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illumin | The Journey Advertising Platform
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FR </a> </li> </ul> </div> </div> </header> <div class="site-main-cover"> <section class="home-banner-section pos-relative"> <div class="container"> <div class="home-banner-wrap"> <div class="home-banner-main flex flex-vcenter "> <div class="home-banner-text"> <h1>digital advertising <span>made easy</span></h1> <div class="flex-shrink-0 flex flex-col relative items-end"> <div> <div class="pt-0"> <div class="gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full"> <div class="relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8"></div> </div> </div> </div> </div> <div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex-col gap-1 md:gap-3"> <div class="flex max-w-full flex-col flex-grow"> <div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="383b6910-90b7-4f6b-b3fa-deea0896fa41" data-message-model-slug="gpt-4o"> <div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"> <div class="markdown prose w-full break-words dark:prose-invert light"> <p>illumin simplifies omnichannel advertising with a transformative platform that empowers marketers to create meaningful cross-channel connections, providing intuitive tools and real-time insights that enable data-driven decisions, ensuring your campaigns achieve your goals.</p> </div> </div> </div> </div> </div> </div> </div> <div class="home-banner-image pos-relative"> <div class="watermark-circle"> <div class="watermark-circle-line"></div> <svg width="448" height="448" viewBox="0 0 448 448" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="224" cy="224" r="216" stroke="url(#paint0_linear_4451_3244)" stroke-width="16" /> <defs> <linearGradient id="paint0_linear_4451_3244" x1="391.116" y1="90.9895" x2="56.8842" 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class="trusted-by-logos flex flex-center"> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2025/04/oakley2.png" alt=""> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2025/04/kidneyfoundation2.png" alt=""> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2025/04/mnco3.png" alt=""> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2025/04/LAmark2.png" alt=""> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2025/04/stingray2.png" alt=""> </figure> </div> </div> </div> </section> <section class="platform-section tint-bg"> <div class="container"> <div class="platform-main"> <!-- Platform Navigation --> <ul class="platform-nav flex flex-center"> <li data-platform-nav="1" class="slick-current"> the platform </li> <li data-platform-nav="2" > the canvas </li> <li data-platform-nav="3" > the data </li> <li data-platform-nav="4" > the intelligence </li> </ul> <!-- Platform Slider --> <div class="platform-for relative"> <div class="platform-slider"> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p>illumin is a cutting-edge omnichannel advertising platform designed to deliver your message with precision—exactly where and when it matters most. Backed by powerful insights, it empowers you to stay ahead of the competition with resilient, data-driven strategies.</p> <p>Create meaningful connections, buy media, and measure success seamlessly—all within a single platform. Say goodbye to juggling tabs and embrace intuitive drag-and-drop tools that simplify campaign building while driving transformative results. With illumin, success is always within reach.</p> <a href="https://illumin.com/product/platform/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-platform.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-platform.png" alt="the platform"> </picture> </div> </div> </div> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p>Start with a blank slate—an open, freeform space where your creativity thrives without limits. illumin’s Canvas empowers you to craft transformative advertising frameworks with clearly defined paths and stages that adapt and evolve with your goals.</p> <p>Effortlessly add audiences, creatives, and variables to journey paths and steps using our intuitive drag-and-drop interface. Designed for resilience and success, the Canvas enables you to build campaigns that connect, engage, and deliver measurable results.</p> <a href="https://illumin.com/product/journey-canvas/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-canvas.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-canvas.png" alt="the canvas"> </picture> </div> </div> </div> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p>illumin empowers you to harness the full potential of first-party and third-party data, weaving them into a transformative tapestry of insights. With advanced audience segmentation, target precise demographics, behaviors, and interests to create personalized, resilient campaigns that resonate.</p> <p>Effortless campaign management is at your fingertips. illumin’s intuitive dashboard provides a clear, real-time view of performance metrics, enabling data-driven decisions that ensure success at every stage of your advertising journey.</p> <a href="https://illumin.com/product/audience-engagement-map/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-data.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-data.png" alt="the data"> </picture> </div> </div> </div> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p>illumin’s Pathlight delivers real-time campaign data—impressions, clicks, conversions—and goes further by evaluating actual customer journey routes. It recommends AI-powered optimizations, including bid adjustments, budget reallocations, and audience targeting changes, to enhance campaign effectiveness. With illumin, you’re not just reaching audiences; you’re building meaningful connections that drive resilient campaigns and measurable success.</p> <a href="https://illumin.com/product/pathlight-analysis/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-insights.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-insights.png" alt=""> </picture> </div> </div> </div> </div> <div class="platform-append-arrows flex pos-relative"></div> </div> </div> </div> </section> <section class="optional-repeater-section"> <div class="container"> <div class="optional-repeater-main"> <div class="optional-repeater-list reverse flex flex-vcenter"> <div class="optional-repeater-image pos-relative"> <figure class="optional-repeater-thumb object-fit radius-img-24" data-animation="fade-in-up"> <img src="https://illumin.com/wp-content/uploads/2024/08/image-1.jpg" alt="key results"> </figure> <!-- <div class="optional-circle" data-animation="fade-in"><span class="optional-circle-bg"></span></div> --> </div> <div class="optional-repeater-text pos-relative "> <span class="optional-text">Amplify engagement with illumin's Meta integration</span> <h2>Seamlessly connect open web campaigns to social platforms</h2> <p>Discover how MN&Co used illumin’s Meta integration to break down channel silos and transform campaign performance for a leading financial services client. By connecting open web and social strategies, they unlocked higher engagement, smarter retargeting, and stronger conversions—all from a single platform.</p> <a href="https://illumin.com/case-study/mnco-open-web-to-social/" class="button">Read the full case study</a> </div> </div> <div class="optional-repeater-list flex flex-vcenter"> <div class="optional-repeater-image pos-relative"> <figure class="optional-repeater-thumb object-fit radius-img-24" data-animation="fade-in-up"> <img src="https://illumin.com/wp-content/uploads/2024/04/illumin_videothumb.jpg" alt="illumin made for marketers video"> </figure> <div class="play-btn-main flex flex-center"> <div class="play-btn flex flex-center pos-relative"> <a href="http://www.youtube.com/watch?v=lkZ-5EqzG3s" class="popup-youtube play-btn-bg flex flex-center"> <span class="diamond"></span> <span></span> <span></span> </a> </div> </div> <!-- <div class="optional-circle" data-animation="fade-in"><span class="optional-circle-bg"></span></div> --> </div> <div class="optional-repeater-text pos-relative "> <span class="optional-text">Turn audience data into action</span> <h2>Ad tech re-imagined</h2> <p>illumin reimagines ad tech with a marketer-first platform that connects programmatic channels, email, and social media across the entire funnel. Advanced algorithms and machine learning analyze user behavior to build comprehensive profiles, enabling personalized ads that resonate.</p> <p>With illumin, you’re not just reaching audiences—you’re building meaningful connections that drive resilient campaigns and measurable success.</p> <a href="https://illumin.com/product/journey-canvas/" class="button">Introducing illumin</a> </div> </div> <div class="optional-repeater-list reverse flex flex-vcenter"> <div class="optional-repeater-image pos-relative"> <figure class="optional-repeater-thumb object-fit radius-img-24" data-animation="fade-in-up"> <img src="https://illumin.com/wp-content/uploads/2024/04/image.jpg" alt="Email marketing"> </figure> <!-- <div class="optional-circle" data-animation="fade-in"><span class="optional-circle-bg"></span></div> --> </div> <div class="optional-repeater-text pos-relative "> <span class="optional-text">Email integration</span> <h2>Sync first-party audiences seamlessly</h2> <p>illumin’s intuitive platform empowers marketers to transform first-party data into actionable insights. By connecting directly to your email marketing platform, illumin effortlessly syncs audiences with open web campaigns. Target users based on behavior—such as opens, clicks, deliveries, or unsubscribes—to create personalized, resilient strategies that drive meaningful connections and measurable success.</p> <a href="https://illumin.com/product/channels/" class="button">Learn more</a> </div> </div> <div class="optional-repeater-list flex flex-vcenter"> <div class="optional-repeater-image pos-relative"> <figure class="optional-repeater-thumb object-fit radius-img-24" data-animation="fade-in-up"> <img src="https://illumin.com/wp-content/uploads/2025/03/Spring-2025.png" alt="illumin G2 Spring 2025 Achievements"> </figure> <!-- <div class="optional-circle" data-animation="fade-in"><span class="optional-circle-bg"></span></div> --> </div> <div class="optional-repeater-text pos-relative "> <span class="optional-text">Excellence recognized</span> <h2>Marketers love illumin's journey advertising platform</h2> <p><span style="font-weight: 400">And why not? Agency and brand marketers use illumin to make smart audience decisions that drive campaign success.</span></p> <p><span style="font-weight: 400">You don’t have to take our word for it. </span><span style="font-weight: 400">Check out the G2 reviews. Real customers explain how the illumin platform transformed their journey advertising.</span></p> <a href="https://www.g2.com/products/illumin-illumin/reviews/illumin-review-8053512" class="button">Learn more</a> </div> </div> </div> </div> </section> <section class="single-testimonial-section"> <div class="single-testimonial-main single-testimonial-slider"> <div class="single-testimonial-slide" data-testimonial-slide="1" style="background-color: #3366dd;"> <div class="container"> <div class="single-testimonial-text "> <p>“illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether they’re at the beginning of searching or much further down the funnel — making for more meaningful interactions.”</p> <div class="single-testimonial-author flex flex-vcenter "> <div class="single-testimonial-img"> <figure class="single-testimonial-thumb object-fit"> <img src="https://illumin.com/wp-content/uploads/2024/10/gold-consulting.png" alt="gold consulting"> </figure> </div> <div class="single-testimonial-details"> <h5>Edward Gold</h5> <span>Gold Consulting Group</span> </div> </div> </div> </div> <span class="single-slick-arrow single-slick-next" style="background-color: #1e73be;"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="48" viewBox="0 0 32 48" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.1612 24.0003L0.696777 7.53579L7.76784 0.464722L31.3034 24.0003L7.76784 47.5358L0.696777 40.4647L17.1612 24.0003Z" fill="white" /> </svg> </span> </div> <div class="single-testimonial-slide" data-testimonial-slide="2" style="background-color: #1e73be;"> <div class="container"> <div class="single-testimonial-text "> <p>“Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. We’re securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.”</p> <div class="single-testimonial-author flex flex-vcenter "> <div class="single-testimonial-img"> <figure class="single-testimonial-thumb object-fit"> <img src="https://illumin.com/wp-content/uploads/2024/10/blue-shield.png" alt="blue shield"> </figure> </div> <div class="single-testimonial-details"> <h5>Angie Kalousek Ebrahimi</h5> <span>Senior Director, Lifestyle Medicine, Blue Shield of California</span> </div> </div> </div> </div> <span class="single-slick-arrow single-slick-next" style="background-color: #8224e3;"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="48" viewBox="0 0 32 48" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.1612 24.0003L0.696777 7.53579L7.76784 0.464722L31.3034 24.0003L7.76784 47.5358L0.696777 40.4647L17.1612 24.0003Z" fill="white" /> </svg> </span> </div> <div class="single-testimonial-slide" data-testimonial-slide="3" style="background-color: #8224e3;"> <div class="container"> <div class="single-testimonial-text "> <p>“The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.”</p> <div class="single-testimonial-author flex flex-vcenter "> <div class="single-testimonial-img"> <figure class="single-testimonial-thumb object-fit"> <img src="https://illumin.com/wp-content/uploads/2024/10/purple.png" alt=""> </figure> </div> <div class="single-testimonial-details"> <h5>Josh Park</h5> <span>Director of Performance Marketing, Purple</span> </div> </div> </div> </div> <span class="single-slick-arrow single-slick-next" style="background-color: #3366dd;"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="48" viewBox="0 0 32 48" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.1612 24.0003L0.696777 7.53579L7.76784 0.464722L31.3034 24.0003L7.76784 47.5358L0.696777 40.4647L17.1612 24.0003Z" fill="white" /> </svg> </span> </div> </div> </section> <section class="most-viewed-section"> <div class="container"> <div class="most-viewed-wrap"> <div class="most-viewed-main flex"> <div class="most-viewed-lt"> <div class="most-viewed-list"> <div class="most-viewed-post flex"> <div class="most-viewed-post-image"> <picture class="object-fit radius-img-24 most-viewed-thumb"> <img src="https://illumin.com/wp-content/uploads/2025/04/March-Madness.png" alt="March Madness: why ads are scoring big this season"> </picture> </div> <div class="most-viewed-text"> <div class="most-viewed-small flex"> <div class="most-viewed-category flex"><figure class="most-viewed-icon"> <img src="https://illumin.com/wp-content/uploads/2023/04/circle-blue-small.svg" alt="circle-blue-small"> </figure><div class="viewed-icon-text flex"><span><strong>Blog</strong></span></div></div><span class="blog-date">Apr 4, 2025</span> </div> <h2><a href="https://illumin.com/insights/blog/march-madness-ads-scores-big/">March Madness advertising: why brands are scoring big this season</a></h2> </div> </div> </div> </div> <div class="most-viewed-rt flex"> <div class="most-viewed-row flex "> <!-- If only one div add this class no-most-viewed-list --> <div class="most-viewed-list" data-animation="fade-in-down"> <div class="most-viewed-image"> <figure class="object-fit radius-img-24 most-viewed-thumb"> <img src="https://illumin.com/wp-content/uploads/2025/03/Meta-adds-AI-powered-ad-updates.png" alt="Meta adds AI-powered ad updates"> </figure> </div> <div class="most-viewed-text"> <div class="most-viewed-small flex"> <div class="most-viewed-category flex"><figure class="most-viewed-icon"> <img src="https://illumin.com/wp-content/uploads/2023/04/circle-blue-small.svg" alt="circle-blue-small"> </figure><div class="viewed-icon-text flex"><span><strong>Blog</strong></span></div></div><span class="blog-date">Mar 27, 2025</span> </div> <p><a href="https://illumin.com/insights/blog/meta-adds-more-ai-powered-ad-updates/">Meta adds more AI-powered ad updates</a></p> </div> </div> <div class="most-viewed-list" data-animation="fade-in-up"> <div class="most-viewed-image"> <figure class="object-fit most-viewed-thumb"> <img class="radius-24" src="https://illumin.com/wp-content/uploads/2025/03/visual-campaign-management.png" alt="Visual campaign management"> </figure> </div> <div class="most-viewed-text"> <div class="most-viewed-small flex"> <div class="most-viewed-category flex"><figure class="most-viewed-icon"> <img src="https://illumin.com/wp-content/uploads/2023/04/circle-blue-small.svg" alt="circle-blue-small"> </figure><div class="viewed-icon-text flex"><span><strong>Blog</strong></span></div></div><span class="blog-date">Mar 17, 2025</span> </div> <p><a href="https://illumin.com/insights/blog/visual-campaign-management/">Why seeing is believing: The power of visual campaign management</a></p> </div> </div> </div> <ul class="blog-category flex"> <li class="blog-category-list"> <a href="https://illumin.com/insights/blog/" class="blog-category-main flex"> <div class="blog-category-thumb"> <figure class="blog-category-icon object-fit"> <img 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class="blog-category-icon object-fit"> <img src="https://illumin.com/wp-content/themes/illumin/images/browse-arrow-right.svg" alt="right-arrow"> </figure> </div> <div class="blog-category-text"> <span><strong>Browse all insights</strong></span> </div> </a> </li> </ul> </div> </div> </div> </div> </section> <section class="faq-section pos-relative "> <div class="container x-sm"> <div class="faq-wrap"> <div class="faq-main"> <div class="faq-title aligncenter"> <span class="optional-text">Frequently Asked Questions</span> <h2>Everything you wanted to know about illumin but were afraid to ask.</h2> </div> <div class="accordion-main"> <div class="accordion-list"> <div class="accordion-header">What is illumin?</div> <div class="accordion-content"> <p>illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin a demand side platform (DSP)?</div> <div class="accordion-content"> <p>While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin a programmatic advertising platform?</div> <div class="accordion-content"> <p>illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">What is journey advertising?</div> <div class="accordion-content"> <p>Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. <a href="https://illumin.com/contact/">Contact us</a> to learn more about journey advertising.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Where is illumin located?</div> <div class="accordion-content"> <p>illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head <a href="https://illumin.com/contact/">here</a> to contact us.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin hiring?</div> <div class="accordion-content"> <p>Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our <a href="https://illumin.com/careers/">careers page</a>.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">What is AcuityAds?</div> <div class="accordion-content"> <p>AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our <a href="https://illumin.com/company-overview/">About Us</a> page.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin publicly traded?</div> <div class="accordion-content"> <p>Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information <a href="https://illumin.com/investor-information/">here</a>.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Does illumin use artificial intelligence?</div> <div class="accordion-content"> <p>Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">What ad solutions or channels does illumin support?</div> <div class="accordion-content"> <p>illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:</p> <ul> <li>Native</li> <li>Display</li> <li>Video</li> <li>Connected TV</li> <li>Audio</li> <li>Digital-out-of-home</li> <li>Social</li> <li>Email</li> </ul> <p>Head here to learn more about our<a href="https://illumin.com/product/channels/"> platform’s channels</a>.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">How does illumin use my data?</div> <div class="accordion-content"> <p>illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Does illumin have self-service options?</div> <div class="accordion-content"> <p>Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. 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