The Rise and Fall of the Red Delicious: When Beauty Became Its Downfall

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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4D12AQG4uOGqAsThuw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725978993003?e=2147483647&v=beta&t=O2j0J5U6ulV78gKRViWt-hwXLj70SINimt7E3NB26O0" fetchpriority="high" data-embed-id="cover-image" alt="The Rise and Fall of the Red Delicious: When Beauty Became Its Downfall"> </div> </div> <figcaption class="cover-img__caption text-sm text-color-text-secondary pt-2">Red Delicious - The Fall of an Icon. </figcaption> </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">The Rise and Fall of the Red Delicious: When Beauty Became Its Downfall</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer 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</div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://it.linkedin.com/company/fiera-bolzano-spa" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Fiera Bolzano - Messe Bozen </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFflmco3cqgdg/company-logo_100_100/company-logo_100_100/0/1721749359015/fiera_bolzano_spa_logo?e=2147483647&v=beta&t=7YiUqLNu6fe5Xv2o617M1NyGH9nNDsfkXTGIof_vwdg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Fiera Bolzano - Messe Bozen "> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Fiera Bolzano - Messe Bozen </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 10, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Frise-fall-red-delicious-when-beauty-became-its-downfall-stv9f%3Ftrk%3Dpublic_post&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For decades, the Red Delicious apple reigned supreme. With its rich, deep red skin and perfectly symmetrical shape, it became a symbol of apple perfection, capturing the hearts of consumers across the United States and beyond. For 70 years, this iconic fruit dominated the market, celebrated for both its appearance and its sweet, crisp bite.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But today, the Red Delicious is more often seen as a decorative object than a tasty treat. So, what led to the downfall of this once-celebrated apple?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The answer lies in a shift in priorities. “The Red Delicious has become a victim of its own success”, explains </span><span class> <a href="https://it.linkedin.com/in/markus-bradlwarter-sk-s%C3%BCdtirol-68783b88?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Markus Bradlwarter - SK Südtirol </a>  </span><span class>, Managing Director of the </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esk-suedtirol%2Eit%2Fsk%2Fen&urlhash=RH6b&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Variety Innovation Consortium South Tyrol </a></span><span class> (SK). Over time, breeders prioritised the apple’s cosmetic appeal, focusing on making it redder and more uniform, leaving flavour and texture behind. As a result, while the Red Delicious still looked beautiful, its once delightful taste began to fade, and consumers turned their attention elsewhere.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It wasn’t always this way. Discovered by chance in the late 1800s by an Iowa farmer named Jesse Hiatt, the Red Delicious began its journey as a true flavour sensation. In 1893, the Stark Brothers Fruit Company held a competition to find the “apple of the future”, and Hiatt’s apple, known back then as “Hawkeye”, won due to its taste. But over time, as mass production took over, taste was sacrificed for appearance and shelf life.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This trade-off between beauty and flavour was further exacerbated by efforts to extend the apple’s storage life. “The goal of improving storage by slowing down ripening has had a particularly negative impact on quality in Red Delicious”, says </span><span class> <a href="https://it.linkedin.com/in/fabrizio-costa?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Fabrizio Costa </a>  </span><span class>, Professor of Agricultural Genetics at the </span><span class>  <a href="https://it.linkedin.com/school/universitaditrento/?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Università di Trento </a>  </span><span class>. While its thick skin and resistance to bruising made it easy to store and ship, the apple’s flavour and texture declined, often leaving it with a mealy, unsatisfying bite.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Despite its waning popularity in Western markets, the Red Delicious still holds value in certain parts of the world, such as China and the Middle East, where its vibrant red colour symbolises prosperity. But in the United States and Europe, consumers are now favouring varieties like Gala, Fuji, and Honeycrisp, which offer a more complex taste and a crisper bite.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The story of the Red Delicious isn’t just about the rise and fall of a single apple variety. It highlights the delicate balance between aesthetics and quality in the world of food production. As tastes evolve, the apple industry is now shifting focus back to delivering fruits that don’t just look good, but taste great too.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>To learn more about the fascinating journey of the Red Delicious and what it tells us about the future of apple farming, </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Efierabolzano%2Eit%2Fen%2Finterpoma%2Fipoma-issue-02-red-delicious&urlhash=neuj&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>visit our page </a></span><span class> and explore IPOMA Magazine Volume II, published for </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Efierabolzano%2Eit%2Fen%2Finterpoma%2Fhome&urlhash=6ad_&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Interpoma </a></span><span class> 2022 and now also </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Efierabolzano%2Eit%2Fuploads%2Fblocks%2Ffiles%2Fipoma2022_all_en_1723560963%2Epdf&urlhash=wFnv&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>available online </a></span><span class> in full.</span> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code 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