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illumin | The Journey Advertising Platform
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class="nav-btns"> <span class="hide-mobile hide-tablet"> <a target="_blank" href="https://illumin.acuityads.com" class="text-link sign_in">Sign In</a> </span> <span class="hide-desktop"> <a target="_blank" href="https://illumin.acuityads.com" class="button btn-transparent sign_in">Sign In</a> </span> </div> </nav> <div class="nav-links-ipad hide-mobile hide-desktop"> <ul class="nav-links flex"> <li class="nav-link-yellow"><a href="https://illumin.com/product/request-a-demo/">Request a demo</a></li> <li><a class="nav-link-sign" href="https://illumin.acuityads.com">Sign In</a></li> </ul> </div> <ul class="langauage-btns flex"> <li> <a href="https://go.illumin.com/es/home" target="_blank"> ES </a> </li> <li> <a href="https://go.illumin.com/fr/page-daccueil" target="_blank"> FR </a> </li> </ul> </div> </div> </header> <div class="site-main-cover"> <section class="home-banner-section pos-relative"> <div class="container"> <div class="home-banner-wrap"> <div class="home-banner-main flex flex-vcenter "> <div class="home-banner-text"> <h1>digital advertising <span>made easy</span></h1> <p><span data-sheets-root="1">We simplify omnichannel journey advertising with powerful tools, real-time insights, and a remarkable platform marketers use to create meaningful cross-channel connections and inspire data-driven decisions.</span></p> </div> <div class="home-banner-image pos-relative"> <div class="watermark-circle"> <div class="watermark-circle-line"></div> <svg width="448" height="448" viewBox="0 0 448 448" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="224" cy="224" r="216" stroke="url(#paint0_linear_4451_3244)" stroke-width="16" /> <defs> <linearGradient id="paint0_linear_4451_3244" x1="391.116" y1="90.9895" x2="56.8842" y2="357.011" gradientUnits="userSpaceOnUse"> <stop stop-color="#FFCD00" /> <stop offset="0.9999" stop-color="#FFCD00" /> <stop offset="1" stop-color="#FFCD00" /> </linearGradient> </defs> </svg> </div> <div class="home-banner-thumb pos-relative"> <picture class="object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/08/home-banner@2x.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/08/home-banner-mob@2x.png" alt="home-banner-mob"> </picture> </div> <!-- <div class="watermark-line"> <svg width="139" height="16" viewBox="0 0 139 16" fill="none"> <line x1="-6.99382e-07" y1="8" x2="139" y2="7.99999" stroke="#FFCD00" stroke-width="16"/> </svg> </div> --> </div> </div> </div> </div> </section> <section class="trusted-by-section"> <div class="container"> <div class="trusted-by-main flex flex-vcenter radius-24"> <div class="trusted-by-text"> <span class="trusted-optional f-700">Trusted by global brand leaders</span> </div> <div class="trusted-by-logos flex flex-center"> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2023/03/purple-logo@2x.png" alt="Purple"> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2023/03/Greyhound-logo@2x.png" alt="Greyhound"> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2023/03/mercedes-benz-logo@2x.png" alt="mercedes-benz-logo@2x"> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2023/03/lamark-logo@2x.png" alt="Lamark"> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2023/03/labelium-logo@2x.png" alt="Labelium"> </figure> <figure class="trusted-by-logo"> <img src="https://illumin.com/wp-content/uploads/2023/04/stingray@22.png" alt="Stingray"> </figure> </div> </div> </div> </section> <section class="platform-section tint-bg"> <div class="container"> <div class="platform-main"> <!-- Platform Navigation --> <ul class="platform-nav flex flex-center"> <li data-platform-nav="1" class="slick-current"> The platform </li> <li data-platform-nav="2" > The canvas </li> <li data-platform-nav="3" > The data </li> <li data-platform-nav="4" > The intelligence </li> </ul> <!-- Platform Slider --> <div class="platform-for relative"> <div class="platform-slider"> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p><span style="font-weight: 400;">The illumin platform is an omnichannel journey advertising tool that delivers your message exactly where and when you need it, with powerful insights that outpace the competition.</span></p> <p><span style="font-weight: 400;">Create connections, buy media, and measure success—all on a single, seamless platform. No more jumping between tabs; build refined media campaigns with easy drag-and-drop tools.</span></p> <a href="https://illumin.com/product/journey-canvas/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-platform.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-platform.png" alt="the platform"> </picture> </div> </div> </div> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p><span style="font-weight: 400;">Start with a blank slate, a freeform space where your creativity knows no bounds. From there, build a framework with defined paths and stages. </span></p> <p><span style="font-weight: 400;">Add audiences, creatives, and variables to journey paths and steps easily thanks to our intuitive drag-and-drop elements.</span></p> <a href="https://illumin.com/product/journey-canvas/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-canvas.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-canvas.png" alt="the canvas"> </picture> </div> </div> </div> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p><span style="font-weight: 400;">Harness first-party and third-party data to create a tapestry of insights that inform your every move. Use advanced audience segmentation to target specific demographics, behaviors, and interests.</span></p> <p><span style="font-weight: 400;">Campaign management is effortless. Access the dashboard for a clear, immediate view of performance metrics.</span></p> <a href="https://illumin.com/product/audience-engagement-map/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-data.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-data.png" alt="the data"> </picture> </div> </div> </div> <div class="platform-slide"> <div class="platform-list flex flex-vcenter "> <div class="platform-content"> <p><span style="font-weight: 400;">illumin’s Pathlight delivers real-time campaign data, like impressions, clicks, and conversions, but that’s just the beginning.</span></p> <p><span style="font-weight: 400;">Pathlight evaluates your campaign based on actual customer journey routes and recommends changes. Drive campaign effectiveness with AI-powered bid adjustments, budget reallocations, audience targeting changes, and more.</span></p> <a href="https://illumin.com/product/pathlight-analysis/" class="button">Learn more</a> </div> <div class="platform-image"> <picture class="platform-thumb object-fit"> <source srcset="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-insights.png" media="(min-width: 768px)"> <img src="https://illumin.com/wp-content/uploads/2024/10/Homepage-the-insights.png" alt=""> </picture> </div> </div> </div> </div> <div class="platform-append-arrows flex pos-relative"></div> </div> </div> </div> </section> <section class="optional-repeater-section"> <div class="container"> <div class="optional-repeater-main"> <div class="optional-repeater-list reverse flex flex-vcenter"> <div class="optional-repeater-image pos-relative"> <figure class="optional-repeater-thumb object-fit radius-img-24" data-animation="fade-in-up"> <img src="https://illumin.com/wp-content/uploads/2024/04/illumin_videothumb.jpg" alt="illumin made for marketers video"> </figure> <div class="play-btn-main flex flex-center"> <div class="play-btn flex flex-center pos-relative"> <a href="http://www.youtube.com/watch?v=lkZ-5EqzG3s" class="popup-youtube play-btn-bg flex flex-center"> <span class="diamond"></span> <span></span> <span></span> </a> </div> </div> <!-- <div class="optional-circle" data-animation="fade-in"><span class="optional-circle-bg"></span></div> --> </div> <div class="optional-repeater-text pos-relative "> <span class="optional-text">Turn audience data into action</span> <h2>Ad tech re-imagined</h2> <p><span style="font-weight: 400">At its core, illumin’s journey advertising platform uses advanced algorithms and machine learning to analyze user behavior across multiple digital touchpoints. By tracking user interactions with websites, social media, and email campaigns, the platform builds a comprehensive profile of each consumer. This allows marketers, like you, to deliver targeted advertisements that resonate with audience segments.</span></p> <a href="https://illumin.com/product/journey-canvas/" class="button">Introducing illumin</a> </div> </div> <div class="optional-repeater-list flex flex-vcenter"> <div class="optional-repeater-image pos-relative"> <figure class="optional-repeater-thumb object-fit radius-img-24" data-animation="fade-in-up"> <img src="https://illumin.com/wp-content/uploads/2024/04/image.jpg" alt="Email marketing"> </figure> <!-- <div class="optional-circle" data-animation="fade-in"><span class="optional-circle-bg"></span></div> --> </div> <div class="optional-repeater-text pos-relative "> <span class="optional-text">Email integration</span> <h2>Sync first-party audiences</h2> <p><span style="font-weight: 400">Our intuitive interface connects to your email marketing platform to seamlessly sync first-party audiences to open web campaigns based on user behavior, such as opens, clicks, delivered, and unsubscribes.</span></p> <a href="https://illumin.com/product/channels/" class="button">Learn more</a> </div> </div> <div class="optional-repeater-list reverse flex flex-vcenter"> <div class="optional-repeater-image pos-relative"> <figure class="optional-repeater-thumb object-fit radius-img-24" data-animation="fade-in-up"> <img src="https://illumin.com/wp-content/uploads/2024/04/Spring-2024-1.png" alt="G2 Spring 2024 Achievements"> </figure> <!-- <div class="optional-circle" data-animation="fade-in"><span class="optional-circle-bg"></span></div> --> </div> <div class="optional-repeater-text pos-relative "> <span class="optional-text">Excellence recognized</span> <h2>Marketers love illumin's journey advertising platform</h2> <p><span style="font-weight: 400">And why not? Agency and brand marketers use illumin to make smart audience decisions that drive campaign success.</span></p> <p><span style="font-weight: 400">You don’t have to take our word for it. </span><span style="font-weight: 400">Check out the G2 reviews. Real customers explain how the illumin platform transformed their journey advertising.</span></p> <a href="https://www.g2.com/products/illumin-illumin/reviews/illumin-review-8053512" class="button">Learn more</a> </div> </div> </div> </div> </section> <section class="single-testimonial-section"> <div class="single-testimonial-main single-testimonial-slider"> <div class="single-testimonial-slide" data-testimonial-slide="1" style="background-color: #3366dd;"> <div class="container"> <div class="single-testimonial-text "> <p>“illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether they’re at the beginning of searching or much further down the funnel — making for more meaningful interactions.”</p> <div class="single-testimonial-author flex flex-vcenter "> <div class="single-testimonial-img"> <figure class="single-testimonial-thumb object-fit"> <img src="https://illumin.com/wp-content/uploads/2024/10/gold-consulting.png" alt="gold consulting"> </figure> </div> <div class="single-testimonial-details"> <h5>Edward Gold</h5> <span>Gold Consulting Group</span> </div> </div> </div> </div> <span class="single-slick-arrow single-slick-next" style="background-color: #1e73be;"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="48" viewBox="0 0 32 48" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.1612 24.0003L0.696777 7.53579L7.76784 0.464722L31.3034 24.0003L7.76784 47.5358L0.696777 40.4647L17.1612 24.0003Z" fill="white" /> </svg> </span> </div> <div class="single-testimonial-slide" data-testimonial-slide="2" style="background-color: #1e73be;"> <div class="container"> <div class="single-testimonial-text "> <p>“Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. We’re securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.”</p> <div class="single-testimonial-author flex flex-vcenter "> <div class="single-testimonial-img"> <figure class="single-testimonial-thumb object-fit"> <img src="https://illumin.com/wp-content/uploads/2024/10/blue-shield.png" alt="blue shield"> </figure> </div> <div class="single-testimonial-details"> <h5>Angie Kalousek Ebrahimi</h5> <span>Senior Director, Lifestyle Medicine, Blue Shield of California</span> </div> </div> </div> </div> <span class="single-slick-arrow single-slick-next" style="background-color: #8224e3;"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="48" viewBox="0 0 32 48" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.1612 24.0003L0.696777 7.53579L7.76784 0.464722L31.3034 24.0003L7.76784 47.5358L0.696777 40.4647L17.1612 24.0003Z" fill="white" /> </svg> </span> </div> <div class="single-testimonial-slide" data-testimonial-slide="3" style="background-color: #8224e3;"> <div class="container"> <div class="single-testimonial-text "> <p>“The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.”</p> <div class="single-testimonial-author flex flex-vcenter "> <div class="single-testimonial-img"> <figure class="single-testimonial-thumb object-fit"> <img src="https://illumin.com/wp-content/uploads/2024/10/purple.png" alt=""> </figure> </div> <div class="single-testimonial-details"> <h5>Josh Park</h5> <span>Director of Performance Marketing, Purple</span> </div> </div> </div> </div> <span class="single-slick-arrow single-slick-next" style="background-color: #3366dd;"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="48" viewBox="0 0 32 48" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.1612 24.0003L0.696777 7.53579L7.76784 0.464722L31.3034 24.0003L7.76784 47.5358L0.696777 40.4647L17.1612 24.0003Z" fill="white" /> </svg> </span> </div> </div> </section> <section class="most-viewed-section"> <div class="container"> <div class="most-viewed-wrap"> <div class="most-viewed-main flex"> <div class="most-viewed-lt"> <div class="most-viewed-list"> <div class="most-viewed-post flex"> <div class="most-viewed-post-image"> <picture class="object-fit radius-img-24 most-viewed-thumb"> <img src="https://illumin.com/wp-content/uploads/2024/11/dsp1.jpg" alt=""> </picture> </div> <div class="most-viewed-text"> <div class="most-viewed-small flex"> <div class="most-viewed-category flex"><figure class="most-viewed-icon"> <img src="https://illumin.com/wp-content/uploads/2023/04/guides-icon.svg" alt="guides-icon"> </figure><div class="viewed-icon-text flex"><span><strong>Guides</strong></span></div></div><span class="blog-date">Nov 26, 2024</span> </div> <h2><a href="https://illumin.com/insights/guides/understanding-demand-side-platforms/">Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter</a></h2> </div> </div> </div> </div> <div class="most-viewed-rt flex"> <div class="most-viewed-row flex "> <!-- If only one div add this class no-most-viewed-list --> <div class="most-viewed-list" data-animation="fade-in-down"> <div class="most-viewed-image"> <figure class="object-fit radius-img-24 most-viewed-thumb"> <img src="https://illumin.com/wp-content/uploads/2024/11/holiday-trends.jpg" alt="holiday shopping trends 2024 - red baubles"> </figure> </div> <div class="most-viewed-text"> <div class="most-viewed-small flex"> <div class="most-viewed-category flex"><figure class="most-viewed-icon"> <img src="https://illumin.com/wp-content/uploads/2023/04/circle-blue-small.svg" alt="circle-blue-small"> </figure><div class="viewed-icon-text flex"><span><strong>Blog</strong></span></div></div><span class="blog-date">Nov 21, 2024</span> </div> <p><a href="https://illumin.com/insights/blog/holiday-shopping-trends-for-2024/">Holiday shopping trends for 2024</a></p> </div> </div> <div class="most-viewed-list" data-animation="fade-in-up"> <div class="most-viewed-image"> <figure class="object-fit most-viewed-thumb"> <img class="radius-24" src="https://illumin.com/wp-content/uploads/2024/11/holiday-shoppers-2024.jpg" alt="holiday shoppers 2024 - gift bag with decorations"> </figure> </div> <div class="most-viewed-text"> <div class="most-viewed-small flex"> <div class="most-viewed-category flex"><figure class="most-viewed-icon"> <img src="https://illumin.com/wp-content/uploads/2023/04/circle-blue-small.svg" alt="circle-blue-small"> </figure><div class="viewed-icon-text flex"><span><strong>Blog</strong></span></div></div><span class="blog-date">Nov 19, 2024</span> </div> <p><a href="https://illumin.com/insights/blog/win-over-holiday-shoppers-in-2024/">What it will take to win over Holiday shoppers in 2024</a></p> </div> </div> </div> <ul class="blog-category flex"> <li class="blog-category-list"> <a href="https://illumin.com/insights/blog/" class="blog-category-main flex"> <div class="blog-category-thumb"> <figure class="blog-category-icon object-fit"> <img 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class="blog-category-list"> <a href="https://illumin.com/insights/podcasts-webinars/" class="blog-category-main flex"> <div class="blog-category-thumb"> <figure class="blog-category-icon object-fit"> <img src="https://illumin.com/wp-content/uploads/2023/03/whitepapers-icon.svg" alt="whitepapers-icon"> </figure> </div> <div class="blog-category-text"> <span><strong>Podcasts & Webinars</strong></span> </div> </a> </li> <li class="blog-category-list"> <a href="https://illumin.com/insights/whitepapers/" class="blog-category-main flex"> <div class="blog-category-thumb"> <figure class="blog-category-icon object-fit"> <img src="https://illumin.com/wp-content/uploads/2023/03/whitepapers-icon.svg" alt="whitepapers-icon"> </figure> </div> <div class="blog-category-text"> <span><strong>Whitepapers</strong></span> </div> </a> </li> <li class="blog-category-list all-blog-list"> <a href="https://illumin.com/insights/" class="blog-category-main flex"> <div class="blog-category-thumb"> <figure class="blog-category-icon object-fit"> <img src="https://illumin.com/wp-content/themes/illumin/images/browse-arrow-right.svg" alt="right-arrow"> </figure> </div> <div class="blog-category-text"> <span><strong>Browse all insights</strong></span> </div> </a> </li> </ul> </div> </div> </div> </div> </section> <section class="faq-section pos-relative "> <div class="container x-sm"> <div class="faq-wrap"> <div class="faq-main"> <div class="faq-title aligncenter"> <span class="optional-text">Frequently Asked Questions</span> <h2>Everything you wanted to know about illumin but were afraid to ask.</h2> </div> <div class="accordion-main"> <div class="accordion-list"> <div class="accordion-header">What is illumin?</div> <div class="accordion-content"> <p>illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin a demand side platform (DSP)?</div> <div class="accordion-content"> <p>While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin a programmatic advertising platform?</div> <div class="accordion-content"> <p>illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">What is journey advertising?</div> <div class="accordion-content"> <p>Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. <a href="https://illumin.com/contact/">Contact us</a> to learn more about journey advertising.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Where is illumin located?</div> <div class="accordion-content"> <p>illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head <a href="https://illumin.com/contact/">here</a> to contact us.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin hiring?</div> <div class="accordion-content"> <p>Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our <a href="https://illumin.com/careers/">careers page</a>.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">What is AcuityAds?</div> <div class="accordion-content"> <p>AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our <a href="https://illumin.com/company-overview/">About Us</a> page.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Is illumin publicly traded?</div> <div class="accordion-content"> <p>Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information <a href="https://illumin.com/investor-information/">here</a>.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Does illumin use artificial intelligence?</div> <div class="accordion-content"> <p>Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">What ad solutions or channels does illumin support?</div> <div class="accordion-content"> <p>illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:</p> <ul> <li>Native</li> <li>Display</li> <li>Video</li> <li>Connected TV</li> <li>Audio</li> <li>Digital-out-of-home</li> <li>Social</li> <li>Email</li> </ul> <p>Head here to learn more about our<a href="https://illumin.com/product/channels/"> platform’s channels</a>.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">How does illumin use my data?</div> <div class="accordion-content"> <p>illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.</p> </div> </div> <div class="accordion-list"> <div class="accordion-header">Does illumin have self-service options?</div> <div class="accordion-content"> <p>Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. 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