Software de marketing de Salesforce Marketing Cloud

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","link":{"typeOptions":{"kind":"standard"},"variant":"text","label":"Solicite una llamada","url":"https://www.salesforce.com/es/form/contact/marketingcloud_contactme/?d=pb","target":"_blank","ariaLabel":"Solicite una llamada: Hable con un experto."},"kind":"card_contactus","id":"1679672709319_hhx"},{"icon":{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg"},"headline":"Manténgase al día.","description":"Reciba directamente en su bandeja de entrada las últimas investigaciones, información del sector y novedades sobre productos.","link":{"label":"Suscribirse a la newsletter","variant":"text","url":"https://www.salesforce.com/form/other/role-based-newsletter/?marketing=true&d=pb","target":"_blank","ariaLabel":"Suscribirse a la newsletter y manténgase al día."},"kind":"card_contactus","id":"1679672709324_g6f"}],"path":"/marketing","urlLoc":"es","curHref":"/es/marketing/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"es-es"},{"id":"1685660859507_zth","name":"sf/faq","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"CONTENIDO","headline":"Preguntas frecuentes sobre marketing."},"tab_items":[{"label":"¿Por qué Salesforce para marketing?","kind":"card_faq-category","id":"1685660859617_936","content":[{"kind":"accordion_group","id":"1731360774917_n9g","accordions":[{"headline":"¿Qué es Marketing Cloud?","description":"<p>Marketing Cloud es una plataforma de marketing digital en la nube basada en IA que forma parte del ecosistema de Customer 360 de Salesforce. Los especialistas en marketing pueden segmentar su audiencia, enviar mensajes personalizados, hacer un seguimiento del rendimiento de sus campañas, interactuar con candidatos y cuentas, y optimizar las estrategias en función de información práctica en tiempo real. Ayuda a hacer que cada momento cuente para impulsar la fidelidad de los clientes y mejorar los resultados de marketing.</p>\n","kind":"card_faq-qna","id":"1685660859682_sqq"},{"headline":"¿Qué ofrece Marketing Cloud?","description":"<p>Marketing Cloud le ayuda a hacer que cada momento cuenta gracias a la IA, los datos y el CRM. Marketing Cloud ofrece una gama conectada de herramientas integradas de forma nativa en el CRM Nº 1 para unificar y activar datos propios de clientes; gestionar y automatizar campañas de marketing a través de varios canales, como correo electrónico, anuncios, móvil y web; ofrecer personalización en tiempo real; conectar la generación de oportunidades y el marketing basado en cuentas (ABM); y automatizar la información sobre el rendimiento y el gasto para maximizar un crecimiento eficiente.</p>\n","kind":"card_faq-qna","id":"1714516701226_wlk"},{"headline":"¿Cuáles son los componentes de Marketing Cloud?","description":"<p>Marketing Cloud está formado por cinco áreas principales para los especialistas en marketing. Cada componente se centra en aspectos específicos del marketing digital y forman conjuntamente una gama de herramientas para gestionar y optimizar la estrategia de marketing. Los productos principales de Marketing Cloud son: Data Cloud for Marketing (plataforma de datos de clientes), Personalization (próximas acciones recomendadas en tiempo real), Engagement (correo electrónico, móvil, publicidad, experiencias y gestión de fidelidad), Account Engagement (coordinación de marketing y ventas, generación de candidatos y ABM), e Intelligence (información práctica sobre el rendimiento, análisis e informes).</p>\n","kind":"card_faq-qna","id":"1714516824520_mkc"}]}]},{"label":"¿Por qué necesito software de marketing?","kind":"card_faq-category","id":"1687217921871_abe","content":[{"kind":"accordion_group","id":"1720091579_wm","accordions":[{"headline":"¿Qué es el software de marketing?","description":"<p>El software de marketing es una gama de herramientas y capacidades para ayudar a las empresas a gestionar y optimizar su estrategia de marketing a través de varios canales. Marketing Cloud permite a las empresas crear, automatizar y personalizar campañas de marketing mediante correo electrónico, redes sociales, mensajería móvil, publicidad y canales web. Ofrece funciones como perfiles de clientes unificados, segmentación rápida de la audiencia, creación de contenido, gestión de campañas, análisis y mapas del recorrido del cliente. El software se integra con Salesforce CRM mediante Data Cloud para permitir la sincronización de datos nativos y una vista unificada de las interacciones del cliente. Marketing Cloud capacita a las empresas con las herramientas que necesitan para interactuar de forma efectiva con los clientes, ofrecer experiencias personalizadas y mejorar los resultados de marketing.</p>\n","kind":"card_faq-qna","id":"1687217937507_k2y"},{"headline":"¿Cuáles son las ventajas del software de marketing?","description":"<p>El software de marketing ofrece varias ventajas a las empresas, como la automatización de tareas, una mejora de la productividad, experiencias del cliente personalizadas, una interacción mejorada, información práctica basada en datos, una colaboración optimizada, capacidad de ampliación para adaptarse al crecimiento e integración con otros sistemas. Automatiza tareas repetitivas, que permiten a los especialistas en marketing centrarse en actividades estratégicas, a la vez que fomenta las interacciones personalizadas y los mensajes segmentados. Con el poder de los análisis de datos, las empresas pueden ganar información valiosa para optimizar sus estrategias de marketing y medir el ROI. El software facilita la colaboración entre equipos, puede ampliarse según las necesidades empresariales y se integra con otros sistemas para abordar el marketing de una manera integral. En general, el software de marketing capacita a las empresas para optimizar las operaciones, interactuar con los clientes de forma efectiva, aprovechar la toma de decisiones basada en datos e impulsar el crecimiento.</p>\n","kind":"card_faq-qna","id":"1687217944547_g0k"},{"headline":"¿Mi empresa necesita software de marketing?","description":"<p>Si lleva a cabo campañas de marketing a través de varios canales, el software de marketing puede ser una gran ayuda para su empresa mediante la automatización, la personalización y la toma de decisiones basada en datos. El software de marketing optimiza los procesos, mejora la productividad, permite crear experiencias de cliente personalizadas y ofrece información práctica valiosa para optimizar las estrategias de marketing. Ayuda a las empresas a seguir siendo competitivas en la era digital actual y a crecer de una forma más eficiente. Evalúe sus necesidades, recursos y objetivos de marketing para determinar qué software de marketing le resultará más útil en función de sus objetivos empresariales.</p>\n","kind":"card_faq-qna","id":"1687217954615_173y"},{"headline":"¿Cómo elijo el software de marketing adecuado?","description":"<p>Para elegir el software de marketing adecuado hay que tener en cuenta varios factores. Primero, identifique sus necesidades y objetivos de marketing específicos. Evalúe las funciones y capacidades de las distintas opciones de software para garantizar que se adaptan a sus requisitos. Tenga en cuenta factores como la facilidad de uso, la capacidad de ampliación, la integración con los sistemas existentes y la asistencia al cliente. Aproveche las demostraciones para evaluar su facilidad de uso. Lea reseñas, busque recomendaciones y tenga en cuenta la reputación y el historial del proveedor de software. Preste atención a la seguridad de los datos, la privacidad y el cumplimiento normativo. Por último, evalúe el coste y la propuesta de valor para garantizar que el software se adapta a su presupuesto y ofrece un buen retorno de la inversión. Al evaluar los distintos factores con cuidado, puede elegir el software de marketing que mejor se adapta a sus necesidades empresariales.</p>\n","kind":"card_faq-qna","id":"1687217960008_qri"}]}]}],"path":"/marketing","urlLoc":"es","curHref":"/es/marketing/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"es-es"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=es search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/es-es/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/es-es/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1689007991624_vtv" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1689007991624_vtv" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article data-module-id="1689007991624_vtv" data-module-name="Presentamos la edición Growth de Marketing Cloud. 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Personalice las ofertas a través de cualquier canal mediante la IA. 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214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1680117528404_qo8" data-blade-position="3" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="1680117528404_qo8" class="relative logogrid--blade" > <div class="container noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Las principales marcas que activan los datos y la IA con Salesforce para mejorar las relaciones con los clientes. </h2> <div class="blade__description pbc-g-text-body-1-2"> <p> </p> </div> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--5 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1687812987165_1dtm" data-module-track-impressions="" data-module-name="Logotipo de General Mills" data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" class="card__logomark__link" target="_blank" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/general-mills.jpg?w=320" class="card__logomark__image" alt="Logotipo de General Mills" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/general-mills.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/general-mills.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--2 logo-block--card_logomark" data-module-id="1680117528333_ukd" data-module-track-impressions="" data-module-name="Logotipo de Fórmula 1" data-module-position="2" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/resources/customer-stories/formula1-personalized-content-fan-engagement/" class="card__logomark__link" target="_blank" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/formula-one.jpg?w=320" class="card__logomark__image" alt="Logotipo de Fórmula 1" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/formula-one.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/formula-one.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--3 logo-block--card_logomark" data-module-id="1680117528367_7e1" data-module-track-impressions="" data-module-name="Logotipo de Humana" data-module-position="3" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/resources/customer-stories/humana-data-building-patient-trust/" class="card__logomark__link" target="_blank" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/humana.jpg?w=320" class="card__logomark__image" alt="Logotipo de Humana" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/humana.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/humana.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--4 logo-block--card_logomark" data-module-id="1686688791083_18q6" data-module-track-impressions="" data-module-name="Logotipo de Esquire Bank" data-module-position="4" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/news/press-releases/2023/05/03/esquire-bank-salesforce/" class="card__logomark__link" target="_blank" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/esquire-bank.jpg?w=320" class="card__logomark__image" alt="Logotipo de Esquire Bank" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/esquire-bank.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/esquire-bank.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--5 logo-block--card_logomark" data-module-id="1701207710205_ok9" data-module-track-impressions="" data-module-name="Logotipo de William-Sonoma" data-module-position="5" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/" class="card__logomark__link" target="_self" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?w=320" class="card__logomark__image" alt="Logotipo de William-Sonoma" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(234, 245, 254) 100%);"></div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/logo-marketing-category-logo-background.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/logo-marketing-category-logo-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/logo-marketing-category-logo-background.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/logo-marketing-category-logo-background.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/logo-marketing-category-logo-background.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/logo-marketing-category-logo-background.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/logo-marketing-category-logo-background.jpg?resize=2048,640 2048w" width="100%"/> </div> <svg class="background__contour background__contour--overlap" viewBox="0 0 1440 98" fill="none"> <path d="M0 99C222.344 35.8084 466.507 0 720 0C974.953 0 1216.61 35.1147 1440 99H0Z" fill="white"/> </svg> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1687206790613_acl" data-blade-position="4" data-blade-name="sf/productportfolio" data-blade-variant="productportfolio" data-blade-source="www" data-blade-type="blade"> <section id="1687206790613_acl" class="relative productportfolio--blade layout-- productportfolio--product_category_group" > <div class="container background__present"> <div class="grid grid_main productportfolio productportfolio__ productportfolio__gridThree"> <header class="productportfolio__blade-heading text--center"> <h2 class="headline" style=" "> Descubra por qué Marketing Cloud es la principal plataforma de marketing. </h2> </header> <div class="select section--category-select"> <select id="1687206790613_acl-category-select" name="1687206790613_acl-category-select" autocomplete="off" aria-label="Select product category" data-module-id="1687206790613_acl-category-select" data-module-name="" data-module-position="0" data-module-type="dropdown" data-module-track-impressions="true" data-module-track-clicks="true" data-id=""> <option value="1687206790754_y6c" data-link-text="Datos útiles" data-link-type="dropdown" data-link-elementType="text">Datos útiles</option> <option value="1687206875623_2x9" data-link-text="Personalización ampliable" data-link-type="dropdown" data-link-elementType="text">Personalización ampliable</option> <option value="1687207129370_kk1" data-link-text="Marketing conectado " data-link-type="dropdown" data-link-elementType="text">Marketing conectado </option> </select> </div> <div class="multiple--category cards section--secondary"> <div class="product_category--container"> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687206790754_y6c" data-module-id="1687206790754_y6c" data-module-type="card_product-category" data-module-position="1" data-module-name="Datos útiles"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Datos útiles</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687206790754_y6c" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1687206904696_8a1" aria-label="slide 1 of 2" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Customer Data Platform" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/marketing/data/" data-link-text="Customer Data Platform" data-link-url="https://www.salesforce.com/es/marketing/data/" data-link-type="header" target=""> Customer Data Platform </a> </h3> <div class="card__description"> <p>Libere todo el potencial de los datos de sus clientes para personalizar cada momento.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/marketing/data/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre Customer Data Platform" href="https://www.salesforce.com/es/marketing/data/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1687206912270_1be5" aria-label="slide 2 of 2" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Análisis de marketing" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/marketing/intelligence/" data-link-text="Análisis de marketing" data-link-url="https://www.salesforce.com/es/marketing/intelligence/" data-link-type="header" target=""> Análisis de marketing </a> </h3> <div class="card__description"> <p>Optimice las campañas y el gasto unificando los datos de rendimiento en materia de marketing e información práctica basada en IA.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/marketing/intelligence/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre los análisis de marketing" href="https://www.salesforce.com/es/marketing/intelligence/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687206875623_2x9" data-module-id="1687206875623_2x9" data-module-type="card_product-category" data-module-position="4" data-module-name="Personalización ampliable"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Personalización ampliable</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687206875623_2x9" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1687206960686_11s2" aria-label="slide 1 of 3" role="group" data-module-position="5" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/marketing/engagement/" data-link-text="Marketing Cloud Engagement" data-link-url="https://www.salesforce.com/es/marketing/engagement/" data-link-type="header" target=""> Marketing Cloud Engagement </a> </h3> <div class="card__description"> <p>Aumente el índice de conversión con interacciones relevantes mediante correo electrónico, móvil, anuncios y web.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/marketing/engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre Marketing Cloud Engagement." href="https://www.salesforce.com/es/marketing/engagement/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1696972638057_fgs" aria-label="slide 2 of 3" role="group" data-module-position="6" data-module-type="card_productaddon" data-module-name="Marketing AI" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/marketing/ai/" data-link-text="Marketing AI" data-link-url="https://www.salesforce.com/es/marketing/ai/" data-link-type="header" target=""> Marketing AI </a> </h3> <div class="card__description"> <p>Tome decisiones más inteligentes con más rapidez gracias a la inteligencia integrada en la plataforma.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/marketing/ai/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre la IA en Marketing" href="https://www.salesforce.com/es/marketing/ai/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1696972645372_1e7b" aria-label="slide 3 of 3" role="group" data-module-position="7" data-module-type="card_productaddon" data-module-name="Personalization" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/marketing/personalization/" data-link-text="Personalization" data-link-url="https://www.salesforce.com/es/marketing/personalization/" data-link-type="header" target=""> Personalization </a> </h3> <div class="card__description"> <p>Utilice datos fiables del cliente y la IA para mejorar la personalización en todos los canales propios.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/marketing/personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre Personalization" href="https://www.salesforce.com/es/marketing/personalization/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687207129370_kk1" data-module-id="1687207129370_kk1" data-module-type="card_product-category" data-module-position="8" data-module-name="Marketing conectado "> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Marketing conectado </h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687207129370_kk1" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1687207364882_193m" aria-label="slide 1 of 3" role="group" data-module-position="9" data-module-type="card_productaddon" data-module-name="Automatización de marketing B2B" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/marketing/b2b-automation/" data-link-text="Automatización de marketing B2B" data-link-url="https://www.salesforce.com/es/marketing/b2b-automation/" data-link-type="header" target=""> Automatización de marketing B2B </a> </h3> <div class="card__description"> <p>Crezca con eficiencia coordinando el marketing y las ventas en cada cuenta.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/marketing/b2b-automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre la automatización de marketing." href="https://www.salesforce.com/es/marketing/b2b-automation/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1687207381408_14qm" aria-label="slide 2 of 3" role="group" data-module-position="10" data-module-type="card_productaddon" data-module-name="Fidelidad del cliente" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/marketing/loyalty-management/" data-link-text="Fidelidad del cliente" data-link-url="https://www.salesforce.com/es/marketing/loyalty-management/" data-link-type="header" target=""> Fidelidad del cliente </a> </h3> <div class="card__description"> <p>Mejore las relaciones coordinando el marketing y la fidelidad para crear experiencias de cliente VIP.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/marketing/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre la fidelidad del cliente" href="https://www.salesforce.com/es/marketing/loyalty-management/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1708360750804_r9e" aria-label="slide 3 of 3" role="group" data-module-position="11" data-module-type="card_productaddon" data-module-name="Marketing para pequeñas empresas" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/small-business/marketing/" data-link-text="Marketing para pequeñas empresas" data-link-url="https://www.salesforce.com/es/small-business/marketing/" data-link-type="header" target=""> Marketing para pequeñas empresas </a> </h3> <div class="card__description"> <p>Haga grandes cosas para su pequeña empresa con la automatización de marketing del CRM con IA líder a nivel global.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/small-business/marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información sobre la edición Growth de Marketing Cloud" href="https://www.salesforce.com/es/small-business/marketing/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=2048,640 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1708534181275_1q3" data-blade-position="5" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1708534181275_1q3" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1708534181275_1q3" data-module-name="Gartner otorga a Salesforce la categoría de líder en plataformas de datos de clientes. Descubra por qué." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?w=1024" class="image__asset" alt="Gráfico que muestra un ejemplo de datos de Gartner" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=1536,1536 1536w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> Gartner otorga a Salesforce la categoría de líder en plataformas de datos de clientes. Descubra por qué. </h2> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Lea el informe" data-link-url="https://www.salesforce.com/es/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Lea el informe: Gartner" href="https://www.salesforce.com/es/form/marketing/gartner-cdp-magic-quadrant/?d=pb" target="_blank" rel="noopener" > Lea el informe </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1680901501416_woa" data-blade-position="6" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1680901501416_woa" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1680901501416_woa" data-module-name="Gartner nombró a Salesforce como líder en el informe Magic Quadrant™ for Multichannel Marketing Hubs de 2023." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/category-marketing-forrester-promo.jpg?w=1024" class="image__asset" alt="Astro con un gráfico de Gartner atrás" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/category-marketing-forrester-promo.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/category-marketing-forrester-promo.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/category-marketing-forrester-promo.jpg?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> Gartner nombró a Salesforce como líder en el informe Magic Quadrant™ for Multichannel Marketing Hubs de 2023. </h2> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Lea el informe" data-link-url="https://www.salesforce.com/es/form/marketing/gartner-mq-report-2023/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Lea el informe The Forrester Wave™ Cross-Channel Marketing Hubs del primer trimestre de 2023. " href="https://www.salesforce.com/es/form/marketing/gartner-mq-report-2023/?d=pb" target="_blank" rel="noopener" > Lea el informe </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1696032957940_9pk" data-blade-position="7" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1696032957940_9pk" class="relative nup--blade layout--3 nup--card_statistic" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main nup nup__3 nup__gridThree"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Esto es lo que diferencia a Marketing Cloud. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1696032976781_16xe" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 28 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> de crecimiento del ROI </div> <div class="card__description text--center card__stat-no-cta">Salesforce impulsa el ROI en marketing una media del 28% tras su implementación.</div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1696357884870_l1m" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 27 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> de aumento del valor </div> <div class="card__description text--center card__stat-no-cta">Los especialistas en marketing obtienen un aumento del 27% en el valor vitalicio de los clientes.</div> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1696357416964_133e" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 31 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> de aumento de la interacción </div> <div class="card__description text--center card__stat-no-cta">Marketing Cloud ayuda a las empresas a mejorar la interacción con los clientes en una media del 31%.</div> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="1696294513013_e7u" data-blade-position="8" data-blade-name="sf/footnote" data-blade-variant="footnote" data-blade-source="www" data-blade-type="blade"> <section id="1696294513013_e7u" class="relative footnote--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main footnote--center"> <div class="footnote__text "> <p>Métricas globales sobre el éxito de los clientes de Salesforce.</p> </div> </article> </div> </section> </div><div data-blade-id="1686943154912_1bq7" data-blade-position="9" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1686943154912_1bq7" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1686943154912_1bq7" data-module-name="Rentabilice al máximo su inversión" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/success-ecosystem-min.png?w=1024" class="image__asset" alt="Dos profesionales de ventas sonriendo." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/success-ecosystem-min.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/success-ecosystem-min.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/success-ecosystem-min.png?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Rentabilice al máximo su inversión </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Con nuestro servicio de asistencia, asesoramiento profesional y recursos de nuestra red de socios de confianza, logrará aprovechar todo el potencial de Salesforce en la era de la inteligencia artificial.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/services/overview/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Más información: Service" href="https://www.salesforce.com/es/services/overview/" target="_blank" rel="noopener" > Más información <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1681842879287_7pr" data-blade-position="10" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1681842879287_7pr" class="relative oneup--blade oneup--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1681842879287_7pr" data-module-name="Manténgase al día en todo lo relacionado con el marketing." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?w=1024" class="image__asset" alt="Astro de pie con las manos estiradas frente al boletín de Marketing Cloud." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?resize=1024,577 1024w" height="577" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Manténgase al día en todo lo relacionado con el marketing. </h2> <div class="blade__description"> <p>Suscríbase a nuestro boletín informativo mensual para recibir las últimas investigaciones, información del sector y noticias sobre productos directamente en su bandeja de entrada.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Suscríbase ahora" data-link-url="https://www.salesforce.com/form/other/role-based-newsletter/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Suscríbase ya para recibir el boletín informativo sobre marketing. " href="https://www.salesforce.com/form/other/role-based-newsletter/?d=pb" target="_blank" rel="noopener" > Suscríbase ahora </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1686943479672_am4" data-blade-position="11" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1686943479672_am4" class="relative nup--blade layout--2 nup--card_quote" > <div class="container background__present"> <div class="grid grid_main nup nup__2 nup__gridTwo no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1686943618938_xs7" data-module-name="Doug Martin" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?w=1024" class="card__image" alt="Doug Martin, director de marca y crecimiento disruptivo, General Mills" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--es" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-text="La IA, los datos y el CRM son la forma de cumplir la promesa de hablar directamente a los consumidores con lo que más les importa." data-link-url="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="header" target="_self"> La IA, los datos y el CRM son la forma de cumplir la promesa de hablar directamente a los consumidores con lo que más les importa. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Doug Martin </div> <div class="role_company"> Director de marca y crecimiento disruptivo, General Mills </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Leer la historia" data-link-url="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Leer la historia: General Mills" href="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" target="_self" rel="noopener" > Leer la historia </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1701453359836_15gq" data-module-name="Peter Burns" data-module-position="2" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="image" target=""> <img loading="lazy" src="https://wp.sfdcdigital.com/es-es/wp-content/uploads/sites/22/2023/12/peter-burns-heathrow.jpg?w=1024" class="card__image" alt="Peter Burns, Director de Marketing y Medios Digitales, Heathrow" sizes="100vw" srcset="https://wp.sfdcdigital.com/es-es/wp-content/uploads/sites/22/2023/12/peter-burns-heathrow.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/es-es/wp-content/uploads/sites/22/2023/12/peter-burns-heathrow.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/es-es/wp-content/uploads/sites/22/2023/12/peter-burns-heathrow.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/es-es/wp-content/uploads/sites/22/2023/12/peter-burns-heathrow.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/es-es/wp-content/uploads/sites/22/2023/12/peter-burns-heathrow.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--es" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-text="Salesforce nos permite ofrecer experiencias personalizadas para satisfacer las necesidades de cada uno de los pasajeros (aunque sean 70 millones y cada uno tenga las suyas)." data-link-url="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="header" target=""> Salesforce nos permite ofrecer experiencias personalizadas para satisfacer las necesidades de cada uno de los pasajeros (aunque sean 70 millones y cada uno tenga las suyas). </a> </h3> <div class="tagline_wrapper"> <div class="name"> Peter Burns </div> <div class="role_company"> Director de Marketing y Medios Digitales, Heathrow </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Leer la historia" data-link-url="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Leer la historia: Heathrow" href="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" > Leer la historia </a> </pbc-button> </div> </div> </div> </div> </article> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=300,91 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=768,234 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=1024,312 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=1536,468 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=2048,624 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1668667220025_8dd" data-blade-position="12" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1668667220025_8dd" class="relative nup--blade nup--link_below layout--4 nup--card_resource" > <div class="container container--min-spacing-top background__present"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Descubra las últimas tendencias, novedades y debates en el ámbito del marketing. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1668667220231_seq" data-module-name="Descubra el ahorro de costes y los beneficios empresariales al utilizar Marketing Cloud." data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/es/form/marketing/forrester-tei-study/?d=pb" tabindex="-1" aria-label="Descubra el ahorro de costes y los beneficios empresariales al utilizar Marketing Cloud." data-link-url="https://www.salesforce.com/es/form/marketing/forrester-tei-study/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/forrester-ems.jpg?w=1024" class="card__image" alt="Logotipo de Forrester" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/forrester-ems.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/forrester-ems.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/forrester-ems.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/forrester-ems.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/forrester-ems.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Informe</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/es/form/marketing/forrester-tei-study/?d=pb" data-link-text="Descubra el ahorro de costes y los beneficios empresariales al utilizar Marketing Cloud." data-link-url="https://www.salesforce.com/es/form/marketing/forrester-tei-study/?d=pb" data-link-type="header" target="_blank"> Descubra el ahorro de costes y los beneficios empresariales al utilizar Marketing Cloud. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Lea el informe" data-link-url="https://www.salesforce.com/es/form/marketing/forrester-tei-study/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Lea el informe: Descubra el ahorro de costes y los beneficios empresariales al utilizar Marketing Cloud." href="https://www.salesforce.com/es/form/marketing/forrester-tei-study/?d=pb" target="_blank" rel="noopener" > Lea el informe </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1668667491762_lzs" data-module-name="Descubra las tendencias y desafíos actuales a las que se enfrentan los especialistas en marketing." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/es/resources/research-reports/state-of-marketing/" tabindex="-1" aria-label="Descubra las tendencias y desafíos actuales a las que se enfrentan los especialistas en marketing." data-link-url="https://www.salesforce.com/es/resources/research-reports/state-of-marketing/" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/8th-state-of-marketing-resource-article.jpg?w=1024" class="card__image" alt="Obtenga información sobre cambios en las tendencias, prioridades y desafíos que definen la profesión." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/8th-state-of-marketing-resource-article.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/8th-state-of-marketing-resource-article.jpg?resize=300,169 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</a> </pbc-button> </div> </div> </div> </article> <article class="card card__4 card__wrapper " data-module-track-impressions="" data-module-id="1670625781948_gt3" data-module-name="Explore 5 experiencias del cliente interactivas que impulsan la fidelidad y el ROI." data-module-position="4" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/es/form/marketing/interactive-customer-journey-map/?d=pb" tabindex="-1" aria-label="Explore 5 experiencias del cliente interactivas que impulsan la fidelidad y el ROI." data-link-url="https://www.salesforce.com/es/form/marketing/interactive-customer-journey-map/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/interactive-customer-journey-map.jpg?w=1024" class="card__image" alt="Explore 5 experiencias del cliente interactivas que impulsan la fidelidad y el ROI." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/interactive-customer-journey-map.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/interactive-customer-journey-map.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/interactive-customer-journey-map.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/interactive-customer-journey-map.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/interactive-customer-journey-map.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Guía</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/es/form/marketing/interactive-customer-journey-map/?d=pb" data-link-text="Explore 5 experiencias del cliente interactivas que impulsan la fidelidad y el ROI." data-link-url="https://www.salesforce.com/es/form/marketing/interactive-customer-journey-map/?d=pb" data-link-type="header" target="_blank"> Explore 5 experiencias del cliente interactivas que impulsan la fidelidad y el ROI. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Obtenga la guía" data-link-url="https://www.salesforce.com/es/form/marketing/interactive-customer-journey-map/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Iniciar el recorrido por el mapa del recorrido del cliente. " href="https://www.salesforce.com/es/form/marketing/interactive-customer-journey-map/?d=pb" target="_blank" rel="noopener" > Obtenga la guía </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Descubra las últimas tendencias, novedades y debates en el ámbito del marketing." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Ver todos los recursos" data-link-url="/es/resources/marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Ver todos los recursos: Marketing Cloud" href="/es/resources/marketing/" > Ver todos los recursos </a> </pbc-button> </div> </div> </div> </div> </section> </div><div data-blade-id="1679672709340_17ip" data-blade-position="13" data-blade-name="sf/contactus" data-blade-variant="contactus" data-blade-source="www" data-blade-type="blade"> <section id="1679672709340_17ip" class="relative contactus--blade contactus--link_below layout--2 contactus--card_contactus" > <div class="container background__present"> <div class="grid grid_main contactus contactus__2 contactus__gridTwo"> <header class="contactus__blade-heading text--center"> <h2 class="headline" style=" "> ¿Todo listo para dar el siguiente paso? </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper" data-module-id="1679672709319_hhx" data-module-type="card_contactus" data-module-name="Hable con un experto." data-module-position="1" data-module-track-impressions="" > <div class="card--card_contactus pbc-g-elevation-2 flex border-rad-16"> <div class="card__image__wrapper"> <div class="card__icon__wrapper"> <img class="card__brand__image" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg" loading="lazy" aria-hidden="true" aria-label="" /> </div> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6" style=" "> Hable con un experto. </h3> <div class="card__description pbc-g-text-body-2 mobile-mb-20 mb-32 mt-8"> Denos más información para que la persona adecuada pueda contactar con usted lo antes posible. </div> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Solicite una llamada" data-link-url="https://www.salesforce.com/es/form/contact/marketingcloud_contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Solicite una llamada: Hable con un experto." href="https://www.salesforce.com/es/form/contact/marketingcloud_contactme/?d=pb" target="_blank" rel="noopener" > Solicite una llamada </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1679672709324_g6f" data-module-type="card_contactus" data-module-name="Manténgase al día." data-module-position="2" data-module-track-impressions="" > <div class="card--card_contactus pbc-g-elevation-2 flex border-rad-16"> <div class="card__image__wrapper"> <div class="card__icon__wrapper"> <img class="card__brand__image" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg" loading="lazy" aria-hidden="true" aria-label="" /> </div> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6" style=" "> Manténgase al día. </h3> <div class="card__description pbc-g-text-body-2 mobile-mb-20 mb-32 mt-8"> Reciba directamente en su bandeja de entrada las últimas investigaciones, información del sector y novedades sobre productos. </div> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Suscribirse a la newsletter" data-link-url="https://www.salesforce.com/form/other/role-based-newsletter/?marketing=true&d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Suscribirse a la newsletter y manténgase al día." href="https://www.salesforce.com/form/other/role-based-newsletter/?marketing=true&d=pb" target="_blank" rel="noopener" > Suscribirse a la newsletter </a> </pbc-button> </div> </div> </div> </article> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=300,112 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=768,287 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1024,383 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1536,574 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=2048,765 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1685660859507_zth" data-blade-position="14" data-blade-name="sf/faq" data-blade-variant="faq" data-blade-source="www" data-blade-type="blade"> <section id="1685660859507_zth" class="relative faq--blade" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1685660859507_zth" data-module-name="Preguntas frecuentes sobre marketing." data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Preguntas frecuentes sobre marketing. </h2> </header> <div class="faq--tabs"> <div class="tabs" data-component="tabs" data-localized-more="Más"> <ul class="tablist automatic centered" role="tablist" aria-label="tablist"> <li data-module-id="tab-1-1685660859507_zth" data-module-name="¿Por qué Salesforce para marketing?" data-module-position="1" data-module-type="tab" data-module-track-impressions="false" data-module-track-clicks="true" role="none"> <button data-tab="tab-1-1685660859507_zth" type="button" role="tab" aria-controls="tab-1-1685660859507_zth"> <span>¿Por qué Salesforce para marketing?</span> </button> </li> <li data-module-id="tab-2-1685660859507_zth" data-module-name="¿Por qué necesito software de marketing?" data-module-position="2" data-module-type="tab" data-module-track-impressions="false" data-module-track-clicks="true" role="none"> <button data-tab="tab-2-1685660859507_zth" type="button" role="tab" aria-controls="tab-2-1685660859507_zth"> <span>¿Por qué necesito software de marketing?</span> </button> </li> </ul> <div id="tab-1-1685660859507_zth" role="tabpanel" aria-labelledby="tab-1-1685660859507_zth" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685660859682_sqq" data-module-name="¿Qué es Marketing Cloud?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685660859507_zth-11" class="accordion__trigger" id="accordion1685660859507_zth-11" aria-label="¿Qué es Marketing Cloud?"> <span class="accordion__title relative"> ¿Qué es Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-11" id="rel1685660859507_zth-11"> <div class="accordion__description"> <p>Marketing Cloud es una plataforma de marketing digital en la nube basada en IA que forma parte del ecosistema de Customer 360 de Salesforce. Los especialistas en marketing pueden segmentar su audiencia, enviar mensajes personalizados, hacer un seguimiento del rendimiento de sus campañas, interactuar con candidatos y cuentas, y optimizar las estrategias en función de información práctica en tiempo real. Ayuda a hacer que cada momento cuente para impulsar la fidelidad de los clientes y mejorar los resultados de marketing.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1714516701226_wlk" data-module-name="¿Qué ofrece Marketing Cloud?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-12" class="accordion__trigger" id="accordion1685660859507_zth-12" aria-label="¿Qué ofrece Marketing Cloud?"> <span class="accordion__title relative"> ¿Qué ofrece Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-12" id="rel1685660859507_zth-12"> <div class="accordion__description"> <p>Marketing Cloud le ayuda a hacer que cada momento cuenta gracias a la IA, los datos y el CRM. Marketing Cloud ofrece una gama conectada de herramientas integradas de forma nativa en el CRM Nº 1 para unificar y activar datos propios de clientes; gestionar y automatizar campañas de marketing a través de varios canales, como correo electrónico, anuncios, móvil y web; ofrecer personalización en tiempo real; conectar la generación de oportunidades y el marketing basado en cuentas (ABM); y automatizar la información sobre el rendimiento y el gasto para maximizar un crecimiento eficiente.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1714516824520_mkc" data-module-name="¿Cuáles son los componentes de Marketing Cloud?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-13" class="accordion__trigger" id="accordion1685660859507_zth-13" aria-label="¿Cuáles son los componentes de Marketing Cloud?"> <span class="accordion__title relative"> ¿Cuáles son los componentes de Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-13" id="rel1685660859507_zth-13"> <div class="accordion__description"> <p>Marketing Cloud está formado por cinco áreas principales para los especialistas en marketing. Cada componente se centra en aspectos específicos del marketing digital y forman conjuntamente una gama de herramientas para gestionar y optimizar la estrategia de marketing. Los productos principales de Marketing Cloud son: Data Cloud for Marketing (plataforma de datos de clientes), Personalization (próximas acciones recomendadas en tiempo real), Engagement (correo electrónico, móvil, publicidad, experiencias y gestión de fidelidad), Account Engagement (coordinación de marketing y ventas, generación de candidatos y ABM), e Intelligence (información práctica sobre el rendimiento, análisis e informes).</p> </div> </section> </div> </div> </div> <div id="tab-2-1685660859507_zth" role="tabpanel" aria-labelledby="tab-2-1685660859507_zth" class="hidden" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1687217937507_k2y" data-module-name="¿Qué es el software de marketing?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685660859507_zth-21" class="accordion__trigger" id="accordion1685660859507_zth-21" aria-label="¿Qué es el software de marketing?"> <span class="accordion__title relative"> ¿Qué es el software de marketing? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-21" id="rel1685660859507_zth-21"> <div class="accordion__description"> <p>El software de marketing es una gama de herramientas y capacidades para ayudar a las empresas a gestionar y optimizar su estrategia de marketing a través de varios canales. Marketing Cloud permite a las empresas crear, automatizar y personalizar campañas de marketing mediante correo electrónico, redes sociales, mensajería móvil, publicidad y canales web. Ofrece funciones como perfiles de clientes unificados, segmentación rápida de la audiencia, creación de contenido, gestión de campañas, análisis y mapas del recorrido del cliente. El software se integra con Salesforce CRM mediante Data Cloud para permitir la sincronización de datos nativos y una vista unificada de las interacciones del cliente. Marketing Cloud capacita a las empresas con las herramientas que necesitan para interactuar de forma efectiva con los clientes, ofrecer experiencias personalizadas y mejorar los resultados de marketing.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1687217944547_g0k" data-module-name="¿Cuáles son las ventajas del software de marketing?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-22" class="accordion__trigger" id="accordion1685660859507_zth-22" aria-label="¿Cuáles son las ventajas del software de marketing?"> <span class="accordion__title relative"> ¿Cuáles son las ventajas del software de marketing? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-22" id="rel1685660859507_zth-22"> <div class="accordion__description"> <p>El software de marketing ofrece varias ventajas a las empresas, como la automatización de tareas, una mejora de la productividad, experiencias del cliente personalizadas, una interacción mejorada, información práctica basada en datos, una colaboración optimizada, capacidad de ampliación para adaptarse al crecimiento e integración con otros sistemas. Automatiza tareas repetitivas, que permiten a los especialistas en marketing centrarse en actividades estratégicas, a la vez que fomenta las interacciones personalizadas y los mensajes segmentados. Con el poder de los análisis de datos, las empresas pueden ganar información valiosa para optimizar sus estrategias de marketing y medir el ROI. El software facilita la colaboración entre equipos, puede ampliarse según las necesidades empresariales y se integra con otros sistemas para abordar el marketing de una manera integral. En general, el software de marketing capacita a las empresas para optimizar las operaciones, interactuar con los clientes de forma efectiva, aprovechar la toma de decisiones basada en datos e impulsar el crecimiento.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1687217954615_173y" data-module-name="¿Mi empresa necesita software de marketing?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-23" class="accordion__trigger" id="accordion1685660859507_zth-23" aria-label="¿Mi empresa necesita software de marketing?"> <span class="accordion__title relative"> ¿Mi empresa necesita software de marketing? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-23" id="rel1685660859507_zth-23"> <div class="accordion__description"> <p>Si lleva a cabo campañas de marketing a través de varios canales, el software de marketing puede ser una gran ayuda para su empresa mediante la automatización, la personalización y la toma de decisiones basada en datos. El software de marketing optimiza los procesos, mejora la productividad, permite crear experiencias de cliente personalizadas y ofrece información práctica valiosa para optimizar las estrategias de marketing. Ayuda a las empresas a seguir siendo competitivas en la era digital actual y a crecer de una forma más eficiente. Evalúe sus necesidades, recursos y objetivos de marketing para determinar qué software de marketing le resultará más útil en función de sus objetivos empresariales.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1687217960008_qri" data-module-name="¿Cómo elijo el software de marketing adecuado?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-24" class="accordion__trigger" id="accordion1685660859507_zth-24" aria-label="¿Cómo elijo el software de marketing adecuado?"> <span class="accordion__title relative"> ¿Cómo elijo el software de marketing adecuado? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-24" id="rel1685660859507_zth-24"> <div class="accordion__description"> <p>Para elegir el software de marketing adecuado hay que tener en cuenta varios factores. Primero, identifique sus necesidades y objetivos de marketing específicos. Evalúe las funciones y capacidades de las distintas opciones de software para garantizar que se adaptan a sus requisitos. Tenga en cuenta factores como la facilidad de uso, la capacidad de ampliación, la integración con los sistemas existentes y la asistencia al cliente. Aproveche las demostraciones para evaluar su facilidad de uso. Lea reseñas, busque recomendaciones y tenga en cuenta la reputación y el historial del proveedor de software. Preste atención a la seguridad de los datos, la privacidad y el cumplimiento normativo. Por último, evalúe el coste y la propuesta de valor para garantizar que el software se adapta a su presupuesto y ofrece un buen retorno de la inversión. Al evaluar los distintos factores con cuidado, puede elegir el software de marketing que mejor se adapta a sus necesidades empresariales.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=es origin=https://wp.sfdcdigital.com/es-es/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:34800300229" aria-label="Contáctenos, Llámenos"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/FOteMX9S/ipMOKn0/iMsARzP/Xv/kJ/CW9W/HjFlEQpW/NExX"> <script src="/FOteMX9S/ipMOKn0/iMsARzP/Xv/kJ/CW9W/EjAwQkc4/LgIp" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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