Silver Service Singers | Entertainment Website

<!DOCTYPE html> <html lang="en-GB" class="no-js -loading -site-pnp"> <head> <meta charset="UTF-8"> <title>Silver Service Singers | Entertainment Website | Plug & Play</title> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=5.0, user-scalable=yes"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <meta name="description" content="We created an immersive website for an entertainment company that provides surprise singers for weddings and large events. 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Having grown the business, they needed an elevated website to attract new customers and generate leads.</p> <p>We partnered with Silver Service Singers to evolve their <a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">brand</a> and deliver a flexible <a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">new website</a> that would enable their team and convert more visitors into customers. The website was delivered in line with a <a href="https://www.plugandplaydesign.co.uk/seo-agency/">digital strategy</a> for the business to increase their visibility and rankings in search engines.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">14 Weeks</dd> <dt class="title">Sector:</dt> <dd class="text">Entertainment</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B & B2C</dd> <dt class="title">Target Demographic</dt> <dd class="text">General Public & Event Planners</dd> <dt class="title">Website Goal:</dt> <dd class="text">Generate New Leads & Create An Elevated Design</dd> <dt class="title">Services:</dt> <dd class="text">Web Design, Web Development, WordPress, Digital Marketing, Branding</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Hero-Image-replace-me-11-1.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-top: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201440'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Case-Study-Assets-Full-Width-16_9-55-1-scaled.jpg" alt="" height="1440" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding text-black" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li style="list-style-type: none"> <ul> <li><a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">Brand Identity</a></li> <li class="li1"><span class="s2">Figma Wireframe Prototypes</span></li> <li class="li1"><span class="s2">Figma Design Prototypes</span></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress Development</a></li> <li>Nutshell Integration</li> <li><a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO Strategy</a></li> </ul> </li> </ul> <p> </p> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li class="li1"><span class="s2">1 x Website Designer</span></li> <li class="li1"><span class="s2">1 x WordPress Developer</span></li> <li>1 x Backend Developer</li> <li class="li1"><span class="s2">1 x Quality Assurance Tester</span></li> <li class="li1"><span class="s2">1 x Project Manager</span></li> <li><span class="s2">1 x SEO Strategist</span></li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201440'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Frame-427319833-1-scaled.jpg" alt="" height="1440" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201760%20990'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Case-Study-Assets-Full-Width-16_9-56-2.jpg" alt="" height="990" width="1760" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(11,22,54,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The challenge</h2> <p>Silver Service Singers were ready to create a fresh new website design that utilised their photography and captured the energy they bring to events. It needed to be engaging, dynamic and playful.</p> <p>With a number of competitors in the market, they challenged us to deliver a website that would help them stand out, build trust and make them the business of choice to their customers.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201440'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Case-Study-Assets-Full-Width-16_9-57-1-scaled.jpg" alt="" height="1440" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201164'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/WG-Image09-1.jpg" alt="" height="1164" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 15%;padding-bottom: 0%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The brand</h2> <p>Silver Service Singers’ existing brand was sparse and didn’t provide the flexibility to create the design and user experience they needed. We designed the new <a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">brand</a> around their existing logo and introduced a new colour palette, font, shape and form.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-top: 0px !important; "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202350%201584'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/1167x784-3-1.jpg" alt="" height="1584" width="2350" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Shape & form </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Our brand designers introduced an arch shape to be used as a portal, mask or cut out for the client’s photography. Not only is the shape a nod to the wedding market, it also draws the eye and creates depth to the website design.</p> <p>We introduced playful hand drawn shapes including stars, a ‘shine’ effect, arrows, and squiggles. These bring the website design together by guiding the user down the page and breaking up white space.</p> </div> </div> </div> </div> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202334%201568'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/1167x784-2.jpg" alt="" height="1568" width="2334" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Colour palette </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We introduced a neutral colour palette to compliment the photography. Working mostly at weddings, the colour palette needed to be bridal and sophisticated.</p> </div> </div> </div> </div> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201163%20784'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Frame-21112-1.jpg" alt="" height="784" width="1163" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Typography </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We introduced a new header font that injects some fun into the new website design.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 0%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The website</h2> <p>We created a dynamic <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a> website that captured the high energy and good vibes of Silver Service Singers. The website incorporates a number of interactions and animations that create a playful and exciting feeling.</p> <p>Our designers created a story-telling component that reveals copy on scroll and enables the client to build suspense as part of an engaging user journey.</p> <p>Delivered in <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a>, the client has full control over their content and imagery and can continue to evolve the website and create new content.</p> </div> <div class="button-container -centre"> <a href="https://silverservicesingers.com/" class="btn -dark"> <span>See the website</span> </a> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201440'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Case-Study-Assets-Full-Width-16_9-58-1-scaled.jpg" alt="" height="1440" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Reassurance by design</h2> <p>A large percentage of Silver Service Singers’ performances are at weddings and are purchased as gifts for the bride and groom. At a mid-high price-point, the website design needed to reassure parents and grandparents and convert them into enquiries.</p> <p>To achieve this feeling of trust, we feature review embeds, testimonials, awards and photography which removes barriers to purchase and increases conversion rates.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201164'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/WG-Image09-2-1.jpg" alt="" height="1164" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 15%;padding-bottom: 15%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Digital strategy</h2> <p>Our SEO strategists created an <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO strategy</a> to guide the website project and enable Silver Service Singers to grow their visibility in search engines and attract new organic customers.</p> <p>Our team researched keywords that prospective customers used to find Singing Waiters and selected the keywords that would drive success for the client. We utilised the strategy to optimise the website for SEO and establish key landing pages.</p> <p> </p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201440'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/09/Case-Study-Assets-Full-Width-16_9-59-1-scaled.jpg" alt="" height="1440" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/powerleague/" class="inner" data-scrollax-parent="true"> <div class="video-container video-on-hover"> <div class="video-wrapper play-on-hover"> <video class="video has-background-video" autoplay="true" muted="muted" playsinline poster="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/Mobile-1.jpg"><source data-src="https://player.vimeo.com/progressive_redirect/playback/933178707/rendition/720p/file.mp4?loc=external&log_user=0&signature=c581b3c0917cf904c87e8b9ff4a91aa6c8ae829fcc98b07d2f78d297d08ca435" type="video/mp4"></video> </div> <div class="video-wrapper fallback-image fade-on-hover"> <div data-scrollax="properties: { 'translateY': '12%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201988%202160'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/Mobile-1.jpg" alt="" height="2160" width="1988" data-pnp-animate='fadeInSlow'/> </div> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>Powerleague</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>A mobile app and website for the UK's largest pitch booking company</p> </div> <div class="tag-list" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".6s"> <div class="tag">Mobile App</div> <div class="tag">UX Design</div> <div class="tag">Website</div> <div class="tag">eCommerce</div> <div class="tag">Digital Strategy</div> </div> </div> </a> </div> </div> </div> <div class="col-xs-12 col-right-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/third-space/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '12%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201810%201782'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/11/Group-427318861-1-1.jpg" alt="" height="1782" 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