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How YouTube Creators Earn Money - How YouTube Works

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lb-nav__subitem-label"> Monetization for Creators </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How Creators earn money on YouTube </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/product-features/live/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> YouTube Live </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How you can reach your community in real time with Live and Premieres </span> </a> </div> </nav> </div> <div class="lb-nav__item-wrapper lb-js-desktop-nav-item-wrapper"> <span class="lb-js-nav-item lb-nav__item lb-nav__item--as-subnav-labels" role="button" tabindex="0"> User settings <svg class="lb-nav__dropdown-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 24 24"><path 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experience </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/user-settings/parental-controls/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Parental controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How you can create a family friendly experience </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/user-settings/autoplay/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Autoplay </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How Autoplay works and how to turn it off </span> </a> </div> </nav> </div> <div class="lb-nav__item-wrapper lb-js-desktop-nav-item-wrapper"> <span class="lb-js-nav-item lb-nav__item lb-nav__item--as-subnav-labels" role="button" tabindex="0"> Rules and policies <svg class="lb-nav__dropdown-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 24 24"><path d="M7.41,8.59L12,13.17l4.59-4.58L18,10l-6,6l-6-6L7.41,8.59z"></path><path fill="none" d="M0,0h24v24H0V0z"></path></svg> </span> <nav class="lb-nav__subnav" aria-hidden="true"> <div class="lb-nav__subnav-inner"> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/overview/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Policies overview </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How our rules and policies help keep our platform safe </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Community Guidelines </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we define what we do and don’t allow on YouTube </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/copyright/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we help Creators responsibly manage their content </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Monetization policies </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How Creators can monetize their content as part of the YouTube Partner Program </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/legal-removals/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Legal removals </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we approach content that violates local law </span> </a> </div> </nav> </div> <div class="lb-nav__item-wrapper lb-js-desktop-nav-item-wrapper"> <span class="lb-js-nav-item lb-nav__item lb-nav__item--as-subnav-labels" role="button" tabindex="0"> Progress and impact <svg class="lb-nav__dropdown-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 24 24"><path d="M7.41,8.59L12,13.17l4.59-4.58L18,10l-6,6l-6-6L7.41,8.59z"></path><path fill="none" d="M0,0h24v24H0V0z"></path></svg> </span> <nav class="lb-nav__subnav" aria-hidden="true"> <div class="lb-nav__subnav-inner"> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Progress on managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we’re progressing with our responsibility efforts </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/impact/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Our impact </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How creative entrepreneurs are transforming their lives and communities </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/trends/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Culture and trends </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How to better understand the next generation of Creators and artists </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Advancing sustainability </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we&#39;re investing in a carbon-free future </span> </a> </div> </nav> </div> </nav> </div> <aside class="lb-mobile-nav lb-js-mobile-nav lb-mobile-nav--no-ctas" aria-hidden="true"> <div class="lb-mobile-nav__overlay lb-js-mobile-nav-toggle"></div> <div class="lb-mobile-nav__panel"> <nav class="lb-mobile-nav__menu"> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Our commitments </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/our-commitments/managing-harmful-content/" tabindex="-1"> Managing harmful content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/our-commitments/standing-up-to-hate/" tabindex="-1"> Standing up to hate </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/" tabindex="-1"> Fighting misinformation </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/our-commitments/curbing-extremist-content/" tabindex="-1"> Curbing extremist content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/our-commitments/supporting-political-integrity/" tabindex="-1"> Supporting 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href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/product-features/news-information/" tabindex="-1"> News and information </a> <a class="lb-js-nav-item lb-mobile-nav__subitem lb-mobile-nav__subitem--active" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/product-features/monetization/" tabindex="-1"> Monetization for Creators </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/product-features/live/" tabindex="-1"> YouTube Live </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> User settings </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/user-settings/privacy/" tabindex="-1"> Privacy controls </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/" tabindex="-1"> Ad Settings </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/user-settings/parental-controls/" tabindex="-1"> Parental controls </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/user-settings/autoplay/" tabindex="-1"> Autoplay </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Rules and policies </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/overview/" tabindex="-1"> Policies overview </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/" tabindex="-1"> Community Guidelines </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/copyright/" tabindex="-1"> Copyright </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/" tabindex="-1"> Monetization policies </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/legal-removals/" tabindex="-1"> Legal removals </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Progress and impact </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/" tabindex="-1"> Progress on managing harmful content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/impact/" tabindex="-1"> Our impact </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/trends/" tabindex="-1"> Culture and trends </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/" tabindex="-1"> Advancing sustainability </a> </nav> </nav> </div> </aside> </header> <main class="ytr-main ytr-how-youtube-creators-earn-money"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-right"> <div class="lb-grid__cell lb-grid__cell--span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Product features </span> <img class="ytr-eyebrow__underline" src="/web/20210507053034im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Monetization for Creators </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20210507053034im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20210507053034im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v1-s560 560w, https://web.archive.org/web/20210507053034im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v1-s840 840w, https://web.archive.org/web/20210507053034im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v0-s1680 1680w" alt="Monetization for Creators"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs ytr-article__tabs--has-nested-list"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#advertising" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Advertising </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#alternate-monetization" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Alternate monetization </a> <ul class="ytr-article__tabs ytr-article__tabs--nested"> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#channel-memberships" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> Channel memberships </a> </li> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#super-chat-and-super-stickers" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> Super Chat and Super Stickers </a> </li> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#merch-shelf" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> Merch shelf </a> </li> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#youtube-brandconnect" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> YouTube BrandConnect </a> </li> </ul> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#subscriptions" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Subscriptions </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">YouTube Creators are individuals who produce content for the platform. This is a unique model that empowers Creators to earn money directly on our platform in a variety of different ways, including through placed advertising, merchandise sales, and subscriptions.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://creatoracademy.youtube.com/page/home" target="_blank" rel="noreferrer nofollow"> If you are a Creator, visit our Creator Academy to access helpful creator resources curated for you. <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="advertising"> <h2 class="md md-h2">Advertising</h2> <p class="md md-p">Advertising is the primary way Creators can earn money on YouTube. Advertising revenue is generated when people watch ads that are running on videos. This revenue from ads is shared between YouTube and the Creator - thus empowering Creators to directly profit from their work.</p> <p class="md md-p">Creators must first be eligible for the YouTube Partner Program (YPP) in order to earn money from advertising on their videos and live streams. In keeping with our commitment to responsibility, we view monetization as a privilege and reward only trusted Creators.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://support.google.com/youtube/answer/72851?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about the YouTube Partner Program <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="alternate-monetization"> <h2 class="md md-h2">Alternate monetization sources</h2> <p class="md md-p">Over the last few years we’ve introduced several alternate sources of revenue outside of advertising to help eligible Creators monetize their content while connecting with their viewers. As with the case of advertising, Creators and YouTube share revenue from these products.</p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="channel-memberships"> <h2 class="md md-h2">Channel memberships</h2> <p class="md md-p">Fans can join a Creator’s channel with monthly recurring payments and get access to members-only perks like badges, custom emojis, and exclusive content.</p> <p class="md md-p">*Feature availability varies by country and we are working to expand to more countries.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <video class="ytr-media__video-file" preload="metadata" autoplay="true" playsinline="true" muted="true" loop="true"> <source src="https://web.archive.org/web/20210507053034im_/https://kstatic.googleusercontent.com/files/6b8d94a3531f4123ce3c915dee79fae848e7a0e91c94af658d1f8e022923fc5dffbd7a8aa74fbea510a6fc8a8255f44c3d6e69a4b700f2729e720b689bd8f1ff" type="video/mp4"> <source src="https://web.archive.org/web/20210507053034im_/https://kstatic.googleusercontent.com/files/6b8d94a3531f4123ce3c915dee79fae848e7a0e91c94af658d1f8e022923fc5dffbd7a8aa74fbea510a6fc8a8255f44c3d6e69a4b700f2729e720b689bd8f1ff" type="video/ogg"> </video> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Channel memberships</strong></p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://support.google.com/youtube/answer/7636690?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about channel memberships <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="super-chat-and-super-stickers"> <h2 class="md md-h2">Super Chat and Super Stickers</h2> <p class="md md-p">Fans can buy and send text or digital sticker messages to highlight their live chat messages and connect with their favorite Creators.</p> <p class="md md-p">*Feature availability varies by country and we are working to expand to more countries.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <div data-lb-auto-init="ImageLoader" data-lb-image-loader-options="{&quot;_1x&quot;: &quot;https://lh3.googleusercontent.com/47BXmDvF_tgoCpeNA-evylgHPjB9pVZokSJbyFyG5V46_1AqKS82B75cCnADp4H83w2oFxcw0zxpWJPuFks-4J9kXie5ta9xm1hrMQ=v1-s717 358w&quot;, &quot;_2x&quot;: &quot;https://lh3.googleusercontent.com/47BXmDvF_tgoCpeNA-evylgHPjB9pVZokSJbyFyG5V46_1AqKS82B75cCnADp4H83w2oFxcw0zxpWJPuFks-4J9kXie5ta9xm1hrMQ=v1-s1076 537w&quot;, &quot;_3x&quot;: &quot;https://lh3.googleusercontent.com/47BXmDvF_tgoCpeNA-evylgHPjB9pVZokSJbyFyG5V46_1AqKS82B75cCnADp4H83w2oFxcw0zxpWJPuFks-4J9kXie5ta9xm1hrMQ=v0-s2153 1075w&quot; }" class="ytr-js-image-loader"> <img class="ytr-media__image" src="https://web.archive.org/web/20210507053034im_/https://lh3.googleusercontent.com/47BXmDvF_tgoCpeNA-evylgHPjB9pVZokSJbyFyG5V46_1AqKS82B75cCnADp4H83w2oFxcw0zxpWJPuFks-4J9kXie5ta9xm1hrMQ=v3-s20-fblur=1,20" alt="Super chat and super stickers"> </div> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Super Chat and Super Stickers</strong></p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://support.google.com/youtube/answer/9178363?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about Super Chat and Super Stickers <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="merch-shelf"> <h2 class="md md-h2">Merch shelf</h2> <p class="md md-p">Fans can browse and purchase a Creator's official branded merchandise from participating retailers directly on the channel's watch pages.</p> <p class="md md-p">*Feature availability varies by country and we are working to expand to more countries.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <div data-lb-auto-init="ImageLoader" data-lb-image-loader-options="{&quot;_1x&quot;: &quot;https://lh3.googleusercontent.com/2kCQwC8yUuR4zzCFR-viWP_PMckUhKzaQluAps-6EBs-3bCfhEvVFcMJ3psjeONOESzRapBb4xGzVn1pAuLJrOsnCYQe1dKgMCdUUw=v1-s516 268w&quot;, &quot;_2x&quot;: &quot;https://lh3.googleusercontent.com/2kCQwC8yUuR4zzCFR-viWP_PMckUhKzaQluAps-6EBs-3bCfhEvVFcMJ3psjeONOESzRapBb4xGzVn1pAuLJrOsnCYQe1dKgMCdUUw=v1-s775 403w&quot;, &quot;_3x&quot;: &quot;https://lh3.googleusercontent.com/2kCQwC8yUuR4zzCFR-viWP_PMckUhKzaQluAps-6EBs-3bCfhEvVFcMJ3psjeONOESzRapBb4xGzVn1pAuLJrOsnCYQe1dKgMCdUUw=v0-s1550 806w&quot; }" class="ytr-js-image-loader"> <img class="ytr-media__image" src="https://web.archive.org/web/20210507053034im_/https://lh3.googleusercontent.com/2kCQwC8yUuR4zzCFR-viWP_PMckUhKzaQluAps-6EBs-3bCfhEvVFcMJ3psjeONOESzRapBb4xGzVn1pAuLJrOsnCYQe1dKgMCdUUw=v3-s20-fblur=1,20" alt="Merch shelf"> </div> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Merch shelf</strong></p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://support.google.com/youtube/answer/9158148?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about Merch shelf <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="youtube-brandconnect"> <h2 class="md md-h2">YouTube BrandConnect</h2> <p class="md md-p">YouTube BrandConnect is the full-service YouTube influencer marketing product for brands and creators to collaborate on branded content campaigns. Eligible creators can access YouTube BrandConnect directly in YouTube Studio, where they're able to connect with Google's portfolio of brands and secure sponsored content deals.</p> <p class="md md-p">*Feature availability varies by country and we are working to expand to more countries.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <video class="ytr-media__video-file" preload="metadata" autoplay="true" playsinline="true" muted="true" loop="true"> <source src="https://web.archive.org/web/20210507053034im_/https://kstatic.googleusercontent.com/files/c66552d4326b32bcec44f83a3c3b045489190c69a8c0f777ecf3377162c911c509459f68c246d0d53a7f314a36cfd5bf97102b1efbc8876e37e47f1dca191c33" type="video/mp4"> <source src="https://web.archive.org/web/20210507053034im_/https://kstatic.googleusercontent.com/files/c66552d4326b32bcec44f83a3c3b045489190c69a8c0f777ecf3377162c911c509459f68c246d0d53a7f314a36cfd5bf97102b1efbc8876e37e47f1dca191c33" type="video/ogg"> </video> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">YouTube BrandConnect</strong></p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://youtube.googleblog.com/2020/06/introducing-youtube-brandconnect.html?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube BrandConnect <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://support.google.com/youtube/answer/9385307?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about Creator Eligibility <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="subscriptions"> <h2 class="md md-h2">Subscriptions</h2> <p class="md md-p">YouTube also earns money from monthly subscription businesses such as YouTube Premium. With YouTube Premium, members can enjoy any video on YouTube without ads while still supporting creators. Currently, revenue from YouTube Premium membership fees is distributed to YPP video Creators based on how much members watch their content.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/premium" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube Premium <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053034/https://support.google.com/youtube/answer/7060016?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about how YouTube Premium supports Creators <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Monetization policies </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Copyright </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/policies/copyright/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Sharing revenue </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210507053034/https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/" "> Read more </a> </div> </li> </ul> </div> </section> <aside class="lb-grid lb-hide ytr-video-modal ytr-js-video-modal"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytr-video-modal__inner ytr-js-video-modal-content"> <div class="ytr-flex-row ytr-flex-row--horz-end ytr-flex-row--vert-center ytr-video-modal__header"> <button class="ytr-video-modal__control ytr-video-modal__control--close ytr-js-video-modal-close" aria-label="close"> <svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 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lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> </div> </div> </li> <li class="lb-accordion__drawers-drawer lb-js-accordion-drawer"> <div class="lb-accordion__drawer-content"> <div class="lb-accordion__drawer-head lb-js-accordion-drawer-head" role="button" tabindex="0"> <h3 class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Creators </h3> <span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="For 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lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3> <span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://socialimpact.youtube.com/"> Social Impact </a> </nav> </div> </div> </li> </ul> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/trends/"> YouTube Culture &amp; Trends </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://creatoracademy.youtube.com/page/home"> Creator Academy </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053034/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-font-color-grey2 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