tabhide===undefined ? 0 : parseInt(e.tabhide); e.thumbhide = e.thumbhide===undefined ? 0 : parseInt(e.thumbhide); e.mh = e.mh===undefined || e.mh=="" || e.mh==="auto" ? 0 : parseInt(e.mh,0); if(e.layout==="fullscreen" || e.l==="fullscreen") newh = Math.max(e.mh,window.RSIH); else{ e.gw = Array.isArray(e.gw) ? e.gw : [e.gw]; for (var i in e.rl) if (e.gw[i]===undefined || e.gw[i]===0) e.gw[i] = e.gw[i-1]; e.gh = e.el===undefined || e.el==="" || (Array.isArray(e.el) && e.el.length==0)? e.gh : e.el; e.gh = Array.isArray(e.gh) ? e.gh : [e.gh]; for (var i in e.rl) if (e.gh[i]===undefined || e.gh[i]===0) e.gh[i] = e.gh[i-1]; var nl = new Array(e.rl.length), ix = 0, sl; e.tabw = e.tabhide>=pw ? 0 : e.tabw; e.thumbw = e.thumbhide>=pw ? 0 : e.thumbw; e.tabh = e.tabhide>=pw ? 0 : e.tabh; e.thumbh = e.thumbhide>=pw ? 0 : e.thumbh; for (var i in e.rl) nl[i] = e.rl[i]<window.RSIW ? 0 : e.rl[i]; sl = nl[0]; for (var i in nl) if (sl>nl[i] && nl[i]>0) { sl = nl[i]; ix=i;} var m = pw>(e.gw[ix]+e.tabw+e.thumbw) ? 1 : (pw-(e.tabw+e.thumbw)) / (e.gw[ix]); newh = (e.gh[ix] * m) + (e.tabh + e.thumbh); } if(window.rs_init_css===undefined) window.rs_init_css = document.head.appendChild(document.createElement("style")); document.getElementById(e.c).height = newh+"px"; window.rs_init_css.innerHTML += "#"+e.c+"_wrapper { height: "+newh+"px }"; } catch(e){ console.log("Failure at Presize of Slider:" + e) } //}); };</script> <style type="text/css" id="wp-custom-css"> #hdr .ctr #logo img { max-width: 200px; } #hdr.fixed .ctr #logo img { max-width: 110px; } .page-id-3122 .banner-wrapper .page-banner:after { opacity: 0.05; } </style> <style type="text/css"> a { color: #13355a; } a:hover, a:active { color: #47c0ba } ::selection { background: #47c0ba; } ::-moz-selection { background: #47c0ba; } pre { border-left: 5px solid #13355a; } h4 { color: #013f6d; } blockquote:before, blockquote:after { color: #47c0ba; } input[type="submit"] { background-color: #47c0ba; } input[type="submit"]:hover { background-color: #f7931d; } button { background-color: #47c0ba; } button:hover { background-color: #f7931d; } .btn { background-color: #47c0ba; color: #ffffff; } .btn:hover { background-color: #f7931d; color: #ffffff; } .button { background-color: #47c0ba; } .button:hover { background-color: #f7931d; } .statistics-wrapper .stat-row .stat-grid .stat { color: #13355a; } .signup-grid { background-color: #13355a; } .email-signup { background-color: #13355a; } .blog-navigation .blog-term-wrapper .blog-term > a { color: #013f6d; } .blog-navigation .blog-term-wrapper .blog-term > a:hover { color: #47c0ba; } .blog-navigation .blog-term-wrapper .blog-term > a.current { color: #47c0ba; } .blog-navigation .blog-term-wrapper .blog-term > a.current:after { background-color: #47c0ba; } .recent-posts .ctr .recent-posts-row .post .post-contents:after { background-color: #13355a; } .recent-posts .ctr .recent-posts-row .post .post-contents .post-information:before { background-color: #47c0ba; } /* .banner-wrapper .page-banner:after { background-color: #013f6d; }*/ .banner-wrapper .page-banner:after { background-color: #13355a; } .staff-wrapper .staff-term-title { color: #013f6d; } .staff-wrapper .staff-row .staff .staff-content .staff-info-wrapper .staff-information .staff-name { color: #013f6d; } .link-wrapper .link-row .link-grid .link-content { border-color: #f7931d; } .link-wrapper .link-row .link-grid:hover .link-content { border-color: #013f6d; } .link-wrapper .link-row .link-grid .link-content:after { color: #f7931d; border-color: #f7931d; } #main-menu > li > a:hover, #top-menu > li > a:hover { color: #47c0ba; } #main-menu > li > a:after, #top-menu > li > a:after { background-color: #47c0ba; } #main-menu > li.current_page_item > a, #top-menu > li.current_page_item > a { color: #47c0ba; } #main-menu > li > ul > li > a:hover { background-color: #47c0ba; } #footer-menu li.main > a:after { background-color: #47c0ba; } #footer-menu > li > ul > li > a:hover { color: #47c0ba; } .pager li a, .pager li span { color: #013f6d; border: 1px solid #013f6d; } .pager li a:hover, .pager li .current { border-color: #47c0ba; background-color: #47c0ba; } #hdr:after { background-color: #13355a; } #ftr .ctr #copyright > p a:hover, #ftr .ctr #credit a:hover { color: #47c0ba; } .social-icons > a:hover { background: #47c0ba; } body.home .recent-posts { background: #13355a; background: -webkit-gradient(linear, left top, left bottom, from(#13355a), to(#ffffff)); background: -webkit-linear-gradient(#13355a, #ffffff); background: -moz-linear-gradient(center top, #13355a 0%, #ffffff 100%); background: -moz-gradient(center top, #13355a 0%, #ffffff 100%); } body.single-staff_member #page .ctr #post .staff-likes-dislikes .likes-dislikes-row .likes-dislikes-grid .likes-dislikes-title:after { background-color: #47c0ba; } body.single-staff_member #page .ctr #post > article .staff-member-content .staff-member-name { color: #013f6d; } body.tag #page .ctr .tag-row .tag-img-grid .tag-featured { border-color: #f7931d; } body.single-post #hdr .reading-progress { background: #47c0ba; } </style></head> <body data-rsssl=1 class="page-template-default page page-id-3072 wp-custom-logo ehf-template-idea-framework ehf-stylesheet-idea-tronc elementor-default elementor-kit-2746 elementor-page elementor-page-3072"> <section id="hdr"> <div class="ctr"> <a href="https://www.virginiamedia.com" title="Virginia Media" id="logo"> <img fetchpriority="high" src="https://www.virginiamedia.com/wp-content/uploads/sites/5/2018/09/cropped-VMedia-logo.png" alt="Virginia Media" width="552" height="276"> </a> <div class="top-nav"> <ul id="top-menu"><li><a href="https://www.virginiamedia.com/aboutus/">About Virginia Media</a></li> <li><a href="https://www.virginiamedia.com/blog/">Blog</a></li> <li><a href="https://www.virginiamedia.com/contact/">Contact</a></li> </ul> <p class="phone-hdr"><p class="phone-hdr"><a href="tel:757-446-2291">Advertising: 757-222-5538</a></p> | <p class="phone-hdr"><a href="tel:1-844-348-2440">Billing: 1-844-348-2440</a></p></p> </div> <div class="main-nav"> <ul id="main-menu"><li class="mobile-only"><a href="https://www.virginiamedia.com/blog/">Blog</a></li> <li class="has-sub-menu"><a href="https://www.virginiamedia.com/virginiamediabrands/">Our Brands</a> <ul class="sub-menu"> <li><a href="https://www.virginiamedia.com/thevirginianpilot/">The Virginian-Pilot</a></li> <li><a href="https://www.virginiamedia.com/dailypress/">Daily Press</a></li> <li><a href="https://www.virginiamedia.com/virginiagazette/">Virginia Gazette</a></li> <li><a href="https://www.virginiamedia.com/thetidewaterreview/">Tidewater Review</a></li> <li><a href="https://www.virginiamedia.com/insidebusiness/">Inside Business</a></li> <li><a href="https://www.virginiamedia.com/flagship/">Flagship</a></li> </ul> </li> <li class="current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor has-sub-menu"><a href="https://www.virginiamedia.com/digitalsolutions/">Digital Solutions</a> <ul class="sub-menu"> <li><a href="https://www.virginiamedia.com/searchenginemarketing/">Search Engine Marketing (SEM)</a></li> <li><a href="https://www.virginiamedia.com/paidsocialmedia/">Paid Social Media</a></li> <li><a href="https://www.virginiamedia.com/displayadvertising/">Owned and Operated Display Advertising</a></li> <li><a href="https://www.virginiamedia.com/programmaticadvertising/">Programmatic Advertising</a></li> <li><a href="https://www.virginiamedia.com/emailmarketing/">Third Party Email Marketing</a></li> <li><a href="https://www.virginiamedia.com/?page_id=2289">WordPress Website Developement</a></li> <li><a href="https://www.virginiamedia.com/contests/">Contests & Promotions</a></li> <li class="current-menu-item current_page_item"><a href="https://www.virginiamedia.com/craniumtap/" aria-current="page">Research: CraniumTap</a></li> <li><a href="https://www.virginiamedia.com/?page_id=3053">WAZE Advertising</a></li> <li><a href="https://www.virginiamedia.com/?page_id=2218">Search Engine Optimization (SEO)</a></li> </ul> </li> <li><a href="https://www.virginiamedia.com/successes/">Successes</a></li> <li class="has-sub-menu"><a href="https://www.virginiamedia.com/events/">Events</a> <ul class="sub-menu"> <li><a href="https://www.virginiamedia.com/healthcare-heroes/">Healthcare Heroes</a></li> <li><a href="https://www.virginiamedia.com/top-forty-under-40/">Top Forty Under 40</a></li> <li><a href="https://www.virginiamedia.com/top-workplaces/">Top Workplaces</a></li> <li><a href="https://www.virginiamedia.com/women-in-business/">Women In Business</a></li> <li><a href="https://www.virginiamedia.com/heroes-at-home/">Heroes At Home</a></li> </ul> </li> <li><a href="https://www.virginiamedia.com/cranium-tap/">Research</a></li> <li><a href="https://www.virginiamedia.com/webinars/">Webinars</a></li> <li><a href="https://www.virginiamedia.com/bestof/">Best of</a></li> </ul> </div> <a href="#" id="nav-expand">  <div class="lines"> <span class="line"></span> <span class="line"></span> <span class="line"></span> </div> </a> </div> </section> <section class="banner-wrapper"> <figure class="page-banner"> <img src="https://www.virginiamedia.com/wp-content/uploads/sites/5/2020/07/20160721_155222-1-1024x576-1.jpg" alt="CraniumTap Banner" width="1920" height="400"> </figure> </section> <main id="page"> <div class="ctr"> <div data-elementor-type="wp-post" data-elementor-id="3072" class="elementor elementor-3072"> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6fd9dafd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6fd9dafd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27b73800" data-id="27b73800" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e820997 elementor-widget elementor-widget-heading" data-id="e820997" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Marketing Research: CraniumTap</h1> </div> </div> <div class="elementor-element elementor-element-6ab2cc9 elementor-widget elementor-widget-spacer" data-id="6ab2cc9" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cf180a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cf180a6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c72a224" data-id="c72a224" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d54370 elementor-invisible elementor-widget elementor-widget-image" data-id="7d54370" data-element_type="widget" data-settings="{"_animation":"fadeInLeft"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://www.virginiamedia.com/wp-content/uploads/sites/5/elementor/thumbs/craniumtap_logo-osr0ee6o6knb4uljie15w6i9fhjjct4s2jhnmhb5ji.png" title="craniumtap_logo" alt="craniumtap logo" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-3f66543 elementor-widget elementor-widget-spacer" data-id="3f66543" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-fc37129 elementor-widget elementor-widget-text-editor" data-id="fc37129" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;" align="center"><a href="https://craniumtap.com/" style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; font-size: 21.3333px; font-family: Lato, sans-serif; color: rgb(71, 192, 186);">CraniumTap</a><span style="font-family: Lato, sans-serif; font-size: 21.3333px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300;">, Virginia Media’s in-house marketing research arm advises clients to work with an “inside-out” strategy to identify market, growth and expansion opportunities.</span><span style="font-size: 21.3333px;"><br></span></p><p style="text-align: left;" align="center"><span style="font-size: 21.3333px;">Harness the potential of customer segmentation, done the right way. Find out who and where your best customers are, how they behave, and much more.</span></p> <p style="text-align: left;" align="center"><strong><span style="font-size: 16pt;">Your operational roadmap:</span></strong></p> <ol> <li style="list-style-type: none;"> <ol> <li style="text-align: left;"><span style="font-size: 16pt;">Customer analytics</span></li> <li style="text-align: left;"><span style="font-size: 16pt;">Operational Research</span></li> <li><span style="font-size: 16pt;">Organizational Resiliency</span></li> </ol> </li> </ol> <p><span style="font-size: 16pt;">The CraniumTap Nerds can put this plan into action. Let’s double-down on strategic investments. </span></p> <p><strong><a href="https://craniumtap.com/" target="_blank" rel="noopener"><span style="font-size: 16pt;">CraniumTap Website</span></a></strong></p> <p style="text-align: left;" align="center"> </p> </div> </div> </div> </div> <div class="has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d9e059" data-id="8d9e059" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1784465 elementor-widget elementor-widget-html" data-id="1784465" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container">  <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ portalId: "5721755", formId: "4b7b5250-98a3-4b54-b06f-1ef71cb3e141" }); </script> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-34b4696 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34b4696" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eb7d48" data-id="9eb7d48" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ac0455 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="3ac0455" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d912c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d912c62" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a65169" data-id="3a65169" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e7abe6d elementor-widget elementor-widget-text-editor" data-id="e7abe6d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4 style="text-align: center;"><strong><span style="color: #47c0ba;">Related Content</span></strong></h4> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c1aad03 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c1aad03" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-059b31d" data-id="059b31d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-88a1ec1 elementor-widget elementor-widget-image" data-id="88a1ec1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://www.quirks.com/articles/a-better-way-to-analyze-geographies"> <img loading="lazy" decoding="async" width="720" height="405" src="https://www.virginiamedia.com/wp-content/uploads/sites/5/2020/05/Slide5.jpeg" class="attachment-large size-large wp-image-2867" alt="Slide5" /> </a> </div> </div> </div> </div> <div class="has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e6c1a3" data-id="2e6c1a3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e8e728a elementor-widget elementor-widget-image" data-id="e8e728a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://www.quirks.com/articles/why-marketing-based-on-age-cohorts-doesn-t-make-sense"> <img loading="lazy" decoding="async" width="720" height="405" src="https://www.virginiamedia.com/wp-content/uploads/sites/5/2020/07/Slide7-1.jpeg" class="attachment-large size-large wp-image-3092" alt="CarniumTap" /> </a> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1866777 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1866777" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d5890f" data-id="9d5890f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bfdc57c elementor-widget elementor-widget-text-editor" data-id="bfdc57c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5 class="fg-item-title" style="text-align: center;"><span style="font-size: 16pt;"><a href="https://www.quirks.com/articles/a-better-way-to-analyze-geographies" target="_blank" rel="noopener">PUBLISHED WORK: A Better Way to Analyze Geographies</a></span></h5> <div class="fg-item-content"> <p style="text-align: center;"><span style="color: #000000; font-size: 16pt;">Adam Cook, of <a style="color: #000000;" href="http://www.craniumtap.com/" target="_blank" rel="noopener">CraniumTap</a> explores the mass-propensity index for balancing population and propensity measures in Quirks Magazine.</span></p> </div> </div> </div> </div> </div> <div class="has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1d1d63" data-id="a1d1d63" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-107ab3f elementor-widget elementor-widget-text-editor" data-id="107ab3f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5 class="fg-item-title" style="text-align: center;"><a href="https://www.quirks.com/articles/why-marketing-based-on-age-cohorts-doesn-t-make-sense" target="_blank" rel="noopener"><span style="font-size: 16pt; color: #000000;">PUBLISHED WORK: Truly Just a Number</span></a></h5><div class="fg-item-content"><p style="text-align: center;"><span style="font-size: 16pt; color: #000000;">Adam Cook, of <a style="color: #000000;" href="http://www.craniumtap.com/" target="_blank" rel="noopener">CraniumTap</a> asks the question: Is targeting generations a waste of time?</span></p></div> </div> </div> </div> </div> </div> </section> </div> </div> </main> <section id="ftr"> <div class="ftr-wrapper"> <div class="row collapsed heightEQ ftr-row"> <div class="grid-6 lg-grid-12 ftr-grid signup-grid"> </div> <div class="grid-6 lg-grid-12 ftr-grid nav-grid"> <ul id="footer-menu"><li class="no-click main has-sub-menu"><a href="#">Menu</a> <ul class="sub-menu"> <li><a href="https://www.virginiamedia.com/blog/">Blog</a></li> <li><a href="https://www.virginiamedia.com/contact/">Contact</a></li> </ul> </li> <li class="no-click main has-sub-menu"><a href="#">Support</a> <ul class="sub-menu"> <li class="external"><a href="http://tribuneinteractive.com/specs/">Digital Specs</a></li> </ul> </li> </ul> </div> </div> </div> <div class="ctr"> <div class="social-icons"> <a href="https://www.linkedin.com/company/virginia-media" title="LinkedIn" class="linkedin" target="_blank"> <i class="fa fa-linkedin" aria-hidden="true"></i> </a> <a href="https://www.facebook.com/virginiamedia" title="Facebook" class="facebook" target="_blank"> <i class="fa fa-facebook" aria-hidden="true"></i> </a> <a href="https://twitter.com/virginiamedia" title="Twitter" class="twitter" target="_blank"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> <a href="https://www.instagram.com/virginia_media/" title="Instagram" class="instagram" target="_blank"> <i class="fa fa-instagram" aria-hidden="true"></i> </a> <a href="https://www.youtube.com/channel/UC7vYW_4Ar8gKk46Qk4izbmA" title="Youtube" class="youtube" target="_blank"> <i class="fa fa-youtube" aria-hidden="true"></i> </a> </div> <div id="copyright"> <p>© Virginia Media 2025. All Rights Reserved. <a href="https://www.tribpub.com/central-terms-of-service/">Terms of Service</a> | <a href="https://www.tribpub.com/privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a></p> </div> </div> </section> <div id="pum-1160" class="pum pum-overlay pum-theme-332 pum-theme-default-theme popmake-overlay click_open" data-popmake="{"id":1160,"slug":"our-team","theme_id":332,"cookies":[],"triggers":[{"type":"click_open","settings":{"extra_selectors":""}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center top","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"0","position_right":"0","position_fixed":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}" role="dialog" aria-modal="false" aria-labelledby="pum_popup_title_1160"> <div id="popmake-1160" class="pum-container popmake theme-332 pum-responsive pum-responsive-medium responsive size-medium"> <div id="pum_popup_title_1160" class="pum-title popmake-title"> Our Team </div> <div class="pum-content popmake-content" tabindex="0"> </div> <button type="button" class="pum-close popmake-close" aria-label="Close"> CLOSE </button> </div> </div>   <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-57T52FH" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true"></iframe></noscript> <link rel='stylesheet' id='e-animations-css' href='https://www.virginiamedia.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=3.18.3' type='text/css' media='all' /> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/addons/animations/js/jquery.inview.min.js" id="jquery-inview-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/slick.min.js?ver=6.7.1" id="ifw-slick-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/addons/animations/js/slick-animation.min.js" id="jquery-slick-animation-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/addons/animations/js/animate.js" id="ifw-animate-js"></script> <script type="text/javascript" id="leadin-script-loader-js-js-extra"> /* <![CDATA[ */ var leadin_wordpress = {"userRole":"visitor","pageType":"page","leadinPluginVersion":"10.2.17"}; /* ]]> */ </script> <script type="text/javascript" src="https://js.hs-scripts.com/5721755.js?integration=WordPress&ver=10.2.17" id="leadin-script-loader-js-js"></script> <script type="text/javascript" id="eae-main-js-extra"> /* <![CDATA[ */ var eae = {"ajaxurl":"https:\/\/www.virginiamedia.com\/wp-admin\/admin-ajax.php","current_url":"aHR0cHM6Ly93d3cudmlyZ2luaWFtZWRpYS5jb20vY3Jhbml1bXRhcC8="}; var eae_editor = {"plugin_url":"https:\/\/www.virginiamedia.com\/wp-content\/plugins\/addon-elements-for-elementor-page-builder\/"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/js/eae.min.js?ver=1.12.11" id="eae-main-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/build/index.min.js?ver=1.12.11" id="eae-index-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/elementor/assets/lib/font-awesome/js/v4-shims.min.js?ver=1.0" id="font-awesome-4-shim-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/js/animated-main.min.js?ver=1.0" id="animated-main-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/js/particles.min.js?ver=2.0.0" id="eae-particles-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/lib/magnific.min.js?ver=1.1.0" id="wts-magnific-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/addon-elements-for-elementor-page-builder/assets/lib/vegas/vegas.min.js?ver=2.4.0" id="vegas-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-form-move-tracker.js?ver=1.19.1" id="gtm4wp-form-move-tracker-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/jquery.heightEQ.min.js?ver=6.7.1" id="ifw-height-eq-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/jquery.fancybox.pack.js?ver=6.7.1" id="ifw-fancybox-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/jquery.fancybox-media.js?ver=6.7.1" id="ifw-fancybox-media-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/jquery.loading.js?ver=6.7.1" id="ifw-loading-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/masonry.min.js?ver=6.7.1" id="ifw-masonry-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/jquery.stickify.js?ver=6.7.1" id="ifw-stickify-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/jquery.tabs.js?ver=6.7.1" id="ifw-tabs-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/page-slider.js?ver=6.7.1" id="ifw-page-slider-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-tronc/library/js/global.js?ver=6.7.1" id="ifw-global-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/themes/idea-framework/library/js/jquery.jqoordion.js?ver=6.7.1" id="ifw-jqoordion-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script> <script type="text/javascript" id="popup-maker-site-js-extra"> /* <![CDATA[ */ var pum_vars = {"version":"1.18.2","pm_dir_url":"https:\/\/www.virginiamedia.com\/wp-content\/plugins\/popup-maker\/","ajaxurl":"https:\/\/www.virginiamedia.com\/wp-admin\/admin-ajax.php","restapi":"https:\/\/www.virginiamedia.com\/wp-json\/pum\/v1","rest_nonce":null,"default_theme":"332","debug_mode":"","disable_tracking":"","home_url":"\/","message_position":"top","core_sub_forms_enabled":"1","popups":[],"cookie_domain":"","analytics_route":"analytics","analytics_api":"https:\/\/www.virginiamedia.com\/wp-json\/pum\/v1"}; var pum_sub_vars = {"ajaxurl":"https:\/\/www.virginiamedia.com\/wp-admin\/admin-ajax.php","message_position":"top"}; var pum_popups = {"pum-1160":{"triggers":[{"type":"click_open","settings":{"extra_selectors":""}}],"cookies":[],"disable_on_mobile":false,"disable_on_tablet":false,"atc_promotion":null,"explain":null,"type_section":null,"theme_id":"332","size":"medium","responsive_min_width":"0%","responsive_max_width":"100%","custom_width":"640px","custom_height_auto":false,"custom_height":"380px","scrollable_content":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","open_sound":"none","custom_sound":"","location":"center top","position_top":"100","position_bottom":"0","position_left":"0","position_right":"0","position_from_trigger":false,"position_fixed":false,"overlay_disabled":false,"stackable":false,"disable_reposition":false,"zindex":"1999999999","close_button_delay":"0","fi_promotion":null,"close_on_form_submission":false,"close_on_form_submission_delay":0,"close_on_overlay_click":false,"close_on_esc_press":false,"close_on_f4_press":false,"disable_form_reopen":false,"disable_accessibility":false,"theme_slug":"default-theme","id":1160,"slug":"our-team"}}; /* ]]> */ </script> <script type="text/javascript" src="//www.virginiamedia.com/wp-content/uploads/sites/5/pum/pum-site-scripts-5.js?defer&generated=1695720111&ver=1.18.2" id="popup-maker-site-js"></script> <script type="text/javascript" id="eael-general-js-extra"> /* <![CDATA[ */ var localize = {"ajaxurl":"https:\/\/www.virginiamedia.com\/wp-admin\/admin-ajax.php","nonce":"1d7bed6454","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/www.virginiamedia.com\/craniumtap\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=5.9.3" id="eael-general-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.18.3" id="elementor-webpack-runtime-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.18.3" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js?ver=4.0.2" id="elementor-waypoints-js"></script> <script type="text/javascript" id="elementor-frontend-js-before"> /* <![CDATA[ */ var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}},"version":"3.18.3","is_static":false,"experimentalFeatures":{"e_dom_optimization":true,"e_optimized_assets_loading":true,"additional_custom_breakpoints":true,"block_editor_assets_optimize":true,"landing-pages":true,"e_image_loading_optimization":true,"e_global_styleguide":true},"urls":{"assets":"https:\/\/www.virginiamedia.com\/wp-content\/plugins\/elementor\/assets\/"},"swiperClass":"swiper-container","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":3072,"title":"Virginia%20Media%20Research%3A%20CraniumTap%20-%20Virginia%20Media","excerpt":"","featuredImage":false}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.virginiamedia.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.18.3" id="elementor-frontend-js"></script> </body> </html>