The Dawn Of Advertising (1947-2017)

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class="container-fluid px-0"> <div class="content"> <div class="col-12 p-0"> <div class="row"> <div class="col-12"> <div class="px-0 px-sm-4">  <article class="box story py-2 my-4" data-id="1143053" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143053/the-age-of-adverteching"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/07/5b3c681e29d7b.jpg" alt="The age of adverteching"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century The Age Of The Millennial" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class="">The 21st Century The Age Of The Millennial</a></span>  <h2 data-layout="story" data-id="1143053" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143053/the-age-of-adverteching" class="story__link"><strong>The age of adverteching</strong> </a></h2>  <div class="story__excerpt size-five font-light ">The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. </div> </article>   <article class="box story py-2 my-4" data-id="1143017" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143017/in-search-of-cupid-on-social-media"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/06/5b1e07b99dc88.jpg" alt="In search of cupid on social media"/></a></div> </figure>   <h2 data-layout="story" data-id="1143017" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143017/in-search-of-cupid-on-social-media" class="story__link"><strong>In search of cupid on social media</strong> </a></h2>  <div class="story__excerpt size-five font-light ">How Dawn Films are digitally promoting 7 Din Mohabbat In. </div> </article>   <article class="box story py-2 my-4" data-id="1143036" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143036/pakola-engaging-with-pakistans-mighty-hearts"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/06/5b20d31f89963.jpg" alt="Pakola: engaging with Pakistan's mighty hearts"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1143036" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143036/pakola-engaging-with-pakistans-mighty-hearts" class="story__link"><strong>Pakola: engaging with Pakistan's mighty hearts</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Pakola's brand odyssey </div> </article>   <article class="box story py-2 my-4" data-id="1143035" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143035/berger-paints-your-castles-best-friend"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/06/5b20cfc77298f.jpg" alt="Berger Paints: your castle's best friend"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1143035" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143035/berger-paints-your-castles-best-friend" class="story__link"><strong>Berger Paints: your castle's best friend</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Berger Paints' brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1143037" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143037/ubl-customers-first"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/06/5b20d88cb8fd3.jpg" alt="UBL: customers first"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1143037" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143037/ubl-customers-first" class="story__link"><strong>UBL: customers first</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting UBL's brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1143014" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143014/great-expectations"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/06/5b179786ec7c3.jpg" alt="Great expectations"/></a></div> </figure>   <h2 data-layout="story" data-id="1143014" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143014/great-expectations" class="story__link"><strong>Great expectations</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand. </div> </article>   <article class="box story py-2 my-4" data-id="1143013" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143013/billboards-in-the-starring-role"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/06/5b1649e868f88.jpg" alt="Billboards in the starring role"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century The Age Of The Millennial" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class="">The 21st Century The Age Of The Millennial</a></span>  <h2 data-layout="story" data-id="1143013" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143013/billboards-in-the-starring-role" class="story__link"><strong>Billboards in the starring role</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning. </div> </article>   <article class="box story py-2 my-4" data-id="1143009" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143009/breaking-the-digital-conundrum"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5b0fa257c233c.jpg" alt="Breaking the digital conundrum"/></a></div> </figure>   <h2 data-layout="story" data-id="1143009" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143009/breaking-the-digital-conundrum" class="story__link"><strong>Breaking the digital conundrum</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Digital publishers are unlikely to ever achieve a sustainable revenue model. </div> </article>   <article class="box story py-2 my-4" data-id="1143007" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143007/will-mainstream-agencies-survive-the-onslaught-of-big-tech-companies"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5b0b985e45847.jpg" alt="Will mainstream agencies survive the onslaught of big tech companies?"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century The Age Of The Millennial" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class="">The 21st Century The Age Of The Millennial</a></span>  <h2 data-layout="story" data-id="1143007" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143007/will-mainstream-agencies-survive-the-onslaught-of-big-tech-companies" class="story__link"><strong>Will mainstream agencies survive the onslaught of big tech companies?</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Business models for creative agencies are under increasing threat due to the entry of the big technology companies. </div> </article>   <article class="box story py-2 my-4" data-id="1143008" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143008/your-brands-best-friend"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5b0ba14727253.jpg" alt="Your brand's best friend"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century The Age Of The Millennial" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class="">The 21st Century The Age Of The Millennial</a></span>  <h2 data-layout="story" data-id="1143008" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143008/your-brands-best-friend" class="story__link"><strong>Your brand's best friend</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Why print advertising continues to effectively deliver results in an age of new media disruptions. </div> </article>   <article class="box story py-2 my-4" data-id="1142970" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142970/which-media-exactly-and-the-winner-is"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5aed5c33a3372.jpg" alt="Which media exactly? And the winner is..."/></a></div> </figure>   <h2 data-layout="story" data-id="1142970" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142970/which-media-exactly-and-the-winner-is" class="story__link"><strong>Which media exactly? And the winner is...</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Print, TV, Cinema, Out of Home, digital and radio compete in a media pageant. </div> </article>   <article class="box story py-2 my-4" data-id="1142972" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142972/four-sleazy-kickback-scenarios"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5aec05fe6f2e8.jpg" alt="Four sleazy kickback scenarios"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century When Consumers Awake" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class="">The 21st Century When Consumers Awake</a></span>  <h2 data-layout="story" data-id="1142972" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142972/four-sleazy-kickback-scenarios" class="story__link"><strong>Four sleazy kickback scenarios</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Sensational advertising disclosures. </div> </article>   <article class="box story py-2 my-4" data-id="1143005" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143005/lux-a-soap-to-stardom"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5b0925d3e35d4.jpg" alt="LUX: a soap to stardom"/></a></div> </figure>   <h2 data-layout="story" data-id="1143005" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143005/lux-a-soap-to-stardom" class="story__link"><strong>LUX: a soap to stardom</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Lux's brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1143003" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143003/cherry-blossom-impeccably-polished"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5b06999a76460.jpg" alt="Cherry Blossom: impeccably polished"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1143003" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143003/cherry-blossom-impeccably-polished" class="story__link"><strong>Cherry Blossom: impeccably polished</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Cherry Blossom's odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1143006" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143006/state-life-encountering-stiff-competition"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5b094ba6bffd6.jpg" alt="State Life: encountering stiff competition"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1143006" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143006/state-life-encountering-stiff-competition" class="story__link"><strong>State Life: encountering stiff competition</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting brand's odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1143000" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5afffed98ddd1.jpg" alt="Rooh Afza: the eternal elixir of the east"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1143000" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east" class="story__link"><strong>Rooh Afza: the eternal elixir of the east</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Rooh Afza's brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1142976" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142976/enter-the-conscientious-consumer"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af2eb17e95f2.jpg" alt="Enter the conscientious consumer"/></a></div> </figure>   <h2 data-layout="story" data-id="1142976" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142976/enter-the-conscientious-consumer" class="story__link"><strong>Enter the conscientious consumer</strong> </a></h2>  <div class="story__excerpt size-five font-light ">How technology has forged a new consumer activism. </div> </article>   <article class="box story py-2 my-4" data-id="1142981" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142981/dettol-protector-of-every-household"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af593677ee9f.jpg" alt="Dettol: protector of every household"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1142981" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142981/dettol-protector-of-every-household" class="story__link"><strong>Dettol: protector of every household</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Dettol's brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1142974" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142974/hbl-enabling-dreams"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af2871983947.jpg" alt="HBL: enabling dreams"/></a></div> </figure>   <h2 data-layout="story" data-id="1142974" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142974/hbl-enabling-dreams" class="story__link"><strong>HBL: enabling dreams</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting HBL's brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1142975" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142975/revving-up-retail"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af2e0ac847ec.jpg" alt="Revving up retail"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century When Consumers Awake" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class="">The 21st Century When Consumers Awake</a></span>  <h2 data-layout="story" data-id="1142975" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142975/revving-up-retail" class="story__link"><strong>Revving up retail</strong> </a></h2>  <div class="story__excerpt size-five font-light ">A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan. </div> </article>   <article class="box story py-2 my-4" data-id="1142990" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142990/harmonise-or-go-bust"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5afad94da279c.jpg" alt="Harmonise or go bust"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century The Age Of The Millennial" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class="">The 21st Century The Age Of The Millennial</a></span>  <h2 data-layout="story" data-id="1142990" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142990/harmonise-or-go-bust" class="story__link"><strong>Harmonise or go bust</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands. </div> </article>   <article class="box story py-2 my-4" data-id="1142978" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142978/from-crunching-numbers-to-storytelling-scenarios"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af3f06985a82.jpg" alt="From crunching numbers to storytelling scenarios"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century When Consumers Awake" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class="">The 21st Century When Consumers Awake</a></span>  <h2 data-layout="story" data-id="1142978" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142978/from-crunching-numbers-to-storytelling-scenarios" class="story__link"><strong>From crunching numbers to storytelling scenarios</strong> </a></h2>  <div class="story__excerpt size-five font-light ">To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift. </div> </article>   <article class="box story py-2 my-4" data-id="1142982" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142982/tibet-snow-searching-for-the-past-glories"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af99f4a1eb80.jpg" alt="Tibet Snow: searching for the past glories"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1142982" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142982/tibet-snow-searching-for-the-past-glories" class="story__link"><strong>Tibet Snow: searching for the past glories</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Tibet Snow's brand journey. </div> </article>   <article class="box story py-2 my-4" data-id="1142977" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142977/lost-on-the-activation-highway"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af2fa5fc4e41.jpg" alt="Lost on the activation highway"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century When Consumers Awake" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class="">The 21st Century When Consumers Awake</a></span>  <h2 data-layout="story" data-id="1142977" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142977/lost-on-the-activation-highway" class="story__link"><strong>Lost on the activation highway</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Social media has provided activation a new lease of life. So why are activation agencies not taking advantage? </div> </article>   <article class="box story py-2 my-4" data-id="1142969" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142969/dalda-the-essence-of-motherhood"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5aed7e005dd7f.jpg" alt="Dalda: the essence of motherhood"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1142969" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142969/dalda-the-essence-of-motherhood" class="story__link"><strong>Dalda: the essence of motherhood</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Dalda's brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1142979" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142979/the-thrill-of-instant-purchase"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5af3f65022c66.jpg" alt="The thrill of instant purchase"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century When Consumers Awake" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class="">The 21st Century When Consumers Awake</a></span>  <h2 data-layout="story" data-id="1142979" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142979/the-thrill-of-instant-purchase" class="story__link"><strong>The thrill of instant purchase</strong> </a></h2>  <div class="story__excerpt size-five font-light ">The resurgence of consumer banking and finance. </div> </article>   <article class="box story py-2 my-4" data-id="1142980" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="The 21st Century When Consumers Awake" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class="">The 21st Century When Consumers Awake</a></span>  <h2 data-layout="story" data-id="1142980" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142980/arousing-aspirations" class="story__link"><strong>Arousing aspirations</strong> </a></h2>  <div class="story__excerpt size-five font-light ">The evolution of Pakistan’s most beloved and popular art form – truck art. </div> </article>   <article class="box story py-2 my-4" data-id="1142973" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142973/horlicks-to-be-taller-stronger-sharper"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5aed5d65615ed.jpg" alt="Horlicks: to be taller, stronger &amp; sharper"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Brand Odyssey" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class="">Brand Odyssey</a></span>  <h2 data-layout="story" data-id="1142973" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142973/horlicks-to-be-taller-stronger-sharper" class="story__link"><strong>Horlicks: to be taller, stronger & sharper</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Charting Horlicks' brand odyssey. </div> </article>   <article class="box story py-2 my-4" data-id="1142971" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142971/the-art-of-agency-doublespeak"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/05/5aed59d9d1c0b.jpg" alt="THE ART OF AGENCY DOUBLESPEAK"/></a></div> </figure>   <h2 data-layout="story" data-id="1142971" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142971/the-art-of-agency-doublespeak" class="story__link">THE ART OF AGENCY DOUBLESPEAK </a></h2>  <div class="story__excerpt size-five font-light "> </div> </article>   <article class="box story py-2 my-4" data-id="1142959" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142959/the-dawn-brand-preserving-tradition-spearheading-change"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/04/5ae71f82e1115.jpg" alt="The Dawn brand: preserving tradition, spearheading change"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Turn Of The Century Media In Collision" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class="">Turn Of The Century Media In Collision</a></span>  <h2 data-layout="story" data-id="1142959" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142959/the-dawn-brand-preserving-tradition-spearheading-change" class="story__link"><strong>The Dawn brand: preserving tradition, spearheading change</strong> </a></h2>  <div class="story__excerpt size-five font-light ">How Dawn’s communication strategies have kept up with the times. </div> </article>   <article class="box story py-2 my-4" data-id="1142950" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142950/e-commerce-clients-will-become-bigger-advertisers-than-fmcgs"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/04/5ae04e5f63017.jpg" alt="E-commerce clients will become bigger advertisers than FMCGs"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Turn Of The Century Media In Collision" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class="">Turn Of The Century Media In Collision</a></span>  <h2 data-layout="story" data-id="1142950" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142950/e-commerce-clients-will-become-bigger-advertisers-than-fmcgs" class="story__link"><strong>E-commerce clients will become bigger advertisers than FMCGs</strong> </a></h2>  <div class="story__excerpt size-five font-light ">In conversation with Fouad Husain, CEO, GroupM. </div> </article>   <article class="box story py-2 my-4" data-id="1142955" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142955/hooked-to-fm-radio"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/04/5ae6f3eec9495.jpg" alt="Hooked to FM radio"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Turn Of The Century Media In Collision" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class="">Turn Of The Century Media In Collision</a></span>  <h2 data-layout="story" data-id="1142955" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142955/hooked-to-fm-radio" class="story__link"><strong>Hooked to FM radio</strong> </a></h2>  <div class="story__excerpt size-five font-light ">How advertisers and radio stations must work together to benefit from the full power of the medium. </div> </article>   <article class="box story py-2 my-4" data-id="1142956" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142956/the-enduring-credibility-of-print"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/04/5ae7014e11751.jpg" alt="The enduring credibility of print"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Turn Of The Century Media In Collision" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class="">Turn Of The Century Media In Collision</a></span>  <h2 data-layout="story" data-id="1142956" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142956/the-enduring-credibility-of-print" class="story__link"><strong>The enduring credibility of print</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Print remains the ‘go-to’ media when it comes down to authenticity and credibility. </div> </article>   <article class="box story py-2 my-4" data-id="1142954" data-layout="story">  <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142954/auditing-risk-in-media"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/04/5ae43665431f9.jpg" alt="Auditing risk in media"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Turn Of The Century Media In Collision" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class="">Turn Of The Century Media In Collision</a></span>  <h2 data-layout="story" data-id="1142954" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142954/auditing-risk-in-media" class="story__link"><strong>Auditing risk in media</strong> </a></h2>  <div class="story__excerpt size-five font-light ">The importance of instituting independent media audits as a means to manage risk and ensure transparency. </div> </article>   <article class="box story py-2 my-4" data-id="1142958" data-layout="story">  <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142958/doling-out-reel-advice"><img src="https://web.archive.org/web/20190326020442im_/https://i.dawn.com/thumbnail/2018/04/5ae714ab8d1e0.jpg" alt="Doling out reel advice"/></a></div> </figure>  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Turn Of The Century Media In Collision" href="/web/20190326020442/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class="">Turn Of The Century Media In Collision</a></span>  <h2 data-layout="story" data-id="1142958" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190326020442/https://aurora.dawn.com/news/1142958/doling-out-reel-advice" class="story__link"><strong>Doling out reel advice</strong> </a></h2>  <div class="story__excerpt size-five font-light ">Pakistan's cinematic revival poses new opportunities for brands to exploit effectively. </div> </article>  </div> </div> </div> <div class="col-12"> <div class="my-2 px-2 text-right"> <h2 class="badge size-four font-bold badge--readmore theme--cream-light p-2"><a title="More Storeis" href="/web/20190326020442/https://aurora.dawn.com/archive/the-dawn-of-advertising-1947-2017/2019-03-25" class="">More Storeis</a></h2> </div> </div> </div> <aside class="pb-4">  <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142911" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1142911/when-night-was-a-cabaret"><img src="https://web.archive.org/web/20190326020442im_/http://i.dawn.com/thumbnail/2018/04/5ac3782b6a51e.jpg" alt="WHEN NIGHT WAS A CABARET"/></a></div> </figure>  <h2 data-layout="story" data-id="1142911" class="story__title size-five "><a href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1142911/when-night-was-a-cabaret" class="story__link"><strong>WHEN NIGHT WAS A CABARET</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142858" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1142858/dhabas-rising"><img src="https://web.archive.org/web/20190326020442im_/http://i.dawn.com/thumbnail/2017/12/5a3b20acc84d4.jpg" alt="Dhabas rising"/></a></div> </figure>  <h2 data-layout="story" data-id="1142858" class="story__title size-five "><a href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1142858/dhabas-rising" class="story__link"><strong>Dhabas rising</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143405" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1143405/a-woman-of-substance"><img src="https://web.archive.org/web/20190326020442im_/http://i.dawn.com/thumbnail/2019/03/5c91e25f4ac35.jpg" alt="A woman of substance"/></a></div> </figure>  <h2 data-layout="story" data-id="1143405" class="story__title size-five "><a href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1143405/a-woman-of-substance" class="story__link"><strong>A woman of substance</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143325" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1143325/chap-shoro-and-rose-tea"><img src="https://web.archive.org/web/20190326020442im_/http://i.dawn.com/thumbnail/2018/12/5c1a86926286a.jpg" alt="Chap Shoro and rose tea"/></a></div> </figure>  <h2 data-layout="story" data-id="1143325" class="story__title size-five "><a href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1143325/chap-shoro-and-rose-tea" class="story__link"><strong>Chap Shoro and rose tea</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143366" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190326020442/http://aurora.dawn.com/news/1143366/the-quest-for-pakistans-first-unicorn"><img src="https://web.archive.org/web/20190326020442im_/http://i.dawn.com/thumbnail/2019/02/5c5c7b94e7627.jpg" alt="The quest for Pakistan’s first unicorn"/></a></div> </figure>  <h2 data-layout="story" data-id="1143366" class="story__title size-five "><a 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