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#eut-inner-header, #eut-header.eut-light .eut-menu-elements-wrapper, #eut-header.eut-light #eut-top-bar { border-color: rgba(255,255,255,0); } #eut-header.eut-light #eut-main-menu > ul > li > a, #eut-header.eut-light .eut-menu-options li a, #eut-header.eut-light .eut-logo.eut-logo-text a, #eut-header.eut-light .eut-responsive-menu-text, #eut-header.eut-light .eut-cart-button a, #eut-header.eut-light .eut-cart-button .eut-purchased-items { color: #f2f2f2; } #eut-header.eut-light .eut-menu-button-line { background-color: #f2f2f2; } #eut-header.eut-light .eut-button-icon .eut-line-icon, #eut-header.eut-light .eut-button-icon .eut-line-icon:after, #eut-header.eut-light .eut-button-icon .eut-line-icon:before { background-color: #f2f2f2; } #eut-header.eut-light .eut-button-icon:hover .eut-line-icon, #eut-header.eut-light .eut-button-icon:hover .eut-line-icon:after, #eut-header.eut-light .eut-button-icon:hover .eut-line-icon:before { background-color: #ffffff; } #eut-header.eut-light #eut-main-menu > ul > li.current-menu-item > a, #eut-header.eut-light #eut-main-menu > ul > li.current-menu-parent > a, #eut-header.eut-light #eut-main-menu > ul > li.current_page_item > a, #eut-header.eut-light #eut-main-menu > ul > li.current_page_ancestor > a, #eut-header.eut-light #eut-main-menu > ul > li.active > a, #eut-header.eut-light #eut-main-menu > ul > li:hover > a, #eut-header.eut-light #eut-main-menu > ul > li.current-menu-ancestor > a, #eut-header.eut-light .eut-menu-options li a:hover, #eut-header.eut-light .eut-cart-button a:hover { color: #ffffff; } #eut-header.eut-dark #eut-inner-header, #eut-header.eut-dark .eut-menu-elements-wrapper, #eut-header.eut-dark #eut-top-bar { border-color: rgba(94,94,94,0); } #eut-header.eut-dark #eut-main-menu > ul > li > a, #eut-header.eut-dark .eut-menu-options li a, #eut-header.eut-dark .eut-logo.eut-logo-text a, #eut-header.eut-dark .eut-responsive-menu-text, #eut-header.eut-dark .eut-cart-button a, #eut-header.eut-dark .eut-cart-button .eut-purchased-items { color: #5e5e5e; } #eut-header.eut-dark .eut-menu-button-line { background-color: #5e5e5e; } #eut-header.eut-dark .eut-button-icon .eut-line-icon, #eut-header.eut-dark .eut-button-icon .eut-line-icon:after, #eut-header.eut-dark .eut-button-icon .eut-line-icon:before { background-color: #5e5e5e; } #eut-header.eut-dark .eut-button-icon:hover .eut-line-icon, #eut-header.eut-dark .eut-button-icon:hover .eut-line-icon:after, #eut-header.eut-dark .eut-button-icon:hover .eut-line-icon:before { background-color: #3c3c3c; } #eut-header.eut-dark #eut-main-menu > ul > li.current-menu-item > a, #eut-header.eut-dark #eut-main-menu > ul > li.current-menu-parent > a, #eut-header.eut-dark #eut-main-menu > ul > li.current_page_item > a, #eut-header.eut-dark #eut-main-menu > ul > li.current_page_ancestor > a, #eut-header.eut-dark #eut-main-menu > ul > li.active > a, #eut-header.eut-dark #eut-main-menu > ul > li:hover > a, #eut-header.eut-dark #eut-main-menu > ul > li.current-menu-ancestor > a, #eut-header.eut-dark .eut-menu-options li a:hover, #eut-header.eut-dark .eut-cart-button a:hover { color: #3c3c3c; } #eut-header.eut-default.eut-header-sticky #eut-inner-header, #eut-header.eut-light.eut-header-sticky #eut-inner-header, #eut-header.eut-dark.eut-header-sticky #eut-inner-header, #eut-header[data-sticky-header='advanced'] #eut-inner-header:before { background-color: rgba(255,255,255,0.95); } #eut-header.eut-header-sticky #eut-inner-header, #eut-header.eut-header-sticky .eut-menu-elements-wrapper, #eut-header.eut-header-sticky #eut-top-bar { border-color: rgba(35,31,32,0); } #eut-header.eut-header-sticky #eut-main-menu > ul > li > a, #eut-header.eut-header-sticky .eut-menu-options li a, #eut-header.eut-header-sticky .eut-logo.eut-logo-text a, #eut-header.eut-header-sticky .eut-responsive-menu-text, #eut-header.eut-header-sticky .eut-cart-button a, #eut-header.eut-header-sticky .eut-cart-button .eut-purchased-items { color: #231f20; } #eut-header.eut-header-sticky #eut-main-menu > ul > li.current-menu-item > a, #eut-header.eut-header-sticky #eut-main-menu > ul > li.current-menu-parent > a, #eut-header.eut-header-sticky #eut-main-menu > ul > li.current_page_item > a, #eut-header.eut-header-sticky #eut-main-menu > ul > li.current_page_ancestor > a, #eut-header.eut-header-sticky #eut-main-menu > ul > li.active > a, #eut-header.eut-header-sticky #eut-main-menu > ul > li:hover > a, #eut-header.eut-header-sticky #eut-main-menu > ul > li.current-menu-ancestor > a, #eut-header.eut-header-sticky .eut-menu-options li a:hover, #eut-header.eut-header-sticky .eut-cart-button a:hover { color: #b4b4b4; } #eut-header.eut-header-sticky .eut-button-icon .eut-line-icon, #eut-header.eut-header-sticky .eut-button-icon .eut-line-icon:after, #eut-header.eut-header-sticky .eut-button-icon .eut-line-icon:before { background-color: #231f20; } #eut-header.eut-header-sticky .eut-button-icon:hover .eut-line-icon, #eut-header.eut-header-sticky .eut-button-icon:hover .eut-line-icon:after, #eut-header.eut-header-sticky .eut-button-icon:hover .eut-line-icon:before { background-color: #b4b4b4; } #eut-page-title { background-color: #45b779; } #eut-portfolio-title { background-color: #e3e3e3; } #eut-page-title.eut-blog-title { background-color: #45b779; } #eut-post-title { background-color: ; } #eut-anchor-menu { height: 70px; line-height: 70px; } #eut-anchor-menu-wrapper { height: 70px; } #eut-anchor-menu, #eut-anchor-menu.eut-responsive-bar ul li, #eut-anchor-menu ul li ul { background-color: #231f20; } #eut-anchor-menu ul li a { color: #b4b4b4; background-color: #231f20; } #eut-anchor-menu .eut-menu-button .eut-menu-button-line { background-color: #b4b4b4; } #eut-anchor-menu ul li.current-menu-item a, #eut-anchor-menu ul li a:hover, #eut-anchor-menu ul li.primary-button a, #eut-anchor-menu ul li.current > a, #eut-anchor-menu.eut-current-link ul li.active > a { color: #ffffff; background-color: #231f20; } #eut-anchor-menu ul li, #eut-anchor-menu ul li ul li, #eut-anchor-menu.eut-responsive-bar ul li, #eut-anchor-menu.eut-responsive-bar ul li ul, #eut-anchor-menu.eut-incontainer > ul > li:first-child { border-color: #3c3c3c; } #eut-main-content, .eut-single-wrapper, #eut-main-content.eut-error-404, #eut-feature-section { background-color: #ffffff; } a { color: #616595; } a:hover { color: #45b779; } #eut-footer-area { background-color: #b4b4b4; } /* Widget Title Color */ #eut-footer-area h1, #eut-footer-area h2, #eut-footer-area h3, #eut-footer-area h4, #eut-footer-area h5, #eut-footer-area h6, #eut-footer-area .eut-widget-title, #eut-footer-area .widget.widget_recent_entries li span.post-date, #eut-footer-area .widget.widget_rss .eut-widget-title a, #eut-footer-area .input-text, #eut-footer-area input[type='text'], #eut-footer-area input[type='input'], #eut-footer-area input[type='password'], #eut-footer-area input[type='email'], #eut-footer-area input[type='number'], #eut-footer-area input[type='date'], #eut-footer-area input[type='url'], #eut-footer-area input[type='tel'], #eut-footer-area input[type='search'], #eut-footer-area textarea { color: #ffffff; } /* Footer Text Color */ #eut-footer-area, #eut-footer-area .widget.widget_tag_cloud a{ color: #f2f2f2; } #eut-footer-area .widget li a, #eut-footer-area a { color: #ffffff; } /* Footer Text Hover Color */ #eut-footer-area .widget li a:hover, #eut-footer-area a:hover { color: #45b779; } #eut-footer-area input, #eut-footer-area input[type='text'], #eut-footer-area input[type='input'], #eut-footer-area input[type='password'], #eut-footer-area input[type='email'], #eut-footer-area input[type='number'], #eut-footer-area input[type='date'], #eut-footer-area input[type='url'], #eut-footer-area input[type='tel'], #eut-footer-area input[type='search'], #eut-footer-area .eut-search button[type='submit'], #eut-footer-area textarea, #eut-footer-area select, #eut-footer-area .widget.widget_calendar table th, #eut-footer-area .eut-widget.eut-social li a, #eut-footer-area .widget li, #eut-footer-area .widget li ul { border-color: ; } #eut-footer-bar { background-color: rgba(120,120,120,1); color: #3c3c3c; } #eut-footer-bar #eut-second-menu li a, #eut-footer-bar .eut-social li a, #eut-footer-bar .eut-social li:after, #eut-footer-bar a { color: #cdcdcd; } #eut-footer-bar #eut-second-menu li a:hover, #eut-footer-bar .eut-social li a:hover, #eut-footer-bar a:hover { color: #71c999; } .eut-dark-overlay:before { background-color: #222222; } .eut-light-overlay:before { background-color: #ffffff; } .eut-primary-1-overlay:before { background-color: #45b779; } .eut-primary-2-overlay:before { background-color: #616595; } .eut-primary-3-overlay:before { background-color: #dcd8ea; } .eut-primary-4-overlay:before { background-color: #5e5e5e; } .eut-primary-5-overlay:before { background-color: #a88694; } .eut-color-text, a.eut-color-text, a .eut-color-text, .eut-color-text a, #eut-main-content, .eut-bg-light, #eut-main-content .eut-sidebar-colored.eut-bg-light a, #eut-anchor-menu, #eut-main-content .widget.widget_categories li a, #eut-main-content .widget.widget_pages li a, #eut-main-content .widget.widget_archive li a, #eut-main-content .widget.widget_nav_menu li a, #eut-main-content .widget.widget_tag_cloud a, #eut-main-content .widget.widget_meta a, #eut-main-content .widget.widget_recent_entries a, #eut-main-content .widget.widget_recent_comments a.url, #eut-main-content .eut-widget.eut-comments a.url, #eut-main-content .eut-widget.eut-social li a, #eut-side-area .widget.widget_categories li a, #eut-side-area .widget.widget_pages li a, #eut-side-area .widget.widget_archive li a, #eut-side-area .widget.widget_nav_menu li a, #eut-side-area .widget.widget_tag_cloud a, #eut-side-area .widget.widget_meta a, #eut-side-area .widget.widget_recent_entries a, #eut-side-area .widget.widget_recent_comments a.url, #eut-side-area .eut-widget.eut-comments a.url, #eut-side-area .eut-widget.eut-latest-news a, #eut-side-area .eut-widget.eut-social li a, #eut-comments .eut-comment-item .eut-comment-date a:hover, .eut-pagination ul li a, input[type='text'], input[type='input'], input[type='password'], input[type='email'], input[type='number'], input[type='date'], input[type='url'], input[type='tel'], input[type='search'], textarea, select, .eut-map-infotext p, #eut-main-content .eut-portfolio .eut-light.eut-caption, #eut-main-content .eut-eut-gallery .eut-light.eut-caption, .eut-comment-nav ul li a, .eut-pagination ul li:after, .eut-search button[type='submit'] .fa.fa-search, #eut-social-share li a, .eut-blog-item.format-link a:not(.eut-read-more), .vc_tta-panel .vc_tta-controls-icon, #eut-main-menu span.eut-no-assigned-menu, .eut-read-more:hover, #eut-main-content .more-link:hover { color: #231f20; } .eut-color-heading, a.eut-color-heading, a .eut-color-heading, .eut-color-heading a, .eut-color-hover-heading:hover, a.eut-color-hover-heading:hover, a .eut-color-hover-heading:hover, .eut-color-hover-heading a:hover, #eut-main-content h1, #eut-main-content h2, #eut-main-content h3, #eut-main-content h4, #eut-main-content h5, #eut-main-content h6, #eut-main-content .eut-h1, #eut-main-content .eut-h2, #eut-main-content .eut-h3, #eut-main-content .eut-h4, #eut-main-content .eut-h5, #eut-main-content .eut-h6, #eut-main-content .eut-post-title, #eut-main-content .more-link, #eut-main-content .widget.widget_rss cite, #eut-main-content .widget.widget_rss .eut-widget-title a, #eut-main-content .widget.widget_recent_comments a:hover, #eut-main-content .eut-widget.eut-comments a:hover, #eut-main-content .widget.widget_recent_entries li span.post-date, #eut-main-content .eut-widget.eut-comments .eut-comment-date, #eut-side-area .widget.widget_rss cite, #eut-side-area .widget.widget_rss .eut-widget-title a, #eut-side-area .widget.widget_recent_comments a:hover, #eut-side-area .eut-widget.eut-comments a:hover, #eut-side-area .widget.widget_recent_entries li span.post-date, #eut-side-area .eut-widget.eut-comments .eut-comment-date, #eut-side-area .eut-widget.eut-latest-news .eut-latest-news-date, #eut-main-content .eut-widget.eut-latest-news a, .widget.widget_calendar table th, #eut-comments .comment-reply-link:hover, #eut-comments .eut-comment-item .eut-author a, #eut-comments .comment-edit-link, #respond .comment-reply-title small a:hover, #respond .comment-notes, #eut-main-content .more-link:hover, .eut-toggle .eut-title.active, input[type='text']:hover, input[type='input']:hover, input[type='password']:hover, input[type='email']:hover, input[type='number']:hover, input[type='date']:hover, input[type='url']:hover, input[type='tel']:hover, input[type='search']:hover, textarea:hover, select:hover, input[type='text']:focus, input[type='password']:focus, input[type='email']:focus, input[type='number']:focus, input[type='date']:focus, input[type='url']:focus, input[type='tel']:focus, input[type='search']:focus, textarea:focus, #eut-main-content .eut-portfolio .eut-light.eut-title, #eut-main-content .eut-eut-gallery .eut-light.eut-title, .eut-related-wrapper small, .vc_tta-tabs .vc_tta-title-text, .eut-tabs-title li.active, .widget.widget_tag_cloud a:before, #eut-nav-bar .eut-nav-item a.eut-backlink { color: #231f20; } .eut-color-primary-1, .eut-hover-color-primary-1:hover, a.eut-hover-color-primary-1:hover, a .eut-hover-color-primary-1:hover, .eut-color-primary-1:before, .eut-color-primary-1:after, #eut-main-content .eut-primary-1 h1, #eut-main-content .eut-primary-1 h2, #eut-main-content .eut-primary-1 h3, #eut-main-content .eut-primary-1 h4, #eut-main-content .eut-primary-1 h5, #eut-main-content .eut-primary-1 h6, #eut-main-content h1.eut-primary-1, #eut-main-content h2.eut-primary-1, #eut-main-content h3.eut-primary-1, #eut-main-content h4.eut-primary-1, #eut-main-content h5.eut-primary-1, #eut-main-content h6.eut-primary-1, #eut-feature-section .eut-title.eut-primary-1, #eut-page-title .eut-title.eut-primary-1, #eut-post-title .eut-title.eut-primary-1, #eut-portfolio-title .eut-title.eut-primary-1, #eut-feature-section .eut-goto-section.eut-primary-1, .widget.widget_calendar a, #eut-main-content .eut-post-title:hover, .eut-blog.eut-isotope[data-type='pint-blog'] .eut-isotope-item .eut-media-content .eut-post-icon, #eut-main-content .widget.widget_categories li a:hover, #eut-main-content .widget.widget_archive li a:hover, #eut-main-content .widget.widget_pages li a:hover, #eut-main-content .widget.widget_nav_menu li a:hover, #eut-main-content .widget.widget_nav_menu li.current-menu-item a, #eut-main-content .widget li .rsswidget, #eut-main-content .widget.widget_recent_comments a.url:hover, #eut-main-content .widget.widget_recent_comments a, #eut-main-content .eut-widget.eut-comments a.url:hover, #eut-main-content .eut-widget.eut-comments a, #eut-main-content .widget.widget_meta a:hover, #eut-main-content .widget.widget_recent_entries a:hover, #eut-main-content .widget.eut-contact-info a, #eut-main-content .eut-widget.eut-latest-news a:hover, #eut-side-area .widget.widget_categories li a:hover, #eut-side-area .widget.widget_archive li a:hover, #eut-side-area .widget.widget_pages li a:hover, #eut-side-area .widget.widget_nav_menu li a:hover, #eut-side-area .widget.widget_nav_menu li.current-menu-item a, #eut-side-area .widget li .rsswidget, #eut-side-area .widget.widget_recent_comments a.url:hover, #eut-side-area .widget.widget_recent_comments a, #eut-side-area .eut-widget.eut-comments a.url:hover, #eut-side-area .eut-widget.eut-comments a, #eut-side-area .widget.widget_meta a:hover, #eut-side-area .widget.widget_recent_entries a:hover, #eut-side-area .widget.eut-contact-info a, #eut-side-area .eut-widget.eut-latest-news a:hover, .eut-tags li a:hover, .eut-categories li a:hover, #eut-main-content .more-link, #eut-comments .comment-reply-link, #eut-comments .eut-comment-item .eut-author a:hover, #eut-comments .eut-comment-item .eut-comment-date a, #eut-comments .comment-edit-link:hover, #respond .comment-reply-title small a, .eut-blog .eut-like-counter span, .eut-pagination ul li a.current, .eut-pagination ul li a:hover, .eut-toggle .eut-title.active:before, .eut-portfolio-item .eut-portfolio-btns li a:hover, .eut-hr .eut-divider-backtotop:after, .eut-list li:before, #eut-feature-section .eut-description.eut-primary-1, #eut-page-title .eut-description.eut-primary-1, #eut-portfolio-title .eut-description.eut-primary-1, .eut-carousel-wrapper .eut-custom-title-content.eut-primary-1 .eut-caption, .eut-comment-nav ul li a:hover, .eut-pagination ul li .current, .eut-search button[type='submit']:hover .fa.fa-search, #eut-social-share li a:hover i, .eut-portfolio .eut-hover-style-1 .eut-like-counter, .eut-portfolio .eut-hover-style-1 .eut-portfolio-btns, .eut-portfolio .eut-hover-style-2.eut-light .eut-media:after, .eut-filter ul li:hover:not(.selected) span, #eut-theme-wrapper #eut-search-modal .eut-search button[type='submit'] .fa.fa-search, #eut-main-content .eut-widget.eut-social li a:not(.eut-simple):not(.eut-outline):hover, #eut-side-area .eut-widget.eut-social li a:not(.eut-simple):not(.eut-outline):hover, #eut-footer-area .eut-widget.eut-social li a:not(.eut-simple):not(.eut-outline):hover, #eut-main-content a:hover .eut-team-name, .eut-blog .eut-label-post.format-quote a:before, ul.eut-fields li:before, .vc_tta-panel.vc_active .vc_tta-controls-icon, #eut-theme-wrapper #eut-search-modal .eut-close-search:hover, #eut-main-content .widget.widget_tag_cloud a:hover, #eutside-area .widget.widget_tag_cloud a:hover, #eut-footer-area .widget.widget_tag_cloud a:hover, #eut-nav-bar .eut-nav-item a.eut-backlink:hover, .eut-testimonial-name:before, .eut-read-more, #eut-main-content .more-link, #eut-header #eut-main-menu ul li.eut-plus a span:after { color: #45b779; } .eut-isotope.eut-shadow-mode .eut-post-date.eut-primary-box:before, .eut-large-media .eut-post-date.eut-primary-box:after, .eut-single-post .eut-post-date.eut-primary-box:after, blockquote, .eut-blog-item.sticky:after { border-color: #45b779; } .eut-color-primary-2, .eut-color-primary-2:before, .eut-color-primary-2:after, #eut-main-content .eut-primary-2 h1, #eut-main-content .eut-primary-2 h2, #eut-main-content .eut-primary-2 h3, #eut-main-content .eut-primary-2 h4, #eut-main-content .eut-primary-2 h5, #eut-main-content .eut-primary-2 h6, #eut-feature-section .eut-title.eut-primary-2, #eut-feature-section .eut-goto-section.eut-primary-2, #eut-page-title .eut-title.eut-primary-2, #eut-post-title .eut-title.eut-primary-2, #eut-portfolio-title .eut-title.eut-primary-2, #eut-feature-section .eut-description.eut-primary-2, #eut-page-title .eut-description.eut-primary-2, #eut-portfolio-title .eut-description.eut-primary-2, .eut-carousel-wrapper .eut-custom-title-content.eut-primary-2 .eut-caption { color: #616595; } .eut-color-primary-3, .eut-color-primary-3:before, .eut-color-primary-3:after, #eut-main-content .eut-primary-3 h1, #eut-main-content .eut-primary-3 h2, #eut-main-content .eut-primary-3 h3, #eut-main-content .eut-primary-3 h4, #eut-main-content .eut-primary-3 h5, #eut-main-content .eut-primary-3 h6, #eut-feature-section .eut-title.eut-primary-3, #eut-feature-section .eut-goto-section.eut-primary-3, #eut-page-title .eut-title.eut-primary-3, #eut-post-title .eut-title.eut-primary-3, #eut-portfolio-title .eut-title.eut-primary-3, #eut-feature-section .eut-description.eut-primary-3, #eut-page-title .eut-description.eut-primary-3, #eut-portfolio-title .eut-description.eut-primary-3, .eut-carousel-wrapper .eut-custom-title-content.eut-primary-3 .eut-caption { color: #dcd8ea; } .eut-color-primary-4, .eut-color-primary-4:before, .eut-color-primary-4:after, #eut-main-content .eut-primary-4 h1, #eut-main-content .eut-primary-4 h2, #eut-main-content .eut-primary-4 h3, #eut-main-content .eut-primary-4 h4, #eut-main-content .eut-primary-4 h5, #eut-main-content .eut-primary-4 h6, #eut-feature-section .eut-title.eut-primary-4, #eut-feature-section .eut-goto-section.eut-primary-4, #eut-page-title .eut-title.eut-primary-4, #eut-post-title .eut-title.eut-primary-4, #eut-portfolio-title .eut-title.eut-primary-4, #eut-feature-section .eut-description.eut-primary-4, #eut-page-title .eut-description.eut-primary-4, #eut-portfolio-title .eut-description.eut-primary-4, .eut-carousel-wrapper .eut-custom-title-content.eut-primary-4 .eut-caption { color: #5e5e5e; } .eut-color-primary-5, .eut-color-primary-5:before, .eut-color-primary-5:after, #eut-main-content .eut-primary-5 h1, #eut-main-content .eut-primary-5 h2, #eut-main-content .eut-primary-5 h3, #eut-main-content .eut-primary-5 h4, #eut-main-content .eut-primary-5 h5, #eut-main-content .eut-primary-5 h6, #eut-feature-section .eut-title.eut-primary-5, #eut-feature-section .eut-goto-section.eut-primary-5, #eut-page-title .eut-title.eut-primary-5, #eut-post-title .eut-title.eut-primary-5, #eut-portfolio-title .eut-title.eut-primary-5, #eut-feature-section .eut-description.eut-primary-5, #eut-page-title .eut-description.eut-primary-5, #eut-portfolio-title .eut-description.eut-primary-5, .eut-carousel-wrapper .eut-custom-title-content.eut-primary-5 .eut-caption { color: #a88694; } #eut-main-content .eut-dark h1, #eut-main-content .eut-dark h2, #eut-main-content .eut-dark h3, #eut-main-content .eut-dark h4, #eut-main-content .eut-dark h5, #eut-main-content .eut-dark h6, .eut-carousel-wrapper .eut-custom-title-content.eut-dark .eut-caption { color: #000000; } #eut-main-content .eut-light h1, #eut-main-content .eut-light h2, #eut-main-content .eut-light h3, #eut-main-content .eut-light h4, #eut-main-content .eut-light h5, #eut-main-content .eut-light h6, .eut-carousel-wrapper .eut-custom-title-content.eut-light .eut-caption { color: #ffffff; } #eut-main-content .eut-grey h1, #eut-main-content .eut-grey h2, #eut-main-content .eut-grey h3, #eut-main-content .eut-grey h4, #eut-main-content .eut-grey h5, #eut-main-content .eut-grey h6 { color: #cccccc; } #eut-main-content .eut-green h1, #eut-main-content .eut-green h2, #eut-main-content .eut-green h3, #eut-main-content .eut-green h4, #eut-main-content .eut-green h5, #eut-main-content .eut-green h6 { color: #83ad00; } #eut-main-content .eut-orange h1, #eut-main-content .eut-orange h2, #eut-main-content .eut-orange h3, #eut-main-content .eut-orange h4, #eut-main-content .eut-orange h5, #eut-main-content .eut-orange h6 { color: #faa500; } #eut-main-content .eut-aqua h1, #eut-main-content .eut-aqua h2, #eut-main-content .eut-aqua h3, #eut-main-content .eut-aqua h4, #eut-main-content .eut-aqua h5, #eut-main-content .eut-aqua h6 { color: #23b893; } #eut-main-content .eut-blue h1, #eut-main-content .eut-blue h2, #eut-main-content .eut-blue h3, #eut-main-content .eut-blue h4, #eut-main-content .eut-blue h5, #eut-main-content .eut-blue h6 { color: #23a5d1; } #eut-main-content .eut-red h1, #eut-main-content .eut-red h2, #eut-main-content .eut-red h3, #eut-main-content .eut-red h4, #eut-main-content .eut-red h5, #eut-main-content .eut-red h6 { color: #ff0042; } #eut-main-content .eut-purple h1, #eut-main-content .eut-purple h2, #eut-main-content .eut-purple h3, #eut-main-content .eut-purple h4, #eut-main-content .eut-purple h5, #eut-main-content .eut-purple h6 { color: #940AE5; } .eut-border, #eut-about-author, #eut-comments, #eut-comments .eut-comment-item, #eut-comments .children:before, #eut-comments .children article.comment, #eut-main-content .eut-widget.eut-social li a, #eut-side-area .eut-widget.eut-social li a, #respond input[type='text'], #respond textarea, .eut-blog.eut-large-media .eut-blog-item, .eut-blog.eut-small-media .eut-blog-item, .eut-search input[type='text'], .eut-toggle-wrapper li, .eut-bar, .eut-pricing-table, .eut-pricing-table ul li, #eut-main-content table, #eut-main-content tr, #eut-main-content td, #eut-main-content th, pre, hr, .eut-hr.eut-element div, #eut-main-content input[type='text'], #eut-main-content input[type='input'], #eut-main-content input[type='password'], #eut-main-content input[type='email'], #eut-main-content input[type='number'], #eut-main-content input[type='date'], #eut-main-content input[type='url'], #eut-main-content input[type='tel'], #eut-main-content input[type='search'], .eut-search button[type='submit'], #eut-main-content textarea, #eut-main-content select, .eut-pagination ul, .eut-pagination ul li, .eut-portfolio-info + .widget, .eut-team figure .eut-team-social ul, #eut-hidden-menu ul.eut-menu li, #eut-hidden-menu ul.eut-menu li ul, .vc_tta-accordion .vc_tta-panel, .vc_tta-tabs-position-top .vc_tta-tabs-list, #eut-content-area .vc_tta.vc_tta-tabs-position-left.vc_general .vc_tta-tab > a, .eut-tabs-title, #respond { border-color: #e3e3e3; } #eut-main-content .eut-widget-title-line svg polyline, #eut-side-area .eut-widget-title-line svg polyline { stroke: #e3e3e3; } .eut-bg-dark { background-color: #000000; color: #ffffff; } .eut-bg-light { background-color: #ffffff; } .eut-bg-primary-1, .eut-bar-line.eut-primary-1-color, #eut-header #eut-main-menu > ul > li.primary-button > a span, #eut-feature-section .eut-style-4 .eut-title.eut-primary-1 span, #eut-main-content .eut-widget.eut-social li a.eut-simple, #eut-side-area .eut-widget.eut-social li a.eut-simple, #eut-footer-area .eut-widget.eut-social li a.eut-simple, #eut-main-content .eut-widget.eut-social li a.eut-outline:hover, #eut-side-area .eut-widget.eut-social li a.eut-outline:hover, #eut-footer-area .eut-widget.eut-social li a.eut-outline:hover, #eut-feature-section .eut-style-1 .eut-title:after, #eut-feature-section .eut-style-4 .eut-title:before, #eut-feature-section .eut-style-4 .eut-title span:before, #eut-feature-section .eut-style-4 .eut-title:after, #eut-feature-section .eut-style-4 .eut-title span:after, .widget.widget_calendar caption, #eut-post-title #eut-social-share.eut-primary-1 ul li a, .wpcf7-validation-errors, .eut-title-line span:after, .eut-blog.eut-isotope[data-type='pint-blog'] .eut-isotope-item .eut-media-content .eut-read-more:before, .eut-blog.eut-isotope[data-type='pint-blog'] .eut-isotope-item .eut-media-content .more-link:before, input[type='submit']:not(.eut-custom-btn), input[type='reset'], input[type='button'], button, .eut-slider-item .eut-slider-content span:after, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-1, .eut-image-hover a.eut-no-image:before, #eut-header #eut-main-menu ul li a .label, #eut-header #eut-main-menu ul li ul a:hover .label, button.mfp-arrow:hover, #eut-content-area .vc_tta.vc_general .vc_tta-tab > a:after, .eut-tabs-title li.active:after, #eut-main-menu span.eut-no-assigned-menu a, #eut-header .eut-side-area-button .eut-button-icon:hover .eut-dot-icon, #eut-header .eut-side-area-button .eut-button-icon:hover .eut-dot-icon:before, #eut-header .eut-side-area-button .eut-button-icon:hover .eut-dot-icon:after, .woocommerce #respond input#submit, .eut-element.eut-text ul li:before, .eut-top-btn:hover, #eut-header #eut-main-menu ul li ul li a:before { background-color: #45b779; color: #ffffff; } .eut-btn.eut-btn-line.eut-bg-primary-1, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-1 { color: #45b779; border-color: #45b779; } #eut-main-content .eut-widget.eut-social li a:hover, #eut-side-area .eut-widget.eut-social li a:hover, #eut-footer-area .eut-widget.eut-social li a:hover, #eut-header .eut-side-area-button .eut-button-icon { border-color: #45b779; } .eut-btn.eut-bg-primary-1:hover, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-1:hover, #eut-header #eut-main-menu > ul > li.primary-button > a:hover span, input[type='submit']:not(.eut-custom-btn):hover, input[type='reset']:hover, input[type='button']:hover, button:hover, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-1:hover, #eut-post-title #eut-social-share.eut-primary-1 ul li a:hover, #eut-main-content .eut-widget.eut-social li a.eut-simple:hover, #eut-side-area .eut-widget.eut-social li a.eut-simple:hover, #eut-footer-area .eut-widget.eut-social li a.eut-simple:hover, #eut-main-menu span.eut-no-assigned-menu a:hover, .woocommerce #respond input#submit:hover { background-color: #71c999; border-color: #71c999; color: #ffffff; } @-webkit-keyframes loadanim { 0%, 80%, 100% { box-shadow: 0 2.5em 0 -1.3em #e3e3e3; } 40% { box-shadow: 0 2.5em 0 0 #e3e3e3; } } @keyframes loadanim { 0%, 80%, 100% { box-shadow: 0 2.5em 0 -1.3em #e3e3e3; } 40% { box-shadow: 0 2.5em 0 0 #e3e3e3; } } ::-moz-selection { color: #ffffff; background: #45b779; } ::selection { color: #ffffff; background: #45b779; } .eut-bg-primary-2, .eut-bar-line.eut-primary-2-color, #eut-feature-section .eut-style-4 .eut-title.eut-primary-2 span, #eut-post-title #eut-social-share.eut-primary-2 ul li a, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-2 { background-color: #616595; color: #ffffff; } .eut-btn.eut-btn-line.eut-bg-primary-2, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-2 { color: #616595; border-color: #616595; } .eut-btn.eut-bg-primary-2:hover, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-2:hover, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-2:hover, #eut-post-title #eut-social-share.eut-primary-2 ul li a:hover { background-color: #dcd8ea; border-color: #dcd8ea; color: #ffffff; } .eut-bg-primary-3, .eut-bar-line.eut-primary-3-color, #eut-feature-section .eut-style-4 .eut-title.eut-primary-3 span, #eut-post-title #eut-social-share.eut-primary-3 ul li a, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-3 { background-color: #dcd8ea; color: #ffffff; } .eut-btn.eut-btn-line.eut-bg-primary-3, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-3 { color: #dcd8ea; border-color: #dcd8ea; } .eut-btn.eut-bg-primary-3:hover, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-3:hover, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-3:hover, #eut-post-title #eut-social-share.eut-primary-3 ul li a:hover { background-color: #616595; border-color: #616595; color: #ffffff; } .eut-bg-primary-4, .eut-bar-line.eut-primary-4-color, #eut-feature-section .eut-style-4 .eut-title.eut-primary-4 span, #eut-post-title #eut-social-share.eut-primary-4 ul li a, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-4 { background-color: #5e5e5e; color: #ffffff; } .eut-btn.eut-btn-line.eut-bg-primary-4, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-4 { color: #5e5e5e; border-color: #5e5e5e; } .eut-btn.eut-bg-primary-4:hover, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-4:hover, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-4:hover, #eut-post-title #eut-social-share.eut-primary-4 ul li a:hover { background-color: #3c3c3c; border-color: #3c3c3c; color: #ffffff; } .eut-bg-primary-5, .eut-bar-line.eut-primary-5-color, #eut-feature-section .eut-style-4 .eut-title.eut-primary-5 span, #eut-post-title #eut-social-share.eut-primary-5 ul li a, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-5 { background-color: #a88694; color: #ffffff; } .eut-btn.eut-btn-line.eut-bg-primary-5, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-5 { color: #a88694; border-color: #a88694; } .eut-btn.eut-bg-primary-5:hover, .eut-element.eut-social ul li a.eut-simple.eut-bg-primary-5:hover, .eut-element.eut-social ul li a.eut-outline.eut-bg-primary-5:hover, #eut-post-title #eut-social-share.eut-primary-5 ul li a:hover { background-color: #886977; border-color: #886977; color: #ffffff; } #eut-main-content .eut-portfolio .eut-hover-style-2 .eut-like-counter { color: #231f20; } .eut-portfolio .eut-hover-style-2 .eut-light-overlay .eut-portfolio-btns:hover, .eut-portfolio .eut-hover-style-2 .eut-dark-overlay .eut-portfolio-btns:hover { background-color: #45b779; color: #ffffff; } #eut-privacy-bar { background-color: rgba(0,0,0,0.90); color: #ffffff; } .eut-privacy-agreement { background-color: #2bc137; color: #ffffff; } .eut-privacy-refresh-btn { background-color: #2bc137; color: #ffffff; } .eut-privacy-preferences { background-color: transparent; color: #ffffff; } .eut-privacy-agreement:hover { background-color: #17a523; } .eut-privacy-refresh-btn:hover { background-color: #17a523; } .eut-privacy-switch .eut-switch input[type='checkbox']:checked + .eut-switch-slider { background-color: #2bc137; } .compose-mode .vc_element .eut-row { margin-top: 30px; } .compose-mode .vc_vc_column .wpb_column { width: 100% !important; margin-bottom: 40px; border: 1px dashed rgba(125, 125, 125, 0.4); } .compose-mode .vc_controls > .vc_controls-out-tl { left: 15px; } .compose-mode .vc_controls > .vc_controls-bc { bottom: 15px; } .compose-mode .vc_welcome .vc_buttons { margin-top: 60px; } .compose-mode .eut-image img { opacity: 1; } .compose-mode #eut-inner-header { top: 0 !important; } .compose-mode .vc_controls > div { z-index: 9; } .compose-mode .eut-bg-image { opacity: 1; } .compose-mode #eut-theme-wrapper .eut-section[data-section-type='fullwidth-background'], .compose-mode #eut-theme-wrapper .eut-section[data-section-type='fullwidth-element'] { visibility: visible; } .compose-mode .eut-animated-item { opacity: 1; } .eut-section.eut-column-gap-5 .eut-row { margin-left: -2.5px; margin-right: -2.5px; } .eut-section.eut-column-gap-5 .eut-column { padding-left: 2.5px; padding-right: 2.5px; } .eut-section.eut-section[data-section-type='fullwidth-element'].eut-column-gap-5 .eut-row { padding-left: 2.5px; padding-right: 2.5px; margin-left: 0px; margin-right: 0px; } .eut-section.eut-column-gap-10 .eut-row { margin-left: -5px; margin-right: -5px; } .eut-section.eut-column-gap-10 .eut-column { padding-left: 5px; padding-right: 5px; } .eut-section.eut-section[data-section-type='fullwidth-element'].eut-column-gap-10 .eut-row { padding-left: 5px; padding-right: 5px; margin-left: 0px; margin-right: 0px; } .eut-section.eut-column-gap-15 .eut-row { margin-left: -7.5px; margin-right: -7.5px; } .eut-section.eut-column-gap-15 .eut-column { padding-left: 7.5px; padding-right: 7.5px; } .eut-section.eut-section[data-section-type='fullwidth-element'].eut-column-gap-15 .eut-row { padding-left: 7.5px; padding-right: 7.5px; margin-left: 0px; margin-right: 0px; } .eut-section.eut-column-gap-20 .eut-row { margin-left: -10px; margin-right: -10px; } .eut-section.eut-column-gap-20 .eut-column { padding-left: 10px; padding-right: 10px; } .eut-section.eut-section[data-section-type='fullwidth-element'].eut-column-gap-20 .eut-row { padding-left: 10px; padding-right: 10px; margin-left: 0px; margin-right: 0px; } .eut-section.eut-column-gap-25 .eut-row { margin-left: -12.5px; margin-right: -12.5px; } .eut-section.eut-column-gap-25 .eut-column { padding-left: 12.5px; padding-right: 12.5px; } .eut-section.eut-section[data-section-type='fullwidth-element'].eut-column-gap-25 .eut-row { padding-left: 12.5px; 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--></div></div></div><div class="clear"></div> <!-- End Logo, Main Navigation, Header Options --><div id="eut-feature-section" class="" data-effect="parallax" style="height:400px;"><div class="eut-feature-section-inner" data-item="image" data-height="400" style="height:400px;"> <!-- Custom Title --><div id="eut-feature-title" class="eut-feature-content eut-align-center-center eut-style-2 eut-fade-in-up"><div class="eut-container"><h1 class="eut-title eut-light"><span>Private Equity</span></h1><div class="eut-description eut-light">UNDERSTAND THE ESSENTIALS FOR INVESTMENT</div></div></div> <!-- End Custom Title --><div class="eut-bg-wrapper"><div class="eut-overlay-60"></div><div class="eut-bg-image eut-bg-position-center-bottom" style="background-image: url(https://moxiefuture.com/wp-content/uploads/2018/11/moxie-future-header-map_1366x600_2.jpg);"></div></div></div></div> <!-- End Feature Section --></header><div id="eut-search-modal" class="eut-modal"><div class="eut-modal-content"><div class="eut-h6 eut-close-search">Close</div><form class="eut-search" method="get" action="https://moxiefuture.com/" ><div class="eut-search-placeholder eut-h1">Enter your<br>text here</div> <input type="text" class="eut-search-textfield" id="engic-eutf-search-67418242e73dc" value="" name="s" autocomplete="off"/> <input type="submit" value="Start Searching"></form></div></div><div id="eut-main-content"><div class="eut-container "> <!-- Content Area --><div id="eut-content-area"> <!-- Content --><div id="page-9592" class="post-9592 page type-page status-publish has-post-thumbnail hentry"><div data-section-type="fullwidth-background" data-image-type="none" data-full-height="no" style="background-color:#616595;color:#ffffff;padding-top: 70px;padding-bottom: 70px;" class="eut-section eut-light eut-feature-header eut-flex-row eut-middle-content eut-custom-height"><div class="eut-row eut-bookmark"><div class="eut-column wpb_column eut-column-1-3"><h2 class="eut-element eut-align-left eut-title-no-line" style=""><span>What is private equity?</span></h2></div><div class="eut-column wpb_column eut-column-2-3"><div class="eut-element eut-text"><p>Private equity (‘PE’) refers to investment in private companies that have not “gone public” (i.e. companies that have not listed on a public stock exchange). In their simplest form, private equity firms comprise investors who want to invest directly in companies, rather than buying company stock – pooling money into private equity ‘funds’.</p></div></div></div><div class="eut-bg-wrapper"></div></div><div data-section-type="fullwidth-background" data-image-type="none" data-full-height="no" class="eut-section"><div class="eut-row eut-bookmark"><div class="eut-column wpb_column eut-column-2-3"><div class="eut-element eut-text"><p>Private equity firms raise capital from different sources, such as pension funds, insurance companies, endowments and high net worth individuals. These investors band together as <strong>Limited Partners (LPs)</strong> with a fund manager – known as the <strong>General Partner (GP) </strong>– who is responsible for leading and managing the fund<strong>.</strong> Often taking a majority stake in investee companies, the PE firm aims to improve the operational performance of the companies it invests in, by increasing growth and / or cutting costs, with the objective of selling the investee company for a profit at a later date.</p><p>Unlike other asset classes where money is drawn down all at once, private equity commitments are drawn down as investments into the underlying companies are made. Because these funds are structured as long-term investment vehicles, LPs are often required to commit their capital for the fund’s total life – typically 10 years. A fund’s life cycle is usually broken down into an initial five-year investment period followed by a five-year divestment period.</p><p>&nbsp;</p><h4>Generating returns…</h4><p>Private equity and venture capital funds generate returns by selling their stake in a business for a higher price than initially acquired for, thereby creating a capital gain. This process is called an ‘exit’ and is achieved through selling the stake in the company, possibly through:</p><ul><li>An initial public offering (IPO);</li><li>Selling to a strategic buyer (a trade sale);</li><li>Selling to another private equity firm (a secondary buyout); or</li><li>Selling to the company’s management (buy-back).</li></ul><p>&nbsp;</p><p>Generally, the exit takes place somewhere between three and seven years after the original investment, representing long-term ownership during which significant operational and other changes can be made.</p><p>&nbsp;</p><h4>Why do investors like private equity?</h4><p>Private equity investors are usually looking to improve the risk and reward characteristics of an investment portfolio. Investing in private equity can offer the opportunity to generate higher absolute returns whilst improving <a href="https://moxiefuture.com/what-is-responsible-investment/portfolio-diversification/">portfolio diversification</a>. Investors like private equity for different reasons including:</p><ul><li><strong>Long-term historical out-performance: </strong>The long-term returns of private equity can represent a premium to the performance of public equities. For example, the British Private Equity &amp; Venture Capital Association calculates that &#8211; over the decade to 2013 &#8211; its member funds generated an annual return rate of 15.7 per cent, compared with 8.8 per cent for the <a href="https://www.ft.com/content/e85240c4-b150-11e4-831b-00144feab7de" target="_blank" rel="noopener">FTSE All-Share index</a>.</li><li><strong>True stock picking: </strong>Since private equity funds own large (and often controlling) stakes in companies, few other private equity managers will have access to the same companies. Private equity managers therefore can be true &#8220;stock pickers&#8221;. This contrasts to mutual funds, which often hold pretty much the same underlying investments as their peer group, with variations in weightings being fine-tuned to a few basis points.</li><li><strong>Portfolio diversification: </strong>Within a balanced portfolio, the introduction of private equity can improve diversification.</li></ul></div></div><div class="eut-column wpb_column eut-column-1-3 vc_custom_1541059358225"><div class="eut-element eut-social eut-align-center" style=""><ul><li><a href="https://moxiefuture.com/what-is-responsible-investment/private-equity/" title="Private Equity" class="eut-small eut-square eut-simple eut-bg-primary-1 eut-social-share-facebook"><i class="fab fa-facebook"></i></a></li><li><a href="https://moxiefuture.com/what-is-responsible-investment/private-equity/" title="Private Equity" class="eut-small eut-square eut-simple eut-bg-primary-1 eut-social-share-twitter"><i class="fab fa-x-twitter"></i></a></li><li><a href="https://moxiefuture.com/what-is-responsible-investment/private-equity/" title="Private Equity" class="eut-small eut-square eut-simple eut-bg-primary-1 eut-social-share-linkedin"><i class="fab fa-linkedin"></i></a></li></ul></div><div class="wpb_widgetised_column wpb_content_element"><div class="wpb_wrapper"><div id="nav_menu-3" class="eut-widget widget widget_nav_menu"><div class="menu-responsible-investment-container"><ul id="menu-responsible-investment" class="menu"><li id="menu-item-14810" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14810"><a href="https://moxiefuture.com/what-is-responsible-investment/bonds/">Bonds</a></li><li id="menu-item-14833" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14833"><a href="https://moxiefuture.com/what-is-responsible-investment/crowdfunding/">Crowdfunding</a></li><li id="menu-item-14811" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14811"><a href="https://moxiefuture.com/what-is-responsible-investment/exchange-traded-funds-etfs/">Exchange Traded Funds (ETFs)</a></li><li id="menu-item-14814" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-9592 current_page_item menu-item-14814"><a href="https://moxiefuture.com/what-is-responsible-investment/private-equity/" aria-current="page">Private Equity</a></li><li id="menu-item-14815" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14815"><a href="https://moxiefuture.com/what-is-responsible-investment/public-equities/">Public Equities</a></li><li id="menu-item-14813" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14813"><a href="https://moxiefuture.com/what-is-responsible-investment/portfolio-diversification/">Portfolio Diversification</a></li><li id="menu-item-14812" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14812"><a href="https://moxiefuture.com/what-is-responsible-investment/investors-guide-to-sustainable-fashion/">Investor&#8217;s Guide to Sustainable Fashion</a></li><li id="menu-item-14809" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14809"><a href="https://moxiefuture.com/toolkit/your-responsible-investment-roadmap/">Your Responsible Investment Roadmap</a></li><li id="menu-item-19349" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19349"><a href="https://moxiefuture.com/women-money-and-sustainability-survey/">Women, Money and Sustainability Survey</a></li><li id="menu-item-19350" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19350"><a href="https://moxiefuture.com/understanding-female-investors-report/">Understanding Female Investors Report</a></li><li id="menu-item-20456" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20456"><a href="https://moxiefuture.com/usaid-report-why-are-women-championing-sustainability-in-southeast-asia/">USAID Report: Why Are Women Championing Sustainability in Southeast Asia?</a></li></ul></div></div></div></div><div class="eut-element eut-text vc_custom_1530617804030"><h4>What is the difference between private equity and venture capital?</h4><p><strong><em>Private Equity: </em></strong><em>Private equity investors are all about improving a current business in order to make the company (more) profitable. They typically buy out the business in its entirety, in order to have the freedom to restructure it. Private equity firms will then do everything in their power to turn the business around, often bringing in new management and changing methods to become more profitable.</em></p><p><strong><em>Venture Capital: </em></strong><em>Venture capital investors are about finding good deals in young businesses and new companies. Venture capitalists may own a portion of a business but, in contrast to private equity firms they rarely buy a company outright. They offer to invest a set amount of money for a stake in the company. Venture capitalists may want a say in how the company is run or alternatively be very hands-off.</em></p></div></div></div><div class="eut-bg-wrapper"></div></div><div data-section-type="fullwidth-background" data-image-type="none" data-full-height="no" class="eut-section"><div class="eut-row eut-bookmark"><div class="eut-column wpb_column eut-column-1"><div class="eut-element eut-text"><h4>What are the main risks with a private equity investment?</h4><p>Investing in private equity is very different from investing in the public markets. And it’s a risky business because, if the investee company stumbles, the private equity fund and its investors will lose money. As with all investments, it is very important to know where the potential risks lie – here are just a few to consider:</p><ul><li><strong>Liquidity risk</strong>: Private investments cannot be easily bought and sold on a secondary market, making them less liquid. A private equity investor needs a long-time horizon, at least five to ten years.</li><li><strong>Transparency risk: </strong>Private companies are not required to be as transparent as public companies, exempt from issuing a prospectus and often being able to choose which information to make public. This makes the investor’s job more challenging and often means a lot of trust must be put in the investment manager to do a good job.</li><li><strong>High cost: </strong>The fees for an investment in a PE fund are usually very high. A typical fee structure for a PE investment is often called the ‘2 &amp; 20’ &#8211; a 2 per cent annual fee on an investment, plus a 20 per cent share of profits at the fund&#8217;s end date.</li><li><strong>Positive skewness</strong>: The median return of private equity is much lower than the mean (arithmetic average) return. The relatively high average return reflects the small possibility of a truly outstanding return, combined with the much <a href="https://www.cbsnews.com/news/the-link-between-stocks-and-lottery-tickets/" target="_blank" rel="noopener">larger probability of a more modest or negative return</a>.</li></ul><p>&nbsp;</p><h4>How do I get into private equity?</h4><p>As an individual investor it is not an easy asset class to get in to &#8211; historically reserved for large pension funds and university endowments. Typically only the wealthiest can afford the large sums demanded for direct access to private equity funds run by famous names such as Blackstone, Apollo and Carlyle. Many funds may require a minimum investment of US $1m, $5m or more. This is compounded by high fees.</p><p>But equity crowdfunding is changing this, allowing anyone to invest in non-public companies. Equity crowdfunding enables broad groups of investors to come together via an online platform to fund startup companies and small businesses in return for equity. Investors invest their money in a business and receive ownership of a small piece of that business. If the business succeeds, then its value goes up, as well as the value of a share in that business – but of course, the converse is also true.</p><p>&nbsp;</p><h3>PRIVATE EQUITY FOR RESPONSIBLE INVESTORS?</h3><p>The good news is that, over the last couple of years, some of the biggest and best-known private equity firms have begun to get more serious about responsible investment and ESG (environmental, social and governance) practices. Why? Because smart managers are seeing the value that managing ESG risks can bring, particularly on exit. It has also been driven by strong client demand, investors that recognize it is not necessary to trade off financial return for positive societal and environmental impact.</p><p>Interestingly, some PE firms have also begun to design ‘impact strategies’ and launched funds on the back of these – such as  <a href="http://therisefund.com/" target="_blank" rel="noopener">TPG’s Rise Fund</a>, <a href="https://www.baincapitaldoubleimpact.com/" target="_blank" rel="noopener">BainCapital’s Double Impact</a> and <a href="https://kkresg.com/firm/global-impact" target="_blank" rel="noopener">KKR’s Global Impact</a>. These types of funds have a well-established process, tending to define ‘impact or community investing’ in line with the definition offered by the <a href="http://www.gsi-alliance.org/wp-content/uploads/2017/03/GSIR_Review2016.F.pdf" target="_blank" rel="noopener">GSI Alliance</a>.</p><p>Undeniably, responsible investment is an important opportunity for the private equity industry. Given typical investment timelines, private equity firms are well-positioned to hold long-term perspectives and care about long-term outcomes. In addition, PE firms often buy controlling stakes in companies, with a board seat included, and so can exert influence to make the kind of changes needed for long-term sustainability strategies and projects.</p><p>Private equity is a critical part of mobilizing the global capital needed to achieve the <a href="https://www.un.org/sustainabledevelopment/sustainable-development-goals/" target="_blank" rel="noopener">2030 Sustainable Development Goals</a>. However, for individual investors, it can be difficult to get exposure to this asset class as the required minimum investments tend to be very high (&gt; US$1m, $5m or more).</p><p>That said, many individuals will have exposure through their pension funds as today many include private equity in their portfolios. In some markets, pension funds have become strong advocates for responsible and sustainable investment practices. For example Japan’s Government Pension Investment Fund (GPIF), the world’s largest pension fund, announced in July 2017 that it would increase its ESG asset allocation from 3 to 10 per cent. In 2018, New York City announced that its public pension funds would be divesting US $5 billion from fossil fuel companies within five years. Take a look at how is your pension fund invested … does it live up to your expectations on sustainability issues? If not, can you contact them to push for progress?</p></div></div></div><div class="eut-bg-wrapper"></div></div><div data-section-type="in-container" data-image-type="none" data-full-height="no" class="eut-section"><div class="eut-row eut-bookmark"><div class="eut-column wpb_column eut-column-1"><h3 class="eut-element eut-align-left eut-title-double-line" style=""><span>On the topic</span></h3></div><div class="eut-column wpb_column eut-column-1"><div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div></div><div class="eut-column wpb_column eut-column-1"><div class="eut-element eut-blog eut-blog-grid eut-isotope eut-with-gap eut-without-shadow" style="" data-columns="4" data-columns-tablet-landscape="2" data-columns-tablet-portrait="2" data-columns-mobile="1" data-layout="fitRows" data-spinner="no"><div class="eut-isotope-container"><article id="post-194322" class="eut-blog-item eut-isotope-item post-194322 post type-post status-publish format-audio has-post-thumbnail hentry category-private-equities tag-environmental-social-and-governance-esg tag-jessica-robinson post_format-post-format-audio" itemscope itemType="http://schema.org/BlogPosting"><div class="eut-isotope-item-inner eut-fadeInUp"> <span class="eut-hidden"> <span class="eut-structured-data entry-title">Venture Wisdom: ESG in Venture and Private Equity Investing</span> <span class="eut-structured-data" itemprop="image" itemscope itemtype="http://schema.org/ImageObject"> <span itemprop='url' >https://moxiefuture.com/wp-content/uploads/2019/07/moxie-future-jessica-robinson-DH4A3940_600x600.jpg.png</span> <span itemprop='height' >600</span> <span itemprop='width' >600</span> </span> <span class="eut-structured-data vcard author" itemprop="author" itemscope itemtype="http://schema.org/Person"> <span itemprop="name" class="fn">Moxie Future</span> </span> <span class="eut-structured-data" itemprop="publisher" itemscope itemtype="http://schema.org/Organization"> <span itemprop='name'>Moxie Future</span> <span itemprop='logo' itemscope itemtype='http://schema.org/ImageObject'> <span itemprop='url'>https://moxiefuture.com/wp-content/uploads/2019/07/moxie-future-jessica-robinson-DH4A3940_600x600.jpg.png</span> </span> </span> <time class="eut-structured-data date published" itemprop="datePublished" datetime="2024-05-02T17:15:54+08:00">2 May 2024</time> <time class="eut-structured-data date updated" itemprop="dateModified" datetime="2024-05-07T17:21:33+08:00">7 May 2024</time> <span class="eut-structured-data" itemprop="mainEntityOfPage" itemscope itemtype="http://schema.org/WebPage" itemid="https://moxiefuture.com/2024/05/venture-wisdom-esg-in-venture-and-private-equity-investing/"></span> </span><div class="eut-media"><iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/71Zp6OZwUm0vdQK0zni5vm/video?utm_source=generator" width="624" height="351" frameBorder="0" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture"></iframe></div><div class="eut-post-content"> <a href="https://moxiefuture.com/2024/05/venture-wisdom-esg-in-venture-and-private-equity-investing/" rel="bookmark"><h4 class="eut-post-title" itemprop="headline"><span>Venture Wisdom: ESG in Venture and Private Equity Investing</span></h4></a><div class="eut-small-text eut-post-meta"> <time class="eut-post-date" datetime="2024-05-02T17:15:54+08:00">2 May 2024</time></div><div itemprop="articleBody"><p>Jessica Robinson on ESG as a practice in VC and PE investments strategy, starting points, evolving landscape, best practices and evolving compliance &#038; regulatory environment.</p></div></div></div></article><article id="post-67407" class="eut-blog-item eut-isotope-item post-67407 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-companies-and-sectors" itemscope itemType="http://schema.org/BlogPosting"><div class="eut-isotope-item-inner eut-fadeInUp"> <span class="eut-hidden"> <span class="eut-structured-data entry-title">2024 Market Outlook: Forget About Predictions</span> <span class="eut-structured-data" itemprop="image" itemscope itemtype="http://schema.org/ImageObject"> <span itemprop='url' >https://moxiefuture.com/wp-content/uploads/2024/01/2024-Market-Outlook-Forget-About-Predictions-2.jpg</span> <span itemprop='height' >750</span> <span itemprop='width' >500</span> </span> <span class="eut-structured-data vcard author" itemprop="author" itemscope itemtype="http://schema.org/Person"> <span itemprop="name" class="fn">Moxie Future</span> </span> <span class="eut-structured-data" itemprop="publisher" itemscope itemtype="http://schema.org/Organization"> <span itemprop='name'>Moxie Future</span> <span itemprop='logo' itemscope itemtype='http://schema.org/ImageObject'> <span itemprop='url'>https://moxiefuture.com/wp-content/uploads/2024/01/2024-Market-Outlook-Forget-About-Predictions-2.jpg</span> </span> </span> <time class="eut-structured-data date published" itemprop="datePublished" datetime="2024-01-08T07:32:41+08:00">8 Jan 2024</time> <time class="eut-structured-data date updated" itemprop="dateModified" datetime="2024-01-19T12:53:47+08:00">19 Jan 2024</time> <span class="eut-structured-data" itemprop="mainEntityOfPage" itemscope itemtype="http://schema.org/WebPage" itemid="https://moxiefuture.com/2024/01/2024-market-outlook-forget-about-predictions/"></span> </span><div class="eut-media eut-image-hover"> <a href="https://moxiefuture.com/2024/01/2024-market-outlook-forget-about-predictions/"><img fetchpriority="high" decoding="async" width="750" height="450" src="https://moxiefuture.com/wp-content/uploads/2024/01/2024-Market-Outlook-Forget-About-Predictions-2-750x450.jpg" class="attachment-engic-eutf-small-rect-horizontal-wide size-engic-eutf-small-rect-horizontal-wide wp-post-image" alt="" /></a></div><div class="eut-post-content"> <a href="https://moxiefuture.com/2024/01/2024-market-outlook-forget-about-predictions/" rel="bookmark"><h4 class="eut-post-title" itemprop="headline"><span>2024 Market Outlook: Forget About Predictions</span></h4></a><div class="eut-small-text eut-post-meta"> <time class="eut-post-date" datetime="2024-01-08T07:32:41+08:00">8 Jan 2024</time></div><div itemprop="articleBody"><p>Why? Because markets are impossible to predict and even experts get it wrong. And for 2023, they were dead wrong. 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products</p></div></div></div></article></div></div></div></div><div class="eut-bg-wrapper"></div></div><div data-section-type="fullwidth-background" data-image-type="none" data-full-height="no" style="background-color:#cdcdcd;color:#ffffff;padding-top: 50px;padding-bottom: 50px;" class="eut-section eut-feature-footer"><div class="eut-row eut-bookmark"><div class="eut-column wpb_column eut-column-1"><div class="eut-element eut-callout eut-btn-right" style=""><div class="eut-callout-wrapper"><p class="">This website is for general information purposes only.  It is not intended to be investment advice, and must not be treated as such.  Users must seek a duly licensed professional for investment advice.</p></div><div class="eut-button-wrapper"><a class="eut-btn eut-btn-medium eut-square eut-bg-primary-1" href="https://moxiefuture.com/legal-disclaimer/" target="_self" style=""><span>View Our Legal Disclaimer</span></a></div></div></div></div><div class="eut-bg-wrapper"></div></div></div> 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