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<!DOCTYPE html><html lang="en" class="scroll-smooth"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"/><link rel="preload" href="/_next/static/media/024200132c685393-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/1c0e0dc2617d71c0-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/39ed6e64894af5f9-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/81e66aa8b51d7e57-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/952bd86941eaba81-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/97fe4a3d31622b8b-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/cf047edd4c76aa02-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link 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async=""></script><script src="/_next/static/chunks/147-591a13a72ddbe8c3.js" async=""></script><script src="/_next/static/chunks/main-app-34bfebbfdebf8bcf.js" async=""></script><script src="/_next/static/chunks/725-fb16d703b55285f9.js" async=""></script><script src="/_next/static/chunks/529-d13f3cf9bae3ce90.js" async=""></script><script src="/_next/static/chunks/app/page-d537828b2c216479.js" async=""></script><script src="/_next/static/chunks/app/layout-2b1cf7ca8b3dcd47.js" async=""></script><meta name="next-size-adjust"/><title>Bethany Bishop</title><meta name="description" content="Copywriting and strategy for fearless brands."/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="32x32"/><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_916152 __variable_d8c80f __variable_f0ecbb __variable_168ecc bg-beige font-sans text-midnight antialiased"><div class="w-full md:px-20 px-10 text-midnight bg-secondary py-10 !text-white md:py-20"><div class="mx-auto max-w-screen-2xl"><a class="flex h-[48px] content-center items-center gap-4 mb-10 md:mb-16" href="/"><img alt="Logo" width="40" height="40" decoding="async" data-nimg="1" class="bg-primary p-[4px]" style="color:transparent" src="/_next/static/media/logo.c96da866.svg"/><span class="font-logo text-3xl leading-none">Bethany Bishop</span></a><div style="opacity:0"><h1 class="mb-8 cursor-default leading-tight md:max-w-4xl md:leading-tight" style="opacity:0;transform:translateY(15px)">Boring prose has no place here.</h1><h2 class="text-heading-alt mb-10 cursor-default text-2xl leading-relaxed md:mb-16 md:text-4xl md:leading-relaxed" style="opacity:0;transform:translateY(15px)">Copywriting and strategy for fearless brands.</h2><div class="flex flex-row gap-4"><a class="px-4 py-3 md:px-5 md:py-4 font-bold text-midnight md:text-xl text-sm inline-flex items-center content-center justify-center md:gap-4 gap-3 [&>img]:max-h-5 [&>img]:max-w-5 [&>img]:md:max-h-7 [&>img]:md:max-w-7 text-heading-alt !text-white border-2 border-white box-content grow text-nowrap md:grow-0" tabindex="0" style="opacity:0;transform:translateY(15px)" href="#work"><img alt="" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/circle-arrow.d7dc2c20.svg"/>See my work</a><a class="px-4 py-3 md:px-5 md:py-4 font-bold text-midnight md:text-xl text-sm inline-flex items-center content-center justify-center md:gap-4 gap-3 [&>img]:max-h-5 [&>img]:max-w-5 [&>img]:md:max-h-7 [&>img]:md:max-w-7 text-heading-alt bg-primary !text-white grow text-nowrap md:grow-0" tabindex="0" style="opacity:0;transform:translateY(15px)" href="#contact"><img alt="" loading="lazy" width="36" height="27" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/email.d58f1a2b.svg"/>Say hello</a></div></div></div></div><div class="flex flex-col gap-10 py-10 md:gap-20 md:py-20"><div class="w-full md:px-20 px-10 text-midnight" style="opacity:0"><div class="mx-auto max-w-screen-2xl"><div class="flex flex-col lg:flex-row"><div class="relative mb-6 ml-auto w-full lg:mb-0 lg:mr-[-5rem] lg:mt-24 lg:max-w-[375px]"><img alt="Beth" width="752" height="1068" decoding="async" data-nimg="1" class="w-full object-cover object-center" style="color:transparent;opacity:0;transform:translateY(15px);background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 240 320'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/jpeg;base64,/9j/2wBDAAoKCgoKCgsMDAsPEA4QDxYUExMUFiIYGhgaGCIzICUgICUgMy03LCksNy1RQDg4QFFeT0pPXnFlZXGPiI+7u/v/2wBDAQoKCgoKCgsMDAsPEA4QDxYUExMUFiIYGhgaGCIzICUgICUgMy03LCksNy1RQDg4QFFeT0pPXnFlZXGPiI+7u/v/wgARCAAIAAYDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAAX/xAAVAQEBAAAAAAAAAAAAAAAAAAAAA//aAAwDAQACEAMQAAAAiCz/xAAcEAADAAEFAAAAAAAAAAAAAAABAgMFAAQSIUH/2gAIAQEAAT8Ax0K0yW4l1zmjBvQCGGv/xAAWEQADAAAAAAAAAAAAAAAAAAAAARH/2gAIAQIBAT8AiP/EABYRAAMAAAAAAAAAAAAAAAAAAAABEf/aAAgBAwEBPwCs/9k='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbeth.d3efaf60.jpg&w=828&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbeth.d3efaf60.jpg&w=1920&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbeth.d3efaf60.jpg&w=1920&q=75"/></div><div class="bg-white md:p-12 p-6 text-midnight lg:pl-36 lg:pr-28"><h2 class="mb-6 cursor-default text-4xl leading-none text-white md:mb-8 md:text-6xl md:leading-none [&>span:first-child]:ml-[-1rem] [&>span]:mb-1 [&>span]:bg-secondary [&>span]:px-2 [&>span]:pb-1 [&>span]:pt-4 [&>span]:md:mb-2" style="opacity:0;transform:translateY(15px)"><span class="inline-block">Hiya,</span><br/><span class="inline-block">I'm <strong>Beth</strong></span></h2><div class="mb-6 text-xl leading-relaxed md:mb-8 md:text-2xl md:leading-relaxed [&>p]:mb-4"><div style="opacity:0;transform:translateY(15px)"><p>What I do looks a lot like tapping away at a desk. Possibly with a cat on my lap, definitely with a cuppa close to hand.</p><p>But let me tell you, it's much more than that.</p><p>I'm capturing narrative and distilling it. Thoughts thunder down onto the keys and gallop across the screen as I trial, tweak, revise and revisit. I'm wrangling for the perfect words, corralling them into world-class concepts.</p><p>And besides, it's a <span class="italic">standing</span> desk.</p><p>Over the years I've helped heaps of exciting projects off the ground and into the big bright world. If you're an innovative brand with bold ideas, it could be us rolling towards the horizon together.</p><p>What do you say, Partner. Want some words? </p></div></div><a class="px-4 py-3 md:px-5 md:py-4 font-bold text-midnight md:text-xl text-sm inline-flex items-center content-center justify-center md:gap-4 gap-3 [&>img]:max-h-5 [&>img]:max-w-5 [&>img]:md:max-h-7 [&>img]:md:max-w-7 text-heading-alt bg-primary !text-white w-full md:w-auto" tabindex="0" href="#contact"><img alt="" loading="lazy" width="36" height="27" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/email.d58f1a2b.svg"/>Let's talk, for real!</a></div></div></div></div><div class="w-full md:px-20 px-10 text-midnight text-center"><div class="mx-auto max-w-screen-2xl"><h2 class="mb-4">Your story sets you apart</h2><p class="mx-auto mb-8 max-w-screen-lg text-xl leading-relaxed md:mb-12 md:text-2xl md:leading-relaxed">Telling it with impact, clarity and emotion is what makes a brand stand up and stand out.<br/>That's where I can help.</p><div class="flex flex-col gap-8 lg:flex-row lg:gap-4" style="opacity:0"><div class="bg-white md:p-12 p-6 text-midnight relative p-8 text-justify lg:p-10 w-full lg:w-1/3"><img alt="" loading="lazy" width="290" height="310" decoding="async" data-nimg="1" class="absolute left-[-2rem] top-[-2rem] w-24 md:left-[-2rem] md:top-[-3rem] md:w-36w-12 md:w-28" style="color:transparent" src="/_next/static/media/pencil.6bcb880b.svg"/><h3 class="text-heading-alt mb-6 text-center text-2xl md:text-3xl">Copywriting</h3><p class="text-xl leading-relaxed">I can write your website, give your email campaigns a kick or create some stellar micro-copy for your apps and interfaces. I do a mean brochure, too. Whatever your written need, digital or print, I promise authentic writing that people actually want to read. That's harder than it sounds.</p></div><div class="bg-white md:p-12 p-6 text-midnight relative p-8 text-justify lg:p-10 w-full lg:w-1/3"><img alt="" loading="lazy" width="410" height="324" decoding="async" data-nimg="1" class="absolute left-[-2rem] top-[-2rem] w-24 md:left-[-2rem] md:top-[-3rem] md:w-36" style="color:transparent" src="/_next/static/media/glasses.a7459f11.svg"/><h3 class="text-heading-alt mb-6 text-center text-2xl md:text-3xl">Proofing and editing</h3><p class="text-xl leading-relaxed">Ok, you've got the copy, but it's not really singing on the page. It's barely humming. The words are there, but not quite <span class="italic">there</span>. Consider me a fresh set of eyes. I'll help you level up your content so it's polished, correct and harmonising like the Vienna Philharmonic.</p></div><div class="bg-white md:p-12 p-6 text-midnight relative p-8 text-justify lg:p-10 w-full lg:w-1/3"><img alt="" loading="lazy" width="484" height="466" decoding="async" data-nimg="1" class="absolute left-[-2rem] top-[-2rem] w-24 md:left-[-2rem] md:top-[-3rem] md:w-36" style="color:transparent" src="/_next/static/media/magic-wand.94ecbb66.svg"/><h3 class="text-heading-alt mb-6 text-center text-2xl md:text-3xl">Branding and tone</h3><p class="text-xl leading-relaxed">People don't identify with companies. They identify with brands that speak to who they are, and listen too. Whether you want to finesse your unique tone of voice, inject personality into your products, or set up strategies that breathe life and character into your offering, I've got you.</p></div></div></div></div><div id="work" class="-mt-10 md:-mt-20"></div><div class="styles_content__m_XSY"><div class="hidden justify-end gap-2 md:flex"><button class="px-4 py-3 md:px-5 md:py-4 font-bold text-midnight md:text-xl text-sm inline-flex items-center content-center justify-center md:gap-4 gap-3 [&>img]:max-h-5 [&>img]:max-w-5 [&>img]:md:max-h-7 [&>img]:md:max-w-7 text-heading-alt bg-primary !text-white aspect-square w-16 transition-opacity cursor-not-allowed opacity-50"><img alt="" loading="lazy" width="53" height="97" decoding="async" data-nimg="1" class="w-4 rotate-180" style="color:transparent" src="/_next/static/media/arrow.cc3c35ca.svg"/></button><button class="px-4 py-3 md:px-5 md:py-4 font-bold text-midnight md:text-xl text-sm inline-flex items-center content-center justify-center md:gap-4 gap-3 [&>img]:max-h-5 [&>img]:max-w-5 [&>img]:md:max-h-7 [&>img]:md:max-w-7 text-heading-alt bg-primary !text-white aspect-square w-16 transition-opacity"><img alt="" loading="lazy" width="53" height="97" decoding="async" data-nimg="1" class="w-4" style="color:transparent" src="/_next/static/media/arrow.cc3c35ca.svg"/></button></div><div class="styles_gallery__HuHKm"><div class="styles_wrapper__1E3hz"><a class="relative block h-[450px] w-full md:h-[750px] styles_item__ZddAL" href="/work/lightyear"><img alt="Lightyear Cars" loading="lazy" width="1920" height="1080" decoding="async" data-nimg="1" class="absolute inset-0 h-full w-full transform-gpu object-cover object-top" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 200'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/jpeg;base64,/9j/2wBDAAoKCgoKCgsMDAsPEA4QDxYUExMUFiIYGhgaGCIzICUgICUgMy03LCksNy1RQDg4QFFeT0pPXnFlZXGPiI+7u/v/2wBDAQoKCgoKCgsMDAsPEA4QDxYUExMUFiIYGhgaGCIzICUgICUgMy03LCksNy1RQDg4QFFeT0pPXnFlZXGPiI+7u/v/wgARCAAFAAgDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAAP/xAAVAQEBAAAAAAAAAAAAAAAAAAABAv/aAAwDAQACEAMQAAAAqGP/xAAbEAACAwADAAAAAAAAAAAAAAABAgMEBQAhIv/aAAgBAQABPwClb0o84aL6E7ue1QnyDz//xAAVEQEBAAAAAAAAAAAAAAAAAAAAAv/aAAgBAgEBPwCn/8QAFREBAQAAAAAAAAAAAAAAAAAAAAH/2gAIAQMBAT8Aj//Z'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fthumbnail.5eca7a67.jpg&w=1920&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fthumbnail.5eca7a67.jpg&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fthumbnail.5eca7a67.jpg&w=3840&q=75"/><div class="absolute inset-0 bg-black opacity-35"></div><div class="absolute bottom-8 left-8 text-white md:bottom-20 md:left-20"><p class="leading-normal md:text-2xl md:leading-relaxed">Solar electric mobility</p><h3 class="text-heading-alt mb-6 text-2xl md:mb-10 md:text-5xl">Lightyear Cars</h3><button class="px-4 py-3 md:px-5 md:py-4 font-bold text-midnight md:text-xl text-sm inline-flex items-center content-center justify-center md:gap-4 gap-3 [&>img]:max-h-5 [&>img]:max-w-5 [&>img]:md:max-h-7 [&>img]:md:max-w-7 text-heading-alt bg-primary !text-white gap-2 py-2"><img alt="" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="w-4 -rotate-90 md:w-7" style="color:transparent" src="/_next/static/media/circle-arrow.d7dc2c20.svg"/>Read more</button></div></a><a class="relative block h-[450px] w-full md:h-[750px] styles_item__ZddAL" href="/work/robin-radar"><img alt="Robin Radar" loading="lazy" width="1920" height="1233" decoding="async" data-nimg="1" class="absolute inset-0 h-full w-full transform-gpu object-cover object-top" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 200'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/jpeg;base64,/9j/2wBDAAoKCgoKCgsMDAsPEA4QDxYUExMUFiIYGhgaGCIzICUgICUgMy03LCksNy1RQDg4QFFeT0pPXnFlZXGPiI+7u/v/2wBDAQoKCgoKCgsMDAsPEA4QDxYUExMUFiIYGhgaGCIzICUgICUgMy03LCksNy1RQDg4QFFeT0pPXnFlZXGPiI+7u/v/wgARCAAFAAgDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAAX/xAAUAQEAAAAAAAAAAAAAAAAAAAAD/9oADAMBAAIQAxAAAAC6CT//xAAbEAACAgMBAAAAAAAAAAAAAAACAwEEABIiQv/aAAgBAQABPwCtYBKQFKBDiNi9Tn//xAAWEQEBAQAAAAAAAAAAAAAAAAABABH/2gAIAQIBAT8AQ1v/xAAWEQEBAQAAAAAAAAAAAAAAAAABABH/2gAIAQMBAT8AFwv/2Q=='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fthumbnail.58d0b91d.jpg&w=1920&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fthumbnail.58d0b91d.jpg&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fthumbnail.58d0b91d.jpg&w=3840&q=75"/><div class="absolute inset-0 bg-black opacity-35"></div><div class="absolute bottom-8 left-8 text-white md:bottom-20 md:left-20"><p class="leading-normal md:text-2xl md:leading-relaxed">Writing leading B2B technology</p><h3 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class="w-full object-contain" style="color:transparent" src="/_next/static/media/good-housekeeping.7ae124b9.svg"/></div><div class="relative flex aspect-square items-center justify-center bg-white p-6 lg:p-10" style="opacity:0;transform:translateY(15px)"><img alt="BuzzFeed" loading="lazy" width="300" height="50" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" src="/_next/static/media/buzzfeed.f03e2b23.svg"/></div><div class="relative flex aspect-square items-center justify-center bg-white p-6 lg:p-10" style="opacity:0;transform:translateY(15px)"><img alt="Nottingham Trent University" loading="lazy" width="300" height="69" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" src="/_next/static/media/ntu.34782387.svg"/></div><div class="relative flex aspect-square items-center justify-center bg-white p-6 lg:p-10" style="opacity:0;transform:translateY(15px)"><img alt="Lightyear" loading="lazy" width="300" height="45" 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