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class="SearchForm_submit__U8kPR" id="search-submit" data-cy="search-submit"><span class="icon Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/search.844a289d.svg);background-color:currentColor"></span><span class="sr-only">Submit Search</span></span></button></form></div><div class="HeaderActions_root__11_ai undefined"></div></header><div class="SlideshowScreen_root__k9j1_ SlideshowScreen_withKeyMoments__RbHLe"><!--$--><div class="metadata Metadata_root__oCstk" data-cy="metadata"><h1 class="Heading_heading__3MAvZ Heading_h1__3k7S2 title Title_root__svkHQ"> myntra ppt</h1><div class="stats Stats_root__p_BoZ Stats_extendedMetadata__wb62p"><div class="Stats_leftContent__588PR"><time dateTime="2013-03-12 09:20:02 UTC"><span class="skeleton Skeleton_root__U4QqL Skeleton_rounded__BLBq2" style="width:75px;height:24px"></span></time><span class="Text_root__is73U Text_medium__rk8Tn text" 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Avatar_initials__EJfVt" style="width:24px;height:24px;line-height:24px">A</div><span>anshidua</span></a></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra was an early player in online shopping in India and helped popularize e-commerce. It utilizes a business model where it procures inventory from brands and makes it available online at the same time as in stores. Myntra has received several awards and is among the top 10 e-commerce companies in India. 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data-popover-position="bottom" style="position-anchor:--popover-R1e54f6"></div><span class="Text_root__is73U Text_secondary__EPWj0 Text_xsmall__vYp9p text" style="-webkit-line-clamp:0">Downloaded 2,214 times</span></div></div><div class="MetadataToolbar_underline__QQn0C"></div></div></div><!--/$--><!--$--><!--/$--><div class="player Player_root__L1AmF"><div id="new-player" class="vertical-player VerticalPlayer_root__K8_YS" data-slideshow-id="17134218"><div><div id="slide1" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-0" alt="E commerce presentation Presented by: Eena Choudhary (084) Damini Grover (107) Priyanka Arora (108) Anshum Dua (110) Sanchit Babbar (111) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="eager" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-1-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-1-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-1-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-1-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide2" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-1" alt="Beginning of • Started: February 2007 • Myntra.com is an Indian online shopping retailer of fashion and casual lifestyle products. • Headquarters in Bangalore. • Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. • In the last 3 years, Myntra has become the most popular destination for personalized products in the country. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-2-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-2-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-2-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-2-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide3" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-2" alt="Something about • Myntra.com is one of the E-tail players to popularize online shopping which is a new mode of shopping in India. • Myntra left its mark of innovation through online coupons • the store circulated a large number of Myntra promotion codes. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-3-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-3-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-3-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-3-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide4" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="New business focus and products • Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, etc. to offer a wide range of current season merchandise from these brands. • Myntra currently offers products from more than 350 Indian and international brands. There are also casual and dressy footwear for women from Catwalk, Carlton London and Red Tape to name a few. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-4-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-4-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-4-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-4-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide5" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="Business model of • Myntra.com is an aggregator of many brands. • Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-5-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-5-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-5-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide6" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-5" alt="Awards • Myntra.com was announced as a winner of the Red Herring Global 100 award. • CNBC - TV18 awarded Myntra.com as one of the Hottest Internet Companies of the Year at the Mercedes - Benz CNBC - TV18 Young Turks Awards. • Myntra.com is ranked among the top 10 e-commerce companies in India " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-6-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-6-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-6-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-6-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="Competitors Myntra undoubtedly enjoyed the first mover advantage in the online retailing business. But Myntra’s success has been replicated by other companies that have now become competitors for Myntra. Some of them are Scopial.com, Blue Bus Tees, dilsebol.com, Inkfruit.com. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-7-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-7-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-7-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="Capabilities Order Processing and Delivery: Myntra attempts to order and ship every order within 24 hrs.It offers free shipping within India on all products It can ship internationally to all major countries. Technological: Myntra maintains its website which provides the only means by which a customer can make a purchase. To maintain, upgrade and improve the website and the user experience, Myntra employees many computer science engineers and experienced professionals. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-8-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-8-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-8-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="Marketing Myntra has successfully used social networking websites Facebook and Twitter to expand its customer base. Myntra positions itself as a fashionable new age brand. It launches major marketing campaigns every year. In February 2012, Myntra rolled out an OOH (out of home) campaign across 2 cities to build brand awareness and promote online shopping. Myntra has used mostly viral marketing and internet for its popularity coupled with occasional discounts and referral discounts. It can be given a rating of 3/5. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-9-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-9-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-9-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-9-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide10" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-9" alt="Revenue Model Myntra.com is an aggregator of many brands. Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets. It is a Business to Customer (B to C) revenue model. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-10-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-10-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-10-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-10-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide11" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-10" alt=" myntra ppt" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-11-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-11-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-11-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-11-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="Value Chain Analysis " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-12-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-12-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-12-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="Value Chain Analysis Firm Infrastructure -The basic requirement of Myntra was for the office to reflect youthfulness, freshness, and vibrancy while incorporating fashion as the overall theme. The design team left no stone unturned in making this dream a reality. Human resource management- is one such support activity that can make or break any organisation in the long run. It is a very employee friendly organisation. The firm focuses on work- life balance. Technology- Its technology allows online retail to be possible by hosting the website in which the customer can browse through the online catalogue, choose what he wants to buy, make online payment and receive the goods at his/her doorstep. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-13-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-13-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-13-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="Cont… Procurement is important for Myntra as they deal in merchandising; they receive the finished goods from various brands, store them at their various warehouses and then ship them to the customer when ordered. Outbound logistics is one of the critical activities for Myntra. They use a third party courier for their outbound logistics. It is their responsibility to give the demanded product to the third party courier as soon as possible. They then keep track of the lead time and try to reduce it with collaboration from the courier company. Marketing and Sales is a core activity of Myntra. Through proper marketing Myntra is creating awareness among customer & enhancing their online shopping experience. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-14-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-14-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-14-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-14-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide15" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-14" alt="Competitive Advantage Competitive advantage in any e-commerce business can be due to a cost leadership or product differentiation or both. In the case of Myntra the competitive advantage is mostly due to cost leadership In special cases it also enjoys competitive advantage due to product differentiation. In case of IPL t- shirts the buyer can get his/her name imprinted on it. Also Myntra’s business model up till 2009 was of customized t-shirts and mugs etc which allowed it to have product differentiation. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-15-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-15-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-15-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="Conclusion Marketing and Sales is a core activity of Myntra. By looking at the popularity of Myntra we can conclude that Myntra is doing a much better job in Marketing & providing its services to customer. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-16-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-16-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-16-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="Thank you " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-17-320.jpg 320w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-17-638.jpg 638w, https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/75/myntra-ppt-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/anshummyntrafinal-130312092002-phpapp01/85/myntra-ppt-17-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div></div></div></div><!--$--><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div id="between-recs-ad-1-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined" data-testid="freestar-ad-container"><div><div class="" id="between-recs-ad-1"></div></div></div><div></div><div id="between-recs-ad-2-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined" data-testid="freestar-ad-container"><div><div class="" id="between-recs-ad-2"></div></div></div></div></div><!--/$--><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="icon Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span> myntra ppt</h2><div><ul class="Transcript_list__faItj"><div><li>1. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#1">E commerce presentation </a> Presented by: Eena Choudhary (084) Damini Grover (107) Priyanka Arora (108) Anshum Dua (110) Sanchit Babbar (111) </li></div><div><li>2. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#2">Beginning of • Started: </a> February 2007 • Myntra.com is an Indian online shopping retailer of fashion and casual lifestyle products. • Headquarters in Bangalore. • Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. • In the last 3 years, Myntra has become the most popular destination for personalized products in the country. </li></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#3">Something about • Myntra.com </a> is one of the E-tail players to popularize online shopping which is a new mode of shopping in India. • Myntra left its mark of innovation through online coupons • the store circulated a large number of Myntra promotion codes. </li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#4">New business focus </a> and products • Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, etc. to offer a wide range of current season merchandise from these brands. • Myntra currently offers products from more than 350 Indian and international brands. There are also casual and dressy footwear for women from Catwalk, Carlton London and Red Tape to name a few. </li></div><div><li>5. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#5">Business model of • </a> Myntra.com is an aggregator of many brands. • Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets </li></div><div><li>6. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#6">Awards • Myntra.com was </a> announced as a winner of the Red Herring Global 100 award. • CNBC - TV18 awarded Myntra.com as one of the Hottest Internet Companies of the Year at the Mercedes - Benz CNBC - TV18 Young Turks Awards. • Myntra.com is ranked among the top 10 e-commerce companies in India </li></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#7">Competitors Myntra </a> undoubtedly enjoyed the first mover advantage in the online retailing business. But Myntra’s success has been replicated by other companies that have now become competitors for Myntra. Some of them are Scopial.com, Blue Bus Tees, dilsebol.com, Inkfruit.com. </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#8">Capabilities Order Processing </a> and Delivery: Myntra attempts to order and ship every order within 24 hrs.It offers free shipping within India on all products It can ship internationally to all major countries. Technological: Myntra maintains its website which provides the only means by which a customer can make a purchase. To maintain, upgrade and improve the website and the user experience, Myntra employees many computer science engineers and experienced professionals. </li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#9">Marketing Myntra has </a> successfully used social networking websites Facebook and Twitter to expand its customer base. Myntra positions itself as a fashionable new age brand. It launches major marketing campaigns every year. In February 2012, Myntra rolled out an OOH (out of home) campaign across 2 cities to build brand awareness and promote online shopping. Myntra has used mostly viral marketing and internet for its popularity coupled with occasional discounts and referral discounts. It can be given a rating of 3/5. </li></div><div><li>10. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#10">Revenue Model Myntra.com </a> is an aggregator of many brands. Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets. It is a Business to Customer (B to C) revenue model. </li></div><div></div><div><li>12. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#12">Value Chain Analysis </a> </li></div><div><li>13. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#13">Value Chain Analysis </a> Firm Infrastructure -The basic requirement of Myntra was for the office to reflect youthfulness, freshness, and vibrancy while incorporating fashion as the overall theme. The design team left no stone unturned in making this dream a reality. Human resource management- is one such support activity that can make or break any organisation in the long run. It is a very employee friendly organisation. The firm focuses on work- life balance. Technology- Its technology allows online retail to be possible by hosting the website in which the customer can browse through the online catalogue, choose what he wants to buy, make online payment and receive the goods at his/her doorstep. </li></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#14">Cont… Procurement is </a> important for Myntra as they deal in merchandising; they receive the finished goods from various brands, store them at their various warehouses and then ship them to the customer when ordered. Outbound logistics is one of the critical activities for Myntra. They use a third party courier for their outbound logistics. It is their responsibility to give the demanded product to the third party courier as soon as possible. They then keep track of the lead time and try to reduce it with collaboration from the courier company. Marketing and Sales is a core activity of Myntra. Through proper marketing Myntra is creating awareness among customer & enhancing their online shopping experience. </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#15">Competitive Advantage Competitive </a> advantage in any e-commerce business can be due to a cost leadership or product differentiation or both. In the case of Myntra the competitive advantage is mostly due to cost leadership In special cases it also enjoys competitive advantage due to product differentiation. In case of IPL t- shirts the buyer can get his/her name imprinted on it. Also Myntra’s business model up till 2009 was of customized t-shirts and mugs etc which allowed it to have product differentiation. </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#16">Conclusion Marketing and </a> Sales is a core activity of Myntra. By looking at the popularity of Myntra we can conclude that Myntra is doing a much better job in Marketing & providing its services to customer. </li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/anshum-myntra-final/17134218#17">Thank you </a></li></div></ul></div></div><div class="actions-menu-container ActionsMenu_root__4k507" data-cy="actions-menu-mobile"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi save-button" data-testid="button" aria-label="Save myntra ppt for later" data-saved="false" data-cy="loggedout-save-slideshow-button" aria-haspopup="dialog" aria-controls=":Racf6:" popovertarget=":Racf6:" style="anchor-name:--popover-Racf6"><span class="icon Icon_root__AjZyv SaveLoggedOut_icon__ny9X2" style="--size:24px"><span class="Icon_icon__4zzsG" 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The company aims to put consumers first, promote excellence and innovation, and generate wealth for shareholders and growth. Its brand portfolio includes Parachute, Saffola, Hair \u0026 Care, Shanti Amla, and others. 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It faces challenges like high customer acquisition costs and supply chain issues but continues to grow through expanding product categories and improving delivery.","tags":[],"url":"https://www.slideshare.net/slideshow/flipkart-presentation-57680794/57680794","userLogin":"MohdRaashidMansoori","userName":"Mohd Raashid Mansoori","viewCount":22895},{"algorithmId":"5","displayTitle":"Shopper Stop marketing ananlysis","isSavedByCurrentUser":false,"pageCount":27,"score":0.695857,"slideshowId":"57679678","sourceName":"cm_interact","strippedTitle":"shopper-stop-marketing-ananlysis","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/mmfinalppt-160130144454-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"this is marketing research done after various field visits and research on shopper stop with the help of my colleagues.","tags":["retail","marketing","report"],"url":"https://www.slideshare.net/slideshow/shopper-stop-marketing-ananlysis/57679678","userLogin":"pgsf1550","userName":"pgsf1550","viewCount":11798}],"alsoLiked":[],"similarTo":[{"algorithmId":"3","displayTitle":"anshummyntrafinal-130312092002-phpapp01.pdf","isSavedByCurrentUser":false,"pageCount":17,"score":0.8424,"slideshowId":"256199004","sourceName":"cm_text","strippedTitle":"anshummyntrafinal130312092002phpapp01pdf","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/anshummyntrafinal-130312092002-phpapp01-230302165513-aa1e6f0d-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Myntra is an Indian online shopping retailer founded in 2007. 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It discusses Myntra's history, starting as a personalized gifts company in 2007 before shifting to fashion and lifestyle products. It also outlines Myntra's objectives, scope, and methodology for a study, as well as limitations of the study. 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Look no further than the \"Myntra Case Study\" by ecomforbreakfast.com.\n\nIn this comprehensive ebook, you'll learn about Myntra, one of India's leading online fashion retailers. Through this case study, you'll gain a deep understanding of how Myntra has achieved success in the competitive e-commerce landscape.\n\nFrom their innovative marketing strategies to their seamless user experience, you'll discover the secrets behind Myntra's rise to the top. You'll also learn about the challenges that the company faced along the way, and how they overcame them to become a dominant force in the industry.\n\nWhether you're a business owner looking to improve your online presence, a marketing professional seeking new ideas, or simply someone interested in the world of e-commerce, this ebook has something for you.\n\nWritten by the experts at ecomforbreakfast.com, this case study offers valuable insights and actionable tips that can help you take your e-commerce game to the next level. 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It uses CRM to improve customer relationships and retention. The Myntra app provides unique features like image search and push notifications. It also runs the reality show \"Myntra Fashion Superstar\". The app includes themes and click-through rates are low, with 13.4 million visitors but only 2.2% converting to sales. Myntra focuses on search engine optimization, email marketing, community engagement and quality customer service to improve sales and customer loyalty.","tags":["marketing","crm","myntra"],"url":"https://www.slideshare.net/slideshow/myntra-crm/235967298","userLogin":"ashka110","userName":"Priyanka Mitra","viewCount":4013},{"algorithmId":"3","displayTitle":"Myntra ","isSavedByCurrentUser":false,"pageCount":12,"score":0.5458,"slideshowId":"71187950","sourceName":"cm_text","strippedTitle":"myntra-71187950","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/myntragroup2-170119145651-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Myntra is an Indian online shopping retailer established in 2007 in Bangalore, India. It sells fashion and lifestyle products and was founded by Mukesh Bansal. Myntra uses a business model of aggregating brands and procuring current season merchandise to sell on its portal. 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Anshum Dua (110)\n Sanchit Babbar (111)\n ","Beginning of\n• Started: February 2007\n• Myntra.com is an Indian online shopping retailer of\n fashion and casual lifestyle products.\n• Headquarters in Bangalore.\n• Myntra was established by Mukesh Bansal,\n Ashutosh Lawania, and Vineet Saxena in February\n 2007.\n• In the last 3 years, Myntra has become the most\n popular destination for personalized products in the\n country.\n ","Something about\n• Myntra.com is one of the E-tail players to popularize\n online shopping which is a new mode of shopping in\n India.\n• Myntra left its mark of innovation through online\n coupons\n• the store circulated a large number of Myntra\n promotion codes.\n ","New business focus and products\n• Myntra has tied up with top fashion and lifestyle\n brands in India, such as Nike, Inc., Reebok, Puma,\n Adidas, Asics, Lee, Lotto, etc. to offer a wide range\n of current season merchandise from these brands.\n\n• Myntra currently offers products from more than\n 350 Indian and international brands.\n\n There are also casual and dressy footwear for\n women from Catwalk, Carlton London and Red\n Tape to name a few.\n ","Business model of\n• Myntra.com is an aggregator of many brands.\n• Its business model is based on procuring\n current season merchandise from various\n brands and making them available on the\n portal at the same time as in respective retail\n brand outlets\n ","Awards\n• Myntra.com was announced as a winner of\n the Red Herring Global 100 award.\n• CNBC - TV18 awarded Myntra.com as one of\n the Hottest Internet Companies of the Year at\n the Mercedes - Benz CNBC - TV18 Young Turks\n Awards.\n• Myntra.com is ranked among the top 10\n e-commerce companies in India\n ","Competitors\n Myntra undoubtedly enjoyed the first mover\n advantage in the online retailing business.\n But Myntra’s success has been replicated by\n other companies that have now become\n competitors for Myntra.\n\n Some of them are\n\n Scopial.com,\n Blue Bus Tees,\n dilsebol.com,\n Inkfruit.com.\n ","Capabilities\n\n Order Processing and Delivery: Myntra\n attempts to order and ship every order within 24 hrs.It offers\n free shipping within India on all products It can ship\n internationally to all major countries.\n\n\n Technological: Myntra maintains its website\n which provides the only means by which a\n customer can make a purchase.\n To maintain, upgrade and improve the website\n and the user experience, Myntra employees many\n computer science engineers and experienced\n professionals.\n ","Marketing\n Myntra has successfully used social networking\n websites Facebook and Twitter to expand its customer\n base.\n\n Myntra positions itself as a fashionable new age brand. It\n launches major marketing campaigns every year. In\n February 2012, Myntra rolled out an OOH (out of home)\n campaign across 2 cities to build brand awareness and\n promote online shopping.\n\n Myntra has used mostly viral marketing and internet for its\n popularity coupled with occasional discounts and referral\n discounts. It can be given a rating of 3/5.\n ","Revenue Model\n\n Myntra.com is an aggregator of many brands. Its\n business model is based on procuring current\n season merchandise from various brands and\n making them available on the portal at the same\n time as in respective retail brand outlets.\n\n It is a Business to Customer (B to C) revenue\n model.\n ","","Value Chain Analysis\n ","Value Chain Analysis\n Firm Infrastructure -The basic requirement of Myntra was\n for the office to reflect youthfulness, freshness, and vibrancy\n while incorporating fashion as the overall theme. The design\n team left no stone unturned in making this dream a reality.\n Human resource management- is one such support activity\n that can make or break any organisation in the long run. It is a\n very employee friendly organisation. The firm focuses on work-\n life balance.\n Technology- Its technology allows online retail to be possible\n by hosting the website in which the customer can browse\n through the online catalogue, choose what he wants to buy,\n make online payment and receive the goods at his/her\n doorstep.\n ","Cont…\n Procurement is important for Myntra as they deal in\n merchandising; they receive the finished goods from various\n brands, store them at their various warehouses and then\n ship them to the customer when ordered.\n\n Outbound logistics is one of the critical activities for\n Myntra. They use a third party courier for their outbound\n logistics. It is their responsibility to give the demanded\n product to the third party courier as soon as possible. They\n then keep track of the lead time and try to reduce it with\n collaboration from the courier company.\n\n Marketing and Sales is a core activity of Myntra. Through\n proper marketing Myntra is creating awareness among\n customer \u0026 enhancing their online shopping experience.\n ","Competitive Advantage\n\n Competitive advantage in any e-commerce business can be\n due to a cost leadership or product differentiation or both.\n\n In the case of Myntra the competitive advantage is mostly\n due to cost leadership\n\n In special cases it also enjoys competitive advantage due to\n product differentiation. In case of IPL t- shirts the buyer can\n get his/her name imprinted on it. Also Myntra’s business\n model up till 2009 was of customized t-shirts and mugs etc\n which allowed it to have product differentiation.\n ","Conclusion\n Marketing and Sales is a core activity of\n Myntra. By looking at the popularity of Myntra\n we can conclude that Myntra is doing a much\n better job in Marketing \u0026 providing its services\n to customer.\n ","Thank you\n "],"twitterShareUrl":"https://twitter.com/intent/tweet?via=SlideShare\u0026text=myntra+ppt+https%3A%2F%2Fwww.slideshare.net%2Fslideshow%2Fanshum-myntra-final%2F17134218","type":"presentation","viewStats":{"views":71411,"viewsFromEmbeds":26,"topEmbeds":[]},"slideDimensions":{"height":540,"width":720},"topReadSlides":[{"slideIndex":1,"ranking":1},{"slideIndex":6,"ranking":3},{"slideIndex":4,"ranking":2}],"user":{"id":"51754995","isFollowing":false,"login":"anshidua","name":"anshidua","occupation":null,"organization":null,"photo":"https://public.slidesharecdn.com/v2/images/profile-picture.png","photoExists":false,"shortName":"anshidua"},"views":71437},"_nextI18Next":{"initialI18nStore":{"en":{"common":{"ad":{"fallbackText":"Ad for Scribd subscription","label":"Ad","close":"Close Ad","dismiss_in":"Dismiss in","ad_info_title":"Why are you seeing this?","ad_info_description":"We use ads to keep content free and accessible for everyone. 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