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.eixdaik1::after{background-color:transparent;bottom:-8px;content:'';display:block;height:1px;position:absolute;width:100%;z-index:1;}.css-87y2eg .eixdaik1{font-weight:bold;}.css-87y2eg .eixdaik1::after{background-color:#202020;}</style><a rel="" href="/" class="e11fxl4c1 css-87y2eg ew3c51f0"><style data-emotion="css 1hh03k6">.css-1hh03k6{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:1rem;line-height:1.54;}.css-1hh03k6 a{overflow-wrap:anywhere;}.css-1hh03k6 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-1hh03k6 eixdaik1">Nyheter</p></a><style data-emotion="css m65iw9">.css-m65iw9{color:#202020;height:42px;margin-left:1.5rem;padding-top:0.6rem;white-space:nowrap;}.css-m65iw9:first-of-type{margin-left:0;}.css-m65iw9 .eixdaik1{position:relative;}.css-m65iw9 .eixdaik1::after{background-color:transparent;bottom:-8px;content:'';display:block;height:1px;position:absolute;width:100%;z-index:1;}.css-m65iw9:hover .eixdaik1::after{background-color:#202020;}</style><style data-emotion="css 7ahmk6">.css-7ahmk6{cursor:pointer;color:#202020;height:42px;margin-left:1.5rem;padding-top:0.6rem;white-space:nowrap;}.css-7ahmk6:hover h1,.css-7ahmk6:hover h2,.css-7ahmk6:hover h3,.css-7ahmk6:hover h4,.css-7ahmk6:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-7ahmk6:first-of-type{margin-left:0;}.css-7ahmk6 .eixdaik1{position:relative;}.css-7ahmk6 .eixdaik1::after{background-color:transparent;bottom:-8px;content:'';display:block;height:1px;position:absolute;width:100%;z-index:1;}.css-7ahmk6:hover .eixdaik1::after{background-color:#202020;}</style><a rel="" href="/marknadsforing/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><style data-emotion="css 4paous">.css-4paous{letter-spacing:0;color:#202020;font-size:1rem;line-height:1.54;}.css-4paous a{overflow-wrap:anywhere;}.css-4paous a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-4paous eixdaik1">Marknadsföring</p></a><a rel="" href="/kommunikation/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Kommunikation</p></a><a rel="" href="/affarer/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Affärer</p></a><a rel="" href="/arbetsliv/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Arbetsliv</p></a><a rel="" href="/fordjupning/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Fördjupning</p></a><a rel="" href="/manadens-kampanj/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Månadens Kampanj</p></a><a rel="" href="/opinion/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Opinion</p></a><a rel="" href="/event/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Event</p></a><a rel="" href="/utbildning/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Utbildning</p></a><a rel="" href="/lediga-jobb/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Jobb</p></a></nav></nav></div><style data-emotion="css z0wxjd">.css-z0wxjd{background-color:#FFFFFF;position:relative;}</style><div class="css-z0wxjd e1hey4mt2"><style data-emotion="css 73vmts">.css-73vmts{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background-color:#FFFFFF;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:40px;gap:1.5rem;margin:1px 0;position:absolute;right:0;top:-0.25px;z-index:100;-webkit-animation:animateIn 0.3s ease-out;animation:animateIn 0.3s ease-out;}@-webkit-keyframes animateIn{0%{opacity:0;}100%{opacity:1;}}@keyframes animateIn{0%{opacity:0;}100%{opacity:1;}}.css-73vmts::before{content:'';background:linear-gradient( 90deg, rgba(255, 255, 255, 0), #FFFFFF );position:absolute;height:100%;margin-left:calc(-4rem + 1px);width:4rem;}</style><div class="css-73vmts ef4ex141"><a rel="" href="/sok/" class="css-11iuz56 ew3c51f0"><style data-emotion="css 1yu4ubt">.css-1yu4ubt{position:relative;}.css-1yu4ubt::after{content:'';background-color:transparent;position:absolute;display:block;height:2px;bottom:0;width:100%;}@media (max-width: 575px){.css-1yu4ubt::after{bottom:-0.25rem;}}.css-1yu4ubt::after{bottom:-9px;height:1px;}.css-1yu4ubt:hover::after{background-color:#202020;}.css-1yu4ubt svg{margin-right:0.25rem;fill:none;}.css-1yu4ubt svg path,.css-1yu4ubt svg circle{color:#202020;}</style><style data-emotion="css 1waz5dw">.css-1waz5dw{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:inherit;position:relative;}.css-1waz5dw svg{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;fill:#4A4A4A;margin-right:0.375rem;}.css-1waz5dw::after{content:'';background-color:transparent;position:absolute;display:block;height:2px;bottom:0;width:100%;}@media (max-width: 575px){.css-1waz5dw::after{bottom:-0.25rem;}}.css-1waz5dw::after{bottom:-9px;height:1px;}.css-1waz5dw:hover::after{background-color:#202020;}.css-1waz5dw svg{margin-right:0.25rem;fill:none;}.css-1waz5dw svg path,.css-1waz5dw svg circle{color:#202020;}</style><div class="ef4ex140 css-1waz5dw ej4w6je0"><svg height="16" width="16" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="feather feather-search"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.35-4.35"></path></svg><p class="css-4paous eixdaik1">Sök</p></div></a><style data-emotion="css 3hb6zs">.css-3hb6zs{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;border:none;background-color:transparent;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:0.25rem;cursor:pointer;position:relative;}.css-3hb6zs::after{content:'';background-color:transparent;position:absolute;display:block;height:2px;bottom:0;width:100%;}@media (max-width: 575px){.css-3hb6zs::after{bottom:-0.25rem;}}@media (max-width: 575px){.css-3hb6zs{padding:0.5rem;margin:-0.5rem;}}.css-3hb6zs:hover::after{background-color:#202020;height:1px;bottom:-9px;width:4rem;}@media (max-width: 575px){.css-3hb6zs:hover::after{content:unset;}}</style><button class="css-3hb6zs eyduzoc2"><style data-emotion="css 15hbrbn">.css-15hbrbn{width:14px;height:14px;position:relative;-webkit-transform:rotate(0deg);-moz-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);-webkit-transition:0.5s ease-in-out;transition:0.5s ease-in-out;}.css-15hbrbn span{display:block;position:absolute;height:2px;width:100%;background:#202020;border-radius:2px;opacity:1;left:0;-webkit-transform:rotate(0deg);-moz-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);-webkit-transition:0.25s ease-in-out;transition:0.25s ease-in-out;}.css-15hbrbn span:nth-of-type(1){top:0px;}.css-15hbrbn span:nth-of-type(2){top:6px;}.css-15hbrbn span:nth-of-type(3){top:6px;}.css-15hbrbn span:nth-of-type(4){top:12px;}</style><div class="css-15hbrbn eyduzoc1"><span></span><span></span><span></span><span></span></div><style data-emotion="css s21twb">.css-s21twb{letter-spacing:0;color:#202020;font-size:1rem;line-height:1.54;text-align:left;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;width:3.84375rem;}.css-s21twb a{overflow-wrap:anywhere;}.css-s21twb a:hover{-webkit-text-decoration:underline;text-decoration:underline;}@media (max-width: 575px){.css-s21twb{display:none;}}</style><p class="css-s21twb eyduzoc0">Mer</p></button></div></div></div></div><div></div><style data-emotion="css uurh9j">.css-uurh9j{margin-top:176px;margin-top:0!important;}@media (max-width: 959px){.css-uurh9j{margin-top:152px;}}@media (max-width: 575px){.css-uurh9j{margin-top:0;}}@media print{.css-uurh9j{margin-top:unset;}}</style><div class="content-container css-uurh9j e12al3ge0"><style data-emotion="css 1rj77sj">.css-1rj77sj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;max-width:1336px;margin:0 auto;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}@media (max-width: 1319px){.css-1rj77sj{padding:0 1rem;}}</style><div class="css-1rj77sj em9x31i0"><style data-emotion="css 1mrm1ks">.css-1mrm1ks{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;min-width:1020px;max-width:1020px;padding-right:1.25rem;border-right:1px solid #DFDFDF;padding-bottom:1rem;}@media (max-width: 1319px){.css-1mrm1ks{min-width:100%;border:0;padding-right:0;}}@media (max-width: 959px){.css-1mrm1ks{min-width:100%;width:100%;}}</style><div class="css-1mrm1ks e10970ol0"><style data-emotion="css pbau53">.css-pbau53{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:100%;background-color:#F4F4F4;padding:1.75rem 0 1.25rem;margin:0 -1.25rem 2rem 0;min-height:312px;width:calc(100% + 1.25rem);}@media (max-width: 575px){.css-pbau53{margin-right:-1rem;margin-left:-1rem;width:calc(100% + 2rem);}}@media print{.css-pbau53{display:none;}}@media (max-width: 575px){.css-pbau53{min-height:400px;}}.css-pbau53 b-a-d{height:100%;width:100%;}.css-pbau53 b-a-d::before{content:'Annons';display:block;text-transform:uppercase;font-size:0.75rem;color:rgb(32, 32, 32);display:block;left:50%;-webkit-transform:translateX(-50%);-moz-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);top:-1.75rem;line-height:2rem;position:absolute;-webkit-animation-name:slidein;animation-name:slidein;-webkit-animation-duration:1s;animation-duration:1s;-webkit-animation-delay:1s;animation-delay:1s;-webkit-animation-fill-mode:forwards;animation-fill-mode:forwards;}@-webkit-keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}@keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}</style><div class="panorama css-pbau53 euhscvb1"><b-a-d className="panorama" slotname="panorama"></b-a-d></div><style data-emotion="css lshvjw">.css-lshvjw{-webkit-flex:2 0 0;-ms-flex:2 0 0;flex:2 0 0;width:calc(100% - 320px - 1.25rem);max-width:100%;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;padding-bottom:3rem;}@media (max-width: 575px){.css-lshvjw{width:100%;}}.css-lshvjw>*{margin-bottom:2rem;}.css-lshvjw>*:last-child{margin-bottom:0;}</style><section class="css-lshvjw eqttxmx0"><style data-emotion="css 1q89vdu">.css-1q89vdu .vignette{margin-bottom:0.75rem;}@media (max-width: 959px){.css-1q89vdu .vignette{margin-bottom:0.5rem;}}.css-1q89vdu *+.vignette{margin-top:0.75rem;}.css-1q89vdu .image-top{margin-bottom:1.25rem;}.css-1q89vdu .standard{margin-bottom:1rem;}.css-1q89vdu .small{margin-bottom:0.75rem;}.css-1q89vdu .eaikma94{margin:0.75rem 0;}.css-1q89vdu .eaikma94+.standard{margin-top:1.5rem;}@media (max-width: 959px){.css-1q89vdu .eaikma94+.standard{margin-top:1rem;}}.css-1q89vdu .standard+.eaikma94{margin-top:1.5rem;}@media (max-width: 959px){.css-1q89vdu .standard+.eaikma94{margin-top:0.75rem;}}</style><div class="css-1q89vdu eqq67xj1"><style data-emotion="css wq2byw">.css-wq2byw{display:block;}.css-wq2byw h5{display:inline;color:#C00D0D;}.css-wq2byw h5:nth-of-type(1){margin-left:0.5rem;}.css-wq2byw h5:nth-of-type(1):before{content:'';display:inline;vertical-align:middle;}.css-wq2byw h5:nth-of-type(2){display:inline;margin-left:0.5rem;}.css-wq2byw h5.link{display:inline;margin-left:0.125rem;}</style><style data-emotion="css bc21wc">.css-bc21wc{cursor:pointer;display:block;}.css-bc21wc:hover h1,.css-bc21wc:hover h2,.css-bc21wc:hover h3,.css-bc21wc:hover h4,.css-bc21wc:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-bc21wc h5{display:inline;color:#C00D0D;}.css-bc21wc h5:nth-of-type(1){margin-left:0.5rem;}.css-bc21wc h5:nth-of-type(1):before{content:'';display:inline;vertical-align:middle;}.css-bc21wc h5:nth-of-type(2){display:inline;margin-left:0.5rem;}.css-bc21wc h5.link{display:inline;margin-left:0.125rem;}</style><a rel="noopener" href="https://www.resume.se/fordjupning/resume-insikt/" class="teaser vignette e1jgjqt61 css-bc21wc ew3c51f0"><style data-emotion="css 1ymg0nk">.css-1ymg0nk{height:0.75rem;width:0.75rem;display:inline-block;box-shadow:3px 3px 0 0 #282828;background-color:#C00D0D;position:relative;height:0.5rem;width:0.5rem;}.css-1ymg0nk:before{background-color:#fff;content:'';position:absolute;height:6px;width:2px;top:4px;right:-2px;}.css-1ymg0nk:after{background-color:#fff;content:'';position:absolute;height:2px;width:6px;bottom:-2px;left:4px;}</style><span class="css-1ymg0nk e1jgjqt60"></span><style data-emotion="css cfneec">.css-cfneec{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;margin:0;}@media (max-width: 959px){.css-cfneec{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;margin:0;}}</style><h5 class="css-cfneec e1aruf1d0">Resumé insikt</h5></a><style data-emotion="css 1iqz1ce">.css-1iqz1ce{display:block;}.css-1iqz1ce h2{display:inline-block;margin-top:0.75rem;}@media (max-width: 575px){.css-1iqz1ce h2{margin-top:0.5rem;}}.css-1iqz1ce .eixdaik0{display:inline;}</style><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><style data-emotion="css 11iuz56">.css-11iuz56{cursor:pointer;}.css-11iuz56:hover h1,.css-11iuz56:hover h2,.css-11iuz56:hover h3,.css-11iuz56:hover h4,.css-11iuz56:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/fordjupning/resume-insikt/hochm-samst-bland-svenska-modemarken-har-100-procent-smala-modeller/" aria-label="Kartläggning: Bristen på representation av kroppsstorlekar överhängande ✓ Jämför modebolagen ✓ ”Medvetna om att vår marknadsföring skapar reaktioner”" class="css-11iuz56 ew3c51f0"><style data-emotion="css 1q948pd">.css-1q948pd{margin:1rem 0;border:0;height:0;border:2px solid #282828;border-left:0;border-right:0;height:5px;display:block;margin:0;}@media (max-width: 959px){.css-1q948pd{margin:0;}}</style><hr class="css-1q948pd eaikma93"/><style data-emotion="css 1n8bv85">.css-1n8bv85{width:660px;height:372px;max-width:100%;}@media (max-width: 1319px){.css-1n8bv85{width:100%;height:unset;}}</style><div class="css-1n8bv85 e1dn7xaa3"><style data-emotion="css t9wdag">.css-t9wdag{position:relative;-webkit-align-self:start;-ms-flex-item-align:start;align-self:start;}</style><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/493953b3-00c3-41ff-b35b-583cf70c0fdb.jpg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><style data-emotion="css 12su7i3">.css-12su7i3{display:block;width:100%;height:100%;max-width:100%;max-height:100%;}</style><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><style data-emotion="css 2fddmt">.css-2fddmt{margin-top:1.5rem;font-size:2rem;letter-spacing:-1px;line-height:1.25;}@media (max-width: 959px){.css-2fddmt{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}}</style><h2 class="css-2fddmt e1aruf1d0">H&M ”sämst” bland svenska modemärken – har 100 procent smala modeller</h2></a><style data-emotion="css ky9fcu">.css-ky9fcu{display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;}</style><div class="css-ky9fcu e1dn7xaa2"><style data-emotion="css 1b01zz5">.css-1b01zz5{display:inline-block;margin-right:0.25rem;margin-top:0.25rem;}</style><style data-emotion="css 1s9aokb">.css-1s9aokb *:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><style data-emotion="css jlwp7o">.css-jlwp7o{cursor:pointer;}.css-jlwp7o:hover h1,.css-jlwp7o:hover h2,.css-jlwp7o:hover h3,.css-jlwp7o:hover h4,.css-jlwp7o:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-jlwp7o *:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><style data-emotion="css 1infcfn">.css-1infcfn{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:0.8125rem;line-height:1.54;color:#C00D0D;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;display:inline-block;margin-right:0.25rem;margin-top:0.25rem;}.css-1infcfn a{overflow-wrap:anywhere;}.css-1infcfn a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a><style data-emotion="css u3rr24">.css-u3rr24{letter-spacing:0;color:#202020;font-size:0.8125rem;line-height:1.54;}.css-u3rr24 a{overflow-wrap:anywhere;}.css-u3rr24 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-u3rr24 eixdaik0">Kartläggning: Bristen på representation av kroppsstorlekar överhängande ✓ Jämför modebolagen ✓ ”Medvetna om att vår marknadsföring skapar reaktioner”</p></div><style data-emotion="css 1e4sizb">.css-1e4sizb{margin-top:0.5rem;}</style></div><style data-emotion="css mob08q">.css-mob08q{padding-left:1rem;border-left:1px solid #202020;}.css-mob08q .teaser :last-of-type{margin-bottom:0;}</style><div class="teaser border-wrapper css-mob08q eqq67xj0"><style data-emotion="css 1pikj7c">.css-1pikj7c{min-height:84px;}@media (max-width: 575px){.css-1pikj7c{min-height:unset;}}.css-1pikj7c h2,.css-1pikj7c m{display:inline;}.css-1pikj7c h2:nth-of-type(2),.css-1pikj7c m:nth-of-type(2){margin-left:0.5rem;}.css-1pikj7c .eixdaik0{display:inline;}.css-1pikj7c >div>div+span{margin-top:0.25rem;}</style><article class="teaser standard css-1pikj7c e1ya6jv70" id="800f3719-4840-4dec-9b11-870af0bc1c58"><div><a rel="" href="/fordjupning/resume-insikt/experterna-om-smalidealet-markligt-att-annonsorer-inte-kanner-ansvar/" aria-label="Ser en tillbakagång i varumärkens arbete med representation – oroar sig för det allt smalare idealet: ”Inkludering är som en lyxvara”" class="css-11iuz56 ew3c51f0"><style data-emotion="css grsg38">.css-grsg38{float:right;margin-left:1rem;margin-bottom:0.25rem;}@media (max-width: 575px){.css-grsg38{display:none;}}.css-grsg38 img{width:150px;height:84px;}</style><style data-emotion="css utzelb">.css-utzelb{position:relative;-webkit-align-self:start;-ms-flex-item-align:start;align-self:start;float:right;margin-left:1rem;margin-bottom:0.25rem;}@media (max-width: 575px){.css-utzelb{display:none;}}.css-utzelb img{width:150px;height:84px;}</style><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/199cdae3-9274-4b19-ac9f-4254b89129fe.jpg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><style data-emotion="css 1uin3o">.css-1uin3o{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}@media (max-width: 959px){.css-1uin3o{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;}}</style><h2 class="css-1uin3o e1aruf1d0">Experterna om smalidealet: ”Märkligt att annonsörer inte känner ansvar”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Ser en tillbakagång i varumärkens arbete med representation – oroar sig för det allt smalare idealet: ”Inkludering är som en lyxvara”</p></div></div></article></div></div><style data-emotion="css 1sg8a7e">.css-1sg8a7e{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:100%;background-color:#F4F4F4;padding:1.75rem 0 1.25rem;min-height:420px;}@media (max-width: 575px){.css-1sg8a7e{margin-right:-1rem;margin-left:-1rem;width:calc(100% + 2rem);}}@media print{.css-1sg8a7e{display:none;}}@media (max-width: 575px){.css-1sg8a7e{min-height:320px;}}.css-1sg8a7e b-a-d{height:100%;width:100%;}.css-1sg8a7e b-a-d::before{content:'Annons';display:block;text-transform:uppercase;font-size:0.75rem;color:rgb(32, 32, 32);display:block;left:50%;-webkit-transform:translateX(-50%);-moz-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);top:-1.75rem;line-height:2rem;position:absolute;-webkit-animation-name:slidein;animation-name:slidein;-webkit-animation-duration:1s;animation-duration:1s;-webkit-animation-delay:1s;animation-delay:1s;-webkit-animation-fill-mode:forwards;animation-fill-mode:forwards;}@-webkit-keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}@keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}</style><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraval/forsvarsmakten-pa-byrajakt-nord-ddb-riskerar-prestigetapp/" aria-label="Upphandlingen ska vara klar inom tio veckor: ”Risken är att väldigt många byråer deltar”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/a91ec875-c784-4c86-81c4-509e5becce81.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Försvarsmakten på byråjakt – Nord DDB riskerar prestigetapp</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraval/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråval</p></a><p class="css-u3rr24 eixdaik0">Upphandlingen ska vara klar inom tio veckor: ”Risken är att väldigt många byråer deltar”</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/resume-insikt/guldagget-visar-att-reklamen-blivit-mer-folklig/" aria-label="BBDO Nordics copywriter Katja Janford om: Karriärens största misstag ✓ Varför hon inte är stressad över AI ✓ Skillnaderna mellan Stockholm och Skåne" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/ae78a906-bf05-41d6-b8ab-d5699eff79ea.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Guldägget visar att reklamen blivit mer folklig</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">BBDO Nordics copywriter Katja Janford om: Karriärens största misstag ✓ Varför hon inte är stressad över AI ✓ Skillnaderna mellan Stockholm och Skåne</p></div></div><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="css-1q89vdu eqq67xj1"><div class="teaser vignette css-wq2byw e1jgjqt62"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Guldägget 2025</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/tavling/har-ar-kreatorerna-som-vunnit-flest-guldagg-de-senaste-aren/" aria-label="Veteran i toppen ✓ Mansdominansen stark ✓ Lista: 63 kreatörer som vunnit två guldägg eller fler" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/1c50b508-6b1b-406c-96cb-1d086f64f87d.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Här är kreatörerna som vunnit flest guldägg de senaste åren</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/tavling/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Tävling</p></a><p class="css-u3rr24 eixdaik0">Veteran i toppen ✓ Mansdominansen stark ✓ Lista: 63 kreatörer som vunnit två guldägg eller fler</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="aab0c50b-49ef-4b1e-aaf2-1e427e76c8ea"><div><a rel="" href="/marknadsforing/kampanj/kampanjerna-som-vinner-guldagg-om-man-far-tro-toppkreatorerna/" aria-label="Tretton kreatörer tycker till om årets nomineringar" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/72efaa12-d075-4356-9978-7161c354b5ab.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Kampanjerna som vinner guldägg – om man får tro toppkreatörerna</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">Tretton kreatörer tycker till om årets nomineringar</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="c2bab76e-27fa-42f8-a1c1-f1bd8c3588a1"><div><a rel="" href="/marknadsforing/reklam/magnus-jakobsson-ar-sveriges-mest-guldaggsbelonade-kreator-genom-alla-tider-vem-bryr-sig-om-hundra-ar/" aria-label="23 guldägg och ett platinaägg har det blivit genom åren – men han tar vinsterna med ro" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/b88280a9-4cf9-477f-a828-4e0e7ca56ad5.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Han är den mest guldäggsbelönade kreatören – genom alla tider</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Reklam</p></a><p class="css-u3rr24 eixdaik0">23 guldägg och ett platinaägg har det blivit genom åren – men han tar vinsterna med ro</p></div></div></article></div></div><div class="css-1q89vdu eqq67xj1"><a rel="noopener" href="https://www.resume.se/opinion/" class="teaser vignette e1jgjqt61 css-bc21wc ew3c51f0"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Debatt</h5></a><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/opinion/debatt/replik-upplevelsen-maste-fortjanas-en-sekund-i-taget/" aria-label="Reklamen måste möta verkligheten så som den ser ut i dag – med kortare uppmärksamhetsspann och fler intryck " class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/693ffd03-04a5-4d4b-a65a-b815bac1907a.jpeg?crop=2500%2C1406%2Cx0%2Cy1&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><style data-emotion="css kfl8t0">.css-kfl8t0{margin-top:1.5rem;font-size:2rem;letter-spacing:-1px;line-height:1.25;font-family:Georgia;font-size:2.25rem;letter-spacing:-1px;font-weight:normal;line-height:1.15;}@media (max-width: 959px){.css-kfl8t0{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}}</style><h2 class="css-kfl8t0 e1aruf1d0">”Upplevelsen måste förtjänas en sekund i taget”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/opinion/debatt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Debatt</p></a><p class="css-u3rr24 eixdaik0">Reklamen måste möta verkligheten så som den ser ut i dag – med kortare uppmärksamhetsspann och fler intryck </p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="9cb21a60-fedd-4339-8bf9-f94940da1c12"><div><a rel="" href="/opinion/debatt/man-kan-kopa-langre-spotar-an-5-sekunder/" aria-label="Vi är övertygade om att de nya formaten erbjuder ett betydande ökat värde i form av räckvidd, engagemang och kreativ potential, skriver JCDecaux i ett svar till Tui" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/e8d51a99-5a5f-4d11-9ee5-12e2eb933cc6.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><style data-emotion="css 1q1js4">.css-1q1js4{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;font-family:Georgia;font-size:1.75rem;letter-spacing:-1px;font-weight:normal;line-height:1.17;}@media (max-width: 959px){.css-1q1js4{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;}}</style><h2 class="css-1q1js4 e1aruf1d0">”Man kan köpa längre spotar än 5 sekunder”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/opinion/debatt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Debatt</p></a><p class="css-u3rr24 eixdaik0">Vi är övertygade om att de nya formaten erbjuder ett betydande ökat värde i form av räckvidd, engagemang och kreativ potential, skriver JCDecaux i ett svar till Tui</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="8321749d-2db2-49d3-bc81-8bfb5cb70f59"><div><a rel="" href="/opinion/debatt/star-det-klassiska-utomhusmediet-verkligen-still/" aria-label="Toppkreatörerna tror inte på någon kreativ revolution när utomhusytorna blir allt mer digitala" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/9cbca9f5-aff1-4f3f-b805-66fa61cc5c86.jpeg?crop=1357%2C763%2Cx0%2Cy1&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1q1js4 e1aruf1d0">”Står det klassiska utomhusmediet verkligen still?”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/opinion/debatt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Debatt</p></a><p class="css-u3rr24 eixdaik0">Toppkreatörerna tror inte på någon kreativ revolution när utomhusytorna blir allt mer digitala</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="30f60058-2a1d-453c-92e8-946c4df6e286"><div><a rel="" href="/opinion/debatt/21-svenska-toppkreatorer-profitkat-digitalisering-riskerar-att-doda-utomhusmediet/" aria-label="En potentiell dödsstöt för utomhusmediet med effekten att till och med reklamare kommer börja hata reklam, skriver 21 svenska toppkreatörer" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/faa6d21e-5c99-4d9b-a303-a984972a97b0.png?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1q1js4 e1aruf1d0">”Profitkåt digitalisering riskerar att döda utomhusmediet”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/opinion/debatt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Debatt</p></a><p class="css-u3rr24 eixdaik0">En potentiell dödsstöt för utomhusmediet med effekten att till och med reklamare kommer börja hata reklam, skriver 21 svenska toppkreatörer</p></div></div></article><style data-emotion="css l134yl">.css-l134yl{margin:0.75rem 0;border:0;border-top:1px solid #DFDFDF;height:0;}</style><hr class="teaser css-l134yl eaikma94"/><style data-emotion="css 6ltprc">.css-6ltprc h5:nth-of-type(1){display:inline;margin-right:0.5rem;}.css-6ltprc h5:nth-of-type(2){display:inline;}</style><style data-emotion="css 1m3mvkk">.css-1m3mvkk{cursor:pointer;}.css-1m3mvkk:hover h1,.css-1m3mvkk:hover h2,.css-1m3mvkk:hover h3,.css-1m3mvkk:hover h4,.css-1m3mvkk:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-1m3mvkk h5:nth-of-type(1){display:inline;margin-right:0.5rem;}.css-1m3mvkk h5:nth-of-type(2){display:inline;}</style><a rel="" href="/opinion/debatt/clear-channels-vd-darfor-har-kreatorerna-fel-om-utomhustavlorna/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><style data-emotion="css bjcccq">.css-bjcccq{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;}@media (max-width: 959px){.css-bjcccq{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;}}</style><h5 class="css-bjcccq e1aruf1d0">Clear Channels vd: Därför har kreatörerna fel om utomhustavlorna</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/opinion/debatt/kreatorer-och-annonsorer-kommer-att-uppskatta-vart-nya-format-i-tunnelbanan/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">”Kreatörer och annonsörer kommer att uppskatta vårt nya format i tunnelbanan”</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/opinion/debatt/jcdecaux-ta-tillfallet-i-akt-och-stam-garna-av-era-planer-med-branschen/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">”JCDecaux – ta tillfället i akt och stäm gärna av era planer med branschen”</h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraer/nya-byraer-i-litet-format-vill-utmana-jattarna-ser-var-sprickorna-ar/" aria-label="Resumé har pratat med några som valt att starta eget" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/38b755d1-77c7-4ea9-b738-2d56df27c331.jpeg?crop=720%2C405%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Nya byråer i litet format vill utmana jättarna: ”Ser var sprickorna är”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Resumé har pratat med några som valt att starta eget</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/resume-insikt/johan-anselmsson-usa-bojkott-ger-unika-mojligheter-att-talja-guld-made-in-sweden-racker-inte/" aria-label="För att svenska varumärken ska dra nytta av rådande vindar krävs mer än flaggviftande" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/0b6f12fe-fafb-4c95-9173-410b64d9d91c.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0"><span>Johan Anselmsson: </span>USA-bojkott ger unika möjligheter att tälja guld</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">För att svenska varumärken ska dra nytta av rådande vindar krävs mer än flaggviftande</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/reklam/forslaget-om-reklamtvang-pa-matchtrojor-nedrostat/" aria-label="Röstades ner av majoriteten bestående av S, C, L och MP" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/8fb3ad45-55ca-447a-82f7-f87bffe6e03a.jpeg?crop=6000%2C3375%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Förslaget om reklamtvång på matchtröjor nedröstat</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Reklam</p></a><p class="css-u3rr24 eixdaik0">Röstades ner av majoriteten bestående av S, C, L och MP</p></div></div><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="css-1q89vdu eqq67xj1"><a rel="noopener" href="https://www.resume.se/marknadsforing/kampanj/" class="teaser vignette e1jgjqt61 css-bc21wc ew3c51f0"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Senaste kampanjerna</h5></a><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="0e8261b2-8570-453f-9572-3d844e1b51fc"><div><a rel="" href="/marknadsforing/kampanj/cancerfonden-i-nytt-initiativ-vill-lyfta-skuggans-status/" aria-label="”Vi lever i en kultur som älskar sol och räknar soltimmar”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/4524c52d-44f1-4df8-acf3-1745959b0c69.jpg?crop=2592%2C1458%2Cx163%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Cancerfonden i nytt initiativ – vill lyfta skuggans status</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">”Vi lever i en kultur som älskar sol och räknar soltimmar”</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="ecb3e164-2e3d-4965-a6ca-e008d747d505"><div><a rel="" href="/marknadsforing/kampanj/motionsloppet-tappar-en-bokstav-i-spokets-nya-kampanj/" aria-label="Den 17 maj arrangeras den 45:e upplagan av Göteborgsvarvet" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/4c85ffd3-695d-4f1f-8866-bfc9db91fb49.jpg?crop=2160%2C1215%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Motionsloppet tappar en bokstav i Spökets nya kampanj</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">Den 17 maj arrangeras den 45:e upplagan av Göteborgsvarvet</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="81c82007-4ed3-4d01-a4f7-c2908f0a88e3"><div><a rel="" href="/marknadsforing/kampanj/livesanda-bilkoer-ska-locka-fler-att-ta-tuben/" aria-label="”Kollektivtrafiken är det smidiga och hållbara alternativet”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/4c88df3c-3544-41ee-99e1-22db4f98cecc.jpeg?crop=6603%2C3714%2Cx0%2Cy344&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Livesända bilköer ska locka fler att ta tuben</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">”Kollektivtrafiken är det smidiga och hållbara alternativet”</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="0ef1fa50-745e-4d42-8dcc-792a4bd54c90"><div><a rel="" href="/marknadsforing/kampanj/tre-kronor-byter-bort-kronorna-speglar-hur-vi-jobbar-med-sponsring/" aria-label="Kampanjen har vänt på perspektivet kring landslaget" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/200477d4-d444-4e63-9d52-e96212f258bf.jpeg?crop=2213%2C1245%2Cx0%2Cy111&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Tre Kronor byter bort kronorna: ”Speglar hur vi jobbar med sponsring”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">Kampanjen har vänt på perspektivet kring landslaget</p></div></div></article><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/marknadsforing/kampanj/tjipp-och-valkomna-till-bolanedisco-med-sbab/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Tjipp och välkomna – till bolånedisco med SBAB</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/marknadsforing/kampanj/elons-nya-kampanj-fokuserar-pa-manniskorna-som-kampar-i-onodan/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Elons nya kampanj fokuserar på människorna som kämpar i onödan</h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraval/efter-resumes-granskning-folkspel-byter-byra/" aria-label="Nystartad byrå handplockas ✓ Kommunikationschefen: Därför skippade jag pitch" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/2bc03e81-3378-4723-842e-ee23d90fc256.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Efter Resumés granskning – Folkspel byter byrå: ”Inte ett jättevanligt upplägg”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraval/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråval</p></a><p class="css-u3rr24 eixdaik0">Nystartad byrå handplockas ✓ Kommunikationschefen: Därför skippade jag pitch</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="79a86f6e-5076-4524-8c78-64bfffc928eb"><div><a rel="" href="/fordjupning/granskning/ilskan-inifran-folkspel-psykisk-terror/" aria-label="Flera sades upp – ersattes med byrå ✓ Vd:n: ”Jättebeklagligt”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/ecbd8bfe-7d77-44c2-a51a-2a767a7aeafd.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Ilskan inifrån: ”Psykisk terror”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/granskning/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Granskning</p></a><p class="css-u3rr24 eixdaik0">Flera sades upp – ersattes med byrå ✓ Vd:n: ”Jättebeklagligt”</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="cbd4ca75-fed6-4790-b1de-a2eeee1e02aa"><div><a rel="" href="/marknadsforing/reklam/folkspels-nya-byra-anklagas-for-plagiat-en-ren-kopia/" aria-label="Intersports reklamfilm vann silver: ”En skam för vår bransch”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/7ca50109-e718-4a07-b418-dc8665371a52.jpeg?crop=2500%2C1406%2Cx0%2Cy1&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Folkspels nya byrå anklagas för plagiat: ”En ren kopia” </h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Reklam</p></a><p class="css-u3rr24 eixdaik0">Intersports reklamfilm vann silver: ”En skam för vår bransch”</p></div></div></article></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/kommunikation/varumarke/79-000-svenskar-sager-no-thanks-till-usa/" aria-label="Öppnar möjligheter för det ”svenska” ✓ Varumärkesexperten: Tesla ligger illa till" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/30449ed9-48e0-49de-b1f7-aa0246140a93.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">79 000 svenskar säger ”no thanks” till USA</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/kommunikation/varumarke/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Varumärke</p></a><p class="css-u3rr24 eixdaik0">Öppnar möjligheter för det ”svenska” ✓ Varumärkesexperten: Tesla ligger illa till</p></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/kommunikation/pr/tidigare-pr-chefen-om-nya-froken-snusk-gozzis-ord-stammer-i-media-inte/" aria-label="Jessica W Sandberg: ”Gozzis ord i media stämmer inte med verkligheten”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/4565bd5f-2e94-4e44-9c1f-3fcd5a5e985d.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Tidigare pr-chefen om nya Fröken Snusk: ”Gozzis ord stämmer i media inte”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/kommunikation/pr/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">PR</p></a><p class="css-u3rr24 eixdaik0">Jessica W Sandberg: ”Gozzis ord i media stämmer inte med verkligheten”</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="1bd6e4f4-a5de-4ac5-9ce2-7dc368f1c684"><div><a rel="" href="/kommunikation/varumarke/bjorne-skeptisk-till-utbytt-froken-snusk-skapa-nya-karaktarer-i-stallet/" aria-label="Jörgen Lantz slutade med ”Björnes Magasin” – ersattes av ny skådis ✓ ”Blir bara att man försöker likna någon”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/d0bb9995-eec2-426f-8d5f-1d5d922e6c46.jpeg?crop=2500%2C1406%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">”Björne” skeptisk till utbytt Fröken Snusk: ”Skapa nya karaktärer i stället!”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/kommunikation/varumarke/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Varumärke</p></a><p class="css-u3rr24 eixdaik0">Jörgen Lantz slutade med ”Björnes Magasin” – ersattes av ny skådis ✓ ”Blir bara att man försöker likna någon”</p></div></div></article></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser vignette css-wq2byw e1jgjqt62"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">We Are More</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraer/we-are-mores-sista-manader-obetalda-leverantorer-och-viteskrav-mot-kollegor/" aria-label="Källor: ”Vd:n gjorde sig oanträffbar” ✓ Krävde tidigare anställda på 600 000 dagar innan konkursen" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/13073f4f-f23e-4805-97cc-25196dc17972.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">We Are Mores sista månader: Obetalda leverantörer och viteskrav mot kollegor</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Källor: ”Vd:n gjorde sig oanträffbar” ✓ Krävde tidigare anställda på 600 000 dagar innan konkursen</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="ec2716f6-5d2c-4837-b431-3ad8c11898cc"><div><a rel="" href="/affarer/byraer/anstallda-sankte-lonen-vdn-plockade-ut-miljonbil/" aria-label="Vädjade till We Are More-medarbetarna att gå ner i lön ✓ Vd:n: ”Bilen är ett arbetsredskap” ✓ Nyanställde strax innan konkursen" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/e6d2b83c-89ac-4920-95ec-b1d63922dac3.jpeg?crop=2250%2C1266%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Anställda sänkte lönen – vd:n plockade ut miljonbil</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Vädjade till We Are More-medarbetarna att gå ner i lön ✓ Vd:n: ”Bilen är ett arbetsredskap” ✓ Nyanställde strax innan konkursen</p></div></div></article><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/affarer/byraer/we-are-mores-anstallda-rasande-har-inte-fatt-tjanstepension/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">We Are Mores anställda rasande – har inte fått tjänstepension</h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraer/wpp-chefen-om-de-tuffa-aren-vi-ar-underskattade/" aria-label="Berättar för The Times ✓ Kursen har fallit 35 procent i år" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/29a835cd-e27f-4db8-9cf5-c8cb7e2d3c9f.png?crop=932%2C525%2Cx185%2Cy63&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">WPP-chefen om de tuffa åren: ”Vi är underskattade”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Berättar för The Times ✓ Kursen har fallit 35 procent i år</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="0c4d6396-f294-4ad1-8c8e-11a3b62bc0b3"><div><a rel="" href="/affarer/byraer/reklamjattarna-i-gungning-har-ar-affarerna-som-gar-mot-strommen/" aria-label="Resumé sammanställer utvecklingen de senaste månaderna för WPP, Publicis, Omnicom, IPG, Dentsu, Accenture och Stagwell" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/683d2cfe-bb0e-4009-9e3a-c592cce400e3.png?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Reklamjättarna i gungning – här är affärerna som går mot strömmen</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Resumé sammanställer utvecklingen de senaste månaderna för WPP, Publicis, Omnicom, IPG, Dentsu, Accenture och Stagwell</p></div></div></article></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/reklam/svarar-pa-svds-granskning-med-helsidor-i-samma-tidning-vill-ge-lasarna-en-annan-bild/" aria-label="Kulturcentrum i Ytterjärna framställs som antroposofisk skatt" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/3e405018-4cc1-44a5-b81d-696d08bd0de8.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Svarar på SvD:s granskning – med helsidor i samma tidning: ”Vill ge läsarna en annan bild”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Reklam</p></a><p class="css-u3rr24 eixdaik0">Kulturcentrum i Ytterjärna framställs som antroposofisk skatt</p></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser vignette css-wq2byw e1jgjqt62"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Larmet inifrån Nord DDB</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraer/storagaren-omnicom-lagger-locket-pa-om-problemen-inne-pa-nord-ddb/" aria-label="Nya vittnesmålen: Ledningen skyller svåra arbetsmiljöproblemen på ägaren" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/046cdc4c-7a40-497d-95ae-69982c9aaefe.jpeg?crop=8256%2C4644%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Storägaren Omnicom lägger locket på om problemen inne på Nord DDB</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Nya vittnesmålen: Ledningen skyller svåra arbetsmiljöproblemen på ägaren</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/fordjupning/granskning/larmet-inifran-nord-ddb-manniskor-ar-en-stapelvara/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Larmet inifrån Nord DDB: ”Människor är en stapelvara”</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/fordjupning/granskning/nord-ddbs-chefer-bemoter-kritiken-det-finns-ingen-shitlist/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Nord DDB:s chefer bemöter kritiken: ”Det finns ingen shitlist”</h5></div></a><hr class="teaser css-l134yl eaikma94"/><article class="teaser standard css-1pikj7c e1ya6jv70" id="a3ff4baf-fee1-4446-afb8-57c1252176c2"><div><a rel="" href="/affarer/byraer/sa-tog-sig-nord-ddb-till-den-kreativa-toppen/" aria-label="Har återtagit sin topplats på reklamschenen ✓ År för år" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/3dfe0e41-1892-44c9-9037-a75c86bccff0.png?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Så tog sig Nord DDB till den kreativa toppen</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Har återtagit sin topplats på reklamschenen ✓ År för år</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="53a479ab-f15a-444c-b97a-96f6f73dffb1"><div><a rel="" href="/fordjupning/granskning/larmet-inifran-nord-ddb-miljonutdelningar-och-ekonomiskt-fulspel/" aria-label="Högsta ledningen har plockat ut vinster på 43 miljoner senaste åren ✓ Brutna löften ✓ Guldkantade ”deals” ✓ Partnermodellen ✓ Bittra sortier och aggressiva metoder – Niclas Melins svar" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/2f0b0f6f-5cad-4e2d-8c35-e48e7d6d51f6.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Delägarskapet: Miljonutdelningar och ekonomiskt fulspel</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/granskning/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Granskning</p></a><p class="css-u3rr24 eixdaik0">Högsta ledningen har plockat ut vinster på 43 miljoner senaste åren ✓ Brutna löften ✓ Guldkantade ”deals” ✓ Partnermodellen ✓ Bittra sortier och aggressiva metoder – Niclas Melins svar</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="b74d285a-5bb8-4670-85a5-e06bd74a94a2"><div><a rel="" href="/fordjupning/granskning/larmet-inifran-nord-ddb-sa-har-overtidskulturen-byggt-affaren/" aria-label="Så har övertidskulturen byggt affären: ”Jobba mer” ✓ Driver på stressen ✓ Hög personalomsättning ✓ Ledningen: Under tre procent " class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/5ea40708-13e4-482a-95a0-ff24c44228b3.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Hemliga kalkylen – tvingas jobba övertid: ”Ett grundvillkor”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/granskning/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Granskning</p></a><p class="css-u3rr24 eixdaik0">Så har övertidskulturen byggt affären: ”Jobba mer” ✓ Driver på stressen ✓ Hög personalomsättning ✓ Ledningen: Under tre procent </p></div></div></article><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/fordjupning/granskning/fler-kunder-kraver-svar-efter-granskningen-tar-fragan-pa-storsta-allvar/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">”Går inte i linje med vare sig våra egna värderingar eller förväntningar”</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/fordjupning/granskning/hjarnfonden-kraver-svar-av-nord-ddb-inte-okej/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Hjärnfonden kräver svar av Nord DDB efter samarbetet: ”Inte okej”</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/fordjupning/granskning/tipsa-resume/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0"><span>Tipsa Resumé</span></h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/reklam/slog-osannolikt-nhl-rekord-har-ar-aleksandr-ovetjkins-reklamfilmer/" aria-label="Skrev historia med sitt 895:e NHL-mål – passerade Wayne Gretzky som ligans främste målskytt ✓ Här är några av hans mest minnesvärda reklamfilmer" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/8f9adec0-b888-4047-bdb6-eab84c250649.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Slog osannolikt NHL-rekord: Här är Aleksandr Ovetjkins reklamfilmer</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Reklam</p></a><p class="css-u3rr24 eixdaik0">Skrev historia med sitt 895:e NHL-mål – passerade Wayne Gretzky som ligans främste målskytt ✓ Här är några av hans mest minnesvärda reklamfilmer</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/helgintervjuer/har-vunnit-126-prestigepriser-nu-delar-kreatoren-med-sig-av-sin-hjarna/" aria-label="Därför är Janssons-frestelse-smak på glass en bra måttstock för kreativitet" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/0a5f32ec-b560-4dd6-9b54-1968c2d818d3.jpeg?crop=4912%2C2763%2Cx0%2Cy966&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Har vunnit 126 prestigepriser – nu delar kreatören med sig av sin hjärna</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/helgintervjuer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Helgintervjuer</p></a><p class="css-u3rr24 eixdaik0">Därför är Janssons-frestelse-smak på glass en bra måttstock för kreativitet</p></div></div><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/opinion/analys/martin-gelin-har-ar-det-nya-hippa-foraktet/" aria-label="Pekar ut ung högerradikal kultur som det nya hippa – Martin Gelin ser en mörkare trend" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/687d8c45-f7ed-4fe2-ace1-267b4e29ad70.jpeg?crop=939%2C528%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0"><span>Martin Gelin: </span>Här är det nya hippa föraktet</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/opinion/analys/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Analys</p></a><p class="css-u3rr24 eixdaik0">Pekar ut ung högerradikal kultur som det nya hippa – Martin Gelin ser en mörkare trend</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/tavling/tyska-tullen-slog-sonder-prisstatyetterna-galan-raddades-i-sista-sekund/" aria-label="Planeringen inför galan blev en kamp mot tiden" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/872f945b-cf12-4c59-a07a-c1e4f91ddbae.jpeg?crop=4032%2C2268%2Cx0%2Cy370&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Tyska tullen slog sönder prisstatyetterna – galan räddades i sista sekund</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/tavling/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Tävling</p></a><p class="css-u3rr24 eixdaik0">Planeringen inför galan blev en kamp mot tiden</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/opinion/debatt/att-ai-annu-inte-tagit-vara-jobb-betyder-inte-att-vi-kan-slappna-av/" aria-label="Den verkliga risken är inte att AI tar våra jobb – utan att vi misslyckas med att anpassa oss, skriver två Berghs-studenter" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/127b09d4-b445-46ac-891c-1ba1768f782c.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-kfl8t0 e1aruf1d0">”Att AI ännu inte tagit våra jobb betyder inte att vi kan slappna av”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/opinion/debatt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Debatt</p></a><p class="css-u3rr24 eixdaik0">Den verkliga risken är inte att AI tar våra jobb – utan att vi misslyckas med att anpassa oss, skriver två Berghs-studenter</p></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/arbetsliv/folk-pa-vag/simona-mohamsson-lamnar-narva-blir-partisekreterare/" aria-label="”Jag är en föreningsmänniska” ✓ Omstridd rekrytering i höstas" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/378b787e-b068-42b4-a983-a4e39a49ed1e.jpeg?crop=2362%2C1329%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Simona Mohamsson lämnar Narva – blir partisekreterare</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/arbetsliv/folk-pa-vag/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Folk på väg</p></a><p class="css-u3rr24 eixdaik0">”Jag är en föreningsmänniska” ✓ Omstridd rekrytering i höstas</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="359b741d-355f-4e24-88af-6d0dc3af8896"><div><a rel="" href="/fordjupning/resume-insikt/lista-har-ar-lobbyisterna-som-paverkar-mest-i-riksdagen/" aria-label="Personerna ✓ Organisationerna ✓ Politikerna ✓ Partierna ✓ Hela listan" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/a3184ce7-cb78-4977-9f33-f62b516ea37c.jpeg?crop=4292%2C2414%2Cx1%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0"><span>Lista:</span> Här är lobbyisterna som påverkar mest i riksdagen</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Personerna ✓ Organisationerna ✓ Politikerna ✓ Partierna ✓ Hela listan</p></div></div></article><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/fordjupning/resume-insikt/granskning-sa-hoppar-sveriges-politiker-over-till-patryckarbranschen/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Granskning: Så hoppar Sveriges politiker över till påtryckarbranschen</h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="css-1q89vdu eqq67xj1"><a rel="noopener" href="https://www.resume.se/fordjupning/resume-insikt/" class="teaser vignette e1jgjqt61 css-bc21wc ew3c51f0"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Resumé insikt</h5></a><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/resume-insikt/57-chefer-avslojar-det-letar-vi-efter-i-en-anstalld-och-har-ar-storsta-utmaningarna-med-rekrytering/" aria-label="Topp tre egenskaper på chefernas önskelista ✓ ”80 procent helt irrelevanta”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/653466fd-0dd1-4533-996e-45cc2b10bb78.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">57 chefer avslöjar: Det letar vi efter i en anställd – och här är största utmaningarna</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Topp tre egenskaper på chefernas önskelista ✓ ”80 procent helt irrelevanta”</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="e3745466-b0b1-406f-a60f-beea47c82a65"><div><a rel="" href="/fordjupning/resume-insikt/rekordmanga-ansokningar-sa-navigerar-cheferna-i-rekryteringsdjungeln/" aria-label="Bästa tipsen till arbetssökande ✓ Så tvingas arbetsgivare bli tydligare i önskemålen: ”Fler som inte alls är relevanta för tjänsten”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/7c04bbb5-f103-4d3e-af82-52bd08eb8dd9.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Smalare rollbeskrivningar och fokus på personkemi – chefernas rekryteringsstrategier</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Bästa tipsen till arbetssökande ✓ Så tvingas arbetsgivare bli tydligare i önskemålen: ”Fler som inte alls är relevanta för tjänsten”</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="3c45f7a2-3581-4d3b-aee7-5ba402d12207"><div><a rel="" href="/fordjupning/resume-insikt/sa-far-du-dromjobbet-i-krisen-109-annonser-avslojar-vad-arbetsgivarna-vill-ha/" aria-label="Kompetenserna, egenskaperna och utbildningen som efterfrågas i jobbannonser" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/56176821-3ddf-41ba-ab9a-5c31a384458f.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Så får du drömjobbet – 109 annonser avslöjar vad arbetsgivarna vill ha</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Kompetenserna, egenskaperna och utbildningen som efterfrågas i jobbannonser</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="86591bea-eada-4db3-938b-41d8796b36b8"><div><a rel="" href="/fordjupning/resume-insikt/ghosting-timmar-av-intervjuer-och-ai-bottar-har-ar-vara-varsta-jobbansokningar/" aria-label="Arbetssökande ställs inför tuffa krav ✓ Hård konkurrens ✓ Missnöje över långa rekryteringsprocesser och personlighetstester " class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/263c2840-3262-4c73-a88b-deaf167917a0.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Ghosting, timmar av intervjuer och AI-bottar: Här är våra skräckansökningar</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Arbetssökande ställs inför tuffa krav ✓ Hård konkurrens ✓ Missnöje över långa rekryteringsprocesser och personlighetstester </p></div></div></article><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/fordjupning/resume-insikt/experter-darfor-svaller-rekryteringsprocesserna-och-sa-bor-jobbsokande-agera/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Experter: Därför sväller rekryteringsprocesserna</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/arbetsliv/karriar/unionen-kritisk-till-okning-av-bakgrundskontroller-i-rekrytering-orimligt/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Unionen kritisk till ökning av bakgrundskontroller: ”Orimligt”</h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="css-1q89vdu eqq67xj1"><div class="teaser vignette css-wq2byw e1jgjqt62"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Debatt</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/opinion/kronika/betiel-haile-ta-ungdomsbarometern-med-en-nypa-salt/" aria-label="Det blir en affärsrisk att börja tveka på sin kommunikationsstrategi av rädsla att inte förstå hur ungdomar tänker" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/94fabc60-44fc-4ec0-bc16-37f10d1bea03.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-kfl8t0 e1aruf1d0"><span>Betiel Haile:</span> Ta Ungdomsbarometern med en nypa salt</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/opinion/kronika/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Krönika</p></a><p class="css-u3rr24 eixdaik0">Det blir en affärsrisk att börja tveka på sin kommunikationsstrategi av rädsla att inte förstå hur ungdomar tänker</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="16467ec7-f448-4c20-9f92-fa0ce9e0a375"><div><a rel="" href="/fordjupning/resume-insikt/amanda-brohman-byraernas-storsta-blindspot-elefanten-i-rummet-ar-konservativ/" aria-label="Har vi sålt in en sanning som inte längre stämmer?" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/f236e4bd-1659-48de-852e-a7c1bb97f074.png?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0"><span>Amanda Brohman:</span> Byråernas största blindspot</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Har vi sålt in en sanning som inte längre stämmer?</p></div></div></article></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/kommunikation/sociala-medier/bianca-ingrosso-vadjar-till-konsumentverket-avsta-fran-vite/" aria-label="Riskerar vite på 750 000 kronor ✓ ”Hoppas att Konsumentverket kan tänka sig att avstå”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/3a0fe382-67c3-4e27-8240-89d3832d9400.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Bianca Ingrosso vädjar till Konsumentverket: ”Avstå från vite”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/kommunikation/sociala-medier/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Sociala medier</p></a><p class="css-u3rr24 eixdaik0">Riskerar vite på 750 000 kronor ✓ ”Hoppas att Konsumentverket kan tänka sig att avstå”</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraer/sa-gick-rud-pedersen-under-2024-ratt-hanterat-okar-behovet-av-vara-tjanster/" aria-label="”Det är uppenbart att vikten av kvalificerad rådgivning ökar”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/081cf80a-8647-4599-8b6e-2af799c30dc2.jpeg?crop=2500%2C1406%2Cx0%2Cy1&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Så gick Rud Pedersen under 2024: ”Rätt hanterat ökar behovet av våra tjänster”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">”Det är uppenbart att vikten av kvalificerad rådgivning ökar”</p></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/opinion/kronika/andre-moritz-vem-lurar-egentligen-vem-nar-ett-aprilskamt-ar-for-trovardigt/" aria-label="Aprilskämt utanför Max visar hur varumärken blivit så diffusa att vi inte längre ser skillnad på skämt och verklighet, skriver AWB:s pr-strateg" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/716e2470-f55b-4fab-acd8-83f1b085f0cf.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-kfl8t0 e1aruf1d0"><span>André Moritz:</span> Vem lurar egentligen vem när ett aprilskämt är för trovärdigt?</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/opinion/kronika/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Krönika</p></a><p class="css-u3rr24 eixdaik0">Aprilskämt utanför Max visar hur varumärken blivit så diffusa att vi inte längre ser skillnad på skämt och verklighet, skriver AWB:s pr-strateg</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="4819b5bd-9484-4775-8dfe-d46a5b9143da"><div><a rel="" href="/kommunikation/varumarke/sociala-medier-profilen-bakom-aprilskamtet-max-ringde-polisen-sag-ganska-pajig-ut/" aria-label="”Ville utföra ett aprilskämt där ljuset läggs på två just nu mycket omskrivna bolag”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/2e2800a9-128f-4f65-9b70-3612da92a014.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Max ringde polisen – sociala medier-profilen bakom aprilskämt: ”Ganska pajig”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/kommunikation/varumarke/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Varumärke</p></a><p class="css-u3rr24 eixdaik0">”Ville utföra ett aprilskämt där ljuset läggs på två just nu mycket omskrivna bolag”</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="c329a93c-00da-442c-be8a-55414d9d2786"><div><a rel="" href="/marknadsforing/reklam/april-april-varumarkena-som-skojade-till-det/" aria-label="Bytte programledare ✓ Alkoholnegativ öl ✓ Specialprodukter för hemmafixare och hantverkare ✓ Utomhusdammsugare" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/46476fcd-2268-4986-a15f-2185813222bf.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">April, april! Varumärkena som skojade till det</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Reklam</p></a><p class="css-u3rr24 eixdaik0">Bytte programledare ✓ Alkoholnegativ öl ✓ Specialprodukter för hemmafixare och hantverkare ✓ Utomhusdammsugare</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="c02cf1f2-7039-49a2-b010-89254688cd55"><div><a rel="" href="/marknadsforing/reklam/gents-forsvarar-aprilskamt-om-zigenarvatten/" aria-label="Bytte namn på kända parfymer ✓ ”Varför är inte namnet på engelska då provocerande?“" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/420046cd-4799-4ce7-a36d-26dd18225fb8.png?crop=1137%2C640%2Cx6%2Cy222&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Gents försvarar aprilskämt om ”zigenarvatten” </h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Reklam</p></a><p class="css-u3rr24 eixdaik0">Bytte namn på kända parfymer ✓ ”Varför är inte namnet på engelska då provocerande?“</p></div></div></article></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/tech/modejattens-digitala-kloner-engagerar-modellvarlden-hochm-ar-vidriga/" aria-label="H&M.s initiativ befaras öppna för oansvarig AI-användning" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/a3c71bec-2ec7-4655-b7a0-f7c795c83731.jpeg?crop=2191%2C1230%2Cx327%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Modejättens digitala kloner engagerar modellvärlden: ”H&M är vidriga”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/tech/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Tech</p></a><p class="css-u3rr24 eixdaik0">H&M.s initiativ befaras öppna för oansvarig AI-användning</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="ffeddfc2-abb6-47ed-9462-a35d01654a18"><div><a rel="" href="/marknadsforing/tech/hochm-lanserar-ai-kloner-av-modeller-min-pojkvan-sag-inte-skillnaden/" aria-label="Kreativa chefen: ”Såg det som ett sätt att leda ett samtal som tar hänsyn till modellens, agenturens och modeindustrins intressen”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/f9b1455f-5155-46ed-90b1-ff27734fc664.png?crop=1920%2C1080%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">H&M lanserar AI-kloner av modeller: ”Min pojkvän såg inte skillnaden” </h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/tech/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Tech</p></a><p class="css-u3rr24 eixdaik0">Kreativa chefen: ”Såg det som ett sätt att leda ett samtal som tar hänsyn till modellens, agenturens och modeindustrins intressen”</p></div></div></article></div></div><div class="module css-1sg8a7e euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraval/kommunen-svarar-pa-kritiken-efter-omdebatterade-upphandlingen/" aria-label="Halmstads kommuns omdebatterade byråval överklagades och ändrades ✓ ”Gör vårt yttersta för att hitta en modell”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/3321c54b-365c-440c-a2ee-143a8b8b021c.jpeg?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Ansvariga upphandlaren svarar på kritiken: ”Många felaktiga påståenden”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraval/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråval</p></a><p class="css-u3rr24 eixdaik0">Halmstads kommuns omdebatterade byråval överklagades och ändrades ✓ ”Gör vårt yttersta för att hitta en modell”</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/affarer/byraval/storbrak-om-timpriser-i-halmstads-upphandling-parodiskt/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Storbråk om timpriser i Halmstads upphandling: ”Parodiskt”</h5></div></a><hr class="teaser css-l134yl eaikma94"/><a rel="" href="/affarer/byraer/overklagade-efter-storbraket-tar-hem-upphandlingen-kanske-inte-helt-over/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><h5 class="css-bjcccq e1aruf1d0">Överklagade efter storbråket – tar hem upphandlingen: ”Kanske inte helt över”</h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/arbetsliv/karriar/hyper-island-far-svidande-kritik-bryter-mot-lagen/" aria-label="Har avvisat icke-nordiska studenter från YH-utbildningar" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/a652cdd7-c8b1-4d16-bff9-66c3190a209a.png?crop=1920%2C1080%2Cx0%2Cy0&width=1320&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Hyper Island får svidande kritik – bryter mot lagen</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/arbetsliv/karriar/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Karriär</p></a><p class="css-u3rr24 eixdaik0">Har avvisat icke-nordiska studenter från YH-utbildningar</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="b444fbd8-817d-478a-aefc-cbdfc5d08609"><div><a rel="" href="/fordjupning/granskning/hyper-island-student-jag-har-investerat-allt-nu-riskerar-jag-att-forlora-allt/" aria-label="”Visade sig grunda sig på vilseledande marknadsföring”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/a630b596-5dc9-4ce2-8877-431c18caa679.png?crop=1520%2C855%2Cx0%2Cy0&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Hyper Island-student: ”Jag har investerat allt – nu riskerar jag att förlora allt”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/granskning/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Granskning</p></a><p class="css-u3rr24 eixdaik0">”Visade sig grunda sig på vilseledande marknadsföring”</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="182f43a8-42b1-464f-91a0-50ac06a2a2be"><div><a rel="" href="/fordjupning/granskning/studenternas-harda-kritik-mot-hyper-island-kanner-oss-vilseledda/" aria-label="Outnyttjade löften ✓ Trakasserier ✓ MYH riktar kritik – stoppar anslag till AI-utbildning ✓ Internationella studenter känner sig vilseledda" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/efdb95b1-782d-40c4-9e47-7444dd51484b.jpeg?crop=1200%2C675%2Cx0%2Cy153&width=300&auto=webp&enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Studenternas hårda kritik mot Hyper Island: Känner oss vilseledda</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/granskning/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Granskning</p></a><p class="css-u3rr24 eixdaik0">Outnyttjade löften ✓ Trakasserier ✓ MYH riktar kritik – stoppar anslag till AI-utbildning ✓ Internationella studenter känner sig vilseledda</p></div></div></article></div></div></section><style data-emotion="css 1fpi6y5">.css-1fpi6y5{width:320px;margin-left:1.2rem;}@media (max-width: 959px){.css-1fpi6y5{width:100%;margin-left:0;}}.css-1fpi6y5>*{margin-bottom:2rem;}</style><aside class="css-1fpi6y5 e1npnv6o0"><style data-emotion="css him6sc">.css-him6sc .eixdaik2,.css-him6sc .eixdaik1{font-size:1rem;line-height:1.54;}.css-him6sc+.css-him6sc{margin-top:2rem;}.css-him6sc p>a{-webkit-text-decoration:underline;text-decoration:underline;}</style><div class="css-him6sc e1apycj21"><style data-emotion="css k3tcs5">.css-k3tcs5{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;margin:0;}@media (max-width: 959px){.css-k3tcs5{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;margin:0;}}</style><h2 class="css-k3tcs5 e1aruf1d0">Senaste nytt</h2><style data-emotion="css b9g66m">.css-b9g66m{margin:1rem 0;border:0;height:0;border:2px solid #282828;border-left:0;border-right:0;height:5px;display:block;}@media (max-width: 959px){.css-b9g66m{margin:0.5rem 0;}}</style><hr class="css-b9g66m eaikma93"/><style data-emotion="css 1t0bi1v">.css-1t0bi1v{margin:0;list-style-type:none;}.css-1t0bi1v li{border-bottom:1px solid #DFDFDF;padding-bottom:0.75rem;margin-bottom:0.65rem;margin-left:1.4rem;min-height:2rem;position:relative;}.css-1t0bi1v li:before{content:'';top:calc(50% - 0.125rem);background-color:#C00D0D;height:0.25rem;width:0.25rem;position:absolute;left:-1.25rem;border-radius:50%;}.css-1t0bi1v li h5 span{color:inherit;}</style><ol class="css-1t0bi1v e6n6jt82"><li><style data-emotion="css s5xdrg">.css-s5xdrg{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="css-s5xdrg e6n6jt81"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><style data-emotion="css frcjpw">.css-frcjpw{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:0.8125rem;line-height:1.54;color:#C00D0D;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;}.css-frcjpw a{overflow-wrap:anywhere;}.css-frcjpw a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-frcjpw eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0"><style data-emotion="css 1q331xg">.css-1q331xg{margin-left:0.3rem;text-transform:lowercase;}</style><style data-emotion="css 187sxqy">.css-187sxqy{font-family:inherit;white-space:nowrap;margin-left:0.3rem;text-transform:lowercase;}</style><span class="e6n6jt80 css-187sxqy eixgzd00">9 april 15:51</span></p></div><style data-emotion="css zkj7sl">.css-zkj7sl{color:#202020;}</style><style data-emotion="css wq9fsl">.css-wq9fsl{cursor:pointer;color:#202020;}.css-wq9fsl:hover h1,.css-wq9fsl:hover h2,.css-wq9fsl:hover h3,.css-wq9fsl:hover h4,.css-wq9fsl:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/marknadsforing/kampanj/cancerfonden-i-nytt-initiativ-vill-lyfta-skuggans-status/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="0e8261b2-8570-453f-9572-3d844e1b51fc" class="css-bjcccq e1aruf1d0">Cancerfonden i nytt initiativ – vill lyfta skuggans status</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">9 april 15:17</span></p></div><a rel="" href="/marknadsforing/kampanj/motionsloppet-tappar-en-bokstav-i-spokets-nya-kampanj/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="ecb3e164-2e3d-4965-a6ca-e008d747d505" class="css-bjcccq e1aruf1d0">Motionsloppet tappar en bokstav i Spökets nya kampanj</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/affarer/byraval/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Byråval</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">9 april 14:32</span></p></div><a rel="" href="/affarer/byraval/forsvarsmakten-pa-byrajakt-nord-ddb-riskerar-prestigetapp/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="ef178039-f248-4e0e-8d74-ace221255663" class="css-bjcccq e1aruf1d0">Försvarsmakten på byråjakt – Nord DDB riskerar prestigetapp</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">9 april 14:06</span></p></div><a rel="" href="/fordjupning/resume-insikt/guldagget-visar-att-reklamen-blivit-mer-folklig/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="5dd767b0-e233-4960-9f5f-14ae389411f2" class="css-bjcccq e1aruf1d0">Guldägget visar att reklamen blivit mer folklig</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">9 april 13:14</span></p></div><a rel="" href="/fordjupning/resume-insikt/experterna-om-smalidealet-markligt-att-annonsorer-inte-kanner-ansvar/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="800f3719-4840-4dec-9b11-870af0bc1c58" class="css-bjcccq e1aruf1d0">Experterna om smalidealet: ”Märkligt att annonsörer inte känner ansvar”</h5></a></li></ol></div><div class="css-him6sc e1apycj21"><h2 class="css-k3tcs5 e1aruf1d0">Mest läst</h2><hr class="css-b9g66m eaikma93"/><style data-emotion="css 128coqd">.css-128coqd ol li{margin-top:0.6rem;}.css-128coqd ol li:before{margin-top:0.3rem;}.css-128coqd ol li >div{border-bottom:1px solid #DFDFDF;padding-bottom:0.75rem;min-height:2rem;width:100%;}</style><div class="css-128coqd e1ka17ug0"><style data-emotion="css 1wg5qqe">.css-1wg5qqe{margin-top:1rem;list-style-type:decimal-leading-zero;counter-reset:counter;}</style><ol class="css-1wg5qqe epnye6b1"><style data-emotion="css 1j8gq70">.css-1j8gq70{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:0;counter-increment:counter;}.css-1j8gq70:before{content:'0' counter(counter);font-size:1rem;line-height:1.5rem;font-family:Tiempos Semibold;color:#FFFFFF;background-color:#C00D0D;margin-right:1rem;padding:0.25rem;min-width:1.5rem;text-align:center;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;}</style><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/affarer/byraer/anstallda-sankte-lonen-vdn-plockade-ut-miljonbil/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="ec2716f6-5d2c-4837-b431-3ad8c11898cc" class="css-bjcccq e1aruf1d0">Anställda sänkte lönen – vd:n plockade ut miljonbil</h5></a></div></li><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/kommunikation/sociala-medier/bianca-ingrosso-vadjar-till-konsumentverket-avsta-fran-vite/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="4807236c-fb5c-4b89-b4b9-801a91228974" class="css-bjcccq e1aruf1d0">Bianca Ingrosso vädjar till Konsumentverket: ”Avstå från vite”</h5></a></div></li><li class="css-1j8gq70 epnye6b0"><div><a rel="" 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Varumärkena som skojade till det</h5></a></div></li><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/affarer/byraer/we-are-mores-sista-manader-obetalda-leverantorer-och-viteskrav-mot-kollegor/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="7d655696-4b55-47fd-9f50-4eb3d82da792" class="css-bjcccq e1aruf1d0">We Are Mores sista månader: Obetalda leverantörer och viteskrav mot kollegor</h5></a></div></li></ol></div></div><style data-emotion="css ld73uy">.css-ld73uy img{max-width:320px;}.css-ld73uy .ek8cor30{margin-top:1.5rem;}</style><style data-emotion="css 1npr3h4">.css-1npr3h4{border:1px solid #DFDFDF;padding-bottom:2rem;}.css-1npr3h4 .eixdaik2,.css-1npr3h4 .eixdaik1{font-size:1rem;line-height:1.54;}.css-1npr3h4+.css-1npr3h4{margin-top:2rem;}.css-1npr3h4 p>a{-webkit-text-decoration:underline;text-decoration:underline;}.css-1npr3h4 h2{margin:1.5rem 1.25rem 1rem;}.css-1npr3h4 .eaikma93{margin:1rem 1.25rem;}.css-1npr3h4 p,.css-1npr3h4 blockquote,.css-1npr3h4 span,.css-1npr3h4 .ek8cor30{margin-left:1.25rem;margin-right:1.25rem;}.css-1npr3h4 img{max-width:320px;}.css-1npr3h4 .ek8cor30{margin-top:1.5rem;}</style><div class="e1apycj20 css-1npr3h4 e1apycj21"><style data-emotion="css 591ngv">.css-591ngv >h1:first-of-type{margin-top:1rem;}.css-591ngv >h2:first-child{margin-top:0;}.css-591ngv >*+*{margin-top:1rem;}.css-591ngv h2{margin-top:1.5rem;}</style><div class="css-591ngv ezrcgzr0"><style data-emotion="css 1lwitdg">.css-1lwitdg+.css-1lwitdg{margin-top:2rem;}.css-1lwitdg+h2,.css-1lwitdg+h4{margin-top:0.5rem;}</style><div class="css-1lwitdg ezrcgzr2"><div><div style="position:relative"><picture><div data-src="https://static.bonniernews.se/gcs/di-bilder-prod/bbm/resume/creative-summit2.png?output-quality=80&output-format=auto&resize=640px%3A640px&crop=640px%3A640px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22320%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22148px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><style data-emotion="css sn9xlm">.css-sn9xlm .eixdaik0{color:#4A4A4A;margin-top:0.5rem;}.css-sn9xlm .eixdaik0+.eixdaik0{margin-top:0;color:#686868;}</style><div class="css-sn9xlm elecrjn0"></div></div></div><style data-emotion="css ux74rn">.css-ux74rn{letter-spacing:0;color:#202020;font-size:1.125rem;line-height:1.56;}.css-ux74rn a{overflow-wrap:anywhere;}.css-ux74rn a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-ux74rn eixdaik2">Creative summit är tillbaka - en kostnadsfri halvdag med inspirerande föreläsningar och samtal på temat ideér, kreativa format och inspiration.</p><style data-emotion="css agj7hy">.css-agj7hy{display:inline-block;line-height:1.5;cursor:pointer;transition-duration:0.3s;padding:0.5rem 1.5rem;font-size:1rem;box-shadow:2px 2px 0 0 #282828;border-radius:0;position:relative;color:#FFFFFF;background-color:#C00D0D;border:1px solid #C00D0D;font-weight:bold;}.css-agj7hy:before{background:#fff;content:'';position:absolute;height:100%;width:1px;top:2px;right:-2px;}.css-agj7hy:after{background:#fff;content:'';position:absolute;height:1px;width:100%;bottom:-2px;left:2px;}.css-agj7hy:hover{background-color:#98130C;border-color:#98130C;}.css-agj7hy:active{background-color:#790F0A;}</style><a href="/dcc/" class="css-agj7hy ek8cor30">Anmäl dig här</a></div></div><style data-emotion="css 6j3hwx">.css-6j3hwx{background-color:#E9F6F4;border-radius:0;padding:3.5rem 4rem;padding:2rem 1.25rem;}.css-6j3hwx .eixdaik2,.css-6j3hwx .eixdaik1{font-size:1rem;line-height:1.54;}.css-6j3hwx+.css-6j3hwx{margin-top:2rem;}.css-6j3hwx p>a{-webkit-text-decoration:underline;text-decoration:underline;}.css-6j3hwx h2{margin-top:0;margin-bottom:1rem;}@media (max-width: 959px){.css-6j3hwx{padding:1.5rem 1.25rem;}}.css-6j3hwx img{max-width:320px;}.css-6j3hwx .ek8cor30{margin-top:1.5rem;}</style><div class="e1apycj20 css-6j3hwx e1apycj21"><h2 class="css-k3tcs5 e1aruf1d0">Tipsa oss!</h2><div class="css-591ngv ezrcgzr0"><p class="css-ux74rn eixdaik2">Lämna gärna nyhetstips till oss eller kom med förslag på vad vi bör skriva om. Du får vara helt anonym och lämnar information under källskydd.</p><a href="/kontakt/#tips" class="css-agj7hy ek8cor30">Lämna tips</a></div></div><style data-emotion="css 9cs8ym">.css-9cs8ym{display:block;border:1px solid #DFDFDF;}.css-9cs8ym h3{padding:1rem 1.25rem 1.5rem;}</style><style data-emotion="css 5r63wz">.css-5r63wz{cursor:pointer;display:block;border:1px solid #DFDFDF;}.css-5r63wz:hover h1,.css-5r63wz:hover h2,.css-5r63wz:hover h3,.css-5r63wz:hover h4,.css-5r63wz:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-5r63wz h3{padding:1rem 1.25rem 1.5rem;}</style><a rel="noopener" href="https://etidning.bonniernews.se/" target="_blank" class="e7hygd30 css-5r63wz ew3c51f0"><picture><div data-src="https://static.bonniernews.se/ctf/k4xmm9x4l87p/57qHe1TD7VFDwpNrPxyWSn/7cf0934f343172b84c4964f81e4f2465/mag3_kopiera.jpg?w=960&fm=jpg&fl=progressive&q=80"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22336%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22156px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><h3 class="css-k3tcs5 e1aruf1d0">Missa inte magasinet</h3></a><div class="e1apycj20 css-1npr3h4 e1apycj21"><div class="css-591ngv ezrcgzr0"><div class="css-1lwitdg ezrcgzr2"><div><div style="position:relative"><picture><div data-src="https://static.bonniernews.se/gcs/di-bilder-prod/bbm/resume/resume-debrief.png?output-quality=80&output-format=auto&resize=640px%3A560px&crop=640px%3A560px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22280%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22128px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><div class="css-sn9xlm elecrjn0"></div></div></div><p class="css-ux74rn eixdaik2">Håll dig uppdaterad med det mest intressanta inom reklam och kommunikation just nu i podden Debrief.</p><a href="/om/podcast/" class="css-agj7hy ek8cor30">Lyssna här</a></div></div><a rel="noopener" href="https://www.resume.se/opinion/kronika/the-future-is-weird-5-spaningar-fran-sxsw/" class="e7hygd30 css-5r63wz ew3c51f0"><picture><div data-src="https://static.bonniernews.se/ctf/k4xmm9x4l87p/67JQjweocgCvG063ij1LkF/c8b3e65ad8c95823f49dbdc0b0904b7d/c2efb37c-a1fb-4076-88a3-12faab82037a.webp?w=960&fm=jpg&fl=progressive&q=80"><img alt="" src="data:image/svg+xml; 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