Display Ads - Insights & Strategies For Display Advertising

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Explore these 17 ad networks that can help you monetize your content effectively and maximize your earnings. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 20 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>18K</span> Reads </li> <li> <span class="entrydate">Dec 1, 2023</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/display/">Display Ads</a> </li> </ul> </div> <a title="Read the Article" data-pos="6" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/adsense-publisher-payments/500160/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/11/adsense-revenue-structure-65487d2415ce0-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/11/adsense-revenue-structure-65487d2415ce0-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/11/adsense-revenue-structure-65487d2415ce0-sej-384x202.jpg" width="384" height="202" alt="AdSense Changing Publisher Revenue Share Structure" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/11/adsense-revenue-structure-65487d2415ce0-sej-760x400.jpg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/roger-montti/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2017/12/martinibuster_400x400-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2017/12/martinibuster_400x400-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2017/12/martinibuster_400x400-65x65.jpg" width="65" height="65" alt="Roger Montti" srcset="https://www.searchenginejournal.com/wp-content/uploads/2017/12/martinibuster_400x400-130x130.jpg 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="6" href="https://www.searchenginejournal.com/adsense-publisher-payments/500160/" class="title-anchor post-anchor-500160"> AdSense Changing Publisher Revenue Share Structure </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/roger-montti/" title="Go to Author Page" class="green-link"> By Roger Montti </a> </p> <p class="sej-art-desc"> Google AdSense announced a change to the publisher revenue share to an exclusively pay per impression structure </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 5 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>4.7K</span> Reads </li> <li> <span class="entrydate">Nov 6, 2023</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/display/">Display Ads</a> </li> </ul> </div> <a title="Read the Article" data-pos="7" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/google-streamlines-adsense-site-management-with-new-tools/496596/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/09/img_2023-09-18-190207-6508d76ad73e6-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/09/img_2023-09-18-190207-6508d76ad73e6-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/09/img_2023-09-18-190207-6508d76ad73e6-sej-384x202.jpeg" width="384" height="202" alt="Google Streamlines AdSense Site Management With New Tools" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/09/img_2023-09-18-190207-6508d76ad73e6-sej-760x400.jpeg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="7" href="https://www.searchenginejournal.com/google-streamlines-adsense-site-management-with-new-tools/496596/" class="title-anchor post-anchor-496596"> Google Streamlines AdSense Site Management With New Tools </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 3 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>3.5K</span> Reads </li> <li> <span class="entrydate">Sep 18, 2023</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/">Paid Media</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/digital-advertising/">Digital Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="8" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/how-to-switch-from-dsa-to-pmax-google-ads/493215/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/08/from-dsa-to-pmax-64d35ffc7e64d-sej-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/08/from-dsa-to-pmax-64d35ffc7e64d-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/08/from-dsa-to-pmax-64d35ffc7e64d-sej-384x240.png" width="384" height="240" alt="How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/08/from-dsa-to-pmax-64d35ffc7e64d-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/frederick-vallaeys/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2016/02/Frederick-Vallaeys-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2016/02/Frederick-Vallaeys-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2016/02/Frederick-Vallaeys-65x65.jpeg" width="65" height="65" alt="Frederick Vallaeys" srcset="https://www.searchenginejournal.com/wp-content/uploads/2016/02/Frederick-Vallaeys-130x130.jpeg 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="8" href="https://www.searchenginejournal.com/how-to-switch-from-dsa-to-pmax-google-ads/493215/" class="title-anchor post-anchor-493215"> How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/frederick-vallaeys/" title="Go to Author Page" class="green-link"> By Frederick Vallaeys </a> </p> <p class="sej-art-desc"> Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 8 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>4.5K</span> Reads </li> <li> <span class="entrydate">Sep 11, 2023</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/">Paid Media</a> </li> </ul> </div> <a title="Read the Article" data-pos="9" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/google-ads-transparency-center-safety-report/483560/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/03/google-ads-transparency-center-safety-report-6424a962c0fe1-sej-384x252.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/03/google-ads-transparency-center-safety-report-6424a962c0fe1-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/03/google-ads-transparency-center-safety-report-6424a962c0fe1-sej-384x252.jpg" width="384" height="252" alt="Google Announces The Ads Transparency Center And 2022 Ads Safety Report" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/03/google-ads-transparency-center-safety-report-6424a962c0fe1-sej-760x400.jpg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/kristi-hines/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.png" width="65" height="65" alt="Kristi Hines" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="9" href="https://www.searchenginejournal.com/google-ads-transparency-center-safety-report/483560/" class="title-anchor post-anchor-483560"> Google Announces The Ads Transparency Center And 2022 Ads Safety Report </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/kristi-hines/" title="Go to Author Page" class="green-link"> By Kristi Hines </a> </p> <p class="sej-art-desc"> Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 4 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>6.5K</span> Reads </li> <li> <span class="entrydate">Mar 29, 2023</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/display/">Display Ads</a> </li> </ul> </div> <a title="Read the Article" data-pos="10" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/google-adsense-first-party-cookies-now-support-personalization/467822/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-adsense-first-party-cookies-634808a35bb2b-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-adsense-first-party-cookies-634808a35bb2b-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-adsense-first-party-cookies-634808a35bb2b-sej-384x202.png" width="384" height="202" alt="Google AdSense First-Party Cookies Now Support Personalization" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-adsense-first-party-cookies-634808a35bb2b-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="10" href="https://www.searchenginejournal.com/google-adsense-first-party-cookies-now-support-personalization/467822/" class="title-anchor post-anchor-467822"> Google AdSense First-Party Cookies Now Support Personalization </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 2 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>2.7K</span> Reads </li> <li> <span class="entrydate">Oct 13, 2022</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/display/">Display Ads</a> </li> </ul> </div> <a title="Read the Article" data-pos="11" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/google-display-ads-get-more-personal-with-new-targeting-technology/467775/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-pair-6347617a15c0e-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-pair-6347617a15c0e-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-pair-6347617a15c0e-sej-384x202.png" width="384" height="202" alt="Google Display Ads Get More Personal With New Targeting Technology" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/10/google-pair-6347617a15c0e-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. 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Southern </a> </p> <p class="sej-art-desc"> Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 3 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>8.3K</span> Reads </li> <li> <span class="entrydate">Oct 12, 2022</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/display/">Display Ads</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a title="Read the Article" data-pos="12" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/advanced-adwords-audience-targeting-tactics/232711/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/02/4-advanced-google-ads-audience-targeting-tactics-623475c0a8387-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/02/4-advanced-google-ads-audience-targeting-tactics-623475c0a8387-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/02/4-advanced-google-ads-audience-targeting-tactics-623475c0a8387-sej-384x202.png" width="384" height="202" alt="4 Smart Tactics For Advanced Google Ads Audience Targeting" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/02/4-advanced-google-ads-audience-targeting-tactics-623475c0a8387-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/ben-wood/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2019/05/Ben-wood-heasdshot-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2019/05/Ben-wood-heasdshot-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2019/05/Ben-wood-heasdshot-65x65.jpg" width="65" height="65" alt="Ben Wood" srcset="https://www.searchenginejournal.com/wp-content/uploads/2019/05/Ben-wood-heasdshot-130x130.jpg 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="12" href="https://www.searchenginejournal.com/advanced-adwords-audience-targeting-tactics/232711/" class="title-anchor post-anchor-232711"> 4 Smart Tactics For Advanced Google Ads Audience Targeting </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/ben-wood/" title="Go to Author Page" class="green-link"> By Ben Wood </a> </p> <p class="sej-art-desc"> Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; 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