CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>A 7 Step Adaptable UX Research Process</title><meta name="hotjar:id" content="5ZHmQ1sKJp6DSLRVcJtztI"/><meta property="og:title" content="A 7 Step Adaptable UX Research Process"/><meta name="description" content="Follow our 7 step UX research methodology to guide you from discovery to design and start building the UX research process into your design culture."/><meta property="og:description" content="Follow our 7 step UX research methodology to guide you from discovery to design and start building the UX research process into your design culture."/><meta property="og:image" content="https://images.ctfassets.net/lh3zuq09vnm2/2AxbYWNIRr2YN9u9iAv8gb/f083afc55c8a22c5f8ef44561880ec78/guide_research_process-01.jpg"/><link rel="canonical" href="https://www.hotjar.com/ux-research/process/"/><link rel="preload" as="image" imageSrcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=946&q=75 946w" imageSizes="100vw"/><meta name="next-head-count" content="10"/><meta property="og:type" content="website"/><link rel="preload" href="/fonts/Ambit-Regular.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Ambit-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Roboto-Regular.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Roboto-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link href="/fonts.css" rel="stylesheet"/><link rel="icon" sizes="192x192" href="/images/touch-icon-192x192.png"/><link rel="apple-touch-icon-precomposed" sizes="180x180" href="/images/apple-touch-icon-180x180-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="152x152" href="/images/apple-touch-icon-152x152-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="144x144" href="/images/apple-touch-icon-144x144-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="120x120" href="/images/apple-touch-icon-120x120-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="114x114" href="/images/apple-touch-icon-114x114-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="76x76" href="/images/apple-touch-icon-76x76-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="72x72" href="/images/apple-touch-icon-72x72-precomposed.png"/><link rel="apple-touch-icon-precomposed" href="/images/apple-touch-icon-precomposed.png"/><script class="optanon-category-C0004" type="text/javascript">window.heapReadyCb = window.heapReadyCb || [], window.heap = window.heap || [], heap.load = function (e, t){window.heap.envId = e,window.heap.clientConfig=t=t||{},window.heap.clientConfig.shouldFetchServerConfig=!1;var a=document.createElement("script");a.type="text/javascript",a.async=!0,a.src="https://cdn.us.heap-api.com/config/"+e+"/heap_config.js";var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(a,r);var n=["init","startTracking","stopTracking","track","resetIdentity","identify","getSessionId","getUserId","getIdentity","addUserProperties","addEventProperties","removeEventProperty","clearEventProperties","addAccountProperties","addAdapter","addTransformer","addTransformerFn","onReady","addPageviewProperties","removePageviewProperty","clearPageviewProperties","trackPageview"],i=function(e){return function(){var t=Array.prototype.slice.call(arguments,0);window.heapReadyCb.push({name:e,fn:function(){heap[e]&&heap[e].apply(heap,t)}})}};for(var p=0;p<n.length;p++)heap[n[p]]=i(n[p])}; heap.load("236035469",{supportedDomains:["contentsquare.com","heapanalytics.com"]}); </script><link rel="preload" href="/_next/static/css/f6f15b7e03f852d2.css" as="style"/><link rel="stylesheet" href="/_next/static/css/f6f15b7e03f852d2.css" data-n-g=""/><link rel="preload" href="/_next/static/css/83465d57d795afb9.css" as="style"/><link rel="stylesheet" href="/_next/static/css/83465d57d795afb9.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js"></script><script src="/_next/static/chunks/webpack-5956770f34098b71.js" defer=""></script><script src="/_next/static/chunks/framework-1cd13e02562f76b0.js" defer=""></script><script src="/_next/static/chunks/main-6a3419558338bed6.js" defer=""></script><script src="/_next/static/chunks/pages/_app-9e5e60169541058a.js" defer=""></script><script src="/_next/static/chunks/c78d26b1-a61fc8d5e94fcb7e.js" defer=""></script><script src="/_next/static/chunks/2426-06bc1f8c27600685.js" defer=""></script><script src="/_next/static/chunks/8821-f14618169da5ba6f.js" defer=""></script><script src="/_next/static/chunks/4719-a9f0b852ce0f26dd.js" defer=""></script><script src="/_next/static/chunks/2263-d3ea22d63716e5b0.js" defer=""></script><script src="/_next/static/chunks/5354-0ac2f8f12d76675a.js" defer=""></script><script src="/_next/static/chunks/6017-18fcffc562e048e7.js" defer=""></script><script src="/_next/static/chunks/1492-5bbf11142757dc03.js" defer=""></script><script src="/_next/static/chunks/2882-1c2d073313786ac1.js" defer=""></script><script src="/_next/static/chunks/4371-88e7c85b2d8b5325.js" defer=""></script><script src="/_next/static/chunks/6081-03e651cdb737394b.js" defer=""></script><script src="/_next/static/chunks/pages/%5B...slug%5D-160f9bd4c3bd5802.js" defer=""></script><script src="/_next/static/OvbhLg9y5acgcrr1bOph0/_buildManifest.js" defer=""></script><script src="/_next/static/OvbhLg9y5acgcrr1bOph0/_ssgManifest.js" defer=""></script><style data-styled="" data-styled-version="5.3.1">.cltmLY{font-size:clamp(28px,2.777777vw,40px);line-height:120%;}/*!sc*/ data-styled.g2[id="sc-167aua0-1"]{content:"cltmLY,"}/*!sc*/ .kiAwCm{font-size:clamp(24px,2.222222vw,32px);line-height:120%;}/*!sc*/ data-styled.g3[id="sc-167aua0-2"]{content:"kiAwCm,"}/*!sc*/ .HLdmq{font-size:clamp(16px,1.25vw,18px);line-height:140%;}/*!sc*/ data-styled.g6[id="sc-167aua0-5"]{content:"HLdmq,"}/*!sc*/ .gRsvEv{font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;}/*!sc*/ data-styled.g8[id="sc-167aua0-7"]{content:"gRsvEv,"}/*!sc*/ *,::after,::before{box-sizing:border-box;}/*!sc*/ :root{-moz-tab-size:4;tab-size:4;}/*!sc*/ html{line-height:1.15;-webkit-text-size-adjust:100%;}/*!sc*/ body{margin:0;}/*!sc*/ body{font-family:system-ui,-apple-system,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji';}/*!sc*/ hr{height:0;color:inherit;}/*!sc*/ abbr[title]{-webkit-text-decoration:underline dotted;text-decoration:underline dotted;}/*!sc*/ b,strong{font-weight:bolder;}/*!sc*/ code,kbd,pre,samp{font-family:ui-monospace,SFMono-Regular,Consolas,'Liberation Mono',Menlo,monospace;font-size:1em;}/*!sc*/ small{font-size:80%;}/*!sc*/ sub,sup{font-size:75%;line-height:0;position:relative;vertical-align:baseline;}/*!sc*/ sub{bottom:-.25em;}/*!sc*/ sup{top:-.5em;}/*!sc*/ table{text-indent:0;border-color:inherit;}/*!sc*/ button,input,optgroup,select,textarea{font-family:inherit;font-size:100%;line-height:1.15;margin:0;}/*!sc*/ button,select{text-transform:none;}/*!sc*/ [type=button],[type=reset],[type=submit],button{-webkit-appearance:button;}/*!sc*/ ::-moz-focus-inner{border-style:none;padding:0;}/*!sc*/ :-moz-focusring{outline:1px dotted ButtonText;}/*!sc*/ :-moz-ui-invalid{box-shadow:none;}/*!sc*/ legend{padding:0;}/*!sc*/ progress{vertical-align:baseline;}/*!sc*/ ::-webkit-inner-spin-button,::-webkit-outer-spin-button{height:auto;}/*!sc*/ [type=search]{-webkit-appearance:textfield;outline-offset:-2px;}/*!sc*/ ::-webkit-search-decoration{-webkit-appearance:none;}/*!sc*/ ::-webkit-file-upload-button{-webkit-appearance:button;font:inherit;}/*!sc*/ summary{display:list-item;}/*!sc*/ *{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}/*!sc*/ body{margin-left:auto;margin-right:auto;position:relative;font-family:'Ambit',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';color:var(--black89);font-size:clamp(16px,1.25vw,18px);line-height:140%;background-color:white;--white:#FFFFFF;--whiteStatic:#FFFFFF;--whiteNoOpacity:#FFFFFF00;--whiteBg:#FFFFFF;--cobalt:#324FBE;--cobaltStatic:#324FBE;--cobaltDark:#283F98;--cobaltDarkStatic:#283F98;--cobaltDarkDarkStatic:#9CC0C6;--alice-blue:#EEFBFD;--ember:#FF3C00;--ember400:#FFB49D;--ember500:#FF855F;--coal:#323232;--black:rgba(0,0,0,1);--black89:rgba(0,0,0,0.89);--black89Static:rgba(0,0,0,0.89);--black70:rgba(0,0,0,0.7);--black60:rgba(0,0,0,0.6);--black54:rgba(0,0,0,0.54);--black43:rgba(0,0,0,0.43);--black60Static:rgba(0,0,0,0.6);--black60DarkStatic:rgba(255,255,255,0.6);--black43Static:rgba(0,0,0,0.43);--bright-gray:#EBEEF9;--ghost-white:#F8F9FC;--ghost-whiteStatic:#F8F9FC;--white89:rgba(255,255,255,0.89);--white89Static:rgba(255,255,255,0.89);--midnight:#202641;--midnightStatic:#202641;--midnightDarkAlternate:#202641;--midnight600:#4D5167;--midnight600Static:#4D5167;--midnight600DarkStatic:#D2D4D9;--midnight400:#A6A8B3;--midnight400Static:#A6A8B3;--midnight200:#E9E9EC;--midnight200DarkStatic:#565A6F;--midnight100:#F6F6F7;--grayBright:#34394D;--mercury:#E4E4E4;--mercuryStatic:#E4E4E4;--comet:#54586B;--cometLight:#F7F6FC;--dusk:#FFECE6;--duskAsk:#CCC2EB;--duskStatic:#FFECE6;--duskBg:#FFFFFF;--dawn:#EBEEF9;--dawnStatic:#EBEEF9;--noon:#FCFAE6;--noon200:#F9F5CA;--noon300:#F1E77F;--noonObserve:#F9F5CA;--noonStatic:#FCFAE6;--peach400:#E9C07C;--blossom:#FFCCDD;--aqua:#C3F0F7;--lilac80:#B4A5DE;--lilac300:#E4DFF3;--lilac400:#CCC2EB;--lilac600:#9C89D4;--lavenderBlue:#BCC6EB;--softLavender:#F3F1FA;--saffron:#FFE05E;--dataBlue300:#88BBCA;--neutral200:#F1F2F6;--neutral400:#a6a8b3;--successBackgroundGreen:#E8F4F1;--successTextGreen:#14775F;--successTextGreenDarker:#226453;--successTextGreenStatic:#14775F;--slateBlue:#6d4bd1;--googleBlue:#346EF1;--googleBlueDark:#2A58C1;--googleWhite:#FFFFFF;--twitterBlue:#1da1f2;--facebookBlue:#1877f2;--yellowTextBg:#f6f5c3;--redTextBg:#fbd4c6;--divider:#c9c9c9;--dividerText:#929292;--uiBorder:#C2C5CD;--uiBorderAlt:#838696;--uiBorderActive:#5069c8;--uiBorderLight:#e4e6eb;--filter-elevation-1:drop-shadow(0px 1px 3px rgba(0,0,0,0.1)) drop-shadow(0px 1px 2px rgba(0,0,0,0.08));--packagePlanMainContainer:#ebeef9;--packagePlanMainContainerIsolatedPans:#f6f8fc;--packagePlanHighlight:var(--midnight);--packagePrice:#a72a2a;--packagePlanAllowances:rgba(0,0,0,0.7);--packagePlanCta1:#ebeef9;--packagePlanCta2:#eefbfd;--packagePlanExtraFeaturesBorder:#e4e6eb;--packagePlanExtraFeaturesTextDisable:rgba(0,0,0,0.54);--packagePlanExtraResponsesFeaturesContainer:#f3f1fa;}/*!sc*/ body.dark-mode,div.dark-mode{--white:#202641;--whiteNoOpacity:#20264100;--whiteBg:#34394D;--cobalt:#C3F0F7;--cobaltDark:#9CC0C6;--coal:#FFFFFF;--black89:rgba(255,255,255,0.94);--black60:rgba(255,255,255,0.6);--black43:rgba(255,255,255,0.38);--white89:rgba(0,0,0,0.89);--mercury:#34394D;--midnight:#FFFFFF;--midnightDarkAlternate:#152B5B;--midnight600:#D2D4D9;--midnight400:#8B8E9C;--midnight200:#565A6F;--midnight100:#323750;--neutral200:#C3F0F7;--dusk:#0E2F6C;--duskAsk:#CCC2EB;--duskBg:#0E2F6C;--dawn:#0E2F6C;--noon:#0E2F6C;--ghost-white:#0E2F6C;--alice-blue:#0E2F6C;--bright-gray:#0E2F6C;--noonObserve:#F1E77F;--successTextGreen:#FFFFFF;--yellowTextBg:#9d882a;--redTextBg:#ff7b59;--packagePlanMainContainer:#0E2F6C;--packagePlanMainContainerIsolatedPans:#0E2F6C;--packagePrice:var(--black89);--packagePlanAllowances:var(--black89);--packagePlanHighlight:var(--peach400);--packagePlanCta1:var(--whiteBg);--packagePlanCta2:var(--whiteBg);--packagePlanExtraFeaturesBorder:var(--midnight400);--packagePlanExtraFeaturesTextDisable:var(--black43);--packagePlanExtraResponsesFeaturesContainer:var(--midnight200DarkStatic);}/*!sc*/ body.HeatmapsPreviewActive{border:4px solid #1C3286;border-top-width:56px;padding-right:320px;}/*!sc*/ body.HeatmapsPreviewActive *{-webkit-animation:none;animation:none;}/*!sc*/ body.HeatmapsPreviewActive nav{position:relative;}/*!sc*/ body.HeatmapsPreviewActive.HeatmapsPreviewActive--sidebar-collapsed{padding-right:64px;}/*!sc*/ h1,h2,h3,h4,h5,h6{margin:0;font-size:inherit;line-height:120%;font-weight:600;}/*!sc*/ p{margin:0;}/*!sc*/ ul{list-style:none;padding:0;margin:0;}/*!sc*/ ol{padding:0;margin:0;list-style-position:inside;}/*!sc*/ a{color:inherit;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ button{display:block;padding:0;margin:0;border:none;background:none;color:inherit;cursor:pointer;}/*!sc*/ img{display:block;max-width:100%;}/*!sc*/ figure{margin:0;}/*!sc*/ blockquote{margin:0;padding:0;}/*!sc*/ video{vertical-align:middle;}/*!sc*/ .js-focus-visible:focus:not(.focus-visible){outline:none;}/*!sc*/ input{width:100%;padding:clamp(8px,0.55vw,8px) clamp(8px,1.1111111vw,16px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ input[type='text'],input[type='email']{-webkit-appearance:none;-moz-appearance:none;appearance:none;}/*!sc*/ textarea{-webkit-appearance:none;-moz-appearance:none;appearance:none;}/*!sc*/ button,a{outline:none;}/*!sc*/ button:focus-visible,a:focus-visible{box-shadow:0 0 0 2px var(--black89);}/*!sc*/ data-styled.g9[id="sc-global-bVJBMr1"]{content:"sc-global-bVJBMr1,"}/*!sc*/ .iEiGUx{display:grid;grid-template-columns:repeat(6,1fr);-webkit-column-gap:24px;column-gap:24px;row-gap:clamp(24px,2.7777777vw,40px);width:100%;max-width:1600px;margin-left:auto;margin-right:auto;padding:clamp(40px,3.8888888vw,56px) clamp(16px,5.555555vw,80px);-webkit-scroll-margin-top:64px;-moz-scroll-margin-top:64px;-ms-scroll-margin-top:64px;scroll-margin-top:64px;}/*!sc*/ @media (min-width:1000px){.iEiGUx{grid-template-columns:repeat(12,1fr);-webkit-column-gap:40px;column-gap:40px;}}/*!sc*/ data-styled.g10[id="sc-341qbk-0"]{content:"iEiGUx,"}/*!sc*/ .dNLxeO a,.dNLxeO button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);background-color:var(--cobalt);border:1px solid var(--cobalt);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;color:var(--white89);text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .dNLxeO a:hover,.dNLxeO button:hover{background-color:var(--cobaltDark);border:1px solid var(--cobaltDark);}/*!sc*/ .dNLxeO a:active,.dNLxeO button:active{background-color:var(--midnight);border:1px solid var(--midnight);}/*!sc*/ .dNLxeO a:disabled,.dNLxeO button:disabled{background-color:var(--white89Static);border:1px solid var(--white89Static);color:var(--black43Static);cursor:not-allowed;}/*!sc*/ .dNLxeO a svg,.dNLxeO button svg{margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ .dNLxeO a svg path,.dNLxeO button svg path{fill:var(--white);}/*!sc*/ @media (max-width:999px){.dNLxeO{-webkit-order:null;-ms-flex-order:null;order:null;}}/*!sc*/ @media (max-width:1148px){}/*!sc*/ .dusHxG a,.dusHxG button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);background-color:var(--cobalt);border:1px solid var(--cobalt);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;color:var(--white89);text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .dusHxG a:hover,.dusHxG button:hover{background-color:var(--cobaltDark);border:1px solid var(--cobaltDark);}/*!sc*/ .dusHxG a:active,.dusHxG button:active{background-color:var(--midnight);border:1px solid var(--midnight);}/*!sc*/ .dusHxG a:disabled,.dusHxG button:disabled{background-color:var(--white89Static);border:1px solid var(--white89Static);color:var(--black43Static);cursor:not-allowed;}/*!sc*/ .dusHxG a svg,.dusHxG button svg{margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ .dusHxG a svg path,.dusHxG button svg path{fill:var(--white);}/*!sc*/ @media (max-width:999px){}/*!sc*/ @media (max-width:1148px){}/*!sc*/ data-styled.g18[id="sc-1gqa40i-0"]{content:"dNLxeO,dusHxG,"}/*!sc*/ .iywJxA a,.iywJxA button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;font-size:16px;line-height:100%;font-weight:500;text-align:center;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);border:1px solid var(--cobalt);border-radius:4px;color:var(--cobalt);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .iywJxA a:hover,.iywJxA button:hover{color:var(--cobaltDark);border:1px solid var(--cobaltDark);box-shadow:inset 0 0 0 1px var(--cobaltDark);}/*!sc*/ .iywJxA a:active,.iywJxA button:active{background-color:var(--midnight);border:1px solid var(--midnight);box-shadow:none;color:var(--white89);}/*!sc*/ @media (max-width:999px){.iywJxA{-webkit-order:null;-ms-flex-order:null;order:null;}}/*!sc*/ data-styled.g19[id="sc-1gqa40i-1"]{content:"iywJxA,"}/*!sc*/ .jTYdNj{position:relative;width:100%;position:-webkit-sticky;position:sticky;top:0px;z-index:1;background-color:var(--aqua);background-color:var(--noonStatic);}/*!sc*/ data-styled.g24[id="sc-1ebm2z0-0"]{content:"jTYdNj,"}/*!sc*/ .ivEJdK{padding-top:0;padding-bottom:0;height:56px;overflow-x:auto;-ms-overflow-style:none;-webkit-scrollbar-width:none;-moz-scrollbar-width:none;-ms-scrollbar-width:none;scrollbar-width:none;}/*!sc*/ .ivEJdK::-webkit-scrollbar{display:none;}/*!sc*/ data-styled.g25[id="sc-1ebm2z0-1"]{content:"ivEJdK,"}/*!sc*/ .jbqNHV{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g26[id="sc-1ebm2z0-2"]{content:"jbqNHV,"}/*!sc*/ .jCArMp{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;color:var(--black89Static);}/*!sc*/ .jCArMp:not(:last-child){margin-right:24px;}/*!sc*/ .jCArMp:last-child{padding-right:clamp(16px,5.555555vw,80px);}/*!sc*/ .jCArMp a{display:block;font-size:15px;line-height:28px;padding:0 16px;border:1px solid transparent;}/*!sc*/ .iPsgUa{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;color:var(--black89Static);}/*!sc*/ .iPsgUa:not(:last-child){margin-right:24px;}/*!sc*/ .iPsgUa:last-child{padding-right:clamp(16px,5.555555vw,80px);}/*!sc*/ .iPsgUa a{display:block;font-size:15px;line-height:28px;padding:0 16px;border:1px solid transparent;}/*!sc*/ .iPsgUa a{border:1px solid;border-radius:100px;}/*!sc*/ data-styled.g27[id="sc-1ebm2z0-3"]{content:"jCArMp,iPsgUa,"}/*!sc*/ .lirDRQ{position:absolute;top:0;background-color:var(--aqua);background-color:var(--noonStatic);display:none;}/*!sc*/ .lirDRQ img{margin:16px;width:24px;height:24px;}/*!sc*/ data-styled.g28[id="sc-1ebm2z0-4"]{content:"lirDRQ,"}/*!sc*/ .ivXQmK{left:0;-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg);}/*!sc*/ data-styled.g29[id="sc-1ebm2z0-5"]{content:"ivXQmK,"}/*!sc*/ .FIBdl{right:0;}/*!sc*/ data-styled.g30[id="sc-1ebm2z0-6"]{content:"FIBdl,"}/*!sc*/ .iVDwa h1{font-size:clamp(32px,3.333333vw,48px);line-height:120%;}/*!sc*/ .iVDwa h2{font-size:clamp(24px,2.222222vw,32px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);-webkit-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));-moz-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));-ms-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));}/*!sc*/ .iVDwa h3{font-size:clamp(20px,1.666666vw,24px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa h4{font-size:clamp(18px,1.388888vw,20px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa > p:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa .next-image:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa .next-image:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa .next-image.half-size{width:calc((100% / 6) * 4);margin-left:auto;margin-right:auto;}/*!sc*/ @media (min-width:1000px){.iVDwa .next-image.half-size{width:50%;}}/*!sc*/ .iVDwa .caption{margin-top:calc((clamp(24px,2.7777777vw,40px) - clamp(8px,1.1111111vw,16px)) * -1);color:var(--black60);text-align:center;}/*!sc*/ .iVDwa .caption:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa b{font-weight:600;}/*!sc*/ .iVDwa a{-webkit-text-decoration:underline;text-decoration:underline;color:var(--cobalt);}/*!sc*/ .iVDwa a:hover{color:var(--cobaltDark);}/*!sc*/ .iVDwa a:active{color:var(--midnight);}/*!sc*/ .iVDwa ul li{position:relative;margin-bottom:clamp(8px,1.1111111vw,16px);padding-left:28px;}/*!sc*/ .iVDwa ul li::before{content:'';width:12px;height:2px;background-image:url('/images/list-item.svg');-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-right:clamp(8px,1.1111111vw,16px);margin-top:calc((clamp(16px,1.25vw,18px) * 0.7) - 2px);position:absolute;left:0;top:0;}/*!sc*/ .iVDwa ul li:nth-child(even)::before{-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg);}/*!sc*/ .iVDwa ul li:last-child{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa ol{counter-reset:number-counter;}/*!sc*/ .iVDwa ol li{counter-increment:number-counter;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;margin-bottom:clamp(8px,1.1111111vw,16px);}/*!sc*/ .iVDwa ol li::before{content:counter(number-counter) '. ';-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-right:calc(clamp(8px,0.55vw,8px) / 2);width:clamp(16px,1.6666666vw,24px);color:var(--ember);font-weight:600;}/*!sc*/ .iVDwa ol li:last-child{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g32[id="sc-bppd0a-0"]{content:"iVDwa,"}/*!sc*/ .exiAmk{border:0;-webkit-clip:rect(1px,1px,1px,1px);clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap;}/*!sc*/ data-styled.g33[id="sc-p8xp9k-0"]{content:"exiAmk,"}/*!sc*/ .BGotQ{position:relative;background:linear-gradient(270deg,#BAAEDD 2%,var(--aqua) 47%,var(--dawn) 103%),var(--dawn);overflow:hidden;}/*!sc*/ data-styled.g34[id="sc-pj9bfx-0"]{content:"BGotQ,"}/*!sc*/ .biwnVt{position:relative;z-index:1;min-height:80px;padding-top:clamp(8px,0.55vw,8px);padding-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ @media (min-width:480px){.biwnVt{min-height:48px;}}/*!sc*/ data-styled.g35[id="sc-pj9bfx-1"]{content:"biwnVt,"}/*!sc*/ .eHzuGi{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;}/*!sc*/ .eHzuGi b{font-weight:500;}/*!sc*/ data-styled.g36[id="sc-pj9bfx-2"]{content:"eHzuGi,"}/*!sc*/ .bynOGA{margin-left:clamp(16px,1.6666666vw,24px);margin-right:clamp(8px,0.55vw,8px);-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .bynOGA path{fill:var(--black89);}/*!sc*/ data-styled.g37[id="sc-pj9bfx-3"]{content:"bynOGA,"}/*!sc*/ .vYBEs button,.vYBEs > a{position:relative;}/*!sc*/ .vYBEs button::before,.vYBEs > a::before{content:'';height:16px;width:100%;background-color:transparent;position:absolute;top:-16px;left:50%;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;border-top:0px solid var(--ember);}/*!sc*/ .vYBEs:hover button::before,.vYBEs:hover > a::before{border-top:4px solid var(--ember);}/*!sc*/ .vYBEs > a,.vYBEs > button{position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:clamp(6px,0.55vw,8px);-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:32px;font-size:clamp(16px,1.25vw,18px);line-height:140%;line-height:100%;}/*!sc*/ @media (min-width:1000px){.vYBEs > a,.vYBEs > button{padding:0 8px;}}/*!sc*/ @media (min-width:1185px){.vYBEs > a,.vYBEs > button{padding:0 16px;}}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.vYBEs > a,.vYBEs > button{font-size:14px;}}/*!sc*/ @media (min-width:1185px){.vYBEs > a,.vYBEs > button{font-size:clamp(16px,1.25vw,18px);}}/*!sc*/ .vYBEs > a::after,.vYBEs > button::after{content:'';position:absolute;left:0px;bottom:-16px;width:100%;height:16px;}/*!sc*/ .vYBEs > a svg,.vYBEs > button svg{-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ .vYBEs > a path,.vYBEs > button path{stroke:var(--black89);}/*!sc*/ data-styled.g64[id="sc-sztccy-1"]{content:"vYBEs,"}/*!sc*/ .fsSPAE{height:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .fsSPAE svg{margin-left:0 !important;-webkit-transform:scale(1.3);-ms-transform:scale(1.3);transform:scale(1.3);}/*!sc*/ data-styled.g65[id="sc-x8zf0x-0"]{content:"fsSPAE,"}/*!sc*/ .frcCV{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ @media (min-width:1000px){.frcCV{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ data-styled.g66[id="sc-x8zf0x-1"]{content:"frcCV,"}/*!sc*/ .ilUxtC{position:relative;}/*!sc*/ data-styled.g67[id="sc-x8zf0x-2"]{content:"ilUxtC,"}/*!sc*/ .hfYdLc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:40px;padding:0 6px 0 8px;border-radius:6px;}/*!sc*/ .hfYdLc:hover{background-color:rgba(160,160,160,0.1);}/*!sc*/ .hfYdLc svg{margin-left:clamp(8px,0.55vw,8px);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .hfYdLc path,.hfYdLc circle{stroke:var(--black89);}/*!sc*/ data-styled.g68[id="sc-x8zf0x-3"]{content:"hfYdLc,"}/*!sc*/ .CaIFK{width:clamp(12px,1vw,16px);height:clamp(12px,1vw,16px);margin-right:8px;}/*!sc*/ .CaIFK path{stroke-width:0;fill:var(--black89);}/*!sc*/ data-styled.g69[id="sc-x8zf0x-4"]{content:"CaIFK,"}/*!sc*/ .gaJYBC{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;font-size:clamp(12px,1.25vw,14px);}/*!sc*/ data-styled.g70[id="sc-x8zf0x-5"]{content:"gaJYBC,"}/*!sc*/ .cLtIBO{margin-left:8px;}/*!sc*/ .cLtIBO svg{width:6px;height:6px;}/*!sc*/ data-styled.g71[id="sc-x8zf0x-6"]{content:"cLtIBO,"}/*!sc*/ .RImBQ{display:none;}/*!sc*/ @media (min-width:1000px){.RImBQ{display:block;}}/*!sc*/ data-styled.g77[id="sc-l7xw7o-0"]{content:"RImBQ,"}/*!sc*/ @media (min-width:1000px){.dlApDH{display:none;}}/*!sc*/ data-styled.g78[id="sc-104qbzc-0"]{content:"dlApDH,"}/*!sc*/ .iVqRvK{position:relative;}/*!sc*/ .iVqRvK:hover > div:nth-child(2){display:block;}/*!sc*/ data-styled.g79[id="sc-1jn5toj-0"]{content:"iVqRvK,"}/*!sc*/ .gvNydw{position:absolute;display:none;padding:clamp(8px,1.1111111vw,16px);left:calc(50% + 0px);bottom:calc(100% + 18px);width:-webkit-max-content;width:-moz-max-content;width:max-content;max-width:320px;color:var(--white);-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);box-shadow:0px 16px 16px rgba(0,0,0,0.16);z-index:3;line-height:150%;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;bottom:initial;top:calc(100% + 18px);background-color:var(--midnight);}/*!sc*/ .gvNydw:after{content:'';position:absolute;bottom:-8px;left:50%;width:16px;height:16px;-webkit-transform:translateX(calc(-50% - 0px)) rotate(45deg);-ms-transform:translateX(calc(-50% - 0px)) rotate(45deg);transform:translateX(calc(-50% - 0px)) rotate(45deg);bottom:initial;top:-8px;}/*!sc*/ .gvNydw:before{content:'';position:absolute;bottom:-20px;left:50%;width:100%;height:20px;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);bottom:initial;top:-20px;}/*!sc*/ .gvNydw:after{background-color:var(--midnight);}/*!sc*/ data-styled.g80[id="sc-1jn5toj-1"]{content:"gvNydw,"}/*!sc*/ .kNqzYA{background-color:var(--mercury);}/*!sc*/ data-styled.g83[id="sc-s439iv-0"]{content:"kNqzYA,"}/*!sc*/ .kwfqbm{height:5px;width:0%;-webkit-transition:width 0.3s;transition:width 0.3s;background-color:var(--cobalt);}/*!sc*/ data-styled.g84[id="sc-s439iv-1"]{content:"kwfqbm,"}/*!sc*/ .gFwDBS{width:100%;position:-webkit-sticky;position:sticky;top:0px;z-index:4;background-color:var(--white);box-shadow:inset 0px -1px 0px var(--midnight200);}/*!sc*/ data-styled.g94[id="sc-642778-0"]{content:"gFwDBS,"}/*!sc*/ .kDVWNz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;padding-top:0;padding-bottom:0;-webkit-column-gap:0;column-gap:0;height:70px;}/*!sc*/ data-styled.g95[id="sc-642778-1"]{content:"kDVWNz,"}/*!sc*/ .iUCGVb{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .iUCGVb > a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ data-styled.g96[id="sc-642778-2"]{content:"iUCGVb,"}/*!sc*/ .fzfQXR{display:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ @media (min-width:1000px){.fzfQXR{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:clamp(8px,0.55vw,8px);}}/*!sc*/ data-styled.g97[id="sc-642778-3"]{content:"fzfQXR,"}/*!sc*/ .gWflGj{display:none;}/*!sc*/ @media (min-width:1000px){.gWflGj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-left:clamp(8px,1.1111111vw,16px);}}/*!sc*/ @media (min-width:1185px){.gWflGj{margin-left:clamp(16px,1.6666666vw,24px);}}/*!sc*/ data-styled.g98[id="sc-642778-4"]{content:"gWflGj,"}/*!sc*/ .iMkZOP{text-align:center;-webkit-text-decoration:none;text-decoration:none;margin-right:clamp(8px,0.55vw,8px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:14px;font-weight:500;line-height:100%;color:var(--cobalt);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .iMkZOP:hover{color:var(--cobaltDark);}/*!sc*/ @media (min-width:1185px){.iMkZOP{font-size:16px;}}/*!sc*/ data-styled.g99[id="sc-642778-5"]{content:"iMkZOP,"}/*!sc*/ .byVcBP{-webkit-order:initial;-ms-flex-order:initial;order:initial;}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.byVcBP > a{font-size:14px;}}/*!sc*/ data-styled.g101[id="sc-642778-7"]{content:"byVcBP,"}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.ZfzPg > a{font-size:14px;}}/*!sc*/ data-styled.g102[id="sc-642778-8"]{content:"ZfzPg,"}/*!sc*/ .dfqCkY{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;gap:clamp(8px,1.1111111vw,16px);}/*!sc*/ @media (min-width:1000px){.dfqCkY{display:none;}}/*!sc*/ data-styled.g103[id="sc-642778-9"]{content:"dfqCkY,"}/*!sc*/ .jthqEi{width:40px;height:40px;position:relative;}/*!sc*/ .jthqEi span{width:24px;height:2px;background-color:var(--black89);display:block;position:absolute;top:11px;left:8px;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ .jthqEi span:nth-child(2){top:19px;}/*!sc*/ .jthqEi span:nth-child(3){top:27px;}/*!sc*/ data-styled.g106[id="sc-642778-12"]{content:"jthqEi,"}/*!sc*/ .eYKlFj{position:relative;}/*!sc*/ data-styled.g113[id="sc-f34alj-0"]{content:"eYKlFj,"}/*!sc*/ .eRABuG img,.eRABuG video{width:100%;}/*!sc*/ data-styled.g118[id="sc-f34alj-5"]{content:"eRABuG,"}/*!sc*/ .iLbMmI{background-color:var(--midnightStatic);}/*!sc*/ data-styled.g119[id="sc-110qyy0-0"]{content:"iLbMmI,"}/*!sc*/ .lbDmQZ{background-color:var(--midnightStatic);color:var(--white89Static);}/*!sc*/ data-styled.g120[id="sc-110qyy0-1"]{content:"lbDmQZ,"}/*!sc*/ .gJgqjM{row-gap:0;}/*!sc*/ .gJgqjM a{-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .gJgqjM a:hover{color:var(--white89Static);}/*!sc*/ data-styled.g121[id="sc-110qyy0-2"]{content:"gJgqjM,"}/*!sc*/ .lkzDEo{grid-column:1/-1;}/*!sc*/ .lkzDEo:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ @media (min-width:1000px){.lkzDEo{grid-column:span 2;}.lkzDEo:not(:first-child){margin-top:0;}}/*!sc*/ data-styled.g123[id="sc-110qyy0-4"]{content:"lkzDEo,"}/*!sc*/ .hEJurh{font-weight:600;margin-bottom:clamp(16px,1.6666666vw,24px);border-bottom:1px solid var(--midnight200DarkStatic);padding-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ @media (min-width:1000px){.hEJurh{margin-bottom:clamp(8px,1.1111111vw,16px);border-bottom:none;padding-bottom:0;}}/*!sc*/ data-styled.g124[id="sc-110qyy0-5"]{content:"hEJurh,"}/*!sc*/ .dfZRgo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}/*!sc*/ .dfZRgo li{width:calc(50% - 12px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;color:var(--black60DarkStatic);}/*!sc*/ .dfZRgo li:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .dfZRgo + ul{margin-top:clamp(16px,1.6666666vw,24px);padding-top:clamp(16px,1.6666666vw,24px);border-top:1px solid var(--midnight200DarkStatic);}/*!sc*/ @media (min-width:1000px){.dfZRgo{display:block;}.dfZRgo li{width:100%;}.dfZRgo li:not(:last-child){margin-bottom:clamp(8px,1.1111111vw,16px);}.dfZRgo + ul{margin-top:clamp(8px,1.1111111vw,16px);padding-top:clamp(8px,1.1111111vw,16px);}}/*!sc*/ data-styled.g125[id="sc-110qyy0-6"]{content:"dfZRgo,"}/*!sc*/ .hxrqCH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;grid-column:1/-1;margin-top:clamp(40px,3.8888888vw,56px);color:var(--black60DarkStatic);margin-left:auto;margin-right:auto;}/*!sc*/ @media (min-width:1000px){.hxrqCH{-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;margin-left:0;margin-right:0;}}/*!sc*/ data-styled.g127[id="sc-110qyy0-8"]{content:"hxrqCH,"}/*!sc*/ .eTMaTC{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .eTMaTC li{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .eTMaTC li:not(:last-child){margin-right:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g128[id="sc-110qyy0-9"]{content:"eTMaTC,"}/*!sc*/ .FCYKc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;text-align:center;}/*!sc*/ .FCYKc p{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .FCYKc img{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ @media (min-width:1000px){.FCYKc{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;text-align:left;}.FCYKc img{margin-right:clamp(8px,0.55vw,8px);margin-bottom:0;}}/*!sc*/ data-styled.g129[id="sc-110qyy0-10"]{content:"FCYKc,"}/*!sc*/ .hHcNsV{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-order:-1;-ms-flex-order:-1;order:-1;margin-bottom:clamp(40px,3.8888888vw,56px);}/*!sc*/ @media (min-width:1000px){.hHcNsV{-webkit-order:0;-ms-flex-order:0;order:0;margin-bottom:0px;margin-left:clamp(16px,1.6666666vw,24px);}}/*!sc*/ data-styled.g130[id="sc-110qyy0-11"]{content:"hHcNsV,"}/*!sc*/ .kTYxrK{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ .kTYxrK > img{height:24px;}/*!sc*/ @media (min-width:1000px){.kTYxrK{display:none;}}/*!sc*/ data-styled.g131[id="sc-110qyy0-12"]{content:"kTYxrK,"}/*!sc*/ .jDjEjm{background-color:var(--white);}/*!sc*/ data-styled.g165[id="sc-113110s-0"]{content:"jDjEjm,"}/*!sc*/ .AVhwD{padding:clamp(24px,2.7777777vw,40px) clamp(16px,5.555555vw,80px);}/*!sc*/ data-styled.g218[id="sc-zylmo5-0"]{content:"AVhwD,"}/*!sc*/ .gfTTXT{background-color:var(--dusk);position:relative;padding:clamp(24px,2.7777777vw,40px);overflow:hidden;max-width:calc(1600px - clamp(16px,5.555555vw,80px) * 2);}/*!sc*/ @media (min-width:1000px){.gfTTXT{padding:clamp(24px,2.7777777vw,40px) 0;}}/*!sc*/ data-styled.g220[id="sc-zylmo5-2"]{content:"gfTTXT,"}/*!sc*/ .jHaYAX{grid-column:1/-1;position:relative;z-index:1;}/*!sc*/ @media (min-width:1000px){.jHaYAX{grid-column:3/11;}}/*!sc*/ data-styled.g221[id="sc-zylmo5-3"]{content:"jHaYAX,"}/*!sc*/ .dKtBBt{text-align:center;}/*!sc*/ data-styled.g222[id="sc-zylmo5-4"]{content:"dKtBBt,"}/*!sc*/ .ncYBt{width:75%;margin-left:auto;margin-right:auto;margin-top:clamp(8px,1.1111111vw,16px);text-align:center;color:var(--black60);}/*!sc*/ data-styled.g223[id="sc-zylmo5-5"]{content:"ncYBt,"}/*!sc*/ .hiNNmc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin-top:calc(clamp(24px,2.7777777vw,40px) - clamp(8px,0.55vw,8px));}/*!sc*/ .hiNNmc > div:nth-child(1){margin-right:clamp(8px,0.55vw,8px);}/*!sc*/ .hiNNmc > div{margin-top:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g224[id="sc-zylmo5-6"]{content:"hiNNmc,"}/*!sc*/ .gWYKia{position:absolute;top:-400px;left:-400px;width:1000px;height:1000px;-webkit-transform:translate(40%,40%);-ms-transform:translate(40%,40%);transform:translate(40%,40%);}/*!sc*/ .gWYKia img{width:100%;}/*!sc*/ @media (min-width:1000px){.gWYKia{display:none;}}/*!sc*/ data-styled.g231[id="sc-zylmo5-13"]{content:"gWYKia,"}/*!sc*/ .sHEON{display:none !important;}/*!sc*/ @media (min-width:1000px){.sHEON{display:block !important;position:absolute;top:-400px;left:-400px;width:1000px;height:1000px;-webkit-transform:translateX(90%);-ms-transform:translateX(90%);transform:translateX(90%);}.sHEON img{width:100%;}}/*!sc*/ data-styled.g232[id="sc-zylmo5-14"]{content:"sHEON,"}/*!sc*/ .dYnQAv{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.dYnQAv{grid-column:2/12;}}/*!sc*/ data-styled.g350[id="sc-1msvl6g-0"]{content:"dYnQAv,"}/*!sc*/ .cvweeS{font-size:clamp(24px,2.222222vw,32px);line-height:120%;font-style:italic;}/*!sc*/ data-styled.g351[id="sc-1msvl6g-1"]{content:"cvweeS,"}/*!sc*/ .hMAYFr{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;font-weight:600;margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ data-styled.g352[id="sc-1msvl6g-2"]{content:"hMAYFr,"}/*!sc*/ .jdGxOS{display:inline-block;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;font-weight:600;-webkit-text-decoration:underline;text-decoration:underline;color:var(--cobalt);margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ .jdGxOS:hover{color:var(--cobaltDark);}/*!sc*/ .jdGxOS:active{color:var(--midnight);}/*!sc*/ data-styled.g353[id="sc-1msvl6g-3"]{content:"jdGxOS,"}/*!sc*/ .hrsyHH{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .hrsyHH a{-webkit-text-decoration:underline;text-decoration:underline;color:var(--cobalt);}/*!sc*/ .hrsyHH a:hover{color:var(--cobaltDark);}/*!sc*/ .hrsyHH a:active{color:var(--midnight);}/*!sc*/ data-styled.g354[id="sc-1msvl6g-4"]{content:"hrsyHH,"}/*!sc*/ .cFAXwm{grid-column:1/-1;}/*!sc*/ .cFAXwm ul:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ .cFAXwm ul:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .cFAXwm h1:not(:first-child),.cFAXwm h2:not(:first-child),.cFAXwm h3:not(:first-child),.cFAXwm h4:not(:first-child),.cFAXwm h5:not(:first-child),.cFAXwm h6:not(:first-child){margin-top:clamp(56px,5.5555555vw,80px);}/*!sc*/ .cFAXwm h1:not(:last-child),.cFAXwm h2:not(:last-child),.cFAXwm h3:not(:last-child),.cFAXwm h4:not(:last-child),.cFAXwm h5:not(:last-child),.cFAXwm h6:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .cFAXwm .next-image{box-shadow:0px 0px 32px 0px #2d364212;}/*!sc*/ .cFAXwm h2{-webkit-scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));-moz-scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));-ms-scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));}/*!sc*/ @media (min-width:1000px){.cFAXwm{grid-column:3/11;}}/*!sc*/ data-styled.g401[id="sc-qvfq4k-0"]{content:"cFAXwm,"}/*!sc*/ .tzAow{padding:clamp(24px,2.7777777vw,40px) clamp(16px,5.555555vw,80px);}/*!sc*/ data-styled.g402[id="sc-ulhoor-0"]{content:"tzAow,"}/*!sc*/ .koyxRU{padding:0;max-width:calc(1600px - (clamp(16px,5.555555vw,80px)) * 2);}/*!sc*/ data-styled.g403[id="sc-ulhoor-1"]{content:"koyxRU,"}/*!sc*/ .fkItys{grid-column:1/-1;background-color:var(--dusk);padding:clamp(24px,2.7777777vw,40px) 0;}/*!sc*/ @media (min-width:1000px){.fkItys{grid-column:2/12;}}/*!sc*/ data-styled.g404[id="sc-ulhoor-2"]{content:"fkItys,"}/*!sc*/ .kZBmex{width:calc((100% - 360px) * 0.8 + 280px);margin:0 auto;}/*!sc*/ .kZBmex .next-image{box-shadow:0px 0px 32px 0px #2d364212;}/*!sc*/ data-styled.g405[id="sc-ulhoor-3"]{content:"kZBmex,"}/*!sc*/ .erukES{grid-column:3/11;}/*!sc*/ data-styled.g406[id="sc-ulhoor-4"]{content:"erukES,"}/*!sc*/ .fgbasm{margin-top:clamp(40px,3.8888888vw,56px);}/*!sc*/ data-styled.g407[id="sc-ulhoor-5"]{content:"fgbasm,"}/*!sc*/ .eREeLz{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.eREeLz{grid-column:1/5;}}/*!sc*/ data-styled.g729[id="sc-15lfwxq-1"]{content:"eREeLz,"}/*!sc*/ .jPyyCB{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.jPyyCB{grid-column:5/13;}}/*!sc*/ data-styled.g730[id="sc-15lfwxq-2"]{content:"jPyyCB,"}/*!sc*/ .eXwHgO{border-top:1px solid var(--midnight200);}/*!sc*/ .eXwHgO:last-child{border-bottom:1px solid var(--midnight200);}/*!sc*/ .eXwHgO:hover button{opacity:1;}/*!sc*/ data-styled.g731[id="sc-15lfwxq-3"]{content:"eXwHgO,"}/*!sc*/ .bnDEIo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;padding:clamp(16px,1.6666666vw,24px) 0;text-align:left;}/*!sc*/ .bnDEIo path{stroke:var(--black89);}/*!sc*/ .bnDEIo svg{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ data-styled.g732[id="sc-15lfwxq-4"]{content:"bnDEIo,"}/*!sc*/ .kJjHjF{font-size:clamp(18px,1.388888vw,20px);line-height:120%;padding-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g733[id="sc-15lfwxq-5"]{content:"kJjHjF,"}/*!sc*/ .fTUgPP{padding-bottom:clamp(16px,1.6666666vw,24px);color:var(--black60);}/*!sc*/ data-styled.g734[id="sc-15lfwxq-6"]{content:"fTUgPP,"}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ data-styled.g767[id="sc-dpugv6-0"]{content:"gxjDTM,"}/*!sc*/ .fxicEm{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ data-styled.g768[id="sc-dpugv6-1"]{content:"fxicEm,"}/*!sc*/ .jOTrdO{padding-bottom:clamp(16px,1.6666666vw,24px);-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ .jOTrdO label.hidden{position:absolute;-webkit-clip:rect(1px,1px,1px,1px);clip:rect(1px,1px,1px,1px);padding:0px;border:0;height:1px;width:1px;overflow:hidden;}/*!sc*/ .jOTrdO.error label,.jOTrdO.error p.error{color:#bd0100;}/*!sc*/ .jOTrdO.error input{border-color:#bd0100;padding-right:30px;}/*!sc*/ .dark-mode .sc-dpugv6-2.error label,.footer-subscription-form .jOTrdO.error label,.dark-mode .jOTrdO.error p.error,.footer-subscription-form .jOTrdO.error p.error{color:#e59999;}/*!sc*/ .dark-mode .sc-dpugv6-2.error input,.footer-subscription-form .jOTrdO.error input{border-color:#e59999;}/*!sc*/ .jOTrdO .error.error-checkbox{margin-top:-0.75em;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g769[id="sc-dpugv6-2"]{content:"jOTrdO,"}/*!sc*/ .jyeItc{font-size:clamp(16px,1.25vw,18px);line-height:140%;background:transparent;border-radius:4px;box-sizing:border-box;margin-top:clamp(8px,0.55vw,8px);margin-bottom:clamp(8px,1.1111111vw,16px);outline:none;border:1px solid #a6a8b3;color:rgba(0,0,0,0.89);}/*!sc*/ .jyeItc:hover,.jyeItc:focus{border-color:#4d5167;}/*!sc*/ .jyeItc::-webkit-input-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc::-moz-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc:-ms-input-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc::placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .dark-mode .sc-dpugv6-3,.footer-subscription-form .jyeItc{border-color:#8b8e9c;color:rgba(255,255,255,0.89);}/*!sc*/ .dark-mode .sc-dpugv6-3:hover,.footer-subscription-form .jyeItc:hover,.dark-mode .jyeItc:focus,.footer-subscription-form .jyeItc:focus{border-color:rgba(255,255,255,0.89);}/*!sc*/ .dark-mode .sc-dpugv6-3::-webkit-input-placeholder,.footer-subscription-form .jyeItc::-webkit-input-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3::-moz-placeholder,.footer-subscription-form .jyeItc::-moz-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3:-ms-input-placeholder,.footer-subscription-form .jyeItc:-ms-input-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3::placeholder,.footer-subscription-form .jyeItc::placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ data-styled.g770[id="sc-dpugv6-3"]{content:"jyeItc,"}/*!sc*/ .dVURbw{position:relative;}/*!sc*/ .dVURbw svg{position:absolute;top:20px;right:10px;}/*!sc*/ .dVURbw svg path{fill:#BD0100;}/*!sc*/ .dark-mode .sc-dpugv6-4 svg path,.footer-subscription-form .dVURbw svg path{fill:#E59999;}/*!sc*/ data-styled.g771[id="sc-dpugv6-4"]{content:"dVURbw,"}/*!sc*/ .tbxZQ{padding-bottom:clamp(16px,1.6666666vw,24px);cursor:pointer;}/*!sc*/ .footer-subscription-form .sc-dpugv6-8 a{color:#c3f0f7;}/*!sc*/ data-styled.g775[id="sc-dpugv6-8"]{content:"tbxZQ,"}/*!sc*/ .kfiUvs{background-color:var(--midnightStatic);}/*!sc*/ data-styled.g776[id="sc-1l1rr80-0"]{content:"kfiUvs,"}/*!sc*/ .ktDrYh{padding:0;border-bottom:1px solid var(--midnight200);grid-column:1/-1;padding-bottom:clamp(40px,3.8888888vw,56px);padding-top:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g777[id="sc-1l1rr80-1"]{content:"ktDrYh,"}/*!sc*/ .fXIBze{color:var(--whiteStatic);margin-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g778[id="sc-1l1rr80-2"]{content:"fXIBze,"}/*!sc*/ .STEoT{font-size:clamp(16px,1.25vw,18px);line-height:140%;color:var(--black60);margin-bottom:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g779[id="sc-1l1rr80-3"]{content:"STEoT,"}/*!sc*/ .jtUgWQ{grid-column:1/10;}/*!sc*/ @media (min-width:1000px){.jtUgWQ{grid-column:1/-1;}}/*!sc*/ data-styled.g780[id="sc-1l1rr80-4"]{content:"jtUgWQ,"}/*!sc*/ .iRKbu{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.iRKbu{grid-column:-1;}}/*!sc*/ data-styled.g782[id="sc-1l1rr80-6"]{content:"iRKbu,"}/*!sc*/ .zNVTh{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g783[id="sc-1l1rr80-7"]{content:"zNVTh,"}/*!sc*/ .grqGRk{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-webkit-justify-content:start;-ms-flex-pack:start;justify-content:start;}/*!sc*/ .grqGRk:hover p{color:var(--whiteStatic);}/*!sc*/ @media (min-width:1000px){.grqGRk{-webkit-box-pack:end;-webkit-justify-content:end;-ms-flex-pack:end;justify-content:end;}}/*!sc*/ data-styled.g784[id="sc-1l1rr80-8"]{content:"grqGRk,"}/*!sc*/ .cWNuoE{width:24px;}/*!sc*/ data-styled.g785[id="sc-1l1rr80-9"]{content:"cWNuoE,"}/*!sc*/ .gbTDDa{color:var(--white89Static);margin-left:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g786[id="sc-1l1rr80-10"]{content:"gbTDDa,"}/*!sc*/ .hLJbTA{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ .hLJbTA .next-image{width:24px;}/*!sc*/ .hLJbTA a:not(:last-child){margin-right:clamp(16px,1.6666666vw,24px);}/*!sc*/ @media (min-width:1000px){.hLJbTA a:not(:last-child){margin-right:clamp(8px,0.55vw,8px);}}/*!sc*/ data-styled.g787[id="sc-1l1rr80-11"]{content:"hLJbTA,"}/*!sc*/ .irPQuO{max-width:300px;padding-right:clamp(8px,0.55vw,8px);-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;}/*!sc*/ .irPQuO .sc-dpugv6-2 input{height:40px;background-color:var(--whiteStatic);color:var(--black89Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::-webkit-input-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::-moz-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input:-ms-input-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::placeholder{color:var(--black43Static);}/*!sc*/ data-styled.g789[id="sc-1l1rr80-13"]{content:"irPQuO,"}/*!sc*/ .ktKeKH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .ktKeKH .sc-dpugv6-2 .error.error-checkbox{margin-top:0;}/*!sc*/ .ktKeKH .sc-dpugv6-8{line-height:120%;color:var(--black60);}/*!sc*/ .ktKeKH .sc-dpugv6-8 a{color:var(--black60);}/*!sc*/ .ktKeKH .sc-dpugv6-8 a:hover{color:var(--whiteStatic);}/*!sc*/ .ktKeKH .sc-dpugv6-0{width:18px;height:18px;margin-top:0;}/*!sc*/ data-styled.g790[id="sc-1l1rr80-14"]{content:"ktKeKH,"}/*!sc*/ .bjRxKo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ data-styled.g791[id="sc-1l1rr80-15"]{content:"bjRxKo,"}/*!sc*/ .edUoUL{margin-top:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g792[id="sc-1l1rr80-16"]{content:"edUoUL,"}/*!sc*/ .lnorCS{background-color:var(--white);}/*!sc*/ data-styled.g803[id="sc-1yne8f3-0"]{content:"lnorCS,"}/*!sc*/ .ipfMle{position:-webkit-sticky;position:sticky;bottom:clamp(24px,2.7777777vw,40px);margin-left:auto;margin-right:clamp(16px,5.555555vw,80px);z-index:2;width:calc(100% - (clamp(16px,5.555555vw,80px) * 2));background-color:var(--white);border:1px solid var(--midnight200);}/*!sc*/ .ipfMle:hover{border:1px solid var(--midnight400);}/*!sc*/ @media (min-width:1000px){.ipfMle{max-width:290px;}}/*!sc*/ data-styled.g830[id="sc-1l17gvr-0"]{content:"ipfMle,"}/*!sc*/ .clIDZi{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;padding:0 clamp(16px,1.6666666vw,24px);height:62px;font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;}/*!sc*/ .clIDZi path{stroke:var(--black89);}/*!sc*/ data-styled.g831[id="sc-1l17gvr-1"]{content:"clIDZi,"}/*!sc*/ .tncxQ{position:relative;grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.tncxQ{grid-column:3/-3;}}/*!sc*/ data-styled.g833[id="sc-jr97bh-0"]{content:"tncxQ,"}/*!sc*/ .hpirzg{margin-bottom:clamp(24px,2.7777777vw,40px);color:var(--black60);margin-right:70px;}/*!sc*/ data-styled.g834[id="sc-jr97bh-1"]{content:"hpirzg,"}/*!sc*/ .giYeui{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ .giYeui a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .giYeui a svg{margin-right:clamp(8px,0.55vw,8px);}/*!sc*/ .giYeui a:hover{-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ data-styled.g835[id="sc-jr97bh-2"]{content:"giYeui,"}/*!sc*/ .gnfqah{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g836[id="sc-jr97bh-3"]{content:"gnfqah,"}/*!sc*/ .jSLcOZ{color:var(--black60);}/*!sc*/ data-styled.g837[id="sc-jr97bh-4"]{content:"jSLcOZ,"}/*!sc*/ .dJhzPA{grid-column:1/-1;-webkit-order:1;-ms-flex-order:1;order:1;-webkit-align-self:flex-start;-ms-flex-item-align:start;align-self:flex-start;}/*!sc*/ @media (min-width:1000px){.dJhzPA{grid-column:1/3;-webkit-order:0;-ms-flex-order:0;order:0;}}/*!sc*/ data-styled.g841[id="sc-jr97bh-8"]{content:"dJhzPA,"}/*!sc*/ .ljKcZh{position:relative;padding:clamp(8px,1.1111111vw,16px) 0;border-top:1px solid var(--midnight200);font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;}/*!sc*/ .ljKcZh h2{margin-bottom:clamp(8px,1.1111111vw,16px);font-weight:400;color:var(--black60);}/*!sc*/ data-styled.g842[id="sc-jr97bh-9"]{content:"ljKcZh,"}/*!sc*/ .jIPbuZ{grid-column:1/-1;}/*!sc*/ .jIPbuZ img{width:100%;}/*!sc*/ .jIPbuZ video{width:100%;}/*!sc*/ .jIPbuZ p{margin-top:clamp(8px,1.1111111vw,16px);}/*!sc*/ @media (min-width:1000px){.jIPbuZ{grid-column:3/-3;}}/*!sc*/ data-styled.g848[id="sc-jr97bh-15"]{content:"jIPbuZ,"}/*!sc*/ .boXmqO{display:inline-block;}/*!sc*/ .boXmqO svg path{fill:#a7a8b3;}/*!sc*/ .boXmqO:hover svg path{fill:var(--midnight600);}/*!sc*/ data-styled.g849[id="sc-jr97bh-16"]{content:"boXmqO,"}/*!sc*/ .fVZqWG{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:80%;}/*!sc*/ @media (max-width:1000px){.fVZqWG{width:150px;}}/*!sc*/ data-styled.g850[id="sc-jr97bh-17"]{content:"fVZqWG,"}/*!sc*/ .iEwesZ{row-gap:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g852[id="sc-ijx967-0"]{content:"iEwesZ,"}/*!sc*/ .bowQwc{grid-column:span 6;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;padding:clamp(24px,2.7777777vw,40px) clamp(40px,3.8888888vw,56px);background-color:var(--aqua);background-color:var(--noonStatic);}/*!sc*/ .bowQwc p{margin-top:clamp(16px,1.6666666vw,24px);-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ .bowQwc img{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;}/*!sc*/ data-styled.g853[id="sc-ijx967-1"]{content:"bowQwc,"}/*!sc*/ .dKsOhE{font-size:clamp(24px,2.222222vw,32px);line-height:120%;}/*!sc*/ data-styled.g854[id="sc-ijx967-2"]{content:"dKsOhE,"}/*!sc*/ .hlhVhl{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;color:var(--black89Static);text-align:right;margin-left:clamp(8px,1.1111111vw,16px);}/*!sc*/ .hrkTdA{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;color:var(--black89Static);-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g855[id="sc-ijx967-3"]{content:"hlhVhl,hrkTdA,"}/*!sc*/ </style></head><body class="hotjar"><script>window.RUNTIME_ENV = "live"; window.LOGGER_LOG_LEVEL = "error"</script><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-N4F4J3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div><div class="sc-pj9bfx-0 BGotQ"><div class="sc-341qbk-0 sc-pj9bfx-1 iEiGUx biwnVt"><div class="sc-pj9bfx-2 eHzuGi"><div><div class="sc-bppd0a-0 iVDwa"><p>Are you an agency specialized in UX, digital marketing, or growth? Join our <a href="https://www.hotjar.com/partners/">Partner Program</a></p></div></div><button class="sc-pj9bfx-3 bynOGA"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.0255 11.9999L6 17.0255L6.97452 18L12 12.9745L17.0255 18L18 17.0255L12.9745 11.9999L17.9999 6.97452L17.0254 6L12 11.0254L6.97463 6L6.00011 6.97452L11.0255 11.9999Z" fill="black"></path></svg><span class="sc-p8xp9k-0 exiAmk">Close banner</span></button></div></div></div><nav class="sc-642778-0 gFwDBS"><div class="sc-341qbk-0 sc-642778-1 iEiGUx kDVWNz"><div class="sc-642778-2 iUCGVb"><a href="https://www.hotjar.com/"><svg width="130" height="44" viewBox="0 0 521 178" fill="none" xmlns="http://www.w3.org/2000/svg"><mask id="mask0_148_224" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="400" height="104"><path d="M399.998 0H0V103.213H399.998V0Z" fill="white"></path></mask><g mask="url(#mask0_148_224)"><path d="M104.648 78.2608V0.102875H116.799V30.9082C120.623 25.2102 126.373 22.3743 134.023 22.3743C140.553 22.3743 145.601 24.2996 149.165 28.1763C152.729 32.0269 154.525 37.4126 154.525 44.3074V78.2608H142.374V45.9986C142.374 37.0744 138.394 32.6253 130.432 32.6253C126.451 32.6253 123.199 33.8221 120.649 36.2158C118.1 38.6094 116.825 41.9917 116.825 46.3367V78.2608H104.648Z" fill="#020203"></path><path d="M211.915 71.522C206.503 76.9077 199.712 79.6136 191.543 79.6136C183.373 79.6136 176.557 76.9077 171.119 71.522C165.681 66.1363 162.949 59.2676 162.949 50.9419C162.949 42.6161 165.681 35.7734 171.119 30.4137C176.557 25.054 183.373 22.3741 191.543 22.3741C199.712 22.3741 206.503 25.054 211.915 30.4137C217.326 35.7734 220.006 42.6161 220.006 50.9419C220.032 59.2676 217.326 66.1103 211.915 71.522ZM180.017 64.6533C182.905 68.0356 186.756 69.7008 191.543 69.7008C196.356 69.7008 200.181 68.0096 203.069 64.6533C205.957 61.271 207.388 56.7178 207.414 50.9419C207.414 45.2439 205.957 40.7168 203.017 37.3345C200.103 33.9521 196.252 32.2609 191.543 32.2869C186.729 32.2869 182.905 33.9521 180.017 37.2824C177.129 40.6127 175.672 45.1659 175.672 50.9419C175.698 56.7178 177.129 61.297 180.017 64.6533Z" fill="#020203"></path><path d="M248.161 79.6139C236.973 79.6139 231.379 73.6297 231.379 61.6355V33.9784H222.949V23.7534H231.717L234.527 7.67429H243.633V23.7534H265.358V33.9784H243.633V61.2972C243.633 66.3187 245.481 68.8424 249.149 68.8424C252.61 68.8424 255.706 65.6943 258.49 59.398L267.934 64.2373C263.329 74.4883 256.72 79.6139 248.161 79.6139Z" fill="#020203"></path><path d="M271.884 103.238C266.472 103.238 262.023 101.729 258.484 98.7369L262.985 89.1883C265.171 91.7381 267.513 93.0129 270.062 93.0129C273.445 93.0129 275.136 90.8274 275.136 86.4824V23.7272H287.286V86.6906C287.286 92.5446 285.829 96.7595 282.941 99.3353C280.079 101.937 276.385 103.212 271.884 103.238ZM281.224 14.5168C279.221 14.5949 277.295 13.8664 275.812 12.4874C275.11 11.837 274.563 11.0304 274.199 10.1198C273.835 9.20914 273.653 8.27248 273.679 7.30981C273.653 6.34715 273.835 5.35849 274.199 4.47388C274.563 3.56325 275.11 2.75671 275.812 2.08025C277.269 0.75333 279.195 -0.00119019 281.198 -0.00119019C283.175 -0.00119019 285.101 0.75333 286.584 2.08025C287.286 2.75671 287.858 3.56323 288.249 4.44784C288.639 5.35847 288.821 6.32113 288.795 7.30981C288.821 8.27248 288.639 9.20917 288.249 10.0938C287.858 10.9784 287.312 11.7589 286.61 12.4094C285.907 13.0858 285.075 13.6322 284.138 13.9704C283.175 14.3607 282.213 14.5168 281.224 14.5168Z" fill="#020203"></path><path d="M317.468 79.6137C311.25 79.6137 306.202 78.0526 302.325 74.9565C298.449 71.8343 296.523 67.6715 296.523 62.4159C296.523 57.6286 298.527 53.5438 302.534 50.2135C306.54 46.8832 311.588 45.218 317.676 45.218C323.894 45.218 329.15 47.1954 333.443 51.1761V44.5415C333.443 40.6388 332.454 37.6208 330.451 35.4873C328.473 33.3538 325.637 32.2871 321.943 32.2871C314.528 32.2871 309.897 36.0597 308.101 43.6309L296.966 41.2633C298.475 35.4092 301.441 30.8041 305.864 27.4217C310.287 24.0394 315.803 22.3743 322.411 22.3743C329.618 22.3743 335.29 24.2736 339.453 28.0462C343.616 31.8448 345.697 37.3606 345.697 44.6196V78.2348H333.885V71.3661C329.93 76.8819 324.467 79.6137 317.468 79.6137ZM319.731 70.6115C325.143 70.6115 329.722 67.9057 333.469 62.52V60.8288C329.722 56.3277 325.143 54.0901 319.731 54.0901C316.583 54.0901 314.033 54.8707 312.082 56.4057C311.171 57.0822 310.417 57.9668 309.897 59.0075C309.376 60.0222 309.142 61.167 309.142 62.3118C309.116 63.4566 309.35 64.6274 309.845 65.6681C310.339 66.7088 311.093 67.6194 312.004 68.3219C313.929 69.857 316.505 70.6115 319.731 70.6115Z" fill="#020203"></path><path d="M357.57 78.2607V23.7271H369.382V33.1716C372.374 26.2769 377.552 22.8165 384.915 22.8165C389.26 22.8165 392.876 24.2474 395.712 27.0834C398.574 29.9193 399.979 33.744 399.979 38.5573C399.953 41.4193 399.459 44.2812 398.522 46.9871L387.387 45.8684C387.621 44.3854 387.777 42.8763 387.829 41.3673C387.829 35.7474 385.513 32.9374 380.856 32.9374C377.708 32.9374 375.054 34.6026 372.921 37.9329C370.787 41.2632 369.721 45.6602 369.721 51.15V78.2607H357.57Z" fill="#020203"></path><path d="M28.7497 32.079C37.8039 27.0575 50.2144 20.1628 50.2144 0.128967H35.2021C35.2021 11.3427 29.7384 14.3868 21.4647 18.9659C12.4105 23.9874 0 30.8822 0 50.916H15.0123C15.0123 39.7022 20.476 36.6582 28.7497 32.079Z" fill="#E73C1F"></path><path d="M54.7411 27.4738C54.7411 38.6875 49.2774 41.7316 41.0038 46.3108C31.9496 51.3322 19.5391 58.227 19.5391 78.2608H34.5513C34.5513 67.0471 40.0151 64.003 48.2888 59.4238C57.343 54.4023 69.7535 47.5076 69.7535 27.4738H54.7411Z" fill="#E73C1F"></path></g><path d="M118.566 139.3C125.266 139.3 130.766 145.05 130.766 152.5C130.766 159.95 125.266 165.7 118.566 165.7C114.916 165.7 112.266 164.35 110.466 162.05V165H104.016V130H110.466V142.95C112.266 140.65 114.916 139.3 118.566 139.3ZM117.366 159.55C121.366 159.55 124.316 156.7 124.316 152.5C124.316 148.3 121.366 145.45 117.366 145.45C113.416 145.45 110.466 148.3 110.466 152.5C110.466 156.7 113.416 159.55 117.366 159.55ZM150.639 140H157.539L148.439 165C145.839 172.2 141.589 175.35 135.239 175V169C138.789 169.05 140.589 167.55 141.789 164.2L131.539 140H138.589L145.089 156.8L150.639 140ZM190.008 165.7C179.408 165.7 171.808 157.7 171.808 147.5C171.808 137.25 179.408 129.3 190.008 129.3C196.408 129.3 202.058 132.55 205.058 137.55L199.108 141C197.408 137.9 194.008 136 190.008 136C183.158 136 178.658 140.75 178.658 147.5C178.658 154.2 183.158 158.95 190.008 158.95C194.008 158.95 197.458 157.05 199.108 154L205.058 157.45C202.108 162.45 196.458 165.7 190.008 165.7ZM221.043 165.7C213.693 165.7 207.843 159.95 207.843 152.5C207.843 145.05 213.693 139.3 221.043 139.3C228.393 139.3 234.293 145.05 234.293 152.5C234.293 159.95 228.393 165.7 221.043 165.7ZM221.043 159.4C224.893 159.4 227.843 156.55 227.843 152.5C227.843 148.45 224.893 145.6 221.043 145.6C217.243 145.6 214.293 148.45 214.293 152.5C214.293 156.55 217.243 159.4 221.043 159.4ZM252.73 139.3C258.03 139.3 262.18 143 262.18 149.65V165H255.73V150.45C255.73 147.05 253.68 145.3 250.78 145.3C247.63 145.3 245.28 147.15 245.28 151.5V165H238.83V140H245.28V142.8C246.78 140.55 249.38 139.3 252.73 139.3ZM281.988 146.2H276.338V156.6C276.338 159.3 278.288 159.35 281.988 159.15V165C272.938 166 269.888 163.35 269.888 156.6V146.2H265.538V140H269.888V134.95L276.338 133V140H281.988V146.2ZM291.204 155.15C292.104 158.45 294.854 159.85 298.254 159.85C300.754 159.85 302.754 158.8 303.854 157.35L309.054 160.35C306.704 163.75 302.954 165.7 298.154 165.7C289.754 165.7 284.454 159.95 284.454 152.5C284.454 145.05 289.804 139.3 297.654 139.3C305.054 139.3 310.304 145.15 310.304 152.5C310.304 153.45 310.204 154.3 310.054 155.15H291.204ZM291.104 150.15H303.854C303.054 146.55 300.354 145.1 297.654 145.1C294.204 145.1 291.854 146.95 291.104 150.15ZM328.707 139.3C334.007 139.3 338.157 143 338.157 149.65V165H331.707V150.45C331.707 147.05 329.657 145.3 326.757 145.3C323.607 145.3 321.257 147.15 321.257 151.5V165H314.807V140H321.257V142.8C322.757 140.55 325.357 139.3 328.707 139.3ZM357.964 146.2H352.314V156.6C352.314 159.3 354.264 159.35 357.964 159.15V165C348.914 166 345.864 163.35 345.864 156.6V146.2H341.514V140H345.864V134.95L352.314 133V140H357.964V146.2ZM367.925 147.1C367.925 150.8 380.825 148.5 380.825 157.7C380.825 163.1 376.125 165.7 370.775 165.7C365.775 165.7 362.075 163.6 360.275 159.75L365.875 156.6C366.575 158.65 368.275 159.85 370.775 159.85C372.825 159.85 374.225 159.15 374.225 157.7C374.225 154.05 361.325 156.05 361.325 147.25C361.325 142.15 365.675 139.3 370.825 139.3C374.875 139.3 378.375 141.15 380.325 144.6L374.825 147.6C374.075 146 372.675 145.05 370.825 145.05C369.225 145.05 367.925 145.75 367.925 147.1ZM403.581 140H410.031V175H403.581V162.05C401.781 164.35 399.131 165.7 395.481 165.7C388.781 165.7 383.281 159.95 383.281 152.5C383.281 145.05 388.781 139.3 395.481 139.3C399.131 139.3 401.781 140.65 403.581 142.95V140ZM396.681 159.55C400.631 159.55 403.581 156.7 403.581 152.5C403.581 148.3 400.631 145.45 396.681 145.45C392.681 145.45 389.731 148.3 389.731 152.5C389.731 156.7 392.681 159.55 396.681 159.55ZM432.43 140H438.88V165H432.43V162.2C430.93 164.45 428.33 165.7 424.98 165.7C419.68 165.7 415.53 162 415.53 155.35V140H421.98V154.55C421.98 157.95 424.03 159.7 426.93 159.7C430.08 159.7 432.43 157.85 432.43 153.5V140ZM463.787 140H470.237V165H463.787V162.05C461.987 164.3 459.287 165.7 455.637 165.7C448.987 165.7 443.487 159.95 443.487 152.5C443.487 145.05 448.987 139.3 455.637 139.3C459.287 139.3 461.987 140.7 463.787 142.95V140ZM456.837 159.55C460.837 159.55 463.787 156.7 463.787 152.5C463.787 148.3 460.837 145.45 456.837 145.45C452.887 145.45 449.937 148.3 449.937 152.5C449.937 156.7 452.887 159.55 456.837 159.55ZM482.536 144.3C483.836 140.9 486.986 139.5 490.136 139.5V146.7C486.786 146.3 482.536 147.8 482.536 153.05V165H476.086V140H482.536V144.3ZM498.43 155.15C499.33 158.45 502.08 159.85 505.48 159.85C507.98 159.85 509.98 158.8 511.08 157.35L516.28 160.35C513.93 163.75 510.18 165.7 505.38 165.7C496.98 165.7 491.68 159.95 491.68 152.5C491.68 145.05 497.03 139.3 504.88 139.3C512.28 139.3 517.53 145.15 517.53 152.5C517.53 153.45 517.43 154.3 517.28 155.15H498.43ZM498.33 150.15H511.08C510.28 146.55 507.58 145.1 504.88 145.1C501.43 145.1 499.08 146.95 498.33 150.15Z" fill="#020203"></path></svg><span class="sc-p8xp9k-0 exiAmk">Hotjar Logo</span></a><div class="sc-104qbzc-0 dlApDH"></div><ul data-testid="menu-list" class="sc-642778-4 gWflGj"><li class="sc-sztccy-1 vYBEs"><button type="button">Products<svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li><li class="sc-sztccy-1 vYBEs"><button type="button">Solutions <svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li><li class="sc-sztccy-1 vYBEs"><a class="" href="https://www.hotjar.com/pricing">Pricing</a></li><li class="sc-sztccy-1 vYBEs"><a class="" href="https://www.hotjar.com/customers">Case studies</a></li><li class="sc-sztccy-1 vYBEs"><button type="button">Resources<svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li></ul></div><div class="sc-642778-3 fzfQXR"><div class="sc-642778-5 iMkZOP"><a class="NavigationBar" href="https://contentsquare.com/contact-us-hotjar/?utm_content=hero&utm_source=website&utm_medium=organic&utm_partner=none&cid=701SZ00000Mf7vNYAR&campaignmemberstatus=Responded&utm_campaign=MKTG-GLB-Global-2024-11-05-ContactSales-HJ-Variant-Web-Main-Nav-CTA" rel="noopener noreferrer nofollow" target="_self">Contact Sales</a></div><div class="sc-1gqa40i-1 iywJxA sc-642778-8 ZfzPg"><a class="" href="https://insights.hotjar.com/login">Sign in</a></div><div class="sc-1gqa40i-0 dNLxeO sc-642778-7 byVcBP" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?signup_source=top-cta&pricing_table=8" target="_self">Get started</a></div><div data-testid="tooltip-wrapper" class="sc-1jn5toj-0 iVqRvK"><div><div data-testid="locale-switcher" class="sc-l7xw7o-0 RImBQ"><div class="sc-x8zf0x-0 fsSPAE"><div class="sc-x8zf0x-1 frcCV"><div class="sc-x8zf0x-2 ilUxtC"><button class="sc-x8zf0x-3 hfYdLc"><svg width="19" height="19" viewBox="0 0 19 19" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-x8zf0x-4 CaIFK"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.20813 2.06023C4.11892 2.98733 1.8211 5.74416 1.57347 9.07194H5.48849C5.5472 6.89047 5.92526 4.90467 6.52395 3.40793C6.7233 2.90955 6.95151 2.45432 7.20813 2.06023ZM9.49505 1.72611C9.24069 1.72611 8.93788 1.85252 8.59955 2.21027C8.26003 2.56928 7.92673 3.12087 7.63426 3.85205C7.10166 5.18353 6.74335 7.0127 6.68477 9.07194H9.49505H12.3053C12.2468 7.0127 11.8884 5.18353 11.3558 3.85205C11.0634 3.12087 10.7301 2.56928 10.3906 2.21027C10.0522 1.85252 9.74941 1.72611 9.49505 1.72611ZM13.5016 9.07194C13.4429 6.89047 13.0648 4.90467 12.4662 3.40793C12.2668 2.90955 12.0386 2.45432 11.782 2.06023C14.8712 2.98733 17.169 5.74416 17.4166 9.07194H13.5016ZM12.3053 10.2678H9.49505H6.68477C6.74335 12.327 7.10166 14.1562 7.63426 15.4877C7.92673 16.2188 8.26003 16.7704 8.59955 17.1294C8.93788 17.4872 9.24069 17.6136 9.49505 17.6136C9.74941 17.6136 10.0522 17.4872 10.3906 17.1294C10.7301 16.7704 11.0634 16.2188 11.3558 15.4877C11.8884 14.1562 12.2468 12.327 12.3053 10.2678ZM11.7837 17.2768C12.0396 16.8833 12.2673 16.429 12.4662 15.9318C13.0648 14.435 13.4429 12.4492 13.5016 10.2678H17.4163C17.353 11.1062 17.1569 11.9306 16.8341 12.7098C16.4395 13.6624 15.8633 14.529 15.1377 15.2613C15.1207 15.2784 15.1036 15.2955 15.0865 15.3125C14.3542 16.0381 13.4876 16.6143 12.535 17.0089C12.2888 17.1109 12.038 17.2003 11.7837 17.2768ZM9.49505 18.8094C14.5427 18.8094 18.6346 14.7175 18.6346 9.66986V9.07194H18.6154C18.3074 4.30299 14.3418 0.530273 9.49505 0.530273C4.64828 0.530273 0.682682 4.30299 0.374714 9.07194H0.355469L0.355469 9.66986C0.355469 14.7175 4.4474 18.8094 9.49505 18.8094ZM7.20636 17.2768C6.95047 16.8833 6.72284 16.429 6.52395 15.9318C5.92526 14.435 5.5472 12.4492 5.48849 10.2678H1.57384C1.63712 11.1062 1.83324 11.9306 2.15598 12.7098C2.54982 13.6606 3.12459 14.5257 3.84824 15.257C3.86801 15.277 3.88788 15.2969 3.90786 15.3167C4.63923 16.0403 5.50432 16.6151 6.45511 17.0089C6.70134 17.1109 6.95208 17.2003 7.20636 17.2768Z" fill="black" fill-opacity="0.89"></path></svg><div class="sc-x8zf0x-5 gaJYBC">English<div class="sc-x8zf0x-6 cLtIBO"><svg width="14" height="9" viewBox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-x8zf0x-7 fSTMhv"><path d="M1 1L7 7L13 1" stroke="#1C1C1C" stroke-width="2"></path></svg></div></div></button></div></div></div></div></div><div class="sc-1jn5toj-1 gvNydw">Language</div></div></div><div class="sc-642778-9 dfqCkY"><div class="sc-1gqa40i-0 dNLxeO sc-642778-7 byVcBP" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?signup_source=top-cta&pricing_table=8" target="_self">Get started</a></div><button data-testid="menu-toggle" class="sc-642778-12 jthqEi"><span></span><span></span><span></span><span class="sc-p8xp9k-0 exiAmk">Toggle navigation menu</span></button></div></div><div class="sc-1ebm2z0-0 jTYdNj"><div class="sc-341qbk-0 sc-1ebm2z0-1 iEiGUx ivEJdK"><ul class="sc-1ebm2z0-2 jbqNHV"><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/ux-research">UX research guide</a></li><li data-active="true" class="sc-1ebm2z0-3 iPsgUa"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/ux-research/process">UX research process</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/ux-research/questions">UX research questions</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/ux-research/tools">UX research tools</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/ux-research/examples">UX research examples</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/ux-research/methods">UX research methods</a></li></ul></div><button class="sc-1ebm2z0-4 sc-1ebm2z0-5 lirDRQ ivXQmK"><img src="/images/arrow-right-black.svg" alt="Scroll right"/></button><button class="sc-1ebm2z0-4 sc-1ebm2z0-6 lirDRQ FIBdl"><img src="/images/arrow-right-black.svg" alt="Scroll right"/></button></div><div class="sc-s439iv-0 kNqzYA"><div data-testid="progress" class="sc-s439iv-1 kwfqbm"></div></div></nav><main class="sc-1yne8f3-0 lnorCS"><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-jr97bh-0 tncxQ"><p class="sc-167aua0-7 sc-jr97bh-1 gRsvEv hpirzg">Learn / Guides / UX research guide</p><p class="sc-167aua0-7 sc-jr97bh-2 gRsvEv giYeui"><a href="https://www.hotjar.com/guides/"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 3L3 12L12 21L13.0016 19.9984L5.71145 12.7082L21.0001 12.7082L21.0001 11.2917L5.71161 11.2917L13.0016 4.00164L12 3Z" fill="#FF3C00"></path></svg>Back to guides</a></p><h1 class="sc-167aua0-1 sc-jr97bh-3 cltmLY gnfqah">A 7-step adaptable UX research process </h1><div class="sc-bppd0a-0 iVDwa sc-jr97bh-4 jSLcOZ"><p>Every team knows how important great UX research is for satisfying and converting users. But with so many tasks to juggle, research can get pushed to the bottom of the workflow. </p><p>You conduct research—but only in response to stakeholder requests, user complaints, or a major new web or product launch. By then, it’s too late for your research to shape your design. The result? Scrappy research and a missed opportunity to forge your product around user needs.</p><p> </p></div></div><div class="sc-jr97bh-8 dJhzPA"><div class="sc-jr97bh-9 ljKcZh"><h2>Last updated</h2>13 May 2022</div><div class="sc-jr97bh-9 ljKcZh"><h2>Reading time</h2>9 min</div><div class="sc-jr97bh-9 ljKcZh"><h2>Share</h2><div class="sc-jr97bh-17 fVZqWG"><div class="sc-jr97bh-16 boXmqO"><a href="https://www.facebook.com/sharer.php?u=https://www.hotjar.com/ux-research/process/" target="_blank" title="Facebook" rel="noreferrer"><svg width="8" height="16" viewBox="0 0 8 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.255436 8.5216H1.99143V15.7419C1.99143 15.8845 2.10576 16 2.24687 16H5.19031C5.33141 16 5.44574 15.8845 5.44574 15.7419V8.55561H7.44141C7.57117 8.55561 7.68035 8.45724 7.69516 8.32702L7.99826 5.66885C8.00659 5.59572 7.98365 5.52248 7.93522 5.46761C7.88674 5.4127 7.81736 5.38126 7.74456 5.38126H5.44584V3.71499C5.44584 3.2127 5.71354 2.95799 6.24158 2.95799C6.31683 2.95799 7.74456 2.95799 7.74456 2.95799C7.88567 2.95799 8 2.84243 8 2.69992V0.259974C8 0.11742 7.88567 0.00190926 7.74456 0.00190926H5.67323C5.65862 0.00118668 5.62618 0 5.57837 0C5.21897 0 3.96973 0.0712773 2.98293 0.988439C1.88956 2.0048 2.04155 3.22173 2.07787 3.43272V5.38121H0.255436C0.114333 5.38121 0 5.49672 0 5.63928V8.26348C0 8.40604 0.114333 8.5216 0.255436 8.5216Z" fill="#A6A8B3"></path></svg></a></div><div class="sc-jr97bh-16 boXmqO"><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.hotjar.com/ux-research/process/" target="_blank" title="LinkedIn" rel="noreferrer"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.94035 0C3.01009 0 3.87879 0.843282 3.87879 1.88219C3.87879 2.92142 3.01009 3.76471 1.94035 3.76471C0.866287 3.76471 0 2.92142 0 1.88219C0 0.843282 0.866287 0 1.94035 0ZM0.484849 16H3.39394V4.95686H0.484849V16Z" fill="#A6A8B3"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M5.33325 4.97945H8.61244V6.48593H8.6594C9.11552 5.61958 10.2324 4.70587 11.8968 4.70587C15.3599 4.70587 15.9999 6.98785 15.9999 9.9559V16H12.5801V10.6407C12.5801 9.36278 12.5575 7.71864 10.8018 7.71864C9.02161 7.71864 8.75013 9.11147 8.75013 10.5492V16H5.33325V4.97945Z" fill="#A6A8B3"></path></svg></a></div><div class="sc-jr97bh-16 boXmqO"><a href="https://twitter.com/intent/tweet?url=https://www.hotjar.com/ux-research/process/" target="_blank" title="Twitter" rel="noreferrer"><svg width="16" height="18" viewBox="0 0 16 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.52217 7.7423L15.4785 0.786865H14.0671L8.89516 6.82617L4.76437 0.786865H0L6.24656 9.91937L0 17.2132H1.41155L6.87321 10.8355L11.2356 17.2132H16L9.52217 7.7423ZM7.58887 9.99983L6.95596 9.09044L1.92015 1.85431H4.0882L8.15216 7.6941L8.78507 8.60349L14.0677 16.1943H11.8997L7.58887 9.99983Z" fill="#A6A8B3"></path></svg></a></div><div class="sc-jr97bh-16 boXmqO"><button type="button" title="Copy link"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15.6275 1.48542C14.6512 0.509093 13.0682 0.509093 12.0919 1.48542L8.33537 5.24197C7.96925 5.60809 7.96925 6.20169 8.33537 6.56781C8.70149 6.93393 9.29509 6.93393 9.66121 6.56781L13.4178 2.81126C13.6618 2.56718 14.0576 2.56718 14.3017 2.81126L17.1888 5.69843C17.4329 5.94251 17.4329 6.33824 17.1888 6.58232L13.4323 10.3389C13.0662 10.705 13.0662 11.2986 13.4323 11.6647C13.7984 12.0308 14.392 12.0308 14.7581 11.6647L18.5147 7.90816C19.491 6.93184 19.491 5.34891 18.5147 4.37258L15.6275 1.48542Z" fill="#A6A8B3"></path><path d="M13.0919 6.90834C13.4581 7.27446 13.4581 7.86806 13.0919 8.23418L8.23398 13.0921C7.86786 13.4583 7.27426 13.4583 6.90814 13.0921C6.54202 12.726 6.54202 12.1324 6.90814 11.7663L11.7661 6.90834C12.1322 6.54222 12.7258 6.54222 13.0919 6.90834Z" fill="#A6A8B3"></path><path d="M1.48517 12.0922C0.508849 13.0685 0.508849 14.6514 1.48517 15.6277L4.37234 18.5149C5.34866 19.4912 6.93159 19.4912 7.90792 18.5149L11.6645 14.7584C12.0306 14.3922 12.0306 13.7986 11.6645 13.4325C11.2983 13.0664 10.7047 13.0664 10.3386 13.4325L6.58208 17.1891C6.338 17.4331 5.94226 17.4331 5.69818 17.1891L2.81101 14.3019C2.56693 14.0578 2.56693 13.6621 2.81101 13.418L6.56756 9.66145C6.93368 9.29533 6.93368 8.70173 6.56756 8.33561C6.20144 7.96949 5.60784 7.96949 5.24172 8.33561L1.48517 12.0922Z" fill="#A6A8B3"></path></svg></button></div></div></div></div><div class="sc-jr97bh-15 jIPbuZ"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:70.29053420805998%"></span><img alt="" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AxbYWNIRr2YN9u9iAv8gb%2Ff083afc55c8a22c5f8ef44561880ec78%2Fguide_research_process-01.jpg&w=946&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p><b>Be proactive rather than reactive by implementing a solid user experience (UX) research process from the start.</b> Stay tuned to learn how to structure a flexible, 7-step research process that will guide your product development and design thinking to help you generate customer delight. </p></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">Boost your UX research with Hotjar</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Design confidently with Hotjar’s rich, data-informed user experience insights </p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?pricing_table=8" target="_self">Try it now!</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="why-a-strong-ux-research-process-is-key">Why a strong UX research process is key</h2><p>The UX research process <b>acts as the foundation for all other stages of UX design</b> and product development.</p><p>Mar P., product researcher at Hotjar, says: “The main goal of UX research is<b> to create a product that works for your users and your business.</b> It's about understanding real user problems so the team can work on solutions and <b>move away from assumptions that can lead to bad product decisions.</b>”</p><p>Without a strong UX research process, you’ll end up with frustrated users, low conversion and customer loyalty rates, high error and churn rates, and costly redesigns. In short, if you rely on <i>guesswork</i> rather than <i>research</i>, users suffer—and so do your business objectives and team.</p><h3 id="what-are-the-benefits-of-great-ux-research">What are the benefits of great UX research? </h3><p>Great UX research <b>helps you make confident UX decisions. </b></p><p>It lets you <b>validate your assumptions and weed out unpromising ideas</b> before you waste resources on them, and ensures your product is designed to delight users from the start. </p><p>Ongoing UX research is crucial to <b>cultivating empathy for users throughout your organization</b>. User experience data helps you solve problems and continually optimize your platform or product to meet user needs, and gives you the insights you need to get stakeholder buy-in on fixes and redesigns. </p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>UX research is critical in validating that a team’s concepts are on the right track. It fosters alignment between an idea and the reality of what users actually want and need. UX research also allows teams to ‘fail early’ and adapt before large sums of time and money are spent.</p><p> </p></div><a class="sc-1msvl6g-3 jdGxOS" href="https://www.linkedin.com/in/andysilvestri/" rel="noopener noreferrer nofollow" target="_self">Andy Silvestri</a><div class="sc-1msvl6g-4 hrsyHH">Director of Product Design, <a class="" href="https://hatchworks.com/" rel="noopener noreferrer nofollow" target="_self">Hatchworks</a></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="the-ux-research-process">The UX research process</h2><p>Clearly, research is critical to UX design and development success. </p><p>So it can’t just happen sporadically to put out customer or stakeholder fires, or when you happen to find yourself with extra time—which, let's be honest,<i> never happens</i>.</p><p>Instead, <b>engage in a structured UX research process to prioritize research and infuse all stages of UX design with data insights. </b></p><p>But remember: a <i>structured</i> process doesn’t mean a <i>rigid</i> process. There’s no one-size-fits-all solution to UX research: the best processes are flexible, adaptable, and tailored to the unique needs of your users, team, and business. </p><p>Use our guide to establish a solid UX research process—tweaking it throughout to fit your workflow, company culture, and customer types.</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>You want your UX research to inform decisions, rather than post-rationalize decisions that have already been made without customer input. That’s why you need to define a research process.</p><p> </p></div><div class="sc-1msvl6g-2 hMAYFr">Aly Abel</div><div class="sc-1msvl6g-4 hrsyHH">UX Researcher, <a class="" href="https://www.moonpig.com/" rel="noopener noreferrer nofollow" target="_self">Moonpig</a></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="7-steps-for-user-research-with-impact">7 steps for user research with impact</h2><p>Our step-by-step guide to UX research is based on <a href="https://www.hotjar.com/blog/lean-ux/"><u>lean UX design</u></a> principles, meaning continuous iteration, testing, and user feedback are central. </p><p>Lean UX is based on an agile cycle with three phases: </p><ol><li><p><b>Think:</b> brainstorming and reflecting on areas for improvement </p></li><li><p><b>Make: </b>creating new designs or features to solve user problems</p></li><li><p><b>Check:</b> testing assumptions and verifying designs with real customers </p></li></ol><p>UX research is a non-linear process—research doesn’t end when design and development begin. The best research centers on continuous discovery <i>at every stage,</i> and involves circling back and forth between those stages. </p><p>These 7 steps will get you well on your way:</p><h3 id="1-clarify-your-goals">1. Clarify your goals </h3><p>Clear goals will help you <b>define the process, efficiently</b> <b>distribute resources, get stakeholders on board, and maximize the user insights you uncover</b>.</p><p>Start by formulating hypotheses and topics of interest based on the potential problems and opportunities you want to learn more about. These might emerge from previous research, new opportunities you’ve identified, or from creative brainstorming. </p><p>Then, <b>define the key </b><a href="https://www.hotjar.com/ux-research/questions/"><b>UX research questions</b></a><b> you want to answer</b>. These might center on user behavior (why are customers abandoning carts?), on different UX design options (which new CTA option performs best?), or on customer goals (which new features would most improve the user experience?). </p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>Pro tip</b>: design user questions that are <i>focused </i>but <i>flexible enough </i>to allow for free discovery. Don’t go in armed with too many assumptions and don’t ask leading questions. <b>Make sure you leave space to discover new information from your users that might not have occurred to you.</b> Set up Hotjar’s <a href="https://www.hotjar.com/product/feedback/">Feedback widget</a> to collect open-ended feedback from users to start. </p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>Next, make sure you contextualize UX research goals in line with larger organizational objectives and success metrics: how will decreasing cart abandonment impact conversions and revenue, for example? </p><p>Finally, explain to key stakeholders what you’re doing—and why—to get their support and maximize the reach of your research. </p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>It’s important to set research goals around current problems. For instance, if we need to offer an advanced search function for an ecommerce website, the goal will be to find the best solution for our users that’s easy to implement from the development perspective.</p></div><a class="sc-1msvl6g-3 jdGxOS" href="https://www.linkedin.com/in/pavel-tahil/" rel="noopener noreferrer nofollow" target="_blank">Pavel Tahil</a><div class="sc-1msvl6g-4 hrsyHH">Senior UX Designer, <a class="" href="https://www.epam.com/" rel="noopener noreferrer nofollow" target="_blank">EPAM Systems</a></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="2-define-your-research-methods">2. Define your research methods </h3><p>Once you’ve set goals and designed user questions, <b>decide what kinds of research you’ll do and the type of data you want to collect. </b></p><p>Use a variety of methods to cover all the bases and fill potential gaps. These will depend on your user and business needs, and the resources you have available. </p><p>Make sure you include both <i><b>attitudinal</b></i> and <i><b>behavioral</b></i> <a href="https://www.hotjar.com/ux-research/methods">UX research methods</a>. </p><ul><li><p>Behavioral research is about observing <i>how users act. </i>Heatmaps, A/B testing, user recordings, and eye-tracking are all important sources you can use to understand user behavior data.</p></li><li><p>Attitudinal research tells you <i>how users are thinking and feeling</i>. This often involves asking them directly through surveys, focus groups, customer interviews, concept testing, and card sorting.</p></li></ul><p>If you rely on only one of these, you’ll be missing out on the big picture. <b>Combining behavioral and attitudinal research fills in the gaps between </b><i><b>what users say</b></i><b> and </b><i><b>what they actually do</b></i><b>, which don’t always align.</b></p><p>Seek to also <b>explore a mix of qualitative and quantitative UX data. </b></p><ul><li><p>Quantitative studies put a number on user behavior. Analyzing the number of users who scrolled past your CTA or clicked in frustration where they couldn’t find a button will help you <b>spot patterns in clickthroughs, conversions, user engagement, and retention. </b></p></li><li><p>Qualitative data uncovers the reasons behind these patterns. They’re <b>opportunities to learn what your users really think and help you understand their needs more deeply.</b> </p></li></ul><p><b>Remember:</b> Hotjar’s tools combine behavioral and attitudinal research methods through a blend of quantitative and qualitative data. Use Hotjar <a href="https://www.hotjar.com/blog/survey-examples">Surveys</a> and <a href="https://www.hotjar.com/website-feedback-tools">Feedback</a> widgets to collect voice-of-customer (VoC) feedback, and <a href="https://www.hotjar.com/website-heatmap-tool">Heatmaps</a> and <a href="https://www.hotjar.com/website-session-recordings">Session Recordings</a> to round out the picture with behavioral insights.</p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:53.30368487928844%"></span><img alt="#Session Recordings are key tools for UX research " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Session Recordings are key tools for UX research " loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ACyvLSGrmpIBCflZ9NvJY%2Fda3e99e338630fb21868137c5b017477%2F01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ACyvLSGrmpIBCflZ9NvJY%2Fda3e99e338630fb21868137c5b017477%2F01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ACyvLSGrmpIBCflZ9NvJY%2Fda3e99e338630fb21868137c5b017477%2F01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ACyvLSGrmpIBCflZ9NvJY%2Fda3e99e338630fb21868137c5b017477%2F01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ACyvLSGrmpIBCflZ9NvJY%2Fda3e99e338630fb21868137c5b017477%2F01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ACyvLSGrmpIBCflZ9NvJY%2Fda3e99e338630fb21868137c5b017477%2F01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ACyvLSGrmpIBCflZ9NvJY%2Fda3e99e338630fb21868137c5b017477%2F01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg&w=946&q=75"/></noscript></span></div><div class="caption">Session Recordings are key tools for UX research </div><h3 id="3-dive-into-discovery">3. Dive into discovery</h3><p>Once you’ve set up research questions and UX analysis methods, the next step is to jump into the discovery phase, where the spotlight should be on <i>speaking to your customers </i>and <i>understanding what they need </i>to convert. </p><p>Seek to develop a deep understanding of your users, the problems they experience, and what will help them with their jobs to be done. </p><p>User interviews are a great way to start—video tools like <a href="https://www.userinterviews.com/" rel="noopener noreferrer nofollow" target="_blank">UserInterview</a> can really help when paired with <a href="https://www.hotjar.com/blog/mastering-user-interviews">Hotjar's brilliant interview tips</a>.</p><p><i>Check out our in-depth guide to </i><a href="https://www.hotjar.com/ux-research/tools/"><i>UX research tools</i></a><i> that can help streamline the process. </i></p><p>You should also: </p><ul><li><p>Observe customers using other similar sites (lab studies are great, but you can also use session recordings to see how users behave in their own environment)</p></li><li><p>Deploy Hotjar Feedback widgets to learn what users are thinking while they browse and understand blocks in navigation</p></li><li><p>Use surveys to ask users questions about their current and ideal experience</p></li><li><p>Run <a href="https://www.hotjar.com/website-analysis/tools">competitive analyses</a> and conduct market research to understand the UX offered by other companies and identify areas of improvement and exploration</p></li></ul><p>Make sure to <b>ask customers </b><a href="https://www.hotjar.com/blog/open-ended-questions"><b>open-ended questions</b></a><b> about their experiences and what they’d like to see, as well as targeted questions around navigating particular product pages or features.</b> For example, are they finding all the information they need to confidently complete the checkout process? You might discover that your users like to check out reviews before making a final decision, so making reviews more accessible could help UX and conversions alike.</p><h3 id="4-dig-deeper-and-explore">4. Dig deeper and explore</h3><p>Use the insights from the discovery phase as a starting point, then get more specific and <b>home in on answering your specific UX research questions and really understanding your users at a granular level.</b> </p><p>Map out customer journeys and develop user personas and stories to clarify and communicate the information you’ve learned. </p><p>You should also use your discoveries to inform preliminary idea development, design sketches, and wireframes and prototypes.</p><p>Maybe you’re losing customers at the checkout stage, and discovery phase feedback has suggested it could be because you don’t have a ‘guest checkout’ option, forcing users to sign up for a full account, which creates friction if they’re browsing your site on mobile.</p><p>Start by validating the guest checkout idea with your users, then design and test different iterations through prototypes, mockups, and card sorting experiments. </p><h3 id="5-iterate-and-test">5. Iterate and test</h3><p>Once you have a working model of your website or product redesign, focus on testing the user experience to refine it. </p><p>Here's how:</p><p>Start with <a href="https://www.hotjar.com/blog/website-usability-testing">usability testing</a> to ensure that your website hierarchies, user flow, and search filters make sense. Run A/B and multivariate testing to see which designs users respond to best, and use heatmaps to see exactly where they're clicking and scrolling. </p><p>Make sure you also evaluate accessibility: is the guest checkout option easy to find? Is it visible to users across different devices, and with different vision needs? </p><p>Next, go deeper: seek to build a <b>complete picture of the UX and how it facilitates and blocks users from getting their needs met.</b></p><p>Observe users in action. Use Hotjar Heatmaps to identify click and scroll patterns and Session Recordings to track the entire user journey. This helps the UX team see what their customers see, which is crucial at this testing stage when you’re often too close to the design to understand the experience from the outside. </p><p>Look at the page elements customers are engaging with, and which ones they’re scrolling past. Filter session recordings by rage clicks to see where users may be clicking in frustration expecting a button or action. Pay special attention to dissatisfied customers or users who didn’t complete key conversion actions, and understand what their journey looks like.</p><p><b>Complement this understanding of user behavior with qualitative interviews and survey methods</b> that will help you understand their motivations and product experience (PX). </p><h3 id="6-evaluate-and-communicate-research-findings">6. Evaluate and communicate research findings</h3><p>By now, you’ve collected many research insights. Organize your data using categories and tags, focusing on <b>user pain points</b>. Look for key patterns and recurring issues—and once you’ve identified them, ask users more questions if needed.</p><p><b>Make your research insights searchable, manipulable, and easily accessible by everyone on the team.</b></p><p>Then, engage in cross-functional communication outside the core UX team. Make sure you keep different departments informed and involved with your UX research process. </p><p>Create <a href="https://www.hotjar.com/ux-design/analysis/"><u>UX analysis</u></a> reports and engage stakeholders with comprehensive UX and user storytelling and strong product narratives. But <b>make sure you also share key nuggets of user data along the way, so your research insights filter throughout the whole organization.</b> </p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>Pro tip</b>: use Hotjar Highlights to easily share user recording clips, screenshots, heatmap snippets, and VoC quotes throughout your company. You can also use the Slack integration to automatically keep different departments up to date!</p></div><div class="sc-f34alj-5 eRABuG sc-ulhoor-5 fgbasm"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:64.87236403995561%"></span><img alt="#Hotjar Highlights let you snip, sort, and share user insights" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Hotjar Highlights let you snip, sort, and share user insights" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5SUwhGATYT1GyLUuj0wJD3%2F0e4217bc002b8e63648b6d25bcc7a351%2F02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5SUwhGATYT1GyLUuj0wJD3%2F0e4217bc002b8e63648b6d25bcc7a351%2F02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5SUwhGATYT1GyLUuj0wJD3%2F0e4217bc002b8e63648b6d25bcc7a351%2F02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5SUwhGATYT1GyLUuj0wJD3%2F0e4217bc002b8e63648b6d25bcc7a351%2F02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5SUwhGATYT1GyLUuj0wJD3%2F0e4217bc002b8e63648b6d25bcc7a351%2F02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5SUwhGATYT1GyLUuj0wJD3%2F0e4217bc002b8e63648b6d25bcc7a351%2F02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5SUwhGATYT1GyLUuj0wJD3%2F0e4217bc002b8e63648b6d25bcc7a351%2F02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg&w=946&q=75"/></noscript></span></div></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="7-put-your-research-into-action">7. Put your research into action </h3><p><b>The UX research data you gather is a potential goldmine. It can help you prioritize brilliantly and boost user satisfaction, engagement, and retention.</b> But only if you turn those <i>insights </i>into <i>action</i>. </p><p>You need to <i>put the data to work</i> in making key UX design decisions. </p><p>Use your UX research insights to<b> prioritize fixes and product updates</b>. Focus on urgent issues that are affecting key metrics and blocking users from meeting their needs. </p><p>Heatmaps and session recordings can help you quickly spot low-hanging fruit. You might find you could drastically improve conversions by positioning your CTA differently or making your signup form more streamlined and intuitive. </p><p>For larger design opportunities that will require significant resources, <b>UX research data can help you to justify the cost to stakeholders.</b></p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>I follow the process of finding patterns in the data, pulling at least one insight from each identified pattern, and then creating at least one design recommendation or design principle for each insight. When you are designing you can easily refer back to your identified design principles and requirements to help guide your decision making and have data-supported designs when it’s time for handoff. </p></div><a class="sc-1msvl6g-3 jdGxOS" href="https://www.linkedin.com/in/heather-mazzonna-0936918a/" rel="noopener noreferrer nofollow" target="_self">Heather Mazzonna</a><div class="sc-1msvl6g-4 hrsyHH">UX Research and Product Design Expert, <a class="" href="http://www.makofintech.com" rel="noopener noreferrer nofollow" target="_self">Mako Fintech</a></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="building-the-ux-research-process-into-your-design-culture">Building the UX research process into your design culture</h2><p>UX research isn’t a one-time activity to be forgotten about once you begin designing and developing. </p><p>The UX research process should happen continuously, influencing all other aspects of UX design and product development. Ongoing research, testing, and user conversations are all part of confident, user-led design thinking. </p><p>Prioritizing brilliant UX research will improve your design culture, boost conversions, and keep users engaged and delighted. </p></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">Boost your UX research with Hotjar</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Design confidently with Hotjar’s rich, data-informed user experience insights </p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?pricing_table=8" target="_self">Try it now!</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 sc-15lfwxq-0 jDjEjm ggYFac"><div id="3g5BAxOERO9bH2Y4KwWlU9" class="sc-341qbk-0 iEiGUx"><h2 class="sc-167aua0-2 sc-15lfwxq-1 kiAwCm eREeLz">FAQs on the UX research process: </h2><div class="sc-15lfwxq-2 jPyyCB"><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">Is UX research important?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>UX research is hugely important in data-informed UX design. The UX research process acts as the foundation for all other stages of UX design and development.</p><p>Great UX research <b>gives you confidence in your UX decisions, </b>lets you <b>test your assumptions and weed out unpromising ideas</b> before you waste resources on them, and ensures your product is designed to delight users from the start. </p><p> UX research is crucial to <b>cultivating empathy for users throughout your organization</b>. It helps you to problem-solve and continually optimize your platform or product to meet user needs, and gives you the evidence you need to get stakeholder buy-in on fixes and redesigns. </p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">Should I do attitudinal or behavioral UX research? </h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>Use both attitudinal and behavioral UX research methods. </p><p>Behavioral research is about observing <i>how users act. </i>Heatmaps, A/B testing, user recordings, and eye-tracking are all important sources of user behavior data.</p><p>Attitudinal research tells you <i>how users are thinking and feeling</i>. This often involves asking them directly through surveys, focus groups, customer interviews, concept testing, and card sorting.</p><p> If you rely on only one of these, you’ll be missing a big part of the picture. <b>Combining behavioral and attitudinal research methods fills in the gaps between </b><i><b>what users say</b></i><b> and </b><i><b>what they actually do</b></i><b>, which don’t always align.</b> </p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">What’s the best UX research process?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>There’s no one-size-fits-all solution to UX research. The best processes are flexible and tailored to the unique needs of your users, team, and business. </p><p>We recommend a 7-step, adaptable UX research process: </p><ol><li><p>Clarify your goals</p></li><li><p>Define your research methods</p></li><li><p>Dive into discovery</p></li><li><p>Dig deeper and explore</p></li><li><p>Iterate and test</p></li><li><p>Evaluate and communicate your research findings</p></li><li><p>Put your research into action</p></li></ol><p> </p></div></div></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 sc-ijx967-0 iEiGUx iEwesZ"><a class="sc-ijx967-1 bowQwc" colorTheme="noon" href="https://www.hotjar.com/ux-research"><img src="/images/caret-left-black.svg" alt=""/><div class="sc-ijx967-3 hlhVhl"><h2 class="sc-ijx967-2 dKsOhE">UX research guide</h2><p>Previous chapter</p></div></a><a class="sc-ijx967-1 bowQwc" colorTheme="noon" href="https://www.hotjar.com/ux-research/questions"><div class="sc-ijx967-3 hrkTdA"><h2 class="sc-ijx967-2 dKsOhE">UX research questions</h2><p>Next chapter</p></div><img src="/images/caret-right-black.svg" alt=""/></a></div></div><div class="sc-1l17gvr-0 ipfMle"><button data-testid="on-this-page-button" class="sc-1l17gvr-1 clIDZi">On this page <svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0V16" stroke="#1C1C1C"></path><path d="M16 8L-5.96046e-07 8" stroke="#1C1C1C"></path></svg></button></div></main><footer class="sc-110qyy0-0 iLbMmI"><div class="sc-341qbk-0 sc-1l1rr80-0 iEiGUx kfiUvs dark-mode"><div class="sc-341qbk-0 sc-1l1rr80-1 iEiGUx ktDrYh"><div class="sc-1l1rr80-4 jtUgWQ"><h2 class="sc-167aua0-1 sc-1l1rr80-2 cltmLY fXIBze">Looking for more wisdom?</h2><div class="sc-1l1rr80-3 STEoT"><div class="sc-bppd0a-0 iVDwa"><p>Sign up for Hotjar content straight to your inbox.</p></div></div><form name="footer-email-subscription" novalidate="" class="sc-1l1rr80-12 enWaaL"><div class="sc-1l1rr80-15 bjRxKo"><div class="sc-1l1rr80-13 irPQuO"><div class="sc-dpugv6-2 jOTrdO"><div class="sc-dpugv6-4 dVURbw"><input placeholder="example@email.com" type="email" id="email-266597" required="" name="email" class="sc-dpugv6-3 jyeItc"/></div></div></div><div class="sc-1gqa40i-0 dusHxG sc-1l1rr80-16 edUoUL"><button type="submit">Subscribe</button></div></div><div class="sc-1l1rr80-14 ktKeKH"><div class="sc-dpugv6-2 jOTrdO"><div class="sc-dpugv6-1 fxicEm"><input type="checkbox" id="consent-266598" required="" name="consent" class="sc-dpugv6-0 gxjDTM"/><label for="consent-266598" class="sc-dpugv6-8 tbxZQ"><div class="sc-bppd0a-0 iVDwa"><p>I have read and accept the conditions outlined in the <a href="https://www.hotjar.com/legal/policies/privacy/">privacy policy</a>.</p></div></label></div></div></div></form></div><div class="sc-1l1rr80-6 iRKbu"><div class="sc-1l1rr80-7 zNVTh"><a class="sc-1l1rr80-8 grqGRk FooterSubscriptionForm" href="https://contentsquare.com/contact-us-hotjar/?utm_content=hero&utm_source=website&utm_medium=organic&utm_partner=none&cid=701SZ00000Mf7vNYAR&campaignmemberstatus=Responded&utm_campaign=MKTG-GLB-Global-2024-11-05-ContactSales-HJ-Variant-Web-Main-Nav-CTA" rel="noopener noreferrer nofollow" target="_self"><div class="sc-f34alj-5 eRABuG sc-1l1rr80-9 cWNuoE"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg"/></noscript></span></div></div></div><p class="sc-167aua0-5 sc-1l1rr80-10 HLdmq gbTDDa">Contact Sales</p></a></div><div class="sc-1l1rr80-11 hLJbTA"><a class="" href="https://www.youtube.com/channel/UC_B6JMm8IrO1JJxyx7hjR6A" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="Youtube" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Youtube" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg"/></noscript></span></div></div></div></a><a class="" href="https://twitter.com/hotjar" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="X icon (svg)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="X icon (svg)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg"/></noscript></span></div></div></div></a><a class="" href="https://mt.linkedin.com/company/hotjar" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="LinkedIn" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="LinkedIn" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg"/></noscript></span></div></div></div></a><a class="" href="https://www.instagram.com/hotjar/" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg"/></noscript></span></div></div></div></a></div></div></div></div><div class="sc-110qyy0-1 lbDmQZ"><div class="sc-341qbk-0 sc-110qyy0-2 iEiGUx gJgqjM"><div class="sc-110qyy0-12 kTYxrK"><img src="/images/hotjar-logo-small.svg" alt=""/></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Products</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/tour">Tour the product</a></li><li><a class="" href="https://www.hotjar.com/product/heatmaps">Heatmaps</a></li><li><a class="" href="https://www.hotjar.com/product/recordings">Recordings</a></li><li><a class="" href="https://www.hotjar.com/product/feedback">Feedback Button</a></li><li><a class="" href="https://www.hotjar.com/product/surveys">Surveys</a></li><li><a class="" href="https://www.hotjar.com/product/engage">User interviews</a></li></ul><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/integrations">Integrations</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-" target="_self">Hotjar API</a></li><li><a class="" href="https://www.hotjar.com/product/funnels">Funnels</a></li><li><a class="" href="https://www.hotjar.com/product/dashboard">Dashboards</a></li><li><a class="" href="https://www.hotjar.com/product/highlights">Highlights</a></li><li><a class="" href="https://www.hotjar.com/product/trends">Trends</a></li><li><a class="" href="https://www.hotjar.com/survey-templates">Survey templates</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Solutions</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/marketing-teams">For marketing teams</a></li><li><a class="" href="https://www.hotjar.com/product-teams">For product teams</a></li><li><a class="" href="https://www.hotjar.com/product-manager">For product managers</a></li><li><a class="" href="https://www.hotjar.com/product-designer">For product designers</a></li><li><a class="" href="https://www.hotjar.com/researcher-analyst">For researchers</a></li><li><a class="" href="https://www.hotjar.com/customers">Case studies</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Resources</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/guides">Guides</a></li><li><a class="" href="https://www.hotjar.com/blog">Blog</a></li><li><a class="" href="https://www.hotjar.com/product-forge">Product Forge</a></li><li><a class="" href="https://www.hotjar.com/updates/en" target="_blank">Product updates</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us" target="_blank">Help center</a></li><li><a class="" href="https://www.hotjar.com/website-tracking">Website tracking</a></li><li><a class="" href="https://www.hotjar.com/google-analytics/glossary">GA glossary</a></li><li><a class="" href="https://www.hotjar.com/conversion-rate-optimization">CRO</a></li><li><a class="" href="https://www.hotjar.com/performance-reporting">Performance reporting</a></li><li><a class="" href="https://www.hotjar.com/website-problems">Common website problems</a></li><li><a class="" href="https://www.hotjar.com/usability-testing">Usability testing</a></li><li><a class="" href="https://www.hotjar.com/ecommerce">Ecommerce</a></li><li><a class="" href="https://www.hotjar.com/behavior-analytics">Behavior analytics</a></li><li><a class="" href="https://www.hotjar.com/website-analysis">Website analysis</a></li><li><a class="" href="https://www.hotjar.com/web-analytics">Web analytics </a></li><li><a class="" href="https://www.hotjar.com/web-design">Web design</a></li><li><a class="" href="https://www.hotjar.com/ux-design">UX design</a></li><li><a class="" href="https://www.hotjar.com/ux-research/process">UX research</a></li><li><a class="" href="https://www.hotjar.com/net-promoter-score">NPS</a></li><li><a class="" href="https://www.hotjar.com/customer-journey-map">Customer journey map</a></li><li><a class="" href="https://www.hotjar.com/product-strategy">Product strategy</a></li><li><a class="" href="https://www.hotjar.com/product-research">Product research</a></li><li><a class="" href="https://www.hotjar.com/product-management-101">Product management 101</a></li><li><a class="" href="https://www.hotjar.com/product-management-glossary">Product management glossary</a></li><li><a class="" href="https://www.hotjar.com/grow-your-saas-startup">SaaS startup tips</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Company</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/about-us">About Us</a></li><li><a class="" href="https://www.hotjar.com/careers">Careers</a></li><li><a class="" href="https://www.hotjar.com/privacy">Privacy</a></li><li><a class="" href="https://www.hotjar.com/press">Press</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Compliance</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/legal">Legal overview</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/categories/360003405813">Compliance & security</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/terms-of-service">Terms of Service</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/privacy">Privacy Policy</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/acceptable-use">Acceptable use policy</a></li><li><a class="" href="https://www.hotjar.com/engage-tester-terms">Engage Tester Terms</a></li></ul></div><div class="sc-110qyy0-8 hxrqCH"><div class="sc-110qyy0-10 FCYKc"><img src="/images/hotjar-logo-small.svg" alt=""/> <p>Copyright © 2014 - 2025 Hotjar Ltd. All rights reserved.</p></div><div class="sc-110qyy0-11 hHcNsV"><ul class="sc-110qyy0-9 eTMaTC"><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies">Cookie Info</a></li><li><a data-testid="cookie-settings-link" class="">Cookie Settings</a></li><li><a class="" href="https://www.hotjar.com/policies/do-not-track">Do Not Track</a></li></ul></div></div></div></div></footer></div></div><script>(function(w,d,s,l,i){w[l]=w[l]||[]; w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'}); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:''; j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl+''; f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-N4F4J3');</script><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"document":{"__typename":"GuideWrapper","sys":{"id":"5ZHmQ1sKJp6DSLRVcJtztI","publishedAt":"2022-04-07T11:41:47.021Z"},"slug":"ux-research/process","seo":{"metaTitle":"A 7 Step Adaptable UX Research Process","metaDescription":"Follow our 7 step UX research methodology to guide you from discovery to design and start building the UX research process into your design culture.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2AxbYWNIRr2YN9u9iAv8gb/f083afc55c8a22c5f8ef44561880ec78/guide_research_process-01.jpg"}},"page":{"__typename":"Guide","sys":{"publishedAt":"2022-05-13T14:25:28.712Z"},"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Every team knows how important great UX research is for satisfying and converting users. But with so many tasks to juggle, research can get pushed to the bottom of the workflow. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You conduct research—but only in response to stakeholder requests, user complaints, or a major new web or product launch. By then, it’s too late for your research to shape your design. The result? Scrappy research and a missed opportunity to forge your product around user needs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"A 7-step adaptable UX research process ","navigationTitle":"UX research process","heroVideo":null,"heroImageCaption":null,"mainCategory":null,"hasHeatmapsPreview":null,"heatmapsPreviewConfig":null,"hideFloatingPageNavigation":null,"customPageNavigationLinksCollection":{"items":[]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2AxbYWNIRr2YN9u9iAv8gb/f083afc55c8a22c5f8ef44561880ec78/guide_research_process-01.jpg","width":3201,"height":2250},"cluster":{"colorTheme":"noon","guidesCollection":{"items":[{"__typename":"GuideWrapper","slug":"ux-research","page":{"title":"How to understand your users and what they want: the complete guide to UX research","navigationTitle":"UX research guide"}},{"__typename":"GuideWrapper","slug":"ux-research/process","page":{"title":"A 7-step adaptable UX research process ","navigationTitle":"UX research process"}},{"__typename":"GuideWrapper","slug":"ux-research/questions","page":{"title":"How to write effective UX research questions (with examples)","navigationTitle":"UX research questions"}},{"__typename":"GuideWrapper","slug":"ux-research/tools","page":{"title":"11 UX tools for organizing, researching, and synthesizing data ","navigationTitle":"UX research tools"}},{"__typename":"GuideWrapper","slug":"ux-research/examples","page":{"title":"7 powerful examples of UX research in action","navigationTitle":"UX research examples"}},{"__typename":"GuideWrapper","slug":"ux-research/methods","page":{"title":"13 UX research methods for an up-close understanding of your users","navigationTitle":"UX research methods"}}]}},"componentsCollection":{"items":[{"__typename":"ComponentText","sys":{"id":"5BOdkoMIU06f1dCmeWXGhn"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Be proactive rather than reactive by implementing a solid user experience (UX) research process from the start.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Stay tuned to learn how to structure a flexible, 7-step research process that will guide your product development and design thinking to help you generate customer delight.\n\n","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentCtaBanner","sys":{"id":"1ZisTbo6zfuwapyfSV1Euf"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Design confidently with Hotjar’s rich, data-informed user experience insights \n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"footerText":null,"type":"default","colorTheme":null,"fullWidthBanner":null,"layout":null,"containerBackgroundColor":null,"title":"Boost your UX research with Hotjar","showPrimaryCtaIcon":false,"secondaryCta":null,"media":null,"externalVideoUrl":null,"hideOnMobile":null,"textWithIconItemsCollection":{"items":[]},"primaryCta":{"linkTitle":"Try it now!","externalLink":"https://insights.hotjar.com/register?pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"__typename":"ComponentText","sys":{"id":"7JVxAUPE9oM8niGVJpLhdZ"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Why a strong UX research process is key","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The UX research process ","marks":[],"data":{}},{"nodeType":"text","value":"acts as the foundation for all other stages of UX design","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" and product development.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mar P., product researcher at Hotjar, says: “The main goal of UX research is","marks":[],"data":{}},{"nodeType":"text","value":" to create a product that works for your users and your business.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" It's about understanding real user problems so the team can work on solutions and ","marks":[],"data":{}},{"nodeType":"text","value":"move away from assumptions that can lead to bad product decisions.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Without a strong UX research process, you’ll end up with frustrated users, low conversion and customer loyalty rates, high error and churn rates, and costly redesigns. In short, if you rely on ","marks":[],"data":{}},{"nodeType":"text","value":"guesswork","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" rather than ","marks":[],"data":{}},{"nodeType":"text","value":"research","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":", users suffer—and so do your business objectives and team.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"What are the benefits of great UX research? ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Great UX research ","marks":[],"data":{}},{"nodeType":"text","value":"helps you make confident UX decisions. ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It lets you ","marks":[],"data":{}},{"nodeType":"text","value":"validate your assumptions and weed out unpromising ideas","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" before you waste resources on them, and ensures your product is designed to delight users from the start. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ongoing UX research is crucial to ","marks":[],"data":{}},{"nodeType":"text","value":"cultivating empathy for users throughout your organization","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". User experience data helps you solve problems and continually optimize your platform or product to meet user needs, and gives you the insights you need to get stakeholder buy-in on fixes and redesigns. \n\n","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentQuote","colorTheme":null,"author":"Andy Silvestri","jobTitle":"Director of Product Design","authorLink":{"linkTitle":"Andy Silvestri","externalLink":"https://www.linkedin.com/in/andysilvestri/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"companyLink":{"linkTitle":"Hatchworks","externalLink":"https://hatchworks.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"quote":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"UX research is critical in validating that a team’s concepts are on the right track. It fosters alignment between an idea and the reality of what users actually want and need. UX research also allows teams to ‘fail early’ and adapt before large sums of time and money are spent.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"6BnMX3G4tVpUJECRFbnZyO"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"The UX research process","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Clearly, research is critical to UX design and development success. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So it can’t just happen sporadically to put out customer or stakeholder fires, or when you happen to find yourself with extra time—which, let's be honest,","marks":[],"data":{}},{"nodeType":"text","value":" never happens","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Instead, ","marks":[],"data":{}},{"nodeType":"text","value":"engage in a structured UX research process to prioritize research and infuse all stages of UX design with data insights. ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But remember: a ","marks":[],"data":{}},{"nodeType":"text","value":"structured","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" process doesn’t mean a ","marks":[],"data":{}},{"nodeType":"text","value":"rigid","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" process. There’s no one-size-fits-all solution to UX research: the best processes are flexible, adaptable, and tailored to the unique needs of your users, team, and business. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use our guide to establish a solid UX research process—tweaking it throughout to fit your workflow, company culture, and customer types.","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentQuote","colorTheme":null,"author":"Aly Abel","authorLink":null,"jobTitle":"UX Researcher","companyLink":{"linkTitle":"Moonpig","externalLink":"https://www.moonpig.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"quote":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"You want your UX research to inform decisions, rather than post-rationalize decisions that have already been made without customer input. That’s why you need to define a research process.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"5Eg5JpvZOfR9zo7TP02fbV"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"7 steps for user research with impact","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Our step-by-step guide to UX research is based on ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hotjar.com/blog/lean-ux/"},"content":[{"nodeType":"text","value":"lean UX design","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" principles, meaning continuous iteration, testing, and user feedback are central. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Lean UX is based on an agile cycle with three phases: ","marks":[],"data":{}}]},{"nodeType":"ordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Think:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" brainstorming and reflecting on areas for improvement ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Make: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"creating new designs or features to solve user problems","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Check:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" testing assumptions and verifying designs with real customers ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"UX research is a non-linear process—research doesn’t end when design and development begin. The best research centers on continuous discovery ","marks":[],"data":{}},{"nodeType":"text","value":"at every stage,","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" and involves circling back and forth between those stages. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"These 7 steps will get you well on your way:","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Clarify your goals ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Clear goals will help you ","marks":[],"data":{}},{"nodeType":"text","value":"define the process, efficiently","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"distribute resources, get stakeholders on board, and maximize the user insights you uncover","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Start by formulating hypotheses and topics of interest based on the potential problems and opportunities you want to learn more about. These might emerge from previous research, new opportunities you’ve identified, or from creative brainstorming. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Then, ","marks":[],"data":{}},{"nodeType":"text","value":"define the key ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hotjar.com/ux-research/questions/"},"content":[{"nodeType":"text","value":"UX research questions","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":" you want to answer","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". These might center on user behavior (why are customers abandoning carts?), on different UX design options (which new CTA option performs best?), or on customer goals (which new features would most improve the user experience?). ","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"46li1HgYuBWBUOGthzBVuV"},"textAfterMedia":null,"media":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Pro tip","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": design user questions that are ","marks":[],"data":{}},{"nodeType":"text","value":"focused ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"but ","marks":[],"data":{}},{"nodeType":"text","value":"flexible enough ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"to allow for free discovery. Don’t go in armed with too many assumptions and don’t ask leading questions. ","marks":[],"data":{}},{"nodeType":"text","value":"Make sure you leave space to discover new information from your users that might not have occurred to you.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Set up Hotjar’s ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hotjar.com/product/feedback/"},"content":[{"nodeType":"text","value":"Feedback widget","marks":[],"data":{}}]},{"nodeType":"text","value":" to collect open-ended feedback from users to start. ","marks":[],"data":{}}]}]},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"5S5V8j28xBeqFqf6BzOSQy"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Next, make sure you contextualize UX research goals in line with larger organizational objectives and success metrics: how will decreasing cart abandonment impact conversions and revenue, for example? ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Finally, explain to key stakeholders what you’re doing—and why—to get their support and maximize the reach of your research. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentQuote","colorTheme":null,"author":"Pavel Tahil","jobTitle":"Senior UX Designer","authorLink":{"linkTitle":"Pavel Tahil","externalLink":"https://www.linkedin.com/in/pavel-tahil/","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"companyLink":{"linkTitle":"EPAM Systems","externalLink":"https://www.epam.com/","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"quote":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It’s important to set research goals around current problems. For instance, if we need to offer an advanced search function for an ecommerce website, the goal will be to find the best solution for our users that’s easy to implement from the development perspective.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"biSMzi18pnF6qVpNAloCP"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Define your research methods\n","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once you’ve set goals and designed user questions, ","marks":[],"data":{}},{"nodeType":"text","value":"decide what kinds of research you’ll do and the type of data you want to collect. ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use a variety of methods to cover all the bases and fill potential gaps. These will depend on your user and business needs, and the resources you have available. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Make sure you include both ","marks":[],"data":{}},{"nodeType":"text","value":"attitudinal","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" and ","marks":[],"data":{}},{"nodeType":"text","value":"behavioral","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"6RU9cH4hj7Zg5zitejLF52","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"UX research methods","marks":[],"data":{}}]},{"nodeType":"text","value":". ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Behavioral research is about observing ","marks":[],"data":{}},{"nodeType":"text","value":"how users act. ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"Heatmaps, A/B testing, user recordings, and eye-tracking are all important sources you can use to understand user behavior data.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Attitudinal research tells you ","marks":[],"data":{}},{"nodeType":"text","value":"how users are thinking and feeling","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":". This often involves asking them directly through surveys, focus groups, customer interviews, concept testing, and card sorting.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you rely on only one of these, you’ll be missing out on the big picture. ","marks":[],"data":{}},{"nodeType":"text","value":"Combining behavioral and attitudinal research fills in the gaps between ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"what users say","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" and ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"what they actually do","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":", which don’t always align.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Seek to also ","marks":[],"data":{}},{"nodeType":"text","value":"explore a mix of qualitative and quantitative UX data. ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Quantitative studies put a number on user behavior. Analyzing the number of users who scrolled past your CTA or clicked in frustration where they couldn’t find a button will help you ","marks":[],"data":{}},{"nodeType":"text","value":"spot patterns in clickthroughs, conversions, user engagement, and retention. ","marks":[{"type":"bold"}],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Qualitative data uncovers the reasons behind these patterns. They’re ","marks":[],"data":{}},{"nodeType":"text","value":"opportunities to learn what your users really think and help you understand their needs more deeply.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Remember:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Hotjar’s tools combine behavioral and attitudinal research methods through a blend of quantitative and qualitative data. Use Hotjar ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"4smhzxDjsn697iJla8t3ea","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"Surveys","marks":[],"data":{}}]},{"nodeType":"text","value":" and ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"5J40YCI3rCaCKboEUnDHq0","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"Feedback","marks":[],"data":{}}]},{"nodeType":"text","value":" widgets to collect voice-of-customer (VoC) feedback, and ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"6Nku4UrYxw1xLiZgik3ohd","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"Heatmaps","marks":[],"data":{}}]},{"nodeType":"text","value":" and ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"42ckBdNyaJj6ifaVSJHIbM","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"Session Recordings","marks":[],"data":{}}]},{"nodeType":"text","value":" to round out the picture with behavioral insights.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"5ACyvLSGrmpIBCflZ9NvJY","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Dive into discovery","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once you’ve set up research questions and UX analysis methods, the next step is to jump into the discovery phase, where the spotlight should be on ","marks":[],"data":{}},{"nodeType":"text","value":"speaking to your customers ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"and ","marks":[],"data":{}},{"nodeType":"text","value":"understanding what they need ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"to convert. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Seek to develop a deep understanding of your users, the problems they experience, and what will help them with their jobs to be done. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"User interviews are a great way to start—video tools like ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.userinterviews.com/"},"content":[{"nodeType":"text","value":"UserInterview","marks":[],"data":{}}]},{"nodeType":"text","value":" can really help when paired with ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"6d0SMrJbSAsi4nCIMrOOFL","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"Hotjar's brilliant interview tips","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Check out our in-depth guide to ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hotjar.com/ux-research/tools/"},"content":[{"nodeType":"text","value":"UX research tools","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"text","value":" that can help streamline the process. ","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You should also: ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Observe customers using other similar sites (lab studies are great, but you can also use session recordings to see how users behave in their own environment)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Deploy Hotjar Feedback widgets to learn what users are thinking while they browse and understand blocks in navigation","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use surveys to ask users questions about their current and ideal experience","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Run ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"5wRgTH8rmhCSjyhzEzO1mu","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"competitive analyses","marks":[],"data":{}}]},{"nodeType":"text","value":" and conduct market research to understand the UX offered by other companies and identify areas of improvement and exploration","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Make sure to ","marks":[],"data":{}},{"nodeType":"text","value":"ask customers ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"39K8lRq0aWxeBuuQI9mj1","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"open-ended questions","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":" about their experiences and what they’d like to see, as well as targeted questions around navigating particular product pages or features.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" For example, are they finding all the information they need to confidently complete the checkout process? You might discover that your users like to check out reviews before making a final decision, so making reviews more accessible could help UX and conversions alike.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"4. Dig deeper and explore","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use the insights from the discovery phase as a starting point, then get more specific and ","marks":[],"data":{}},{"nodeType":"text","value":"home in on answering your specific UX research questions and really understanding your users at a granular level.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Map out customer journeys and develop user personas and stories to clarify and communicate the information you’ve learned. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You should also use your discoveries to inform preliminary idea development, design sketches, and wireframes and prototypes.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Maybe you’re losing customers at the checkout stage, and discovery phase feedback has suggested it could be because you don’t have a ‘guest checkout’ option, forcing users to sign up for a full account, which creates friction if they’re browsing your site on mobile.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Start by validating the guest checkout idea with your users, then design and test different iterations through prototypes, mockups, and card sorting experiments. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"5. Iterate and test","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once you have a working model of your website or product redesign, focus on testing the user experience to refine it. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Here's how:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Start with ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":{"sys":{"id":"1vlssjcQdnrC6Ahi8gkZiH","type":"Link","linkType":"Entry"}}},"content":[{"nodeType":"text","value":"usability testing","marks":[],"data":{}}]},{"nodeType":"text","value":" to ensure that your website hierarchies, user flow, and search filters make sense. Run A/B and multivariate testing to see which designs users respond to best, and use heatmaps to see exactly where they're clicking and scrolling. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Make sure you also evaluate accessibility: is the guest checkout option easy to find? Is it visible to users across different devices, and with different vision needs? ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Next, go deeper: seek to build a ","marks":[],"data":{}},{"nodeType":"text","value":"complete picture of the UX and how it facilitates and blocks users from getting their needs met.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Observe users in action. Use Hotjar Heatmaps to identify click and scroll patterns and Session Recordings to track the entire user journey. This helps the UX team see what their customers see, which is crucial at this testing stage when you’re often too close to the design to understand the experience from the outside. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Look at the page elements customers are engaging with, and which ones they’re scrolling past. Filter session recordings by rage clicks to see where users may be clicking in frustration expecting a button or action. Pay special attention to dissatisfied customers or users who didn’t complete key conversion actions, and understand what their journey looks like.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Complement this understanding of user behavior with qualitative interviews and survey methods","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" that will help you understand their motivations and product experience (PX). ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"6. Evaluate and communicate research findings","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"By now, you’ve collected many research insights. Organize your data using categories and tags, focusing on ","marks":[],"data":{}},{"nodeType":"text","value":"user pain points","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". Look for key patterns and recurring issues—and once you’ve identified them, ask users more questions if needed.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Make your research insights searchable, manipulable, and easily accessible by everyone on the team.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Then, engage in cross-functional communication outside the core UX team. Make sure you keep different departments informed and involved with your UX research process. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Create ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hotjar.com/ux-design/analysis/"},"content":[{"nodeType":"text","value":"UX analysis","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" reports and engage stakeholders with comprehensive UX and user storytelling and strong product narratives. But ","marks":[],"data":{}},{"nodeType":"text","value":"make sure you also share key nuggets of user data along the way, so your research insights filter throughout the whole organization.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}}]}]},"links":{"assets":{"block":[{"sys":{"id":"5ACyvLSGrmpIBCflZ9NvJY"},"contentType":"image/jpeg","description":"#Session Recordings are key tools for UX research \n","url":"https://images.ctfassets.net/lh3zuq09vnm2/5ACyvLSGrmpIBCflZ9NvJY/da3e99e338630fb21868137c5b017477/01_____Screenshot_of_Hotjar_Session_Recordings_tool_with_lines_showing_user_mouse_movements__clicks__and_scrolls__to_offer_i.jpg","width":1574,"height":839}]},"entries":{"hyperlink":[{"sys":{"id":"6RU9cH4hj7Zg5zitejLF52"},"__typename":"GuideWrapper","slug":"ux-research/methods"},{"sys":{"id":"4smhzxDjsn697iJla8t3ea"},"__typename":"BlogArticleWrapper","slug":"survey-examples"},{"sys":{"id":"5J40YCI3rCaCKboEUnDHq0"},"__typename":"PageWrapper","slug":"website-feedback-tools"},{"sys":{"id":"6Nku4UrYxw1xLiZgik3ohd"},"__typename":"PageWrapper","slug":"website-heatmap-tool"},{"sys":{"id":"42ckBdNyaJj6ifaVSJHIbM"},"__typename":"PageWrapper","slug":"website-session-recordings"},{"sys":{"id":"6d0SMrJbSAsi4nCIMrOOFL"},"__typename":"BlogArticleWrapper","slug":"mastering-user-interviews"},{"sys":{"id":"5wRgTH8rmhCSjyhzEzO1mu"},"__typename":"GuideWrapper","slug":"website-analysis/tools"},{"sys":{"id":"39K8lRq0aWxeBuuQI9mj1"},"__typename":"BlogArticleWrapper","slug":"open-ended-questions"},{"sys":{"id":"1vlssjcQdnrC6Ahi8gkZiH"},"__typename":"BlogArticleWrapper","slug":"website-usability-testing"}]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"1dLHC4W5BpW4OlZJamVFjk"},"textAfterMedia":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Pro tip","nodeType":"text"},{"data":{},"marks":[],"value":": use Hotjar Highlights to easily share user recording clips, screenshots, heatmap snippets, and VoC quotes throughout your company. You can also use the Slack integration to automatically keep different departments up to date!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"media":{"caption":null,"externalVideoUrl":null,"imageSize":null,"media":{"contentType":"image/jpeg","description":"#Hotjar Highlights let you snip, sort, and share user insights","url":"https://images.ctfassets.net/lh3zuq09vnm2/5SUwhGATYT1GyLUuj0wJD3/0e4217bc002b8e63648b6d25bcc7a351/02_____Screenshot_of_Hotjar_Heatmaps_allowing_UX_researchers_to_save_heatmap_excerpts_on_a_website.jpg","width":1802,"height":1169}}},{"__typename":"ComponentText","sys":{"id":"5Wx1WDM1pjXlslOqlj2Z5s"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"7. Put your research into action\n","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The UX research data you gather is a potential goldmine. It can help you prioritize brilliantly and boost user satisfaction, engagement, and retention.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" But only if you turn those ","marks":[],"data":{}},{"nodeType":"text","value":"insights ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"into ","marks":[],"data":{}},{"nodeType":"text","value":"action","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":". ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You need to ","marks":[],"data":{}},{"nodeType":"text","value":"put the data to work","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" in making key UX design decisions. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use your UX research insights to","marks":[],"data":{}},{"nodeType":"text","value":" prioritize fixes and product updates","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". Focus on urgent issues that are affecting key metrics and blocking users from meeting their needs. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Heatmaps and session recordings can help you quickly spot low-hanging fruit. You might find you could drastically improve conversions by positioning your CTA differently or making your signup form more streamlined and intuitive. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For larger design opportunities that will require significant resources, ","marks":[],"data":{}},{"nodeType":"text","value":"UX research data can help you to justify the cost to stakeholders.","marks":[{"type":"bold"}],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentQuote","colorTheme":null,"author":"Heather Mazzonna","jobTitle":"UX Research and Product Design Expert","authorLink":{"linkTitle":"Heather Mazzonna","externalLink":"https://www.linkedin.com/in/heather-mazzonna-0936918a/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"companyLink":{"linkTitle":"Mako Fintech","externalLink":"http://www.makofintech.com","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"quote":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"I follow the process of finding patterns in the data, pulling at least one insight from each identified pattern, and then creating at least one design recommendation or design principle for each insight. When you are designing you can easily refer back to your identified design principles and requirements to help guide your decision making and have data-supported designs when it’s time for handoff.\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"5iVYyxj83TdesPtfqQdhk3"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Building the UX research process into your design culture","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"UX research isn’t a one-time activity to be forgotten about once you begin designing and developing. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The UX research process should happen continuously, influencing all other aspects of UX design and product development. Ongoing research, testing, and user conversations are all part of confident, user-led design thinking. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Prioritizing brilliant UX research will improve your design culture, boost conversions, and keep users engaged and delighted. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentCtaBanner","sys":{"id":"cPqM78Po356TlXJn2knJT"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Design confidently with Hotjar’s rich, data-informed user experience insights \n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"footerText":null,"type":"default","colorTheme":null,"fullWidthBanner":null,"layout":null,"containerBackgroundColor":null,"title":"Boost your UX research with Hotjar","showPrimaryCtaIcon":false,"secondaryCta":null,"media":null,"externalVideoUrl":null,"hideOnMobile":null,"textWithIconItemsCollection":{"items":[]},"primaryCta":{"linkTitle":"Try it now!","externalLink":"https://insights.hotjar.com/register?pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"__typename":"ComponentFaqs","sys":{"id":"3g5BAxOERO9bH2Y4KwWlU9"},"title":"FAQs on the UX research process: ","layout":"Side by Side (Default)","id":null,"faqItemsCollection":{"items":[{"title":"Is UX research important?","text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"UX research is hugely important in data-informed UX design. The UX research process acts as the foundation for all other stages of UX design and development.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Great UX research ","marks":[],"data":{}},{"nodeType":"text","value":"gives you confidence in your UX decisions, ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"lets you ","marks":[],"data":{}},{"nodeType":"text","value":"test your assumptions and weed out unpromising ideas","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" before you waste resources on them, and ensures your product is designed to delight users from the start. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\nUX research is crucial to ","marks":[],"data":{}},{"nodeType":"text","value":"cultivating empathy for users throughout your organization","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". It helps you to problem-solve and continually optimize your platform or product to meet user needs, and gives you the evidence you need to get stakeholder buy-in on fixes and redesigns. \n\n","marks":[],"data":{}}],"data":{}}]},"links":{"entries":{"hyperlink":[]}}}},{"title":"Should I do attitudinal or behavioral UX research? ","text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Use both attitudinal and behavioral UX research methods. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Behavioral research is about observing ","marks":[],"data":{}},{"nodeType":"text","value":"how users act. ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"Heatmaps, A/B testing, user recordings, and eye-tracking are all important sources of user behavior data.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Attitudinal research tells you ","marks":[],"data":{}},{"nodeType":"text","value":"how users are thinking and feeling","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":". This often involves asking them directly through surveys, focus groups, customer interviews, concept testing, and card sorting.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\nIf you rely on only one of these, you’ll be missing a big part of the picture. ","marks":[],"data":{}},{"nodeType":"text","value":"Combining behavioral and attitudinal research methods fills in the gaps between ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"what users say","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" and ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"what they actually do","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":", which don’t always align.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"\n\n","marks":[],"data":{}}],"data":{}}]},"links":{"entries":{"hyperlink":[]}}}},{"title":"What’s the best UX research process?","text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"There’s no one-size-fits-all solution to UX research. The best processes are flexible and tailored to the unique needs of your users, team, and business. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We recommend a 7-step, adaptable UX research process: ","marks":[],"data":{}}],"data":{}},{"nodeType":"ordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Clarify your goals","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Define your research methods","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Dive into discovery","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Dig deeper and explore","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Iterate and test","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Evaluate and communicate your research findings","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Put your research into action","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\n\n","marks":[],"data":{}}],"data":{}}]},"links":{"entries":{"hyperlink":[]}}}}]}}]}}},"additionalData":{},"assignmentDetails":null,"globalData":{"defaultMetaTitle":"Understand how users behave on your site, what they need, and how they feel, fast.","defaultMetaDescription":"See how visitors are really using your website, collect user feedback and turn more visitors into customers.","showLanguageMismatchBanner":true,"showNewsBanner":true,"newsBannerColorTheme":"blue","footerColumn1Title":"Products","footerColumn2Title":"Solutions","footerColumn3Title":"Resources","footerColumn4Title":"Company","footerColumn5Title":"Compliance","copyright":"Copyright © 2014 - 2025 Hotjar Ltd. All rights reserved.","navigationPrimaryCta":{"linkTitle":"Get started","externalLink":"https://insights.hotjar.com/register?signup_source=top-cta\u0026pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"navigationSecondaryCta":{"linkTitle":"Sign in","externalLink":"https://insights.hotjar.com/login","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"contactSalesLink":{"linkTitle":"Contact Sales","externalLink":"https://contentsquare.com/contact-us-hotjar/?utm_content=hero\u0026utm_source=website\u0026utm_medium=organic\u0026utm_partner=none\u0026cid=701SZ00000Mf7vNYAR\u0026campaignmemberstatus=Responded\u0026utm_campaign=MKTG-GLB-Global-2024-11-05-ContactSales-HJ-Variant-Web-Main-Nav-CTA","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},"newsBannerText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Are you an agency specialized in UX, digital marketing, or growth? Join our ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/partners/"},"content":[{"data":{},"marks":[],"value":"Partner Program","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"newsBannerTextCsq":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hotjar, Heap, and Contentsquare are now one! Experience the future of connected customer insights on our new platform. ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/platform-fall/?utm_source=news-banner\u0026utm_medium=banner\u0026utm_campaign=november-2024-fall-launch"},"content":[{"data":{},"marks":[],"value":"Learn more.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"selectableLocalesCollection":{"items":[{"localeCode":"en","name":"English"},{"localeCode":"pt-BR","name":"Português (Brasil)"},{"localeCode":"de","name":"Deutsch"},{"localeCode":"es","name":"Español"},{"localeCode":"de-CH","name":"Deutsch (Switzerland)"},{"localeCode":"fr","name":"Français"},{"localeCode":"it","name":"Italiano"},{"localeCode":"ja","name":"日本語"}]},"footerSubscriptionForm":{"listId":"2004745","title":"Looking for more wisdom?","emailFieldPlaceholder":"example@email.com","emailFieldRequiredMessage":"This field is required","emailFieldInvalidMessage":"Invalid email address","buttonLabel":"Subscribe","errorMessage":"Something went wrong, please try again.","consentFieldRequiredMessage":"This field is required","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Sign up for Hotjar content straight to your inbox.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"successMessage":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Success! Thank you for subscribing.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"consentMessage":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"I have read and accept the conditions outlined in the ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/legal/policies/privacy/"},"content":[{"data":{},"marks":[],"value":"privacy policy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},"footerColumn1LinksCollection":{"items":[{"linkTitle":"Tour the product","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}},{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}},{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}},{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}},{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}},{"linkTitle":"User interviews","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/engage"}}]},"footerColumn1SecondaryLinksCollection":{"items":[{"linkTitle":"Integrations","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}},{"linkTitle":"Hotjar API","externalLink":"https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},{"linkTitle":"Funnels","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/funnels"}},{"linkTitle":"Dashboards","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/dashboard"}},{"linkTitle":"Highlights","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/highlights"}},{"linkTitle":"Trends","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/trends"}},{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}}]},"footerColumn2LinksCollection":{"items":[{"linkTitle":"For marketing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"marketing-teams"}},{"linkTitle":"For product teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}},{"linkTitle":"For product managers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}},{"linkTitle":"For product designers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}},{"linkTitle":"For researchers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}},{"linkTitle":"Case studies","externalLink":"Case studies","rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}]},"footerColumn3LinksCollection":{"items":[{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}},{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}},{"linkTitle":"Product Forge","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}},{"linkTitle":"Product updates","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Help center","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Website tracking","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"website-tracking"}},{"linkTitle":"GA glossary","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"google-analytics/glossary"}},{"linkTitle":"CRO","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"conversion-rate-optimization"}},{"linkTitle":"Performance reporting","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"performance-reporting"}},{"linkTitle":"Common website problems","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"website-problems"}},{"linkTitle":"Usability testing","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"usability-testing"}},{"linkTitle":"Ecommerce","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"ecommerce"}},{"linkTitle":"Behavior analytics","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"behavior-analytics"}},{"linkTitle":"Website analysis","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"website-analysis"}},{"linkTitle":"Web analytics ","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"web-analytics"}},{"linkTitle":"Web design","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"web-design"}},{"linkTitle":"UX design","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"ux-design"}},{"linkTitle":"UX research","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"ux-research/process"}},{"linkTitle":"NPS","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"net-promoter-score"}},{"linkTitle":"Customer journey map","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"customer-journey-map"}},{"linkTitle":"Product strategy","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-strategy"}},{"linkTitle":"Product research","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-research"}},{"linkTitle":"Product management 101","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-management-101"}},{"linkTitle":"Product management glossary","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-management-glossary"}},{"linkTitle":"SaaS startup tips","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"grow-your-saas-startup"}}]},"footerColumn4LinksCollection":{"items":[{"linkTitle":"About Us","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"about-us"}},{"linkTitle":"Careers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"careers"}},{"linkTitle":"Privacy","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"privacy"}},{"linkTitle":"Press","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"press"}}]},"footerColumn5LinksCollection":{"items":[{"linkTitle":"Legal overview","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal"}},{"linkTitle":"Compliance \u0026 security","externalLink":"https://help.hotjar.com/hc/en-us/categories/360003405813","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Terms of Service","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/terms-of-service"}},{"linkTitle":"Privacy Policy","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/privacy"}},{"linkTitle":"Acceptable use policy","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/acceptable-use"}},{"linkTitle":"Engage Tester Terms","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"engage-tester-terms"}}]},"footerBottomLinksCollection":{"items":[{"linkTitle":"Cookie Info","externalLink":"https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Cookie Settings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":"cookie-settings-link","internalLink":{"__typename":"PageWrapper","slug":"homepage"}},{"linkTitle":"Do Not Track","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"policies/do-not-track"}}]},"defaultMetaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/cg2EvYTPQccnzEQQnUbpl/cd1d66638807c3e6d4c39105b35b0f95/hotjar_og_image.png"},"hotjarIntegrationsIcon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1N0AiO0crqpH7PoJlPMXKW/42531d99fd609c3478e741ec7d9c9b20/Property_1_Hotjar.svg","width":140,"height":140},"contactSalesIcon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg","width":24,"height":24},"authorPageCtaBanner":{"sys":{"id":"1OtCMVPMdVjHpg5f8R04rX"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It only takes a few minutes to get started with Hotjar. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Once your 15-day trial ends, enjoy the free version of Hotjar - forever.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"footerText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"No credit card required","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"type":"default","colorTheme":"yellow","fullWidthBanner":null,"layout":null,"containerBackgroundColor":null,"title":"Get started with Hotjar","showPrimaryCtaIcon":true,"externalVideoUrl":null,"hideOnMobile":null,"textWithIconItemsCollection":{"items":[]},"primaryCta":{"linkTitle":"Sign up free","externalLink":"https://insights.hotjar.com/register?pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"secondaryCta":{"linkTitle":"Tour the product","externalLink":"https://insights.hotjar.com/login?demo","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":true,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"media":{"contentType":"image/png","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/yBDals8aU8RWtb0xLnPkI/19b391bda8f43e16e64d40b55561e5cd/How_tracking_user_behavior_on_your_website_can_improve_customer_experience.png","width":1680,"height":1680}},"socialItemsCollection":{"items":[{"link":{"linkTitle":"Youtube link","externalLink":"https://www.youtube.com/channel/UC_B6JMm8IrO1JJxyx7hjR6A","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"Youtube","url":"https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg","width":24,"height":24}},{"link":{"linkTitle":"X Link","externalLink":"https://twitter.com/hotjar","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"X icon (svg)","url":"https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg","width":24,"height":24}},{"link":{"linkTitle":"Linkedin Link","externalLink":"https://mt.linkedin.com/company/hotjar","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"LinkedIn","url":"https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg","width":24,"height":24}},{"link":{"linkTitle":"Instagram","externalLink":"https://www.instagram.com/hotjar/","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg","width":24,"height":24}}]},"navigationSubmenusCollection":{"items":[{"name":"Products","link":null,"menuBottomLinksCollection":{"items":[{"sys":{"id":"74wMYUgBgjK6K0oC9TYFL1"},"icon":null,"title":"See all features","highlighted":true,"link":{"linkTitle":"See all features","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}}}]},"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See all Hotjar has to offer","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product tour","link":{"linkTitle":"Product tour","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}},"icon":{"contentType":"image/svg+xml","description":"See all Hotjar has to offer","url":"https://images.ctfassets.net/lh3zuq09vnm2/1mcY2mB8771rpkc01WpaAC/c0803cf3d2f110c3251d6095400b2f7d/Rocket-ember.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Visualize user behaviour\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Heatmaps","link":{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3fvft31gR35Q9BjAxVk4Zw/9f93e529be4989f97d5743844699cf2a/icon-heatmaps.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Track user sentiment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Feedback Button","link":{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6hX51iaEPtQHWldsN5Fy3Y/3a66ea3c6ba95bad60f90d9c31113980/icon-incoming-feedback.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See what your users see","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Recordings","link":{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/76fQfkmWFtHn8xYHEbbzA0/f17539a8253616c98a87062824619972/icon-recordings.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hear from your users","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Surveys","link":{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5sO4egYUhUh5eBDtoPB4RS/3102e823999e1e700e876eef2fcb83af/icon-surveys.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover dozens of integrations","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Integrations","link":{"linkTitle":"Integrations link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2OXb4DK3kqPZI9XZwKDmBR/aa08742d712d15824a5605c8fa8a86b2/icon-integrations.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Launch successful surveys faster","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Survey templates","link":{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5kcQPD6YgY51U3d4ifrkii/5e412e881ace5932492c58c86030d41d/icon-survey-templates.svg","width":16,"height":16}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"7eMGmeE5p1D8J2pNulv0ah"},"label":"Observe","labelSideTag":null,"labelColor":["#FCFAE6","#FCFAE6"],"hideGroupLabelSeparator":null,"columnPlacement":"1","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/3stUYt1VNFyNbPgG6mO07Z/81059bc9adf9e093ba3b579b4b4e522c/observe.svg"},"menuLinksCollection":{"items":[{"sys":{"id":"4wNCYTap6EJTvpyhsj0iQj"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Visualize user behaviour\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Heatmaps","highlighted":null,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3fvft31gR35Q9BjAxVk4Zw/9f93e529be4989f97d5743844699cf2a/icon-heatmaps.svg","width":16,"height":16}},{"sys":{"id":"2PTlZCoUCHnWG2ulYhb0p2"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See what your users see","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Recordings","highlighted":null,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/76fQfkmWFtHn8xYHEbbzA0/f17539a8253616c98a87062824619972/icon-recordings.svg","width":16,"height":16}}]}},{"sys":{"id":"2sW3LSPgYKhkM3UcJeZ88Y"},"label":"Ask","labelColor":["#E4DFF3","#E4DFF3"],"hideGroupLabelSeparator":null,"columnPlacement":"2","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/u4EIyL4iTgPTra09qgevR/1be9a432330dc8ea1d442383187ff6e3/question.svg"},"labelSideTag":{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New AI features","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"iconDarkMode":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6WqeEgNOxqv5i4sbMpwPXl/d6238cb25dc58dfd8d153132a14ee186/Vector.svg","width":15,"height":15}},"menuLinksCollection":{"items":[{"sys":{"id":"7ec0RFcSAW8ZbMT6trPH1g"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hear from your users","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Surveys","highlighted":null,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5sO4egYUhUh5eBDtoPB4RS/3102e823999e1e700e876eef2fcb83af/icon-surveys.svg","width":16,"height":16}},{"sys":{"id":"5RnD8w2xTwnxfXOPaAFAFo"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Track user sentiment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Feedback Button","highlighted":null,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6hX51iaEPtQHWldsN5Fy3Y/3a66ea3c6ba95bad60f90d9c31113980/icon-incoming-feedback.svg","width":16,"height":16}}]}},{"sys":{"id":"5FdHwXHYg9U7KnjnYXU8zE"},"label":"Engage","labelSideTag":null,"labelColor":["#E2F8FB","#E2F8FB"],"hideGroupLabelSeparator":false,"columnPlacement":"3","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/CpgFNFGdSs0gxvHAowR94/8e26f650d443b7813aef5d394851372c/Engage-icon.svg"},"menuLinksCollection":{"items":[{"sys":{"id":"367SWlZNVAPdz9paFa8Rah"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Connect with users 1:1","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Interviews","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Engage","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/engage"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1tzrifnsp2qsiduERv4Y6W/f225835ed99cf89c2428959be2287def/Ping-pong-user-panel.svg","width":24,"height":24}},{"sys":{"id":"1sj5oBorsuS3DSqywIrBQ1"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Conduct research at scale","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"User Tests","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Go to User Tests","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"product/user-tests"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29CydIT6Tzz0I2cEVJMM8o/3704475f1265262151cf4f0d8ee8f23c/team1px.svg","width":32,"height":33}}]}},{"sys":{"id":"5bz1CO1dbPCp8Dv1ZzVha1"},"label":"Key Features","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"77cJnJvHL2XKQFh8TBe55L"},"text":null,"icon":null,"title":"Integrations","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Integrations","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}}},{"sys":{"id":"6BONB5vePdz1j9w4s3sQMi"},"text":null,"icon":null,"title":"Funnels","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Funnels","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/funnels"}}},{"sys":{"id":"1w0Ops8ziYbE2ClVsyFIzS"},"text":null,"icon":null,"title":"AI for Surveys","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"AI for Surveys","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"product-ai-surveys"}}},{"sys":{"id":"6l1NqjHZta881gD1JPjiXd"},"text":null,"icon":null,"title":"Dashboards","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Dashboards","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/dashboard"}}},{"sys":{"id":"2vEIbkqmUwwKKgeGHmHRX3"},"text":null,"icon":null,"title":"Highlights","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Highlights","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/highlights"}}},{"sys":{"id":"1ylAFwNIraTi2JHZhd4qiH"},"text":null,"icon":null,"title":"Trends","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Trends","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/trends"}}}]}}]}},{"name":"Solutions ","link":null,"menuBottomLinksCollection":{"items":[]},"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Collaborate on user insights","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For product teams","link":{"linkTitle":"For product teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2tNvAdB4QZnKkk8er4q3SY/00972c63148acdd80bba5deb1e3ca20d/Product_teams_.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build products users love","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For product managers","link":{"linkTitle":"For product management","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/rei0bZGIntzeRG0WxjqMU/6b4e13b31a6cb4c16cd0f64a694e4005/Vector.svg","width":16,"height":15}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create designs that resonate","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For UX designers","link":{"linkTitle":"For UX design","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2zSp0IQk0E9iOi36cn8n4n/eb85b848d9853ec849a934feeca55f4e/icon-product-design.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover insights others miss","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For researchers","link":{"linkTitle":"For research","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7cgrCG4MpaK39UueExbDYI/71315bdec4d36e36cf57a23195cc92a4/icon-research.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Get inspired","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Case studies","link":{"linkTitle":"Case Studies","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7bu3ttUQaMiusVYgmA5W0E/cb5706443bda65ea5dd0dd4c4ee73ca3/icon-case-studies.svg","width":16,"height":16}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"6HAgHqhiwMchgNOMqtHPYH"},"label":"Hotjar for","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"1","menuLinksCollection":{"items":[{"sys":{"id":"7672xTUbWPu7MEkEEBHaWr"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Convert with confidence","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Marketing teams","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"For marketing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"marketing-teams"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/781JfBDcf9t0A3IscD6kDI/7635c8bf3c5f21c89688c1b3d47f7046/NEW_Marketing_Icon_Ember.svg","width":16,"height":16}},{"sys":{"id":"7IZEtE2So3peEtxJpHuWVN"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a customer-centric culture","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product teams","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Product Teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/r711lbna0S0E0pzlDYwp3/98d0b2222df17ea331e1c431914ba9d8/product-teams-icon.svg","width":24,"height":24}},{"sys":{"id":"4imPs6AVw9rQOMvZd2yaJu"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Companies of 100+","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Growing teams","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"For growing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"growing-teams"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7uWcf9i4jnbEPUuWSnysKe/b4792bb15e0fe72170f73349067ce53b/Growing-teams-icon.svg","width":24,"height":24}}]}},{"sys":{"id":"5whjGC67ufpuMS5tN53Joq"},"label":null,"labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"2","menuLinksCollection":{"items":[{"sys":{"id":"b7E3HjeGBaEINPgY9P2ST"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build products users love","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product Managers","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Product Managers","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/rei0bZGIntzeRG0WxjqMU/6b4e13b31a6cb4c16cd0f64a694e4005/Vector.svg","width":16,"height":15}},{"sys":{"id":"6cfXANHTA2Ozi9lYniVLbH"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create designs that resonate","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"UX Designers","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"UX Designer","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2zSp0IQk0E9iOi36cn8n4n/eb85b848d9853ec849a934feeca55f4e/icon-product-design.svg","width":16,"height":16}},{"sys":{"id":"5UZYrBiKQgsktEgkPYhqay"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover insights others miss","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Researchers","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Product Researchers","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7cgrCG4MpaK39UueExbDYI/71315bdec4d36e36cf57a23195cc92a4/icon-research.svg","width":16,"height":16}}]}},{"sys":{"id":"2zjmj2pLeHNFITZmQYR8Pv"},"label":"Hotjar helps you","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"3","menuLinksCollection":{"items":[{"sys":{"id":"3X1TmtZdL2CyKoC4Zygtla"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Spot opportunities for optimization with visual user insights","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Improve your site or product","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Improve your site or product Menu Link","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"get-inspired"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/4SXGdxYyM7H7OoBPSLp10j/22967bb9aced3212610eb32dfcca54f3/lightbulb-menu-icon.svg","width":24,"height":24}},{"sys":{"id":"oLvJTRdEZJOZsdAxaEATi"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Stop guessing what people want, hear from them directly","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Validate your ideas with user data","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Validate your ideas with user data Menu Link","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"reduce-assumptions"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2Iy5b0nKLGmDXJeiwwuYfi/ea7174dee9f0a9082a08bbbdd3709f4f/user-validate-menu-icon.svg","width":24,"height":24}}]}},{"sys":{"id":"8Z7Bmasq99BbK6v7EtITZ"},"label":null,"labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"7JZSKPZ0RrI2s8X9Etcgm3"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a case backed with real data, get everyone on the same page","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Get buy-in for your ideas","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Increase alignment","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"get-buy-in"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7CGR3vuQS1YEVnhmvHTmU7/8141706b5b36a658fd4da066a293fbeb/approve-reject-menu-icon.svg","width":24,"height":24}},{"sys":{"id":"6YMI63495c2epd4Cdf9Kbq"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover bugs, broken flows and prioritize the right fixes","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Uncover UX issues, fast","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Spot UX Issues","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"spot-issues"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6Pg7YqZZNOdtjqoUb2MEEy/8c8b8a3067b9fc2886b83b5d405c7d76/impect-menu-icon.svg","width":24,"height":24}}]}}]}},{"name":"Pricing","navigationItemsCollection":{"items":[]},"menuGroupsCollection":{"items":[]},"menuBottomLinksCollection":{"items":[]},"link":{"linkTitle":"Pricing","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"pricing"}}},{"name":"Case studies","navigationItemsCollection":{"items":[]},"menuGroupsCollection":{"items":[]},"menuBottomLinksCollection":{"items":[]},"link":{"linkTitle":"Case studies","externalLink":"Case studies","rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}},{"name":"Resources","link":null,"menuBottomLinksCollection":{"items":[]},"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Get the most out of Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Guides","link":{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29cHXX50MaQFbFbNuuEobF/ef757d222544a89e87e2c23642a499eb/icon-guides.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"News, analysis, tips, and tutorials","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Blog","link":{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6E1bW5je6USepU41R2psoP/025fc489632d42f5455f7253653477a9/Blog.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Cutting-edge product insights ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product forge","link":{"linkTitle":"Product Forge Link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/69OiEBqKuuE9y84cHDYFYD/8fb8702f45048de7342abacc186e7f78/Product-forge.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What’s new","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product updates","link":{"linkTitle":"Hotjar updates link","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/6WkKq86kztFCChLxHqxJ53/63ffc9f2001da8b5ad7292d53808278c/updates.svg","width":24,"height":24}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how to set up and use Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Support","link":{"linkTitle":"help.hotjar link","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/77BtJYrFoyCLErPB8o2dnA/4621264b773c3f9625ce987ece5bb4b6/Support.svg","width":16,"height":16}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Courses to help you flourish","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Hotjar learning","link":{"linkTitle":"Hotjar Learning","externalLink":"https://learning.hotjar.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"Icon for the Play Button","url":"https://images.ctfassets.net/lh3zuq09vnm2/01sD7ikwsm8A9PzqXxeovt/d718ae8df27d248c66166bddf71aac42/Vector.svg","width":11,"height":14}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"2Rxnay3yCIbpqPWRaALHDv"},"label":"Using Hotjar","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"1","menuLinksCollection":{"items":[{"sys":{"id":"69kN0r9b1LYG0MJtg4HgTN"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Find the answers to any of your Hotjar questions","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Help center","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Support menu item","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1wkZNcLult1ZunotG7R4mB/f719cf8e1e61c0077af2d1cab3a3697f/support-menu-icon.svg","width":24,"height":24}},{"sys":{"id":"vaFyO3DZaWV7e2wgJ9Eak"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Go from new user to super user with interactive courses","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Hotjar Learning","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Hotjar Learning","externalLink":"https://learning.hotjar.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"Icon for the Play Button","url":"https://images.ctfassets.net/lh3zuq09vnm2/01sD7ikwsm8A9PzqXxeovt/d718ae8df27d248c66166bddf71aac42/Vector.svg","width":11,"height":14}},{"sys":{"id":"3pnBnBeo1IIv0SZDUcqxKm"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover what’s new in Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product updates","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Hotjar updates link","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/6WkKq86kztFCChLxHqxJ53/63ffc9f2001da8b5ad7292d53808278c/updates.svg","width":24,"height":24}}]}},{"sys":{"id":"2HwRZpkKf3OAHRZQj6KJll"},"label":"LEVELING UP","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"2","menuLinksCollection":{"items":[{"sys":{"id":"5XC5NzpOUjl73nBwGe26Yx"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In-depth guides on UX, CRO, and the Hotjar tools","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Guides","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29cHXX50MaQFbFbNuuEobF/ef757d222544a89e87e2c23642a499eb/icon-guides.svg","width":16,"height":16}},{"sys":{"id":"4ribiagu9hdDG0r6Q4FUMT"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Stories on PX insights, plus our take on the world of work ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Blog","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6E1bW5je6USepU41R2psoP/025fc489632d42f5455f7253653477a9/Blog.svg","width":16,"height":16}},{"sys":{"id":"6PjIvcw2DY3NHcAyG2n1MM"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A place for product teams to grow","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product Forge","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Product Forge Link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/69OiEBqKuuE9y84cHDYFYD/8fb8702f45048de7342abacc186e7f78/Product-forge.svg","width":16,"height":16}}]}},{"sys":{"id":"1jrngw598sVg8pcdJfMuvJ"},"label":"More","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"3","menuLinksCollection":{"items":[{"sys":{"id":"3nBJaEQuw1GGcbS2XRgret"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Browse through our 30+ ready-to-go templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Survey templates","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5kcQPD6YgY51U3d4ifrkii/5e412e881ace5932492c58c86030d41d/icon-survey-templates.svg","width":16,"height":16}},{"sys":{"id":"23shqQZGBoTemCcsGs3QBt"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Bitesized boosts for your online business","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Webinars","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Webinars","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"webinars"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5UwvxhVrMfPkFlhCCzahNG/e082b0c65c17eb01b7c7978dc57f9b85/Webina-icon.svg","width":24,"height":24}}]}},{"sys":{"id":"6FtPecE0tka8r34E64Ix00"},"label":"Company","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"1ICK8jOUSGZvvNaxtTP1LJ"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Who we are and what we do","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"About us","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"About Us","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"about-us"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3qWNbUV9OgVmvQ239eLBB5/fb934659e54eefeb1defb835e01728aa/icon-about-us.svg","width":16,"height":16}},{"sys":{"id":"10FawTHufWFQuFIfVZFqz8"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Join our team","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Careers","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Careers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"careers"}},"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/2VlR1cp2kOyuAqTevJOVVe/51b73081ac97b801e1a31d40b655ce2d/Careers.svg","width":24,"height":24}},{"sys":{"id":"6Ex3O6YE6SDOgcsDetk1Y5"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s team up","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Partner Program","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Partner Program","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"partners"}},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1Rr01isgC3ekIMAk5muTw1/e72604f01fe967ee00527c0d0400b090/rocketship_red.svg","width":16,"height":16}}]}}]}}]}},"i18NStrings":[{"id":"8a51f5f2-93ba-46e1-aef4-bca4051ec7f1","key":"back-to-blog","value":"Back to blog"},{"id":"bc554d10-3cb0-4a7f-a1a2-af761c2de22a","key":"author","value":"Author"},{"id":"444846d3-0f65-4b94-a126-b041fe2e4ca2","key":"blog-articles","value":"Blog Articles"},{"id":"a20c2c0d-3a26-4589-a755-9735ae8d2616","key":"survey-templates","value":"Survey Templates"},{"id":"ed9464d9-965a-4ee9-b0bc-0292361fc64a","key":"product-forge","value":"Product Forge"},{"id":"a2ea834f-b5e6-42a3-9bbc-bed87999b0ec","key":"on-this-page","value":"On this page"},{"id":"81c6e121-14c7-4b78-b30e-a74d511f8cf4","key":"all-guides","value":"All guides"},{"id":"8cdfa819-21e0-4109-97b4-3bcb45cc4544","key":"previous-chapter","value":"Previous chapter"},{"id":"826165dd-5aae-42ec-b1b5-0c3155997978","key":"next-chapter","value":"Next chapter"},{"id":"183e832f-4f52-4573-a796-48e6497db24c","key":"default-search-input-placeholder","value":"I want to read about..."},{"id":"33dd6685-d057-487c-9152-7b684f527843","key":"filters-title-label","value":"Filters"},{"id":"58c3b612-e819-47e5-a4b8-2b0543355e6a","key":"search-title-label","value":"Search"},{"id":"8bd929c9-e33b-42a7-91fa-859112e11cdf","key":"integrations-search-input-placeholder","value":"Search for an integration..."},{"id":"616d110b-ee8f-4d83-a188-a0d70a09dfaf","key":"show-less","value":"Show less"},{"id":"2847bcfb-b7ad-410e-b914-c67a01a2fb74","key":"show-more","value":"Show more"},{"id":"e8df84a4-d772-4468-9827-a09ee9caa7f6","key":"latest-articles","value":"Latest articles"},{"id":"ca335a69-8615-4d0e-9e58-2b5a6a23df84","key":"load-more-articles","value":"Load more articles"},{"id":"e8c02eff-745b-4747-aed2-9826f67d60e7","key":"learn-case-studies","value":"Learn / Case Studies"},{"id":"bf5a53b4-cc88-4b3e-b89b-24206721daf3","key":"filter-industry","value":"Industry"},{"id":"3477ce33-3d7b-4950-9a21-c376e7c00958","key":"filter-usecase","value":"Use case"},{"id":"6b85bf2f-cb80-4d82-a7b0-66c0d1e6e17a","key":"filter-role","value":"Role"},{"id":"591fc617-a2cc-4a85-9e9c-ed4856077301","key":"from","value":"From"},{"id":"e3a272f6-bb51-4f75-810a-541f7bcb134f","key":"no-results-heading","value":"Sorry but there are no matching results"},{"id":"c8a2d8b9-830d-454a-89a0-25a6bed87b89","key":"no-results-text","value":"Try searching something else."},{"id":"71786999-27f9-4630-a08d-fc6dd6fdb027","key":"dropdown-label-all","value":"All"},{"id":"46f679da-405c-4aef-8521-641b382f9b9e","key":"integration-tab-keybenefits","value":"Key benefits"},{"id":"d9475ec9-4556-4d38-8db4-2bba9c0e066b","key":"integration-tab-usecases","value":"Use cases"},{"id":"bbb00323-fcc0-4ec1-8e09-d6ae637548ed","key":"integration-tab-configuration","value":"Configuration"},{"id":"8b737e68-c337-4f49-912f-2ae48f0e3046","key":"integration-tab-faqs","value":"FAQs"},{"id":"347895d1-972b-4993-a374-2385d8fb706a","key":"legalhero-backto-overview","value":"Back to legal overview"},{"id":"6f907723-90b7-4fb2-b714-14c18733ba70","key":"legalhero-language-label","value":"Language"},{"id":"8e56b65c-d9fe-462a-9410-50dafed2b610","key":"latest-survey-templates","value":"Latest survey templates"},{"id":"9f15ef11-ed28-496d-9412-00980aca28da","key":"legalhero-language-selector-english","value":"English"},{"id":"609c4364-2caa-468a-a328-003a1a2be2a6","key":"legalhero-language-selector-german","value":"German"},{"id":"eb0ee6d1-52fd-447e-b112-c97e25bff13d","key":"breadcrumb-section-guides","value":"Guides"},{"id":"50e91ce8-7f05-48d0-8517-68fff2e39bcb","key":"breadcrumb-section-blog","value":"Blog"},{"id":"f2459538-e01f-4418-8707-daa50ed702d5","key":"breadcrumb-section-product-forge","value":"Product Forge"},{"id":"4891ee2d-7188-4a2d-9673-600d41c868b3","key":"breadcrumb-section-survey-templates","value":"Survey Templates"},{"id":"41c904f6-6a2a-4033-8bbe-515eabfe32b2","key":"breadcrumb-section-case-studies","value":"Case Studies"},{"id":"014840a0-1fd9-4f58-9784-24d8cc73470c","key":"breadcrumb-title-article","value":"Article"},{"id":"7ed24155-ca28-4faa-84f3-2abebd5ed25e","key":"breadcrumb-title-survey-template","value":"Survey Template"},{"id":"a19fd2c8-ead7-4912-a6d9-670fa26e877e","key":"breadcrumb-back-to-guides","value":"Back to guides"},{"id":"48f1b4ae-ab05-429f-91c0-23c5ea5dfce1","key":"breadcrumb-back-to-blog","value":"Back to blog"},{"id":"39f59daf-21fe-4f78-ad64-3af016d2f704","key":"breadcrumb-back-to-product-forge","value":"Back to product forge"},{"id":"05d47d84-985d-4124-867b-ad924993c04b","key":"breadcrumb-back-to-survey-templates","value":"Back to survey templates"},{"id":"f199aa16-4a23-48e9-99d1-81ffc110ab39","key":"breadcrumb-back-to-case-studies","value":"Back to case studies"},{"id":"554a2636-e46e-4054-a8c0-f6f9c22849bb","key":"learn","value":"Learn"},{"id":"ac8ba707-d861-49ad-afc2-c0a4b02e0efd","key":"last-updated","value":"Last updated"},{"id":"ac96d74a-73d6-4278-a493-4777ee89240a","key":"features-used","value":"Features used"},{"id":"2b42b444-2270-4df3-b872-77f57a905da6","key":"share","value":"Share"},{"id":"d482828c-2157-4e40-bd0f-b5dc35615649","key":"facebook","value":"Facebook"},{"id":"d57495f7-4d2d-4fd9-8873-a47694805380","key":"twitter","value":"Twitter"},{"id":"6bd73532-4fbd-4bcd-a6b5-0b21d4933edd","key":"linkedin","value":"LinkedIn"},{"id":"065a1537-9048-49a3-bde2-04c2f55dfbfe","key":"copy-link","value":"Copy link"},{"id":"76c47366-70d6-469b-9afe-0934443c47bb","key":"darkmode-switch-label-light","value":"Switch to light mode"},{"id":"373416de-e774-4be9-8502-a40c0a4c4330","key":"darkmode-switch-label-dark","value":"Switch to dark mode"},{"id":"e12b099a-34ce-45c5-9709-ef9164865b0f","key":"careers-jobs-label","value":"We're hiring"},{"id":"6f128ace-b071-464d-8534-63f75e46382f","key":"careers-jobs-title","value":"Current job openings"},{"id":"8b3baeaa-63bd-49aa-a1f0-0919cd2dae61","key":"lets-talk","value":"Let's talk"},{"id":"772d7e65-ccfc-42be-ac02-34385ab49fbb","key":"missing-translation-info","value":"Sorry, we cannot display this page in your preferred language at the moment."},{"id":"64dfafdb-ffa7-43d8-96c9-6d2a3c872d10","key":"locale-selector-tooltip","value":"Language"},{"id":"03e38272-93f4-4154-a1b0-5f17300deaf0","key":"load-more-guides","value":"Load more guides"},{"id":"e88cd33d-fb98-4f68-bfd7-493d1c93e3b7","key":"breadcrumb-back-to-webinars","value":"Back to webinars"},{"id":"e343f507-be08-4a20-bfaf-6162fa063d70","key":"breadcrumb-section-webinar","value":"Webinars"},{"id":"ad46a1ea-9eeb-49c4-a674-e2223b80450a","key":"ask-accordion-section-label","value":"New AI features"},{"id":"a6d2070e-fa86-490e-aa14-2dd5095f9929","key":"coming-soon","value":"Coming soon"},{"id":"d3541b61-e8b1-455f-8085-06a79a44e332","key":"menu-toggle-sr-label","value":"Toggle navigation menu"},{"id":"43cf3df3-5b6a-4895-9135-4b34c39688b5","key":"close-banner-sr-label","value":"Close banner"},{"id":"bd1918de-efac-4c80-aac7-0f4c08131c72","key":"breadcrumb-back-to-integrations","value":"Back to Integrations"},{"id":"eabc8e6a-0988-43b2-bc9e-569c1b82913d","key":"reading-time","value":"Reading time"},{"id":"10f16f4f-16c0-42b0-8a42-1a6dde8380a9","key":"reading-time-unit","value":"min"},{"id":"fd5624dd-f9ba-4d80-b6ab-aedc897c6323","key":"link-copied","value":"Link copied!"},{"id":"299446fc-7983-4dc8-a92e-8ada5b0c87e5","key":"breadcrumb-back-to-partner-directory","value":"Back to partner directory"},{"id":"1c5b0e02-b50e-4bce-95eb-ddb860335c74","key":"partner-about-heading","value":"About:"},{"id":"8bfa702c-4256-4171-a5d9-4f3c6bcc4104","key":"partner-services-heading","value":"Services:"},{"id":"0cf8e4c7-d5f9-4290-8df9-675b107d513d","key":"partner-regions-heading","value":"Regions:"},{"id":"20c006dc-f774-436b-83a0-7dbd785833f8","key":"partner-languages-heading","value":"Languages:"},{"id":"3c39ed4c-fe5b-4b39-8b8d-7b9d81616a57","key":"partner-platforms-heading","value":"Platforms supported:"},{"id":"6b684f69-2e0b-4a97-b1b2-8a0c08e05f7f","key":"partner-budget-heading","value":"Budget:"},{"id":"c1dcbf1b-31f2-404b-b1f6-dc5a676ebc2d","key":"partner-headquarters-heading","value":"Headquarters location:"},{"id":"7a80c5e6-6cf4-49a7-bd6c-c52a81081d76","key":"partner-start-date-heading","value":"Partner since:"},{"id":"eaf82fcc-3db6-4285-aebc-408d904b5b0d","key":"partner-website-button","value":"Visit website"},{"id":"b881556f-548b-4291-b1be-22d2a1937242","key":"loading","value":"Loading..."},{"id":"9cd85755-5479-4815-a89a-bb3d0d4ecadf","key":"results","value":"Results"},{"id":"545fdba1-2a3a-4e4c-9755-d46299dfba57","key":"language","value":"Language"},{"id":"7f148947-c8b6-45cf-ac24-d852c2259ddb","key":"service","value":"Service"},{"id":"00527409-4fc8-4504-a0f7-163a499e0ca4","key":"location","value":"Location"},{"id":"f3edc9a7-030e-4723-b088-eb576ac778d8","key":"careers-no-jobs-openings","value":"There are currently no job openings."},{"id":"af346631-2908-4108-a2af-9c9c63d29f47","key":"premier-partner","value":"Premier Partner"},{"id":"ad298fc6-28da-4562-81dd-15e071818e36","key":"custom-bundles.get-started-cta","value":"Get started"},{"id":"8e4a6f12-174e-47f8-9f06-56884ee9deee","key":"custom-bundles.book-call-cta","value":"Book a call"},{"id":"cb873975-d0e2-49a7-aae4-ca78a7eb1585","key":"custom-bundles.lets-talk","value":"Let's talk"},{"id":"f13caf47-2cb2-4ef4-93bb-d07718099bf1","key":"custom-bundles.billed-annually","value":"Billed annually"},{"id":"5f0af0ed-37a1-49b6-a945-abe771212886","key":"custom-bundles.observe-summary-allowances","value":"Includes {{allowances}} daily sessions"},{"id":"73ac3456-3962-4b33-817e-ed5befff2360","key":"custom-bundles.ask-summary-allowances","value":"Includes {{allowances}} monthly responses"},{"id":"0821e0c3-15d4-4e7a-84fc-6635cf9465f2","key":"custom-bundles.engage-summary-allowances","value":"Includes {{allowances}} yearly interviews"},{"id":"e60a835e-f9c3-4ad7-8032-5c1095d6aca4","key":"custom-bundles.yearly-discount-text","value":"yearly discount applied"},{"id":"0719ca5b-95a4-41af-b921-d8b836a01eb7","key":"custom-bundles.bundle-discount-text","value":"on lowest selected plan"},{"id":"2401b41a-b520-4709-9e7b-c28f59bdc015","key":"custom-bundles.bundle-discount-suggestion-text","value":"Choose 2 paid plans and get"},{"id":"1811513d-e844-4aa0-a260-0a48f428287d","key":"custom-bundles.time-period-free","value":"forever"},{"id":"07724ab4-989f-471e-96e9-03890df56f6c","key":"custom-bundles.time-period-monthly","value":"month"},{"id":"3f96dc7c-54f1-4957-9a83-1e7d11baecec","key":"custom-bundles.observe-allowance-caption","value":"daily sessions"},{"id":"ba0a8fe6-5de3-4e22-bfe3-91ed402aa79c","key":"custom-bundles.ask-allowance-caption","value":"monthly responses"},{"id":"121d1d59-3269-4363-92df-4056bcd36720","key":"custom-bundles.engage-allowance-caption","value":"yearly interviews"},{"id":"0ef25bf0-34f6-4a0a-a2b0-a7cd5d24b0e4","key":"custom-bundles.plan-summary","value":"{{planName}} plan | {{allowanceValue}} {{allowanceCaption}}"},{"id":"cb6bd45d-1343-4e07-9146-5e5c87ecdbb3","key":"custom-bundles.product-collapse-button","value":"Edit plan"},{"id":"33854ad9-4a61-4432-be72-ff738e2bd9e2","key":"custom-bundles.discount-label","value":"{{value}}% OFF"},{"id":"957884d0-243e-4650-b918-c2b4e02f3d9d","key":"custom-bundles.compare-features","value":"Compare all features"},{"id":"a1988ddf-206e-471c-8ffe-2a9148778ee7","key":"custom-bundles.bundle-discount-dynamic-suggestion-text","value":"Add an {{product}} paid plan to get"},{"id":"93d8170a-e088-4e28-b2df-a58c4add6109","key":"custom-bundles.features-toggle-btn","value":"What’s included"},{"id":"082d3a52-f99e-4444-a1d5-e831bdc6abc5","key":"custom-bundles.product-collapse-button-expanded","value":"I’m done editing"},{"id":"3ae34bb2-4829-41a5-b340-22d8833c4a42","key":"custom-bundles.discounts-applied","value":"Discounts applied"},{"id":"79428ad7-3e4a-4c44-8c44-c572d82267e9","key":"custom-bundles.allowance-bubbles-caption","value":"How many {{label}} do you need?"},{"id":"c84071da-4a19-411b-9b6c-4e47c02bccd8","key":"custom-bundles.anchor-1.title","value":"Get started quickly"},{"id":"5a9632e4-a897-4984-98f3-0901e399ac81","key":"custom-bundles.anchor-1.subtitle","value":"Waste no time, start now with Observe"},{"id":"2dbc6ca7-d051-4839-85fd-4f5e7da854f4","key":"custom-bundles.anchor-2.title","value":"Build your own bundle"},{"id":"2a4377d3-f604-487c-a235-ad00106b497e","key":"custom-bundles.anchor-2.subtitle","value":"Choose your own plans and products"},{"id":"117bcb61-9c25-4044-ac21-de22bf8765f8","key":"allowanceValue","value":"monthly sessions"},{"id":"86349361-0d1c-40b8-9cf9-9ae663364f06","key":"custom-bundles.voc-allowance-caption","value":"monthly responses"},{"id":"a424ff38-9be7-42ec-820c-030e45a6526e","key":"custom-bundles.plan-summary-multi-allowance","value":"{{planName}} plan | {{allowance}}"},{"id":"b31d57f9-d633-4525-a33f-5aec29e1ea30","key":"custom-bundles.allowance-type-monthly-sessions","value":"{{value}} monthly sessions"},{"id":"ab805d8b-8317-4b4a-a0f0-9275a5797afd","key":"custom-bundles.allowance-type-replays","value":"{{value}} replays"},{"id":"24635136-9516-4e98-994f-c497b3c7183a","key":"custom-bundles.pricing-summary-title","value":"Cost summary"},{"id":"a746577c-a5ca-43cd-8997-520925fbda56","key":"custom-bundles.cost-summary-plan","value":"{{planName}} plan"},{"id":"3c181314-1e50-4349-a61c-a472f2d9708b","key":"custom-bundles.from","value":"From"},{"id":"eeaaaa1e-6233-4e26-989c-d9b99d5f72d4","key":"custom-bundles.allowance-type-responses","value":"{{value}} responses"},{"id":"02d9ae9d-2c97-40c0-ac47-6cb7959b64e3","key":"custom-bundles.allowance-type-interview-test-users","value":"{{value}} user tests / interviews"},{"id":"300260f8-3489-490c-938d-323e771a0b0e","key":"custom-bundles.allowance-type-yearly-responses","value":"Starting from {{value}} yearly responses"},{"id":"cccf5f0d-0b38-42af-834e-5f155b5c3033","key":"custom-bundles.allowance-type-monthly-responses","value":"{{value}} monthly responses"},{"id":"2fc6772b-d505-43b3-875d-27c2bfbe1fc8","key":"custom-bundles.dxa-allowance-caption","value":"monthly sessions"},{"id":"d8c34003-7c4f-4090-8aab-8bfcf2d7da4d","key":"custom-bundles.voc-allowance-caption","value":"monthly responses"},{"id":"4631b0ce-90b9-40ff-9c12-2674ed40bbed","key":"custom-bundles.allowance-name-monthly-sessions","value":"monthly sessions"},{"id":"2c90602c-c360-433e-add3-704a9c2f7840","key":"custom-bundles.allowance-name-replays","value":"replays"},{"id":"9497173e-600a-4169-a6d3-3879234c72d5","key":"custom-bundles.allowance-name-monthly-responses","value":"monthly responses"},{"id":"fc0a89b4-7647-425d-8852-f8e8dd50841e","key":"custom-bundles.monthly-sessions-popover-title","value":"What are monthly sessions?"},{"id":"9f15fb35-6251-4f42-b3ba-e19d0b198b18","key":"custom-bundles.monthly-sessions-popover-description","value":"A session is a visitor's full journey across every page (or screen). It’s captured and analyzed on heatmaps, funnels, and more. This is the amount of sessions you get per month for your entire account (and all sites)."},{"id":"ef78677c-8e08-47f0-9dbd-74a1a5665773","key":"custom-bundles.replays-popover-title","value":"What are replays?"},{"id":"05b88ab3-6df7-4148-8ffe-7bb7c3592519","key":"custom-bundles.replays-popover-description","value":"Replays or Session Replay allows you to watch how users interact with your site, such as where they click, hover, swipe, and see potential issues. It’s a fixed amount per month—it can’t be increased."},{"id":"12ec2fd1-47d1-48f7-a66b-2fe6656fe863","key":"custom-bundles.allowance-with-prefix","value":"with"},{"id":"7574796f-56b6-424b-8977-9d9c28cd939f","key":"custom-bundles.allowance-type-starting-monthly-sessions","value":"Starting from {{value}} monthly responses"},{"id":"6da59e06-cda7-4302-b1b4-fbee61cbd8e7","key":"custom-bundles.allowance-with-talk-to","value":"For more than {{value}}, talk to our team"}],"key":["ux-research","process"],"pageContext":"hj","preview":false,"AJS_ANONYMOUS_ID":"2dacd616-e4e9-4087-8979-e31df23a92c3","geolocation":{"country":"Singapore","city":null},"device_os":"unknown","device_type":"desktop","hideLanguageBanner":false,"locale":"en","slugsPerLocale":{"en":"ux-research/process"}},"__N_SSP":true},"page":"/[...slug]","query":{"slug":["ux-research","process"]},"buildId":"OvbhLg9y5acgcrr1bOph0","isFallback":false,"gssp":true,"locale":"en","locales":["en","de","de-CH","fr","pt-BR","es","it","ja"],"defaultLocale":"en","scriptLoader":[]}</script><script type="text/javascript"> function growsumoInit() { /* if partner and user session keys available - set cookies for 3 months as PartnerStack does */ if (growsumo.data.partner_key && growsumo.data.xid) { document.cookie = "gsxid=" + growsumo.data.xid + "; domain=.hotjar.com; max-age=" + 3*30*24*3600 + ";"; document.cookie = "growSumoPartnerKey=" + growsumo.data.partner_key + "; domain=.hotjar.com; max-age=" + 3*30*24*3600 + ";"; } } </script><script type="text/javascript">(function(){var gs = document.createElement('script');gs.src = 'https://js.partnerstack.com/v1/';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_HDCuSpqCvRchgZRqaqZIpVPfPv3cAKMj'); if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})();</script><script data-ot-ignore="true" type="text/javascript" src="/persistUtmParams.js" class="optanon-category-C0001" async=""></script><script class="optanon-category-C0004" type="text/plain" async="" src="https://unpkg.com/@optimizely/optimizely-sdk@4.7.0/dist/optimizely.browser.umd.min.js"></script><script class="optanon-category-C0004" type="text/plain" async="" src="https://cdn.optimizely.com/datafiles/HgHVKrf9ZD2dsZYVFb9JnD.json/tag.js"></script><script type="application/javascript">window.ANONYMOUS_SEGMENT_ID = '2dacd616-e4e9-4087-8979-e31df23a92c3';</script><script type="text/javascript" src="/ensureSegmentId.js"></script><script type="text/plain" class="optanon-category-C0004">generateAnonymousUserId();</script><script type="text/plain" class="optanon-category-C0004"> !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(t){return function(){if(window.analytics.initialized)return window.analytics[t].apply(window.analytics,arguments);var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t<analytics.methods.length;t++){var key=analytics.methods[t];analytics[key]=analytics.factory(key)}analytics.load=function(key,t){var e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var i=document.getElementsByTagName("script")[0];i.parentNode.insertBefore(e,i);analytics._loadOptions=t};analytics._writeKey="g8Y7cpfGC4EhnMZjwbdsW57ZJNJ5GOr1";;analytics.SNIPPET_VERSION="4.16.0"; }}(); window.analytics.load("g8Y7cpfGC4EhnMZjwbdsW57ZJNJ5GOr1") window.analytics.setAnonymousId(window.ANONYMOUS_SEGMENT_ID); window.getDefaultSegmentContext = () =>({ context: { ip: '0.0.0.0', locale: 'en', location: { country: 'Singapore', city: 'null', }, }, }); window.getDefaultSegmentProperties = () => ({ logged_in: document.cookie.lastIndexOf('XDOMAIN-LOGGED-IN') > -1, locale: 'en', geo_country: 'Singapore', geo_city: 'null', ...{"device_type":"desktop"}, }); window.analytics.ready(function () { (window.segmentEventsQueue || []).forEach((event) => { window.analytics[event.method](event.args[0], {...window.getDefaultSegmentProperties(), ...event.args[1]}, window.getDefaultSegmentContext()); }); window.segmentEventsQueue = []; window.analytics.page(undefined, window.getDefaultSegmentProperties(), window.getDefaultSegmentContext()); window.postMessage('analyticsLoaded', '*'); }); </script><script type="text/plain" class="optanon-category-C0004"> window.hj=window.hj||function(){(hj.q=hj.q||[]).push(arguments)}; window.hj('identify', null, { 'geo_country': 'Singapore' }); </script></body></html>