Loughborough Business School | Loughborough University

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class="advanced-banner__callout advanced-banner__callout--black advanced-banner__callout--opacity50"> <h1 class="advanced-banner__heading advanced-banner__heading--bigger">Digital Decarbonisation</h1> <p class="advanced-banner__strapline advanced-banner__strapline--bigger">Reducing our Digital Carbon Footprint. Together</p>   </div> </div> </div>   </div>  <div class="content" id="content"> <div class="main-content"> <div class="container"><div class="content-type content-type--lead-paragraph"> <div class="content-type__container"> <p class="lead-paragraph center">Most people aren’t aware, or forget, that digital technology consumes vast quantities of electricity to keep huge data centres running – capturing and storing every click, search, list and image.</p> </div> </div><div class="content-type content-type--main"> <div class="content-type__container"> <div class="editor"> <p>Digital data is generated by humans in every corner of the world. Every second of every day, of every week. The creation and consumption of digital data is growing rapidly. We will miss our global 2050 net zero targets if we don’t decarbonise our digital infrastructure and our behaviours.</p> <p>We want to help governments, businesses and organisations to minimise carbon emissions by adopting best practices in optimising how data is generated, processed and stored, ensuring that it aligns with sustainable practices. In short, Digital Decarbonisation.</p> <p>By promoting digital best practices, organisations can reduce the carbon footprint associated with data management and make a big contribution to the UN Race to Zero and a more eco-friendly digital ecosystem.</p> </div> </div> </div><div vocab="http://schema./org/" resource="https://www.youtube.com/embed/8w48Lv95eik?rel=0&origin=https://www.lboro.ac.uk/" typeof="VideoObject" class="content-type content-type--embed"> <div class="content-type__container"> <div class="embed embed--youtube"> <div class="embed__iframe-wrapper responsive-ratio responsive-ratio--16by9"> <iframe width="560" height="315" property="embedUrl" src="https://www.youtube.com/embed/8w48Lv95eik?rel=0&origin=https://www.lboro.ac.uk/" title="YouTube video player" allowfullscreen></iframe> </div> </div> </div> </div><div class="space"></div><div class="cards"><div class="card card--default width width--25 has-image"> <div class="card__container"> <a class="card__link" href="/schools/business-school/digital-decarbonisation/what-is-digital-decarb/"> <div class="card__image-wrapper responsive-ratio responsive-ratio--16by9"> <img class="card__image lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/media/media/schoolanddepartments/business-school/images/cards960x540/dd-what-is-AdobeStock_141627212.jpg" alt="A data centre illuminated with green light"> </div> <div class="card__content"> <h3 class="card__heading"> What is Digital Decarbonisation? </h3> <span class="icon icon--embed icon--small icon--ui-arrow-right"> <svg class="icon__svg" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M15.954 7.83c.005-.01.013-.016.017-.025a.33.33 0 0 0 0-.268c0-.01-.01-.016-.013-.026a.302.302 0 0 0-.062-.08l-.005-.01L7.552.09a.333.333 0 1 0-.44.5l7.67 6.75H.332a.333.333 0 0 0 0 .667h14.45l-7.67 6.75a.332.332 0 0 0 .22.583.33.33 0 0 0 .22-.083l8.335-7.333c.002 0 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centre"> </div> <div class="card__content"> <h3 class="card__heading"> About us </h3> <span class="icon icon--embed icon--small icon--ui-arrow-right"> <svg class="icon__svg" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M15.954 7.83c.005-.01.013-.016.017-.025a.33.33 0 0 0 0-.268c0-.01-.01-.016-.013-.026a.302.302 0 0 0-.062-.08l-.005-.01L7.552.09a.333.333 0 1 0-.44.5l7.67 6.75H.332a.333.333 0 0 0 0 .667h14.45l-7.67 6.75a.332.332 0 0 0 .22.583.33.33 0 0 0 .22-.083l8.335-7.333c.002 0 .003-.005.005-.007a.348.348 0 0 0 .062-.083z"/></svg> </span> </div> </a> </div> </div></div><div class="rich-box has-link"> <div class="rich-box__container background-color background-color--mulberry" data-mh="rich-box__container"> <a class="rich-box__link" href="/schools/business-school/digital-decarbonisation/design-group/" data-mh="rich-box__link"> <span class="icon icon--embed icon--ui icon--ui-arrow-right"> <svg class="icon__svg" width="16" height="16" viewBox="0 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9.754a1.032 1.032 0 0 0 .468 2.01 1.032 1.032 0 0 0-.468-2.009m.653 2.8a1.847 1.847 0 0 1-2.215-1.378 1.847 1.847 0 0 1 1.378-2.215c.99-.23 1.984.388 2.215 1.378a1.847 1.847 0 0 1-1.378 2.215M33.932 5.584a1.033 1.033 0 0 0 .468 2.009 1.032 1.032 0 0 0-.468-2.009m.652 2.801a1.847 1.847 0 0 1-2.215-1.378 1.847 1.847 0 0 1 1.378-2.215c.99-.23 1.984.387 2.215 1.378.23.99-.388 1.984-1.378 2.215M13.702 12.207a1.032 1.032 0 1 0 1.238.77 1.032 1.032 0 0 0-1.238-.77m.653 2.8a1.847 1.847 0 0 1-2.216-1.377 1.846 1.846 0 0 1 1.378-2.216c.99-.23 1.985.388 2.216 1.378.23.991-.388 1.985-1.378 2.216M36.536 21.207a1.032 1.032 0 1 0 1.238.77 1.032 1.032 0 0 0-1.238-.77m.653 2.8a1.847 1.847 0 0 1-2.215-1.377 1.847 1.847 0 0 1 1.377-2.215c.99-.23 1.985.387 2.216 1.378.23.99-.388 1.984-1.378 2.215M10.488 21.776a1.033 1.033 0 0 0 .468 2.009 1.033 1.033 0 0 0-.468-2.01m.653 2.802a1.847 1.847 0 0 1-2.216-1.378 1.847 1.847 0 0 1 1.378-2.215c.991-.23 1.985.387 2.216 1.378a1.846 1.846 0 0 1-1.378 2.215"/><path d="M33.526 9.672l-.749-.316.661-1.564.75.317zM35.159 13.337L33.35 11.91l.503-.638 1.808 1.427zM14.055 24.95l-2.223-1.208.39-.715 2.221 1.209zM18.165 24.452a.46.46 0 0 1-.37-.734l4.714-6.356 6.365-1.484 2.454-3.945a.459.459 0 1 1 .78.486l-2.653 4.27-6.408 1.491-4.512 6.086a.46.46 0 0 1-.37.186"/><path d="M27.906 25.15a.46.46 0 0 1-.447-.356l-1.793-7.696a.46.46 0 1 1 .895-.209l1.794 7.696a.46.46 0 0 1-.449.565M22.777 18.23a.45.45 0 0 1-.204-.048l-7.604-3.789a.459.459 0 1 1 .41-.823l7.604 3.79a.46.46 0 0 1-.206.87M35.534 21.649a.45.45 0 0 1-.28-.096l-6.37-4.906a.46.46 0 1 1 .56-.728l6.37 4.906a.46.46 0 0 1-.28.824"/></svg></span> </span> <h2 class="rich-box__heading">Digital Decarb Design Group</h2> <p class="rich-box__text">A pioneering research cluster comprising a transdisciplinary team of academics and five fully funded PhD studentships investigating ecosystem solutions for digital decarbonisation to help meet net zero by 2050.</p> </a> </div> </div><div class="space"></div><div 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.568-.467 1.027-1.043 1.027-.576 0-1.043-.46-1.043-1.027V4.003c0-.987-.58-1.675-1.1-1.675H3.187c-.52 0-1.1.688-1.1 1.675v27.215c0 .986.58 1.674 1.1 1.674h46.126c.613 0 1.353-.747 1.353-1.674v-26.9c0-.566.467-1.026 1.044-1.026.576 0 1.043.46 1.043 1.027v26.898c0 1.986-1.607 3.73-3.44 3.73M34.32 44.167H17.418c-.3 0-.584-.128-.777-.35a.95.95 0 0 1-.22-.795l1.044-5.624c.098-.53.624-.883 1.175-.787.55.095.915.6.817 1.13l-.83 4.48H33.07l-.82-3.677H22.45l-.277 1.596c-.09.53-.61.888-1.163.8-.552-.088-.924-.59-.83-1.12l.415-2.41c.082-.47.504-.815 1-.815H33.07c.477 0 .89.32.99.77l1.25 5.624a.946.946 0 0 1-.202.815c-.192.23-.48.362-.787.362"/></svg></span> </span> <h2 class="rich-box__heading">Digital Carbon Footprint</h2> <p class="rich-box__text">One person creates 1.7mb of data a second. That equates to 10 full DVDs in a working day.</p> </div> </div><div class="rich-box width width--33"> <div class="rich-box__container background-color background-color--asphalt" data-mh="rich-box__container"> <span class="rich-box__icon-container"> <span class="icon icon--embed icon--computer-content"><svg class="icon__svg" width="127" height="108" viewBox="0 0 127 108" xmlns="http://www.w3.org/2000/svg"><path d="M123.91 7.346a2.499 2.499 0 0 0-2.5 2.5v65.469c0 2.258-1.774 4.076-3.244 4.076H7.638C6.39 79.39 5 77.717 5 75.315V9.075C5 6.675 6.39 5 7.638 5h103.377c1.247 0 2.637 1.674 2.637 4.076v7.729a2.499 2.499 0 1 0 5 0v-7.73c0-5.002-3.426-9.075-7.637-9.075H7.638C3.428 0 0 4.073 0 9.076v66.239c0 5.006 3.427 9.076 7.638 9.076h110.528c4.39 0 8.243-4.24 8.243-9.076V9.845c0-1.38-1.118-2.5-2.5-2.5M83.434 89.873a2.499 2.499 0 0 0-2.443-1.977H52.636a2.503 2.503 0 0 0-2.467 2.09l-1.031 6.186a2.5 2.5 0 0 0 4.932.822l.683-4.098H78.97l2.02 9.436H45.31l2.055-11.496a2.501 2.501 0 0 0-2.022-2.9 2.496 2.496 0 0 0-2.9 2.021l-2.578 14.436a2.498 2.498 0 0 0 2.46 2.939h41.757c.755 0 1.47-.34 1.946-.928a2.508 2.508 0 0 0 .5-2.095l-3.094-14.436z"/><path d="M40.283 13.242H22.781c-1.935 0-1.935 3 0 3h17.502c1.936 0 1.936-3 0-3M30.082 26.254h65.104c1.935 0 1.935-3 0-3H30.082c-1.934 0-1.934 3 0 3M30.155 32.152h63.316c1.935 0 1.935-3 0-3H30.155c-1.935 0-1.935 3 0 3M30.155 38.05H95.26c1.934 0 1.934-3 0-3H30.155c-1.935 0-1.935 3 0 3M95.337 40.95H30.232c-1.935 0-1.935 3 0 3h65.105c1.935 0 1.935-3 0-3M30.155 49.849h62.288c1.935 0 1.935-3 0-3H30.155c-1.935 0-1.935 3 0 3M30.232 52.748c-1.935 0-1.935 3 0 3h56.374c1.936 0 1.936-3 0-3H30.232zM95.337 58.646H30.232c-1.935 0-1.935 3 0 3h65.105c1.935 0 1.935-3 0-3M30.304 64.545c-1.935 0-1.935 3 0 3h58.708c1.934 0 1.934-3 0-3H30.304z"/></svg></span> </span> <h2 class="rich-box__heading">Data and CO2</h2> <p class="rich-box__text">The data industry is predicted to account for more carbon emissions than the automotive, aviation and energy sectors combined.</p> </div> </div><div class="rich-box width width--33"> <div class="rich-box__container background-color background-color--asphalt" data-mh="rich-box__container"> <span class="rich-box__icon-container"> <span class="icon icon--embed icon--computer-research"><svg class="icon__svg" width="52" height="44" viewBox="0 0 52 44" xmlns="http://www.w3.org/2000/svg"><path d="M48.218 34.437H3.116C1.398 34.437 0 32.775 0 30.733V3.703C0 1.662 1.398 0 3.116 0H45.3c1.718 0 3.116 1.661 3.116 3.704v3.153a1.02 1.02 0 1 1-2.04 0V3.704c0-.981-.567-1.664-1.076-1.664H3.116c-.508 0-1.076.683-1.076 1.664v27.029c0 .98.568 1.663 1.076 1.663h45.102c.6 0 1.323-.742 1.323-1.663V4.018a1.02 1.02 0 1 1 2.04 0v26.715c0 1.973-1.571 3.704-3.363 3.704M34.31 43.798H17.27a1.023 1.023 0 0 1-1.004-1.2l1.053-5.89a1.02 1.02 0 1 1 2.008.359l-.838 4.69h14.56l-.825-3.85h-9.882l-.28 1.673a1.019 1.019 0 1 1-2.011-.336l.42-2.524a1.02 1.02 0 0 1 1.007-.853h11.57c.481 0 .897.336.998.807l1.261 5.89a1.022 1.022 0 0 1-.997 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1 1 .78.486l-2.653 4.27-6.408 1.491-4.512 6.086a.46.46 0 0 1-.37.186"/><path d="M27.906 25.15a.46.46 0 0 1-.447-.356l-1.793-7.696a.46.46 0 1 1 .895-.209l1.794 7.696a.46.46 0 0 1-.449.565M22.777 18.23a.45.45 0 0 1-.204-.048l-7.604-3.789a.459.459 0 1 1 .41-.823l7.604 3.79a.46.46 0 0 1-.206.87M35.534 21.649a.45.45 0 0 1-.28-.096l-6.37-4.906a.46.46 0 1 1 .56-.728l6.37 4.906a.46.46 0 0 1-.28.824"/></svg></span> </span> <h2 class="rich-box__heading">Dark Data</h2> <p class="rich-box__text">Up to 65% of data generated is never used and up to 15% is out of date.</p> </div> </div><div class="space space--double"></div> </div> </div> </div> </main> <footer class="footer">    <div class="site-footer"><div class="content-type content-type--heading content-type--h2"> <div class="content-type__container"> <h2 class="heading h2 center"> <span class="heading__text">We’re delighted to be working with the following organisations</span> </h2> </div> </div><div class="logos"> <div 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