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<!DOCTYPE html><html><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover"/><style>:root{--nextra-primary-hue:212deg;--nextra-primary-saturation:100%;--nextra-navbar-height:64px;--nextra-menu-height:3.75rem;--nextra-banner-height:2.5rem;--nextra-bg:250,250,250;}.dark{--nextra-primary-hue:204deg;--nextra-primary-saturation:100%;--nextra-bg:17,17,17;}</style><title>Tealium - Mixpanel Docs</title><meta property="og:url" content="https://docs.mixpanel.com/docs/tracking-methods/integrations/tealium"/><meta property="og:title" content="Tealium - Mixpanel Docs"/><meta property="og:description" content="Read more about Mixpanel documentation"/><link rel="apple-touch-icon" sizes="180x180" href="https://cdn.mxpnl.com/marketing-site/static/favicons/apple-touch-icon.png"/><link rel="icon" sizes="16x16" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-16x16.png" type="image/png"/><link rel="icon" sizes="32x32" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-32x32.png" type="image/png"/><link rel="mask-icon" href="https://cdn.mxpnl.com/marketing-site/static/favicons/safari-pinned-tab.svg" color="#7856ff"/><meta name="msapplication-TileColor" content="#ffffff"/><meta name="theme-color" content="#ffffff"/><meta name="next-head-count" content="13"/><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"/><script type="text/javascript" id="load-rollbar-script" data-nscript="beforeInteractive"> var _rollbarConfig = { accessToken: 'ded7586aab784bd2917c499af1e0d51f', captureUncaught: true, captureUnhandledRejections: true, enabled: true, ignoredMessages: ['Security Policy Violation'], payload: { environment: 'production', repo: 'docs' } }; // Rollbar Snippet !function(r){var e={};function o(n){if(e[n])return e[n].exports;var t=e[n]={i:n,l:!1,exports:{}};return 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0.447715 0.447715 0 1 0H11Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H11C11.5523 12 12 11.5523 12 11V8H9C8.44772 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M3 3L6.5 6.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M6.5 3.5V6.5H3.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA IN</div></li><li class="open"><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods">Tracking Methods<svg viewBox="0 0 24 24" 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dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/choosing-the-right-method">Choosing the Right Method</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks">SDKs<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm 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contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/javascript">Javascript</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/react-native">React Native</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/android">Android</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ios">iOS (Objective-C)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/swift">iOS (Swift)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/flutter">Flutter</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/unity">Unity</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/python">Python</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/nodejs">Node.js</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ruby">Ruby</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/php">PHP</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/go">Go</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/java">Java</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://github.com/mixpanel/mixpanel-utils" target="_blank" rel="noreferrer">Mixpanel-utils↗</a></li></ul></div></div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/warehouse-connectors">Warehouse Connectors</a></li><li class="open"><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180 *:ltr:_rotate-90 *:rtl:_rotate-[-270deg]"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-100" style="transition-duration:500ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/ad-spend">Ad Spend</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/amazon-s3">Amazon S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/aws-kafka">Amazon Kafka</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/cms-ecommerce">CMS & E-Commerce</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://customer.io/docs/cdp/destinations/connections/mixpanel?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Customer.io ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/freshpaint">Freshpaint</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-cloud-storage">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-pubsub">Google Pubsub</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-sheets">Google Sheets</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-tag-manager">Google Tag Manager</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/launchdarkly">LaunchDarkly</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mparticle">mParticle</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mobile-attribution-tracking">Mobile Attribution Tracking</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/rudderstack">Rudderstack</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://apps.shopify.com/vendo?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Shopify ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/snowplow">Snowplow</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/stripe">Stripe</a></li><li class="_flex _flex-col _gap-1 active"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _bg-primary-100 _font-semibold _text-primary-800 dark:_bg-primary-400/10 dark:_text-primary-600 contrast-more:_border-primary-500 contrast-more:dark:_border-primary-500" href="/docs/tracking-methods/integrations/tealium">Tealium</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management">ID Management<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/identifying-users-simplified">Identifying Users</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/migrating-to-simplified-id-merge-system">Migrating to Simplified ID Merge</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure">Data Structure<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/concepts">Data Model</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/events-and-properties">Events & Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/user-profiles">User Profiles</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/group-analytics">Group Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/lookup-tables">Lookup Tables</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference">Property Reference<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/properties">Types of Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/data-type">Supported Properties Data Type</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/default-properties">Default Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/reserved-properties">Reserved Properties</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration">Migration<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/adobe-analytics">Adobe Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/amplitude">Amplitude</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/google-analytics">Google Analytics</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices">Best Practices<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/bot-traffic">Bot Traffic</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/debugging">Debugging</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/developer-environments">Developer Environments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/geolocation">Geolocation</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/hot-shard-limits">Hot Shard Limits</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/server-side-best-practices">Server-side Best Practices</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/tracking-plan">Tracking Plan</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/traffic-attribution">Traffic Attribution</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1487_63098)"><path d="M2 16L14 16C15.1046 16 16 15.1046 16 14L16 2C16 0.895433 15.1046 1.81341e-06 14 1.69753e-06L2 4.38646e-07C0.895429 3.22768e-07 -7.75506e-07 0.895432 -8.58276e-07 2L-1.75748e-06 14C-1.84025e-06 15.1046 0.895428 16 2 16Z" fill="#B094FF"></path><path d="M3 7L6 4L9 7L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M8 10L8 13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></g><defs><clipPath id="clip0_1487_63098"><rect width="16" height="16" fill="white"></rect></clipPath></defs></svg> ANALYSIS</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports">Reports<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/insights">Insights</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/funnels">Funnels</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/retention">Retention</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/flows">Flows</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps">Apps<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/experiments">Experiments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/impact">Impact</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/signal">Signal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/jql">JQL</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards">Boards<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/templates">Templates</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/boards-on-boards">Boards on Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/public-boards">Public Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/advanced">Advanced</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users">Users<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users/cohorts">Cohorts</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay">Session Replay<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-web">Web</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-ios">iOS (Alpha)</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features">Features<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/alerts">Alerts</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/attribution">Attribution</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/embeds">Embeds</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/chart-customization">Chart Customization</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-events">Custom Events</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-properties">Custom Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/saved-behaviors">Saved Behaviors</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/sessions">Sessions</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/spark">Spark</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/advanced">Advanced</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5 7V4C5 2.34315 6.34315 1 8 1V1C9.65685 1 11 2.34315 11 4V7" stroke="#7856FF" stroke-linejoin="round"></path><path d="M1 7.33325C1 6.22868 1.89543 5.33325 3 5.33325H13C14.1046 5.33325 15 6.22868 15 7.33325V13.9999C15 15.1045 14.1046 15.9999 13 15.9999H3C1.89543 15.9999 1 15.1045 1 13.9999V7.33325Z" fill="#B094FF"></path><path d="M6.58273 12.6098L7.9987 9.77783L9.41468 12.6098C9.5809 12.9422 9.33916 13.3334 8.96746 13.3334H7.02994C6.65825 13.3334 6.4165 12.9422 6.58273 12.6098Z" fill="#7856FF"></path><circle cx="7.99886" cy="9.33333" r="1.33333" fill="#7856FF"></circle></svg> ADMIN</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects">Orgs & Projects<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/organizations">Organizations</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/managing-projects">Managing Projects</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/roles-and-permissions">Roles & Permissions</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance">Data Governance<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/lexicon">Lexicon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-views-and-classification">Data Views & Classification</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/event-approval">Event Approval</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-volume-monitoring">Data Volume Monitoring</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-clean-up">Data Clean-Up</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security">Access Security<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/login-methods">Login Methods</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/two-factor-authentication">Two-Factor Authentication</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on">Single Sign-On<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/azure">Azure</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/jumpcloud">JumpCloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/okta">Okta</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/shared-sso">Shared SSO</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy">Privacy<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/protecting-user-data">Protecting User Data</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://mixpanel.com/legal/privacy-policy" target="_blank" rel="noreferrer">Legal Hub ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/gdpr-compliance">GDPR Compliance</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/eu-residency">EU Residency</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/in-residency">India Residency</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/end-user-data-management">End User Data Management</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing">Pricing<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/legacy-mtu-billing">MTU Billing</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/startup-program">Startup Program</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 0C4.44772 0 4 0.447715 4 1V8H1C0.447715 8 0 8.44771 0 9V15C0 15.5523 0.447715 16 1 16H7C7.55228 16 8 15.5523 8 15V12H15C15.5523 12 16 11.5523 16 11V1C16 0.447715 15.5523 0 15 0H5Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H5C4.44772 12 4 11.5523 4 11V8H7C7.55228 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M9.5 6.5L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 6V3H10" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA OUT</div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/export-methods">Export Methods</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines">Data Pipelines<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/json-pipelines">Json Pipelines</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/aws-s3">AWS S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/azure-blob-storage">Azure Blob Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/bigquery">BigQuery</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/gcp-gcs">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/redshift-spectrum">Redshift Spectrum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/snowflake">Snowflake</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines">Older Version<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/schematized-export-pipeline">Schematized Export Pipeline</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-aws-pipeline">Raw AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-azure-pipeline">Raw Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-gcs-pipeline">Raw GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-bigquery-pipeline">Schematized BigQuery Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-aws-pipeline">Schematized AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-azure-pipeline">Schematized Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-gcs-pipeline">Schematized GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-snowflake-pipeline">Schematized Snowflake Pipeline</a></li></ul></div></div></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync">Cohort Sync<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/webhooks">Webhooks</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/build-an-integration">Build an Integration</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/abtasty">AB Tasty</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/airship">Airship</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/appcues">Appcues</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/apptimize">Apptimize</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/braze">Braze</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/chameleon">Chameleon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/clevertap">CleverTap</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/facebook-ads">Facebook Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/google-ads">Google Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/insider">Insider</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://www.intercom.com/help/en/articles/299-import-your-mixpanel-contacts" target="_blank" rel="noreferrer">Intercom ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/iterable">Iterable</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/kameleoon">Kameleoon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/leanplum">Leanplum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/mailchimp">Mailchimp</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/marketo">Marketo</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/moengage">MoEngage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/onesignal">OneSignal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/salesforce-marketing-cloud">Salesforce Marketing Cloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/taplytics">Taplytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/vwo">VWO</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/webengage">WebEngage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/xtremepush">Xtremepush</a></li></ul></div></div></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 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Contact our Support Team</a><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://github.com/mixpanel/docs/tree/main/pages/docs/tracking-methods/integrations/tealium.md">Edit this page</a><button class="_transition _flex _items-center _gap-1.5 _opacity-0 _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" aria-hidden="true" type="button" disabled="" data-headlessui-state="disabled" data-disabled="">Scroll to top<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="16" class="_-rotate-90 _border _rounded-full _border-current"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></nav><div id="reach-skip-nav"></div><article class="_w-full _break-words nextra-content _flex _min-h-[calc(100vh-var(--nextra-navbar-height))] _min-w-0 _justify-center _pb-8 _pr-[calc(env(safe-area-inset-right)-1.5rem)]"><main class="_w-full _min-w-0 _max-w-6xl _px-6 _pt-4 md:_px-12"><div class="nextra-breadcrumb _mt-1.5 _flex _items-center _gap-1 _overflow-hidden _text-sm _text-gray-500 dark:_text-gray-400 contrast-more:_text-current"><span class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis" title="Docs">Docs</span><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><a class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis nextra-focus _ring-inset hover:_text-gray-900 dark:hover:_text-gray-100" title="Tracking Methods" href="/docs/tracking-methods">Tracking Methods</a><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><a class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis nextra-focus _ring-inset hover:_text-gray-900 dark:hover:_text-gray-100" title="Integrations" href="/docs/tracking-methods/integrations">Integrations</a><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="_whitespace-nowrap _transition-colors _font-medium _text-gray-700 contrast-more:_font-bold contrast-more:_text-current dark:_text-gray-100 contrast-more:dark:_text-current" title="Tealium">Tealium</span></div><h1 class="_mt-2 _text-4xl _font-bold _tracking-tight _text-slate-900 dark:_text-slate-100">Tealium</h1> <p class="[&:not(:first-child)]:_mt-6 _leading-7">This guide demonstrates how to set up Mixpanel event tracking and identity management with <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://tealium.com/resource/datasheet/tealium-iq/" target="_blank" rel="noreferrer">Tealium’s IQ Tag Management Platform</a>. Setup should take about 10 minutes, and will go over the following 5 steps:</p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Configuring Tag Hooks (one-time)</li> <li class="_my-2">Connecting Mixpanel to Tealium (one-time)</li> <li class="_my-2">Sending Events</li> <li class="_my-2">Adding Event Properties</li> <li class="_my-2">Identifying Users (one-time)</li> </ol> <h3 id="prerequisite-tag-hooks" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Prerequisite: Tag Hooks<a href="#prerequisite-tag-hooks" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Tealium’s iQ Tag Management creates event streams fueled by <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.tealium.com/platforms/javascript/universal-data-object/" target="_blank" rel="noreferrer">UDOs</a> (Universal Data Objects).</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">For web applications, UDOs are just javascript objects with a special shape; they are automatically detected by the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.tealium.com/platforms/javascript/universal-tag/" target="_blank" rel="noreferrer">Tealium utag SDK</a>, and they look like this:</p> <div class="nextra-code _relative [&:not(:first-child)]:_mt-6"><pre class="nextra-focus _overflow-x-auto _subpixel-antialiased _text-[.9em] _bg-white dark:_bg-black _py-4 _ring-1 _ring-inset _ring-gray-300 dark:_ring-neutral-700 contrast-more:_ring-gray-900 contrast-more:dark:_ring-gray-50 contrast-more:_contrast-150 _rounded-md" tabindex="0"><code class="nextra-code" dir="ltr"><span><span style="--shiki-light:#D73A49;--shiki-dark:#F97583">var</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8"> utag_data </span><span style="--shiki-light:#D73A49;--shiki-dark:#F97583">=</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8"> {</span></span> <span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF"> "tealium_event"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">: </span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"page_view"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">,</span></span> <span><span style="--shiki-light:#6A737D;--shiki-dark:#6A737D"> // ^ the key is always 'tealium_event'</span></span> <span><span style="--shiki-light:#6A737D;--shiki-dark:#6A737D"> // values will depend on your tealium implementation; standards: https://docs.tealium.com/platforms/javascript/track/#tealium_event</span></span> <span> </span> <span><span style="--shiki-light:#6A737D;--shiki-dark:#6A737D"> //UDOs can contain any number of custom params</span></span> <span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF"> "foo: "</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">bar</span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"</span><span style="--shiki-light:#B31D28;--shiki-light-font-style:italic;--shiki-dark:#FDAEB7;--shiki-dark-font-style:italic">,</span></span> <span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF"> "baz"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">: </span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"qux"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8"> </span></span> <span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">}</span></span></code></pre><div class="_opacity-0 _transition [div:hover>&]:_opacity-100 focus-within:_opacity-100 _flex _gap-1 _absolute _right-4 _top-2"><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5 md:_hidden" title="Toggle word wrap" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="currentColor" height="16"><path d="M4 19h6v-2H4v2zM20 5H4v2h16V5zm-3 6H4v2h13.25c1.1 0 2 .9 2 2s-.9 2-2 2H15v-2l-3 3l3 3v-2h2c2.21 0 4-1.79 4-4s-1.79-4-4-4z"></path></svg></button><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5" title="Copy code" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" height="16" class="nextra-copy-icon"><rect x="9" y="9" width="13" height="13" rx="2"></rect><path d="M5 15H4C2.89543 15 2 14.1046 2 13V4C2 2.89543 2.89543 2 4 2H13C14.1046 2 15 2.89543 15 4V5"></path></svg></button></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">In order to trigger Mixpanel events based on the values of <code class="nextra-code" dir="ltr">tealium_event</code>s, you’ll need to create a variable in Tealium’s data layer for <code class="nextra-code" dir="ltr">tealium_event</code> (the key not the value).</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>This is a very common implementation pattern in Tealium</strong>; if you’ve been using tealium for a while, you most likely have already mapped a UDO for <code class="nextra-code" dir="ltr">tealium_event</code> … if you haven’t, here are the steps:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Find “data layer” in the main menu:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/c99badbe-8755-42c6-8052-0af1dd873a44" alt="01-dataLayerMenu"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Click “add variable”:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/ec812663-885f-4568-95c6-f61cfb22315c" alt="02-addVar"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The type is “UDO Variable”; the source is “tealium_event” … then click apply:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/b810e6f3-8316-4045-9aab-b4a1f05163e8" alt="03-UDOVar"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Now save and publish!</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/976a8c20-ef40-4c0b-9d7d-d5cfdb1baec2" alt="04-SavePublish"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You should now see a “tealium_event” variable in your UDOs:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/d4d4f6e3-7ee2-4ac3-a6a7-cdb5c6c1b12f" alt="05-TealiumEvent"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">( ^ it should look exactly like this! ^)</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You are now ready to setup mixpanel events with triggers based on the <em>values</em> passed to <code class="nextra-code" dir="ltr">tealium_event</code> … these values are usually strings like <code class="nextra-code" dir="ltr">page_view</code> , <code class="nextra-code" dir="ltr">product_view</code>, <code class="nextra-code" dir="ltr">search</code> etc…</p> <h2 id="connecting-mixpanel-to-tealium" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Connecting Mixpanel to Tealium<a href="#connecting-mixpanel-to-tealium" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Find the <strong>tags</strong> section of iQ Tag Manager:</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/96522330-67a8-437e-bb6e-3fd2cc89df27" alt="06-NewTags"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Click <strong>add tags</strong> and find ‘mixpanel’ using the search</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/88f75984-4717-475b-bdaf-85156fbc33f8" alt="07-AddTag"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Click <strong>add</strong> to bring the Mixpanel tag into your Tealium workspace.</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/ad7b8de6-727c-43e6-a21f-50e3713af16c" alt="08-Mixpanel"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You can now connect your Mixpanel project to Tealium and configure the tag’s behavior.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You will need a <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/register/" target="_blank" rel="noreferrer">mixpanel account</a> and a <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.mixpanel.com/docs/admin/organizations-projects/manage-projects" target="_blank" rel="noreferrer">mixpanel project</a> to continue.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">In the first section of the tag wizard, enter your <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://help.mixpanel.com/hc/en-us/articles/115004502806-Find-Project-Token-" target="_blank" rel="noreferrer"><strong>mixpanel project token</strong></a> and click Next:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/272c360b-74ab-4561-b321-54faca49845e" alt="09-ConnectingTags"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Next, you’ll setup <strong>load rules</strong> which determine which pages mixpanel will be deployed on.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">In order for the mixpanel tag to appear on your pages, you will need to add a condition to your <strong><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.tealium.com/iq-tag-management/load-rules/about/" target="_blank" rel="noreferrer">load rules</a></strong> using the wizard. Load rules make it possible to conditionally apply tags in certain cases, based on variables and conditions that Tealium is aware of.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">For testing, it’s perfectly fine to say “load on all pages”:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/78f6ce2d-6546-48f2-834a-ea48e981999c" alt="10-LoadRules"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel should now be deployed on all known Tealium pages of your site. Next, you will set up mappings which fire Mixpanel events based on mappings created in Tealium.</p> <h2 id="sending-events" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Sending Events<a href="#sending-events" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The final section of the tag wizard is where <strong><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.tealium.com/iq-tag-management/data-mappings/about/" target="_blank" rel="noreferrer">data mappings</a></strong> are configured. Data mappings are <em>essentially</em> a GUI-driven configuration that <em>will compose and deploy javascript snippets</em> on your Tealium-tagged pages (if the load rules are met).</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">That the goal of this guide is to turn something of this form:</p> <div class="nextra-code _relative [&:not(:first-child)]:_mt-6"><pre class="nextra-focus _overflow-x-auto _subpixel-antialiased _text-[.9em] _bg-white dark:_bg-black _py-4 _ring-1 _ring-inset _ring-gray-300 dark:_ring-neutral-700 contrast-more:_ring-gray-900 contrast-more:dark:_ring-gray-50 contrast-more:_contrast-150 _rounded-md" tabindex="0"><code class="nextra-code" dir="ltr"><span><span style="--shiki-light:#D73A49;--shiki-dark:#F97583">var</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8"> utag_data </span><span style="--shiki-light:#D73A49;--shiki-dark:#F97583">=</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8"> { </span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"tealium_event"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">: </span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"page_view"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8"> }</span></span></code></pre><div class="_opacity-0 _transition [div:hover>&]:_opacity-100 focus-within:_opacity-100 _flex _gap-1 _absolute _right-4 _top-2"><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5 md:_hidden" title="Toggle word wrap" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="currentColor" height="16"><path d="M4 19h6v-2H4v2zM20 5H4v2h16V5zm-3 6H4v2h13.25c1.1 0 2 .9 2 2s-.9 2-2 2H15v-2l-3 3l3 3v-2h2c2.21 0 4-1.79 4-4s-1.79-4-4-4z"></path></svg></button><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5" title="Copy code" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" height="16" class="nextra-copy-icon"><rect x="9" y="9" width="13" height="13" rx="2"></rect><path d="M5 15H4C2.89543 15 2 14.1046 2 13V4C2 2.89543 2.89543 2 4 2H13C14.1046 2 15 2.89543 15 4V5"></path></svg></button></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Into the equivalent javascript:</p> <div class="nextra-code _relative [&:not(:first-child)]:_mt-6"><pre class="nextra-focus _overflow-x-auto _subpixel-antialiased _text-[.9em] _bg-white dark:_bg-black _py-4 _ring-1 _ring-inset _ring-gray-300 dark:_ring-neutral-700 contrast-more:_ring-gray-900 contrast-more:dark:_ring-gray-50 contrast-more:_contrast-150 _rounded-md" tabindex="0"><code class="nextra-code" dir="ltr"><span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">mixpanel.</span><span style="--shiki-light:#6F42C1;--shiki-dark:#B392F0">track</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">(</span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">'hello from tealium!'</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">)</span></span></code></pre><div class="_opacity-0 _transition [div:hover>&]:_opacity-100 focus-within:_opacity-100 _flex _gap-1 _absolute _right-4 _top-2"><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5 md:_hidden" title="Toggle word wrap" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="currentColor" height="16"><path d="M4 19h6v-2H4v2zM20 5H4v2h16V5zm-3 6H4v2h13.25c1.1 0 2 .9 2 2s-.9 2-2 2H15v-2l-3 3l3 3v-2h2c2.21 0 4-1.79 4-4s-1.79-4-4-4z"></path></svg></button><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5" title="Copy code" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" height="16" class="nextra-copy-icon"><rect x="9" y="9" width="13" height="13" rx="2"></rect><path d="M5 15H4C2.89543 15 2 14.1046 2 13V4C2 2.89543 2.89543 2 4 2H13C14.1046 2 15 2.89543 15 4V5"></path></svg></button></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">When a user loads the page.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Here’s how you can setup this mapping:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Use the <code class="nextra-code" dir="ltr">tealium_event</code> UDO variable to tell Tealium to pass <code class="nextra-code" dir="ltr">tealium_event</code> <em>values</em> to the mixpanel tag:</p> </li> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Click “variables” dropdown and choose “tealium_event”</p> </li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/c8c32537-50ac-4af1-ba36-a8be34bd9180" alt="11-Variables"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Bind the trigger <code class="nextra-code" dir="ltr">page_view</code> (from the UDO <code class="nextra-code" dir="ltr">tealium_event</code>) <em>to</em> the mixpanel method <code class="nextra-code" dir="ltr">track</code>:</p> </li> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Click ‘add’ when it looks like this… and then done</p> </li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/e98f5fa3-8cf6-4be8-8a21-8ebcacdff277" alt="12-Categories"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">You should now have this binding:</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/96d8e794-0979-441a-be68-c2cfb471630b" alt="13-Binding"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">This will track the UDO <code class="nextra-code" dir="ltr">page_view</code> whever it appears on our site.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Next, give the event a name in mixpanel…</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">For this tutorial, we’ll use a <strong><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.tealium.com/iq-tag-management/data-mappings/about/#custom-value-mapping" target="_blank" rel="noreferrer">custom value</a></strong> … this is added as another variable in tealium’s data mapper:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Click “variables” drop down and choose use custom value:</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/523c41dd-fe1f-42a5-b960-7212f7889693" alt="14-CustomValue"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Define your “custom value”</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/11e51314-042e-41a8-ad06-eae042cd1747" alt="15-CustomText"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Now, in the <strong>event parameters</strong> menu bind our custom value <code class="nextra-code" dir="ltr">hello... from tealium</code> to the <code class="nextra-code" dir="ltr">eventName</code> for <code class="nextra-code" dir="ltr">track</code>:</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/31a484d3-247f-4dfc-8c48-f0bf1dc78ad2" alt="16-AddAndDone"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Click “add” and “done” when you’ve mapped your custom value to Track : Event Name</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Our final mapping now looks like this:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/c5c1f92b-2c74-4313-8df0-f76a5c046e41" alt="17-FinalMapping"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If your screen looks similar, you’re ready to save and publish!</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/e18e645a-58ff-479e-b731-062d2f346b0a" alt="18-SaveAndDone"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Wait a couple moments for tealium to apply the updates to your environment, and then load one of your pages (that has this tag deployed)</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Pop open the developer console in your browser… you can see two requests to mixpanel:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/4b41ba9a-d669-4ac7-80de-00b273644d95" alt="19-debugging"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you’re using a <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://chrome.google.com/webstore/detail/tealium-tools/gidnphnamcemailggkemcgclnjeeokaa?hl=en-US" target="_blank" rel="noreferrer">tealium browser extension debugger,</a> or have forced the utag into <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.tealium.com/platforms/javascript/debugging/#debug-mode" target="_blank" rel="noreferrer">debug mode by modifying the cookie</a>:</p> <div class="nextra-code _relative [&:not(:first-child)]:_mt-6"><pre class="nextra-focus _overflow-x-auto _subpixel-antialiased _text-[.9em] _bg-white dark:_bg-black _py-4 _ring-1 _ring-inset _ring-gray-300 dark:_ring-neutral-700 contrast-more:_ring-gray-900 contrast-more:dark:_ring-gray-50 contrast-more:_contrast-150 _rounded-md" tabindex="0"><code class="nextra-code" dir="ltr"><span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">document.cookie</span><span style="--shiki-light:#D73A49;--shiki-dark:#F97583">=</span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"utagdb=true"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">;</span></span></code></pre><div class="_opacity-0 _transition [div:hover>&]:_opacity-100 focus-within:_opacity-100 _flex _gap-1 _absolute _right-4 _top-2"><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5 md:_hidden" title="Toggle word wrap" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="currentColor" height="16"><path d="M4 19h6v-2H4v2zM20 5H4v2h16V5zm-3 6H4v2h13.25c1.1 0 2 .9 2 2s-.9 2-2 2H15v-2l-3 3l3 3v-2h2c2.21 0 4-1.79 4-4s-1.79-4-4-4z"></path></svg></button><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5" title="Copy code" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" height="16" class="nextra-copy-icon"><rect x="9" y="9" width="13" height="13" rx="2"></rect><path d="M5 15H4C2.89543 15 2 14.1046 2 13V4C2 2.89543 2.89543 2 4 2H13C14.1046 2 15 2.89543 15 4V5"></path></svg></button></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You can see the tag’s rendering states:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/ac51bae7-d4b4-45d0-817a-1053a6ef7763" alt="20-debugStates"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Or… you can skip all that debugging noise and just go to mixpanel, and click into the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://help.mixpanel.com/hc/en-us/articles/4402837164948-Events-formerly-Live-View-" target="_blank" rel="noreferrer">events report</a> to see your new fresh event!</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/28dfb81d-4a72-4177-938c-109a6194e981" alt="21-MixpanelEvents"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You just implemented Tealium → Mixpanel. You will repeat this process for additional events you wish to create.</p> <h2 id="adding-event-properties" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Adding Event Properties<a href="#adding-event-properties" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Because Tealium wraps the Mixpanel JS SDK, Mixpanel’s <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://docs.mixpanel.com/docs/data-structure/property-reference#default-properties" target="_blank" rel="noreferrer">default event properties</a> will be including on every event.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Any “custom” event properties will need to be mapped within Tealium using he following structure: <strong>MY UDO ⇒</strong> <strong><code class="nextra-code" dir="ltr">track.properties.KEY_NAME</code></strong> where <code class="nextra-code" dir="ltr">KEY_NAME</code> is the <strong>label</strong> you want to use for the <strong>property key in mixpanel</strong>… the <strong>value</strong> will be the value of the UDO at runtime:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/2772f1dc-45b7-4089-92bf-f042ac61bdff" alt="22-NewProps"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">A single event may have many custom properties mapped; that might look like this:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/4878ea4e-c2fa-4bc7-b5f5-72da3f969a08" alt="23-MultipleMappings"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Adding event properties is as simple as modifying the exsiting mapping to an event, and saving and publishing. Once you trigger your new tage you will the correct UDO value <em>and</em> the label you specified in the mapper show up in mixpanel</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/41d27add-4d89-424d-830e-ba978e3b17f6" alt="24-SuccesfulEvent"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Note: you can always rename property keys’ display labels <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://help.mixpanel.com/hc/en-us/articles/360001307806-Lexicon-Overview#adding-or-changing-descriptions" target="_blank" rel="noreferrer">in lexicon</a></p> <h2 id="identifying-users" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Identifying Users<a href="#identifying-users" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Important:</strong> cross device tracking assumes you know the identity of the current user.. <strong><code class="nextra-code" dir="ltr">identify()</code></strong> should <em>only</em> be called on “authenticated” (logged in) pages/actions.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Ultimately, we are trying to get Tealium to render this tag:</p> <div class="nextra-code _relative [&:not(:first-child)]:_mt-6"><pre class="nextra-focus _overflow-x-auto _subpixel-antialiased _text-[.9em] _bg-white dark:_bg-black _py-4 _ring-1 _ring-inset _ring-gray-300 dark:_ring-neutral-700 contrast-more:_ring-gray-900 contrast-more:dark:_ring-gray-50 contrast-more:_contrast-150 _rounded-md" tabindex="0"><code class="nextra-code" dir="ltr"><span><span>mixpanel.identify(uniqueUserId)</span></span></code></pre><div class="_opacity-0 _transition [div:hover>&]:_opacity-100 focus-within:_opacity-100 _flex _gap-1 _absolute _right-4 _top-2"><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5 md:_hidden" title="Toggle word wrap" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="currentColor" height="16"><path d="M4 19h6v-2H4v2zM20 5H4v2h16V5zm-3 6H4v2h13.25c1.1 0 2 .9 2 2s-.9 2-2 2H15v-2l-3 3l3 3v-2h2c2.21 0 4-1.79 4-4s-1.79-4-4-4z"></path></svg></button><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5" title="Copy code" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" height="16" class="nextra-copy-icon"><rect x="9" y="9" width="13" height="13" rx="2"></rect><path d="M5 15H4C2.89543 15 2 14.1046 2 13V4C2 2.89543 2.89543 2 4 2H13C14.1046 2 15 2.89543 15 4V5"></path></svg></button></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Where <code class="nextra-code" dir="ltr">uniqueUserId</code> is a string value that refers to the canonical user id for the current (“logged in”) user.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">It’s critically important that this value uniquely identifies the end-user, across all devices they may have.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Note:</strong> some customer are tempted to use an email address as a unique identifier; this is (generally) not a good identifier, especially if users can change their email address… the value you pass to <code class="nextra-code" dir="ltr">identify</code> should never change for a single user.</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Assuming we have a UDO (or other javascript variable) that points to our UUID (unique user identifier)</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/d916c42d-5055-48ee-9fc1-11c547ac3b03" alt="25-IdentityStart"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Next, instruct Tealium when to use our <code class="nextra-code" dir="ltr">identify</code> tag… this is similar to how we used <code class="nextra-code" dir="ltr">page_view:track</code> directive to tell tealium to call <code class="nextra-code" dir="ltr">.track()</code> on the “tealium event” “page_view” … you will probably use some other UDO event here (like <code class="nextra-code" dir="ltr">log in</code> or <code class="nextra-code" dir="ltr">sign in</code>):</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/a1cc3d9e-ff89-4491-a9b5-6d565ac68b4a" alt="26-IdentityMap"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Select the <code class="nextra-code" dir="ltr">id_of_user</code> UDO (or whatever value represents our UUID for the end user) in the dropdown and proceed to <strong>SELECT DESTINATION</strong></li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/202e8a8c-8229-4c20-b8e8-5bf468e1d95b" alt="27-IdentityAdd"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Finally, map the <code class="nextra-code" dir="ltr">id_of_user</code> value to <code class="nextra-code" dir="ltr">event parameters</code> for the <code class="nextra-code" dir="ltr">identify</code> event and choose the specific parameter <code class="nextra-code" dir="ltr">unique ID</code> … then click <strong>ADD</strong></li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/89ae1139-7c65-4cf7-af0c-d8f6076a351c" alt="28-IdentityFinish"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">A final implementation of mixpanel within Tealium might look like this:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img src="https://github.com/mixpanel/docs/assets/3978760/7f5426d4-bbe3-4686-bfcd-e776b4475482" alt="29-SampleComplete"/></p><div class="_mt-16"></div><div class="_mb-8 _flex _items-center _border-t _pt-8 dark:_border-neutral-800 contrast-more:_border-neutral-400 dark:contrast-more:_border-neutral-400 print:_hidden"><a title="Stripe" class="nextra-focus _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100 _flex _max-w-[50%] _items-center _gap-1 _py-4 _text-base _font-medium _transition-colors [word-break:break-word] md:_text-lg ltr:_pr-4 rtl:_pl-4" href="/docs/tracking-methods/integrations/stripe"><svg 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